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SportsPro Podcast

SportsPro
Premier League
Euro 2024
Women In Sports
Sustainability
Olympics
NFL
NBA
Paris 2024
Football
Paris 2024 Olympics
Formula One
Gender Equality
Women's Sports
Saudi Arabia
Donald Trump
Manchester City
FIFA
Fan Engagement
Women's Super League
Champions League

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

PublishesTwice monthlyEpisodes554Founded13 years ago
Number of ListenersCategory
Sports

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Artwork for SportsPro Podcast

Latest Episodes

Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is leading the ECB’s efforts to ensure the event ... more

The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands?

At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on st... more

Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington Spirit, the opportunity was too good to ... more

In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German soccer's DFL.

Shortly after signing a contract extension until 2029, ... more

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Recent Guests

Beth Barrett-Wild
Tournament director for the ICC Women's T20 World Cup (England)
ECB
Episode: Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild
Mikhail Soria
Director of Press Relations at LVMH
LVMH
Episode: Why the world's biggest brands are betting on F1
Emily Jacobs
Vice President of Licensing, Entertainment, Partners and Content
The Lego Group
Episode: Why the world's biggest brands are betting on F1
Deborah Warsbrot
Head of Global Partnerships
Revolut
Episode: Why the world's biggest brands are betting on F1
Anna-Maria Ferzi
Global Partnerships Lead
Heineken
Episode: Why the world's biggest brands are betting on F1
Kim Stone
Chief Executive of the Washington Spirit
Washington Spirit
Episode: Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
Steffen Merkel
Co-CEO, DFL
DFL (Deutsche FuĂźball Liga)
Episode: Bundesliga CEO Steffen Merkel on German football's €6bn business
Jonny Keogh
Head of UK Sports at YouTube
YouTube
Episode: Why sports are doubling down on YouTube
Adam Azor
EVP Global Marketing
Sportradar
Episode: Beyond the Buzzwords: What’s actually working in sports tech?

Hosts

Sam Carp
Host of the SportsPro Podcast; head of editorial at SportsPro Media; involved in broader editorial work.
Steve McCaskill
SportsPro editor who hosts and contributes to discussion; multiple entries across episodes.

Reviews

4.7 out of 5 stars from 61 ratings
  • Top insight

    Thoroughly enjoyable

    Apple Podcasts
    5
    Bill_OG_78
    United Kingdom2 years ago
  • My weekly fix

    My weekly fix for all things sports business. Love the insights & the humourous manner they are delivered. Keep it up SP team 🤝

    Apple Podcasts
    5
    Son_Of_Moyo
    South Africa2 years ago
  • Very good content but poor sound quality

    Probably the best sports business podcats, however a big effort has to be done regarding the quality of production and sound.

    Apple Podcasts
    4
    Mahmoudbou
    United Kingdom3 years ago
  • Good job!

    As someone who works in pro sports, I have to say this is good stuff!

    Apple Podcasts
    5
    123CoooolYes
    United States6 years ago
  • Anthony Jones

    Very good, can't wait for the next one.

    Apple Podcasts
    5
    michael barber
    United Kingdom13 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, accessible to professionals in pro sports and sponsorship
Polished discussions, though some listeners cite sound quality issues
Very good content with practical insights for sports business

Talking Points

Recent interactions between the hosts and their guests.

Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild
Q: How are ticket sales tracking and what are the ambitions for attendance?
Ticket sales are tracking positively with ambitions to attract around 270,000 attendees, roughly double the largest prior women's World Cup; reports are reviewed twice daily to monitor progress and adjust strategies as needed.
Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
Q: What are your long-term ambitions for the Spirit, and how do you plan to achieve them with infrastructure and ownership support?
Stone outlines a path toward greater control over stadiums and practice facilities, continued revenue diversification, and leveraging major soccer events to elevate the club and the league.
Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
Q: Where do you see profitability fitting into the timeline for an expanding and growing league like the NWSL?
Stone explains the goal of reaching profitability in the near term, driven by strong growth in tickets, sponsorships, and strategic investments, while noting the need to balance this with league expansion.
Bundesliga CEO Steffen Merkel on German football's €6bn business
Q: How does the DFL view innovation and the role of AI in its business?
He describes AI as an opportunity across multiple areas, with guardrails in place via a code of conduct; authenticity and clear disclosures are prioritized to ensure Bundesliga content remains real and trusted.
Bundesliga CEO Steffen Merkel on German football's €6bn business
Q: What have been your reflections on those two years and looking forward to the new period?
Merkel says the first two years were intense but positive, with progress on reorganizing the DFL and extending the term to 2029 due to solid performance and future readiness; he emphasizes stronger growth potential and a well-positioned Bundesliga for the future.

Audience Metrics

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Frequently Asked Questions About SportsPro Podcast

What is SportsPro Podcast about and what kind of topics does it cover?

A sharp focus on the business side of sports, with episodes that explore sponsorship, media rights, platform strategies, and the evolving role of technology in fan engagement. Guests range from league and team leaders to brand executives and tech providers, offering practical insights on partnerships, monetization, and audience growth across global sports properties. Notable is the mix of traditional sports governance discussions with forward-looking digital strategies, AI, and data-driven activation, making it valuable for marketers, sponsors, and rights holders seeking actionable intelligence and partnership ideas.

Where can I find podcast stats for SportsPro Podcast?

Rephonic provides a wide range of podcast stats for SportsPro Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SportsPro Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does SportsPro Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for SportsPro Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for SportsPro Podcast?

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How many subscribers and views does SportsPro Podcast have?

To see how many followers or subscribers SportsPro Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to SportsPro Podcast?

These podcasts share a similar audience with SportsPro Podcast:

1. StreamTime Sports
2. Unofficial Partner Podcast
3. Business of Sport
4. The Price of Football
5. Leaders Worth Knowing Podcast

How many episodes of SportsPro Podcast are there?

SportsPro Podcast launched 13 years ago and published 554 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SportsPro Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SportsPro Podcast?

Rephonic pulls ratings and reviews for SportsPro Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for SportsPro Podcast?

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What guests have appeared on SportsPro Podcast?

Recent guests on SportsPro Podcast include:

1. Beth Barrett-Wild
2. Mikhail Soria
3. Emily Jacobs
4. Deborah Warsbrot
5. Anna-Maria Ferzi
6. Kim Stone
7. Steffen Merkel
8. Jonny Keogh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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