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Loyalty Wired

Loyalty Wired
Loyalty Programs
Customer Loyalty
Customer Engagement
Consumer Behavior
Data Analytics
Personalization
Loyalty Marketing
Customer Experience
British Airways
Artificial Intelligence
Emotional Connection
Marketing Strategies
Behavioral Science
Consumer Data
Gen Z
Airline Loyalty Programs
Data Analysis
Retail Strategies
Frequent Flyer Programs
Byron Sharp

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.

PublishesMonthlyEpisodes121Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Loyalty Wired

Latest Episodes

Partnerships have always been at the heart of loyalty programmes. But the way they work is changing. In this episode of The Loyalty Podcast, Iain Pringle is joined by Dom Winchester (Nectar360), Madeleine Svantesson (SAS EuroBonus) and Vilde Bergan (... more

Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and custo... more

Most loyalty programmes are built on rational exchanges: points, rewards and incentives. But that is only part of the story. In this episode Iain Pringle is joined by Max Kenkel, Vicky Elliot and Adam Posner to explore emotional loyalty — the moments... more

Loyalty is shifting… but not in just one place. In this episode, Rob Burgess (Head for Points), Ben Lipsey (Air France-KLM) and Phil Gunter (Loyalty Status Co) explore what British Airways’ move to spend-based status means — and why competitors are a... more

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Recent Guests

Dmitry Olorinsky
Global Director of Digital Strategy at Decathlon
Decathlon
Episode: Podcast 89 - Loyalty - The Case for Change
Ekaterina Saitova
Global CRM, Lifecycle Manager at Uber
Uber
Episode: Podcast 89 - Loyalty - The Case for Change
Will Powell
Head of Loyalty and CRM at BNQ
BNQ
Episode: Podcast 89 - Loyalty - The Case for Change
Vicky Elliot
Loyalty consultant
New World Loyalty
Episode: Podcast 88 - Emotional Loyalty
Mark Smith
Mark from Loyalty Status Co.
Loyalty Status Co.
Episode: Newscast 28 - Status Wars and Loyalty Tech Consolidation
Jan Pieter Lips
President for Europe at Capillary
Capillary Technologies
Episode: Newscast 28 - Status Wars and Loyalty Tech Consolidation
Tom Shapira
Executive Vice President at Wellesley Hills Financial
Wellesley Hills Financial
Episode: Newscast 28 - Status Wars and Loyalty Tech Consolidation
Rosie Houston
Managing Director of UK Retail Media Networks, SMG
SMG
Episode: Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media
Matt Hanlon
Director of Omnichannel and Media at Boots
Boots
Episode: Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media

Hosts

Ian Pringle
Host focused on loyalty program strategies and industry insights.
Katie Topping
Host for loyalty-focused discussions and newscasts.

Reviews

4.9 out of 5 stars from 33 ratings
  • Insightful with good healthy debate

    Well done guys look forward to the next episode

    Apple Podcasts
    5
    Alex_RN_Syd
    Australia7 years ago
  • Fantastic!

    Great podcast and group. Really insightful! Would be great to hear a bit about new app and platforms getting in the segment and trying to aggregate this world!

    Apple Podcasts
    5
    Felipe Beirão da Veiga
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful debates and practical takeaways for loyalty professionals.
High-quality discussions with actionable insights for listeners.
Guests bring deep expertise and diverse perspectives.
Would like to hear more on new platforms and apps shaping the segment.

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Talking Points

Recent interactions between the hosts and their guests.

Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media
Q: What has been the biggest shift in how brands should approach loyalty data within retail media?
The key shift is using loyalty insights to fuel dynamic, personalized journeys at scale, not just last-click optimization; loyalty data should guide segmenting, creative, and timing across on-site and off-site channels.
Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media
Q: Now that we've introduced our panel, how would you describe retail media to someone new to the concept?
Retail media is media owned by retailers and powered by their first-party data, evolving beyond simple ad inventory into data-driven, cross-channel plans that connect consumer insights with measurable outcomes for brands and retailers alike.
Newscast 27 - Measuring What Matters
Q: What do I need to measure?
The discussion emphasizes moving beyond vanity metrics like total membership to track meaningful progression through lifecycle stages, activation, and cross-partner engagement, with a focus on what behavior matters in the near term.
Newscast 28 - Status Wars and Loyalty Tech Consolidation
Q: What is status match and how does it work for brands?
Status match is a process where a brand offers equivalent elite status to a customer who already holds a competitor's status, typically validated quickly so they begin transacting with the new brand, effectively accelerating high-value customer acquisition.
Podcast 88 - Emotional Loyalty
Q: What do we mean by emotional loyalty?
It's loyalty that focuses on how customers feel and the moments of recognition, surprise, and service around the core program, not just the transactions.

Audience Metrics

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Frequently Asked Questions About Loyalty Wired

What is Loyalty Wired about and what kind of topics does it cover?

The show centers on loyalty programs, customer engagement, and the evolving economics of loyalty across industries. Episodes discuss behavioral science, emotional connections in rewards, the role of tech and partnerships, and real-world case studies from airlines, retailers, and fintech players. Listeners can expect practical strategies for designing effective loyalty initiatives, debunking common myths about acquisition versus retention, and insights into how AI, data, and experimentation are shaping modern loyalty programs. A notable pattern is spotlighting industry partnerships and co-branded programs, plus a willingness to critique programs when value to members wanes. This mix makes it useful for marketers, product leaders, and executi... more

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Which podcasts are similar to Loyalty Wired?

These podcasts share a similar audience with Loyalty Wired:

1. Let's Talk Loyalty

How many episodes of Loyalty Wired are there?

Loyalty Wired launched 7 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Loyalty Wired?

Recent guests on Loyalty Wired include:

1. Dmitry Olorinsky
2. Ekaterina Saitova
3. Will Powell
4. Vicky Elliot
5. Mark Smith
6. Jan Pieter Lips
7. Tom Shapira
8. Rosie Houston

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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