The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina PalmerConsumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
| Publishes | Weekly | Episodes | 598 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessScienceSocial Sciences | |||
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Latest Episodes
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the power of lan... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and behavioral economics. As AI becomes increasingly prevalent in business, many org... more
In this episode of The Brainy Business podcast, Melina Palmer is joined by Ron Johnson, author of Shop Different and the visionary behind the iconic Apple Store experience. Ron shares his journey from his early days in retail at Target to revolutioni... more
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into the intriguing phenomenon of "quiet cracking," a term that captures the subtle ... more
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- a must listen!
Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
Apple Podcasts5Molecular Biophysics
United Statesa year ago - Really thoughtful conversations!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Apple Podcasts5Academic in MAUnited Statesa year ago - Terrifically entertaining and educational!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Apple Podcasts5Micke Pickadoll
Swedena year ago - Excellent
Melina is engaging and really knows her stuff. Highly recommended!
Apple Podcasts5Robert KurzbanUnited States2 years ago - As a curious, psychology obsessed learner
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Apple Podcasts5Obsessed learner
Norway2 years ago
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Apple Podcasts | #67 | United States/Business/Marketing |
Apple Podcasts | #242 |  Canada/Business/Marketing |
Apple Podcasts | #196 |  Australia/Business/Marketing |
Apple Podcasts | #235 |  Italy/Business/Marketing |
Apple Podcasts | #20 |  Philippines/Business/Marketing |
Apple Podcasts | #36 |  South Africa/Business/Marketing |
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Frequently Asked Questions About The Brainy Business
What is The Brainy Business about and what kind of topics does it cover?
A practical exploration of how psychology, behavioral economics, and cultural insight shape consumer choices, branding, and business strategy. Topics span happiness design, signals in branding, category creation, teamwork, and the science of making brands feel cooler or more human. Guests range from academics and researchers to practitioners in marketing, technology, and leadership, offering actionable frameworks you can test in real-world campaigns and product development. The show is known for distilling dense research into concrete steps, with a strong emphasis on applying behavioral science to improve marketing, product, and organizational outcomes.
Where can I find podcast stats for The Brainy Business?
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How many listeners does The Brainy Business get?
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What are the audience demographics for The Brainy Business?
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How many subscribers and views does The Brainy Business have?
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Which podcasts are similar to The Brainy Business?
These podcasts share a similar audience with The Brainy Business:
1. Nudge
2. The Knowledge Project
3. The Diary Of A CEO with Steven Bartlett
4. Marketing Against The Grain
5. Huberman Lab
How many episodes of The Brainy Business are there?
The Brainy Business launched 8 years ago and published 598 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brainy Business?
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Where can I see ratings and reviews for The Brainy Business?
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What guests have appeared on The Brainy Business?
Recent guests on The Brainy Business include:
1. Masud Husain
2. Uri Gneezy
3. Matt Abrahams
4. Liz Tran
5. Cassie Holmes
6. Dan Bennett
7. Ron Friedman
8. Mike Rucker
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.