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Artwork for Esthetician Podcast; Business tips for Estheticians

Esthetician Podcast; Business tips for Estheticians

Kari Jo
Esthetics
Client Retention
Esthetics Industry
Business Growth
Marketing Strategies
Esthetics Business
Beauty Industry
Entrepreneurship
Leadership
Financial Freedom
Estheticians
Business Coaching
Esthetician Industry
Community Building
Retail Sales
Esthetician
Burnout
Esthetician Business
Esthetician Services
Time Management

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know wh... more

PublishesWeeklyEpisodes127Founded2 years ago
Number of ListenersCategories
BusinessEducationHow ToEntrepreneurship

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Artwork for Esthetician Podcast; Business tips for Estheticians

Latest Episodes

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If you’ve ever wondered how to create a membership that actually works, this episode is for you.

Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring rev... more

Send us Fan Mail

In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referra... more

Send us Fan Mail

Most estheticians think they need to offer more services to grow.

But in reality?

The bigger your treatment menu gets, the more confused your clients become.

In this episode, Kari Jo breaks down why clients don’t actually think in... more

Send us Fan Mail

Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their bu... more

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Recent Guests

Joey Coleman
Author and speaker on client retention; discussed as a future guest on the episode
Author/Speaker
Episode: Should You Simplify Your Esthetician Service Menu?
Dawn Richardson
Tech educator at Flowdesk
Flowdesk
Episode: How Estheticians Should Actually Use Their Email List with Dawn Richardson
Nina Tulio
Pricing expert for beauty professionals
NinaTulio.com
Episode: 121: How to Price Your Esthetician Services Without Losing Clients
Jana Bishop
Ad expert and course creator
Self-employed/Entrepreneur
Episode: How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Madelyn Victoria
Marketing strategist and website designer
Madelyn Victoria (madelynvictorico.com)
Episode: 115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Meg King
Entrepreneur, coach, author of Connecting to Your Chaos
Meg King Consulting
Episode: 112: You Can Be A Great Mom And Entrepreneur
Anne Brooke
Business owner running a spa with multiple booth renters
Unspecified in transcript
Episode: 111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
Carly Francesca UK
Esthetician, business owner, and coach
UK-based esthetics business
Episode: 109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
Nikki Rausch
Sales strategist and coach specializing in helping service providers
Sales Maven
Episode: 106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch

Host

Kari Jo Patterson
Host with extensive experience coaching estheticians on business growth, team leadership, and profitability.

Reviews

4.9 out of 5 stars from 40 ratings
  • I loved speaking with Kari Jo

    As an esthetician and spa owner, I really appreciate this podcast. Kari Jo shares practical business advice that actually applies to real estheticians working in the treatment room. The episodes are easy to listen to, informative, and motivating. I especially like how she talks about building a sustainable beauty business while staying passionate about skincare. Highly recommend for any esthetician who wants to grow professionally and think more strategically about their business.

    Apple Podcasts
    5
    JessyR712
    United States3 months ago
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United States9 months ago
  • Estheticians need more podcasts!

    I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United Statesa year ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United Statesa year ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-prepared and provide real-world, revenue-focused insights.
Show consistently delivers motivation and clear strategies for growth in solo to team-based practices.
Audience appreciates practical, actionable systems that listeners can implement quickly.

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Talking Points

Recent interactions between the hosts and their guests.

How Estheticians Should Actually Use Their Email List with Dawn Richardson
Q: What is a common mistake beginners make with email lists, and how can they avoid it?
A common mistake is trying to buy or scrape lists; build your own list with clear opt-ins and valuable content, and avoid sending generic promos to everyone to protect sender reputation and achieve better deliverability.
How Estheticians Should Actually Use Their Email List with Dawn Richardson
Q: How should someone start segmenting their list and learning what their audience actually wants?
Start by creating multiple forms and polls across your online presence to gather interest signals, then use segmentation to classify subscribers by interests and actions; begin with a generic newsletter and add more targeted forms as you learn what resonates.
How Estheticians Should Actually Use Their Email List with Dawn Richardson
Q: Why do you think many estheticians rely on social media instead of building something they own?
Social media is a visible, high-traffic channel, but email marketing creates a direct, owned line to clients that isn't dependent on any platform's algorithm or policies; it allows deeper conversation and better long-term relationships.
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Q: What should be the first step to take to improve the business?
Start tracking rebooks weekly to establish a reliable baseline, then expand tracking to quarterly averages to understand trends and set targets for improvement.
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Q: What would be the one thing that would help your business right now?
Katie identifies the need for more high-quality, consistent facial clients and an improved rebooking rate, with a plan to track and optimize the entire client journey before aggressively pursuing new clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets estheticians and beauty professionals seeking practical, growth-minded business guidance. Across episodes, listeners hear concrete strategies for scaling teams, improving client retention, mastering consultations, and steering revenue through services, education, and smarter pricing. Notable strengths include a focus on actionable systems (booking, deposits, rebooking), leadership transitions from solo practitioner to multi-practitioner clinics, and expert guests who translate complex concepts into implementable steps. The format tends to blend storytelling with repeatable frameworks, making it useful for both new and growing practices aiming to achieve sustainable profitability and work-life balance.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Esthetician Edit
2. The blondEST
3. Biohacking Beauty: The Anti-Aging Skincare Podcast
4. Estheticians Earning More
5. GlowLab with Susan Yara

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joey Coleman
2. Dawn Richardson
3. Nina Tulio
4. Jana Bishop
5. Madelyn Victoria
6. Meg King
7. Anne Brooke
8. Carly Francesca UK

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