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Loyalty Wired

Loyalty Wired
Loyalty Programs
Consumer Behavior
Data Analytics
Personalization
Loyalty Marketing
Customer Loyalty
Customer Experience
Artificial Intelligence
Customer Engagement
Marketing Strategies
Consumer Data
Marketing Technology
Hyperfinity
Virgin Australia
Byron Sharp
Frequent Flyer Programs
Retail Strategies
Data Analysis
Skip Plus
Tiktok Shop

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.

PublishesTwice monthlyEpisodes108Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Loyalty Wired

Latest Episodes

Loyalty isn’t just for big brands anymore. Discover how digital-first companies build loyalty from scratch — and what lessons established players can take away.

Summer may be in full swing, but loyalty never really takes a holiday! In this sunny episode of The Loyalty Podcast on LoyaltyWired, host Iain Pringle is joined by regular contributors Anja Jones, Dave Canty, Allie Ferguson, Vicky Elliott, and David ... more

Rick Ferguson takes a two-part deep dive into the connections between employee engagement and customer loyalty.

The $3.5 trillion automotive sector is one of the most globally significant — and one of the most loyalty-challenged. In this episode, we tackle the complex relationship between manufacturers, dealers, and aftersales networks to explore how loyalty p... more

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Recent Guests

Ros Netto
Global Head of Loyalty at Virgin Active
Virgin Active
Episode: Podcast 72 - Health and Loyalty
Anya Jones
Loyalty Expert, former Partnerships Lead at AXA Health
AXA Health
Episode: Podcast 72 - Health and Loyalty
Kylie Howe
Head of commercial with WithU, discusses emotional loyalty in the fitness industry
WithU
Episode: Newscast 13 - When Black Friday Comes
Eileen McGuinness
Co-CEO of the International Loyalty Awards
International Loyalty Awards
Episode: Newscast 13 - When Black Friday Comes
Shadi MacIsaac
Vice President of Loyalty and Rewards for Royal Bank of Canada
Royal Bank of Canada
Episode: Newscast 13 - When Black Friday Comes
Rachel McAdam
VP of Marketing for Canadian Online Delivery Service, Skip
Skip
Episode: Newscast 12 - Choosing a Career in Loyalty
Michael Hemsley
CEO of Tricycle Marketing
Tricycle Marketing
Episode: Newscast 12 - Choosing a Career in Loyalty
Shannon Ottinger
Executive strategist for the automotive practice at Epsilon
Epsilon
Episode: Newscast 12 - Choosing a Career in Loyalty
Lori Effman
Director of CRM at Pet Supermarket
Pet Supermarket
Episode: Newscast 12 - Choosing a Career in Loyalty

Hosts

Katie Topping
Host of Loyalty Newscast and Loyalty Wired
Rick Ferguson
Co-host of Loyalty Newscast and Loyalty Wired
Ian Pringle
Host of The Loyalty Podcast

Reviews

4.9 out of 5 stars from 32 ratings
  • Insightful with good healthy debate

    Well done guys look forward to the next episode

    Apple Podcasts
    5
    Alex_RN_Syd
    Australia6 years ago
  • Fantastic!

    Great podcast and group. Really insightful! Would be great to hear a bit about new app and platforms getting in the segment and trying to aggregate this world!

    Apple Podcasts
    5
    Felipe Beirão da Veiga
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is praised for being timely and highly relevant to current trends in loyalty marketing.
Listeners appreciate the insightful discussions and expert opinions shared by hosts and guests.

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Talking Points

Recent interactions between the hosts and their guests.

Newscast 10 - Is Fashion Loyalty Having a Moment?
Q: What key points should brands evaluate to find a balance between rewarding customers and maintaining financial health in loyalty programs?
Brands need to understand the costs upfront and ensure that their rewards structure is sustainable and drives meaningful customer behavior.
Newscast 10 - Is Fashion Loyalty Having a Moment?
Q: What is the biggest area of change that you've seen in loyalty over the past 20 years?
Brands are now focusing on expanding their loyalty strategies to include B2B relationships and employee engagement, not just direct-to-consumer interactions.
Newscast 11 - The Death of Plastic
Q: How do you balance email deliverability with brand needs and customer desire for personalized communications?
The balance is found by listening to customers and ensuring effective targeting to avoid negative impacts on email deliverability, particularly for those who value the channel.
Newscast 13 - When Black Friday Comes
Q: How can Spirit leverage its loyalty program to smooth this transition?
While Spirit can leverage its loyalty program, it has limited capability compared to major carriers.
Newscast 13 - When Black Friday Comes
Q: How critical is it to maintain trust in the loyalty program during this type of restructuring?
Trust is essential, as losing it could lead to customers switching to competitors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Loyalty Wired

What is Loyalty Wired about and what kind of topics does it cover?

Content focuses on the dynamics of loyalty programs across various industries, often featuring insights from experts in marketing, health, and finance. Key themes include the evolution of loyalty strategies, customer engagement, and the impact of technology, such as AI, on personalized marketing. Episodes frequently explore current challenges within the loyalty sector, such as brand authenticity, the significance of data sharing, and the necessity of adapting to consumer behavior, especially among younger demographics. Notably, the discussion often intersects with broader market trends, giving listeners a comprehensive view of how loyalty programs can succeed in today's competitive landscape.

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How many listeners does Loyalty Wired get?

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What are the audience demographics for Loyalty Wired?

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How many subscribers and views does Loyalty Wired have?

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Which podcasts are similar to Loyalty Wired?

These podcasts share a similar audience with Loyalty Wired:

1. The Rest Is Politics
2. Simon Calder's Independent Travel Podcast
3. Prof G Markets
4. The Diary Of A CEO with Steven Bartlett
5. Dan Snow's History Hit

How many episodes of Loyalty Wired are there?

Loyalty Wired launched 6 years ago and published 108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Loyalty Wired?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Loyalty Wired?

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How do I access podcast episode transcripts for Loyalty Wired?

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What guests have appeared on Loyalty Wired?

Recent guests on Loyalty Wired include:

1. Ros Netto
2. Anya Jones
3. Kylie Howe
4. Eileen McGuinness
5. Shadi MacIsaac
6. Rachel McAdam
7. Michael Hemsley
8. Shannon Ottinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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