
Spa marketing that actually works for the beauty industry and spa owners. If you want consistent clients, sustainable growth, and a thriving spa business, this show delivers. Hosted by Daniela Woerner, we break down easy, proven strategies for small business growth and scalable marketing.
| Publishes | Weekly | Episodes | 300 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCoursesEducation | |||

For years the answer to almost every problem in your spa was more marketing. More clients, more promotions, more visibility. If the business still feels heavy after all of it, you already know the truth this show landed on somewhere around the hundre... more
Somewhere along the way you stopped being able to fully name what you are building. The old version of your business, the one you can describe in a sentence, is not quite it anymore, and the new one does not have a clean shape yet. That in-between is... more
You look successful from the outside. The revenue is landing, the schedule is full, the reviews are glowing, and you are still exhausted and quietly wondering why it doesn't feel the way you thought it would. That gap between how the business looks a... more
Most spa owners think about profit from one direction only. More revenue in the door, more treatments booked, more provider hours filled. That's real, and it matters. What almost no one in our industry is talking about yet is the other half: profit i... more
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I have been listening to this podcast for over 5 years and have participated in many of Daniela’s courses. So valuable I wish I had started sooner!
I’ve listened to this podcast since 2019, I was an employee at a chain salon then. I’ve now owned my own Spa for 4 years, I have 7 people of my team and I have learned so so much from Daniela to make this possible. Her coaching program was a game changer as well!
Lovely community and a focus on the grittier parts of spa business. So glad I found this group! The podcasts are full of information that can readily be applied to my spa business.
I’ve been part of Addo Aesthetics for over a year, and my sales revenue and profitability have improved during that time. It all started with listening to Daniela’s podcast.
Spa Marketing Made Easy breaks down marketing and business strategy in a way that actually makes sense and feels doable. It helped me think differently about my offers, my numbers, and how I run my practice day to day. Joining Addo gave me the structure and accountability to put those ideas into action.
If you own an aesth... more
I’m a solo esthetician who has been listening to this podcast for many years. For me, this has been the only podcast to really help me understand the business side of being an esthetician. We all know we don’t learn that in esthetics school! Daniela has helped me understand my numbers, how to set up my bank accounts, the importance of creating systems and marketing calendars, etc. I am always sharing episodes with my fellow beautypreneurs because everyone, whether you are a solo esti or run a fu... more
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #236 | |
Apple Podcasts | #238 | |
Apple Podcasts | #151 | |
Apple Podcasts | #235 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show delivers practical, marketing- and growth-focused guidance for spa and beauty business owners, with a strong emphasis on systems, pricing, profit, and scalable marketing. Across recent episodes, the host breaks down actionable frameworks for eventing, AI adoption, delegation, and CEO-level thinking, often anchored by real-world spa case studies and step-by-step plans. Notable strengths include clear math-driven tactics, a supportive community vibe, and a consistent focus on turning marketing into sustainable business growth rather than hype. Potential listeners will likely value the pragmatic, do-it-now nature of the advice and the emphasis on building a sellable, well-run spa business rather than just increasing bookings.
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4. The Beauty Biz™ Show
5. The Bossticks
Spa Marketing Made Easy launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Spa Marketing Made Easy include:
1. Amanda Loyd
2. Candace Williams
3. Amber McCue
4. Maeve Ferguson
5. Ajit Nawalkha
6. Khairy Varre
7. Dr. Neeta Bhushan
8. Tara Zirker
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