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Artwork for World Class Real Estate

World Class Real Estate

Mark Worrall and Ian Macbeth
Estate Agency
Iceberg Digital
Artificial Intelligence
Rightmove
United Kingdom
Avocado
Culture
Real Estate Industry
Real Estate
Negotiation
Social Media Marketing
London
World Class Real Estate
Tiktok
Avocado Property
Contracts In Real Estate
Valuations
Chris Hunt
Branding
IAD

Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real es... more

PublishesWeeklyEpisodes366Founded7 years ago
Number of ListenersCategory
Business

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Artwork for World Class Real Estate

Latest Episodes

🎙️ In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are joined by Toby Martin following his extraordinary 24-hour live broadcast featuring 57 guests from across estate agency, marketing, psychology, leadership and... more

🏡 In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are back with a timely conversation for estate agents heading into the business end of the year.

With September and October often being two of the most important... more

🏡 In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are back with a timely conversation about how estate agents should be thinking as they move into the final stretch of the year.

With September and October often ... more

🏡 In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are joined by Richard Taylor from Richard James Estate Agents for a proper owner-operator conversation about what really makes estate agency work.

Richard has sp... more

Key Facts

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Recent Guests

Richard Taylor
Owner-operator, Richard James Estate Agents
Richard James Estate Agents
Episode: Richard Taylor on The Basics That Still Win in Estate Agency
Mat Wilson
Marketing expert, founder of Immortal Media
Immortal Media
Episode: Estate Agency Marketing in 2026: Video, Paid Ads & Winning Attention with Mat Wilson
Ricky Veale
Owner of Avocado Stevenage, self-employed estate agent
Avocado Stevenage
Episode: Ricky Veale on Building an Estate Agency Business Through Graft, Care & Consistency
Adam Mackay
Broker/coach, Moving and EXP affiliate
EXP
Episode: Adam Mackay on the Future of Estate Agency: AI, Brokerages & Better Client Service
Ian Macbeth
Partner at Avocado Property (co‑founder)
Avocado Property
Episode: Under The Hood of The Avocado IAD Deal with Mike and Ian
Mike Robson
Partner at Avocado Property (co‑founder)
Avocado Property
Episode: Under The Hood of The Avocado IAD Deal with Mike and Ian
Ryan Bloomfield
Agent at Avocado Property
Avocado Property
Episode: #351 Ryan & Sanjay: Two Agents. One Big Advantage.
Bryan Mansell
From Gazeal, guest on the episode
Gazeal
Episode: #349 The Psychology Behind Property Chains
Alex Pelosi-Buchanan
Self-employed real estate agent, Beacons brand (EXP)
Beacons / EXP
Episode: #348 Content. Consistency. Premium Fees - Alex Pelosi-Buchanan

Hosts

Mark Worrall
Host of World Class Real Estate; focus on strategy, leadership, and growth in real estate.
Ian Macbeth
Co-host with subject-matter expertise on real estate strategy and partnerships; leads discussions on growth and collaborations.

Reviews

5.0 out of 5 stars from 52 ratings
  • World Class Podcast

    They don’t claim to be world class but Sam

    Apple Podcasts
    5
    JKBedford
    United Kingdom5 years ago
  • Motivate masterclass

    Loves these two guys and their guest slots. Lots of knowledge and talk a lot sense and have real passion. Not sure why there aren’t more podcast so far this year.

    Apple Podcasts
    5
    Pochard Dan
    United Kingdom6 years ago
  • Thoughtful

    Great pod, love the summary the guys do at the end of each show. If you’re serious about estate agency this is one for your weekly list.

    Apple Podcasts
    5
    Jerry Blogger
    United Kingdom7 years ago
  • Awesome

    A cracking listen with some great value! Great work guys!

