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Unofficial Partner Podcast

Unofficial Partner
Rugby Union
Fan Engagement
Private Equity
Concussion Protocols
Behavioral Science
Club Viability
Two Circles
Marketing
Grassroots Sports
CVC Capital Partners
Junior Rugby
Luke Littler
Football
Psychological Biases
Social Proof
Consumer Behavior
NFL
Climbing
Darts
Advertising Ethics

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

PublishesTwice weeklyEpisodes505Founded6 years ago
Number of ListenersCategories
BusinessSportsManagement

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Latest Episodes

This is Inside Edge, which is our cricket business podcast. 

Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB.  

Beth is the Tournament Director at ICC Women's T20 World Cup 2026 & Direc... more

Three stories from a week in the sports business.

James Emmett comes fresh from the IMG-Redbird Summit.

David Cushnan on what and who lurks behind The Enhanced Games.

Richard on Jamie Redknapp and Richard Thompson's new football agency. 

Unoffici... more

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, Wor... more

The perfect weekend warm up. 

Richard is joined by Dave Cushnan and James Emmett from Leaders in Sport. Each picks a story of the week and asks, what just happened?

Sponsored by:

Women’s sport at Leaders Week

Leaders in Sport connects the most in... more

Key Facts

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Contact Information
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Recent Guests

Paul Caine
President of OnLocation, part of the TKO Group, with a rich background in media and hospitality.
OnLocation
Episode: UP499 TKO, OnLocation and the World Cup hospitality market
Peter Hutton
Expert in cricket broadcasting and rights market
Episode: Inside Edge - Peter Hutton on Cricket, India and the rights market
Joey D'Urso
Award-winning journalist and author of 'More Than A Shirt.'
The Times
Episode: UP495 Joey D'Urso on how football shirts explain the world
Jon Ridgeon
CEO of World Athletics and former Olympic athlete.
World Athletics
Episode: UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
Arvind Iyengar
Chair of Sportz Interactive and CEO of Sportz Solutions, overseeing 700+ employees working with major sports organizations.
Sportz Interactive
Episode: UP491 'Don't use AI to replace thinking'
Freddie Wilde
Lead analyst for the Royal Challengers Bangalore and cricket analytics professional
Royal Challengers Bangalore
Episode: UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
Nikki Boyd
Founder and Managing Partner of Sphera Partners
Sphera Partners
Episode: UP489 Expected Goals Live @ SOOO London
Richard Thomas
Currently works with Octo Sport advising investors in women's football
Octo Sport
Episode: UP489 Expected Goals Live @ SOOO London
Olivia Hall
Founder of Firebird Collective and impact investor in women's sports
Firebird Collective
Episode: UP489 Expected Goals Live @ SOOO London

Host

Richard Gillis
Host and prominent figure in sports business discussions, leading dialogues that delve into the intersections of sports management, media, and corporate sponsorship.

Reviews

4.8 out of 5 stars from 355 ratings
  • It’s like a Sports MBA in your pocket

    I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.

    Apple Podcasts
    5
    Makalima
    South Africa6 months ago
  • Relevant and insightful

    Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!

    Apple Podcasts
    5
    LMOR33
    United Kingdom10 months ago
  • 10/10

    10/10 podcast! Highly recommend for anyone interest in sports business. Great way to build knowledge on the go and is always entertaining

    Apple Podcasts
    5
    ka333333333333333333333ka
    United Kingdom3 years ago
  • Good listen

    Quality podcast 🔥

    Apple Podcasts
    5
    dimitri2908
    United Kingdom3 years ago
  • Tom

    Top podcast. Gives a great insight into the world of sports business

    Apple Podcasts
    5
    tomwilliams_
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast's ability to dissect complex industry issues while keeping the content accessible is commended by many.
Engaging conversations with industry experts are frequently highlighted, showcasing the topics that resonate with those interested in the business side of sports.
Listeners appreciate the detailed analysis and insights into the sports business, often likening the information provided to an educational experience akin to a sports MBA.
Overall, enthusiasm for the dynamic discussions and the depth of knowledge shared by the hosts and guests is prevalent among listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
Spain/Sports

Talking Points

Recent interactions between the hosts and their guests.

UP499 TKO, OnLocation and the World Cup hospitality market
Q: What considerations are there regarding global warming and the expansion of major sporting events?
While there are concerns about sustainability, there is significant public interest and demand for these events, leading to innovative approaches to accommodate fans.
UP499 TKO, OnLocation and the World Cup hospitality market
Q: How does pricing vary for events and how does OnLocation adapt to market demand?
Pricing is event-dependent, and OnLocation focuses on providing exceptional experiences rather than just charging high prices, accommodating various market demands.
UP499 TKO, OnLocation and the World Cup hospitality market
Q: What is the role of OnLocation within the hospitality industry and partnerships with sports organizations?
OnLocation works with over 120 rights holders worldwide to enhance their premium ticketing and build hospitality experiences that foster consumer relationships.
UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
Q: Can you give us a bit of color about the auction?
The auction is stressful and exciting, involving a lot of preparation and analysis work to build a competitive team.
UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
Q: Could you give us a bit of an oversight into what cricket analysis was like at that point?
Cricket analysis started becoming prominent around 2010, with the role gaining recognition especially during the rise of T20 cricket.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unofficial Partner Podcast

What is Unofficial Partner Podcast about and what kind of topics does it cover?

Focused on the intricate nexus between sports and business, this podcast engages listeners with expert insights on significant developments affecting the sports industry at large. Topics explored span a wide array of crucial issues such as media rights, corporate hospitality, investment strategies, and the emerging trends in women's sports. Unique perspectives are provided by leaders from various segments of the sports market, including analytics, broadcasting, and event management, helping to inform both seasoned professionals and newcomers alike about the dynamics shaping the future of sports. The episodes are often enriched with relevant examples from recent events and collaborations, fostering a deeper understanding of how business stra... more

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How many listeners does Unofficial Partner Podcast get?

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Which podcasts are similar to Unofficial Partner Podcast?

These podcasts share a similar audience with Unofficial Partner Podcast:

1. Business of Sport
2. The Price of Football
3. Leaders Worth Knowing Podcast
4. SportsPro Podcast
5. The Sports Agents

How many episodes of Unofficial Partner Podcast are there?

Unofficial Partner Podcast launched 6 years ago and published 505 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unofficial Partner Podcast?

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What guests have appeared on Unofficial Partner Podcast?

Recent guests on Unofficial Partner Podcast include:

1. Paul Caine
2. Peter Hutton
3. Joey D'Urso
4. Jon Ridgeon
5. Arvind Iyengar
6. Freddie Wilde
7. Nikki Boyd
8. Richard Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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