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The Scratch Agency Podcast

The Scratch Agency Podcast
Hawksoft
Artificial Intelligence
Insurance
Scratch Agency
Insurance Industry
Workers' Compensation
Commercial Insurance
Rainbow
Lead Generation
Meta Ads
Facebook
Google Ads
Ezlynx
Restaurant Insurance
Riskadvisor
Annual Planning
Mastermind Groups
Agency Growth
New York City
State Farm

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill... more

PublishesWeeklyEpisodes175Founded4 years ago
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BusinessEntrepreneurship

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Artwork for The Scratch Agency Podcast

Latest Episodes

In Episode 172 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Dr. Billy R Williams, founder of Inspire a Nation Business Mentoring, who shares a unique perspective on launching a brand-new independent agency with h... more

In Episode 171 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald welcome Kelly Donahue-Piro, Founder and President of Agency Performance Partners (APP), for a conversation every scratch agent needs to hear.

Whether you're preparin... more

🎙️ Podcast Episode 170 – Automate, Delegate & Eliminate | Building a More Efficient Agency

In Episode 170 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald dive into one of the most important—but often overlooked—topics for agenc... more

In Episode 169 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Tolga Tezel, Founder and CEO of Canopy Connect, to discuss how modern technology is transforming the insurance quoting process.

Tolga shares the story ... more

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Recent Guests

Tolga Tezel
CEO and founder of Canopy Connect
Canopy Connect
Episode: Modern Insurance Intake & Faster Quotes with Tolga Tezel | Canopy Connect
Michael Ley
Director of Networks
HawkSoft
Episode: Audit Your Agency Tech Stack Before Buying Another Tool | With Michael Ley
Charles Specht
Owner of Permissions Network Insurance Agency
Permissions Network Insurance Agency, LLC
Episode: Commercial Lines, Niche Strategy & Winning Bigger Accounts with Charles Specht
Kenny Jones
Owner of Remedy Insurance and Wealth Builders
Remedy Insurance and Wealth Builders
Episode: Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast
Kevin Ring
Chief Experience Mod Officer with Emerge Apps and Lead Workers Compensation Analyst for the Institute of WorkComp Professionals
Emerge Apps; Institute of WorkComp Professionals
Episode: Owning Workers’ Comp with Kevin Ring | Lower Mods, Better Processes & Stronger Commercial Accounts
Anthony Intile
COO of LionSure Insurance
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
John Dellafiora
Partner at LionSure Insurance Brokers
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
Massimo Mancini
Partner at LionSure Insurance Brokers
LionSure Insurance Brokers
Episode: Building a Scratch Agency with Partners | The LionSure Playbook
Nick Sakha
Owner of Saka Agency and creator of Insurance Creators
Saka Agency
Episode: How Nicholas Sakha Built a $28M Agency Through Content & Consistency

Hosts

Stephen Turnbull
Host with experience in building and leading scratch agencies; co-founder of T5 Insurance Services; frequent speaker on agency growth and partnerships.
Shawn Fitzgerald
Co-host and founder of Sound Harbor Insurance; frequent collaborator with Stephen on growth-focused conversations for scratch agencies.

Reviews

5.0 out of 5 stars from 29 ratings
  • Great podcast!

    I recently joined the podcast and I am really impressed with what these guys are doing for growing agencies absolutely worth a listen especially if you are just getting your agency off the ground and want great guidance on accelerating your progress.

    Apple Podcasts
    5
    Ringo6624
    United States4 months ago
  • Great Podcast - Worth a Listen

    I recently went on this podcast and very much enjoyed the conversation with Shawn & Stephen. They were friendly, easy to talk too and worked well together. Would 10/10 recommend agency owners to go on their show and follow this podcast.

    Apple Podcasts
    5
    qwerty474267
    United States4 months ago
  • Scratch agents for scratch agents. ❤️ So good.

