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SportsPro Podcast

SportsPro
Euro 2024
Football
Gender Equality
Women's Basketball
The Hundred
Professional Women's Hockey League
Diversity and Inclusion In Sports
Jude Bellingham
Marketability
Sports Sponsorship
Kylian Mbappe
Roc Nation
Women In Sports
Women's Sports
Cristiano Ronaldo
Brand Partnerships
WNBA
Edmonton Grads
IPL
County Cricket

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

PublishesTwice monthlyEpisodes554Founded13 years ago
Number of ListenersCategory
Sports

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Artwork for SportsPro Podcast

Latest Episodes

In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German soccer's DFL.

Shortly after signing a contract extension until 2029, ... more

With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highlights, creator watchalongs and, increasingly, live sport.

In this episode, we revisit an interview f... more

YouTube

Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's Steve McCaskill brings together experts from Sportradar, the DP World Tour and Meta to explore how sports ... more

10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president of soccer's governing body with a remit of restoring faith in the organisation.

To mark the anniversary of In... more

YouTube

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Recent Guests

Steffen Merkel
Co-CEO, DFL
DFL (Deutsche Fußball Liga)
Episode: Bundesliga CEO Steffen Merkel on German football's €6bn business
Jonny Keogh
Head of UK Sports at YouTube
YouTube
Episode: Why sports are doubling down on YouTube
Adam Azor
EVP Global Marketing
Sportradar
Episode: Beyond the Buzzwords: What’s actually working in sports tech?
Michael Cole
CTO for the European Tour Group (DP World Tour)
DP World Tour
Episode: Beyond the Buzzwords: What’s actually working in sports tech?
Will Pithers
Sports Partnerships team at Meta
Meta
Episode: Beyond the Buzzwords: What’s actually working in sports tech?
Tom Harrison
Chief Executive of Six Nations Rugby
Six Nations Rugby
Episode: Six Nations CEO Tom Harrison on risk, relevance and rugby's future
Matt Porter
Chief Executive of the Professional Darts Corporation (PDC)
Professional Darts Corporation (PDC)
Episode: “We could sell it out twice”: How the World Darts Championship became a global phenomenon
Al Guido
President of the San Francisco 49ers and chairman and chief executive of Elevate
San Francisco 49ers, Elevate
Episode: Will stadium naming rights ever catch on in Europe?
Alejandro Marino-Madrid
Head of Artificial Intelligence at the International Olympic Committee
International Olympic Committee
Episode: Who's winning the AI race in sport?

Hosts

Sam Carp
Head of editorial at SportsPro, involved in producing insightful content and discussions on various sports industry topics.
Steve McCaskill
Editor at SportsPro with a focus on technology and sports, contributing to discussions on innovations and industry trends.

Reviews

4.7 out of 5 stars from 61 ratings
  • Top insight

    Thoroughly enjoyable

    Apple Podcasts
    5
    Bill_OG_78
    United Kingdoma year ago
  • My weekly fix

    My weekly fix for all things sports business. Love the insights & the humourous manner they are delivered. Keep it up SP team 🤝

    Apple Podcasts
    5
    Son_Of_Moyo
    South Africa2 years ago
  • Very good content but poor sound quality

    Probably the best sports business podcats, however a big effort has to be done regarding the quality of production and sound.

    Apple Podcasts
    4
    Mahmoudbou
    United Kingdom3 years ago
  • Good job!

    As someone who works in pro sports, I have to say this is good stuff!

    Apple Podcasts
    5
    123CoooolYes
    United States6 years ago
  • Anthony Jones

    Very good, can't wait for the next one.

    Apple Podcasts
    5
    michael barber
    United Kingdom13 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is recognized for its blend of humor and informative discussions, making it both entertaining and educational.
Some listeners have noted concerns regarding sound quality, indicating an area for improvement in production values.
Listeners appreciate the engaging insights and commentary on sports business trends.

Talking Points

Recent interactions between the hosts and their guests.

Bundesliga CEO Steffen Merkel on German football's €6bn business
Q: How does the DFL view innovation and the role of AI in its business?
He describes AI as an opportunity across multiple areas, with guardrails in place via a code of conduct; authenticity and clear disclosures are prioritized to ensure Bundesliga content remains real and trusted.
Bundesliga CEO Steffen Merkel on German football's €6bn business
Q: What have been your reflections on those two years and looking forward to the new period?
Merkel says the first two years were intense but positive, with progress on reorganizing the DFL and extending the term to 2029 due to solid performance and future readiness; he emphasizes stronger growth potential and a well-positioned Bundesliga for the future.
Why sports are doubling down on YouTube
Q: How has YouTube's sports strategy evolved in recent times?
The platform has shifted from a primary highlights destination to a multi-format ecosystem that serves different fan segments, with growth in VOD, shorts, live, and a strong emphasis on data-driven partnerships and creator-led content.
Six Nations CEO Tom Harrison on risk, relevance and rugby's future
Q: Can you share much about what the revenue model looks like?
It's a joint venture with Southern Hemisphere unions, involving multiple revenue streams including match day, media rights, and commercial rights.
Six Nations CEO Tom Harrison on risk, relevance and rugby's future
Q: How do you find that kind of transition into the world of rugby?
It's been an amazing three years with many similarities to cricket, but with different pressures in managing teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About SportsPro Podcast

What is SportsPro Podcast about and what kind of topics does it cover?

Content focuses on a variety of pressing topics within the global sports industry, including the significance of events such as the NFL and Olympics, along with discussions on sports marketing, AI integration, and governance challenges. The insights are often provided by a mix of industry insiders, from executives to marketing experts, highlighting their experiences and opinions on contemporary issues. Unique episodes, like festive quizzes, combine humor with analysis, creating a blend that caters to both serious industry discussions and light-hearted engagement, appealing to a broad audience. This variety is likely to resonate with listeners interested in current sports business trends and insider perspectives.

Where can I find podcast stats for SportsPro Podcast?

Rephonic provides a wide range of podcast stats for SportsPro Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SportsPro Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does SportsPro Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for SportsPro Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for SportsPro Podcast?

Rephonic provides comprehensive predictive audience data for SportsPro Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does SportsPro Podcast have?

To see how many followers or subscribers SportsPro Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to SportsPro Podcast?

These podcasts share a similar audience with SportsPro Podcast:

1. StreamTime Sports
2. Unofficial Partner Podcast
3. Leaders Worth Knowing Podcast
4. Business of Sport
5. The Price of Football

How many episodes of SportsPro Podcast are there?

SportsPro Podcast launched 13 years ago and published 554 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SportsPro Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SportsPro Podcast?

Rephonic pulls ratings and reviews for SportsPro Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for SportsPro Podcast?

Rephonic provides full transcripts for episodes of SportsPro Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on SportsPro Podcast?

Recent guests on SportsPro Podcast include:

1. Steffen Merkel
2. Jonny Keogh
3. Adam Azor
4. Michael Cole
5. Will Pithers
6. Tom Harrison
7. Matt Porter
8. Al Guido

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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