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Artwork for Spa Marketing Made Easy Podcast

Spa Marketing Made Easy Podcast

Daniela Woerner: Licensed Aesthetician
Client Management
Spa Management
Spa Industry
Sales Funnels
Entrepreneurship
Client Retention
Monday.com
Growth Factor Framework Program
Spa Marketing
SEO
Marketing Strategies
Business Strategies
Spa Memberships
Spa Policies
Project Management
Business Growth
Employee Breakeven Calculator
Client Engagement
Revenue Per Hour Per Room
Spa Upgrades

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

PublishesWeeklyEpisodes300Founded8 years ago
Number of ListenersCategories
EducationCoursesBusinessMarketing

Listen to this Podcast

Artwork for Spa Marketing Made Easy Podcast

Latest Episodes

Still winging your spa marketing? Creating promotions five days before they launch? Handling everything yourself because "it's easier than explaining it"? That approach might have gotten you to six figures, but it's the exact reason you're stuck ther... more

Can you really step out of the treatment room, go back to school, AND keep your spa thriving? In this inspiring episode, Daniela sits down with Susan, a spa owner who did exactly that.

After 13 years in esthetics and 7 years building her own practi... more

What if the only thing standing between you and your next level of success is your willingness to be uncomfortable?

In this powerful episode to kick off 2026, Daniela pulls back the curtain on her personal growth journey and shares why she's commit... more

Ready to take your spa to the next level in 2026? This episode breaks down Daniela's favorite strategic planning exercise: the Stop, Start, Continue framework. This isn't about adding more to your already full plate. It's about strategic subtraction,... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Candice Johnson
A million-dollar spa owner and licensed esthetician with expertise in waxing and skincare.
Candi Skin
Episode: SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's Story
Fatima Rosa
A driving force in Miami's beauty scene and founder of Face Brow and Beauty Bar.
Face Brow and Beauty Bar, 101 Cosmetics
Episode: SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and Growth
Selena Soo
Publicity and marketing expert, author of 'Rich Relationships'
Episode: SMME #432 Replay: How to Build Rich Relationships with Selena Soo
Danielle Hayden
A hairstylist turned CPA and CEO of Kickstart Accounting, dedicated to helping business owners understand their finances.
Kickstart Accounting
Episode: SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden
Susanne Schmaling
Founder of the Esthetics Council and visionary leader in the esthetics industry
Esthetics Council
Episode: SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
Anthony Standifer
Co-founder of mSEED Group, experienced in beauty product formulation and manufacturing
mSEED Group
Episode: SMME #423 Developing and Launching Your Spa's Signature Products with Anthony Standifer of The mSEED Group
Susan Vosh
Founder of Salonspa Connection, former hairstylist and salon owner
Salonspa Connection
Episode: SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection
Danielle Cobo
Sales and development trainer specializing in the aesthetics industry
Episode: SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo
Tara Zirker
Expert in spa marketing and advertising strategies
Episode: SMME #419 The 2025 Meta Ads Landscape with Tara Zirker

Host

Daniela Woerner
Host of a podcast focusing on practical strategies for the spa industry, emphasizing personal experiences that enhance industry knowledge and marketing techniques.

Reviews

4.8 out of 5 stars from 336 ratings
  • Always something to gain!

    This podcast has truly changed my business. From this to Growth Factor (not to mention Daniela’s voice is like honey), so much information and support!

    Apple Podcasts
    5
    Robin@glo
    United States7 days ago
  • Podcast Wow!

    I know every episode will contain priceless in Spa CEO tips and wisdom that keep my Facial Spa moving forward!💫

    Apple Podcasts
    5
    C.Grandi
    United States7 days ago
  • Daniela and Addo has been a blessing in my life!

    Hi Daniela and everyone at Addo! It was a God wink that I listened to the Open Podcast you posted last week. I’m pulling myself out of a slump of being really busy and not prioritizing working on my business instead of in my business. I’m blessed to be busy right now but man I needed to hear your voice and wisdom today and the Lord knew it! I immediately signed up to see you in Dallas next month and I can’t wait it’s been too long since I’ve had the opportunity to see you all in person!

    Apple Podcasts
    5
    Nydia Leyva
    United States7 days ago
  • ⭐️⭐️⭐️⭐️⭐️ Mentor!

