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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator
Podcast Networks
Rss.com
Podcasting
C-Suite Network
Monetization
Advertising
Podcast Network Business Models
Gas Digital
Be Podcast Network
Podcast Nation
360 Deals
Pantheon Podcast Network
Australia
Compliance Podcast Network
Pharmacy Podcast Network
Multitude
Ramsey Network
Rhapsody Voices
ALIVE Podcast Network
Feminist Podcast Collective

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource for understanding wha... more

PublishesWeeklyEpisodes36Founded8 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Podcast Network Insights: Understanding the Business of Podcast "Networks"

Latest Episodes

How does a podcast network change after an acquisition? What does a major media company add to the operation, and what happens to creator support when a close-knit team grows into a distributed network of more than 1,000 podcasts?

Nathan Otoski expl... more

With comedy ranking as one of the most crowded and competitive podcast categories, what are the realities of building and sustaining a comedy-focused podcast network at scale?

Ralph Sutton has decades of experience across radio, TV, live events, and... more

What can we learn about the future of podcast networks from someone who’s seen the shift from grassroots collectives to fully professionalized media businesses? Rob Greenlee brings decades of perspective, from the earliest days of national radio synd... more

What does a podcast network actually include when its purpose can range from ad sales to collaboration or distribution? The answer affects ownership, contracts, revenue, and how the relationship ends.

Gordon Firemark has practiced entertainment law ... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Nathan Otoski
Former SVP of Podcast Marketing at iHeartMedia who worked with HowStuffWorks shows and network teams.
iHeartMedia
Episode: How iHeart Turns Radio Infrastructure Into Podcast Growth
Ralph Sutton
Radio and television host, podcaster, and co-founder of GaS Digital
GaS Digital
Episode: Is Subscription the Safety Net Every Podcast Network Needs?
Rob Greenlee
Podcasting Hall of Famer who runs the Adore Network and works in partnership on the Passion Struck Network
Adore Network
Episode: Past, Present & Future of Podcast Networks
Gordon Firemark
Entertainment attorney focused on podcasters and entertainment businesses
Firemark Enterprises
Episode: The Legal Structure Behind Different Network Models
Angel Livas
Founder/Operator of the ALIVE Podcast Network
ALIVE Podcast Network
Episode: How Listener-Supported Monetization Works for a Podcast Network
William Tincup
HR veteran, founder of WRKdefined; network operator
WRKdefined
Episode: The Anti-Loneliness Podcast Network Blueprint
Steve Phillips
Founder/host of GeekCast Radio Network (GCRN)
GeekCast Radio Network
Episode: 17 Years of Lessons From Building a Network
Hank Fuerst
Head of Network Operations at Ramsey Network
Ramsey Solutions
Episode: Growing an Intentional Podcast Network: People, Values, and Adaptation
Alex Sanfilippo
Founder of PodMatch and founder/leader of PodMatch Podcast Network
PodMatch
Episode: Designing a Podcast Network for Early-Stage Creators

Host

Greg Wasserman
Host of Podcast Network Insights; builds relationships and guides interviews; central to show editorial direction

Reviews

4.7 out of 5 stars from 7 ratings
  • Great for people wanting to join a podcast network (or if you lead one!)

    I really respect the unique approach Greg is taking with this podcast. He's a gifted conversationalist and a very curious host. It's a great podcast that I'll be listening to for a long time, and I'm honored to have been a guest!!

    Apple Podcasts
    5
    Alex Sanfilippo | PodMatch.com
    United States3 months ago
  • Great insights!

    This is a great show to get perspective and insights on podcast networks. Thank you Greg for creating this!

    Apple Podcasts
    5
    Amy Lynn Durham
    United States6 months ago
  • Looking forward to it

    Loved the trailer. Looking forward to the first episode!

    Apple Podcasts
    5
    AlbertoBBB
    Spain8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners enjoy candid, practitioner-focused discussions about how networks operate beyond metrics and downloads.
Guests bring a mix of operator insight and creator-centric perspectives that feel actionable for building or joining networks.
The host is viewed as curious and relationship-driven, guiding conversations with clarity and practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#219
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How iHeart Turns Radio Infrastructure Into Podcast Growth
Q: So if you were to start a network today, knowing what you know now 10 years in this business, what would be the first things you would do to start a network?
Otoski would build around a subject he is passionate about, focus on authentic content, and choose partners whose objectives align with the network's goals.
How iHeart Turns Radio Infrastructure Into Podcast Growth
Q: What are the questions I should be asking?
Otoski advises creators to first define their objectives, get legal help reviewing the contract, and list specific kinds of support they want. They should ask the network how it will help achieve those goals.
The Legal Structure Behind Different Network Models
Q: What are the red flags that a podcast who's looking at going to a network should be looking at?
Firemark recommends scrutinizing payment and accounting terms, specific network commitments, performance benchmarks, exit provisions, RSS feed and episode ownership, post-termination revenue, and whether the host can audit the network's books.
The Legal Structure Behind Different Network Models
Q: If I'm starting a commercial enterprise as a network from a podcast monetization standpoint, what should I be doing to protect myself?
Firemark says the network should clarify the rights it acquires, including exclusive distribution and ad-selling rights, how revenue is split, and what happens when the relationship ends. It should also address show-title and RSS feed ownership.
Past, Present & Future of Podcast Networks
Q: If I was a podcaster, would I want to join a network? Should I stay independent?
Greenlee says it is an individual choice that depends on what a creator needs to grow. Creators should weigh the value of network support against the independence and flexibility of working alone.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A business-focused conversation series that shines a light on how podcast networks operate, monetize, and grow their shows. Across episodes, guests share practical frameworks for building creator-first ecosystems, branding, and cross-platform strategies, with deep dives into ownership, equity, and community, plus real-world insights on distribution, partnerships, and monetization beyond traditional ads. Notable threads include shifting from sales-led to brand-led networks, the importance of culture and creator alignment, and the evolving role of AI, live events, and multi-format storytelling in sustaining networks. This program is likely to appeal to network operators, production agencies, and creators evaluating whether to join, start, or ... more

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this podcast launched 8 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nathan Otoski
2. Ralph Sutton
3. Rob Greenlee
4. Gordon Firemark
5. Angel Livas
6. William Tincup
7. Steve Phillips
8. Hank Fuerst

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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