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Artwork for SportsPro Podcast

SportsPro Podcast

SportsPro
Premier League
NFL
Euro 2024
Formula One
Women In Sports
Football
Sustainability
Olympics
NBA
Paris 2024
Paris 2024 Olympics
Gender Equality
Women's Sports
Saudi Arabia
Donald Trump
Manchester City
FIFA
Data Analytics
Fan Engagement
Women's Super League

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

PublishesWeeklyEpisodes554Founded13 years ago
Number of ListenersCategory
Sports

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Artwork for SportsPro Podcast

Latest Episodes

In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill is joined by Bex Smith, founder and CEO of Crux Football, and Michael Broughton, co-founder and partner at Spor... more

For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change?

In this episode, SportsPro CEO Nick Meacham sits down with Mark Locke, CEO of G... more

Sport’s best content doesn’t happen by accident.

Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle commercially, there's a person, a team, and a strategy. But rarely does that person, team ... more

YouTube

F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to an always-on content operation, and from a linear US broadcast deal with ESPN to a streaming partnership with ... more

YouTube

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Recent Guests

Mark Locke
CEO of Genius Sports
Genius Sports
Episode: The New Economics of Fandom with Genius Sports CEO Mark Locke
Melissa Lawton
Chief Content Officer at SailGP
SailGP
Episode: How great short-form content is transforming the sports business
Gabby Vidal Castillo
Director of Sports Partnerships and Strategic Accounts for EMEA at Greenfly
Greenfly
Episode: How great short-form content is transforming the sports business
Liam Parker
Chief Communications and Corporate Relations Officer for Formula One
Formula One / Liberty Media
Episode: "Sport first": F1's Liam Parker on growth, partners and the limits of entertainment
Alexander Bodo
Chief Executive of Paceteq
Paceteq
Episode: What soccer can learn from motorsport as it embraces the AI future
Ed Smith
Leading thinker on sports, leadership, and decision making; former England cricketer; president of the MCC; director of the Institute of Sports Humanities
Institute of Sports Humanities; MCC
Episode: What a career in English cricket taught Ed Smith about sports leadership
Katie Sadleir
Chief Executive of Commonwealth Sport
Commonwealth Sport
Episode: Katie Sadleir on Glasgow 2026: The reset that could save the Commonwealth Games
Bex Smith
CEO of Crux Football, former international footballer
Crux Football
Episode: Bex Smith on the Crux of women's football's ownership problem
Simon Massie-Taylor
Chief executive of Prem Rugby
Prem Rugby
Episode: State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game

Hosts

Steve McCaskill
Host of the SportsPro Podcast; sports business editor who contributes to discussions
Sam Carr
Host of the SportsPro Podcast

Reviews

4.7 out of 5 stars from 61 ratings
  • Top insight

    Thoroughly enjoyable

    Apple Podcasts
    5
    Bill_OG_78
    United Kingdom2 years ago
  • My weekly fix

    My weekly fix for all things sports business. Love the insights & the humourous manner they are delivered. Keep it up SP team 🤝

    Apple Podcasts
    5
    Son_Of_Moyo
    South Africa2 years ago
  • Very good content but poor sound quality

    Probably the best sports business podcats, however a big effort has to be done regarding the quality of production and sound.

    Apple Podcasts
    4
    Mahmoudbou
    United Kingdom3 years ago
  • Good job!

    As someone who works in pro sports, I have to say this is good stuff!

    Apple Podcasts
    5
    123CoooolYes
    United States6 years ago
  • Anthony Jones

    Very good, can't wait for the next one.

    Apple Podcasts
    5
    michael barber
    United Kingdom13 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very good content but poor sound quality: probably the best sports business podcats, however a big effort to be done regarding production and sound.
Good job!: as someone who works in pro sports, this is good stuff!
Top insight: Thoroughly enjoyable
Anthony Jones: Very good, can't wait for the next one.
My weekly fix for all things sports business. Love the insights & the humourous manner they are delivered. Keep it up SP team 🤝

Top Sports Podcasts

Talking Points

Recent interactions between the hosts and their guests.

What a career in English cricket taught Ed Smith about sports leadership
Q: How does Ed view the role of data versus human judgment in selecting players?
He argues that judgment is central, data informs but does not replace human insight; a hybrid approach using data, scouting, coaching, and team dynamics yields the best decisions.
What a career in English cricket taught Ed Smith about sports leadership
Q: What are the three years Ed spent as England selector like in terms of leadership and decision making?
Ed describes the role as enormous fun but also demanding, emphasizing forming teams that could overperform across formats, balancing pragmatism with risk-taking, and maintaining independence of perspective within the decision-making group.
Bex Smith on the Crux of women's football's ownership problem
Q: What motivated you to launch Crux Football and pursue a multi-club ownership model for women's football?
The aim was to fix the structural underinvestment in European women's clubs by creating independent, dedicated football entities with strong operational leadership and a player-centric model that can scale with data and technology.
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Q: How is success measured for this global sponsorship, and what metrics will indicate long-term impact beyond the tournament?
Success is multidimensional, including brand love, market share in key cities, client engagement, community impact through programs like Soccer in Schools, social engagement quality, and ongoing learning to refine the approach post-event.
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Q: What makes Bank of America's activation different in a crowded sponsorship landscape, and how do you avoid diluting the brand?
The key is to stay true to the brand's purpose, avoid tactical spur-of-the-m moment activations, and focus on rights-holder leverage to amplify the bank's core value—access and community involvement—rather than trying to be everywhere.

Audience Metrics

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Frequently Asked Questions About SportsPro Podcast

What is SportsPro Podcast about and what kind of topics does it cover?

The program concentrates on the evolving business of global sport, with recurring emphasis on how content creation, technology, and sponsorship intersect to drive audience engagement and monetization. Episodes frequently explore in-house content operations, data and AI applications, platform strategies, and high-profile partnerships across leagues, teams, and brands. Notable threads include the shift from traditional broadcast to multi-format distribution, the importance of authentic creator-driven storytelling, and the balance between sport without compromising racing or performance. The show tends to feature senior executives and operators from sport, tech, and finance, offering practical insights for sponsors, rights holders, and markete... more

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How many listeners does SportsPro Podcast get?

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What are the audience demographics for SportsPro Podcast?

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How many subscribers and views does SportsPro Podcast have?

To see how many followers or subscribers SportsPro Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to SportsPro Podcast?

These podcasts share a similar audience with SportsPro Podcast:

1. StreamTime Sports
2. Business of Sport
3. Unofficial Partner Podcast
4. The Price of Football
5. Leaders Worth Knowing Podcast

How many episodes of SportsPro Podcast are there?

SportsPro Podcast launched 13 years ago and published 554 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SportsPro Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SportsPro Podcast?

Rephonic pulls ratings and reviews for SportsPro Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on SportsPro Podcast?

Recent guests on SportsPro Podcast include:

1. Mark Locke
2. Melissa Lawton
3. Gabby Vidal Castillo
4. Liam Parker
5. Alexander Bodo
6. Ed Smith
7. Katie Sadleir
8. Bex Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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