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The Scratch Agency Podcast

The Scratch Agency Podcast
Artificial Intelligence
Hawksoft
Insurance
Insurance Industry
Workers' Compensation
Rainbow
Lead Generation
Scratch Agency
Meta Ads
Facebook
Google Ads
Riskadvisor
Ezlynx
Restaurant Insurance
Annual Planning
State Farm
Mastermind Groups
Agency Growth
New York City
Integrity Insurance Group

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill... more

PublishesWeeklyEpisodes169Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Scratch Agency Podcast

Latest Episodes

In Episode 166 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Michael Ley, Director of Networks at HawkSoft, to tackle a topic every agency owner needs to hear: your tech stack.

From shiny-object syndrome and AI o... more

In Episode 165 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald break down one of the biggest insurance industry stories of the year — the reported State Farm compensation changes and what they could mean for agents across the ind... more

In Episode 164 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald dive into one of the biggest hidden struggles agency owners face: constantly chasing the next thing instead of doubling down on what’s already working.

From AI noise... more

In Episode 163 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down for a raw and honest solo conversation about entrepreneurship, burnout, work-life balance, and the challenge of truly unplugging as a business owner.

Fresh ... more

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Recent Guests

Charles Specht
Owner of Permissions Network Insurance Agency
Permissions Network Insurance Agency, LLC
Episode: Commercial Lines, Niche Strategy & Winning Bigger Accounts with Charles Specht
Kenny Jones
Owner of Remedy Insurance and Wealth Builders
Remedy Insurance and Wealth Builders
Episode: Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast
Kevin Ring
Chief Experience Mod Officer with Emerge Apps and Lead Workers Compensation Analyst for the Institute of WorkComp Professionals
Emerge Apps; Institute of WorkComp Professionals
Episode: Owning Workers’ Comp with Kevin Ring | Lower Mods, Better Processes & Stronger Commercial Accounts
Anthony Intile
COO of LionSure Insurance
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
John Dellafiora
Partner at LionSure Insurance Brokers
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
Massimo Mancini
Partner at LionSure Insurance Brokers
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
Nick Sakha
Owner of Saka Agency and creator of Insurance Creators
Saka Agency
Episode: How Nicholas Sakha Built a $28M Agency Through Content & Consistency
Rick J. Lindsey
Insurance executive; founder involved with Prime Risk Partners and XINSURANCE
Prime Risk Partners / XINSURANCE
Episode: How Rick J. Lindsey Is Fixing the Broken Insurance Market | The Story Behind XINSURANCE & Specialty Risk
Luis Leal
Owner of Leal Insurance Services, Texas
Leal Insurance Services
Episode: Restarting From Scratch (Again) with LUIS LEAL | Independence, Niches & Building Smarter the Second Time

Hosts

Stephen Turnbull
Host with experience in building and leading scratch agencies; co-founder of T5 Insurance Services; frequent speaker on agency growth and partnerships.
Shawn Fitzgerald
Co-host and founder of Sound Harbor Insurance; frequent collaborator with Stephen on growth-focused conversations for scratch agencies.

Reviews

5.0 out of 5 stars from 29 ratings
  • Great podcast!

    I recently joined the podcast and I am really impressed with what these guys are doing for growing agencies absolutely worth a listen especially if you are just getting your agency off the ground and want great guidance on accelerating your progress.

    Apple Podcasts
    5
    Ringo6624
    United States3 months ago
  • Great Podcast - Worth a Listen

    I recently went on this podcast and very much enjoyed the conversation with Shawn & Stephen. They were friendly, easy to talk too and worked well together. Would 10/10 recommend agency owners to go on their show and follow this podcast.

    Apple Podcasts
    5
    qwerty474267
    United States3 months ago
  • Scratch agents for scratch agents. ❤️ So good.

