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Artwork for BetterWealth

BetterWealth with Caleb Guilliams

BetterWealth Media
Life Insurance
Whole Life Insurance
Infinite Banking
Financial Planning
Investment Strategies
Retirement Planning
Financial Education
Bitcoin
Estate Planning
Debt Management
Infinite Banking Concept
Financial Strategies
Dave Ramsey
Wealth Management
Real Estate
Cash Flow Management
Cash Value
Generational Wealth
Index Universal Life
Entrepreneurship

BetterWealth helps 6–7 figure entrepreneurs build, protect, and grow their wealth through strategic whole life insurance designs and alternative wealth strategies. Your host, Caleb Guilliams, features powerful, deep dive masterclasses, real client case studies, and interviews with top financial experts, business leaders, and entrepreneurs, all designed to help you make more intentional financial d... more

PublishesTwice weeklyEpisodes605Founded8 years ago
Number of ListenersCategories
InvestingBusinessEntrepreneurship

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Artwork for BetterWealth

Latest Episodes

Our most complete whole life insurance masterclass: the best moments from our interviews and explainers on how whole life works, how to design a policy, retirement planning and more, all in one video.

Want to See If Whole Life Insurance Makes Sense ... more

Learn what the $235 billion problem hiding inside the life insurance industry means for your policy and how to tell if your carrier is financially sound. In this presentation, Caleb Guilliams hosts Tom Gober (Deep Dive Analytics), a 41-year insurance... more

See why whole life insurance agents get called crooks, and what that claim gets wrong. Caleb Guilliams reacts to Dave Ramsey and George Kamel telling a caller to run from whole life, breaking down the tax, safety and commission claims and the case fo... more

In loving memory of John Noel who passed away peacefully at his home Sept. 30, 2026

With the recent passing of my dear friend and mentor, John Noel, I wanted to reshare my interview with him in 2019, not only to honor his legacy but share the storie... more

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Recent Guests

Todd Langford
Creator of financial analysis tools for the life insurance industry
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Dom Rufran
Whole life insurance educator who discusses policy design and real estate investing
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Ed Slott
CPA and tax advisor focused on retirement and tax planning
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Alden Armstrong
Life insurance professional who reviews policy designs and carrier comparisons
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Walter Young
Financial professional who models retirement-income strategies and life insurance scenarios
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Bobby Samuelson
Life insurance professional who discusses term and permanent life insurance
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Karlton Dennis
Financial educator and YouTube creator who discusses tax strategies and whole life insurance
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Tom Wall
PhD in retirement income and author of Permission To Spend
Episode: If You Only Listen To One Whole Life Insurance Podcast, Make It This
Tom Gober
Insurance examiner with 41 years of experience and founder of Deep Dive Analytics
Deep Dive Analytics
Episode: The Life Insurance Industry Has A $235 Billion Problem | Tom Gober

Host

Caleb Guilliams
Host of BetterWealth, focuses on strategic whole life insurance and wealth-building frameworks.

Reviews

4.9 out of 5 stars from 310 ratings
  • Legacy Excellence

    All of these messages are amazing. Truly a blessing a to be in this life with amazing people like Caleb. I love the creation of better wealth for people is the focus on all aspects of life and not just finance. Has helped me reflect on what is important in life.

    Favorite episode so far was with Jim Baker on episode 114. I connect with so many things including the need to also tithe to celebrate Gods goodness with my family. I look forward to more blessings in this podcast and working with Cale... more

    Apple Podcasts
    5
    $ coach dreamer
    United States2 years ago
  • Sales only

    Show only exists to sell. Unclear whether young kid who may partially believe what he’s saying versus just blatant dishonesty. Almost 0 concrete information given even when teased with talk about how he’s about to get into the numbers. Would not recommend waiting your time on this “show.

    Apple Podcasts
    1
    Bummerdudenatious
    United States2 years ago
  • Great podcast!

    The podcast consistently offers profound financial insights, and the episode on franchise investing with Jon Ostenson is particularly enlightening. Before listening to it, I hadn't fully grasped the potential of franchise investing. It's not just about business ownership; it's a strategy for building wealth and passive income.

