The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina PalmerConsumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
| Publishes | Daily | Episodes | 505 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Social SciencesBusinessMarketingScience | |||
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Latest Episodes
In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like"... more
In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how t... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Jason Voiovich, author of the intriguing book, Bullfrogs Bingo and the Little House on the Prairie. Together, they explore the innovative spirit of the Great Depression, a ti... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this e... more
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- Really thoughtful conversations!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Apple Podcasts5Academic in MA
United Statesa month ago - Terrifically entertaining and educational!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Apple Podcasts5Micke Pickadoll
Sweden2 months ago - Excellent
Melina is engaging and really knows her stuff. Highly recommended!
Apple Podcasts5Robert KurzbanUnited States6 months ago - As a curious, psychology obsessed learner
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Apple Podcasts5Obsessed learner
Norway9 months ago - Fantastic combination of the “art and science” of business
I cannot remember how I was brought to Melina and her wonderful podcast but I thank my lucky stars I was. She has an amazing way of taking the true academic research and ideas and apply them to everyday business. Her interviews are thoughtful and spirited.
She also has a wealth of facts and ideas that I can apply almost immediately after the show. Her bright, happy and energetic way of hosting also just brings light to my day.
This is a must have in your subscription list!!
Apple Podcasts5KevinaomUnited States10 months ago
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Chart Rankings
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Apple Podcasts | #102 | United States/Business/Marketing |
Apple Podcasts | #84 |  Canada/Business/Marketing |
Apple Podcasts | #209 |  United Kingdom/Business/Marketing |
Apple Podcasts | #171 |  Italy/Business/Marketing |
Apple Podcasts | #11 |  Indonesia/Business/Marketing |
Apple Podcasts | #15 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Brainy Business
What is The Brainy Business about and what kind of topics does it cover?
Offering insights into the intriguing nature of consumer behavior, the content centers around behavioral economics and psychology, highlighting why people make certain purchasing decisions. The episodes feature discussions on various concepts such as framing in marketing, pricing strategies, consumer connections, and the influence of small changes on decision-making. Listeners can expect actionable advice and practical applications to enhance their marketing efforts and improve business effectiveness.
What sets this podcast apart is its blend of academic research with accessible, real-world applications. Host Melina Palmer facilitates engaging conversations with expert guests, transforming complex theories into understandable and applicabl... more
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How many listeners does The Brainy Business get?
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Which podcasts are similar to The Brainy Business?
These podcasts share a similar audience with The Brainy Business:
1. Nudge
2. Choiceology with Katy Milkman
3. Fixable
4. ReThinking
5. Why That Worked – Presented by StoryBrand.ai
How many episodes of The Brainy Business are there?
The Brainy Business launched 7 years ago and published 505 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Brainy Business?
Recent guests on The Brainy Business include:
1. Greta Harper
2. Pat Flynn
3. Elizabeth Weingarten
4. Siri Chilazi
5. Willie Pietersen
6. Scott Miller
7. Dr. Nilanjana Dasgupta
8. Amy Gallo
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