Unofficial Partner Podcast
Unofficial PartnerUnofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 575 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusinessManagement | |||
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Latest Episodes
Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once.
They cover who should own AI inside a ... more
A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.
Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorshi... more
Recorded live in front of an invited audience of senior sports-industry figures at Teneo's London offices overlooking St Paul's Cathedral, this Unofficial Partner event asked a deliberately awkward question about the summer of 2026: not what happened... more
Wimbledon didn't ban influencers. It said it wouldn't create a creator accreditation category and would confiscate ring lights and selfie poles under existing rules. The headline ran anyway, and it tells us more about sport's gatekeepers than about c... more
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Reviews
- Really good sports podcast
Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Apple Podcasts5Userz12345
United Kingdom7 months ago - Great podcast for sports business insights
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Apple Podcasts5Vicks0303United Kingdom7 months ago - Amazing podcast
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
Apple Podcasts5George Haynes .United Kingdom7 months ago - It’s like a Sports MBA in your pocket
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Apple Podcasts5Makalima
South Africa2 years ago - Relevant and insightful
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Apple Podcasts5LMOR33United Kingdom2 years ago
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Frequently Asked Questions About Unofficial Partner Podcast
What is Unofficial Partner Podcast about and what kind of topics does it cover?
A business-focused show about the global sports industry, with in-depth conversations on how data, technology, media rights, branding, and sponsorship shape teams, leagues, and ecosystems. Core themes across recent episodes include balancing analytics with human judgment, the evolving role of AI and agentic tools in coaching, broadcasting, and fan engagement, and the economics of rights, sponsorships, and platform strategies. Noteworthy is the consistent presence of insights from executives and analysts who sit at the intersection of sport, media, and technology, offering practical takeaways for rights holders, brands, and agencies seeking to navigate a rapidly changing landscape. Potential listeners will find this a strong fit if they want... more
Where can I find podcast stats for Unofficial Partner Podcast?
Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Unofficial Partner Podcast get?
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What are the audience demographics for Unofficial Partner Podcast?
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How many subscribers and views does Unofficial Partner Podcast have?
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Which podcasts are similar to Unofficial Partner Podcast?
These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. The Sports Agents
3. The Football Boardroom
4. Leaders Worth Knowing Podcast
5. The Price of Football
How many episodes of Unofficial Partner Podcast are there?
Unofficial Partner Podcast launched 8 years ago and published 575 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unofficial Partner Podcast?
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Where can I see ratings and reviews for Unofficial Partner Podcast?
Rephonic pulls ratings and reviews for Unofficial Partner Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for Unofficial Partner Podcast?
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What guests have appeared on Unofficial Partner Podcast?
Recent guests on Unofficial Partner Podcast include:
1. Mike Grumbridge
2. Peter Wilson
3. Jo Tongue
4. Lisa Parfitt
5. Henry Chappell
6. Jon Tibbs
7. Dan Jamieson
8. Jonathan Licht
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.