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Unofficial Partner Podcast

Unofficial Partner
Rugby Union
Fan Engagement
Private Equity
Concussion Protocols
Behavioral Science
Club Viability
Two Circles
Marketing
Grassroots Sports
Junior Rugby
CVC Capital Partners
Luke Littler
Football
Consumer Behavior
Psychological Biases
Social Proof
NFL
Climbing
Darts
Misogyny In Sports

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

PublishesTwice weeklyEpisodes541Founded7 years ago
Number of ListenersCategories
BusinessSportsManagement

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Artwork for Unofficial Partner Podcast

Latest Episodes

Digital advertising has a dirty secret: most of what you're paying for never reaches a human being. Dr. Augustine Fou is a world leading expert in digital ad fraud and has spent 20 years watching the internet fill up with bots, fake impressions, and ... more

The latest dissection of the sports media and streaming marketplace from the ever popular, long running series featuring expert analysis from Yannick Ramcke and Murray Barnett. 

This episode goes deep in to:

• Why Premier League chose Singapore as ... more

Three highly experienced communications professionals join Richard to dissect some recent high profile PR gaffes.

Guests:

Henry Chappell, Founder and CEO of Pitch Marketing Group

Neil Daugherty, Senior Managing Director at Teneo

Jon Tibbs OBE, Fo... more

Ted Knutson's career tracks a remarkable arc: professional gambler at Pinnacle, architect of Brentford's analytics-driven recruitment model, founder of StatsBomb — built from a blog written during cancer recovery into a global data company sold to Hu... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Ted Knutson
Leader in football analytics, former head of Premier League trading at Pinnacle, founder of StatsBomb
StatsBomb / Pinnacle
Episode: UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data
Ben Curtis
Global Brand Vice President for Rexona (Unilever)
Unilever - Rexona/Degree/Shure brand family
Episode: UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
Bex Smith
Former New Zealand women's football captain; founder of Crux Football
Crux Football
Episode: UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
Finn Bradshaw
Head of digital at the ICC, overseeing technology and content engagement.
International Cricket Council
Episode: UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
Ed Fitzgibbon
Cricket advisor with extensive experience in developing cricket events and markets.
Episode: UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
Lucy Basden Smith
Managing Director of Fuse International
Fuse International
Episode: UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Omar Choudhuri
Leader at Omnicom focused on AI
Omnicom
Episode: UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Maggie Murphy
Managing Director of Aston Villa Women
Aston Villa Women
Episode: UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Nikki Doucet
CEO of WSL Football, overseeing the Women's Super League and its commercial partnerships.
WSL Football
Episode: UP526 Nikki Doucet has the most interesting job in British sport

Host

Richard Gillis
Host and presenter discussing the business of sports with various industry figures, focusing on key trends and issues in the sports landscape.

Reviews

4.8 out of 5 stars from 356 ratings
  • It’s like a Sports MBA in your pocket

    I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.

    Apple Podcasts
    5
    Makalima
    South Africaa year ago
  • Relevant and insightful

    Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!

    Apple Podcasts
    5
    LMOR33
    United Kingdoma year ago
  • 10/10

    10/10 podcast! Highly recommend for anyone interest in sports business. Great way to build knowledge on the go and is always entertaining

    Apple Podcasts
    5
    ka333333333333333333333ka
    United Kingdom3 years ago
  • Good listen

    Quality podcast 🔥

    Apple Podcasts
    5
    dimitri2908
    United Kingdom3 years ago
  • Tom

    Top podcast. Gives a great insight into the world of sports business

    Apple Podcasts
    5
    tomwilliams_
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is regarded as a valuable resource for professionals in the sports industry looking for insights and market intelligence.
Listeners appreciate the engaging and informative conversations on sports business trends.
Affords listeners a blend of entertainment and essential industry knowledge, making it a frequently recommended choice among peers.
Many find the discussions relevant and insightful, often citing specific episodes for their depth and practical applicability.

Talking Points

Recent interactions between the hosts and their guests.

UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
Q: How does Crux plan to handle governance and investor incentives across multiple clubs?
Crux structures ownership with minority voting rights and consent-based governance to protect clubs' independence while maintaining strategic alignment, ensuring operational control remains with Crux and incentives are aligned through equity arrangements.
UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
Q: What is the core premise of Crux Football's investment strategy in women's football?
Crux aims to acquire and operate multiple women's clubs across Europe as independent entities with strong brand identities, dedicated fan bases, and data-driven operations to drive growth and profitability, rather than folding them into the men's clubs.
UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era
Q: What's the link between on the field performance and commercial performance?
The commercial side aims to drive revenue to reinvest in the team, but there are inherent challenges in controlling on-pitch performance. Building value where possible is key during difficult times.
UP526 Nikki Doucet has the most interesting job in British sport
Q: What's not working in terms of attendance for the league?
Inconsistency and competition with experiences from men's matches may contribute to challenges in attracting consistent attendance.
UP526 Nikki Doucet has the most interesting job in British sport
Q: What are Mercedes and Barclays buying when they look at the WSL?
They are buying access to a growing audience, a quality product, and the potential for value creation in a growing economy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unofficial Partner Podcast

What is Unofficial Partner Podcast about and what kind of topics does it cover?

The content focuses on the intersecting worlds of sports and business, featuring discussions that cover a wide range of topics from the financial aspects of the sports industry, media rights negotiations, and the impact of digital engagement, to the challenges specific to various sports sectors like women's football and county cricket. Guests include prominent figures from diverse areas such as sports agencies, marketing firms, and team management, offering insights on trends, innovative strategies, and the evolving landscape of fan engagement. The emphasis on actionable intelligence and industry trends makes it appealing to sports professionals looking to deepen their understanding and navigate the complexities of the sports business lands... more

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How many listeners does Unofficial Partner Podcast get?

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To see how many followers or subscribers Unofficial Partner Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unofficial Partner Podcast?

These podcasts share a similar audience with Unofficial Partner Podcast:

1. Business of Sport
2. Leaders Worth Knowing Podcast
3. The Price of Football
4. Are You Not Entertained?
5. The Sports Agents

How many episodes of Unofficial Partner Podcast are there?

Unofficial Partner Podcast launched 7 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unofficial Partner Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Unofficial Partner Podcast?

Recent guests on Unofficial Partner Podcast include:

1. Ted Knutson
2. Ben Curtis
3. Bex Smith
4. Finn Bradshaw
5. Ed Fitzgibbon
6. Lucy Basden Smith
7. Omar Choudhuri
8. Maggie Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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