
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn c... more
| Publishes | Weekly | Episodes | 82 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSports | |||

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words.
Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team... more
This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ busine... more
This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games... more
This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.
THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$2... more
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There are a lot of business of sport shows out there, usually laced with opinion & short on facts, this show is calmer, with lots of data presented by people in the know.
I want more. The hostess was sharp, eloquent, and yet playful. The panel clearly had great knowledge and insight. I am not an industry insider so I have 2 requests: give me a 1-2 sentence description of each of the speakers background and position as part of their weekly introduction and secondly, use the full wording first time you use an acronym, again, as a weekly sizing. Otherwise, it’s like going to a Catholic Church service as a newbie and not feeling like I’ve got the vibe completely. Tha... more
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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The show covers the global sports business with a newsroom-level focus on media rights, sponsorship, event hosting, and the evolving technology that shapes how fans engage. Episodes frequently dissect rights auctions, platform strategies, and sponsorship models, then pivot to practical business implications for brands, federations, and broadcasters. A recurring strength is data- and analysis-driven conversations featuring industry insiders, journalists, and executives, often exploring how private investment, technology, and regional markets reshape opportunities for sponsors and rights holders. The format tends to blend rigorous analysis with on-the-ground reporting and case studies from major properties, making it valuable for listeners ma... more
Rephonic provides a wide range of podcast stats for The SportBusiness Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The SportBusiness Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for The SportBusiness Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with The SportBusiness Podcast:
1. Unofficial Partner Podcast
2. Business of Sport
3. Leaders Worth Knowing Podcast
4. StreamTime Sports
5. SportsPro Podcast
The SportBusiness Podcast launched a year ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for The SportBusiness Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of The SportBusiness Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on The SportBusiness Podcast include:
1. Matthew Williams
2. Jake Holmes
3. Paul Caine
4. Catherine Davies
5. Sunil Patel
6. Raquel Brown
7. Charlie Dewhurst
8. Amelie Udea-Castera
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.