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Leaders Worth Knowing Podcast

Leaders
Premier League
Women's Sports
Formula One
NBA
Women's Football
NFL
Australian Open
Formula 1
Olympic Games
Sponsorship
UEFA
Euro 2028
FIFA
Social Media
Tiktok
World Cup
Talent Management
Networking
Manchester United
Australia

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
SportsManagementBusiness

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Artwork for Leaders Worth Knowing Podcast

Latest Episodes

This week, London is the stage for the third edition of World Sevens Football, the pioneering 7-a-side women's football competition, and Co-Founders Jennifer Mackesy and Julie Uhrman broke into preparations to join David Cushnan in the studio to disc... more

India’s appetite and readiness to host major global events was one of the main topics at this week’s Indian Sports Summit in Bangalore, and James Emmett is on the ground with the mood and the colour from on and off stage.

With the IPL in full swing,... more

Ross Hutchins is six months into the role as CEO of the International Tennis Federation (ITF).

A former player, Hutchins retired in 2014 and went on to play numerous player-focused roles at the ATP. He replaced Kelly Fairweather in the role as the t... more

The quest to influence and monetise audiences is the core mission for much of the sports industry, and this week James Emmett and David Cushnan reflect on James’ podcast conversation with Liz Wynn, Chief Supporter Officer, at the Guardian - and in pa... more

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Recent Guests

Peter Hutton
Broadcast media rights sports industry veteran
Former Eurosport, Ten Sports, Taj TV, ESPN, Star; MP & Silver
Episode: Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon?
Ross Hutchins
CEO of the International Tennis Federation (ITF/World Tennis)
ITF/World Tennis
Episode: Ross Hutchins - a new CEO for a new era at the International Tennis Federation
Liz Wynn
Chief Supporter Officer, Revenue
Guardian Media Group
Episode: The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz Wynn
Tom Hill
Chief Commercial Officer, INEOS-Grenadiers (now NET Company INEOS)
INEOS-Grenadiers / NET Company INEOS
Episode: Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)
Sally Lockyer
CEO, Table Tennis England
Table Tennis England
Episode: Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum
Mark Darbon
CEO of the RNA
R&A (Royal and Ancient Golf Club of St Andrews)
Episode: Mark Darbon: the R&A CEO navigating golf’s disrupted ecosystem
Héctor Gonzalez Iñarritu
COO and effectively president of Business Operations at Club América
Club América
Episode: Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
James Johnson
CEO of Canada Soccer Media & Entertainment
Canada Soccer Media & Entertainment
Episode: Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports market
Steve Martin
Sports marketing expert, co-founder of MSQ Sports and Entertainment
MSQ Sports and Entertainment
Episode: The contrarian outlook that makes the Masters so great

Hosts

James Emmett
Editorial Director of Leaders; Host and editorial lead on sport business coverage
David Cushnan
Content Director at Leaders; Host/Co-host with deep industry coverage and executive interviews

Reviews

4.8 out of 5 stars from 45 ratings
  • Thoroughly Enjoyed

    I’ve been following this podcast for awhile and always look forward to new episodes

    Apple Podcasts
    5
    Ed_kernuky
    United Kingdom8 years ago
  • Good Stuff!

    I've been a delegate at three of the Leaders in Performance Summits and I'm so glad to see that they've decided to share insights in a podcast setting. I've thoroughly enjoyed the Summits and I'm pumped to listen to the podcasts. Highly recommend their organization!

    Apple Podcasts
    5
    Rob Gurden Tennis
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thought leadership on sports sponsorships and governance is consistently practical and industry-relevant.
Listeners appreciate the blend of strategy and on-the-ground insights from global sports markets.
Guests often bring high-level expertise that translates into actionable takeaways for brands and rights holders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ross Hutchins - a new CEO for a new era at the International Tennis Federation
Q: How does Hutchins view the Grand Slams' growth and its impact on the sport's funding and ecosystem?
He views Grand Slams as the pinnacle events that drive large-scale engagement and revenue, which should be reinvested to grow tennis at all levels, including national federations; while acknowledging expansion, he sees it as a positive development rather than a predatory move.
Ross Hutchins - a new CEO for a new era at the International Tennis Federation
Q: What are the four main areas Hutchins identifies for ITF's focus and growth strategy?
The ITF aims to govern the sport with clear rules, drive recreational participation, provide a structured youth-to-professional pathway, and oversee national competitions like the Davis Cup and Billie Jean King Cup, while funding and growth flow through major events, sponsorships, and media rights.
The contrarian outlook that makes the Masters so great
Q: What can other rights holders take from Augusta?
Treat your core audience as kings and queens, protect the core experience, and avoid diluting the brand by over-sharing or over-commercializing; focus on a premium, disciplined approach to engagement and hospitality.
The contrarian outlook that makes the Masters so great
Q: What are those little touches that the Masters does for players?
The Masters builds a sense of magic through Magnolia Drive, the new players' facility, and carefully curated experiences for players and their families, making the event feel exclusive and incredibly supportive of the players' needs.
The contrarian outlook that makes the Masters so great
Q: Give us your Masters memories, Steve. How many times have you been?
I've been about five times; the experience blends personal nostalgia with a respect for the event's unique culture, especially coming from a business and marketing perspective.

Audience Metrics

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Frequently Asked Questions About Leaders Worth Knowing Podcast

What is Leaders Worth Knowing Podcast about and what kind of topics does it cover?

This show centers on the global business of sport, with in-depth conversations about media rights, sponsorship, governance, and the evolving economics of major leagues, events, and federations. Episodes frequently feature senior executives, federation leaders, and brand marketers discussing strategy, sponsorship models, fan engagement, and the role of digital platforms in monetizing audiences. A notable hook is the mix of practical industry insights (from governance to branding activations) with candid leadership perspectives, making it especially valuable for professionals looking to understand how large-scale sports properties are run, sponsored, and funded. The format tends to blend actionable takeaways with high-level strategic debates,... more

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How many listeners does Leaders Worth Knowing Podcast get?

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Which podcasts are similar to Leaders Worth Knowing Podcast?

These podcasts share a similar audience with Leaders Worth Knowing Podcast:

1. Business of Sport
2. The Price of Football
3. The Football Boardroom
4. Unofficial Partner Podcast
5. Football Daily

How many episodes of Leaders Worth Knowing Podcast are there?

Leaders Worth Knowing Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leaders Worth Knowing Podcast?

Recent guests on Leaders Worth Knowing Podcast include:

1. Peter Hutton
2. Ross Hutchins
3. Liz Wynn
4. Tom Hill
5. Sally Lockyer
6. Mark Darbon
7. Héctor Gonzalez Iñarritu
8. James Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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