    Apple Podcasts
    5
    ncheshire24
    United Kingdom7 years ago
  • Concise with great content

    I love listening to podcasts whilst cooking and cleaning! The few I have listened to have been just the right length but with great content. I love the style of delivery and banter between these two young agents

    Apple Podcasts
    5
    Maeve2224
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and useful frameworks drive repeat listening.
Hosts balance expert guests with actionable strategies and clear analysis.
Listeners appreciate the practical tips and consistent format.
Great insights into building an estate agency with practical takeaways.

Talking Points

Recent interactions between the hosts and their guests.

Estate Agency Marketing in 2026: Video, Paid Ads & Winning Attention with Mat Wilson
Q: What role does video play in modern estate marketing, and how can a newcomer use video to stand out quickly?
Video should be the core of your strategy; use strong hooks and storytelling, show the property first to reduce barriers, and progress from educational or entertaining content to more direct lead-generation videos. Even a simple, authentic, teachable video can outperform static ads and dramatically reduce cost-per-lead.
Estate Agency Marketing in 2026: Video, Paid Ads & Winning Attention with Mat Wilson
Q: What would you say is the sweet spot for marketing spend in a growing agency, and how should a two-person estate agency allocate 2,000 a month for leadGen?
Split the budget across early awareness and lead generation, with around 50% allocated to awareness using low-risk video to build trust and reach, and the rest to direct lead-gen efforts such as targeted ads and landing pages. Start with a small test on Meta to learn, then scale what works, and keep a portion for retargeting and property-focused content.
#312 Reimagining Property Search: Could This Be the UK's Next Big Portal?
Q: Can I ask, Steve, what has the feedback been like from early customers?
Feedback has been very positive about the seamless and fun experience, with buyers wanting more stock; early ads and national campaigns are still expanding stock to meet demand.
#326 Estate Agent to Business Owner: Ben Roberts on Values, EOS & World-Class Service
Q: What does one of World Class Real Estate look like to you, Ben?
Ben describes a business built on people and core values, with strong leadership, a proactive, process-driven approach, and a leadership style that empowers the team to move from an agency mindset to a true business, using EOS to align vision, accountability, and data-driven decisions.
#325 Headhunting for High Performers: Winning the Recruitment Game in 2026
Q: How important is title or position to recruits when considering a move?
Titles matter, but mature, independent businesses may value experience and fit over a title change; compensation and career progression are balanced with culture and flexibility to retain top talent.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About World Class Real Estate

What is World Class Real Estate about and what kind of topics does it cover?

The show combines two longtime real estate professionals with a rotating guest roster to unpack practical, battle-tested strategies for building world‑class real estate businesses. Episodes frequently cover lead generation, branding, pricing strategy, team design, and the role of technology (including AI and marketing platforms) in driving growth. Listeners can expect candid discussions, actionable frameworks, and real-world case studies drawn from markets in the UK, Australia, and beyond, with hands-on examples for agents, teams, and brokerage models. A recurring strength is translating complex concepts into repeatable systems, templates, and playbooks that agents can apply immediately. A notable edge is the emphasis on culture, mentorship... more

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How many listeners does World Class Real Estate get?

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How many subscribers and views does World Class Real Estate have?

To see how many followers or subscribers World Class Real Estate has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to World Class Real Estate?

These podcasts share a similar audience with World Class Real Estate:

1. Opening The Gates To More Listings
2. The Complete Agent - The Podcast For Premium Real Estate Agents
3. Estate Agent Showdown
4. The Estate Agent Consultancy Podcast
5. EAM: Estate Agency Mastery with Chris Buckler

How many episodes of World Class Real Estate are there?

World Class Real Estate launched 7 years ago and published 366 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact World Class Real Estate?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on World Class Real Estate?

Recent guests on World Class Real Estate include:

1. Richard Taylor
2. Mat Wilson
3. Ricky Veale
4. Adam Mackay
5. Ian Macbeth
6. Mike Robson
7. Ryan Bloomfield
8. Bryan Mansell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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