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The Scratch Agency Podcast

The Scratch Agency Podcast
Hawksoft
Artificial Intelligence
Insurance Industry
Insurance
Scratch Agency
New York City
Workers' Compensation
Commercial Insurance
Rainbow
Lead Generation
Meta Ads
Facebook
Google Ads
Ezlynx
Riskadvisor
Restaurant Insurance
Mastermind Groups
State Farm
Annual Planning
Agency Growth

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill... more

PublishesWeeklyEpisodes180Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Scratch Agency Podcast

Latest Episodes

In Episode 177 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald kick off a new style of community-driven episodes by answering questions coming directly from Scratch insurance agency owners.

This week’s question: **What can a com... more

In Episode 176 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down for another shop-talk episode to share what’s actually happening inside their agencies—what’s working, what isn’t, and what they’re learning along the way.

more

In Episode 175 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with **Mariah Gates, owner of Accelerated Automation**, to talk about one of the biggest opportunities independent insurance agencies are leaving on the tabl... more

In this episode of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald have an open conversation about where the podcast is headed—and a lesson every scratch insurance agency owner needs to hear: be careful who you take advice from.

Af... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kelly Donahue-Piro
Founder and President, Agency Performance Partners
Agency Performance Partners
Episode: Hiring Smarter & Building a Scalable Agency with Kelly Donahue-Piro
Tolga Tezel
CEO and founder of Canopy Connect
Canopy Connect
Episode: Modern Insurance Intake & Faster Quotes with Tolga Tezel | Canopy Connect
Michael Ley
Director of Networks
HawkSoft
Episode: Audit Your Agency Tech Stack Before Buying Another Tool | With Michael Ley
Charles Specht
Owner of Permissions Network Insurance Agency
Permissions Network Insurance Agency, LLC
Episode: Commercial Lines, Niche Strategy & Winning Bigger Accounts with Charles Specht
Kenny Jones
Owner of Remedy Insurance and Wealth Builders
Remedy Insurance and Wealth Builders
Episode: Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast
Kevin Ring
Chief Experience Mod Officer with Emerge Apps and Lead Workers Compensation Analyst for the Institute of WorkComp Professionals
Emerge Apps; Institute of WorkComp Professionals
Episode: Owning Workers’ Comp with Kevin Ring | Lower Mods, Better Processes & Stronger Commercial Accounts
Anthony Intile
COO of LionSure Insurance
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
John Dellafiora
Partner at LionSure Insurance Brokers
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
Massimo Mancini
Partner at LionSure Insurance Brokers
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook

Hosts

Stephen Turnbull
Host of The Scratch Agency Podcast, co-founder of T5 Insurance Services (Clinton, NY)
Shawn Fitzgerald
Co-host of The Scratch Agency Podcast, founder of Sound Harbor Insurance

Reviews

5.0 out of 5 stars from 29 ratings
  • Great podcast!

    I recently joined the podcast and I am really impressed with what these guys are doing for growing agencies absolutely worth a listen especially if you are just getting your agency off the ground and want great guidance on accelerating your progress.

    Apple Podcasts
    5
    Ringo6624
    United States5 months ago
  • Great Podcast - Worth a Listen

    I recently went on this podcast and very much enjoyed the conversation with Shawn & Stephen. They were friendly, easy to talk too and worked well together. Would 10/10 recommend agency owners to go on their show and follow this podcast.

    Apple Podcasts
    5
    qwerty474267
    United States6 months ago
  • Scratch agents for scratch agents. ❤️ So good.

    These two guys are bringing so much value to the scratch agency and the independent agency space as a whole. I opened my scratch agency in October of 2024 and this podcast, the guests, and content were instrumental in helping me get to that point. Thank you so much to Stephen and Shawn for creating something so special and taking us along on the journey! You guys rock. 😊

    Apple Podcasts
    5
    PTDsuperfan
    United States2 years ago
  • Lots of value

    Stephen and Shawn are providing a great service to scratch agents.

    Apple Podcasts
    5
    eg131
    United States2 years ago
  • Great show for indie agents!

    Stephen and Shawn are fantastic hosts and ask the important questions. A great podcast to learn as an independent agent!

    Apple Podcasts
    5
    JeffWhite19
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong community focus with tangible growth tactics.
Digestible, actionable content for indie agents.
Hosts are genuine, with-practical guest-driven conversations.
High-quality guests and useful templates every episode.

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Talking Points

Recent interactions between the hosts and their guests.

Throwback Episode: Building a Scratch Agency the Right Way with Dr. Billy R. Williams
Q: What role does technology and templates play in getting started?
He emphasizes building strong communication templates (email/text) that automate repetitive conversations, and selecting an AMS/CRM that integrates well to support consistent, scalable workflows.
Throwback Episode: Building a Scratch Agency the Right Way with Dr. Billy R. Williams
Q: What's the plan for the new family-led agency and its divisions?
Billy outlines three divisions (commercial, personal lines, and Medicare-related services) and explains how the kids will take leadership roles in each area, with the founder focusing on coordinating and mentoring while gradually handing off responsibilities as the business scales.
Commercial Prospecting That Actually Works with Charles Specht
Q: What KPIs should a new producer focus on?
Key KPIs include number of emails and cell phone numbers collected, BORs won, meetings set with COIs and referral partners, and the number of prospecting activities that scale the business. The emphasis should be on outcomes like BORs and meetings rather than sheer activity, with a plan to scale the agency.
Commercial Prospecting That Actually Works with Charles Specht
Q: What have you seen work well for prospecting commercial accounts?
The approach should be tailored to the business type and geography, but walking in and meeting people face to face, while not easy, can yield more durable results than cold calls—when done consistently. Use three core channels (in-person visits, emails, and social or podcasts) to create a cadence and increase likelihood of connecting with decision-makers.
Modern Insurance Intake & Faster Quotes with Tolga Tezel | Canopy Connect
Q: How does Canopy Connect actually work for an agent on a call with a prospect?
The agent sends a shareable link to the prospect, the prospect selects their carrier, and the system securely retrieves and returns the structured insurance data, which the agent then uses to prepare a quote without having to manually collect every detail.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About The Scratch Agency Podcast

What is The Scratch Agency Podcast about and what kind of topics does it cover?

Two veteran hosts run a practical show for independent insurance agents aiming to start or scale scratch agencies. Episodes mix hands-on business tactics with real-world stories—covering hiring, training, systems, tech stacks, prospecting, referrals, and partnerships. Regular sponsors and guest experts bring insights on insuretech, carrier relationships, and mastermind-style growth, often highlighting actionable templates, dashboards, and processes that listeners can implement immediately. The format tends to spotlight lean operations, community-building, and niche strategies that work in the independent agency space, with dedicated episodes around meetups, mastermind sessions, and real-world case studies. A standout element is the strong e... more

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How many listeners does The Scratch Agency Podcast get?

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Which podcasts are similar to The Scratch Agency Podcast?

These podcasts share a similar audience with The Scratch Agency Podcast:

1. Business Refocused
2. The Insurance Perspectives Podcast
3. Scale Your Insurance Agency | Hosted by Mike Stromsoe
4. Agency Intelligence: The Insurance Podcast Network
5. Insurance Producers Podcast

How many episodes of The Scratch Agency Podcast are there?

The Scratch Agency Podcast launched 4 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Scratch Agency Podcast?

Recent guests on The Scratch Agency Podcast include:

1. Kelly Donahue-Piro
2. Tolga Tezel
3. Michael Ley
4. Charles Specht
5. Kenny Jones
6. Kevin Ring
7. Anthony Intile
8. John Dellafiora

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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