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Artwork for Esthetician Podcast; Business tips for Estheticians

Esthetician Podcast; Business tips for Estheticians

Kari Jo
Esthetics
Client Retention
Esthetics Industry
Business Growth
Marketing Strategies
Esthetics Business
Beauty Industry
Entrepreneurship
Leadership
Financial Freedom
Estheticians
Business Coaching
Esthetician Business
Esthetician Industry
Community Building
Retail Sales
Esthetician
Burnout
Esthetician Services
Time Management

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know wh... more

PublishesWeeklyEpisodes140Founded2 years ago
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EntrepreneurshipBusinessEducationHow To

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Artwork for Esthetician Podcast; Business tips for Estheticians

Latest Episodes

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You’re bringing money into your esthetician business, so why does it feel like there’s never enough left to pay yourself? In this episode, Kari Jo shares one of the biggest mistakes she made as an esthetician: overspending on back-b... more

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Your client loved her facial, told you she’d be back, and then disappeared. In this episode, Kari Jo sits down with Joey Coleman, author of Never Lose a Customer Again, to break down why happy clients still don’t return—and how to b... more

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If you’re trying to grow your esthetician business but keep jumping between social media, pricing, new services, rebooking, and everything else, you may not need another strategy—you may need to focus. In this episode, Kari Jo Patte... more

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What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps y... more

Key Facts

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Recent Guests

Adrienne Dorison
Author and business coach focused on removing owner dependency in small businesses
Clockwork; Author of Clockwork
Episode: How to Grow Your Esthetician Business Beyond Yourself with Adrienne Dorison
Bree Holt
Head of Education at JuvPen, microneedling device educator and salesperson
JuvPen
Episode: How to Do Microneedling Correctly: A Guide for Estheticians with Bree Holt
Makena Delaney
Branding and website designer who helps business owners with brand and website
Makena Creative (Logos, Brands, Websites)
Episode: How to Build an Esthetician Website That Gets You More Clients with Makena Delaney
Joey Coleman
Author and speaker on client retention; discussed as a future guest on the episode
Author/Speaker
Episode: Should You Simplify Your Esthetician Service Menu?
Dawn Richardson
Tech educator at Flowdesk
Flowdesk
Episode: How Estheticians Should Actually Use Their Email List with Dawn Richardson
Nina Tulio
Pricing expert for beauty professionals
NinaTulio.com
Episode: 121: How to Price Your Esthetician Services Without Losing Clients
Jana Bishop
Ad expert and course creator
Self-employed/Entrepreneur
Episode: How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Madelyn Victoria
Marketing strategist and website designer
Madelyn Victoria (madelynvictorico.com)
Episode: 115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Anne Brooke
Business owner running a spa with multiple booth renters
Unspecified in transcript
Episode: 111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money

Host

Kari Jo Patterson
Host of the esthetics-focused business coaching show; esthetician, spa owner, and seasoned entrepreneur with 20+ years in the industry.

Reviews

4.9 out of 5 stars from 41 ratings
  • I loved speaking with Kari Jo

    As an esthetician and spa owner, I really appreciate this podcast. Kari Jo shares practical business advice that actually applies to real estheticians working in the treatment room. The episodes are easy to listen to, informative, and motivating. I especially like how she talks about building a sustainable beauty business while staying passionate about skincare. Highly recommend for any esthetician who wants to grow professionally and think more strategically about their business.

    Apple Podcasts
    5
    JessyR712
    United States6 months ago
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United Statesa year ago
  • Estheticians need more podcasts!

    I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United Statesa year ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United Statesa year ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts keep conversations focused on listeners' needs.
Practical business advice that actually applies to estheticians.
Car rides have become productive with clear takeaways.
Consistently actionable and motivating for growth.
Content is engaging, informative, and easy to implement.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Q: What single change can an esthetician implement to improve rebooking rates right away?
Focus on the gap between the first appointment and the next visit by proactive communication, education, and reaffirming the client's decision to book, which helps reduce buyer's remorse and increases the likelihood they'll return for subsequent treatments.
Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Q: What are the eight phases and why are they structured with A's on purpose?
The eight phases are Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, Advocate; they're designed to map the actual journey a client travels from consideration to advocacy, with the A-structure helping people remember the progression and the importance of each phase.
Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Q: How did you come up with the idea for Never Lose a Customer Again and get into this work?
I started as an ad agency executive who saw clients getting new customers only to lose them quickly; this sparked a mission to build systems that retain clients, leading to research, speeches, and ultimately the book to share proven practices across industries.
How to Build an Esthetician Website That Gets You More Clients with Makena Delaney
Q: What website platform should I use?
There isn't a single right answer; ShowIt is a popular choice for solopreneurs because it blends flexibility with ease, Squarespace is simpler but more locked in, and WordPress is typically unnecessary unless you're aiming for a large e-commerce or complex setup.
How Estheticians Should Actually Use Their Email List with Dawn Richardson
Q: What is a common mistake beginners make with email lists, and how can they avoid it?
A common mistake is trying to buy or scrape lists; build your own list with clear opt-ins and valuable content, and avoid sending generic promos to everyone to protect sender reputation and achieve better deliverability.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets solo estheticians and spa owners seeking practical business systems, clearer pricing, client retention, and scalable growth. Episodes emphasize structured client journeys, value-based pricing, email marketing, and efficient operations to reduce overwhelm and reclaim time away from the chair. Across recent episodes, callers and experts tackle menu simplification, retention strategies, pricing psychology, and leveraging promotions with measurable metrics. A standout theme is building repeatable processes (lead generation, rebooking, newsletters, staffing structures) to achieve higher profits without burnout. The format frequently features hands-on frameworks, real-world case studies, and expert guests from pricing, marketing... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Esthetician Edit
2. The blondEST
3. Estheticians Earning More
4. Estheticians in Business
5. The Mel Robbins Podcast

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Adrienne Dorison
2. Bree Holt
3. Makena Delaney
4. Joey Coleman
5. Dawn Richardson
6. Nina Tulio
7. Jana Bishop
8. Madelyn Victoria

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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