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Artwork for Spa Marketing Made Easy Podcast

Spa Marketing Made Easy Podcast

Daniela Woerner: Licensed Aesthetician
Client Management
Spa Management
Spa Industry
Sales Funnels
Client Retention
Entrepreneurship
Monday.com
Growth Factor Framework Program
Spa Marketing
SEO
Marketing Strategies
Business Strategies
Spa Memberships
Spa Policies
Project Management
Business Growth
Employee Breakeven Calculator
Client Engagement
Revenue Per Hour Per Room
Lúmenvy

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

PublishesWeeklyEpisodes300Founded8 years ago
Number of ListenersCategories
BusinessCoursesEducationMarketing

Listen to this Podcast

Artwork for Spa Marketing Made Easy Podcast

Latest Episodes

What if your spa could follow up with lapsed clients, fill your slow Thursdays, onboard new providers, and analyze your booking gaps without you lifting a finger?

In this special mashup episode of Spa Marketing Made Easy, Daniela brings together th... more

What if the thing keeping you stuck at your current revenue level isn't a lack of skill, but your inability to let go?

In this episode of Spa Marketing Made Easy, Daniela tackles one of the biggest challenges spa owners face: delegating without fea... more

What if the missing piece in your spa leadership isn't another system or strategy but a five-minute ritual that resets your nervous system?

In this episode, Daniela sits down with Dr. Neeta Bhushan, cosmetic dentist turned coach, author, and founde... more

What if the secret to filling your spa wasn't another social media post, but showing up as the face of your business in your own community? In this episode, media strategist Beth Nydick joins Daniela to talk about why getting uncomfortable, stepping ... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Maeve Ferguson
Authority architect and strategist behind the client engine.
Episode: SMME #472 AI Agents for Your Spa: How to Automate Revenue, Retention, and Operations with Maeve Ferguson, Khairy Varre, and Ajit Nawalkha
Ajit Nawalkha
Globally sought after business coach and entrepreneur specializing in helping founders scale businesses.
EverCoach
Episode: SMME #472 AI Agents for Your Spa: How to Automate Revenue, Retention, and Operations with Maeve Ferguson, Khairy Varre, and Ajit Nawalkha
Khairy Varre
Co-founder and CEO of AI District Enablement, specializing in human-centered AI systems.
AI District Enablement
Episode: SMME #472 AI Agents for Your Spa: How to Automate Revenue, Retention, and Operations with Maeve Ferguson, Khairy Varre, and Ajit Nawalkha
Dr. Neeta Bhushan
TEDx speaker, former cosmetic dentist, and world-renowned emotional health advocate.
Global Grit Institute & Dharma Coaching Institute
Episode: SMME #470 From Burnout to Balance: Why Your Spa Business Needs More Feminine Energy (with Dr. Neeta Bhushan)
Tara Zirker
Partner of APA and specialist in advertising strategies for spas
Successful Ads Club
Episode: SMME #439 Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?
Candice Johnson
A million-dollar spa owner and licensed esthetician with expertise in waxing and skincare.
Candi Skin
Episode: SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's Story
Fatima Rosa
A driving force in Miami's beauty scene and founder of Face Brow and Beauty Bar.
Face Brow and Beauty Bar, 101 Cosmetics
Episode: SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and Growth
Selena Soo
Publicity and marketing expert, author of 'Rich Relationships'
Episode: SMME #432 Replay: How to Build Rich Relationships with Selena Soo
Danielle Hayden
A hairstylist turned CPA and CEO of Kickstart Accounting, dedicated to helping business owners understand their finances.
Kickstart Accounting
Episode: SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden

Host

Daniela Woerner
Host of a podcast focusing on practical strategies for the spa industry, emphasizing personal experiences that enhance industry knowledge and marketing techniques.

Reviews

4.9 out of 5 stars from 359 ratings
  • My Go To for Spa Management Resources

    Lovely community and a focus on the grittier parts of spa business. So glad I found this group! The podcasts are full of information that can readily be applied to my spa business.

    Apple Podcasts
    5
    Mimi Amos
    United Statesa month ago
  • Worth the listen-and then some

    I’ve been part of Addo Aesthetics for over a year, and my sales revenue and profitability have improved during that time. It all started with listening to Daniela’s podcast.

    Spa Marketing Made Easy breaks down marketing and business strategy in a way that actually makes sense and feels doable. It helped me think differently about my offers, my numbers, and how I run my practice day to day. Joining Addo gave me the structure and accountability to put those ideas into action.

    If you own an aesth... more

    Apple Podcasts
    5
    taraleigh77
    United Statesa month ago
  • The best podcast for beautypreneurs!

