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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator
Podcast Networks
Rss.com
Podcasting
C-Suite Network
Monetization
Advertising
Be Podcast Network
Podcast Nation
360 Deals
Pantheon Podcast Network
Australia
Pharmacy Podcast Network
Compliance Podcast Network
Multitude
Rhapsody Voices
Ramsey Network
ALIVE Podcast Network
Feminist Podcast Collective
Podcast
Oil and Gas Global Network (OGGN)

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource for understanding wha... more

PublishesWeeklyEpisodes33Founded7 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Latest Episodes

What does a podcast network actually include when its purpose can range from ad sales to collaboration or distribution? The answer affects ownership, contracts, revenue, and how the relationship ends.

Gordon Firemark has practiced entertainment law ... more

What happens when a podcast network operator builds the entire tech stack themselves? Not as a seasoned developer, but because none of the available platforms align with their vision, values, or the needs of their creators? And how does this choice r... more

What if the primary answer to podcaster loneliness isn’t more listeners or revenue, but structured, everyday “host love”? This episode unpacks how combating the solitary nature of podcasting lies at the heart of what truly helps a podcast network thr... more

What role does a website play in a podcast network beyond listing shows and linking to listening platforms? Steve Phillips argues for building an owned hub where a network can organize its content, connect with its audience, and depend less on decisi... more

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Recent Guests

Angel Livas
Founder/Operator of the ALIVE Podcast Network
ALIVE Podcast Network
Episode: How Listener-Supported Monetization Works for a Podcast Network
William Tincup
HR veteran, founder of WRKdefined; network operator
WRKdefined
Episode: The Anti-Loneliness Podcast Network Blueprint
Steve Phillips
Founder/host of GeekCast Radio Network (GCRN)
GeekCast Radio Network
Episode: 17 Years of Lessons From Building a Network
Hank Fuerst
Head of Network Operations at Ramsey Network
Ramsey Solutions
Episode: Growing an Intentional Podcast Network: People, Values, and Adaptation
Alex Sanfilippo
Founder of PodMatch and founder/leader of PodMatch Podcast Network
PodMatch
Episode: Designing a Podcast Network for Early-Stage Creators
Amanda McLoughlin
Founder of Multitude, a creator-first collective
Multitude
Episode: Empowering Podcasters Without Taking Creative Control
Mike Jensen
Founder of Rhapsody Voices, boutique network operator
Rhapsody Voices
Episode: What Boutique Podcast Networks Do Differently for Creators
Alan Seales
Founder of the Broadway Podcast Network (BPN)
Broadway Podcast Network
Episode: How a Broadway Culture Reinvented Podcast Network Growth
AJ Feliciano
Founder/leader at Companion, former NBCUniversal/Rooster Teeth executive
Companion
Episode: Inside Building a Consumer-Facing Podcast Network

Host

Greg Wasserman
Host of Podcast Network Insights; builds relationships and guides interviews; central to show editorial direction

Reviews

4.7 out of 5 stars from 7 ratings
  • Great for people wanting to join a podcast network (or if you lead one!)

    I really respect the unique approach Greg is taking with this podcast. He's a gifted conversationalist and a very curious host. It's a great podcast that I'll be listening to for a long time, and I'm honored to have been a guest!!

    Apple Podcasts
    5
    Alex Sanfilippo | PodMatch.com
    United States3 months ago
  • Great insights!

    This is a great show to get perspective and insights on podcast networks. Thank you Greg for creating this!

    Apple Podcasts
    5
    Amy Lynn Durham
    United States5 months ago
  • Looking forward to it

    Loved the trailer. Looking forward to the first episode!

    Apple Podcasts
    5
    AlbertoBBB
    Spain7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners enjoy candid, practitioner-focused discussions about how networks operate beyond metrics and downloads.
Guests bring a mix of operator insight and creator-centric perspectives that feel actionable for building or joining networks.
The host is viewed as curious and relationship-driven, guiding conversations with clarity and practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Listener-Supported Monetization Works for a Podcast Network
Q: What makes joining ALIVE worth it beyond the tech stack?
Beyond technology, the network offers community, collaboration tools like cross-show ad swaps, direct brand relationships, access to a shared audience, and a monetization model that pays creators from the first episode.
How Listener-Supported Monetization Works for a Podcast Network
Q: So what is the right person for your network? And what are the onboarding questions you ask to ensure a mutual fit?
The process starts with a 15-minute discovery call where Angel assesses the real motivations and growth plans behind joining, ensuring the host's goals align with what the network can realistically support.
The Anti-Loneliness Podcast Network Blueprint
Q: What should podcasters look for when joining a network?
Focus on community, collaboration, and host love rather than just production or quick monetization; ensure there is a clear path for collaboration, brand alignment, and access to vetted partners who can help growing shows without forcing you into a single production mold.
17 Years of Lessons From Building a Network
Q: How has technology shaped the network over the years, and what would you do differently if you started today?
Invest more upfront in tools and not be afraid to spend when needed; build a simpler, more owner-controlled hub instead of overrelying on third-party plugins that change or discontinue features.
17 Years of Lessons From Building a Network
Q: How do you decide between bringing a show into the network vs doing a cross-promo or collaboration?
We evaluate whether there's meaningful cross-pollination potential and a fit that benefits both sides beyond mere distribution, focusing on ongoing collaboration rather than just hosting.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A business-focused conversation series that shines a light on how podcast networks operate, monetize, and grow their shows. Across episodes, guests share practical frameworks for building creator-first ecosystems, branding, and cross-platform strategies, with deep dives into ownership, equity, and community, plus real-world insights on distribution, partnerships, and monetization beyond traditional ads. Notable threads include shifting from sales-led to brand-led networks, the importance of culture and creator alignment, and the evolving role of AI, live events, and multi-format storytelling in sustaining networks. This program is likely to appeal to network operators, production agencies, and creators evaluating whether to join, start, or ... more

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this podcast launched 7 months ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Angel Livas
2. William Tincup
3. Steve Phillips
4. Hank Fuerst
5. Alex Sanfilippo
6. Amanda McLoughlin
7. Mike Jensen
8. Alan Seales

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