The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina PalmerConsumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo... more
| Publishes | Daily | Episodes | 535 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingSocial SciencesScience | |||
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Latest Episodes
In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier sh... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the p... more
In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand t... more
In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in ep... more
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- a must listen!
Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
Apple Podcasts5Molecular Biophysics
United States2 months ago - Really thoughtful conversations!
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Apple Podcasts5Academic in MAUnited States4 months ago - Terrifically entertaining and educational!
I had the pleasure of being interviewed by Melina Palmer for her podcast about my new book, Framing: The Social Art of Influence. I was truly impressed by how skillfully Melina drew connections between social influence across so many areas of life—from marketing to mobilizing people around environmental, health, and social well-being issues.
Apple Podcasts5Micke Pickadoll
Sweden5 months ago - Excellent
Melina is engaging and really knows her stuff. Highly recommended!
Apple Podcasts5Robert KurzbanUnited States10 months ago - As a curious, psychology obsessed learner
This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and learning from Melina Palmer.
Apple Podcasts5Obsessed learner
Norwaya year ago
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Apple Podcasts | #101 | United States/Business/Marketing |
Apple Podcasts | #109 |  United Kingdom/Business/Marketing |
Apple Podcasts | #183 |  Canada/Business/Marketing |
Apple Podcasts | #94 |  Italy/Business/Marketing |
Apple Podcasts | #26 |  Brazil/Business/Marketing |
Apple Podcasts | #27 |  Saudi Arabia/Business/Marketing |
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Frequently Asked Questions About The Brainy Business
What is The Brainy Business about and what kind of topics does it cover?
Focused on the complexities of consumer behavior, this series offers insights into the psychological principles that drive buying decisions. The host brings together expert guests to explore various dimensions of behavioral economics, providing actionable strategies for businesses aiming to enhance their marketing effectiveness. Topics range from advertising impacts, consumer insights, and decision-making frameworks to the cultural implications of social media phenomena. Adding a unique twist, discussions often relate to real-world events and well-known brands, making them relevant and engaging for listeners wanting to understand the intricacies of consumer psychology.
Where can I find podcast stats for The Brainy Business?
Rephonic provides a wide range of podcast stats for The Brainy Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Brainy Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Brainy Business get?
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What are the audience demographics for The Brainy Business?
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How many subscribers and views does The Brainy Business have?
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Which podcasts are similar to The Brainy Business?
These podcasts share a similar audience with The Brainy Business:
1. Nudge
2. Choiceology with Katy Milkman
3. A Bit of Optimism
4. Social Media Marketing Podcast
5. The Knowledge Project
How many episodes of The Brainy Business are there?
The Brainy Business launched 7 years ago and published 535 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brainy Business?
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Where can I see ratings and reviews for The Brainy Business?
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What guests have appeared on The Brainy Business?
Recent guests on The Brainy Business include:
1. Louis Grenier
2. Sebastian Page
3. Dr. Tessa Misiaszek
4. Emily Kasriel
5. Dr. Nick Epley
6. Bapu Jena
7. Devon Pope
8. Joshua Freedman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.