    I’m a solo esthetician who has been listening to this podcast for many years. For me, this has been the only podcast to really help me understand the business side of being an esthetician. We all know we don’t learn that in esthetics school! Daniela has helped me understand my numbers, how to set up my bank accounts, the importance of creating systems and marketing calendars, etc. I am always sharing episodes with my fellow beautypreneurs because everyone, whether you are a solo esti or run a fu... more

    Apple Podcasts
    5
    Melanie Layman
    United Statesa month ago
  • If I could give more stars I would!

    This podcast has been my go-to for the past 5+ years. Daniela paves the way on navigating spa ownership, tech and software recommendations that are never salesy, and of course marketing strategies that are fresh and easy to implement. She’s and her guests are genuine, and I always get excited to listen to her new episodes.

    Apple Podcasts
    5
    AlohaNess
    United Statesa month ago
  • Always something to gain!

    This podcast has truly changed my business. From this to Growth Factor (not to mention Daniela’s voice is like honey), so much information and support!

    Apple Podcasts
    5
    Robin@glo
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical strategies tailored specifically for spa professionals, highlighting how the insights provided can lead to tangible business improvements.
Some feedback expresses a desire for more diverse guest perspectives, indicating a mix of opinions on the host's focus on her experiences.
Several reviews mention the authenticity and relatable nature of the host, emphasizing that her insights resonate powerfully with listeners' experiences and challenges in the spa business.
Many find the content invaluable, supporting both personal and professional growth in the spa industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#139
United States/Business/Marketing
Apple Podcasts
#135
China/Business/Marketing
Apple Podcasts
#190
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SMME #472 AI Agents for Your Spa: How to Automate Revenue, Retention, and Operations with Maeve Ferguson, Khairy Varre, and Ajit Nawalkha
Q: What is the role of the CEO in the company?
The CEO's role is to guide the vision of the business without needing to be an expert in every area.
SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Q: What were you the most proud of over the past four years?
Ashley expresses pride in her team and the culture they built together, highlighting the importance of hiring the right people for the right roles.
SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Q: How did you get into this industry in the first place?
Ashley recounts how her love for skincare began in childhood and continued through her military and law enforcement experience, eventually leading her to start her own spa.
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Q: What happens with a franchise when someone wants to exit? Can they sell the franchise?
Yes, they can sell the franchise, with a larger buyer pool if the brand is established.
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Q: What are the primary differences for someone deciding to become a franchisee as opposed to opening their own spa?
Being a franchisee allows access to a proven business model and support systems, while starting independently offers more control and flexibility.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
Social Media Reach

Frequently Asked Questions About Spa Marketing Made Easy Podcast

What is Spa Marketing Made Easy Podcast about and what kind of topics does it cover?

Content consistently focuses on providing actionable steps, strategies, and insights for spa professionals aimed at improving business practices, increasing client retention, and enhancing marketing efforts. Topics frequently covered include effective pricing strategies, the utilization of AI tools in spa operations, the importance of personal engagement in community building, and actionable planning methods for seasonal business transitions. The series stands out because it combines practical advice with inspiring success stories, allowing for both personal and professional growth within the spa industry, creating a unique resource for those looking to elevate their business outcomes.

Listeners can expect practical approaches to various c... more

Where can I find podcast stats for Spa Marketing Made Easy Podcast?

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How many listeners does Spa Marketing Made Easy Podcast get?

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What are the audience demographics for Spa Marketing Made Easy Podcast?

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How many subscribers and views does Spa Marketing Made Easy Podcast have?

To see how many followers or subscribers Spa Marketing Made Easy Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Spa Marketing Made Easy Podcast?

These podcasts share a similar audience with Spa Marketing Made Easy Podcast:

1. The Beauty Biz™ Show
2. Med Spa CEO
3. The Mel Robbins Podcast
4. Financial Feminist
5. ASCP Esty Talk

How many episodes of Spa Marketing Made Easy Podcast are there?

Spa Marketing Made Easy Podcast launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Spa Marketing Made Easy Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Spa Marketing Made Easy Podcast?

Rephonic pulls ratings and reviews for Spa Marketing Made Easy Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Spa Marketing Made Easy Podcast?

Rephonic provides full transcripts for episodes of Spa Marketing Made Easy Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Spa Marketing Made Easy Podcast?

Recent guests on Spa Marketing Made Easy Podcast include:

1. Maeve Ferguson
2. Ajit Nawalkha
3. Khairy Varre
4. Dr. Neeta Bhushan
5. Tara Zirker
6. Candice Johnson
7. Fatima Rosa
8. Selena Soo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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