
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 551 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementSportsBusiness | |||

On 22 April 2026, Coca-Cola unveiled Cole Palmer as its newest football brand ambassador, fronting Premier League and World Cup activations. A month later, Tuchel left him out of the England squad. We use the Palmer story as a way into a wider conver... more
Richard Gillis, Mike Jakeman and invited guests dissect the business of cricket.
The IPL auction has become one of the most watched events in world cricket — part financial instrument, part entertainment spectacle. This episode gets under the bonnet... more
The news agenda around this summer's FIFA World Cup in North America has been dominated by the price of tickets.
Why are they so expensive?
What's it got to do with changes made by FIFA specifically for this tournament?
Guests:
Professor Rob Wil... more
The Bundle is the original and much copied series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport and formerly of F1, ... more
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Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A show focused on the business of sport, featuring a steady stream of industry leaders, analysts, and brand/rights holders who dissect sponsorship, media rights, platform strategy, and the economics of modern sports. Episodes frequently explore how data, technology, and emerging ownership models reshape talent pathways, fan engagement, and governance across global leagues. Notable threads include the shift toward multi-platform rights, the role of AI and digital ecosystems in sports consulting, and the tension between profitability and accessibility for fans. The program tends to host senior executives, analysts, and founders who bring practical, on-the-ground perspectives on deals, sponsorships, and platform strategy, making it a useful re... more
Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. Leaders Worth Knowing Podcast
3. The Sports Agents
4. The Football Boardroom
5. SportsPro Podcast
Unofficial Partner Podcast launched 7 years ago and published 551 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Unofficial Partner Podcast include:
1. Charlie Hartley
2. Gaurav Sundararaman
3. Rob Wilson
4. Shaun Steward
5. Murray Barnett
6. Yannick Ramcke
7. David Dellea
8. Christophe Sommer
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.