Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, re... more
Publishes | Monthly | Episodes | 100 | Founded | 11 years ago |
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Categories | BusinessMarketingHow ToEducation |
In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Ra... more
Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is in... more
This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points:
• iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin respo... more
In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwo... more
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Brainfluence offers an exceptional deep dive into the ever-evolving world of marketing and customer experience, as showcased in the episode with John Jantsch. The discussion about moving beyond traditional lead generation to nurturing existing customer relationships and driving organic growth is not just insightful but also immediately applicable. This podcast is a treasure trove for anyone looking to stay ahead in the digital age, providing strategies that are both innovative and grounded in re... more
What an amazing show, you get to learn so much and the insights are amazing!
Roger Dooley does an incredible job of bringing a new perspective to the world of marketing in such an entertaining way! I love that this podcast always shares something different and actionable every time I listen. Keep up the great work!
Roger never fails to set a comfortable and laid-back atmosphere between him and his guests - it's almost like listening to a discussion between friends. The topics are always super insightful and well-rounded too.
Interesting to listen to while going for my walks.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #230 |
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Content revolves around the intersection of psychology, neuroscience, and marketing, providing insights and strategies for enhancing persuasive communication and consumer engagement. Episodes often feature discussions with industry experts and thought leaders who share practical, research-backed advice on leveraging neuromarketing principles in various business contexts. Notably, the host emphasizes real-world applications of these strategies, making the discussions both actionable and relevant for marketers, business professionals, and entrepreneurs looking to deepen their understanding of consumer behavior and decision-making.
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Brainfluence launched 11 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brainfluence include:
1. Matt Dixon
2. Mark Schaefer
3. Peter Hartzbech
4. Lisa Lutoff-Perlo
5. Marshall Goldsmith
6. Mario Matulich
7. Richard Shotton
8. Mauro Carobene
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