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The Loyalty Podcast

New World Loyalty
Loyalty Programs
Customer Loyalty
Customer Engagement
Consumer Behavior
Artificial Intelligence
Data Analytics
Customer Experience
Personalization
Loyalty Marketing
British Airways
Emotional Connection
Marketing Strategies
Behavioral Science
Consumer Data
Gen Z
Airline Loyalty Programs
Data Analysis
Retail Strategies
Frequent Flyer Programs
Byron Sharp

The Loyalty Podcast from New World Loyalty brings together leading voices from across the industry to explore the latest ideas, innovations and challenges in customer loyalty. Hosted by Iain Pringle, the series combines in-depth conversations with industry experts and lively Newscast discussions on the news and trends shaping loyalty around the world.

PublishesMonthlyEpisodes127Founded7 years ago
Number of ListenersCategory
Business

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Artwork for The Loyalty Podcast

Latest Episodes

AI is changing loyalty management. But are we ready to rethink the role itself? Donald Baal (NASCAR), Matteo Costa (formerly TK Maxx) and Jan-Pieter Lips (Capillary Technologies) explore how AI is reshaping the way loyalty programmes operate. From au... more

Loyalty membership is growing around the world. But customers are becoming more selective about the programmes they actually use. Ian Pringle is joined by Charlie Hills of Mando Connect and Adam Posner of The Point of Loyalty to compare years of loya... more

What is a reward actually worth? Newscast 30 explores how coffee, digital badges, streaks and access can influence behaviour—and when low- or no-cost rewards create real commercial value. Featuring Amanda Cromhout, Tom Peace, Anya Jones, Dr Jacqui No... more

AI is changing loyalty — but the real opportunity isn't automation. It's transformation. In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking cul... more

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Recent Guests

Donald Baal
Managing Director of Product Marketing at Nascar, USA
NASCAR
Episode: Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?
Matteo Costa
European Head of Loyalty at TK Maxx (TK Maxx Europe)
TK Maxx / Capillary
Episode: Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?
Jan-Pieter Lips
President Europe for Capillary
Capillary
Episode: Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?
Charlie Hills
Chief Strategy Officer, Mando Connect
Mando Connect
Episode: Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder
Adam Posner
Founder, The Point of Loyalty
The Point of Loyalty
Episode: Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder
Amanda Cromhout
CEO of Truth Loyalty
Truth Loyalty
Episode: Newscast 30 - The Value of Nothing
Tom Peace
Loyalty professional
Episode: Newscast 30 - The Value of Nothing
Anya Jones
Loyalty professional
Episode: Newscast 30 - The Value of Nothing
Dr. Jacqui Nortje
Behavioral scientist
Discovery / Vitality
Episode: Newscast 30 - The Value of Nothing

Hosts

Ian Pringle
Host of loyalty-focused discussions and related programs; frequently associated with New World Loyalty.
Katie Topping
Co-host and guest contributor with experience across loyalty-focused programs and newscast formats.
Iain Pringle
Host of loyalty program discussions and related media segments.

Reviews

4.9 out of 5 stars from 33 ratings
  • Insightful with good healthy debate

    Well done guys look forward to the next episode

    Apple Podcasts
    5
    Alex_RN_Syd
    Australia7 years ago
  • Fantastic!

    Great podcast and group. Really insightful! Would be great to hear a bit about new app and platforms getting in the segment and trying to aggregate this world!

    Apple Podcasts
    5
    Felipe Beirão da Veiga
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High quality insights with practical takeaways.
Great balance of theory and real-world examples.
Glance at regional market nuances adds depth for listeners.
Sponsor integrations feel natural and informative.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder
Q: Can you go over the Gen Z, Gen X and that piece again?
Generation trends are nuanced and vary by category and country; younger consumers are not universally disengaged, and many in their 20s are returning to loyalty, while overall activity stays context-dependent and influenced by data privacy and category. Markets with mature ecosystems show different engagement patterns than newer ones.
Newscast 30 - The Value of Nothing
Q: What makes a loyalty reward valuable beyond the monetary incentive?
Rewards work best when they are aligned with the customer's identity, provide meaningful progression or recognition, and help form long-term habits rather than just triggering a single transaction.
Newscast 29 - Who Owns Loyalty?
Q: What exactly is happening with Marriott Bonvoy and hotel owners, and why does it matter for loyalty economics?
The guest explains that owners want to participate in the value created by the loyalty program but may not receive an equivalent share when the program drives profits through non-hotel activities, leading to negotiations about brand standards and the distribution of benefits. The broader point is that loyalty programs act as a key driver of brand value, but ownership arrangements can complicate who benefits.
Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media
Q: What has been the biggest shift in how brands should approach loyalty data within retail media?
The key shift is using loyalty insights to fuel dynamic, personalized journeys at scale, not just last-click optimization; loyalty data should guide segmenting, creative, and timing across on-site and off-site channels.
Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media
Q: Now that we've introduced our panel, how would you describe retail media to someone new to the concept?
Retail media is media owned by retailers and powered by their first-party data, evolving beyond simple ad inventory into data-driven, cross-channel plans that connect consumer insights with measurable outcomes for brands and retailers alike.

Audience Metrics

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Frequently Asked Questions About The Loyalty Podcast

What is The Loyalty Podcast about and what kind of topics does it cover?

Loyalty-focused discussions gravitate toward program design, partnerships, and the evolving tech stack powering modern loyalty programs. Episodes frequently explore AI-driven personalization, data governance, retail media, and measurement, with practical case studies from airlines, retailers, and hospitality brands. A notable strength is bringing together practitioners, researchers, and platform vendors to surface actionable patterns, sabotage myths, and forecast the near-term evolution of loyalty ecosystems. The show is likely to appeal to marketers, category managers, and product leads who want real-world insights and thoughtful critique of loyalty strategies, often framing conversations around customer value, ethical data use, and measur... more

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1. Uncensored CMO
2. The Daily
3. Pivot
4. The Ezra Klein Show
5. Up First from NPR

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The Loyalty Podcast launched 7 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Loyalty Podcast?

Recent guests on The Loyalty Podcast include:

1. Donald Baal
2. Matteo Costa
3. Jan-Pieter Lips
4. Charlie Hills
5. Adam Posner
6. Amanda Cromhout
7. Tom Peace
8. Anya Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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