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Artwork for Esthetician Podcast; Business tips for Estheticians

Esthetician Podcast; Business tips for Estheticians

Kari Jo
Esthetics
Client Retention
Esthetics Industry
Business Growth
Marketing Strategies
Esthetics Business
Beauty Industry
Entrepreneurship
Leadership
Financial Freedom
Estheticians
Business Coaching
Esthetician Business
Esthetician Industry
Community Building
Retail Sales
Esthetician
Burnout
Esthetician Services
Time Management

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know wh... more

PublishesWeeklyEpisodes144Founded2 years ago
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EntrepreneurshipBusinessEducationHow To

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Artwork for Esthetician Podcast; Business tips for Estheticians

Latest Episodes

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What happens when one wrong hire begins changing the culture of a successful spa business? In part two of my story, I’m sharing the warning signs I ignored, the leadership mistakes I made, and how unresolved employee conflict starte... more

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What does it really cost to build a successful spa business? Kari Jo Patterson shares the beginning of her personal journey from solo esthetician to building a luxury spa with a thriving team, a 4,000-square-foot building, and a bus... more

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You're bringing in money, but where is it all going? In this episode, Mike Michalowicz, bestselling author of Profit First, joins Kari Jo Patterson to explain why so many estheticians struggle to keep the money they earn. You'll lea... more

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Thinking about quitting your esthetician business? When clients are inconsistent, money is tight, or you're feeling burned out, it can be hard to know whether you should keep going or walk away.

In this personal episode, Kari Jo Pa... more

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Recent Guests

Mike Michalowicz
Entrepreneur and bestselling author of Profit First
Episode: Where Is All Your Money Going? Profit First with Mike Michalowicz
Joey Coleman
Author of Never Lose a Customer Again
Episode: Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Adrienne Dorison
Author and business coach focused on removing owner dependency in small businesses
Clockwork; Author of Clockwork
Episode: How to Grow Your Esthetician Business Beyond Yourself with Adrienne Dorison
Bree Holt
Head of Education at JuvPen, microneedling device educator and salesperson
JuvPen
Episode: How to Do Microneedling Correctly: A Guide for Estheticians with Bree Holt
Makena Delaney
Branding and website designer who helps business owners with brand and website
Makena Creative (Logos, Brands, Websites)
Episode: How to Build an Esthetician Website That Gets You More Clients with Makena Delaney
Dawn Richardson
Tech educator at Flowdesk
Flowdesk
Episode: How Estheticians Should Actually Use Their Email List with Dawn Richardson
Nina Tulio
Pricing expert for beauty professionals
NinaTulio.com
Episode: 121: How to Price Your Esthetician Services Without Losing Clients
Jana Bishop
Ad expert and course creator
Self-employed/Entrepreneur
Episode: How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Madelyn Victoria
Marketing strategist and website designer
Madelyn Victoria (madelynvictorico.com)
Episode: 115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong

Host

Kari Jo Patterson
Esthetician, spa owner and business coach with more than 20 years of industry experience

Reviews

4.9 out of 5 stars from 42 ratings
  • I loved speaking with Kari Jo

    As an esthetician and spa owner, I really appreciate this podcast. Kari Jo shares practical business advice that actually applies to real estheticians working in the treatment room. The episodes are easy to listen to, informative, and motivating. I especially like how she talks about building a sustainable beauty business while staying passionate about skincare. Highly recommend for any esthetician who wants to grow professionally and think more strategically about their business.

    Apple Podcasts
    5
    JessyR712
    United States7 months ago
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United Statesa year ago
  • Estheticians need more podcasts!

    I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United Statesa year ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United Statesa year ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Kari Jo is described as knowledgeable, relatable and motivating, with guidance that feels manageable and applicable.
Listeners value practical business advice tailored to real estheticians and spa owners.
Listeners find the episodes engaging and easy to fit into commutes or short breaks.
Interview conversations are praised for being attentive and directed toward useful takeaways.

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Talking Points

Recent interactions between the hosts and their guests.

Where Is All Your Money Going? Profit First with Mike Michalowicz
Q: What would you say are the top bank accounts that we should set up?
He recommends naming the deposit account Income and never paying bills from it, creating a separate Profit account, and setting aside a dedicated Inventory account when inventory spending is a significant issue.
Where Is All Your Money Going? Profit First with Mike Michalowicz
Q: Why is it that we're saying, “I'm working so hard, but I am not making any money”?
Michalowicz says business owners often confuse growth with profitability and respond to weak results by working harder. He recommends focusing on whether individual transactions are profitable rather than simply trying to sell more.
Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Q: What single change can an esthetician implement to improve rebooking rates right away?
Focus on the gap between the first appointment and the next visit by proactive communication, education, and reaffirming the client's decision to book, which helps reduce buyer's remorse and increases the likelihood they'll return for subsequent treatments.
Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Q: What are the eight phases and why are they structured with A's on purpose?
The eight phases are Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, Advocate; they're designed to map the actual journey a client travels from consideration to advocacy, with the A-structure helping people remember the progression and the importance of each phase.
Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman
Q: How did you come up with the idea for Never Lose a Customer Again and get into this work?
I started as an ad agency executive who saw clients getting new customers only to lose them quickly; this sparked a mission to build systems that retain clients, leading to research, speeches, and ultimately the book to share proven practices across industries.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Practical guidance for estheticians and spa owners building more profitable, sustainable businesses. Kari Jo Patterson draws on her experience as an esthetician, spa owner and business coach to explain how to improve client retention, pricing, cash flow, marketing, hiring and day-to-day operations. Episodes alternate between solo coaching-style instruction and interviews with authors, business advisers and specialists in areas such as branding, client experience, automation and treatment technology. The focus is on actions that can be applied in a working esthetics business, from tracking key numbers and refining service menus to documenting systems and deciding when to hire. Personal stories about growing and selling a spa add perspective ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Esthetician Edit
2. The blondEST
3. Estheticians in Business
4. Estheticians Earning More
5. Thriving Stylist Podcast

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mike Michalowicz
2. Joey Coleman
3. Adrienne Dorison
4. Bree Holt
5. Makena Delaney
6. Dawn Richardson
7. Nina Tulio
8. Jana Bishop

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