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Spa Marketing Made Easy Podcast

Daniela Woerner: Licensed Aesthetician
Client Management
Spa Management
Spa Industry
Sales Funnels
Client Retention
Entrepreneurship
Monday.com
Growth Factor Framework Program
Spa Marketing
SEO
Marketing Strategies
Business Strategies
Spa Memberships
Spa Policies
Project Management
Business Growth
Employee Breakeven Calculator
Client Engagement
Revenue Per Hour Per Room
Lúmenvy

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
BusinessMarketingCoursesEducation

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Artwork for Spa Marketing Made Easy Podcast

Latest Episodes

As Q3 wraps up and the busy season looms, this episode helps spa owners move with intention—not stress. Join Daniela as she shares her Q3 reflections and lays out practical steps to lean into Q4 with energy, profit, and alignment. Whether you've stru... more

Peel season is upon us - who’s ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a “Shed the Dead” mini peel party -  without the stress or event hangover.

Learn the differ... more

If you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently.

I sat down with Kevin Wyler from Medical Spa Supply to... more

Have you ever wondered how you’ll step away from your spa - retirement, sale, succession? If the thought makes you freeze, you're not alone. In this episode of Spa Marketing Made Easy, Daniela opens up about the critical importance of planning your e... more

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Recent Guests

Candice Johnson
A million-dollar spa owner and licensed esthetician with expertise in waxing and skincare.
Candi Skin
Episode: SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story
Fatima Rosa
A driving force in Miami's beauty scene and founder of Face Brow and Beauty Bar.
Face Brow and Beauty Bar, 101 Cosmetics
Episode: SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth
Selena Soo
Publicity and marketing expert, author of 'Rich Relationships'
Episode: SMME #432 Replay: How to Build Rich Relationships with Selena Soo
Danielle Hayden
A hairstylist turned CPA and CEO of Kickstart Accounting, dedicated to helping business owners understand their finances.
Kickstart Accounting
Episode: SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden
Susanne Schmaling
Founder of the Esthetics Council and visionary leader in the esthetics industry
Esthetics Council
Episode: SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
Anthony Standifer
Co-founder of mSEED Group, experienced in beauty product formulation and manufacturing
mSEED Group
Episode: SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group
Susan Vosh
Founder of Salonspa Connection, former hairstylist and salon owner
Salonspa Connection
Episode: SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection
Danielle Cobo
Sales and development trainer specializing in the aesthetics industry
Episode: SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo
Tara Zirker
Expert in spa marketing and advertising strategies
Episode: SMME #419 The 2025 Meta Ads Landscape with Tara Zirker

Host

Daniela Woerner
Host and CEO at Addo Aesthetics, known for providing practical marketing strategies and guidance specifically tailored for the spa industry, highlighting her extensive experience and expertise in growing spa businesses.

Reviews

4.8 out of 5 stars from 329 ratings
  • 9 year Business Spa Owner

    I’ve been retired from the table for 4 years and have a staff of 20 with my spa and I still get great “Golden Nuggets” from this podcast. I’ve been a listener for years.

    Apple Podcasts
    5
    Candeeskin
    United States6 months ago
  • The Perfect Marketing Resource for Spa Professionals

    As someone who creates brands and websites for spa owners and other wellness professionals, this podcast has become invaluable to my work. It delivers exactly what it promises—straightforward marketing strategies specifically designed for the spa industry. The host expertly breaks down complex concepts into actionable steps that even the most marketing-resistant spa professionals can implement. What I love most is how the content respects the unique challenges of promoting spa services while mai... more

    Apple Podcasts
    5
    hanvanwoert
    United States6 months ago
  • Fantastic resource for spa professionals looking to grow their business!

    With simple, proven strategies, this podcast helps you attract more clients and build a life you love. It's a must-listen for anyone in the spa industry!

    Apple Podcasts
    5
    Dr. Mike Van
    Philippinesa year ago
  • Love this!