    I’ve been listening to Spa Marketing Made Easy since around 2017, long before I was ready to step fully into my role as Spa CEO. I knew Daniela was the mentor I wanted, I just had to grow into that level first.

    Since joining Addo in February 2021, everything changed. Every major business breakthrough I’ve had, every intensive training, and every business trip over the last three years has been rooted in Addo. With Daniela’s guidance, I’ve built a true legacy business, not just a spa, but a sus... more

    Apple Podcasts
    5
    Summers dawn
    United States8 days ago
  • Golden Nuggets

    The Spa Marketing Made Easy podcast is full of golden nuggets to take away. There are always interesting and relevant topics discussed that help me to think of my business in different ways. I am always inspired to step into my role of CEO in my business. This podcast should be part of every estheticians toolkit.

    Apple Podcasts
    5
    Bxgirl72
    United States11 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical strategies tailored specifically for spa professionals, highlighting how the insights provided can lead to tangible business improvements.
Some feedback expresses a desire for more diverse guest perspectives, indicating a mix of opinions on the host's focus on her experiences.
Several reviews mention the authenticity and relatable nature of the host, emphasizing that her insights resonate powerfully with listeners' experiences and challenges in the spa business.
Many find the content invaluable, supporting both personal and professional growth in the spa industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#59
United States/Business/Marketing
Apple Podcasts
#107
Canada/Business/Marketing
Apple Podcasts
#10
Austria/Business/Marketing
Apple Podcasts
#150
Saudi Arabia/Business/Marketing
Apple Podcasts
#158
Ireland/Business/Marketing
Apple Podcasts
#159
Austria/Business

Talking Points

Recent interactions between the hosts and their guests.

SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Q: What were you the most proud of over the past four years?
Ashley expresses pride in her team and the culture they built together, highlighting the importance of hiring the right people for the right roles.
SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Q: How did you get into this industry in the first place?
Ashley recounts how her love for skincare began in childhood and continued through her military and law enforcement experience, eventually leading her to start her own spa.
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Q: What happens with a franchise when someone wants to exit? Can they sell the franchise?
Yes, they can sell the franchise, with a larger buyer pool if the brand is established.
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Q: What are the primary differences for someone deciding to become a franchisee as opposed to opening their own spa?
Being a franchisee allows access to a proven business model and support systems, while starting independently offers more control and flexibility.
SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity
Q: How does your company deal with delays in opening due to construction issues?
It's crucial to order equipment in advance and use local partners for storage and delivery to manage logistics properly amid construction delays.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Spa Marketing Made Easy Podcast

What is Spa Marketing Made Easy Podcast about and what kind of topics does it cover?

Content consistently focuses on providing actionable steps, strategies, and insights for spa professionals aimed at improving business practices, increasing client retention, and enhancing marketing efforts. Topics frequently covered include effective pricing strategies, the utilization of AI tools in spa operations, the importance of personal engagement in community building, and actionable planning methods for seasonal business transitions. The series stands out because it combines practical advice with inspiring success stories, allowing for both personal and professional growth within the spa industry, creating a unique resource for those looking to elevate their business outcomes.

Listeners can expect practical approaches to various c... more

Where can I find podcast stats for Spa Marketing Made Easy Podcast?

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How many listeners does Spa Marketing Made Easy Podcast get?

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What are the audience demographics for Spa Marketing Made Easy Podcast?

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How many subscribers and views does Spa Marketing Made Easy Podcast have?

To see how many followers or subscribers Spa Marketing Made Easy Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Spa Marketing Made Easy Podcast?

These podcasts share a similar audience with Spa Marketing Made Easy Podcast:

1. The Beauty Biz™ Show
2. Med Spa CEO
3. Thriving Stylist Podcast
4. The Chalene Show | Diet, Fitness & Life Balance
5. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

How many episodes of Spa Marketing Made Easy Podcast are there?

Spa Marketing Made Easy Podcast launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Spa Marketing Made Easy Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Spa Marketing Made Easy Podcast?

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What guests have appeared on Spa Marketing Made Easy Podcast?

Recent guests on Spa Marketing Made Easy Podcast include:

1. Candice Johnson
2. Fatima Rosa
3. Selena Soo
4. Danielle Hayden
5. Susanne Schmaling
6. Anthony Standifer
7. Susan Vosh
8. Danielle Cobo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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