
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 544 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementSportsBusiness | |||

Craig Hepburn sits at the intersection of enterprise technology and cultural institutions. He spent years as UEFA’s Chief Digital Transformation Officer, overseeing its digital ecosystem, OTT platform build, and Innovation Hub. He moved to Art Basel ... more
This week we go behind the curtain of the 25th Sport Industry Awards, ahead of the big night at Battersea Evolution on Thursday 30th April.
With an illustrious group of people from across the industry, Richard and Sean went to EY’s London Bridge of... more
A live podcast recorded at MSQ Sport and Entertainment HQ in London for the launch of Callaway Golf's new brand film 'At Last'.
You can see the film by clicking this link.
As the golfing world looks to Augusta for The Masters, the first major eve... more
Digital advertising has a dirty secret: most of what you're paying for never reaches a human being. Dr. Augustine Fou is a world leading expert in digital ad fraud and has spent 20 years watching the internet fill up with bots, fake impressions, and ... more
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Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The content focuses on the intersecting worlds of sports and business, featuring discussions that cover a wide range of topics from the financial aspects of the sports industry, media rights negotiations, and the impact of digital engagement, to the challenges specific to various sports sectors like women's football and county cricket. Guests include prominent figures from diverse areas such as sports agencies, marketing firms, and team management, offering insights on trends, innovative strategies, and the evolving landscape of fan engagement. The emphasis on actionable intelligence and industry trends makes it appealing to sports professionals looking to deepen their understanding and navigate the complexities of the sports business lands... more
Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for Unofficial Partner Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. Leaders Worth Knowing Podcast
3. SportsPro Podcast
4. Are You Not Entertained?
5. The Price of Football
Unofficial Partner Podcast launched 7 years ago and published 544 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for Unofficial Partner Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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Recent guests on Unofficial Partner Podcast include:
1. Craig Hepburn
2. Jason Wessely
3. Georgia Ball
4. Rob Spedding
5. Ben Sharpe
6. Augustine Fou
7. Ted Knutson
8. Ben Curtis
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.