Shoppernomics
Phil McGeeShoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
| Publishes | Infrequently | Episodes | 25 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
Listen to this Podcast
Latest Episodes
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
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Reviews
- It's about time!
Finally, a podcast for people who want to better understand shoppers and shopper behavior. I really like the format of interviewing academics who are not trying to sell a book but rather uncover truths about consumer behavior and decision making. I look forward to many more episodes to come.
Apple Podcasts5meow (:
United States9 years ago
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Audience Metrics
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Which podcasts are similar to Shoppernomics?
These podcasts share a similar audience with Shoppernomics:
1. Kantar Retail Sound Bites
2. The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
3. The Modern Customer Podcast
4. Behavioral Grooves Podcast
5. Brainfluence
How many episodes of Shoppernomics are there?
Shoppernomics launched 9 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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