Unofficial Partner Podcast
Unofficial PartnerUnofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 555 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementSportsBusiness | |||
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Latest Episodes
The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise, in partnership with The MCC, ... more
Richard, Murray Barnett and Yannick Ramcke convene for a World Cup special, using the 2026 tournament as a lens on how sports broadcasting is shifting beneath the surface. The conversation moves from Qatar-to-2026 comparisons (more accelerated change... more
A first for Unofficial Partner: six years and 550+ episodes covering every sport going, we'd somehow never devoted an episode to the sport of horse racing. So we fixed that — live, in front of an audience at The Big Belly Comedy Club, London.
We ha... more
Chat_UP is Unofficial Partner's AI series created in collaboration with TFG Labs.
The brief: cut through the AI firehose, work out what matters, and bring it back to the business of sport. Three stories this week.
Story One — Google I/O 2026
Googl... more
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Reviews
- Really good sports podcast
Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Apple Podcasts5Userz12345
United Kingdom3 months ago - Great podcast for sports business insights
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Apple Podcasts5Vicks0303United Kingdom3 months ago - Amazing podcast
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
Apple Podcasts5George Haynes .United Kingdom3 months ago - It’s like a Sports MBA in your pocket
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Apple Podcasts5Makalima
South Africaa year ago - Relevant and insightful
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Apple Podcasts5LMOR33United Kingdom2 years ago
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Frequently Asked Questions About Unofficial Partner Podcast
What is Unofficial Partner Podcast about and what kind of topics does it cover?
A show focused on the business of sport, featuring a steady stream of industry leaders, analysts, and brand/rights holders who dissect sponsorship, media rights, platform strategy, and the economics of modern sports. Episodes frequently explore how data, technology, and emerging ownership models reshape talent pathways, fan engagement, and governance across global leagues. Notable threads include the shift toward multi-platform rights, the role of AI and digital ecosystems in sports consulting, and the tension between profitability and accessibility for fans. The program tends to host senior executives, analysts, and founders who bring practical, on-the-ground perspectives on deals, sponsorships, and platform strategy, making it a useful re... more
Where can I find podcast stats for Unofficial Partner Podcast?
Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Unofficial Partner Podcast get?
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What are the audience demographics for Unofficial Partner Podcast?
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How many subscribers and views does Unofficial Partner Podcast have?
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Which podcasts are similar to Unofficial Partner Podcast?
These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. The Price of Football
3. The Football Boardroom
4. Test Match Special
5. Sky Sports Cricket Podcast
How many episodes of Unofficial Partner Podcast are there?
Unofficial Partner Podcast launched 7 years ago and published 555 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unofficial Partner Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Unofficial Partner Podcast?
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Unofficial Partner Podcast?
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What guests have appeared on Unofficial Partner Podcast?
Recent guests on Unofficial Partner Podcast include:
1. Andy Shora
2. Blake Wooster
3. Ricardo Fort
4. Charlie Hartley
5. Gaurav Sundararaman
6. Rob Wilson
7. Shaun Steward
8. Murray Barnett
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.