Unofficial Partner Podcast
Unofficial PartnerUnofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 566 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusinessManagement | |||
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Latest Episodes
Chat UP is Unofficial Partner's series on AI in the sports business.
Today's guest is Mike Bracken CBE. He built the UK's Government Digital Service, became the country's first Government Chief Data Officer, and now runs the consultancy Public Digit... more
Ben Curtis is Global Brand Vice President of Sure/Rexona at Unilever, and is just back the US where he ran the brand's first-ever Men's World Cup as a FIFA official partner. He came on Unofficial Partner before the tournament to talk about what he wa... more
A conversation recorded at the recent SportsPro Investment Summit, bringing together two very different investors: Andrea Radrizzani, media entrepreneur and former Leeds United owner, and Alistair Brownlee OBE, double Olympic triathlon champion turne... more
Dan Jamieson secured exclusive rights for Jude Bellingham the week before the FIFA World Cup. The ICONS CEO takes us inside the complex world sporting memorabilia, where fame, fans and intellectual property collide.
The Bellingham bet — talent-spot... more
Key Facts
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Reviews
- Really good sports podcast
Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Apple Podcasts5Userz12345
United Kingdom5 months ago - Great podcast for sports business insights
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Apple Podcasts5Vicks0303United Kingdom5 months ago - Amazing podcast
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
Apple Podcasts5George Haynes .United Kingdom5 months ago - It’s like a Sports MBA in your pocket
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Apple Podcasts5Makalima
South Africaa year ago - Relevant and insightful
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Apple Podcasts5LMOR33United Kingdom2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #37 |  Finland/Sports |
Apple Podcasts | #228 |  India/Sports |
Apple Podcasts | #236 |  Spain/Sports |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Unofficial Partner Podcast
What is Unofficial Partner Podcast about and what kind of topics does it cover?
A business-focused show about the global sports industry, with in-depth conversations on how data, technology, media rights, branding, and sponsorship shape teams, leagues, and ecosystems. Core themes across recent episodes include balancing analytics with human judgment, the evolving role of AI and agentic tools in coaching, broadcasting, and fan engagement, and the economics of rights, sponsorships, and platform strategies. Noteworthy is the consistent presence of insights from executives and analysts who sit at the intersection of sport, media, and technology, offering practical takeaways for rights holders, brands, and agencies seeking to navigate a rapidly changing landscape. Potential listeners will find this a strong fit if they want... more
Where can I find podcast stats for Unofficial Partner Podcast?
Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Unofficial Partner Podcast get?
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What are the audience demographics for Unofficial Partner Podcast?
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How many subscribers and views does Unofficial Partner Podcast have?
To see how many followers or subscribers Unofficial Partner Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Unofficial Partner Podcast?
These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. The Price of Football
3. Leaders Worth Knowing Podcast
4. The Football Boardroom
5. The Sports Agents
How many episodes of Unofficial Partner Podcast are there?
Unofficial Partner Podcast launched 7 years ago and published 566 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unofficial Partner Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Unofficial Partner Podcast?
Rephonic pulls ratings and reviews for Unofficial Partner Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Unofficial Partner Podcast?
Rephonic provides full transcripts for episodes of Unofficial Partner Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Unofficial Partner Podcast?
Recent guests on Unofficial Partner Podcast include:
1. Jonathan Licht
2. Katie Maier
3. Ellie Roach
4. Andy Shora
5. Blake Wooster
6. Ricardo Fort
7. Charlie Hartley
8. Gaurav Sundararaman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.