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The IT Experts Podcast

Ian Luckett
MSP Growth Hub
Leadership
MSP
Growth Hub
Artificial Intelligence
Cybersecurity
Client Concentration
Automation
MSP Marketing
Managed Service Provider
Governance
Microsoft 365
Marketing
Sales
Copilot
Pricing
Vision
Cash Flow
Linkedin
Leadership Development

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most success... more

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Latest Episodes

In this episode of The IT Experts Podcast, I take a short, sharp look at the overwhelm trap that is holding so many MSP owners back. This one came straight out of our recent two-day client intensive. We asked everyone in the room to work out their to... more

In this episode of The IT Experts Podcast, I sit down with Carolyn April, VP of Research at GTIA, to unpack the 2026 State of the Channel report and what it means for your MSP right now. We hear plenty of opinions at industry events about where the c... more

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In this episode of The IT Experts Podcast, I want to challenge one of the most common success measures in our industry. Are you measuring success, or are you simply measuring size? After more than 300 episodes, some themes keep coming back, and this ... more

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In this episode of The IT Experts Podcast, Stuart Warwick joins me to talk about one of the topics that makes most MSP owners squirm in their seat, raising your prices. It sounds simple on paper and it gets an eye roll from almost everyone who hears ... more

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Recent Guests

Carolyn April
VP of Research at GTIA
GTIA
Episode: EP305 - The 2026 State of the Channel – What Every MSP Needs to Know with Carolyn April and Ian Luckett
Adam Monks
Group Director for Technical Services at Academia (former co-founder of SmartDesc)
Academia Technology Group (formerly SmartDesc)
Episode: EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett
Gemma Telford
From Archer Agency; vendor marketing specialist
Archer Agency
Episode: EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett
Yvonne Matzk
Founder of Coachere and Channel Community
Coachere; Channel Community
Episode: EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett
Fiona Challis
AI-enabled growth consultant helping MSPs transition to managed AI
AI enabled Growth
Episode: EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion
Joe Burns
Founder/MD of Reform MSP and co-founder of MSP Blueprint
Reform MSP / MSP Blueprint
Episode: EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion
Nick Horner
CEO of SL Networks, MSP transitioning toward AI-powered services
SL Networks
Episode: EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion
Steve Lloyd
Founder of Exhibition Mastery
Exhibition Mastery
Episode: EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett
Ken Roulston
MSP veteran with buy-and-build experience and value maximization expertise
Independent MSP/Consultant
Episode: EP288 - Why Poor Governance is Killing the Value of Your MSP and How to Fix it with Ken Roulston and Ian Luckett

Hosts

Ian Luckett
Host of The IT Experts Podcast; focuses on MSP growth, leadership, and practical strategies.
Stuart
Co-host providing insights and promotions; often discusses Growth Hub resources.

Reviews

4.8 out of 5 stars from 37 ratings
  • Just great !

    A very well structured show with great tips and tricks to help MSPs out. Keep it going guys 👍

    Apple Podcasts
    5
    John Steve22
    United Kingdom2 years ago
  • Brilliant podcast fur MSP owners

    Covers the full spectrum of how to run your MSP. Never miss an episode!

    Apple Podcasts
    5
    No nickname pp
    United Kingdom2 years ago
  • Love it !

    What great straight forward advice, nice and simple and specially make for techies 🧑‍💻

    Apple Podcasts
    5
    Mini Madness 19
    United Kingdom2 years ago
  • A must listen!!!

    Such a great podcast, content is so clear and informative. Thank you Ian and guests!

    Apple Podcasts
    5
    mr_christaylor
    United Kingdom5 years ago
  • An MSP Business Coach in your pocket!

    Great podcast to help MSP Business owners. A great collection of relevant tips and strategies that are informative and fun!

    A must listen if you want to scale your MSP!

    Apple Podcasts
    5
    Szatkowska
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests deliver practical, easy-to-implement tips for MSPs.
Guests bring a mix of vendor, leadership, and technical operations experience.
Content is consistently focused on growth and ROI with clear actionable steps.

Top Technology Podcasts

Talking Points

Recent interactions between the hosts and their guests.

EP300 - 300 Episodes later, What We Have Learnt with Ian Luckett & Stuart Warwick
Q: What piece of advice remains true after 300 episodes and seven years?
MSPs don't need more leads; they need a better, well-structured business with the right people, processes, and governance to support sustainable growth.
EP300 - 300 Episodes later, What We Have Learnt with Ian Luckett & Stuart Warwick
Q: What's the one belief over the last seven years that you've completely changed your mind about?
The belief has shifted from MSPs needing a plan alone to needing accountability to execute and implement, because people know what to do but struggle to actually do it without accountability.
EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett
Q: What role did marketing play in your growth, and what activities worked best?
A dedicated marketing strategy, executed through newsletters, roundtables, events (including Microsoft Elevate-supported activities), webinars, and targeted messaging, significantly boosted lead generation and deal velocity, especially when messaging was sector-specific and credible.
EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett
Q: How did you approach mixing co-managed and fully outsourced offerings?
The team consistently offered both models from early on, tailoring to client needs. Co-managed deals tended to have slimmer margins but greater scale potential, while fully outsourced engagements aimed at larger organizations with higher margins and more controlled delivery.
EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett
Q: What mindset changes were crucial as you moved to bigger deals and a larger team?
Trust and credibility were essential; early on clients bought you as founders, but as the business grew, they required demonstrated capability, leadership, and scalable processes. Establishing P&L ownership and a strong leadership team helped enable bigger, more complex contracts.

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Frequently Asked Questions About The IT Experts Podcast

What is The IT Experts Podcast about and what kind of topics does it cover?

The show targets ambitious IT/MSP business owners seeking practical, battle-tested strategies to grow a profitable tech services firm. Episodes cover a mix of vendor partnerships, leadership, culture, AI enablement, governance, marketing, time management, and exit planning—each with actionable takeaways and real-world stories from MSPs and tech leaders. A notable pattern is framing growth as an integrated system (marketing, operations, leadership, and governance) rather than isolated tactics, with many guests bringing hands-on MSP or channel experience. The format often blends practical frameworks, ROI-focused guidance, and leadership coaching, making it especially helpful for leaders aiming to scale while maintaining clarity, culture, and ... more

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Which podcasts are similar to The IT Experts Podcast?

These podcasts share a similar audience with The IT Experts Podcast:

1. Paul Green's MSP Marketing Podcast
2. SMB Community Podcast: Business Advice for Small MSP Owners
3. The MSP Sales Podcast
4. All Things MSP
5. The Martin Lewis Podcast

How many episodes of The IT Experts Podcast are there?

The IT Experts Podcast launched 7 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The IT Experts Podcast?

Recent guests on The IT Experts Podcast include:

1. Carolyn April
2. Adam Monks
3. Gemma Telford
4. Yvonne Matzk
5. Fiona Challis
6. Joe Burns
7. Nick Horner
8. Steve Lloyd

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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