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Loyalty Wired

Loyalty Wired
Loyalty Programs
Consumer Behavior
Data Analytics
Personalization
Loyalty Marketing
Customer Experience
Customer Loyalty
Artificial Intelligence
Customer Engagement
Marketing Strategies
Consumer Data
Marketing Technology
Retail Strategies
Frequent Flyer Programs
Byron Sharp
Virgin Australia
Hyperfinity
Data Analysis
Skip Plus
Tiktok Shop

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.

PublishesTwice monthlyEpisodes118Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Loyalty Wired

Latest Episodes

Loyalty is shifting… but not in just one place. In this episode, Rob Burgess (Head for Points), Ben Lipsey (Air France-KLM) and Phil Gunter (Loyalty Status Co) explore what British Airways’ move to spend-based status means — and why competitors are a... more

Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business? In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loy... more

In our latest Newscast we round up the latest in global loyalty before diving into the metrics that matter . Featuring Caroline Papadatos on KPI lifecycle, Kashkick on scaling to 12M+ members, Max Kenkel (ITA Group) on measuring what moves behaviour,... more

Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology th... more

Key Facts

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Recent Guests

Cameron Half
Loyalty enthusiast and expert, discussing loyalty points strategies
Episode: Podcast 82 - Cracking the Code
Mark Whiteleg
Loyalty program collector with extensive experience in using Avios
Episode: Podcast 82 - Cracking the Code
Idil Sabueno
Retail correspondent discussing Nordstrom's loyalty program changes
Retail Correspondent
Episode: Newscast 24 - The Nordstrom Shift
Aaron Rees
A representative from Annex Cloud discussing loyalty technology
Annex Cloud
Episode: Newscast 24 - The Nordstrom Shift
Steve McClellan
VP of Loyalty from WestJet discussing a new partnership with Canadian Tire
WestJet
Episode: Newscast 24 - The Nordstrom Shift
Phil Hawkins
Consultant with experience in loyalty programs
Flybuys
Episode: Newscast 24 - The Nordstrom Shift
Emily Ong
Customer and product leader for Shukrin, discussing loyalty strategies
Landmark Group
Episode: Newscast 24 - The Nordstrom Shift
Dennis Armbruster
CX consultant
Episode: Newscast 23 - The Loyalty Boomerang
Mark Berman
Loyalty Wired financial correspondent
Episode: Newscast 23 - The Loyalty Boomerang

Hosts

Ian Pringle
Host of the Loyalty Podcast who brings industry insights and expert opinions to light through engaging discussions.
Katie Topping
Host of the Loyalty Newscast, she explores current events and trends affecting loyalty programs.

Reviews

4.9 out of 5 stars from 32 ratings
  • Insightful with good healthy debate

    Well done guys look forward to the next episode

    Apple Podcasts
    5
    Alex_RN_Syd
    Australia7 years ago
  • Fantastic!

    Great podcast and group. Really insightful! Would be great to hear a bit about new app and platforms getting in the segment and trying to aggregate this world!

    Apple Podcasts
    5
    Felipe Beirão da Veiga
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the relevance of topics covered, particularly the balance between technology and loyalty strategies, indicating a strong appeal for marketing professionals.
Listeners praise the show for its insightful discussions and the quality of experts featured, highlighting the depth of knowledge shared.

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Talking Points

Recent interactions between the hosts and their guests.

Newscast 19 - The Airline Status Wars
Q: How can companies maximize their impact on their members during this time?
Companies should focus on understanding their best customers, making their lives easier, and ensuring to cater to their needs to retain loyalty.
Newscast 19 - The Airline Status Wars
Q: Can you tell us why loyalty programs are such an essential strategy during times like these?
Loyalty programs provide stability and help brands understand who their customers are, especially vital during economic downturns as they retain customer loyalty without spending excessively on acquisition.
Podcast 81 - Hotel Loyalty
Q: What are the key changes that we've seen in hotel loyalty in the last few years?
Hotel loyalty has shifted from a transactional focus to emphasizing emotional engagement and personalization, creating strong connections with guests.
Newscast 22 - Loyalty Exit Strategies
Q: What differentiates these cards from other competitive cards in the market?
The BMO VI. Porter MasterCard offers instant access to frequent flyer benefits, unique travel perks, and an attractive value proposition for economy travelers.
Newscast 22 - Loyalty Exit Strategies
Q: What best practices could be implemented when exiting a loyalty program?
Over-communicate, provide extra value, and segment communications according to customer value and needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Loyalty Wired

What is Loyalty Wired about and what kind of topics does it cover?

Content primarily focuses on loyalty programs, featuring expert discussions surrounding the latest trends, challenges, and strategies in the loyalty space. Key themes include the impact of technological advancements like artificial intelligence on customer engagement, exploring emotional loyalty, and examining case studies from major companies like Nordstrom and Air Canada. The discussions often involve a blend of personal experiences from guests who are veteran loyalty program specialists, offering practical insights into how businesses can adapt their strategies for enhanced consumer re-engagement and satisfaction. The podcast likely attracts listeners who are keen on understanding the evolving landscape of loyalty programs and how these ... more

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Which podcasts are similar to Loyalty Wired?

These podcasts share a similar audience with Loyalty Wired:

1. The Property Podcast
2. The Diary Of A CEO with Steven Bartlett
3. Airline Weekly Lounge
4. Airlines Confidential Podcast
5. Newscast

How many episodes of Loyalty Wired are there?

Loyalty Wired launched 7 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Loyalty Wired?

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What guests have appeared on Loyalty Wired?

Recent guests on Loyalty Wired include:

1. Cameron Half
2. Mark Whiteleg
3. Idil Sabueno
4. Aaron Rees
5. Steve McClellan
6. Phil Hawkins
7. Emily Ong
8. Dennis Armbruster

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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