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Loyalty Wired

Loyalty Wired
Loyalty Programs
Consumer Behavior
Data Analytics
Personalization
Loyalty Marketing
Customer Loyalty
Customer Experience
Artificial Intelligence
Customer Engagement
Marketing Strategies
Consumer Data
Marketing Technology
Retail Strategies
Byron Sharp
Virgin Australia
Hyperfinity
Data Analysis
Frequent Flyer Programs
Skip Plus
Tiktok Shop

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.

PublishesTwice monthlyEpisodes110Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Loyalty Wired

Latest Episodes

We convene our Loyalty Roundtable to break down the latest in the premium card wars. Are Chase and Amex reaching new heights - or have they already peaked?

Hotel loyalty isn’t just about free nights anymore. From lifestyle partnerships and sustainability to digital innovation and personal recognition, loyalty is transforming the hospitality landscape. In this episode of The Loyalty Podcast on LoyaltyWir... more

Loyalty isn’t just for big brands anymore. Discover how digital-first companies build loyalty from scratch — and what lessons established players can take away.

Summer may be in full swing, but loyalty never really takes a holiday! In this sunny episode of The Loyalty Podcast on LoyaltyWired, host Iain Pringle is joined by regular contributors Anja Jones, Dave Canty, Allie Ferguson, Vicky Elliott, and David ... more

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Recent Guests

Ros Netto
Global Head of Loyalty at Virgin Active
Virgin Active
Episode: Podcast 72 - Health and Loyalty
Kylie Howe
Head of Commercial at WithU
WithU
Episode: Podcast 72 - Health and Loyalty
Anya Jones
Loyalty Expert, former Partnerships Lead at AXA Health
AXA Health
Episode: Podcast 72 - Health and Loyalty
Eileen McGuinness
Co-CEO of the International Loyalty Awards
International Loyalty Awards
Episode: Newscast 13 - When Black Friday Comes
Shadi MacIsaac
Vice President of Loyalty and Rewards for Royal Bank of Canada
Royal Bank of Canada
Episode: Newscast 13 - When Black Friday Comes
Rachel McAdam
VP of Marketing for Canadian Online Delivery Service, Skip
Skip
Episode: Newscast 12 - Choosing a Career in Loyalty
Michael Hemsley
CEO of Tricycle Marketing
Tricycle Marketing
Episode: Newscast 12 - Choosing a Career in Loyalty
Shannon Ottinger
Executive strategist for the automotive practice at Epsilon
Epsilon
Episode: Newscast 12 - Choosing a Career in Loyalty
Lori Effman
Director of CRM at Pet Supermarket
Pet Supermarket
Episode: Newscast 12 - Choosing a Career in Loyalty

Hosts

Katie Topping
Host of Loyalty Newscast with expert insights on loyalty strategies and marketing approaches.
Rick Ferguson
Co-host of Loyalty Newscast, engaged in discussions about the future of loyalty programs and customer engagement.
Ian Pringle
Host of The Loyalty Podcast, known for discussing trends and forecasts in the loyalty industry.

Reviews

4.9 out of 5 stars from 32 ratings
  • Insightful with good healthy debate

    Well done guys look forward to the next episode

    Apple Podcasts
    5
    Alex_RN_Syd
    Australia6 years ago
  • Fantastic!

    Great podcast and group. Really insightful! Would be great to hear a bit about new app and platforms getting in the segment and trying to aggregate this world!

    Apple Podcasts
    5
    Felipe Beirão da Veiga
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There's a call for more information about new applications and platforms in the loyalty segment, suggesting an engaged and curious audience.
Listeners find the content insightful and relevant, praising the quality of discussions and the expertise of the hosts and guests.

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Talking Points

Recent interactions between the hosts and their guests.

Newscast 10 - Is Fashion Loyalty Having a Moment?
Q: What key points should brands evaluate to find a balance between rewarding customers and maintaining financial health in loyalty programs?
Brands need to understand the costs upfront and ensure that their rewards structure is sustainable and drives meaningful customer behavior.
Newscast 10 - Is Fashion Loyalty Having a Moment?
Q: What is the biggest area of change that you've seen in loyalty over the past 20 years?
Brands are now focusing on expanding their loyalty strategies to include B2B relationships and employee engagement, not just direct-to-consumer interactions.
Newscast 11 - The Death of Plastic
Q: How do you balance email deliverability with brand needs and customer desire for personalized communications?
The balance is found by listening to customers and ensuring effective targeting to avoid negative impacts on email deliverability, particularly for those who value the channel.
Newscast 13 - When Black Friday Comes
Q: How can Spirit leverage its loyalty program to smooth this transition?
While Spirit can leverage its loyalty program, it has limited capability compared to major carriers.
Newscast 13 - When Black Friday Comes
Q: How critical is it to maintain trust in the loyalty program during this type of restructuring?
Trust is essential, as losing it could lead to customers switching to competitors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Loyalty Wired

What is Loyalty Wired about and what kind of topics does it cover?

Focusing on the loyalty industry, the content encompasses various facets of loyalty programs, customer relationship management, and strategic insights from industry experts. Episodes often contain practical discussions on topics such as the integration of AI in loyalty marketing and the evolution of customer engagement in a digital landscape. Unique insights are provided through guest appearances, which include loyalty specialists from diverse sectors like health and wellness, retail, and finance, further enriching the dialogue around the future of customer loyalty and innovative marketing strategies.

The podcast stands out by combining expert interviews with actionable advice, making it a relevant resource for marketing professionals eager... more

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To see how many followers or subscribers Loyalty Wired has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Loyalty Wired?

These podcasts share a similar audience with Loyalty Wired:

1. Simon Calder's Independent Travel Podcast
2. The Rest Is Politics
3. Americast
4. The Rest Is Politics: Leading
5. Let's Talk Loyalty

How many episodes of Loyalty Wired are there?

Loyalty Wired launched 6 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Loyalty Wired?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Loyalty Wired from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Loyalty Wired?

Recent guests on Loyalty Wired include:

1. Ros Netto
2. Kylie Howe
3. Anya Jones
4. Eileen McGuinness
5. Shadi MacIsaac
6. Rachel McAdam
7. Michael Hemsley
8. Shannon Ottinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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