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Spa Marketing Made Easy Podcast

Daniela Woerner: Licensed Aesthetician
Client Management
Spa Management
Spa Industry
Sales Funnels
Entrepreneurship
Client Retention
Monday.com
Growth Factor Framework Program
Spa Marketing
SEO
Marketing Strategies
Business Strategies
Spa Memberships
Spa Policies
Project Management
Business Growth
Employee Breakeven Calculator
Client Engagement
Revenue Per Hour Per Room
Lúmenvy

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

PublishesWeeklyEpisodes300Founded8 years ago
Number of ListenersCategories
EducationCoursesBusinessMarketing

Listen to this Podcast

Artwork for Spa Marketing Made Easy Podcast

Latest Episodes

What does a former military and law enforcement professional know about building a successful spa team? Everything.

In this special episode, Daniela introduces Ashley, Addo's newest coaching team member, whose unique background in military leadersh... more

Feeling overwhelmed by social media? You're not alone. In this episode, Daniela breaks down exactly how to create a sustainable social media strategy that doesn't require you to be glued to your phone or film content daily.

Whether you're drowning ... more

What if your entire year could be guided by just one word?

In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigat... more

Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business.

In this episode, Daniela tackles one of the most uncomfortab... more

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Recent Guests

Candice Johnson
A million-dollar spa owner and licensed esthetician with expertise in waxing and skincare.
Candi Skin
Episode: SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's Story
Fatima Rosa
A driving force in Miami's beauty scene and founder of Face Brow and Beauty Bar.
Face Brow and Beauty Bar, 101 Cosmetics
Episode: SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and Growth
Selena Soo
Publicity and marketing expert, author of 'Rich Relationships'
Episode: SMME #432 Replay: How to Build Rich Relationships with Selena Soo
Danielle Hayden
A hairstylist turned CPA and CEO of Kickstart Accounting, dedicated to helping business owners understand their finances.
Kickstart Accounting
Episode: SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden
Susanne Schmaling
Founder of the Esthetics Council and visionary leader in the esthetics industry
Esthetics Council
Episode: SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
Anthony Standifer
Co-founder of mSEED Group, experienced in beauty product formulation and manufacturing
mSEED Group
Episode: SMME #423 Developing and Launching Your Spa's Signature Products with Anthony Standifer of The mSEED Group
Susan Vosh
Founder of Salonspa Connection, former hairstylist and salon owner
Salonspa Connection
Episode: SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection
Danielle Cobo
Sales and development trainer specializing in the aesthetics industry
Episode: SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo
Tara Zirker
Expert in spa marketing and advertising strategies
Episode: SMME #419 The 2025 Meta Ads Landscape with Tara Zirker

Host

Daniela Woerner
Host of a podcast focusing on practical strategies for the spa industry, emphasizing personal experiences that enhance industry knowledge and marketing techniques.

Reviews

4.8 out of 5 stars from 336 ratings
  • Best podcast for spa owners!

    If you own a spa or if it’s just a dream of yours- this podcast is a must !

    I have been listening to SMME podcast for years now and I couldn’t be more thankful for Daniela and her team!

    Apple Podcasts
    5
    Kim Scolpini
    United Statesa month ago
  • Lash Artist and Esthetician for over 10 years

    I have been member of growth factor for some years now and it has helped my business and mindset for my personal and professional life. Daniella is so knowledgeable and an amazing person to know, and playing an amazing role in raising standards in our industry.

    Apple Podcasts
    5
    Sweety Desai
    United Statesa month ago
  • 9 year Business Spa Owner

    I’ve been retired from the table for 4 years and have a staff of 20 with my spa and I still get great “Golden Nuggets” from this podcast. I’ve been a listener for years.