    This is my year for opening my own spot. I would love to take the course for spa management.

    Apple Podcasts
    5
    ChicagoGirl67
    United States2 years ago
  • It’s gone corporate

    I used to love listening to SMME, When I first started listening I would hang on every word Daniella would preach. Over time it’s become very “saleys” , and a “corporate” feeling and I'm just not sure if it feels as authentic as it once was. I get it, get your coin, get the sponsors but it’s just not the same and my feeling towards them have also changed. Maybe I’m no longer your target audience.

    Apple Podcasts
    3
    Lola889
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

However, the majority of reviews highlight the depth of information shared, indicating its effectiveness in providing relevant industry insights.
The podcast is praised for its straightforward and engaging approach to marketing and business management.
Some feedback mentions that the content is sometimes overly focused on personal anecdotes rather than purely educational material.
Listeners appreciate the actionable strategies that are tailored to the spa industry. Many find the host's insights valuable for growing their business and attracting clients.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity
Q: How does your company deal with delays in opening due to construction issues?
It's crucial to order equipment in advance and use local partners for storage and delivery to manage logistics properly amid construction delays.
SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth
Q: What do you think has been your biggest lesson?
Fatima emphasizes the need for grit and mindset, stating that despite challenges, believing in oneself and having a good team in place has been crucial.
SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and Growth
Q: How did you start your journey in the aesthetics space?
Fatima shares that she started by opening Florida's first Blow Dry Bar after moving to Miami, seeing it as a combination of something she would enjoy and a business opportunity.
SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden
Q: So tell me more about, you had mentioned there's like four money people. Who are these people? Tell me about your money team.
The four people on the money team are a bookkeeper, a tax accountant, a financial advisor, and a CFO who helps navigate future goals.
SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
Q: Can you talk to us about some recent regulatory changes in Texas and Illinois?
Texas has introduced regulations affecting medical spas, creating broad definitions of practice that could limit estheticians, while Illinois has issued a memo that effectively shuts down many esthetic practices due to vague regulations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Spa Marketing Made Easy Podcast

What is Spa Marketing Made Easy Podcast about and what kind of topics does it cover?

Targeted towards spa industry professionals, the content focuses on actionable strategies to enhance client acquisition and business development. Episodes encompass a wide range of topics, including marketing tactics, revenue optimization through memberships, systematization of business processes, and navigating industry challenges such as inflation and AI integration. Unique within its niche, the host emphasizes practical guidance with personal anecdotes and insights drawn from extensive industry experience, making it particularly relatable and engaging for spa owners and service providers seeking to grow their businesses effectively.

Listeners can expect to gain valuable knowledge on maximizing revenue, implementing effective marketing s... more

Where can I find podcast stats for Spa Marketing Made Easy Podcast?

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How many listeners does Spa Marketing Made Easy Podcast get?

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What are the audience demographics for Spa Marketing Made Easy Podcast?

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How many subscribers and views does Spa Marketing Made Easy Podcast have?

To see how many followers or subscribers Spa Marketing Made Easy Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Spa Marketing Made Easy Podcast?

These podcasts share a similar audience with Spa Marketing Made Easy Podcast:

1. The Treatment Room
2. The blondEST
3. Thriving Stylist Podcast
4. The Beauty Biz™ Show
5. Well-Oiled Operations with Stacy Tuschl

How many episodes of Spa Marketing Made Easy Podcast are there?

Spa Marketing Made Easy Podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Spa Marketing Made Easy Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Spa Marketing Made Easy Podcast?

Rephonic pulls ratings and reviews for Spa Marketing Made Easy Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Spa Marketing Made Easy Podcast?

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What guests have appeared on Spa Marketing Made Easy Podcast?

Recent guests on Spa Marketing Made Easy Podcast include:

1. Candice Johnson
2. Fatima Rosa
3. Selena Soo
4. Danielle Hayden
5. Susanne Schmaling
6. Anthony Standifer
7. Susan Vosh
8. Danielle Cobo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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