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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator
Podcast Networks
Rss.com
Podcasting
C-Suite Network
Monetization
Advertising
Be Podcast Network
Podcast Nation
360 Deals
Pantheon Podcast Network
Australia
Compliance Podcast Network
Pharmacy Podcast Network
Feminist Podcast Collective
Podcast
Oil and Gas Global Network (OGGN)
Discoverability
Healthcare
Health Podcast Library
Indie Podcasting

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource for understanding wha... more

PublishesWeeklyEpisodes24Founded5 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Latest Episodes

What happens when a podcast network builds its identity for listeners—much like a TV channel—instead of just providing services to creators behind the scenes? This episode explores why centering a podcast network’s brand can shape everything from sho... more

Are podcast networks still the place for passionate new voices, or is the door closing unless you can prove your numbers? When does building a podcast network shift from nurturing raw talent to protecting a business, and what do you lose in that tran... more

What does it really look like to build a podcast network where creators are central, not just featured? This episode explores how a creator-first philosophy shapes everything from formats to hiring—and why betting on people instead of just shows migh... more

What happens when a podcast network is built with a laser-focused niche rather than sheer volume—and most of its shows are produced or hosted by the same person? In fields as specialized as legal compliance or rural West Texas storytelling, the logic... more

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Recent Guests

AJ Feliciano
Founder/leader at Companion, former NBCUniversal/Rooster Teeth executive
Companion
Episode: Inside Building a Consumer-Facing Podcast Network
Nick Gelso
Founder/CEO of CLNS Media and North Station Media
CLNS Media; North Station Media
Episode: Building a Network for the Long Run: Community, Criteria, and Change
Andrew Kenward
President and COO of Almost Friday Media
Almost Friday Media
Episode: Building a Podcast Network Around Creators, Not Just Content
Paige Hymson
AVP of Podcasts at Almost Friday Media
Almost Friday Media
Episode: Building a Podcast Network Around Creators, Not Just Content
Tom Fox
Lawyer turned podcaster and founder of the Compliance Podcast Network; ran hyper-niche networks
Compliance Podcast Network
Episode: Growing a Podcast Network in Hyper-Specialized Markets
Todd Eury
Founder of Pharmacy Podcast Network
Pharmacy Podcast Network
Episode: Why Podcast Networks Should Lead Your B2B Marketing Strategy
Glenn Hebert
Founder/Operator of Horse Radio Network
Horse Radio Network (and related platforms)
Episode: How Early Network Branding Fuels Long-Term Growth
Amy Lynn Durham
Founder of Magic Thread Media
Magic Thread Media
Episode: Why Humanity and Creative Freedom Matter in Podcast Networks
Jeremy Westphal
Leader at GZM, former executive at Comedy Central, Nickelodeon
GZM
Episode: Surviving as a Niche Network: Lessons from Scripted Fiction

Host

Greg Wasserman
Host of Podcast Network Insights

Reviews

5.0 out of 5 stars from 6 ratings
  • Great for people wanting to join a podcast network (or if you lead one!)

    I really respect the unique approach Greg is taking with this podcast. He's a gifted conversationalist and a very curious host. It's a great podcast that I'll be listening to for a long time, and I'm honored to have been a guest!!

    Apple Podcasts
    5
    Alex Sanfilippo | PodMatch.com
    United States18 days ago
  • Great insights!

    This is a great show to get perspective and insights on podcast networks. Thank you Greg for creating this!

    Apple Podcasts
    5
    Amy Lynn Durham
    United States3 months ago
  • Looking forward to it

    Loved the trailer. Looking forward to the first episode!

    Apple Podcasts
    5
    AlbertoBBB
    Spain5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved the trailer. Looking forward to the first episode!
Looking forward to it.

Talking Points

Recent interactions between the hosts and their guests.

Inside Building a Consumer-Facing Podcast Network
Q: How do you handle talent partnerships and contracts without overextending risk?
The approach balances transparency, alignment, and staged growth with a focus on reasonable risk, minimum guarantees, and a willingness to walk away if partnerships don't fit the mission.
Inside Building a Consumer-Facing Podcast Network
Q: Why should creators join Companion instead of going solo or joining another network?
Because Companion aims to offer a true brand destination with aligned values, a scalable marketing ecosystem, and opportunities beyond ad sales, including audience communities and real-world activation, which can be more valuable than pure sales.
Why Podcast Networks Should Lead Your B2B Marketing Strategy
Q: If I'm thinking about joining a network, what should I be asking?
You should evaluate whether the network can connect you to clients, support a broader marketing flywheel, and help convert relationships into business opportunities, not just provide distribution. It's about whether the network can align with your goals, offer ongoing strategy, and deliver measurable value beyond downloads.
Growing a Podcast Network in Hyper-Specialized Markets
Q: So you mentioned background as a lawyer, how did you transition into creating the podcast ecosystem of the Compliance Podcast Network and then another one focused on the Texas Hill Country?
It started as a natural extension of blogging in anti-corruption compliance, then using recordings of draft chapters for a book to create daily podcast content; the network grew from those early experiments rather than from a grand launch plan.
Surviving as a Niche Network: Lessons from Scripted Fiction
Q: What's the most important factor when starting a new scripted-fiction show in a network?
Ensure strong production values, clear casting and voice work, and a distribution plan that reaches the intended audience; be prepared to invest in sound design and cross-media opportunities to maximize reach.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers candid conversations with founders, operators, and creators who shape the business side of podcast networks. Episodes explore monetization models, creator experience, editorial autonomy, and strategies for growth, cross-promotion, and partnerships across verticals like education, hospitality, health, and LatAm markets. It often features practical guidance for podcasters evaluating networks, joining or leaving them, and building sustainable networks that balance revenue with creator value. A notable strength is the emphasis on real-world operations, including live events, production support, and governance, with thoughtful takes on AI-assisted packaging, sampler feeds, and community-driven models that prioritize relationship... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Podnews Weekly Review
2. Podnews Daily - podcast industry news
3. School of Podcasting: Expert Tips for Launching and Growing Your Podcast
4. Buzzcast
5. Marketing Against The Grain

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this podcast launched 5 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. AJ Feliciano
2. Nick Gelso
3. Andrew Kenward
4. Paige Hymson
5. Tom Fox
6. Todd Eury
7. Glenn Hebert
8. Amy Lynn Durham

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