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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Esthetician Podcast; Business tips for Beauty professionals

Kari Jo
Business Growth
Entrepreneurship
Esthetics
Leadership
Marketing Strategies
Esthetics Industry
Business Culture
Esthetics Business
Mission Statements
Sales Techniques
Staffing
Financial Freedom
Client Retention
Esthetician Business
Pigmentation
Esthetician Services
Mentorship
Client Management
Tyrosinase Inhibitors
Time Management

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with prac... more

PublishesWeeklyEpisodes87Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Latest Episodes

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The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum”

Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it d... more

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Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.

• Use email marketing to maintain ownership of your clien... more

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Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her b... more

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Weekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring ob... more

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Recent Guests

Liz Wilcox
Email marketing expert and former RV travel blogger
Episode: 085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Susanna Dellinger
CEO and founder of Bright Beauty Collective, specializing in retail beauty
Bright Beauty Collective
Episode: 080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Jana Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician Business
Emily Reuschel
A coach and facilitator focusing on personal growth for women entrepreneurs
Owner of emilyreuschel.com
Episode: 075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Emily Benson
Author of the Ultimate Boutique Handbook and founder of the Boutique Training Academy
Boutique Training Academy
Episode: 073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Alyssa Malchiodi
Founder of The Legal Doer and dual licensed attorney with over 12 years of experience
The Legal Doer
Episode: 064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
Marti Hutchinson
Business mentor and med spa owner
Episode: 061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
Stephanie Laynes
Educator and creator of the 7-Minute Brazilian waxing technique.
Owner of a waxing supplies company
Episode: 059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes
Danielle Hayden
CPA and CEO of Kickstart Accounting
Kickstart Accounting
Episode: 057: How to Pay Yourself as an Esthetician & Avoid IRS Mistakes with CPA Danielle Hayden

Host

Kari Jo Patterson
Host of Esthetician Podcast and a seasoned esthetician with over twenty years of experience, focused on sharing valuable insights and strategies for beauty professionals.

Reviews

5.0 out of 5 stars from 28 ratings
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States2 months ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United States5 months ago
  • My Go-To podcast for car rides

    I absolutely love Kari and this podcast. I have been a solo esthetician for a little over a year now and when I stumbled across her podcast, I felt heard and seen. She speaks on topics that are current obstacles for me and I always feel at ease or gain ideas/inspiration. Thank you for this resource, Kari. It makes my solo car rides enjoyable 🤎

    Apple Podcasts
    5
    Esthetically You
    United States5 months ago
  • Must listen!

    This show is full of important information presented in an engaging way! It’s a must listen for anyone that is looking to grow their business!

    Apple Podcasts
    5
    spalmer515
    United States6 months ago
  • A Must-Listen for Every Aspiring Esthetician!

    I've been following Kari Jo Patterson for a while, and her podcast, "The Esthetician Podcast," is truly a gem in the beauty industry. Each episode is packed with valuable insights, practical tips, and real-world advice that every esthetician, whether new or experienced, can benefit from. Kari Jo has a unique way of breaking down complex topics, making them easy to understand and implement in your own practice. I love how she covers everything from business growth strategies to the latest skincar... more

    Apple Podcasts
    5
    Skinguru#1
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging interview style of the host is frequently mentioned as a highlight, making complex topics digestible and relatable.
Listeners appreciate the practical advice and strategies shared, often highlighting how they can directly apply the insights to improve their esthetician practices.
The emphasis on personal development and emotional connection to business management sets this podcast apart from others in the industry.
Many reviews emphasize that the podcast provides a supportive community feel, helping listeners feel understood in their challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#50
Finland/Business/Entrepreneurship
Apple Podcasts
#192
Finland/Business

Talking Points

Recent interactions between the hosts and their guests.

085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Q: What is one thing that everyone needs to stop doing that they probably don't know that they're doing?
Stop thinking a story in an email has to be long; keep it short and avoid ghosting your email list by committing to consistent communication.
085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Q: How often do you think that we should be emailing? Is there too much?
Once a month is a good rule of thumb for local businesses, but it can be increased to twice a month as confidence grows.
085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Q: How do we get started using our email to actually bring us income?
Start emailing your client list at least once a month, sharing themes, tips, and available bookings to engage them and encourage repeat visits.
084: Add Facials, Keep Your Niche: Skin-Recovery Strategy for Waxing Estheticians
Q: What resonates with you about the idea of starting with a skincare line for recovery?
I agree with that idea and want to recommend recovery products to waxing clients as well.
084: Add Facials, Keep Your Niche: Skin-Recovery Strategy for Waxing Estheticians
Q: What do you want to learn that would be game-changing in the next 30 days?
I want to add facials because they're my number one love and clients are requesting them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast serves as a comprehensive resource for estheticians seeking to enhance their business acumen within the beauty industry. It focuses on a range of topics pertinent to establishing and maintaining a successful esthetics business, offering practical advice on client acquisition, effective service delivery, and financial management. The host, with extensive experience, guides listeners through challenges such as hiring strategies, setting boundaries, and managing client relationships, all while delivering inspirational success stories. Unique in its approach, it not only addresses standard business issues but delves into the personal growth aspect of being an esthetician, making it particularly valuable for professionals at any sta... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Treatment Room
2. Esthetician Edit
3. The blondEST
4. Estheticians Earning More
5. Skin Anarchy

How many episodes of this podcast are there?

this podcast launched a year ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Liz Wilcox
2. Susanna Dellinger
3. Jana Nantel
4. Emily Reuschel
5. Emily Benson
6. Alyssa Malchiodi
7. Marti Hutchinson
8. Stephanie Laynes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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