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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator
Podcast Networks
Rss.com
Podcasting
C-Suite Network
Monetization
Advertising
Be Podcast Network
Podcast Nation
360 Deals
Pantheon Podcast Network
Australia
Compliance Podcast Network
Pharmacy Podcast Network
Multitude
Rhapsody Voices
Feminist Podcast Collective
Podcast
Oil and Gas Global Network (OGGN)
Discoverability
Healthcare

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource for understanding wha... more

PublishesWeeklyEpisodes27Founded6 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Latest Episodes

Are podcast "networks" holding creators back? Why does one company refuse the network label? And what is everyone missing about the business of podcast collectives? What if chasing the label of "network" is distracting podcasters from real, sustainab... more

What makes a podcast network truly distinctive? In this conversation, the focus shifts to networks that do more than aggregate existing content. Instead, they build new shows from the ground up, taking real creative risks on untested ideas. It’s a ha... more

What does it look like to build a podcast network where the technical foundation feels as relational and dynamic as a theater ensemble? This conversation explores how the underlying tech and operational choices shape not only discoverability but also... more

What happens when a podcast network builds its identity for listeners—much like a TV channel—instead of just providing services to creators behind the scenes? This episode explores why centering a podcast network’s brand can shape everything from sho... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Amanda McLoughlin
Founder of Multitude, a creator-first collective
Multitude
Episode: Empowering Podcasters Without Taking Creative Control
Mike Jensen
Founder of Rhapsody Voices, boutique network operator
Rhapsody Voices
Episode: What Boutique Podcast Networks Do Differently for Creators
Alan Seales
Founder of the Broadway Podcast Network (BPN)
Broadway Podcast Network
Episode: How a Broadway Culture Reinvented Podcast Network Growth
AJ Feliciano
Founder/leader at Companion, former NBCUniversal/Rooster Teeth executive
Companion
Episode: Inside Building a Consumer-Facing Podcast Network
Nick Gelso
Founder/CEO of CLNS Media and North Station Media
CLNS Media; North Station Media
Episode: Building a Network for the Long Run: Community, Criteria, and Change
Andrew Kenward
President and COO of Almost Friday Media
Almost Friday Media
Episode: Building a Podcast Network Around Creators, Not Just Content
Paige Hymson
AVP of Podcasts at Almost Friday Media
Almost Friday Media
Episode: Building a Podcast Network Around Creators, Not Just Content
Tom Fox
Lawyer turned podcaster and founder of the Compliance Podcast Network; ran hyper-niche networks
Compliance Podcast Network
Episode: Growing a Podcast Network in Hyper-Specialized Markets
Todd Eury
Founder of Pharmacy Podcast Network
Pharmacy Podcast Network
Episode: Why Podcast Networks Should Lead Your B2B Marketing Strategy

Host

Greg Wasserman
Host of Podcast Network Insights; builds relationships and guides interviews; central to show editorial direction

Reviews

5.0 out of 5 stars from 6 ratings
  • Great for people wanting to join a podcast network (or if you lead one!)

    I really respect the unique approach Greg is taking with this podcast. He's a gifted conversationalist and a very curious host. It's a great podcast that I'll be listening to for a long time, and I'm honored to have been a guest!!

    Apple Podcasts
    5
    Alex Sanfilippo | PodMatch.com
    United Statesa month ago
  • Great insights!

    This is a great show to get perspective and insights on podcast networks. Thank you Greg for creating this!

    Apple Podcasts
    5
    Amy Lynn Durham
    United States4 months ago
  • Looking forward to it

    Loved the trailer. Looking forward to the first episode!

    Apple Podcasts
    5
    AlbertoBBB
    Spain6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners enjoy candid, practitioner-focused discussions about how networks operate beyond metrics and downloads.
Guests bring a mix of operator insight and creator-centric perspectives that feel actionable for building or joining networks.
The host is viewed as curious and relationship-driven, guiding conversations with clarity and practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#122
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Boutique Podcast Networks Do Differently for Creators
Q: Why join a network versus staying independent, and what should a creator ask before signing on?
Understand the size and monetization opportunities of your show, define realistic expectations for sponsorships, explore direct-sold opportunities, and ensure the network's representation and approach align with your goals and audience needs.
What Boutique Podcast Networks Do Differently for Creators
Q: If you started your network today, what would you do differently?
Focus more on leveraging referrals while being outwardly aggressive about pursuing white-space opportunities and new show concepts, rather than only optimizing existing conversations; balance sales instincts with strategic outreach to potential creators.
How a Broadway Culture Reinvented Podcast Network Growth
Q: What makes BPN unique as a network operator?
Alan describes BPN as a tech-enabled backbone with a strong emphasis on discoverability, sonic branding, and cross-promotion across shows, plus the ability to adapt to partnerships and services that fit Broadway's ecosystem.
Inside Building a Consumer-Facing Podcast Network
Q: How do you handle talent partnerships and contracts without overextending risk?
The approach balances transparency, alignment, and staged growth with a focus on reasonable risk, minimum guarantees, and a willingness to walk away if partnerships don't fit the mission.
Inside Building a Consumer-Facing Podcast Network
Q: Why should creators join Companion instead of going solo or joining another network?
Because Companion aims to offer a true brand destination with aligned values, a scalable marketing ecosystem, and opportunities beyond ad sales, including audience communities and real-world activation, which can be more valuable than pure sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A business-focused conversation series that shines a light on how podcast networks operate, monetize, and grow their shows. Across episodes, guests share practical frameworks for building creator-first ecosystems, branding, and cross-platform strategies, with deep dives into ownership, equity, and community, plus real-world insights on distribution, partnerships, and monetization beyond traditional ads. Notable threads include shifting from sales-led to brand-led networks, the importance of culture and creator alignment, and the evolving role of AI, live events, and multi-format storytelling in sustaining networks. This program is likely to appeal to network operators, production agencies, and creators evaluating whether to join, start, or ... more

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1. Podnews Weekly Review
2. Podnews Daily - podcast industry and podcasting news
3. Buzzcast
4. Marketing Against The Grain
5. The Side Hustle Show

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this podcast launched 6 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Amanda McLoughlin
2. Mike Jensen
3. Alan Seales
4. AJ Feliciano
5. Nick Gelso
6. Andrew Kenward
7. Paige Hymson
8. Tom Fox

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