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Brainfluence

Roger Dooley
Customer Experience
Artificial Intelligence
AI Marketing
Audacious
Client Relationships
Airline Industry
Brainfluence
Pricing Psychology
Content Creation
Personal Branding
Emotional Intelligence
Business Development
Market Research
Psychology Of Pricing
Anticipatory Customer Service
Negotiation
Google Notebooklm
Liquid Death
Professional Services
Strategic Consulting

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, re... more

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Artwork for Brainfluence

Latest Episodes

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," w... more

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In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Ra... more

YouTube

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is in... more

YouTube

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points:

• iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin respo... more

YouTube

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Recent Guests

Thomas Ramsoy
CEO and founder of Nuance, with a background in clinical neuropsychology and neuroscience.
Nuance
Episode: How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
Matt Dixon
Founding partner of DCM Insights and author of 'The Activator Advantage'
DCM Insights
Episode: The Activator Advantage with Matt Dixon
Mark Schaefer
A prolific author and marketing expert, now a lecturer at the University of Tennessee.
University of Tennessee
Episode: Audacious with Mark Schaefer: How Humans Win in an AI World
Peter Hartzbech
CEO of Imotions
Imotions
Episode: iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Lisa Lutoff-Perlo
Vice Chairman of External Affairs at Royal Caribbean Group, former CEO of Celebrity Cruises
Royal Caribbean Group
Episode: Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
Marshall Goldsmith
World-renowned executive coach and author
Episode: Marshall Goldsmith's AI Legacy: Free MarshallBot for Better Leadership Globally
Mario Matulich
President of Customer Management Practice, focused on customer contact industry
Customer Management Practice
Episode: The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
Richard Shotton
Specializes in applying behavioral science to marketing; author of 'The Choice Factory' and 'The Illusion of Choice'
Episode: The Illusion of Choice with Richard Shotton
Mauro Carobene
Heading Customer Interactions with Line of business in Tata Communication
Tata Communications
Episode: Better Customer Interactions: New HBR Study

Host

Roger Dooley
Author and international keynote speaker specializing in neuromarketing and consumer behavior, known for his expertise in applying psychological insights to marketing and persuasion strategies.

Reviews

4.7 out of 5 stars from 132 ratings
  • Cutting-Edge Insights for Modern Marketers

    Brainfluence offers an exceptional deep dive into the ever-evolving world of marketing and customer experience, as showcased in the episode with John Jantsch. The discussion about moving beyond traditional lead generation to nurturing existing customer relationships and driving organic growth is not just insightful but also immediately applicable. This podcast is a treasure trove for anyone looking to stay ahead in the digital age, providing strategies that are both innovative and grounded in re... more

    Apple Podcasts
    5
    I value the unique angle
    Austria2 years ago
  • Highly recommended!

    What an amazing show, you get to learn so much and the insights are amazing!

    Apple Podcasts
    5
    Claribelleee
    Philippines3 years ago
  • Entertaining, insightful

    Roger Dooley does an incredible job of bringing a new perspective to the world of marketing in such an entertaining way! I love that this podcast always shares something different and actionable every time I listen. Keep up the great work!

    Apple Podcasts
    5
    Adarcus
    United States3 years ago
  • Great conversations!

    Roger never fails to set a comfortable and laid-back atmosphere between him and his guests - it's almost like listening to a discussion between friends. The topics are always super insightful and well-rounded too.

    Apple Podcasts
    5
    howardtnyc
    United States4 years ago
  • Interesting

    Interesting to listen to while going for my walks.

    Apple Podcasts
    4
    Greninja6581
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

While most reviews are positive, some critiques mention issues with audio quality or specific disagreements with the host's viewpoints.
The conversational style of the host makes complex topics engaging and accessible, contributing to a pleasant listening experience.
Listeners appreciate the actionable insights and innovative approaches to marketing, often noting the high quality of expert guests.
Audience feedback often emphasizes the practical relevance of the discussions, highlighting their applicability to real-world business challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
Q: How can people find you and your ideas and your book?
People can find him on his personal website, connect on LinkedIn, and check out his company Neurons.
How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
Q: Do you think that the term neuromarketing still evokes skepticism as it did in its early days?
Ramsoy believes some skepticism remains, though interest is growing and ethical concerns are being considered more seriously.
The Activator Advantage with Matt Dixon
Q: What surprised you at the end of the process?
Partners are often surprised that clients wish they heard from their partners more frequently.
The Activator Advantage with Matt Dixon
Q: What percent, you probably don't want 100% activators on your team?
Most firms would find that about 15 to 20% of their partners fall into the activator profile.
iMotions, Affectiva and Neuromarketing with Peter Hartzbech
Q: How can people learn more about Imotions?
They can visit imotions.com for comprehensive information.

Audience Metrics

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Frequently Asked Questions About Brainfluence

What is Brainfluence about and what kind of topics does it cover?

Content focuses on the intersection of neuroscience, psychology, and marketing, providing listeners with insights into how human behavior affects consumer decisions. Episodes often feature discussions with industry experts and thought leaders who share actionable strategies and innovative ideas related to persuasion and client relationships. Unique aspects include the exploration of neuromarketing techniques that leverage scientific research, enhancing understanding of customer behavior and effective marketing practices.

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How many listeners does Brainfluence get?

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What are the audience demographics for Brainfluence?

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How many subscribers and views does Brainfluence have?

To see how many followers or subscribers Brainfluence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brainfluence?

These podcasts share a similar audience with Brainfluence:

1. The Diary Of A CEO with Steven Bartlett
2. Hidden Brain
3. The Liz Earle Wellbeing Show
4. Founders
5. Newshour

How many episodes of Brainfluence are there?

Brainfluence launched 12 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brainfluence?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brainfluence?

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What guests have appeared on Brainfluence?

Recent guests on Brainfluence include:

1. Thomas Ramsoy
2. Matt Dixon
3. Mark Schaefer
4. Peter Hartzbech
5. Lisa Lutoff-Perlo
6. Marshall Goldsmith
7. Mario Matulich
8. Richard Shotton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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