
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
| Publishes | Twice weekly | Episodes | 570 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusinessManagement | |||

Spin Class is our regular series with experts in sports communications, PR and reputation management.
Football's transfer window is one of the definitive sports business stories. Its cast of characters include players, agents, managers, club owners... more
Nigel Rushman is one of the most effective operators in the modern sports business — a fixer and dealmaker who spent four decades at the delivery end of major events, building a parallel international career brokering deals across governments and ind... more
Few people sit closer to the epicentre of the sports digital economy than Daniel Kirschner. As co-founder and CEO of Greenfly, he oversees the connective tissue running between rights holders, athletes and fans; the infrastructure that turns a moment... more
Spin Class is Unofficial Partner's series on sports comms, PR, reputation and crisis management.
Three stories:
A FIFA president everyone's written off who isn't going anywhere.
A billion-dollar golf breakaway running out of road.
And a heavywe... more
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Started listening to this podcast and it’s very interesting.
Definitely worth a listen.
Really enjoying Unofficial Partner.
Great listen if you’re interested in what goes on behind the scenes in sport.
Love listening to regular episodes, UP cover everything in good detail with an bring excellent entertainment👍
I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.
Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #146 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A business-focused show about the global sports industry, with in-depth conversations on how data, technology, media rights, branding, and sponsorship shape teams, leagues, and ecosystems. Core themes across recent episodes include balancing analytics with human judgment, the evolving role of AI and agentic tools in coaching, broadcasting, and fan engagement, and the economics of rights, sponsorships, and platform strategies. Noteworthy is the consistent presence of insights from executives and analysts who sit at the intersection of sport, media, and technology, offering practical takeaways for rights holders, brands, and agencies seeking to navigate a rapidly changing landscape. Potential listeners will find this a strong fit if they want... more
Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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These podcasts share a similar audience with Unofficial Partner Podcast:
1. Business of Sport
2. Leaders Worth Knowing Podcast
3. The Price of Football
4. SportsPro Podcast
5. Are You Not Entertained?
Unofficial Partner Podcast launched 7 years ago and published 570 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Unofficial Partner Podcast include:
1. Dan Jamieson
2. Jonathan Licht
3. Katie Maier
4. Ellie Roach
5. Andy Shora
6. Blake Wooster
7. Ricardo Fort
8. Charlie Hartley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.