Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
Publishes | Daily | Episodes | 541 | Founded | 7 years ago |
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Number of Listeners | Categories | BusinessMarketingSocial SciencesScience |
In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening conversation explores the critical shift from traditional engagement metrics to prioritizing employe... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive ex... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school running coach, shares his remarkable journey of transforming a struggling team at Newberry Park High Sc... more
In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of sight profoundly influences behavior and decision-making. Did you know that sight occupies more space ... more
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Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Melina is engaging and really knows her stuff. Highly recommended!
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #17 | |
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Apple Podcasts | #198 | |
Apple Podcasts | #33 |
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Focused on the intricate dynamics of consumer behavior, this podcast explores the psychological underpinnings of why consumers make the decisions they do. The host guides listeners through complex principles of behavioral economics, delivering insights that are both accessible and practical for entrepreneurs, marketers, and business professionals. Episodes tackle a variety of themes including branding, consumer decision-making, procrastination, and the influence of emotions like nostalgia on purchasing behavior. The show features a blend of expert guests and relatable anecdotes, aiming to empower listeners to implement behavioral insights into their business strategies effectively.
A unique aspect is the emphasis on making psychological co... more
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These podcasts share a similar audience with The Brainy Business:
1. Nudge
2. The StoryBrand Podcast
3. The Amy Porterfield Show
4. Marketing Against The Grain
5. Social Media Marketing Podcast
The Brainy Business launched 7 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Brainy Business include:
1. Sean Brosnan
2. Nancy Harhut
3. Laurier Mandin
4. Dr. Andy Luttrell
5. Louis Grenier
6. Sebastian Page
7. Dr. Tessa Misiaszek
8. Emily Kasriel
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