The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina PalmerConsumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
| Publishes | Weekly | Episodes | 582 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Social SciencesMarketingScienceBusiness | |||
Listen to this Podcast
Latest Episodes
In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Science of Persuasion. Together, they delve into the fascinating world of persuasion ... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inherent quality, but Troy reveals that there is a psychological foundation behind what... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, they explore the complexities of building sustainable organizations that resist th... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept of personal branding. For many, the term evokes excitement, while others feel o... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- a must listen!
Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
Apple Podcasts5Molecular Biophysics
United States10 months ago - Really thoughtful conversations!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Apple Podcasts5Academic in MAUnited Statesa year ago - Terrifically entertaining and educational!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Apple Podcasts5Micke Pickadoll
Swedena year ago - Excellent
Melina is engaging and really knows her stuff. Highly recommended!
Apple Podcasts5Robert KurzbanUnited States2 years ago - As a curious, psychology obsessed learner
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Apple Podcasts5Obsessed learner
Norway2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #93 | United States/Business/Marketing |
Apple Podcasts | #38 |  United Kingdom/Business/Marketing |
Apple Podcasts | #155 |  Australia/Business/Marketing |
Apple Podcasts | #178 |  Italy/Business/Marketing |
Apple Podcasts | #10 |  New Zealand/Business/Marketing |
Apple Podcasts | #16 |  Philippines/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Brainy Business
What is The Brainy Business about and what kind of topics does it cover?
This show centers on behavioral economics, decision making, and how psychology informs marketing, branding, and sales. Across episodes, listeners explore how perception, emotion, and context shape buying behavior, with practical frameworks for messaging, pricing, and customer experience. Guests range from neuroscientists and authors to practitioners applying behavioral science in B2B, nonprofit fundraising, and product strategy, often illustrating ideas with real-world tests, tests, and case studies. The format tends to mix rigorous concepts with actionable tips, storytelling, and frameworks you can apply to campaigns, product launches, and teams. A notable strength is the blend of academic grounding with accessible, everyday business appli... more
Where can I find podcast stats for The Brainy Business?
Rephonic provides a wide range of podcast stats for The Brainy Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Brainy Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Brainy Business get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Brainy Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Brainy Business?
Rephonic provides comprehensive predictive audience data for The Brainy Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Brainy Business have?
To see how many followers or subscribers The Brainy Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Brainy Business?
These podcasts share a similar audience with The Brainy Business:
1. Nudge
2. The Knowledge Project
3. You Are Not So Smart
4. All-In with Chamath, Jason, Sacks & Friedberg
5. AI Explored
How many episodes of The Brainy Business are there?
The Brainy Business launched 8 years ago and published 582 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brainy Business?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Brainy Business?
Rephonic pulls ratings and reviews for The Brainy Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Brainy Business?
Rephonic provides full transcripts for episodes of The Brainy Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Brainy Business?
Recent guests on The Brainy Business include:
1. Goldie Chan
2. Roger Dooley
3. Bri Williams
4. Michael Manniche
5. Dr. Wolfgang Linden
6. Dr. Matt Johnson
7. Ben Wise
8. Darren Chiu
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.