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Artwork for Esthetician Podcast; Business tips for Estheticians

Esthetician Podcast; Business tips for Estheticians

Kari Jo
Esthetics
Client Retention
Esthetics Industry
Business Growth
Marketing Strategies
Esthetics Business
Beauty Industry
Entrepreneurship
Leadership
Financial Freedom
Estheticians
Community Building
Retail Sales
Business Coaching
Esthetician
Burnout
Esthetician Business
Esthetician Services
Time Management
Niche Marketing

The Esthetician Podcast is for solo estheticians and spa owners who want more clients, better rebooking, stronger systems, higher profits, and a booked-out beauty business. Hosted by Kari Jo Patterson, esthetician, business owner, and coach, each episode teaches practical business strategies for growing a profitable esthetics practice.

This podcast is for you if you’ve ever found yourself Googli... more

PublishesWeeklyEpisodes121Founded2 years ago
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EntrepreneurshipEducationHow ToBusiness

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Artwork for Esthetician Podcast; Business tips for Estheticians

Latest Episodes

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In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break ... more

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In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, ho... more

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Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The E... more

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Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without li... more

Key Facts

Accepts Guests
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Recent Guests

Carly Francesca UK
Esthetician, business owner, and coach
UK-based esthetics business
Episode: 109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
Nikki Rausch
Sales strategist and coach specializing in helping service providers
Sales Maven
Episode: 106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Angela Jia Kim
Founder of Savor Beauty, a skincare line based on Korean beauty rituals
Savor Beauty
Episode: 100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Jana Nantel
Owner and licensed esthetician of Unalom Aesthetics in Wisconsin, who improved her business through coaching.
Unalom Aesthetics
Episode: 098: The Equipment Trap: What to Calculate First
Janet Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 089: How New Estheticians Should Price Their Services to Get Booked Fast
Liz Wilcox
Email marketing expert and former RV travel blogger
Episode: 085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Susanna Dellinger
CEO and founder of Bright Beauty Collective, specializing in retail beauty
Bright Beauty Collective
Episode: 080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Emily Reuschel
A coach and facilitator focusing on personal growth for women entrepreneurs
Owner of emilyreuschel.com
Episode: 075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Emily Benson
Author of the Ultimate Boutique Handbook and founder of the Boutique Training Academy
Boutique Training Academy
Episode: 073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians

Host

Kari Jo Patterson
Host with extensive experience coaching estheticians on business growth, team leadership, and profitability.

Reviews

4.9 out of 5 stars from 37 ratings
  • I loved speaking with Kari Jo

    As an esthetician and spa owner, I really appreciate this podcast. Kari Jo shares practical business advice that actually applies to real estheticians working in the treatment room. The episodes are easy to listen to, informative, and motivating. I especially like how she talks about building a sustainable beauty business while staying passionate about skincare. Highly recommend for any esthetician who wants to grow professionally and think more strategically about their business.

    Apple Podcasts
    5
    JessyR712
    United States2 months ago
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United States7 months ago
  • Estheticians need more podcasts!

    I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States10 months ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States10 months ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-prepared and provide real-world, revenue-focused insights.
Show consistently delivers motivation and clear strategies for growth in solo to team-based practices.
Audience appreciates practical, actionable systems that listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

108: Booked One Week, Dead the Next: Fix This
Q: What's your biggest problem that, if I was to solve this, you'd feel better about your life?
Harmony discusses needing to track her numbers and understand where her profits go.
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Q: What would have to happen first for a client to say yes, without feeling like they were being pushed?
You need to follow a five-step framework I call the selling staircase, where each step builds up to the point of asking for the sale.
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Q: What would your thought be on that? Are we trying to convince somebody? Is that like what it's really about?
No, your job is not to convince anybody. It's about understanding if the client has a need and if you have a solution for it, and then asking for permission to present your offer.
102: How Solo Estheticians Turn One-Time Clients Into Consistent Rebooking
Q: So tell us like when I was reading the form, it said that your biggest challenge is client conversions and retail.
Ashlyn states that her clientele often comes for relaxation rather than skin correction, which impacts rebooking and retail sales.
100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Q: What are the biggest lessons you've learned in building brands?
Business is about sales, so if you want to go into business, you need to get good at sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets estheticians and beauty professionals seeking practical, growth-minded business guidance. Across episodes, listeners hear concrete strategies for scaling teams, improving client retention, mastering consultations, and steering revenue through services, education, and smarter pricing. Notable strengths include a focus on actionable systems (booking, deposits, rebooking), leadership transitions from solo practitioner to multi-practitioner clinics, and expert guests who translate complex concepts into implementable steps. The format tends to blend storytelling with repeatable frameworks, making it useful for both new and growing practices aiming to achieve sustainable profitability and work-life balance.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Esthetician Edit
2. The blondEST
3. Estheticians Earning More
4. Crime Junkie
5. Thriving Stylist Podcast

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Carly Francesca UK
2. Nikki Rausch
3. Angela Jia Kim
4. Jana Nantel
5. Janet Nantel
6. Liz Wilcox
7. Susanna Dellinger
8. Emily Reuschel

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