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Artwork for The SportBusiness Podcast

The SportBusiness Podcast

SportBusiness
Netflix
Premier League
UEFA
DAZN
Mediapro
Youtube
FIFA
Bundesliga
Media Rights
NHL
Formula 1
World Cup
Women's World Cup
Visit Rwanda
LIV Golf
IOC
Kirsty Coventry
Rogers Communications
Champions League
AI In Sports Sponsorship

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.

Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn c... more

PublishesWeeklyEpisodes82Foundeda year ago
Number of ListenersCategories
BusinessSports

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Artwork for The SportBusiness Podcast

Latest Episodes

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words.

Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team... more

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ busine... more

YouTube

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games... more

YouTube

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.

THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$2... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Recent Guests

Matthew Williams
Matt Williams, analyst at SportBusiness Sponsorship
SportBusiness Sponsorship
Episode: Palace sponsorship crystallises Temporal’s B2B strategy
Jake Holmes
Gameday reporter at SportBusiness
SportBusiness
Episode: Park Strife: Wimbledon's growing pains
Paul Caine
President of On Location (hospitality program at the FIFA World Cup)
On Location
Episode: Park Strife: Wimbledon's growing pains
Catherine Davies
America's Bureau Chief
SportBusiness
Episode: Ekstra Ekstra hear all about it
Sunil Patel
CEO of Whisper
Whisper
Episode: On the Seine at SportGen Summit in Paris
Raquel Brown
Chief Commercial Officer at Need One Volleyball (Love)
Love
Episode: On the Seine at SportGen Summit in Paris
Charlie Dewhurst
Chief Commercial Officer at SaleGP
SaleGP
Episode: On the Seine at SportGen Summit in Paris
Amelie Udea-Castera
President, CNOSF (French National Olympic Committee)
CNOSF
Episode: On the Seine at SportGen Summit in Paris
David Coulthard
Former Formula One driver and Whisper co-founder
Whisper
Episode: On the Seine at SportGen Summit in Paris

Hosts

John Rest
Chief Correspondent; Host of The SportBusiness Podcast
Martin Ross
Editor-in-Chief; Host with frequent appearances across SportBusiness outlets

Reviews

5.0 out of 5 stars from 13 ratings
  • Data & insights on the money behind global sport

    There are a lot of business of sport shows out there, usually laced with opinion & short on facts, this show is calmer, with lots of data presented by people in the know.

    Apple Podcasts
    5
    my.umwelt
    United Kingdoma year ago
  • Sizing

    I want more. The hostess was sharp, eloquent, and yet playful. The panel clearly had great knowledge and insight. I am not an industry insider so I have 2 requests: give me a 1-2 sentence description of each of the speakers background and position as part of their weekly introduction and secondly, use the full wording first time you use an acronym, again, as a weekly sizing. Otherwise, it’s like going to a Catholic Church service as a newbie and not feeling like I’ve got the vibe completely. Tha... more

    Apple Podcasts
    5
    andrewjames55
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value accessible introductions and concise, data-driven context for acronyms and jargon.
High-quality guests and strong reporting consistently praised by listeners.
Data & insights are backed by industry practitioners, not just opinion.
Panel discussions are knowledgeable and calm, not overly niche.

Talking Points

Recent interactions between the hosts and their guests.

Gianni sees stars and Ryder Cup earns Stripes
Q: What are the potential risks or considerations around private equity investment in FIFA properties?
While investment can accelerate growth and expansion of events like the Club World Cup and new formats, there are concerns about valuation origins, who actually controls the assets, potential impact on player welfare, and whether such deals could distort competitive balance or governance credibility.
Gianni sees stars and Ryder Cup earns Stripes
Q: Can you walk us through Stripe's recent sponsorship signals and why sport sponsorship now?
Stripe has moved from a backend payments specialist to actively promoting its brand through high-profile sports partnerships, signaling a shift to tell a story about its product capabilities and to reach business audiences through marquee events like golf, F1, and possibly the Ryder Cup. The strategy appears to hinge on case studies and badge-ability of IP to make complex tech products more accessible to buyers.
Park Strife: Wimbledon's growing pains
Q: Jake, welcome to the podcast. Tell us a little bit about the launch of Gameday and what it entails.
Gameday will focus on mixed-revenue streams, examining hospitality, attendance and other on-site revenue sources to complement traditional media and sponsorship analyses, and will compare practices across different sports and markets.
Inside the Deal: Novuna sponsorship deal ushers in a new era for UK athletics
Q: How does the deal work, what are the nuts and bolts, and what are the key values and inventories involved?
The deal runs from 2025 to 2029 with a rights fee in the region of 2–2.5 million pounds per year. Novuna gains title sponsorship of the Novuna London Athletics Meet (a Diamond League event), title sponsorship of the UK Athletics Championships (including indoor), and the ability to badge the vest at international events when World Athletics permits. Rocket Sports handles sales for Athletic Ventures and helped secure the deal, aiming to align elite competition with grassroots participation to benefit both ends of the sport.
The SportBusiness Podcast Q&A: Whither Fifa? Is the pay-TV sports model broken? Captive Canada, Hundred fees and more.
Q: What is the outlook for the ECB's 100 format and investor expectations in cricket, and what concessions are on the table?
Investors are seeking greater control, including unbundling media rights from the ECB, more voting rights for teams, and assurances around the tournament's run before a seven-year term, with expectations that announcements will be imminent.

Audience Metrics

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Frequently Asked Questions About The SportBusiness Podcast

What is The SportBusiness Podcast about and what kind of topics does it cover?

The show covers the global sports business with a newsroom-level focus on media rights, sponsorship, event hosting, and the evolving technology that shapes how fans engage. Episodes frequently dissect rights auctions, platform strategies, and sponsorship models, then pivot to practical business implications for brands, federations, and broadcasters. A recurring strength is data- and analysis-driven conversations featuring industry insiders, journalists, and executives, often exploring how private investment, technology, and regional markets reshape opportunities for sponsors and rights holders. The format tends to blend rigorous analysis with on-the-ground reporting and case studies from major properties, making it valuable for listeners ma... more

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How many listeners does The SportBusiness Podcast get?

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To see how many followers or subscribers The SportBusiness Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The SportBusiness Podcast?

These podcasts share a similar audience with The SportBusiness Podcast:

1. Unofficial Partner Podcast
2. Business of Sport
3. Leaders Worth Knowing Podcast
4. StreamTime Sports
5. SportsPro Podcast

How many episodes of The SportBusiness Podcast are there?

The SportBusiness Podcast launched a year ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The SportBusiness Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The SportBusiness Podcast?

Rephonic pulls ratings and reviews for The SportBusiness Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The SportBusiness Podcast?

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What guests have appeared on The SportBusiness Podcast?

Recent guests on The SportBusiness Podcast include:

1. Matthew Williams
2. Jake Holmes
3. Paul Caine
4. Catherine Davies
5. Sunil Patel
6. Raquel Brown
7. Charlie Dewhurst
8. Amelie Udea-Castera

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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