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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer
Behavioral Economics
Pricing Strategy
Confidence
Consumer Psychology
Marketing
Consumer Behavior
Pricing Strategies
Hawthorne Effect
Failure
Nudges
Mental Health
Hype
Quality Vs Value
Dopamine
Psychology
Cybersecurity
Communication
Website Usability Testing
Behavioral Science
Brand Identity

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more

PublishesDailyEpisodes541Founded7 years ago
Number of ListenersCategories
BusinessMarketingSocial SciencesScience

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Artwork for The Brainy Business

Latest Episodes

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening conversation explores the critical shift from traditional engagement metrics to prioritizing employe... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive ex... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school running coach, shares his remarkable journey of transforming a struggling team at Newberry Park High Sc... more

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of sight profoundly influences behavior and decision-making. Did you know that sight occupies more space ... more

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Recent Guests

Sean Brosnan
Legendary high school running coach known for helping athletes visualize and break past their limits.
Episode: How Vision Shapes Our Perception and Behavior
Nancy Harhut
Co-founder and chief creative officer of HBT Marketing, author of 'Using Behavioral Science in Marketing.'
HBT Marketing
Episode: 536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
Laurier Mandin
Author of 'I Need That' and founder of Graphos Product
Graphos Product
Episode: 535: I Need That: Unpacking the Psychology of Perceived Need
Dr. Andy Luttrell
Social psychologist and Assistant Professor of Psychological Science at Ball State University
Ball State University
Episode: 534. Shifting Perspectives: The Science of Changing Opinions
Louis Grenier
Creator of the Everyone Hates Marketers podcast and author of Stand the F Out
Episode: 533. Stand Out: Authentic Branding in a Crowded Marketplace
Sebastian Page
Chief Investment Officer at T. Rowe Price and author of 'The Psychology of Leadership'
T. Rowe Price
Episode: 531. Learn From Losing: The Psychology of Resilient Leadership
Dr. Tessa Misiaszek
Co-author of Branding That Means Business and head of research for Korn Ferry Institute
Korn Ferry Institute
Episode: 530. Building Authentic Brands
Emily Kasriel
Author of Deep Listening and an experienced journalist and executive coach
Independent
Episode: 527. Deep Listening: The Secret to Connection and Understanding
Dr. Nick Epley
Professor of Behavioral Science at the University of Chicago's Booth School of Business.
University of Chicago
Episode: 526. Bridging the Gap: How Simple Conversations Can Combat Loneliness

Host

Melina Palmer
Host of a podcast focusing on behavioral economics and consumer psychology, providing actionable insights for businesses and marketers.

Reviews

4.7 out of 5 stars from 284 ratings
  • a must listen!

    Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!

    Apple Podcasts
    5
    Molecular Biophysics
    United States2 months ago
  • Really thoughtful conversations!

    I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!

    Apple Podcasts
    5
    Academic in MA
    United States5 months ago
  • Terrifically entertaining and educational!

    I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.

    Apple Podcasts
    5
    Micke Pickadoll
    Sweden6 months ago
  • Excellent

    Melina is engaging and really knows her stuff. Highly recommended!

    Apple Podcasts
    5
    Robert Kurzban
    United States10 months ago
  • As a curious, psychology obsessed learner

    This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.

    I highly recommend listening and learning from Melina Palmer.

    Apple Podcasts
    5
    Obsessed learner
    Norwaya year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's expertise in behavioral economics is frequently praised, along with the quality of guests featured.
Listeners appreciate the practical and straightforward insights on consumer behavior.
Many highlight the podcast's ability to offer actionable tips that can be implemented in real business scenarios.
The engaging presentation makes complex topics accessible and relatable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#133
United States/Business/Marketing
Apple Podcasts
#242
Canada/Business/Marketing
Apple Podcasts
#17
Italy/Business/Marketing
Apple Podcasts
#170
Italy/Business
Apple Podcasts
#198
Australia/Business/Marketing
Apple Podcasts
#33
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Beyond Fast: The Power of Belief and Leadership in Coaching
Q: What would you say to people of getting people to buy in on those causes?
Be humble and admit failures, take responsibility for a team's performance, and figure it out together.
Beyond Fast: The Power of Belief and Leadership in Coaching
Q: What advice or tips do you have of just showing up for people?
Just show up; people appreciate the connection and authenticity.
531. Learn From Losing: The Psychology of Resilient Leadership
Q: Was there a pivotal moment that you got interested in psychology?
Sebastian explained that stress at work led him to consult a sports psychologist, which sparked his interest in the psychology of leadership.
519. Asking the Right Questions
Q: How have you found the art of asking questions impact the work that you do?
It's super important to get the question right in those work contexts because everything you do after that is anchored by that initial question.
513. The Power of Meaningful Work
Q: What are your recommendations for unlocking employee potential?
Leaders should empower employees with autonomy, stretch assignments, and ongoing development conversations, maintaining high expectations while providing support.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brainy Business

What is The Brainy Business about and what kind of topics does it cover?

Focused on the intricate dynamics of consumer behavior, this podcast explores the psychological underpinnings of why consumers make the decisions they do. The host guides listeners through complex principles of behavioral economics, delivering insights that are both accessible and practical for entrepreneurs, marketers, and business professionals. Episodes tackle a variety of themes including branding, consumer decision-making, procrastination, and the influence of emotions like nostalgia on purchasing behavior. The show features a blend of expert guests and relatable anecdotes, aiming to empower listeners to implement behavioral insights into their business strategies effectively.

A unique aspect is the emphasis on making psychological co... more

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Which podcasts are similar to The Brainy Business?

These podcasts share a similar audience with The Brainy Business:

1. Nudge
2. The StoryBrand Podcast
3. The Amy Porterfield Show
4. Marketing Against The Grain
5. Social Media Marketing Podcast

How many episodes of The Brainy Business are there?

The Brainy Business launched 7 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brainy Business?

Recent guests on The Brainy Business include:

1. Sean Brosnan
2. Nancy Harhut
3. Laurier Mandin
4. Dr. Andy Luttrell
5. Louis Grenier
6. Sebastian Page
7. Dr. Tessa Misiaszek
8. Emily Kasriel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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