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Artwork for The Scratch Agency Podcast

The Scratch Agency Podcast

The Scratch Agency Podcast
Hawksoft
Insurance
Scratch Agency
Artificial Intelligence
Insurance Industry
Lead Generation
Meta Ads
Ezlynx
New York City
Workers' Compensation
Agencyzoom
Commercial Insurance
Rainbow
Entrepreneurship
Clinton, New York
Facebook
Google Ads
Riskadvisor
Restaurant Insurance
Mastermind Groups

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill... more

PublishesWeeklyEpisodes187Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Scratch Agency Podcast

Latest Episodes

In Episode 184 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald are joined by Michael Richardson of Richardson Insurance for a community call focused on building an agency where the business comes to you.

Michael and his wife, Er... more

In Episode 183 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Dan Sage, Director of Associations at HawkSoft, to talk about agency ownership, carrier relationships, industry associations, and the value of building ... more

Stephen and Shawn have built two very different agencies with very different approaches to generating business. Shawn has developed a strong paid lead strategy, particularly through Meta ads, while Stephen's agency relies heavily on community involve... more

The conversation starts with a new agency owner trying to decide between AMS platforms and phone systems. Stephen and Shawn use the question to explore a much bigger topic—how scratch agency owners should think about building their technology stack f... more

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Recent Guests

Michael Richardson
Fourth-generation insurance agency owner focused on inbound leads and personalized service
Richardson Insurance
Episode: Building an Inbound Insurance Agency with Michael Richardson
Dan Sage
HawkSoft Director of Associations and former insurance agency owner
HawkSoft
Episode: Why Insurance Associations Matter with Dan Sage | HawkSoft
Mariah Gates
Owner of Accelerated Automation
Accelerated Automation
Episode: Stop Underusing Your CRM with Mariah Gates | AgencyZoom, Automation & Smarter Insurance Tech
Dr. Billy Williams
Founder of Inspire a Nation Business Mentoring and Inspire a Nation Insurance Agency
Inspire a Nation
Episode: Throwback Episode: Building a Scratch Agency the Right Way with Dr. Billy R. Williams
Kelly Donahue-Piro
Founder and President, Agency Performance Partners
Agency Performance Partners
Episode: Hiring Smarter & Building a Scalable Agency with Kelly Donahue-Piro
Tolga Tezel
CEO and founder of Canopy Connect
Canopy Connect
Episode: Modern Insurance Intake & Faster Quotes with Tolga Tezel | Canopy Connect
Charles Specht
Guest with permissiongroup.com guidance; focuses on agency growth and referrals
Permission Group
Episode: Commercial Prospecting That Actually Works with Charles Specht
Michael Ley
Director of Networks
HawkSoft
Episode: Audit Your Agency Tech Stack Before Buying Another Tool | With Michael Ley
Kenny Jones
Owner of Remedy Insurance and Wealth Builders
Remedy Insurance and Wealth Builders
Episode: Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast

Hosts

Stephen Turnbull
Host of The Scratch Agency Podcast, co-founder of T5 Insurance Services (Clinton, NY)
Shawn Fitzgerald
Co-host of The Scratch Agency Podcast, founder of Sound Harbor Insurance

Reviews

5.0 out of 5 stars from 31 ratings
  • Great podcast!

    I recently joined the podcast and I am really impressed with what these guys are doing for growing agencies absolutely worth a listen especially if you are just getting your agency off the ground and want great guidance on accelerating your progress.

    Apple Podcasts
    5
    Ringo6624
    United States7 months ago
  • Great Podcast - Worth a Listen

    I recently went on this podcast and very much enjoyed the conversation with Shawn & Stephen. They were friendly, easy to talk too and worked well together. Would 10/10 recommend agency owners to go on their show and follow this podcast.

    Apple Podcasts
    5
    qwerty474267
    United States7 months ago
  • Scratch agents for scratch agents. ❤️ So good.

