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The Principal Podcast

GHA Marketing
Artificial Intelligence
Leadership Development
Professional Services
Culture
Sales
Private Equity
Trust
Linkedin
Mergers and Acquisitions
Executive Coaching
Coaching
Leadership
Franchising
Pricing
Growth
Content Marketing
Consulting
Marketing
Retail
SEO

The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consult... more

PublishesDailyEpisodes563Founded3 years ago
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Artwork for The Principal Podcast

Latest Episodes

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: ghapodcast... more

In this episode of The Principal Podcast, Guillaume Jouvencel sits down with Steven Tibbetts, Senior Managing Director at Accenture, with 30 years of experience in professional services. Steven shares how he built a long career in consulting, why he ... more

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Recent Guests

Torgeir Vierdal
CEO at Nourish Global, accidential co-founder described by a co-founder as a founder who joined early in the process
Nourish Global
Episode: How to Build a Professional Services Firm That Clients Keep Coming Back To With Torgeir Vierdal
Winn Hardin
Founder of TECH B2B Marketing (formerly Hardin Business Communications)
TECH B2B Marketing
Episode: How to Build Authority and Win B2B Clients Through Industry Content With Winn Hardin
Jeremy Kushner
CEO/Founder of BACS Consulting Group
BACS Consulting Group
Episode: How to Build a Professional Services Firm That Clients Never Want to Leave With Jeremy Kushner
Katie Zimmerman
Founder of Full Advantage, former executive with extensive experience in scaling companies
Full Advantage
Episode: How to Turn Financial Discipline Into Sustainable Firm Growth With Katie Ann Zimmerman
Mark Savinson
Founder and CEO of Strategy to Revenue
Strategy to Revenue
Episode: How to Build a Consulting Firm That Creates Lasting Client Change With Mark Savinson
Michelle Tinsley
CEO of Sciata, private equity-backed boutique consultancy
Sciata
Episode: How to Grow a Consulting Firm Through AI With Michelle Tinsley
Jeff Davis
CEO of Coalmarch
Coalmarch
Episode: How to Build a Growth Firm Clients Keep Coming Back To With Jeff Davis
Steve Shoultz
Priority Risk Management
Episode: How to Build a Professional Services Firm That Clients Trust for Decades With Steve Shoultz
David Berk
Partner at Beacon, executive search firm
Beacon Talents
Episode: How to Build a Professional Services Firm Clients Trust With Critical Decisions With David Berk

Host

Dennis
Host of The Principal Podcast

Reviews

4.9 out of 5 stars from 38 ratings
  • Straight to the point

    I love a podcast that gets straight to the point. Interviews and content is direct to the message and what listeners want to hear

    Apple Podcasts
    5
    P2 Colin
    United Kingdom2 months ago
  • Packs a lot of punch in 30 minutes!

    I enjoy listening to the episodes as they cover both a wide range of important business problems and practical tips for consultants. I also appreciated being a guest. Guillaume hosts with ease, and his team made the whole process seamless.

    Apple Podcasts
    5
    TheContentAdvantage
    United States5 months ago
  • Insightful and interesting podcast

    I loved being a guest on the Consulting Leaders podcast. Guillaume kept me at ease and asked relevant, insightful questions. Would highly recommend both him and the GHA team.

    Apple Podcasts
    5
    Caroline Johnstone 1
    United Kingdom6 months ago
  • A Must-Listen for Any Consultant Ready to Scale!

    Being featured on the GHA Podcast was an incredible experience. The conversation around building and running a consulting business was engaging, thoughtful, and packed with real talk that consultants at every stage need to hear. The team at GHA knows how to draw out the kind of insights that actually move the needle — not surface-level advice, but the behind-the-scenes realities of running a firm, landing clients, and creating sustainable growth.

    Whether you're just starting out or looking to ta... more

    Apple Podcasts
    5
    Foodie explorer
    United States7 months ago
  • Top consulting pod

    Guillaume is a great interviewer and really gets the best out of each guest. A must listen for consulting leaders

    Apple Podcasts
    5
    djmixy
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise deep-dive conversations with real-world takeaways for growing and running firms.
Packs a lot of punch in 30 minutes and delivers practical, actionable tips for consultants.
High-quality guests and polished interviewing style are repeatedly highlighted.
Guillaume asks insightful questions and makes guests feel at ease.

Talking Points

Recent interactions between the hosts and their guests.

How to Scale a Services Firm Through Better Systems With Monica Colgan
Q: What is your number one challenge right now?
Scope and price cleanup work for new clients when the needs aren't fully defined upfront, as some projects reveal additional work after hours are invested, making it hard to set expectations and bill appropriately.
How to Build a Professional Services Firm That Clients Trust for Decades With Steve Shoultz
Q: Steve, tell us the story. What got you into Priority Risk Management since 2005?
He explains his long journey from independent producer to starting his agency, driven by a realization that he could run an agency and focus on education, risk management, and service rather than just selling insurance.
How to Build a Growth Firm Clients Keep Coming Back To With Jeff Davis
Q: What's changing with AI and marketing in your view?
AI accelerates capabilities, but it cannot replace relationships; the best results come from human-led strategy combined with AI-enabled tools.
How to Build a Growth Firm Clients Keep Coming Back To With Jeff Davis
Q: How do you measure ROI and attribution for marketing campaigns?
We tie marketing activity to actual closed deals through integrations with Pestpac and RealGreen, showing how much revenue was generated from each campaign and the ROI.
How to Build a Growth Firm Clients Keep Coming Back To With Jeff Davis
Q: Who is the target ICP for Coalmarch and how do you prospect new clients?
We work with mid-market pest and lawn care companies typically around $1-3 million in revenue, with about 10-30 employees, who are ready to invest in growth and marketing to scale geographically.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The Principal Podcast

What is The Principal Podcast about and what kind of topics does it cover?

The show concentrates on scaling professional services firms, with frequent focus on growth strategies, client development, and organizational discipline. Episodes compare approaches to M&A integration, operating systems, leadership and culture, and niche specialization, often featuring guests who run or advise professional services firms or tech-enabled service businesses. A notable pattern is the emphasis on practical go-to-market tactics, retention, governance, and sustainable profitability, plus the use of real-world case studies to illustrate how firms can differentiate through deep industry expertise, disciplined sales, and high-quality delivery. The show typically prioritizes experienced practitioners and operators who bring tangible... more

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Which podcasts are similar to The Principal Podcast?

These podcasts share a similar audience with The Principal Podcast:

1. The Rest Is Politics

How many episodes of The Principal Podcast are there?

The Principal Podcast launched 3 years ago and published 563 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Principal Podcast?

Recent guests on The Principal Podcast include:

1. Torgeir Vierdal
2. Winn Hardin
3. Jeremy Kushner
4. Katie Zimmerman
5. Mark Savinson
6. Michelle Tinsley
7. Jeff Davis
8. Steve Shoultz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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