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The Principal Podcast

GHA Marketing
Artificial Intelligence
Leadership Development
Professional Services
Trust
Linkedin
Culture
Sales
Executive Coaching
Private Equity
Government Contracting
Executive Search
Pricing
Growth
Content Marketing
Mergers and Acquisitions
Coaching
Branding
Healthcare
Communication
Kelvin Top-Set

The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consult... more

PublishesDailyEpisodes590Founded3 years ago
Number of ListenersCategories
BusinessEducation

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Artwork for The Principal Podcast

Latest Episodes

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

Key Facts

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Recent Guests

Johnny Themans
Founder and managing director of Good2Great
Good2Great
Episode: How to Build a Firm That Grows Without You With Johnny Themans
Ebony Wilkins
Founder and President of Aalis Management Consulting
Aalis Management Consulting
Episode: How to Build a High-Growth Government Services Firm with Operational Excellence With Ebony Wilkins
David Dezso
Founder of Banyan Risk Group and Savera
Banyan Risk Group; Savera
Episode: How to Build a Trusted Professional Services Firm in a High-Stakes Market With David Dezso
John McKenna
CEO of Peachtree VA and Wolven Legal; founder of The Emerald Group
Peachtree VA; Wolven Legal; The Emerald Group
Episode: How to Scale a Firm Through Smarter Delegation and Hiring With John McKenna
Jeffrey Fidelman
Founder of Fidelman & Company
Fidelman & Company
Episode: How to Scale a Relationship-Driven Professional Services Firm With Jeffrey Fidelman
Todd Stichler
CEO of LendSpark
LendSpark
Episode: How to Build a Financial Services Firm Through Trust and Strategic Financing With Todd Stichler
Adam Hark
Managing member of Wellesley Hills Financial, fintech-focused investment banking and advisory
Wellesley Hills Financial
Episode: How to Build a High-Trust Advisory Firm Through Deep Industry Expertise With Adam T. Hark
Kathleen Steffey
CEO and founder of Naviga Recruiting & Executive Search
Naviga Recruiting & Executive Search
Episode: How to Grow Through Better Hiring With Kathleen Steffey
Nicole Marra
Founder of Fixer Advisory Group
Fixer Advisory Group
Episode: How to Become an Indispensable Advisor to Business Leaders With Nicole Marra

Host

Dennis
Host of The Principal Podcast

Reviews

4.9 out of 5 stars from 39 ratings
  • Straight to the point

    I love a podcast that gets straight to the point. Interviews and content is direct to the message and what listeners want to hear

    Apple Podcasts
    5
    P2 Colin
    United Kingdom3 months ago
  • Packs a lot of punch in 30 minutes!

    I enjoy listening to the episodes as they cover both a wide range of important business problems and practical tips for consultants. I also appreciated being a guest. Guillaume hosts with ease, and his team made the whole process seamless.

    Apple Podcasts
    5
    TheContentAdvantage
    United States6 months ago
  • Insightful and interesting podcast

    I loved being a guest on the Consulting Leaders podcast. Guillaume kept me at ease and asked relevant, insightful questions. Would highly recommend both him and the GHA team.

    Apple Podcasts
    5
    Caroline Johnstone 1
    United Kingdom7 months ago
  • A Must-Listen for Any Consultant Ready to Scale!

    Being featured on the GHA Podcast was an incredible experience. The conversation around building and running a consulting business was engaging, thoughtful, and packed with real talk that consultants at every stage need to hear. The team at GHA knows how to draw out the kind of insights that actually move the needle — not surface-level advice, but the behind-the-scenes realities of running a firm, landing clients, and creating sustainable growth.

    Whether you're just starting out or looking to ta... more

    Apple Podcasts
    5
    Foodie explorer
    United States8 months ago
  • Top consulting pod

    Guillaume is a great interviewer and really gets the best out of each guest. A must listen for consulting leaders

    Apple Podcasts
    5
    djmixy
    United Kingdom8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise deep-dive conversations with real-world takeaways for growing and running firms.
Packs a lot of punch in 30 minutes and delivers practical, actionable tips for consultants.
High-quality guests and polished interviewing style are repeatedly highlighted.
Guillaume asks insightful questions and makes guests feel at ease.

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Talking Points

Recent interactions between the hosts and their guests.

How to Build a Financial Services Firm Through Trust and Strategic Financing With Todd Stichler
Q: How do you win and keep customers in a market saturated with outbound outreach?
They rely on referrals from trusted intermediaries, ongoing education for clients, and a hands-on post-funding support model to stay top of mind and to address ongoing financing needs as businesses grow or face new challenges.
How to Build a Financial Services Firm Through Trust and Strategic Financing With Todd Stichler
Q: How does your business model work beyond the interest rate—where does the revenue come from?
Revenue comes from origination or processing fees, the underwriting costs embedded in loan structures, a spread on the interest charged to clients, and ongoing costs that fund the lender's operations—similar to other financing solutions but with a focus on education and relationship management.
How to Build a Financial Services Firm Through Trust and Strategic Financing With Todd Stichler
Q: What's the story, Todd? What originally pulled you into this space and ultimately led you to start LendSpark?
Todd describes his pivot into business finance, driven by relationships with business owners who needed funding and by a belief that education about capital options is crucial before lending. He started LendSpark to help clients access the right kinds of capital and to treat financing as a tool for growth rather than a sale of debt.
How to Build a High-Growth Government Services Firm with Operational Excellence With Ebony Wilkins
Q: What challenges do you see in the procurement process, and how do you navigate them?
Turnaround in government procurement is long (often 12-18 months), with a mix of sole-source and RFP processes; building relationships with contracting officers and program managers helps secure advocates and stable opportunities.
How to Build a High-Growth Government Services Firm with Operational Excellence With Ebony Wilkins
Q: Who are your ideal clients within the government, and how do you reach them?
The firm targets multiple agencies with a focus on procurement support, PMO, and financial management; growth comes from face-to-face relationship-building, industry days, and strategic referrals, not just marketing.

Audience Metrics

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Frequently Asked Questions About The Principal Podcast

What is The Principal Podcast about and what kind of topics does it cover?

The show concentrates on scaling professional services firms, with frequent focus on growth strategies, client development, and organizational discipline. Episodes compare approaches to M&A integration, operating systems, leadership and culture, and niche specialization, often featuring guests who run or advise professional services firms or tech-enabled service businesses. A notable pattern is the emphasis on practical go-to-market tactics, retention, governance, and sustainable profitability, plus the use of real-world case studies to illustrate how firms can differentiate through deep industry expertise, disciplined sales, and high-quality delivery. The show typically prioritizes experienced practitioners and operators who bring tangible... more

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Which podcasts are similar to The Principal Podcast?

These podcasts share a similar audience with The Principal Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Motley Fool Hidden Gems Investing
3. Acquired

How many episodes of The Principal Podcast are there?

The Principal Podcast launched 3 years ago and published 590 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Principal Podcast?

Recent guests on The Principal Podcast include:

1. Johnny Themans
2. Ebony Wilkins
3. David Dezso
4. John McKenna
5. Jeffrey Fidelman
6. Todd Stichler
7. Adam Hark
8. Kathleen Steffey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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