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Leaders Worth Knowing Podcast

Leaders
Premier League
Women's Sports
Formula One
NBA
Women's Football
NFL
Australian Open
Formula 1
Olympic Games
Sponsorship
UEFA
Euro 2028
FIFA
Social Media
Tiktok
World Cup
Talent Management
Networking
Manchester United
Australia

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

PublishesTwice weeklyEpisodes300Founded10 years ago
Number of ListenersCategories
ManagementSportsBusiness

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Artwork for Leaders Worth Knowing Podcast

Latest Episodes

What's the point of Cannes for the sports industry? As the marketing world prepares to descend on the French Riviera for the annual 'festival of creativity' that is Cannes Lions, sport has becoming increasingly central.

Kenny Annan-Jonathan, the new... more

With the World Cup in full swing, James Emmett and David Cushnan pause and reflect on the hydration breaks, introduced for this year’s tournament, and the new commercial avenue they’ve opened up - and ponder where they might be seen next, as fans and... more

Louise Young is responsible for the F1 calendar. The Australian lawyer and her team manage the motorsport series' relationships with promotor organisations around the world.

They are responsible for bringing in new races onto the calendar; for negot... more

As the Fifa World Cup finally kicks off in Mexico City, James Emmett and David Cushnan run the rule over the major business storylines, commercial implications and ever-present politics to keep eyes on in the opening phase of the tournament.

Buildin... more

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Recent Guests

Anurag Dahiya
Chief Commercial Officer at the ICC
ICC (International Cricket Council)
Episode: Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive markets
Jennifer Mackesy
Co-founder of World Sevens Football and founder/investor in the venture
World Sevens Football, Chelsea Women owner
Episode: Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football
Julie Uhrman
Co-founder of World Sevens Football and Angel City FC founder
World Sevens Football, Angel City FC
Episode: Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football
Peter Hutton
Broadcast media rights sports industry veteran
Former Eurosport, Ten Sports, Taj TV, ESPN, Star; MP & Silver
Episode: Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon?
Ross Hutchins
CEO of the International Tennis Federation (ITF/World Tennis)
ITF/World Tennis
Episode: Ross Hutchins - a new CEO for a new era at the International Tennis Federation
Liz Wynn
Chief Supporter Officer, Revenue
Guardian Media Group
Episode: The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz Wynn
Tom Hill
Chief Commercial Officer, INEOS-Grenadiers (now NET Company INEOS)
INEOS-Grenadiers / NET Company INEOS
Episode: Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)
Sally Lockyer
CEO, Table Tennis England
Table Tennis England
Episode: Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum
Mark Darbon
CEO of the RNA
R&A (Royal and Ancient Golf Club of St Andrews)
Episode: Mark Darbon: the R&A CEO navigating golf’s disrupted ecosystem

Hosts

James Emmett
Editorial Director of Leaders; Host and editorial lead on sport business coverage
David Cushnan
Content Director at Leaders; Host/Co-host with deep industry coverage and executive interviews

Reviews

4.8 out of 5 stars from 45 ratings
  • Thoroughly Enjoyed

    I’ve been following this podcast for awhile and always look forward to new episodes

    Apple Podcasts
    5
    Ed_kernuky
    United Kingdom8 years ago
  • Good Stuff!

    I've been a delegate at three of the Leaders in Performance Summits and I'm so glad to see that they've decided to share insights in a podcast setting. I've thoroughly enjoyed the Summits and I'm pumped to listen to the podcasts. Highly recommend their organization!

    Apple Podcasts
    5
    Rob Gurden Tennis
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thought leadership on sports sponsorships and governance is consistently practical and industry-relevant.
Listeners appreciate the blend of strategy and on-the-ground insights from global sports markets.
Guests often bring high-level expertise that translates into actionable takeaways for brands and rights holders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football
Q: How do you balance growth with sustainability and integration into the existing women's football ecosystem?
By partnering with federations and leagues, ensuring the format complements the 11-a-side game, focusing on high-quality product, player development, and long-term value for clubs, sponsors, and fans rather than chasing short-term gains.
Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football
Q: What have you learned from the first two tournaments, and how is that shaping the London edition?
The proof of concept is there with strong venue energy and TV viewership; they have refined elements such as the stadium-within-a-stadium concept and enhanced social content, now scaling with more creators and better entertainment-to-sport balance for London.
Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football
Q: What is World Sevens Football, and how did it originate?
World Sevens Football is a seven-a-side tournament format for professional women's clubs designed to be more entertaining, festival-like, and content-forward, created after initial experiences with club friendlies and energy from fans and players, which demonstrated a clear demand for a different presentation of the women's game.
Ross Hutchins - a new CEO for a new era at the International Tennis Federation
Q: How does Hutchins view the Grand Slams' growth and its impact on the sport's funding and ecosystem?
He views Grand Slams as the pinnacle events that drive large-scale engagement and revenue, which should be reinvested to grow tennis at all levels, including national federations; while acknowledging expansion, he sees it as a positive development rather than a predatory move.
Ross Hutchins - a new CEO for a new era at the International Tennis Federation
Q: What are the four main areas Hutchins identifies for ITF's focus and growth strategy?
The ITF aims to govern the sport with clear rules, drive recreational participation, provide a structured youth-to-professional pathway, and oversee national competitions like the Davis Cup and Billie Jean King Cup, while funding and growth flow through major events, sponsorships, and media rights.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Household Income
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Frequently Asked Questions About Leaders Worth Knowing Podcast

What is Leaders Worth Knowing Podcast about and what kind of topics does it cover?

This show centers on the global business of sport, with in-depth conversations about media rights, sponsorship, governance, and the evolving economics of major leagues, events, and federations. Episodes frequently feature senior executives, federation leaders, and brand marketers discussing strategy, sponsorship models, fan engagement, and the role of digital platforms in monetizing audiences. A notable hook is the mix of practical industry insights (from governance to branding activations) with candid leadership perspectives, making it especially valuable for professionals looking to understand how large-scale sports properties are run, sponsored, and funded. The format tends to blend actionable takeaways with high-level strategic debates,... more

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How many listeners does Leaders Worth Knowing Podcast get?

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Which podcasts are similar to Leaders Worth Knowing Podcast?

These podcasts share a similar audience with Leaders Worth Knowing Podcast:

1. Business of Sport
2. Unofficial Partner Podcast
3. The Price of Football
4. The Sports Agents
5. Sky Sports Cricket Podcast

How many episodes of Leaders Worth Knowing Podcast are there?

Leaders Worth Knowing Podcast launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leaders Worth Knowing Podcast?

Recent guests on Leaders Worth Knowing Podcast include:

1. Anurag Dahiya
2. Jennifer Mackesy
3. Julie Uhrman
4. Peter Hutton
5. Ross Hutchins
6. Liz Wynn
7. Tom Hill
8. Sally Lockyer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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