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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more

PublishesTwice weeklyEpisodes386Founded6 years ago
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BusinessScienceSocial SciencesMarketing

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Artwork for The Brainy Business

Latest Episodes

In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Footb... more

18 hours ago

In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensi... more

5 days ago

In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavi... more

8 days ago

In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routine... more

12 days ago


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4.7 out of 5 stars from 265 ratings
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    I am extremely grateful to The Brainy Business Podcast for inspiring me every episode in my work as a cyber anthropologist. There have been many times that Melina's insights and explanations on behavioural economic topics have led me to not only apply it to the day job, but to also use those concepts as springboards for my own talks and practice. I can truly say that most of my speaking career (at least the good talks!) are because Melina made me think about my profession in interesting and thou... more

    Apple Podcasts
    United Kingdom6 months ago
  • audibleの本同様に聴きやすい!

    エピソードごとにテーマが明確。 (ゲストがいる時のゲストは別として)重要事項は速度をゆっくりしてくれるし、全体的にクッキリ明瞭な話し方なので、英語でもとても聴きやすい。内容がスッと入ってきます。 肝心の内容も色々興味深い!ビジネスのヒントとなる行動経済学としてだけじゃなく、毎日の話題作りや人間関係のヒントにもなりそう。

    Apple Podcasts
    Japan7 months ago
  • 行動経済学って目からウロコ

    コロナ感染して外出規制中に聴き始めました。まだたくさんは聴けてないけど今のところ2023年8月のUsing availability biasの話は特に秀逸でした。サメで死ぬより牛に殺された人の方が何十倍も多いなんて!たしかにサメの方が危険とのバイアスありました… 内容が面白いだけでなく、とてもクリアー、かつ大事な言葉はゆっくりと強弱付けて話されるので聴きやすい英語です。これから毎日聴かせていただきます。

    Apple Podcasts
    Japan7 months ago

    I love brainy business and the content they provide. Super helpful for my startup.

    Apple Podcasts
    United States9 months ago
  • Fellow behavioral sciences fan here

    Thanks to Melina for the wonderful podcast. Loved how she basically took the Starbucks approach apart, piece by piece. Looking forward to hearing more!

    Apple Podcasts
    Ukrainea year ago

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