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Artwork for The Future Report

The Future Report

McCrindle
Australia
Artificial Intelligence
Gen Z
Consumer Behavior
Subscription Economy
Ethical Consumption
Data Storytelling
Generation Z
Mental Health
Mccrindle
Generational Differences
Not-For-Profits
Charities
Baby Names
Generation Alpha
Data Visualization
Intergenerational Teams
Donor Behavior
Communication
Communication Styles

A podcast hosted by social research company, McCrindle, for anyone curious about the future. Each episode we'll discuss what's going on in the world, and what our research tells us will happen in the future.

PublishesWeeklyEpisodes162Founded7 years ago
Number of ListenersCategory
Business

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Artwork for The Future Report

Latest Episodes

The modern landscape of communication is undergoing a significant transformation as attention spans tighten and audiences demand more substantial evidence behind every claim.

This shift reflects a broader sociological movement where data is no long... more

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Current students and graduates are entering the workforce during a time of profound transformation.

They're entering the workforce at a time when AI is threatening to wipe out many entry level roles. Recent videos have shown keynote speakers at grad... more

YouTube

Education is the cornerstone of our society, shaping the future for every child, so who is going to teach the next generation

In this podcast we unpack insights from our upcoming report titled "The future education workforce" looking at the challeng... more

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The nation's attention has been fixed on the federal budget, something that always provides a unique window into our national priorities.

In this episode of the podcast Mark McCrindle and Grant Dusting unpack how the budget and Australia’s demograp... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mark McCrindle
Researcher and founder of McCrindle
McCrindle
Episode: Business resilience and digital distraction
Ashley Fell
Director of Advisory at McCrindle
McCrindle
Episode: How thriving schools stay ahead of change with Ashley Fell
Luke Davies
Marketing executive and insight strategist at McCrindle
McCrindle
Episode: The controversy around generational labels with Luke Davies
Abby Robinson
Research executive at McCrindle and key author of the baby names report
McCrindle
Episode: Unpacking the top baby names of 2025 with Abby Robinson
Sophie Renton
Managing Director at McCrindle
McCrindle
Episode: How and why people give to not-for-profits with Sophie Renton

Hosts

Mark McCrindle
Co-host and researcher providing insights on future trends
Ashley Fell
Host; Creative Director and communications expert focusing on future trends and storytelling
Holly Schaaf
Host; responsible for engaging audiences with research-led storytelling

Reviews

5.0 out of 5 stars from 60 ratings
  • Insightful and interesting show

    Really enjoying this podcast, the topics are insightful and relatable to future challenges we face as communities and in workplaces. I particularly have enjoyed some of Mark’s analogies and approaches to describing complex topics - it makes research and data interesting and accessible. Thanks for a great listen.

    Apple Podcasts
    5
    ChuckT31
    Australia4 years ago
  • Would recommend

    This podcast is a lovely way to stay up to date with relevant research on the trends which impact our lives. It’s presented clearly with a positive tone

    Apple Podcasts
    5
    Fiona Agha
    Australia4 years ago
  • Valuable insights

    Enjoying the insights from current research on issues relevant to daily life and work.

    Apple Podcasts
    5
    LSS2016
    Australia5 years ago
  • Very informative

    Great podcast with lots of info and ideas to understand each generation and how we can all be United in our differences. Lots of street cred too with the data from the McCrindle Research. Thanks for a great podcast!

    Apple Podcasts
    5
    Susielou197
    Australia5 years ago
  • Excellent podcast

    A really interesting podcast about our culture and the future. Ashley is a warm and friendly host. Looking forward to more.

    Apple Podcasts
    5
    Rks32
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and topics are seen as timely and relevant to workplaces.
The host team is praised for clarity and credible research sources.
Sound educational value for teams planning strategies and communications.
The hosting style is described as warm and engaging, making complex data accessible.
Listeners appreciate the rigorous, data-driven approach to long-term trends.

Talking Points

Recent interactions between the hosts and their guests.

Mastering the art of data storytelling
Q: What makes data storytelling effective on stage?
Distill complex data into a few compelling insights, weave them into a narrative, and use visuals to reinforce the storyline while maintaining audience connection.
Mastering the art of data storytelling
Q: How do you tailor a keynote for different audience sizes and settings?
Focus on audience understanding, adjust timing, and tailor content and delivery to the context, with emphasis on actionable takeaways and engagement strategies.
New research: The impact of global events on morale and behaviour
Q: What sort of leadership do you think will help people in our community to use the data and connect well with others?
Lead with empathy, maintain a grounding presence, acknowledge when you don't have all the answers, and invite the team to contribute strength and ideas to solve problems together.
Business resilience and digital distraction
Q: Is there any positive sign for the economy or business outlook?
Yes. While exits are high, new startups are also occurring, with growth in sectors like construction, freight/transport, and healthcare. A positive sentiment among business leaders about the next six months suggests resilience and a belief that investments in technology and talent can sustain growth.
The trilemma of lower birth rates and how shorter tenures impact the workplace
Q: What practical steps can leaders take now to adapt to a multi-generational workforce and a rising role for AI in the workplace?
Leaders should emphasize transferable skills, cultivate a strong culture of trust, empower and release emerging leaders, and actively model and celebrate AI adoption to improve productivity and inclusion across generations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Future Report

What is The Future Report about and what kind of topics does it cover?

A data-driven, futures-forward discussion focused on demographics, social trends, and economy-shaping forces. Episodes frequently explore aging populations, Gen Z dynamics, AI in the workplace, education and leadership, and how households and organizations adapt to changing housing costs, migration, and technology. The format combines research insights from a prominent social analytics firm with practical implications for governments, businesses, and educators, offering concrete implications for strategy, policy, and people leadership. A standout characteristic is the emphasis on data-backed storytelling and real-world applications, including management pipelines, authentic branding, and inclusive workplace cultures.

Listeners are likely d... more

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Which podcasts are similar to The Future Report?

These podcasts share a similar audience with The Future Report:

1. This Working Life
2. Squiz Today
3. ABC News Daily
4. The Imperfects
5. Hamish & Andy

How many episodes of The Future Report are there?

The Future Report launched 7 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future Report?

Recent guests on The Future Report include:

1. Mark McCrindle
2. Ashley Fell
3. Luke Davies
4. Abby Robinson
5. Sophie Renton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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