
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
| Publishes | Twice monthly | Episodes | 554 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Sports | |||

Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is leading the ECB’s efforts to ensure the event ... more
The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands?
At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on st... more
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington Spirit, the opportunity was too good to ... more
In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German soccer's DFL.
Shortly after signing a contract extension until 2029, ... more
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Thoroughly enjoyable
My weekly fix for all things sports business. Love the insights & the humourous manner they are delivered. Keep it up SP team 🤝
Probably the best sports business podcats, however a big effort has to be done regarding the quality of production and sound.
As someone who works in pro sports, I have to say this is good stuff!
Very good, can't wait for the next one.
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A sharp focus on the business side of sports, with episodes that explore sponsorship, media rights, platform strategies, and the evolving role of technology in fan engagement. Guests range from league and team leaders to brand executives and tech providers, offering practical insights on partnerships, monetization, and audience growth across global sports properties. Notable is the mix of traditional sports governance discussions with forward-looking digital strategies, AI, and data-driven activation, making it valuable for marketers, sponsors, and rights holders seeking actionable intelligence and partnership ideas.
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SportsPro Podcast launched 13 years ago and published 554 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on SportsPro Podcast include:
1. Beth Barrett-Wild
2. Mikhail Soria
3. Emily Jacobs
4. Deborah Warsbrot
5. Anna-Maria Ferzi
6. Kim Stone
7. Steffen Merkel
8. Jonny Keogh
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