The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina PalmerConsumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
| Publishes | Weekly | Episodes | 589 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessScienceSocial Sciences | |||
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Latest Episodes
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and a remarkable portfolio of projects, Dan shares his insights on the fascinating w... more
In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've ever felt overwhelmed by the multitude of concepts in this field, this episode i... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-performing teams and what truly sets exceptional teams apart from the rest. Drawing from extensive research... more
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice ... more
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- a must listen!
Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
Apple Podcasts5Molecular Biophysics
United Statesa year ago - Really thoughtful conversations!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Apple Podcasts5Academic in MAUnited Statesa year ago - Terrifically entertaining and educational!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Apple Podcasts5Micke Pickadoll
Swedena year ago - Excellent
Melina is engaging and really knows her stuff. Highly recommended!
Apple Podcasts5Robert KurzbanUnited States2 years ago - As a curious, psychology obsessed learner
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Apple Podcasts5Obsessed learner
Norway2 years ago
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Apple Podcasts | #112 | United States/Business/Marketing |
Apple Podcasts | #45 |  United Kingdom/Business/Marketing |
Apple Podcasts | #147 |  Canada/Business/Marketing |
Apple Podcasts | #249 |  Ukraine/Top Podcasts |
Apple Podcasts | #3 | Ukraine/Business/Marketing |
Apple Podcasts | #7 |  South Africa/Business/Marketing |
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Frequently Asked Questions About The Brainy Business
What is The Brainy Business about and what kind of topics does it cover?
This show centers on behavioral economics, decision making, and how psychology informs marketing, branding, and sales. Across episodes, listeners explore how perception, emotion, and context shape buying behavior, with practical frameworks for messaging, pricing, and customer experience. Guests range from neuroscientists and authors to practitioners applying behavioral science in B2B, nonprofit fundraising, and product strategy, often illustrating ideas with real-world tests, tests, and case studies. The format tends to mix rigorous concepts with actionable tips, storytelling, and frameworks you can apply to campaigns, product launches, and teams. A notable strength is the blend of academic grounding with accessible, everyday business appli... more
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How many listeners does The Brainy Business get?
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Which podcasts are similar to The Brainy Business?
These podcasts share a similar audience with The Brainy Business:
1. Worklife with Molly Graham
2. Nudge
3. Coaching for Leaders
4. Big Swings Only
5. Coaching Real Leaders
How many episodes of The Brainy Business are there?
The Brainy Business launched 8 years ago and published 589 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brainy Business?
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What guests have appeared on The Brainy Business?
Recent guests on The Brainy Business include:
1. Dan Bennett
2. Ron Friedman
3. Mike Rucker
4. Oliver Sweet
5. Kevin Maney
6. Dr. Jay Maddock
7. Dr. Troy Campbell
8. Eric Ries
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.