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Leaders Worth Knowing Podcast

Leaders
Formula One
Premier League
Women's Sports
World Cup
NBA
FIFA
Women's Football
Sponsorship
NFL
Australian Open
Formula 1
Olympic Games
UEFA
Football
Public Investment Fund
Euro 2028
Social Media
Tiktok
Tennis
Artificial Intelligence

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
ManagementBusinessSports

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Artwork for Leaders Worth Knowing Podcast

Latest Episodes

Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.

He joins James Emmett to discuss how arti... more

The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.

Next League Founder and CEO Dave Nugent, Trippant Founder and CEO Tom... more

As the dust settles on the first day of the Summit at Stamford Bridge, James Emmett and David Cushnan gather their thoughts - and those of guests Shivs Thevarr, VP of Global Partnerships at the Milwaukee Bucks; Francois Westcombe, MD of Ticketmaster ... more

Two of the PIF’s most senior sports insiders, Mohamed Alsayyad and Faisal Al Sabah, join the Leaders Worth Knowing podcast this week to unpack the latest iteration of the Saudi Public Investment Fund’s strategy for sports and entertainment.

Mohamed ... more

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Recent Guests

Francois Westcombe
Francois Westcombe, Brand-new role at Ticketmaster Sport, reflects on venue strategy and destination marketing
Ticketmaster Sport
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Shivs Thevarr
Executive with Milwaukee Bucks, founder of The Realist
Milwaukee Bucks, The Realist
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Francesca Bodie
President of Venezia (Venezia FC)
Venezia FC
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Shai Segev
CEO of Dazone? (Dialogue references his role at Dezone)
Dezone (Dezone)
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Ted Goldthorpe
Lead investor for LIV Golf
BC Partners
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Scott O'Neil
CEO of LIV Golf
LIV Golf
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Kevin Demoff
President of Kroenke Sports & Entertainment
KSC / Arsenal
Episode: Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
Mohamed Alsayyad
Head of marketing, corporate brand and strategic advisory at the PIF
Public Investment Fund (PIF)
Episode: Addressing critical needs: Inside the PIF sports strategy
Faisal Alsabah
Head of MENA Sports Investments, PIF
Public Investment Fund (PIF)
Episode: Addressing critical needs: Inside the PIF sports strategy

Hosts

James Emmett
Editorial Director / Host focusing on leaders in sport business.
David Cushnan
Content Director and co-host focusing on industry analysis and insights.

Reviews

4.8 out of 5 stars from 46 ratings
  • Thoroughly Enjoyed

    I’ve been following this podcast for awhile and always look forward to new episodes

    Apple Podcasts
    5
    Ed_kernuky
    United Kingdom8 years ago
  • Good Stuff!

    I've been a delegate at three of the Leaders in Performance Summits and I'm so glad to see that they've decided to share insights in a podcast setting. I've thoroughly enjoyed the Summits and I'm pumped to listen to the podcasts. Highly recommend their organization!

    Apple Podcasts
    5
    Rob Gurden Tennis
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the guests' depth and breadth, plus coverage of major sports business moves.
Listeners describe the show as offering practical industry insights and actionable takeaways for sponsorship and marketing.
Regular listeners value the blend of global perspective and real-world deal context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Charlie XCX's Brat Summer is the perfect sports marketing template
Q: What does the SVP of Strategy do at the Dallas Mavericks?
The role encompasses data and analytics, ticket operations, business operations and corporate strategy, and international growth, all aligned to long-term vision and KPIs; the aim is to integrate these areas to support strategic decision making.
British Cycling Ventures' Darren Henry: Proving a new model for how governing bodies can be structured
Q: What do you see as next year's key achievements for British Cycling Ventures?
Continued investment in a broader events portfolio, expansion of programs like Sofa to Saddle, onboarding new commercial partners, and advancing the Grand Departure and Tour of Britain to reach bigger audiences and deeper societal engagement.
British Cycling Ventures' Darren Henry: Proving a new model for how governing bodies can be structured
Q: What advice would you offer to other national governing bodies considering this model?
Start by assessing commercial assets and IP with solid audience insights, and only proceed if there is clear potential for growth; ensure you have a structured plan aligned with the wider organization, and engage brands early to validate the commercial case before restructuring.
British Cycling Ventures' Darren Henry: Proving a new model for how governing bodies can be structured
Q: Here's a big question. What is British Cycling selling?
From a broad perspective, the organization is selling a combination of high-impact events, IP, and access to a diverse fan base. The aim is to monetize assets that resonate across a wide audience, supported by data-driven insights and strong partnerships that unlock growth for events like the Tour of Britain and initiatives such as Sofa to Saddle.
Everton’s Aaron Duckmanton: Life as a Premier League club Chief Revenue Officer
Q: Tell us a little bit about how you've gotten to the Chief Revenue Officer role and what that position entails within Everton's structure.
Aaron outlines a layered revenue remit—covering ticketing, conferences and events, retail, and international activities—while responsibility for partnerships remains with a separate Chief Partnerships Officer, enabling a two-person leadership model for major commercial areas.

Audience Metrics

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Frequently Asked Questions About Leaders Worth Knowing Podcast

What is Leaders Worth Knowing Podcast about and what kind of topics does it cover?

The show centers on the business of sport, exploring governance, sponsorship, media rights, and monetization across global leagues and events. Episodes thread through strategic shifts in properties like major cricket and football properties, athlete entrepreneurship, and the evolving role of rights holders and brands in shaping fan engagement. Noteworthy quirks include deep dives with top executives and investors, a willingness to compare models across sports and markets, and a strong emphasis on practical, deal-focused insights for sponsors, agencies, and media buyers. Potential listeners who want actionable perspectives on sponsorship strategy, event marketing, and the economics of modern sport will likely find it compelling and timely.

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How many listeners does Leaders Worth Knowing Podcast get?

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How many subscribers and views does Leaders Worth Knowing Podcast have?

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Which podcasts are similar to Leaders Worth Knowing Podcast?

These podcasts share a similar audience with Leaders Worth Knowing Podcast:

1. Business of Sport
2. Unofficial Partner Podcast
3. The Football Boardroom
4. The High Performance Podcast
5. The Sports Agents

How many episodes of Leaders Worth Knowing Podcast are there?

Leaders Worth Knowing Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Leaders Worth Knowing Podcast?

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What guests have appeared on Leaders Worth Knowing Podcast?

Recent guests on Leaders Worth Knowing Podcast include:

1. Francois Westcombe
2. Shivs Thevarr
3. Francesca Bodie
4. Shai Segev
5. Ted Goldthorpe
6. Scott O'Neil
7. Kevin Demoff
8. Mohamed Alsayyad

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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