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Artwork for Estheticians in Business

Estheticians in Business

Allyson Steinberg
Estheticians In Business
Instagram
Marketing
Glossgenius
Email Marketing
Facebook
Client Retention
Gloss Genius
Facebook Groups
Social Media Marketing
Visibility
Rebooking
Promotions
Esthetician Marketing
Referral Marketing
Pricing
Pricing Strategy
Microneedling
Direct Messaging
Offline Marketing

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

PublishesTwice weeklyEpisodes148Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Estheticians in Business

Latest Episodes

You’re Making Money. So Why Does It Still Feel Tight?

You’re making more money than you used to... so why does it still feel like there’s never enough?

In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, a... more

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More services don't always make your business more appealing.

Sometimes they just make it harder to book.

If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature fac... more

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What happens when a potential client calls while you're in the middle of a facial and you can't answer?

In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business.... more

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How to Use Local Facebook Groups to Get Esthetician Clients

Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.

You want to become the es... more

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You had a $10K month. Amazing.

But how much of that $10K actually became YOUR money?

In this episode of Estheticians in Business, we're talking about the number that doesn't get talked about nearly as much as revenue: what your business actually pa... more

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People Can't Book With You If They Keep Forgetting You Exist

You can be an incredible esthetician, but if people don't know you exist, they can't book with you.

And sometimes they DO know you exist. They saw your post. They thought about booking. T... more

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Put Your Vacations on the Calendar Before Your Clients Do

If you own your business, why does it sometimes feel like your clients own your calendar? 😂

In this episode, I’m sharing something I started doing every January when I was still in the trea... more

Your client probably isn't waking up thinking, “You know what I need today? A 60-minute customized facial with LED.” 😂

She's thinking about her dry skin. The breakouts she's still dealing with at 35. The dark circles that make her look more tired t... more

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Recent Guests

Bree Holt
Head of Sales and Education and in-house esthetician for JuvPen
JuvPen
Episode: Microneedling, Money & JuvPen: What Estheticians Need to Know
Jenn Blanchard
Brand partner with LEMD, peptide expert
LEMD
Episode: How Estheticians Can Add Peptides to Their Business with Jenn Blanchard
Cortney Cox
Founder and educator at Babe (Brilliance Advanced Beauty Education)
Brilliance Advanced Beauty Education (BABE)
Episode: Why Clients Rebook, Refer, and Stay Loyal with Cortney Cox
Jen Goff
Email marketing expert for estheticians, described as the person who makes email sexy
Partner/Collaborator for Estheticians in Business
Episode: Email Marketing for Estheticians: How to Get Email Subscribers Before They Book
Jennifer Blanchard
Peptide expert representing LEMD
LEMD (peptide telehealth company)
Episode: Adding Peptides to Your Business: A New Revenue Stream Without More Appointments
Grant Kantsios
Chief Happy Officer and founder of Go Happy Beauty
Go Happy Beauty
Episode: Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on Google

Hosts

Allison
Host and esthetician business coach; co-host focused on marketing, client experience, and scalable systems.
Allyson Steinberg
Host of Estheticians in Business; esthetician business coach and thought leader on client-centric marketing.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

The Clients You Might Be Losing Without Realizing It
Q: What about after-hours support and 24/7 availability?
Zolie can operate 24/7, does not incur human time off, and can be configured to answer automatically if desired; it can also escalate or text follow-ups after calls.
The Clients You Might Be Losing Without Realizing It
Q: Can Zolie integrate with our existing booking platforms?
Yes, Zolie integrates with most popular booking platforms (Boulevard, Square, Wix, Vagaro, Fresher, GlossGenius, etc.) and can onboard platforms not listed within a day.
The Clients You Might Be Losing Without Realizing It
Q: How does Zolie handle privacy and data security?
Data is encrypted, with the system only seeing hashed, non-human-readable strings; clients can set data retention periods, including deleting data after a certain time, and privacy is a primary consideration even as HIPAA compliance is on a waitlist.
The Clients You Might Be Losing Without Realizing It
Q: What makes Zolie different from other AI receptionist options?
Zolie clones the owner's voice so callers hear a familiar voice, and it's highly customizable to each business, including answering questions related to active promotions and campaigns, with a clear process that ends with booking and a summary to the owner.
Microneedling, Money & JuvPen: What Estheticians Need to Know
Q: What should an Esthetician look for before investing in a microneedling device?
Look at state scope of practice, device reliability, consumable costs, ergonomics, after-sales support, needle quality and sterility, and validation through before-and-after results; avoid focusing solely on price.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Estheticians in Business

What is Estheticians in Business about and what kind of topics does it cover?

Estheticians in Business focuses on helping beauty professionals build and scale a booked solid practice through practical marketing, client experience, and operational systems. Episodes emphasize visibility, client-centric storytelling, appointment management, and sustainable growth for solo practitioners and small studios. A recurring theme is balancing work with life, including motherhood and busy schedules, while leveraging automation and sponsor tools to streamline bookings, follow-ups, and revenue. The show frequently features tactics for turning inquiries into bookings, raising average tickets with value-packed offerings, and maintaining consistent marketing to prevent client churn. A standout aspect is the mix of hands-on frameworks... more

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How many listeners does Estheticians in Business get?

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To see how many followers or subscribers Estheticians in Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Estheticians in Business?

These podcasts share a similar audience with Estheticians in Business:

1. The blondEST
2. Esthetician Podcast; Business tips for Estheticians
3. Esthetician Edit
4. Elevation with Steven Furtick
5. The School of Greatness

How many episodes of Estheticians in Business are there?

Estheticians in Business launched 2 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Estheticians in Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Estheticians in Business?

Recent guests on Estheticians in Business include:

1. Bree Holt
2. Jenn Blanchard
3. Cortney Cox
4. Jen Goff
5. Jennifer Blanchard
6. Grant Kantsios

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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