    Apple Podcasts
    5
    Patience Patria
    Philippines3 years ago
  • Complicated stuff that needs clarity

    On one hand the author of the And Asset greatly encouraging Participating Whole Life to be foundational and in the next saying how it isn’t the right tool for most uses as that foundational item.

    Click bait titles with less than clear explanations.

    You likely aren’t going to get the full understanding that you need, continue learning but be opened to finding more information elsewhere to flush up your understanding.

    Apple Podcasts
    2
    Rocking in the frozen north.
    Canada4 years ago
  • Great podcast!

    This podcast is a must listen for anyone looking to improve their financial literacy and find fulfillment in their life. Caleb is an inspiring and engaging host and each episode is so insightful.

    Apple Podcasts
    5
    maddie@podcastingyou
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show's practical case studies help translate theory into implementable plans.
Some criticisms note occasional promotional framing or controversy around aggressive financial strategies.
Guests are generally high-caliber and deeply knowledgeable.
Listeners praise clear, actionable insights across complex wealth topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#118
India/Business/Investing

Talking Points

Recent interactions between the hosts and their guests.

If You Only Listen To One Whole Life Insurance Podcast, Make It This
Q: How would you use life insurance to provide retirement income?
Caleb Guilliams describes using life insurance as a component of retirement cash flow, including pairing a death benefit with a higher single-life pension payout to protect a surviving spouse. He also discusses withdrawals up to policy basis, loans, and using policy value as a volatility buffer so other investments can recover.
If You Only Listen To One Whole Life Insurance Podcast, Make It This
Q: What are your thoughts around term insurance and proper frameworks on how to think about term?
Bobby Samuelson describes life insurance as a way to levelize rising mortality costs. Term insurance levels those costs over a limited period, while whole life spreads them over a lifetime. He says term can suit people certain they will not need coverage after the term ends, but conversion options and future insurability matter.
How John Noel Built His Travel Insurance Empire | In Memory of My Friend (Interview from 2019)
Q: What is the core message you want younger entrepreneurs to carry forward about mission, values, and giving?
Create a written mission statement, live by core values, and balance philanthropy with financial prudence to sustain impact long-term, as exemplified by their sustainable giving initiatives.
How John Noel Built His Travel Insurance Empire | In Memory of My Friend (Interview from 2019)
Q: You faced major challenges during crises, for example after 9/11. How did you lead your team through that period?
No one was going to lose their jobs; Noel used savings to keep the company afloat, expanded the sales force, and implemented a SWAT-team approach to regain market share while maintaining promises to customers.
How John Noel Built His Travel Insurance Empire | In Memory of My Friend (Interview from 2019)
Q: What role did mentorship and personal development play in your ascent, particularly your exposure to Stephen Covey's principles?
He recounts discovering Covey's Seven Habits, investing in the program, and how it reshaped his leadership style, marriage, and company culture, emphasizing proactive thinking and end-in-mind planning.

Audience Metrics

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Frequently Asked Questions About BetterWealth

What is BetterWealth about and what kind of topics does it cover?

A deep-dive show focused on strategic wealth-building through life-insurance-based designs, alternative wealth strategies, and disciplined financial planning. Episodes commonly explore whole life, IULs, velocity banking, estate planning, and family-office concepts, often featuring practical case studies, data-driven critiques, and practitioner frameworks aimed at high-earning entrepreneurs and advisors. Notable are data-backed debates, hands-on demonstrations, and a strong emphasis on education, ethics, and long-horizon wealth preservation. The format frequently blends expert interviews with actionable templates, frameworks, and live demonstrations to help listeners position insurance as a core wealth tool rather than a sideline. This mix s... more

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Which podcasts are similar to BetterWealth?

These podcasts share a similar audience with BetterWealth:

1. Main Street Business
2. Get Rich Education
3. Wealth Warehouse
4. Banking With Life Podcast
5. Wealthy Way

How many episodes of BetterWealth are there?

BetterWealth launched 8 years ago and published 605 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BetterWealth?

Recent guests on BetterWealth include:

1. Todd Langford
2. Dom Rufran
3. Ed Slott
4. Alden Armstrong
5. Walter Young
6. Bobby Samuelson
7. Karlton Dennis
8. Tom Wall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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