Unofficial Partner Podcast
Unofficial PartnerUnofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 560 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSportsManagement | |||
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Latest Episodes
Today's guest Adam Kelly has been at IMG since 2001, connecting the business back almost to the McCormack era. Now President of IMG within TKO Group — which also owns UFC and WWE — he oversees IMG's media rights, production, digital, brand partnershi... more
FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.24bn. Total. For the whole Game... more
Host: Richard Gillis (Unofficial Partner) Co-host/analyst: Andy Shora (TFG Labs)
Three stories this episode:
• The Mythos/Fable shutdown — Anthropic ordered by the US government to disable its two most powerful models for all foreign nationals glob... more
AI commoditises knowledge production and throws judgment into scarcity. In this episode, Ed Smith asks what that means for sport, education and the people building careers in the business — and why the humanities might be the most undervalued edge in... more
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Reviews
- Really good sports podcast
Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Apple Podcasts5Userz12345
United Kingdom4 months ago - Great podcast for sports business insights
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Apple Podcasts5Vicks0303United Kingdom4 months ago - Amazing podcast
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
Apple Podcasts5George Haynes .United Kingdom4 months ago - It’s like a Sports MBA in your pocket
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Apple Podcasts5Makalima
South Africaa year ago - Relevant and insightful
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Apple Podcasts5LMOR33United Kingdom2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #222 |  India/Sports |
Apple Podcasts | #248 |  Singapore/Sports |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Unofficial Partner Podcast
What is Unofficial Partner Podcast about and what kind of topics does it cover?
A show focused on the business of sport, featuring a steady stream of industry leaders, analysts, and brand/rights holders who dissect sponsorship, media rights, platform strategy, and the economics of modern sports. Episodes frequently explore how data, technology, and emerging ownership models reshape talent pathways, fan engagement, and governance across global leagues. Notable threads include the shift toward multi-platform rights, the role of AI and digital ecosystems in sports consulting, and the tension between profitability and accessibility for fans. The program tends to host senior executives, analysts, and founders who bring practical, on-the-ground perspectives on deals, sponsorships, and platform strategy, making it a useful re... more
Where can I find podcast stats for Unofficial Partner Podcast?
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How many listeners does Unofficial Partner Podcast get?
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What are the audience demographics for Unofficial Partner Podcast?
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How many subscribers and views does Unofficial Partner Podcast have?
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Which podcasts are similar to Unofficial Partner Podcast?
These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. Leaders Worth Knowing Podcast
3. Are You Not Entertained?
4. SportsPro Podcast
5. The Price of Football
How many episodes of Unofficial Partner Podcast are there?
Unofficial Partner Podcast launched 7 years ago and published 560 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unofficial Partner Podcast?
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Where can I see ratings and reviews for Unofficial Partner Podcast?
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How do I access podcast episode transcripts for Unofficial Partner Podcast?
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What guests have appeared on Unofficial Partner Podcast?
Recent guests on Unofficial Partner Podcast include:
1. Jonathan Licht
2. Katie Maier
3. Ellie Roach
4. Andy Shora
5. Blake Wooster
6. Ricardo Fort
7. Charlie Hartley
8. Gaurav Sundararaman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.