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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Esthetician Podcast; Business tips for Beauty professionals

Kari Jo
Business Growth
Entrepreneurship
Esthetics
Leadership
Marketing Strategies
Esthetics Industry
Business Culture
Esthetics Business
Client Retention
Mission Statements
Sales Techniques
Financial Freedom
Staffing
Esthetician Business
Pigmentation
Esthetician Services
Mentorship
Client Management
Tyrosinase Inhibitors
Time Management

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with prac... more

PublishesWeeklyEpisodes107Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Latest Episodes

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We share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments st... more

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Selling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling ... more

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We break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.

• fra... more

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Stop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictab... more

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Recent Guests

Nikki Rausch
Sales strategist and coach specializing in helping service providers
Sales Maven
Episode: 106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Angela Jia Kim
Founder of Savor Beauty, a skincare line based on Korean beauty rituals
Savor Beauty
Episode: 100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Janet Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 089: How New Estheticians Should Price Their Services to Get Booked Fast
Liz Wilcox
Email marketing expert and former RV travel blogger
Episode: 085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Susanna Dellinger
CEO and founder of Bright Beauty Collective, specializing in retail beauty
Bright Beauty Collective
Episode: 080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Jana Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 079: “Too Busy” Is Killing Your Beauty Business: How Estheticians Can Reclaim Time & Profit
Emily Reuschel
A coach and facilitator focusing on personal growth for women entrepreneurs
Owner of emilyreuschel.com
Episode: 075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Emily Benson
Author of the Ultimate Boutique Handbook and founder of the Boutique Training Academy
Boutique Training Academy
Episode: 073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Alyssa Malchiodi
Founder of The Legal Doer and dual licensed attorney with over 12 years of experience
The Legal Doer
Episode: 064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi

Host

Kari Jo Patterson
Host of the Esthetician Podcast; Kari Jo Patterson is a seasoned esthetician and business coach with over twenty years of experience in the beauty industry.

Reviews

5.0 out of 5 stars from 32 ratings
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United States4 months ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States6 months ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United States10 months ago
  • My Go-To podcast for car rides

    I absolutely love Kari and this podcast. I have been a solo esthetician for a little over a year now and when I stumbled across her podcast, I felt heard and seen. She speaks on topics that are current obstacles for me and I always feel at ease or gain ideas/inspiration. Thank you for this resource, Kari. It makes my solo car rides enjoyable 🤎

    Apple Podcasts
    5
    Esthetically You
    United States10 months ago
  • Must listen!

    This show is full of important information presented in an engaging way! It’s a must listen for anyone that is looking to grow their business!

    Apple Podcasts
    5
    spalmer515
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The insights shared are often seen as crucial for both new and established beauty professionals looking to improve their practices.
Many appreciate the engaging and knowledgeable hosting style of Kari Jo, making the conversation dynamic and informative.
The podcast is considered a must-listen for anyone wanting to grow in the esthetics industry.
Listeners highlight the actionable strategies presented, emphasizing their relevance to real-world esthetics challenges.
Listeners praise the content for being relatable and filled with practical advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Q: What would have to happen first for a client to say yes, without feeling like they were being pushed?
You need to follow a five-step framework I call the selling staircase, where each step builds up to the point of asking for the sale.
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Q: What would your thought be on that? Are we trying to convince somebody? Is that like what it's really about?
No, your job is not to convince anybody. It's about understanding if the client has a need and if you have a solution for it, and then asking for permission to present your offer.
102: How Solo Estheticians Turn One-Time Clients Into Consistent Rebooking
Q: So tell us like when I was reading the form, it said that your biggest challenge is client conversions and retail.
Ashlyn states that her clientele often comes for relaxation rather than skin correction, which impacts rebooking and retail sales.
100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Q: What are the biggest lessons you've learned in building brands?
Business is about sales, so if you want to go into business, you need to get good at sales.
097: Esthetician Ads that Actually Book Clients: $5 Strategy
Q: How can listeners work with you or find you?
Listeners can connect with Robin on social media at robinthbrilliant and join her membership community, Brilliant Ads.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Targeted towards beauty professionals, this content provides insights into thriving within the esthetics industry. It offers practical advice on building a successful and sustainable business, encompassing topics from client acquisition to employee management. Each episode features seasoned guests, encouraging listeners to tackle common challenges such as client rebooking, financial management, and effective consultation techniques. Unique to the content is its focus on actionable strategies and success stories, meant to inspire and equip estheticians at any career stage with the tools they need to excel in their practice and foster a flourishing business environment. The discussions are geared towards enhancing the overall experience for e... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Esthetician Edit
2. ASCP Esty Talk
3. The Porefessionals
4. Spa Marketing Made Easy Podcast
5. The blondEST

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nikki Rausch
2. Angela Jia Kim
3. Janet Nantel
4. Liz Wilcox
5. Susanna Dellinger
6. Jana Nantel
7. Emily Reuschel
8. Emily Benson

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