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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator
Podcast Networks
Rss.com
Podcasting
Advertising
Monetization
Podcast Nation
Pantheon Podcast Network
360 Deals
C-Suite Network
BE Podcast Network
Podcast
Feminist Podcast Collective
Oil and Gas Global Network (OGGN)
Discoverability
Health Podcast Library
Booj Media
Music Podcasting
Marketing Podcast Network
Stoked Bros Podcast Network
Talent Management

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource for understanding wha... more

PublishesWeeklyEpisodes18Founded4 months ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Latest Episodes

What does it take to make compassion and human connection a true operational thread inside a podcast network, rather than just a slogan? This conversation asks how centering real relationships and creative freedom can shape not only who joins a netwo... more

What happens when a podcast network is built around storytelling as the organizing principle—not just as a buzzword or content strategy? That’s the lens this conversation explores: how prioritizing story and narrative coherence over ad inventory or c... more

When podcast creators see themselves as true partners in the network, not just talent, but contributors to the business side, where does that really take both the creator and the network? This episode unpacks how the attitude and approach of podcast ... more

How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem?

With podcasts often lost in the shuffle, The Charisma Podcast Network offers an op... more

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Recent Guests

John Matarazzo
Media Manager for Charisma Podcast Network
Charisma Podcast Network
Episode: Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma Podcast Network
Mark LaCour
Founder of Oil and Gas Global Network (OGGN)
Oil and Gas Global Network (OGGN)
Episode: Why Owning Every Show Drives Quality, Consistency, and Profits | OGGN
Jethro Jones
Founder of BE Podcast Network, educator-focused podcaster
BE Podcast Network
Episode: Why Most Networks Miss the Mark on Creator Experience | BE Podcast Network
Becky Mollenkamp
Journalist turned business coach; founder of the Feminist Podcast Collective
Feminist Podcast Collective
Episode: Protecting Small Podcasts: Networks for Indie Voices, Not Profit | Feminist Podcast Collective
Jeffrey Hayzlett
Founder of the C-Suite Network
C-Suite Network
Episode: What Makes the C-Suite Network Paid Entry Unique | C Suite Network
David Roemer
Head of Genuína Media, focused on Latin America
Genuína Media
Episode: Localizing Podcast Monetization Across LATAM | Genuína Media
Wil Slickers
Founder of Hospitality.fm (Hospitality Network)
Hospitality.fm
Episode: When Matchmaking Fuels a Podcast Network’s Growth | Hospitality.FM/ Skift
Rich Butler
Founder of the RAGE Works Podcast Network
RAGE Works Podcast Network
Episode: Building a Network by Removing the Roadblocks | RAGE Works Podcast Network
Adam Bird
Founder and operator of Heroes Media Group
Heroes Media Group
Episode: Success Through Prioritizing Purpose Before Monetization | Heroes Media Group

Host

Greg Wasserman
Host of Podcast Network Insights

Reviews

5.0 out of 5 stars from 5 ratings
  • Great insights!

    This is a great show to get perspective and insights on podcast networks. Thank you Greg for creating this!

    Apple Podcasts
    5
    Amy Lynn Durham
    United States2 months ago
  • Looking forward to it

    Loved the trailer. Looking forward to the first episode!

    Apple Podcasts
    5
    AlbertoBBB
    Spain4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved the trailer. Looking forward to the first episode!
Looking forward to it.

Talking Points

Recent interactions between the hosts and their guests.

Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma Podcast Network
Q: What does a podcast network mean to you in practical terms?
To me, a podcast network is a community of shows that can share guests and collaborate, while being anchored by a larger media organization that can surface content through articles and multimedia, thereby increasing discoverability and creating new monetization pathways.
Curating Discovery Through Sampler Feeds | Pantheon Media
Q: If you started a network today, would you do it the same way, given everything you've learned?
Yes. The core approach remains the vertical, niche-focused model that serves specific communities well, with a strong emphasis on people, relationships, and a scalable infrastructure, including tools like Slack for close collaboration and a main sampler feed to build initial listener bases before directing traffic to individual shows.
Building a Network by Removing the Roadblocks | RAGE Works Podcast Network
Q: So if I wanted to come and join your network, what are you looking for?
Rich emphasizes motivated, consistently producing creators who treat publishing as a non-negotiable standard, ensuring shows have notes, schedules, and accountability, rather than relying on the network to push growth alone.
Stop Making Shows. Build Ecosystems. | Stoked Bros Podcast Network
Q: How do you handle the economics and negotiations with talent, managers, and agents?
Deals depend on whether the manager/agent is involved as a producer or merely as representation; investments in the talent's show are weighed against potential upside across an ecosystem, including spin-offs and ancillary revenue.
Stop Making Shows. Build Ecosystems. | Stoked Bros Podcast Network
Q: What are the key considerations when deciding to join or build a network?
She emphasizes bandwidth, control of the RSS feed, management of derivatives, and alignment of the talent's mission with a sustainable multi‑show framework.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers candid conversations with founders, operators, and creators who shape the business side of podcast networks. Episodes explore monetization models, creator experience, editorial autonomy, and strategies for growth, cross-promotion, and partnerships across verticals like education, hospitality, health, and LatAm markets. It often features practical guidance for podcasters evaluating networks, joining or leaving them, and building sustainable networks that balance revenue with creator value. A notable strength is the emphasis on real-world operations, including live events, production support, and governance, with thoughtful takes on AI-assisted packaging, sampler feeds, and community-driven models that prioritize relationship... more

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1. Podnews Daily - podcast industry news
2. Pivot

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this podcast launched 4 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. John Matarazzo
2. Mark LaCour
3. Jethro Jones
4. Becky Mollenkamp
5. Jeffrey Hayzlett
6. David Roemer
7. Wil Slickers
8. Rich Butler

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