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The Content Crib Podcast

Eric Anderson and Chris Grosse
Personal Branding
Linkedin
Healthcare
Healthcare Marketing
Telehealth
Content Creation
Social Selling
Content Marketing
Medtech
Patient Acquisition
Data-Driven Marketing
Invigor Medical
Artificial Intelligence
AI Tools
Compounding
Social Media
Non-Alcoholic Beverages
Health
Demographics
Psychographics

The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

PublishesWeeklyEpisodes37Founded10 months ago
Number of ListenersCategories
Health & FitnessMedicine

Listen to this Podcast

Artwork for The Content Crib Podcast

Latest Episodes

Healthcare leaders are being asked to step into the spotlight like never before and the ask is coming from every direction. Boards want a visible CEO. Investors want a confident narrative. Teams want leadership they can rally around. Customers and pa... more

YouTube

Recruiters aren’t just reading resumes anymore. They’re buying AI tools that scan the internet for signals of credibility, expertise, and relevance, then handing a shortlist to a human who decides who gets the call. If your online presence is thin or... more

YouTube

AI is moving fast, but most people are still using it like a toy or worse, using it to pump out fake content that quietly kills trust. We dig into a more useful approach: keep the creative and relationship building work human, then use AI agents to t... more

YouTube

Your next business consultant might already be sitting on your laptop, and it might be trained on the exact books you trust most. We talk through a simple but surprisingly powerful workflow: upload PDFs of your favorite business and productivity book... more

YouTube

A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it all: w... more

YouTube

We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come... more

YouTube

We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the case for building digital assets you actually own in... more

YouTube

Your reach didn’t “randomly” drop. The platforms are getting stricter, the feed is getting noisier, and the old playbook of posting more is starting to backfire. We dig into why the algorithm is shifting toward E-E-A-T (experience, expertise, authori... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Mark Kempf
Author of Unfurl Your Sales and benefits industry veteran.
Episode: Personal Branding Transforms Traditional Industries: Mark Kempf Shows Us How #11
Seth Turnoff
Master marketer, sales pro and founder of Custom Medical Marketing
Custom Medical Marketing
Episode: Capturing Patients Through Data-Driven Marketing #8
Preston Alexander
Founder and CEO of Forward Slash Health
Forward Slash Health
Episode: The Content Crib Podcast #5 with Preston Alexander
Joseph Miller
A seasoned professional in MedTech, capital equipment, and leadership.
Episode: From Bullet Holes to Broadcast: Content Crib Episode 4 ft. Joseph Miller

Hosts

Eric Anderson
Host and content strategist focused on turning content into trust; collaborates on defining authentic, outcome-driven messaging and community-building in professional spaces.
Chris Grosse
Co-host and content strategist partner, co-developing practical frameworks for branding, AI-enabled content, and healthcare marketing through engaging dialogue.

Reviews

5.0 out of 5 stars from 9 ratings
  • MedTech Momentum

    This podcast offers innovative ways to stay relevant in the med tech space. I can’t wait to hear more!

    Apple Podcasts
    5
    CCGG22222
    United States10 months ago
  • Looking forward to the series!

    As someone in the MedTech space I’m very interested in following this podcast! Keep it going guys!

    Apple Podcasts
    5
    DWBerkey
    United States10 months ago
  • Never Stop Learning

    For those who haven’t caught on to this group of change-agents and are curious/uneasy about the rapid change in how we communicate with potential customers … or why they don’t respond … Content Crib is the place to start. They have built a tribe of strivers, always on the hunt to find better ways of networking and honing their craft. So, take a listen, find them on LinkedIn.

    Apple Podcasts
    5
    Joec4now
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Useful mix of healthcare insights and AI-driven content tips.
Authentic storytelling and community-building come through strongly.
Clear, practical strategies for personal branding and content, especially on LinkedIn.

Top Medicine Podcasts

Talking Points

Recent interactions between the hosts and their guests.

She turned a layoff into a 30-day, $30K blueprint for personal branding, social selling, and courageous action #14
Q: Can you share some of the best techniques for using AI in B2B sales?
Use AI tools to automate repetitive tasks, track CRM input, and research accounts, depending on what annoys you most about your current workflow.
She turned a layoff into a 30-day, $30K blueprint for personal branding, social selling, and courageous action #14
Q: How do you decide when to use public content versus personalized video outreach?
It all helps each other; personalized videos are a way to make personal connections, while public content builds up a brand.
She turned a layoff into a 30-day, $30K blueprint for personal branding, social selling, and courageous action #14
Q: What made you decide to go, you know what, I'm going to do this challenge?
I was part of a mass layoff at my company and decided to make $30,000 in one month as a way to build my business and myself up.
Algorithms Don't Care About Your View Count #12
Q: What do you think the biggest challenge is getting started?
You just have to start and share a message; consistency is key.
From Caregiver to CEO: How Derek Berkey is Transforming Telehealth Through Personal Branding #10
Q: How does your personal brand build trust in healthcare?
A personal brand helps to reduce skepticism around healthcare by showing a genuine interest in patient lifestyle beyond just product sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Content Crib Podcast

What is The Content Crib Podcast about and what kind of topics does it cover?

A show focused on turning content into trust, with a heavy emphasis on personal branding, social selling, and authentic storytelling in professional spaces. Episodes frequently explore LinkedIn strategies, healthcare and MedTech marketing, AI-assisted content creation, and building genuine connections through video and community engagement. Notable throughlines include the pivot to entrepreneurship, the power of documenting challenges, and a pragmatic stance on authenticity versus AI-generated material, all anchored by a hands-on, actionable approach that resonates with B2B audiences.

A standout aspect is the mix of practical how-tos (personal branding, content creation, and AI prompting) with real-world industry focus (healthcare, MedTech... more

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How many episodes of The Content Crib Podcast are there?

The Content Crib Podcast launched 10 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Content Crib Podcast?

Recent guests on The Content Crib Podcast include:

1. Mark Kempf
2. Seth Turnoff
3. Preston Alexander
4. Joseph Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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