The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina PalmerConsumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
| Publishes | Daily | Episodes | 547 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingSocial SciencesScienceBusiness | |||
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Latest Episodes
In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they explore the powerful influence of social status and how anointment, being endorsed by someone signific... more
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semiotics in Retail. Together, they dive deep into the world of semiotics, the study of signs, symbols, ... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Modern World. Together, they explore the fascinating concept of disruption, diving into how seemingly ord... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in environmental compliance through innovative behavioral economics strategies. This conversation revisits... more
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- a must listen!
Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
Apple Podcasts5Molecular Biophysics
United States3 months ago - Really thoughtful conversations!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Apple Podcasts5Academic in MAUnited States6 months ago - Terrifically entertaining and educational!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Apple Podcasts5Micke Pickadoll
Sweden7 months ago - Excellent
Melina is engaging and really knows her stuff. Highly recommended!
Apple Podcasts5Robert KurzbanUnited Statesa year ago - As a curious, psychology obsessed learner
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Apple Podcasts5Obsessed learner
Norwaya year ago
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Chart Rankings
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Apple Podcasts | #172 | United States/Business/Marketing |
Apple Podcasts | #214 |  Canada/Business/Marketing |
Apple Podcasts | #60 |  France/Business/Marketing |
Apple Podcasts | #234 |  Australia/Business/Marketing |
Apple Podcasts | #14 |  Singapore/Business/Marketing |
Apple Podcasts | #19 |  Taiwan/Business/Marketing |
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Frequently Asked Questions About The Brainy Business
What is The Brainy Business about and what kind of topics does it cover?
Focused on the intricate dynamics of consumer behavior, this podcast explores the psychological underpinnings of why consumers make the decisions they do. The host guides listeners through complex principles of behavioral economics, delivering insights that are both accessible and practical for entrepreneurs, marketers, and business professionals. Episodes tackle a variety of themes including branding, consumer decision-making, procrastination, and the influence of emotions like nostalgia on purchasing behavior. The show features a blend of expert guests and relatable anecdotes, aiming to empower listeners to implement behavioral insights into their business strategies effectively.
A unique aspect is the emphasis on making psychological co... more
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How many listeners does The Brainy Business get?
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What are the audience demographics for The Brainy Business?
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Which podcasts are similar to The Brainy Business?
These podcasts share a similar audience with The Brainy Business:
1. Nudge
2. Negotiate Anything
3. The Learning Leader Show With Ryan Hawk
4. Choiceology with Katy Milkman
5. Marketing Against The Grain
How many episodes of The Brainy Business are there?
The Brainy Business launched 7 years ago and published 547 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brainy Business?
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What guests have appeared on The Brainy Business?
Recent guests on The Brainy Business include:
1. Karina Montez
2. Mario Drago
3. Dr. Richard Thaler
4. Dr. Alex Imas
5. Alex Emus
6. Richard Thaler
7. Dr. Henry Stott
8. Sean Brosnan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.