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Brainfluence

Roger Dooley
Customer Experience
Artificial Intelligence
AI Marketing
Audacious
Client Relationships
Airline Industry
Pricing Psychology
Brainfluence
Content Creation
Personal Branding
Emotional Intelligence
Business Development
Market Research
Psychology Of Pricing
Anticipatory Customer Service
Negotiation
Google Notebooklm
Liquid Death
Professional Services
Strategic Consulting

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, re... more

PublishesMonthlyEpisodes100Founded11 years ago
Categories
BusinessMarketingHow ToEducation

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Artwork for Brainfluence

Latest Episodes

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Ra... more

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Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is in... more

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This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points:

• iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin respo... more

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In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwo... more

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Recent Guests

Matt Dixon
Founding partner of DCM Insights and author of 'The Activator Advantage'
DCM Insights
Episode: The Activator Advantage with Matt Dixon
Mark Schaefer
A prolific author and marketing expert, now a lecturer at the University of Tennessee.
University of Tennessee
Episode: Audacious with Mark Schaefer: How Humans Win in an AI World
Peter Hartzbech
CEO of Imotions
Imotions
Episode: iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Lisa Lutoff-Perlo
Vice Chairman of External Affairs at Royal Caribbean Group, former CEO of Celebrity Cruises
Royal Caribbean Group
Episode: Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
Marshall Goldsmith
World-renowned executive coach and author
Episode: Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally
Mario Matulich
President of Customer Management Practice, focused on customer contact industry
Customer Management Practice
Episode: The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
Richard Shotton
Specializes in applying behavioral science to marketing; author of 'The Choice Factory' and 'The Illusion of Choice'
Episode: The Illusion of Choice with Richard Shotton
Mauro Carobene
Heading Customer Interactions with Line of business in Tata Communication
Tata Communications
Episode: Better Customer Interactions: New HBR Study
Scott Rick
Marketing professor at Michigan's Ross School of Business and author of 'Tightwads and Spendthrifts'
Episode: Tightwads and Spendthrifts with Scott Rick

Host

Roger Dooley
Author and international keynote speaker on neuromarketing and persuasion, bringing insights from psychology and neuroscience to business and marketing strategies.

Reviews

4.7 out of 5 stars from 130 ratings
  • Cutting-Edge Insights for Modern Marketers

    Brainfluence offers an exceptional deep dive into the ever-evolving world of marketing and customer experience, as showcased in the episode with John Jantsch. The discussion about moving beyond traditional lead generation to nurturing existing customer relationships and driving organic growth is not just insightful but also immediately applicable. This podcast is a treasure trove for anyone looking to stay ahead in the digital age, providing strategies that are both innovative and grounded in re... more

    Apple Podcasts
    5
    I value the unique angle
    Austria2 years ago
  • Highly recommended!

    What an amazing show, you get to learn so much and the insights are amazing!

    Apple Podcasts
    5
    Claribelleee
    Philippines3 years ago
  • Entertaining, insightful

    Roger Dooley does an incredible job of bringing a new perspective to the world of marketing in such an entertaining way! I love that this podcast always shares something different and actionable every time I listen. Keep up the great work!

    Apple Podcasts
    5
    Adarcus
    United States3 years ago
  • Great conversations!

    Roger never fails to set a comfortable and laid-back atmosphere between him and his guests - it's almost like listening to a discussion between friends. The topics are always super insightful and well-rounded too.

    Apple Podcasts
    5
    howardtnyc
    United States4 years ago
  • Interesting

    Interesting to listen to while going for my walks.

    Apple Podcasts
    4
    Greninja6581
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critiques mention challenges with audio quality, but the overall sentiment leans heavily towards high engagement and educational value.
Many appreciate the conversational and approachable style of the host, making complex topics easier to understand and apply.
Listeners praise the insightful and actionable content that combines psychology with marketing techniques, highlighting the podcast's ability to provide perspectives from leading experts in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#202
Canada/Business/Marketing
Apple Podcasts
#83
Austria/Business/Marketing
Apple Podcasts
#108
Mexico/Business/Marketing
Apple Podcasts
#115
India/Business/Marketing
Apple Podcasts
#166
Indonesia/Business/Marketing
Apple Podcasts
#230
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Activator Advantage with Matt Dixon
Q: What surprised you at the end of the process?
Partners are often surprised that clients wish they heard from their partners more frequently.
The Activator Advantage with Matt Dixon
Q: What percent, you probably don't want 100% activators on your team?
Most firms would find that about 15 to 20% of their partners fall into the activator profile.
iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Q: How can people learn more about Imotions?
They can visit imotions.com for comprehensive information.
iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Q: What surprises have you encountered in the industry over the last few years?
The slow recovery of in-person research post-COVID was unexpected; brands are now returning for high-quality research.
iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Q: Are there consistent inputs or measurements to tell which scents people prefer?
Yes, through combining traditional methods with biometric signals like skin response, you can gauge reactions effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Brainfluence

What is Brainfluence about and what kind of topics does it cover?

Content revolves around the intersection of psychology, neuroscience, and marketing, providing insights and strategies for enhancing persuasive communication and consumer engagement. Episodes often feature discussions with industry experts and thought leaders who share practical, research-backed advice on leveraging neuromarketing principles in various business contexts. Notably, the host emphasizes real-world applications of these strategies, making the discussions both actionable and relevant for marketers, business professionals, and entrepreneurs looking to deepen their understanding of consumer behavior and decision-making.

Where can I find podcast stats for Brainfluence?

Rephonic provides a wide range of podcast stats for Brainfluence. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brainfluence and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brainfluence get?

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What are the audience demographics for Brainfluence?

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How many subscribers and views does Brainfluence have?

To see how many followers or subscribers Brainfluence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brainfluence?

These podcasts share a similar audience with Brainfluence:

1. Think Fast Talk Smart: Communication Techniques
2. The Diary Of A CEO with Steven Bartlett
3. Huberman Lab
4. Your Undivided Attention
5. The Jefferson Fisher Podcast

How many episodes of Brainfluence are there?

Brainfluence launched 11 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brainfluence?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brainfluence?

Rephonic pulls ratings and reviews for Brainfluence from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Brainfluence. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brainfluence?

Recent guests on Brainfluence include:

1. Matt Dixon
2. Mark Schaefer
3. Peter Hartzbech
4. Lisa Lutoff-Perlo
5. Marshall Goldsmith
6. Mario Matulich
7. Richard Shotton
8. Mauro Carobene

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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