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The IT Experts Podcast

Ian Luckett
MSP Growth Hub
Leadership
MSP
Growth Hub
Artificial Intelligence
Cybersecurity
Automation
MSP Marketing
Client Concentration
Managed Service Provider
Governance
Sales
Microsoft 365
Copilot
Vision
Linkedin
Leadership Development
Kpis
MSP Growth
Exit

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most success... more

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Artwork for The IT Experts Podcast

Latest Episodes

In this episode of The IT Experts Podcast, I sit down with Gemma Telford from the Archer Agency to unpack one of the most underused resources available to growing MSPs, vendor Marketing Development Funds, or MDF. With two decades of experience across... more

In this episode of The IT Experts Podcast, I take a step back from the usual growth tactics and invite you into a conversation about what wealth really means for MSP owners. We are past the midpoint of 2026, and rather than waiting until year end to ... more

In this episode of The IT Experts Podcast, I sit down with Yvonne Matzk to explore a subject I rarely get the chance to talk about on this show, the invisible ceilings that hold back talent, culture, and growth inside our businesses. Yvonne Matzk is ... more

YouTube

In this episode of The IT Experts Podcast, I tackle one of the most common frustrations I hear from MSP owners every single week, the belief that MSP marketing simply does not work. I hear it constantly. Someone has tried an agency, a friend who know... more

YouTube

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Recent Guests

Yvonne Matzk
Founder of Coachere and Channel Community
Coachere; Channel Community
Episode: EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett
Joe Burns
Founder/MD of Reform MSP and co-founder of MSP Blueprint
Reform MSP / MSP Blueprint
Episode: EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion
Nick Horner
CEO of SL Networks, MSP transitioning toward AI-powered services
SL Networks
Episode: EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion
Ken Roulston
Former MSP founder who experienced a ransomware attack and recovery process
CMI (former)
Episode: EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett
Steve Lloyd
Founder of Exhibition Mastery
Exhibition Mastery
Episode: EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett
Neil Smith
CEO, founder of Reform IT
Reform IT
Episode: EP283 - MSP Channel Insights Panel- Cybersecurity, Compliance and Resilience – with Neil Smith, Gene Kim, David Clarke, and Ian Luckett
Gene Kim
Vice President of the MSP Program
Absolute Security
Episode: EP283 - MSP Channel Insights Panel- Cybersecurity, Compliance and Resilience – with Neil Smith, Gene Kim, David Clarke, and Ian Luckett
David Clarke
CTO and co-founder
TrustBridge
Episode: EP283 - MSP Channel Insights Panel- Cybersecurity, Compliance and Resilience – with Neil Smith, Gene Kim, David Clarke, and Ian Luckett
Aaron Fletcher
Commercial/Marketing lead for MSP Show London
MSP Show London
Episode: EP282 - Why Should I Attend the 2026 MSP Show in London with Aaron Fletcher, Alexandra Harris and Ian Luckett

Host

Ian Luckett
Host of The IT Experts Podcast; frequent co-hosts on Growth Hub resources and MSP growth content

Reviews

4.6 out of 5 stars from 24 ratings
  • Just great !

    A very well structured show with great tips and tricks to help MSPs out. Keep it going guys 👍

    Apple Podcasts
    5
    John Steve22
    United Kingdom2 years ago
  • Brilliant podcast fur MSP owners

    Covers the full spectrum of how to run your MSP. Never miss an episode!

    Apple Podcasts
    5
    No nickname pp
    United Kingdom2 years ago
  • Love it !

    What great straight forward advice, nice and simple and specially make for techies 🧑‍💻

    Apple Podcasts
    5
    Mini Madness 19
    United Kingdom2 years ago
  • A must listen!!!

    Such a great podcast, content is so clear and informative. Thank you Ian and guests!

    Apple Podcasts
    5
    mr_christaylor
    United Kingdom5 years ago
  • An MSP Business Coach in your pocket!

