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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Esthetician Podcast; Business tips for Beauty professionals

Kari Jo
Business Growth
Entrepreneurship
Esthetics
Leadership
Marketing Strategies
Esthetics Industry
Business Culture
Esthetics Business
Client Retention
Mission Statements
Sales Techniques
Staffing
Financial Freedom
Esthetician Business
Pigmentation
Esthetician Services
Mentorship
Client Management
Tyrosinase Inhibitors
Time Management

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with prac... more

PublishesWeeklyEpisodes90Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Latest Episodes

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We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum.

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We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequenc... more

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Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership.

Meet Michelle, an ER nurse who launched a med sp... more

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The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum”

Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it d... more

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Recent Guests

Janet Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 089: How New Estheticians Should Price Their Services to Get Booked Fast
Liz Wilcox
Email marketing expert and former RV travel blogger
Episode: 085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Jana Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 082: The Hard Truths About Being an Esthetician: Money, Burnout & Building Real Wealth
Susanna Dellinger
CEO and founder of Bright Beauty Collective, specializing in retail beauty
Bright Beauty Collective
Episode: 080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Emily Reuschel
A coach and facilitator focusing on personal growth for women entrepreneurs
Owner of emilyreuschel.com
Episode: 075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Emily Benson
Author of the Ultimate Boutique Handbook and founder of the Boutique Training Academy
Boutique Training Academy
Episode: 073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Alyssa Malchiodi
Founder of The Legal Doer and dual licensed attorney with over 12 years of experience
The Legal Doer
Episode: 064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
Marti Hutchinson
Business mentor and med spa owner
Episode: 061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
Stephanie Laynes
Educator and creator of the 7-Minute Brazilian waxing technique.
Owner of a waxing supplies company
Episode: 059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes

Host

Kari Jo Patterson
Host of Esthetician Podcast and a seasoned esthetician with over twenty years of experience, focused on sharing valuable insights and strategies for beauty professionals.

Reviews

5.0 out of 5 stars from 28 ratings
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States2 months ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United States6 months ago
  • My Go-To podcast for car rides

    I absolutely love Kari and this podcast. I have been a solo esthetician for a little over a year now and when I stumbled across her podcast, I felt heard and seen. She speaks on topics that are current obstacles for me and I always feel at ease or gain ideas/inspiration. Thank you for this resource, Kari. It makes my solo car rides enjoyable 🤎

    Apple Podcasts
    5
    Esthetically You
    United States6 months ago
  • Must listen!

    This show is full of important information presented in an engaging way! It’s a must listen for anyone that is looking to grow their business!

    Apple Podcasts
    5
    spalmer515
    United States6 months ago
  • A Must-Listen for Every Aspiring Esthetician!

    I've been following Kari Jo Patterson for a while, and her podcast, "The Esthetician Podcast," is truly a gem in the beauty industry. Each episode is packed with valuable insights, practical tips, and real-world advice that every esthetician, whether new or experienced, can benefit from. Kari Jo has a unique way of breaking down complex topics, making them easy to understand and implement in your own practice. I love how she covers everything from business growth strategies to the latest skincar... more

    Apple Podcasts
    5
    Skinguru#1
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging interview style of the host is frequently mentioned as a highlight, making complex topics digestible and relatable.
Listeners appreciate the practical advice and strategies shared, often highlighting how they can directly apply the insights to improve their esthetician practices.
The emphasis on personal development and emotional connection to business management sets this podcast apart from others in the industry.
Many reviews emphasize that the podcast provides a supportive community feel, helping listeners feel understood in their challenges.

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Talking Points

Recent interactions between the hosts and their guests.

088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
Q: If we could only focus on one thing to prepare for our holiday sale, what should it be?
Marketing and promoting it effectively is crucial to gain visibility.
088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
Q: What is the top product for last-minute gifts?
Non-sized small gifts like scarves, blankets, or eye masks sell well last-minute.
088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
Q: What small details in holiday staging can make the biggest difference?
Clear signage, clean tables, and a signature scent, while avoiding clutter.
088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
Q: When should we start planning our November and December specials?
Start planning in October and have everything solidified by November 15.
087: Struggling to Run a Team? Here’s the Fix for Estheticians
Q: What is the one thing that you love doing more than anything else?
I really love the relationships that I build with patients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast serves as a comprehensive resource for estheticians seeking to enhance their business acumen within the beauty industry. It focuses on a range of topics pertinent to establishing and maintaining a successful esthetics business, offering practical advice on client acquisition, effective service delivery, and financial management. The host, with extensive experience, guides listeners through challenges such as hiring strategies, setting boundaries, and managing client relationships, all while delivering inspirational success stories. Unique in its approach, it not only addresses standard business issues but delves into the personal growth aspect of being an esthetician, making it particularly valuable for professionals at any sta... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Treatment Room
2. Esthetician Edit
3. Estheticians Earning More
4. The School of Greatness
5. The blondEST

How many episodes of this podcast are there?

this podcast launched a year ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Janet Nantel
2. Liz Wilcox
3. Jana Nantel
4. Susanna Dellinger
5. Emily Reuschel
6. Emily Benson
7. Alyssa Malchiodi
8. Marti Hutchinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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