    Apple Podcasts
    5
    Candeeskin
    United States9 months ago
  • The Perfect Marketing Resource for Spa Professionals

    As someone who creates brands and websites for spa owners and other wellness professionals, this podcast has become invaluable to my work. It delivers exactly what it promises—straightforward marketing strategies specifically designed for the spa industry. The host expertly breaks down complex concepts into actionable steps that even the most marketing-resistant spa professionals can implement. What I love most is how the content respects the unique challenges of promoting spa services while mai... more

    Apple Podcasts
    5
    hanvanwoert
    United States9 months ago
  • Fantastic resource for spa professionals looking to grow their business!

    With simple, proven strategies, this podcast helps you attract more clients and build a life you love. It's a must-listen for anyone in the spa industry!

    Apple Podcasts
    5
    Dr. Mike Van
    Philippinesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical strategies tailored specifically for spa professionals, highlighting how the insights provided can lead to tangible business improvements.
Some feedback expresses a desire for more diverse guest perspectives, indicating a mix of opinions on the host's focus on her experiences.
Several reviews mention the authenticity and relatable nature of the host, emphasizing that her insights resonate powerfully with listeners' experiences and challenges in the spa business.
Many find the content invaluable, supporting both personal and professional growth in the spa industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Q: What were you the most proud of over the past four years?
Ashley expresses pride in her team and the culture they built together, highlighting the importance of hiring the right people for the right roles.
SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Q: How did you get into this industry in the first place?
Ashley recounts how her love for skincare began in childhood and continued through her military and law enforcement experience, eventually leading her to start her own spa.
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Q: What happens with a franchise when someone wants to exit? Can they sell the franchise?
Yes, they can sell the franchise, with a larger buyer pool if the brand is established.
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Q: What are the primary differences for someone deciding to become a franchisee as opposed to opening their own spa?
Being a franchisee allows access to a proven business model and support systems, while starting independently offers more control and flexibility.
SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity
Q: How does your company deal with delays in opening due to construction issues?
It's crucial to order equipment in advance and use local partners for storage and delivery to manage logistics properly amid construction delays.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About Spa Marketing Made Easy Podcast

What is Spa Marketing Made Easy Podcast about and what kind of topics does it cover?

Content consistently focuses on providing actionable steps, strategies, and insights for spa professionals aimed at improving business practices, increasing client retention, and enhancing marketing efforts. Topics frequently covered include effective pricing strategies, the utilization of AI tools in spa operations, the importance of personal engagement in community building, and actionable planning methods for seasonal business transitions. The series stands out because it combines practical advice with inspiring success stories, allowing for both personal and professional growth within the spa industry, creating a unique resource for those looking to elevate their business outcomes.

Listeners can expect practical approaches to various c... more

Where can I find podcast stats for Spa Marketing Made Easy Podcast?

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How many listeners does Spa Marketing Made Easy Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Spa Marketing Made Easy Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Spa Marketing Made Easy Podcast?

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How many subscribers and views does Spa Marketing Made Easy Podcast have?

To see how many followers or subscribers Spa Marketing Made Easy Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Spa Marketing Made Easy Podcast?

These podcasts share a similar audience with Spa Marketing Made Easy Podcast:

1. The blondEST
2. The Beauty Biz™ Show
3. Thriving Stylist Podcast
4. Med Spa CEO
5. Skin Anarchy

How many episodes of Spa Marketing Made Easy Podcast are there?

Spa Marketing Made Easy Podcast launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Spa Marketing Made Easy Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Spa Marketing Made Easy Podcast?

Rephonic pulls ratings and reviews for Spa Marketing Made Easy Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Spa Marketing Made Easy Podcast?

Rephonic provides full transcripts for episodes of Spa Marketing Made Easy Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Spa Marketing Made Easy Podcast?

Recent guests on Spa Marketing Made Easy Podcast include:

1. Candice Johnson
2. Fatima Rosa
3. Selena Soo
4. Danielle Hayden
5. Susanne Schmaling
6. Anthony Standifer
7. Susan Vosh
8. Danielle Cobo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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