    These two guys are bringing so much value to the scratch agency and the independent agency space as a whole. I opened my scratch agency in October of 2024 and this podcast, the guests, and content were instrumental in helping me get to that point. Thank you so much to Stephen and Shawn for creating something so special and taking us along on the journey! You guys rock. 😊

    Apple Podcasts
    5
    PTDsuperfan
    United Statesa year ago
  • Lots of value

    Stephen and Shawn are providing a great service to scratch agents.

    Apple Podcasts
    5
    eg131
    United States2 years ago
  • Great show for indie agents!

    Stephen and Shawn are fantastic hosts and ask the important questions. A great podcast to learn as an independent agent!

    Apple Podcasts
    5
    JeffWhite19
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows blend mentorship and candid industry critique in a relatable way.
Guests consistently bring high-value, actionable insights for growth.
Strong community focus with events and mastermind formats that drive results.
Hosts are practical and generous with real-world playbooks.

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Talking Points

Recent interactions between the hosts and their guests.

Commercial Prospecting That Actually Works with Charles Specht
Q: What KPIs should a new producer focus on?
Key KPIs include number of emails and cell phone numbers collected, BORs won, meetings set with COIs and referral partners, and the number of prospecting activities that scale the business. The emphasis should be on outcomes like BORs and meetings rather than sheer activity, with a plan to scale the agency.
Commercial Prospecting That Actually Works with Charles Specht
Q: What have you seen work well for prospecting commercial accounts?
The approach should be tailored to the business type and geography, but walking in and meeting people face to face, while not easy, can yield more durable results than cold calls—when done consistently. Use three core channels (in-person visits, emails, and social or podcasts) to create a cadence and increase likelihood of connecting with decision-makers.
Modern Insurance Intake & Faster Quotes with Tolga Tezel | Canopy Connect
Q: How does Canopy Connect actually work for an agent on a call with a prospect?
The agent sends a shareable link to the prospect, the prospect selects their carrier, and the system securely retrieves and returns the structured insurance data, which the agent then uses to prepare a quote without having to manually collect every detail.
The Anatomy of Your First $1 Million in Premium | Lessons From the Scratch Journey
Q: What would you say to somebody that's listening to the Shawn right now that hasn't started their agency or doesn't have a single policy on the books, but is for sure about to start their agency, about their first million in premium?
Surround yourself with people who are going to push you toward that goal and build a mastermind-like support system; take decisive action and trust your gut while iterating your business model as you grow.
How to Build a Remote Referral Machine with No Cold Calls with Beth DeLaForest
Q: How do you approach referral partner relationships to avoid waste?
She describes a structured, value-driven approach with light-touch but consistent engagement, vetting for culture fit, transparent conversations about process, and prioritizing partners who align with client experience goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Scratch Agency Podcast

What is The Scratch Agency Podcast about and what kind of topics does it cover?

The show centers on practical, practitioner-focused strategies for building and growing scratch insurance agencies. Through real-world experiences, hosts examine topics like niche targeting, partnerships, agency operations, lead qualification, and scaling—from solo shops to multi-agent practices. Recurring threads include accountability, practical playbooks, technology adoption, and community-building through events and mastermind-style formats. Notable strengths are candid host dynamics, deep dives with seasoned guests, and sponsor integrations that highlight tools used by growing agencies. The format often blends tactical storytelling with actionable takeaways for independent agents seeking sustainable growth and resilience.

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How many listeners does The Scratch Agency Podcast get?

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Which podcasts are similar to The Scratch Agency Podcast?

These podcasts share a similar audience with The Scratch Agency Podcast:

1. Business Refocused
2. The Insurance Perspectives Podcast
3. Agency Intelligence: The Insurance Podcast Network
4. Insurance Producers Podcast
5. The Insurance Guys Podcast

How many episodes of The Scratch Agency Podcast are there?

The Scratch Agency Podcast launched 4 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Scratch Agency Podcast?

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What guests have appeared on The Scratch Agency Podcast?

Recent guests on The Scratch Agency Podcast include:

1. Tolga Tezel
2. Michael Ley
3. Charles Specht
4. Kenny Jones
5. Kevin Ring
6. Anthony Intile
7. John Dellafiora
8. Massimo Mancini

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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