    Great podcast to help MSP Business owners. A great collection of relevant tips and strategies that are informative and fun!

    A must listen if you want to scale your MSP!

    Apple Podcasts
    5
    Szatkowska
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine, no-nonsense approach that helps listeners apply concepts quickly.
Hosts balance expert interviews with actionable takeaways.
Provides practical, easy-to-implement MSP growth tips that actually work.
Industry-aligned insights from diverse MSP leaders.
Guests bring relevant, real-world experience from the MSP ecosystem.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#154
South Africa/Technology

Talking Points

Recent interactions between the hosts and their guests.

EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett
Q: Where do we need to start with planning your centerpiece and stand? What do most people get wrong?
The discussion emphasizes starting with a clear plan around the Exhibition Life Cycle, avoiding standard, cluttered stand setups, and focusing on brand, messaging, and how to engage rather than simply displaying literature and hoping for footfall.
EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett
Q: Steve, tell everybody, who are you? What do you do? Who do you help?
Steve Lloyd introduces himself as the founder of Exhibition Mastery, a consultant who helps small businesses present themselves effectively at exhibitions and improve their lead generation and engagement at shows.
EP252 - From Overwhelm to Overdrive – Streamline your Ops and Accelerate your Growth with Darren Strong & Ian Luckett
Q: What is the first step for an MSP looking to lift their team and free the owner from overwhelm?
The first step is a value creation plan, followed by an organized role structure, job descriptions, and scorecards to align and measure performance.
EP252 - From Overwhelm to Overdrive – Streamline your Ops and Accelerate your Growth with Darren Strong & Ian Luckett
Q: What makes you different as an MSP leadership coach or provider, and how do you help owners get out of overwhelm?
Darren emphasizes building an engine through structured planning, clear roles, and measurable KPIs, plus a mindset shift from doing everything to enabling a scalable team.
EP252 - From Overwhelm to Overdrive – Streamline your Ops and Accelerate your Growth with Darren Strong & Ian Luckett
Q: Before we get cracking, who are you, what do you do and who do you help?
Darren outlines his 20+ years in the MSP space, his path from technical roles to leadership, and how Scalable helps MSPs globally with operational maturity and growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The IT Experts Podcast

What is The IT Experts Podcast about and what kind of topics does it cover?

A practical, growth-focused show aimed at IT and MSP leaders who want to scale profitable tech services. Episodes frequently tackle time management, recruitment and employer branding, leadership development, governance, and growth strategies like recurring revenue, scalable operations, and effective marketing. Noteworthy traits include a strong emphasis on actionable frameworks, guest expertise from recruitment, security, and MSP growth, and a consistent plugin of Growth Hub resources and live events to accelerate listener results. The format blends hands-on tactics with strategic storytelling, making it useful for owners, operators, and aspiring leaders seeking repeatable systems over heroics.

Where can I find podcast stats for The IT Experts Podcast?

Rephonic provides a wide range of podcast stats for The IT Experts Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The IT Experts Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The IT Experts Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The IT Experts Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The IT Experts Podcast?

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How many subscribers and views does The IT Experts Podcast have?

To see how many followers or subscribers The IT Experts Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The IT Experts Podcast?

These podcasts share a similar audience with The IT Experts Podcast:

1. Paul Green's MSP Marketing Podcast
2. No Fluff MSP Marketing
3. The MSP Sales Podcast
4. James Sinclair's Business Broadcast
5. All Things MSP

How many episodes of The IT Experts Podcast are there?

The IT Experts Podcast launched 7 years ago and published 307 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The IT Experts Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The IT Experts Podcast?

Rephonic pulls ratings and reviews for The IT Experts Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The IT Experts Podcast?

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What guests have appeared on The IT Experts Podcast?

Recent guests on The IT Experts Podcast include:

1. Yvonne Matzk
2. Joe Burns
3. Nick Horner
4. Ken Roulston
5. Steve Lloyd
6. Neil Smith
7. Gene Kim
8. David Clarke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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