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Unofficial Partner Podcast

Unofficial Partner
Rugby Union
Fan Engagement
Concussion Protocols
Private Equity
Behavioral Science
Club Viability
Two Circles
Marketing
CVC Capital Partners
Grassroots Sports
Junior Rugby
Luke Littler
Football
Psychological Biases
Social Proof
Consumer Behavior
NFL
Climbing
Darts
Advertising Ethics

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

PublishesTwice weeklyEpisodes510Founded7 years ago
Number of ListenersCategories
BusinessSportsManagement

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Artwork for Unofficial Partner Podcast

Latest Episodes

We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. 

A live recording featuring industry professionals from across the sport sponsorship marketplace, who came together in front ... more

Today's conversation was recorded at the Two Circles European Summit which took place a few weeks ago at the Institute of Engineering and Technology overlooking the Thames, next to the Savoy. 

Gareth Balch, founder and CEO of Two Circles is our guest... more

This is the fourth and final episode of our series What's Sport Selling? 

Created in collaboration with the Redtorch research and creative agency. 

Today's guest is Tim Hollingsworth, who led Sport England for eight years, managing the £300m annual... more

Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for premium... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Tim Hollingsworth
Former Chief Executive Officer of Sport England
Episode: UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market
Jen Topping
Experienced media consultant who has worked with BBC, Channel 4, and more.
Episode: UP507 The YouTube Arguments
Jo Redfern
Veteran in kids media known for her work with Peppa Pig and BBC Children's.
Episode: UP507 The YouTube Arguments
Paul Caine
President of OnLocation, part of the TKO Group, with a rich background in media and hospitality.
OnLocation
Episode: UP499 TKO, On Location and the World Cup hospitality market
Peter Hutton
Expert in cricket broadcasting and rights market
Episode: Inside Edge - Peter Hutton on Cricket, India and the rights market
Joey D'Urso
Award-winning journalist and author of 'More Than A Shirt.'
The Times
Episode: UP495 Joey D'Urso on how football shirts explain the world
Jon Ridgeon
CEO of World Athletics and former Olympic athlete.
World Athletics
Episode: UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
Arvind Iyengar
Chair of Sportz Interactive and CEO of Sportz Solutions, overseeing 700+ employees working with major sports organizations.
Sportz Interactive
Episode: UP491 'Don't use AI to replace thinking'
Freddie Wilde
Lead analyst for the Royal Challengers Bangalore and cricket analytics professional
Royal Challengers Bangalore
Episode: UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race

Host

Richard Gillis
Host and prominent figure in sports business discussions, leading dialogues that delve into the intersections of sports management, media, and corporate sponsorship.

Reviews

4.8 out of 5 stars from 356 ratings
  • It’s like a Sports MBA in your pocket

    I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.

    Apple Podcasts
    5
    Makalima
    South Africa7 months ago
  • Relevant and insightful

    Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!

    Apple Podcasts
    5
    LMOR33
    United Kingdom10 months ago
  • 10/10

    10/10 podcast! Highly recommend for anyone interest in sports business. Great way to build knowledge on the go and is always entertaining

    Apple Podcasts
    5
    ka333333333333333333333ka
    United Kingdom3 years ago
  • Good listen

    Quality podcast 🔥

    Apple Podcasts
    5
    dimitri2908
    United Kingdom3 years ago
  • Tom

    Top podcast. Gives a great insight into the world of sports business

    Apple Podcasts
    5
    tomwilliams_
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast's ability to dissect complex industry issues while keeping the content accessible is commended by many.
Engaging conversations with industry experts are frequently highlighted, showcasing the topics that resonate with those interested in the business side of sports.
Listeners appreciate the detailed analysis and insights into the sports business, often likening the information provided to an educational experience akin to a sports MBA.
Overall, enthusiasm for the dynamic discussions and the depth of knowledge shared by the hosts and guests is prevalent among listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#213
United Kingdom/Sports

Talking Points

Recent interactions between the hosts and their guests.

UP505 Inside Edge - T20 Women's World Cup
Q: What are the key strategies for marketing women's cricket?
We use audience segmentation to tailor communications, emphasizing the compelling nature of women's cricket and highlighting the event's unmissable appeal.
UP505 Inside Edge - T20 Women's World Cup
Q: How do you sustain interest after the World Cup?
We have infrastructure in place to transition audience engagement from the World Cup to subsequent tournaments and competitions.
UP505 Inside Edge - T20 Women's World Cup
Q: What is the overarching vision for the tournament?
The vision is to break women's cricket into the mainstream and achieve sustained popularity.
UP499 TKO, On Location and the World Cup hospitality market
Q: What considerations are there regarding global warming and the expansion of major sporting events?
While there are concerns about sustainability, there is significant public interest and demand for these events, leading to innovative approaches to accommodate fans.
UP499 TKO, On Location and the World Cup hospitality market
Q: How does pricing vary for events and how does OnLocation adapt to market demand?
Pricing is event-dependent, and OnLocation focuses on providing exceptional experiences rather than just charging high prices, accommodating various market demands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unofficial Partner Podcast

What is Unofficial Partner Podcast about and what kind of topics does it cover?

Focused on the intricate nexus between sports and business, this podcast engages listeners with expert insights on significant developments affecting the sports industry at large. Topics explored span a wide array of crucial issues such as media rights, corporate hospitality, investment strategies, and the emerging trends in women's sports. Unique perspectives are provided by leaders from various segments of the sports market, including analytics, broadcasting, and event management, helping to inform both seasoned professionals and newcomers alike about the dynamics shaping the future of sports. The episodes are often enriched with relevant examples from recent events and collaborations, fostering a deeper understanding of how business stra... more

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How many listeners does Unofficial Partner Podcast get?

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To see how many followers or subscribers Unofficial Partner Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unofficial Partner Podcast?

These podcasts share a similar audience with Unofficial Partner Podcast:

1. Business of Sport
2. Leaders Worth Knowing Podcast
3. SportsPro Podcast
4. The Sports Agents
5. Are You Not Entertained?

How many episodes of Unofficial Partner Podcast are there?

Unofficial Partner Podcast launched 7 years ago and published 510 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unofficial Partner Podcast?

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What guests have appeared on Unofficial Partner Podcast?

Recent guests on Unofficial Partner Podcast include:

1. Tim Hollingsworth
2. Jen Topping
3. Jo Redfern
4. Paul Caine
5. Peter Hutton
6. Joey D'Urso
7. Jon Ridgeon
8. Arvind Iyengar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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