    These two guys are bringing so much value to the scratch agency and the independent agency space as a whole. I opened my scratch agency in October of 2024 and this podcast, the guests, and content were instrumental in helping me get to that point. Thank you so much to Stephen and Shawn for creating something so special and taking us along on the journey! You guys rock. 😊

    Apple Podcasts
    5
    PTDsuperfan
    United States2 years ago
  • Lots of value

    Stephen and Shawn are providing a great service to scratch agents.

    Apple Podcasts
    5
    eg131
    United States2 years ago
  • Great show for indie agents!

    Stephen and Shawn are fantastic hosts and ask the important questions. A great podcast to learn as an independent agent!

    Apple Podcasts
    5
    JeffWhite19
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong community focus with tangible growth tactics.
Digestible, actionable content for indie agents.
Hosts are genuine, with-practical guest-driven conversations.
High-quality guests and useful templates every episode.

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Talking Points

Recent interactions between the hosts and their guests.

Building an Inbound Insurance Agency with Michael Richardson
Q: Where do we start to create the process of this is something we're interested in doing, attacking the inbound league game?
Richardson recommends setting small, manageable targets, such as meeting one realtor or lender each week and creating one thoughtful hospitality gesture weekly. He advises tracking what works and gradually building the process.
Building an Inbound Insurance Agency with Michael Richardson
Q: If you don't mind just talking about that, did you and Erin early on just like, hey, this is how we want to build it?
Richardson says the agency's approach developed through years of iteration. Its three pillars now guide decisions, and the team avoids activities that fall outside them.
Why Insurance Associations Matter with Dan Sage | HawkSoft
Q: Besides Big I and PIA, is there any under the radar associations that you've just been impressed by that you think agents should look at?
Sage highlights user groups, including HawkSoft's Facebook users group, where agency owners share practical advice and offer to demonstrate how they handle workflows and software updates.
Why Insurance Associations Matter with Dan Sage | HawkSoft
Q: Can you speak to scratch agents or people looking to start a scratch agency about the importance of going to certain associations?
Sage says associations connect agency owners with carrier representatives, technology vendors, experienced peers, education, advice, and agency E&O insurance. He recommends attending events and building relationships rather than simply paying membership dues.
Throwback Episode: Building a Scratch Agency the Right Way with Dr. Billy R. Williams
Q: What role does technology and templates play in getting started?
He emphasizes building strong communication templates (email/text) that automate repetitive conversations, and selecting an AMS/CRM that integrates well to support consistent, scalable workflows.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Scratch Agency Podcast

What is The Scratch Agency Podcast about and what kind of topics does it cover?

Two veteran hosts run a practical show for independent insurance agents aiming to start or scale scratch agencies. Episodes mix hands-on business tactics with real-world stories—covering hiring, training, systems, tech stacks, prospecting, referrals, and partnerships. Regular sponsors and guest experts bring insights on insuretech, carrier relationships, and mastermind-style growth, often highlighting actionable templates, dashboards, and processes that listeners can implement immediately. The format tends to spotlight lean operations, community-building, and niche strategies that work in the independent agency space, with dedicated episodes around meetups, mastermind sessions, and real-world case studies. A standout element is the strong e... more

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Which podcasts are similar to The Scratch Agency Podcast?

These podcasts share a similar audience with The Scratch Agency Podcast:

1. Business Refocused
2. The Insurance Perspectives Podcast
3. Agency Intelligence: The Insurance Podcast Network
4. Scale Your Insurance Agency | Hosted by Mike Stromsoe
5. Power Producers Podcast

How many episodes of The Scratch Agency Podcast are there?

The Scratch Agency Podcast launched 4 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Scratch Agency Podcast?

Recent guests on The Scratch Agency Podcast include:

1. Michael Richardson
2. Dan Sage
3. Mariah Gates
4. Dr. Billy Williams
5. Kelly Donahue-Piro
6. Tolga Tezel
7. Charles Specht
8. Michael Ley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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