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Artwork for Esthetician Podcast; Business tips for Estheticians

Esthetician Podcast; Business tips for Estheticians

Kari Jo
Esthetics
Client Retention
Esthetics Industry
Business Growth
Marketing Strategies
Esthetics Business
Beauty Industry
Entrepreneurship
Leadership
Financial Freedom
Estheticians
Business Coaching
Esthetician Industry
Community Building
Retail Sales
Esthetician
Burnout
Esthetician Business
Esthetician Services
Time Management

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know wh... more

PublishesWeeklyEpisodes124Founded2 years ago
Number of ListenersCategories
EducationHow ToBusinessEntrepreneurship

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Artwork for Esthetician Podcast; Business tips for Estheticians

Latest Episodes

Send us Fan Mail

Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their bu... more

Send us Fan Mail

Most estheticians think they need more clients.

But what if the real problem is that the clients you already have aren't coming back?

In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her bus... more

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to crea... more

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break ... more

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Recent Guests

Nina Tulio
Pricing expert for beauty professionals
NinaTulio.com
Episode: 121: How to Price Your Esthetician Services Without Losing Clients
Jana Bishop
Ad expert and course creator
Self-employed/Entrepreneur
Episode: How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Madelyn Victoria
Marketing strategist and website designer
Madelyn Victoria (madelynvictorico.com)
Episode: 115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Anne Brooke
Business owner running a spa with multiple booth renters
Unspecified in transcript
Episode: 111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
Carly Francesca UK
Esthetician, business owner, and coach
UK-based esthetics business
Episode: 109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
Nikki Rausch
Sales strategist and coach specializing in helping service providers
Sales Maven
Episode: 106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Angela Jia Kim
Founder of Savor Beauty, a skincare line based on Korean beauty rituals
Savor Beauty
Episode: 100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Janet Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 089: How New Estheticians Should Price Their Services to Get Booked Fast
Liz Wilcox
Email marketing expert and former RV travel blogger
Episode: 085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy

Host

Kari Jo Patterson
Host with extensive experience coaching estheticians on business growth, team leadership, and profitability.

Reviews

4.9 out of 5 stars from 38 ratings
  • I loved speaking with Kari Jo

    As an esthetician and spa owner, I really appreciate this podcast. Kari Jo shares practical business advice that actually applies to real estheticians working in the treatment room. The episodes are easy to listen to, informative, and motivating. I especially like how she talks about building a sustainable beauty business while staying passionate about skincare. Highly recommend for any esthetician who wants to grow professionally and think more strategically about their business.

    Apple Podcasts
    5
    JessyR712
    United States3 months ago
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United States8 months ago
  • Estheticians need more podcasts!

    I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States10 months ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States10 months ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-prepared and provide real-world, revenue-focused insights.
Show consistently delivers motivation and clear strategies for growth in solo to team-based practices.
Audience appreciates practical, actionable systems that listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Q: What should be the first step to take to improve the business?
Start tracking rebooks weekly to establish a reliable baseline, then expand tracking to quarterly averages to understand trends and set targets for improvement.
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Q: What would be the one thing that would help your business right now?
Katie identifies the need for more high-quality, consistent facial clients and an improved rebooking rate, with a plan to track and optimize the entire client journey before aggressively pursuing new clients.
112: You Can Be A Great Mom And Entrepreneur
Q: How do you approach balance and prevent burnout for overworked professionals?
The conversation centers on working smarter, not harder, prioritizing self-care, and creating boundaries around work and personal life to protect health, relationships, and long-term profitability.
112: You Can Be A Great Mom And Entrepreneur
Q: What practical steps can struggling estheticians take today to start filling their appointment books?
Meg emphasizes setting clear, realistic goals for different timeframes, blocking dedicated marketing time, brainstorming and recording ideas, and focusing on money-generating activities like referrals and promotions rather than endless social media posting.
114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)
Q: But really quick, tell us a little bit about you and what you do. And if you could fix one thing, what would you want to work on?
Christina introduces herself as the owner of The Skin Lounge on Long Island, focusing on Brazilian waxing and corrective skincare, and she acknowledges that visibility is a key issue to address.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets estheticians and beauty professionals seeking practical, growth-minded business guidance. Across episodes, listeners hear concrete strategies for scaling teams, improving client retention, mastering consultations, and steering revenue through services, education, and smarter pricing. Notable strengths include a focus on actionable systems (booking, deposits, rebooking), leadership transitions from solo practitioner to multi-practitioner clinics, and expert guests who translate complex concepts into implementable steps. The format tends to blend storytelling with repeatable frameworks, making it useful for both new and growing practices aiming to achieve sustainable profitability and work-life balance.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Esthetician Edit
2. Estheticians Earning More
3. The blondEST
4. Estheticians in Business
5. The Treatment Room

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nina Tulio
2. Jana Bishop
3. Madelyn Victoria
4. Anne Brooke
5. Carly Francesca UK
6. Nikki Rausch
7. Angela Jia Kim
8. Janet Nantel

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