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Leaders Worth Knowing Podcast

Leaders
International Women's Day
Leaders Sports Awards
Winners Alliance
Doping Scandal
FIFA
Diversity In Sports
World Horse Racing
Las Vegas
Professional Tennis Players Association
Tennis
Sneaker Culture
Caitlin Clark
Aquatics GB
Paris 2024 Olympics
Team GB
Paris 2024
Dorna
Liberty Media
Break Point
Masters Tournament

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

PublishesDailyEpisodes300Founded10 years ago
Number of ListenersCategories
ManagementBusinessSports

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Artwork for Leaders Worth Knowing Podcast

Latest Episodes

Gary Neville’s The Overlap, now majority owned by Global, has acquired the watchalong YouTube channels run by Mark Goldbridge, a significant moment in the independent football content space.

James Emmett and David Cushnan dissect this week’s news an... more

With the US taking the lion's share of the headlines, you could be forgiven for forgetting that Mexico and Canada are also co-hosting the upcoming Fifa men’s World Cup.

While the US will host 78 of the 104 games, Mexico and Canada will each stage 13... more

The first major of the golfing season takes place this weekend. It's a fixture on the global event calendar, the first real harbinger of a major sporting summer, and arguably the finest example of sports marketing strategy in action.

In this episode... more

Arthur Blank remains a compelling public speaker, even into his ninth decade.

The Atlanta sports doyen was one of a clutch of US sports owners on stage and wandering the halls at the Business of Soccer event at Mercedes-Benz Stadium last week.

Davi... more

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Recent Guests

Héctor Gonzalez Iñarritu
COO and effectively president of Business Operations at Club América
Club América
Episode: Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
James Johnson
CEO of Canada Soccer Media & Entertainment
Canada Soccer Media & Entertainment
Episode: Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Steve Martin
Sports marketing expert, co-founder of MSQ Sports and Entertainment
MSQ Sports and Entertainment
Episode: The contrarian outlook that makes the Masters so great
Alison Kolber
VP of Integrated Marketing at The Home Depot
The Home Depot
Episode: The new Knights of the Round Table - US sports ownership as honours system; and how to activate at the World Cup
Lauren Flanagan
Head of Global Brands in the Refreshment Categories
Mondelez International
Episode: The new Knights of the Round Table - US sports ownership as honours system; and how to activate at the World Cup
Kim Tunick
Head of Brand Experience and Partnerships
Walmart
Episode: The new Knights of the Round Table - US sports ownership as honours system; and how to activate at the World Cup
Allison Kolber
VP of Integrated Marketing at The Home Depot
The Home Depot
Episode: Big brands at the big tournament: How Walmart, The Home Depot and Mondelēz are planning their World Cup summer
Lauren Flanigan
Head of Global Brands in the Refreshment Categories at Mondelēz International
Mondelēz International
Episode: Big brands at the big tournament: How Walmart, The Home Depot and Mondelēz are planning their World Cup summer
Scott Keeney
DJ Skee, DJ and memorabilia entrepreneur
The Realist (memorablia authentication) and related ventures
Episode: The IPL at another turning point as RCB is sold; engineering atmosphere at sports events; and celebrating the crowds at LIV

Hosts

James Emmett
Leaders editorial director with extensive experience in sports media and management discussions.
David Cushnan
Content director focused on insights and strategy around sports management and corporate partnerships.

Reviews

4.8 out of 5 stars from 45 ratings
  • Thoroughly Enjoyed

    I’ve been following this podcast for awhile and always look forward to new episodes

    Apple Podcasts
    5
    Ed_kernuky
    United Kingdom8 years ago
  • Good Stuff!

    I've been a delegate at three of the Leaders in Performance Summits and I'm so glad to see that they've decided to share insights in a podcast setting. I've thoroughly enjoyed the Summits and I'm pumped to listen to the podcasts. Highly recommend their organization!

    Apple Podcasts
    5
    Rob Gurden Tennis
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content relevant and timely, enhancing their understanding of the sports business landscape.
Listeners appreciate the insightful discussions that often feature prominent industry leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The contrarian outlook that makes the Masters so great
Q: What can other rights holders take from Augusta?
Treat your core audience as kings and queens, protect the core experience, and avoid diluting the brand by over-sharing or over-commercializing; focus on a premium, disciplined approach to engagement and hospitality.
The contrarian outlook that makes the Masters so great
Q: What are those little touches that the Masters does for players?
The Masters builds a sense of magic through Magnolia Drive, the new players' facility, and carefully curated experiences for players and their families, making the event feel exclusive and incredibly supportive of the players' needs.
The contrarian outlook that makes the Masters so great
Q: Give us your Masters memories, Steve. How many times have you been?
I've been about five times; the experience blends personal nostalgia with a respect for the event's unique culture, especially coming from a business and marketing perspective.
Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Q: How are you approaching media rights and storytelling to ensure Canada's story is told through a Canadian lens?
We are acquiring rights (Bundesliga, NWSL, UEFA Women's Champions League) and building a digital ecosystem that integrates participation data to tell Canadian stories while expanding reach through mainstream channels.
Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Q: What do you think Canada will be as a host nation for the World Cup, and how does that influence your strategy?
Canada is expected to be a welcoming, world-class host with strong interest from fans and media, and the strategy is to position the national teams and CPL at the center to drive engagement and legacy.

Audience Metrics

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Frequently Asked Questions About Leaders Worth Knowing Podcast

What is Leaders Worth Knowing Podcast about and what kind of topics does it cover?

This podcast features in-depth conversations with prominent figures in the sports industry, focusing on leadership, management, and the intersection of sports and business. Listeners can expect engaging discussions on a wide range of topics including the evolving landscape of major sports events, innovative sponsorship strategies, and the personal journeys of influential leaders in sports. The hosts dive into critical issues such as athlete well-being, corporate partnerships, and the future of sports governance, often highlighted by insights from industry experts and executives. Noteworthily, the podcast brings forth perspectives on global trends impacting various sports, making it an essential listen for anyone interested in the business s... more

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Which podcasts are similar to Leaders Worth Knowing Podcast?

These podcasts share a similar audience with Leaders Worth Knowing Podcast:

1. Unofficial Partner Podcast
2. Business of Sport
3. SportsPro Podcast
4. The Football Boardroom
5. The Sports Agents

How many episodes of Leaders Worth Knowing Podcast are there?

Leaders Worth Knowing Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leaders Worth Knowing Podcast?

Recent guests on Leaders Worth Knowing Podcast include:

1. Héctor Gonzalez Iñarritu
2. James Johnson
3. Steve Martin
4. Alison Kolber
5. Lauren Flanagan
6. Kim Tunick
7. Allison Kolber
8. Lauren Flanigan

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