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Leaders Worth Knowing Podcast

Leaders
Premier League
Women's Sports
Formula One
NBA
Women's Football
NFL
Australian Open
Formula 1
Olympic Games
Sponsorship
UEFA
Euro 2028
FIFA
Social Media
Tiktok
World Cup
Talent Management
Networking
Manchester United
Australia

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

PublishesDailyEpisodes300Founded10 years ago
Number of ListenersCategories
SportsBusinessManagement

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Artwork for Leaders Worth Knowing Podcast

Latest Episodes

On the eve of the Giro d’Italia, the first grand tour of the cycling year, James Emmett and David Cushnan unpack professional cycling’s business model and examine the tensions at the heart of it.

Reflecting on James’ conversation with INEOS-Grenadie... more

As of the start of the 2026 Giro d’Italia this weekend, the INEOS Grenadiers cycling team will be known as Netcompany-INEOS.

Last week, the team - one of the most successful in elite road cycling - announced a new sponsorship deal with Danish tech a... more

After a record-shattering London Marathon, James Emmett and David Cushnan take a look at the ways in which marathons are being packaged and commercialised - and why, after 1.1 million applications this year in London, there's such a thirst for partic... more

Table tennis hits London and the podcast this week, as the city hosts the World Team Table Tennis Championships and Table Tennis England CEO Sally Lockyer joins the show.

The Championships which include 64 men's and 64 women's teams are competing a... more

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Recent Guests

Sally Lockyer
CEO, Table Tennis England
Table Tennis England
Episode: Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum
Mark Darbon
CEO of the RNA
R&A (Royal and Ancient Golf Club of St Andrews)
Episode: Mark Darbon: the R&A CEO navigating golf’s disrupted ecosystem
Héctor Gonzalez Iñarritu
COO and effectively president of Business Operations at Club América
Club América
Episode: Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
James Johnson
CEO of Canada Soccer Media & Entertainment
Canada Soccer Media & Entertainment
Episode: Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Steve Martin
Sports marketing expert, co-founder of MSQ Sports and Entertainment
MSQ Sports and Entertainment
Episode: The contrarian outlook that makes the Masters so great
Alison Kolber
VP of Integrated Marketing at The Home Depot
The Home Depot
Episode: The new Knights of the Round Table - US sports ownership as honours system; and how to activate at the World Cup
Lauren Flanagan
Head of Global Brands in the Refreshment Categories
Mondelez International
Episode: The new Knights of the Round Table - US sports ownership as honours system; and how to activate at the World Cup
Allison Kolber
VP of Integrated Marketing at The Home Depot
The Home Depot
Episode: Big brands at the big tournament: How Walmart, The Home Depot and Mondelēz are planning their World Cup summer
Lauren Flanigan
Head of Global Brands in the Refreshment Categories at Mondelēz International
Mondelēz International
Episode: Big brands at the big tournament: How Walmart, The Home Depot and Mondelēz are planning their World Cup summer

Hosts

James Emmett
Leaders editorial director with extensive experience in sports media and management discussions.
David Cushnan
Content director focused on insights and strategy around sports management and corporate partnerships.

Reviews

4.8 out of 5 stars from 45 ratings
  • Thoroughly Enjoyed

    I’ve been following this podcast for awhile and always look forward to new episodes

    Apple Podcasts
    5
    Ed_kernuky
    United Kingdom8 years ago
  • Good Stuff!

    I've been a delegate at three of the Leaders in Performance Summits and I'm so glad to see that they've decided to share insights in a podcast setting. I've thoroughly enjoyed the Summits and I'm pumped to listen to the podcasts. Highly recommend their organization!

    Apple Podcasts
    5
    Rob Gurden Tennis
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content relevant and timely, enhancing their understanding of the sports business landscape.
Listeners appreciate the insightful discussions that often feature prominent industry leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The contrarian outlook that makes the Masters so great
Q: What can other rights holders take from Augusta?
Treat your core audience as kings and queens, protect the core experience, and avoid diluting the brand by over-sharing or over-commercializing; focus on a premium, disciplined approach to engagement and hospitality.
The contrarian outlook that makes the Masters so great
Q: What are those little touches that the Masters does for players?
The Masters builds a sense of magic through Magnolia Drive, the new players' facility, and carefully curated experiences for players and their families, making the event feel exclusive and incredibly supportive of the players' needs.
The contrarian outlook that makes the Masters so great
Q: Give us your Masters memories, Steve. How many times have you been?
I've been about five times; the experience blends personal nostalgia with a respect for the event's unique culture, especially coming from a business and marketing perspective.
Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Q: How are you approaching media rights and storytelling to ensure Canada's story is told through a Canadian lens?
We are acquiring rights (Bundesliga, NWSL, UEFA Women's Champions League) and building a digital ecosystem that integrates participation data to tell Canadian stories while expanding reach through mainstream channels.
Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Q: What do you think Canada will be as a host nation for the World Cup, and how does that influence your strategy?
Canada is expected to be a welcoming, world-class host with strong interest from fans and media, and the strategy is to position the national teams and CPL at the center to drive engagement and legacy.

Audience Metrics

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Frequently Asked Questions About Leaders Worth Knowing Podcast

What is Leaders Worth Knowing Podcast about and what kind of topics does it cover?

This podcast features in-depth conversations with prominent figures in the sports industry, focusing on leadership, management, and the intersection of sports and business. Listeners can expect engaging discussions on a wide range of topics including the evolving landscape of major sports events, innovative sponsorship strategies, and the personal journeys of influential leaders in sports. The hosts dive into critical issues such as athlete well-being, corporate partnerships, and the future of sports governance, often highlighted by insights from industry experts and executives. Noteworthily, the podcast brings forth perspectives on global trends impacting various sports, making it an essential listen for anyone interested in the business s... more

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How many listeners does Leaders Worth Knowing Podcast get?

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Which podcasts are similar to Leaders Worth Knowing Podcast?

These podcasts share a similar audience with Leaders Worth Knowing Podcast:

1. Business of Sport
2. Unofficial Partner Podcast
3. The Football Boardroom
4. SportsPro Podcast
5. The Price of Football

How many episodes of Leaders Worth Knowing Podcast are there?

Leaders Worth Knowing Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leaders Worth Knowing Podcast?

Recent guests on Leaders Worth Knowing Podcast include:

1. Sally Lockyer
2. Mark Darbon
3. Héctor Gonzalez Iñarritu
4. James Johnson
5. Steve Martin
6. Alison Kolber
7. Lauren Flanagan
8. Allison Kolber

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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