    These two guys are bringing so much value to the scratch agency and the independent agency space as a whole. I opened my scratch agency in October of 2024 and this podcast, the guests, and content were instrumental in helping me get to that point. Thank you so much to Stephen and Shawn for creating something so special and taking us along on the journey! You guys rock. 😊

    Apple Podcasts
    5
    PTDsuperfan
    United Statesa year ago
  • Lots of value

    Stephen and Shawn are providing a great service to scratch agents.

    Apple Podcasts
    5
    eg131
    United States2 years ago
  • Great show for indie agents!

    Stephen and Shawn are fantastic hosts and ask the important questions. A great podcast to learn as an independent agent!

    Apple Podcasts
    5
    JeffWhite19
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows blend mentorship and candid industry critique in a relatable way.
Guests consistently bring high-value, actionable insights for growth.
Strong community focus with events and mastermind formats that drive results.
Hosts are practical and generous with real-world playbooks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Remote Referral Machine with No Cold Calls with Beth DeLaForest
Q: How do you approach referral partner relationships to avoid waste?
She describes a structured, value-driven approach with light-touch but consistent engagement, vetting for culture fit, transparent conversations about process, and prioritizing partners who align with client experience goals.
How to Build a Remote Referral Machine with No Cold Calls with Beth DeLaForest
Q: What is your growth strategy now—acquisitions or organic?
Beth discusses a mixed approach with two acquisitions complemented by a strong organic strategy, emphasizing referrals and client culture as core growth levers, not just headcount growth.
How to Build a Remote Referral Machine with No Cold Calls with Beth DeLaForest
Q: What was the biggest challenge you faced starting a remote agency in 2014?
Beth explains the early hurdles included choosing primitive tools, building credibility remotely, and learning the independent side after leaving the captive world; the key was perseverance, embracing new tech, and eventually forming a strong remote operating model.
Selling Insurance Inside a Dealership with James Itell
Q: Tell us about the startup and how you got started in the dealership model.
James explains that the venture began in 2018 when the auto group partner suggested using the dealership as a lead funnel. He started with no license, learned via mentors, built carrier relationships, and by December 2018 had sold their first policy, gradually expanding the team and integrating into the dealership workflow.
THROWBACK: Building a Scratch Insurance Agency with Dr. Billy Williams
Q: How will the kids generate new business leads and what training plan will they follow?
They'll follow a structured training approach under Inspire Nation, focusing on 10-12 core activities with an emphasis on numbers and templates, while gradually bringing on VAs after learning the foundational processes; the plan includes a mix of networking, referrals, and technology-enabled outreach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Scratch Agency Podcast

What is The Scratch Agency Podcast about and what kind of topics does it cover?

The show centers on practical, practitioner-focused strategies for building and growing scratch insurance agencies. Through real-world experiences, hosts examine topics like niche targeting, partnerships, agency operations, lead qualification, and scaling—from solo shops to multi-agent practices. Recurring threads include accountability, practical playbooks, technology adoption, and community-building through events and mastermind-style formats. Notable strengths are candid host dynamics, deep dives with seasoned guests, and sponsor integrations that highlight tools used by growing agencies. The format often blends tactical storytelling with actionable takeaways for independent agents seeking sustainable growth and resilience.

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How many listeners does The Scratch Agency Podcast get?

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What are the audience demographics for The Scratch Agency Podcast?

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How many subscribers and views does The Scratch Agency Podcast have?

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Which podcasts are similar to The Scratch Agency Podcast?

These podcasts share a similar audience with The Scratch Agency Podcast:

1. Business Refocused
2. The Insurance Perspectives Podcast
3. Power Producers Podcast
4. Scale Your Insurance Agency | Hosted Daniel Metcalf & Mike Stromsoe
5. Agency Intelligence: The Insurance Podcast Network

How many episodes of The Scratch Agency Podcast are there?

The Scratch Agency Podcast launched 4 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Scratch Agency Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Scratch Agency Podcast?

Recent guests on The Scratch Agency Podcast include:

1. Charles Specht
2. Kenny Jones
3. Kevin Ring
4. Anthony Intile
5. John Dellafiora
6. Massimo Mancini
7. Nick Sakha
8. Rick J. Lindsey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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