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The IT Experts Podcast

Ian Luckett
MSP Growth Hub
Leadership
MSP
Growth Hub
Artificial Intelligence
Cybersecurity
Client Concentration
Automation
MSP Marketing
MSP Account Management
Managed Service Provider
Leadership Development
Governance
Microsoft 365
Marketing
Sales
Copilot
Pricing
Vision
Cash Flow

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most success... more

PublishesWeeklyEpisodes319Founded7 years ago
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Latest Episodes

In this episode of The IT Experts Podcast, Stuart Warwick and I tackle one of the toughest moments any MSP owner can face. The phone rings, your biggest client is on the line, and they tell you they are off. Maybe they have been bought out. Maybe the... more

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In this episode of The IT Experts Podcast, I am going back to a subject that comes up again and again inside The MSP Growth Hub, because it is one of the most powerful levers in the managed services model. This is the 101 guide to MSP account managem... more

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In this episode of The IT Experts Podcast, I take you behind the scenes of the MSPGH September 2026 Intensive, the two day client event at The MSP Growth Hub where MSP owners step away from the day to day and rebuild their plans for the next 16 weeks... more

YouTube

In this episode of The IT Experts Podcast, I take a short, sharp look at the overwhelm trap that is holding so many MSP owners back. This one came straight out of our recent two-day client intensive. We asked everyone in the room to work out their to... more

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Recent Guests

Stuart Warwick
MSP Growth Hub coach who works with MSP owners on business growth.
The MSP Growth Hub
Episode: EP307 - The MSPGH September 2026 Intensive Round Up with Stuart Warwick, Julie Hutchison, Peter Williamson, and Ian Luckett
Julie Hutchison
MSP Growth Hub coach who advises on developing future leaders and business planning.
The MSP Growth Hub
Episode: EP307 - The MSPGH September 2026 Intensive Round Up with Stuart Warwick, Julie Hutchison, Peter Williamson, and Ian Luckett
Peter Williamson
Affiliate coach who onboards new clients and embeds them in the MSP Growth Hub community.
The MSP Growth Hub
Episode: EP307 - The MSPGH September 2026 Intensive Round Up with Stuart Warwick, Julie Hutchison, Peter Williamson, and Ian Luckett
Carolyn April
VP of Research at GTIA
GTIA
Episode: EP305 - The 2026 State of the Channel – What Every MSP Needs to Know with Carolyn April and Ian Luckett
Adam Monks
Group Director for Technical Services at Academia (former co-founder of SmartDesc)
Academia Technology Group (formerly SmartDesc)
Episode: EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett
Neil Shaw
Founder/owner of MSP Clarity, former MSP owner who exited an MSP in 2017 and now helps others improve
MSP Clarity ( MSP coaching/consulting )
Episode: EP299 - Why Most MSPs Stay Stuck – The Cost of Waiting, Overthinking and Not Taking Action with Neil Shaw and Ian Luckett
Gemma Telford
From Archer Agency; vendor marketing specialist
Archer Agency
Episode: EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett
Yvonne Matzk
Founder of Coachere and Channel Community
Coachere; Channel Community
Episode: EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett
Fiona Challis
AI-enabled growth consultant helping MSPs transition to managed AI
AI enabled Growth
Episode: EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion

Hosts

Ian Luckett
Host of The IT Experts Podcast; focuses on MSP growth, leadership, and practical strategies.
Stuart
Co-host providing insights and promotions; often discusses Growth Hub resources.

Reviews

4.8 out of 5 stars from 37 ratings
  • Just great !

    A very well structured show with great tips and tricks to help MSPs out. Keep it going guys 👍

    Apple Podcasts
    5
    John Steve22
    United Kingdom2 years ago
  • Brilliant podcast fur MSP owners

    Covers the full spectrum of how to run your MSP. Never miss an episode!

    Apple Podcasts
    5
    No nickname pp
    United Kingdom2 years ago
  • Love it !

    What great straight forward advice, nice and simple and specially make for techies 🧑‍💻

    Apple Podcasts
    5
    Mini Madness 19
    United Kingdom2 years ago
  • A must listen!!!

    Such a great podcast, content is so clear and informative. Thank you Ian and guests!

    Apple Podcasts
    5
    mr_christaylor
    United Kingdom5 years ago
  • An MSP Business Coach in your pocket!

    Great podcast to help MSP Business owners. A great collection of relevant tips and strategies that are informative and fun!

    A must listen if you want to scale your MSP!

    Apple Podcasts
    5
    Szatkowska
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests deliver practical, easy-to-implement tips for MSPs.
Guests bring a mix of vendor, leadership, and technical operations experience.
Content is consistently focused on growth and ROI with clear actionable steps.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#240
South Africa/Technology
Apple Podcasts
#247
Philippines/Technology

Talking Points

Recent interactions between the hosts and their guests.

EP307 - The MSPGH September 2026 Intensive Round Up with Stuart Warwick, Julie Hutchison, Peter Williamson, and Ian Luckett
Q: What do they need to do? What's their kind of thinking process they need to go through?
Hutchison recommends deciding to develop leaders internally, then looking for people with potential, desire and skills that can be developed. She cautions against pushing people into leadership if they do not want it.
EP307 - The MSPGH September 2026 Intensive Round Up with Stuart Warwick, Julie Hutchison, Peter Williamson, and Ian Luckett
Q: Where did it all come from to start with? How did this all start? What was the purpose of the Intensive?
Warwick says the intensive gives MSP owners time to work on their businesses, review their direction and set priorities for the next 16 weeks, followed by a decompression day to reflect.
EP300 - 300 Episodes later, What We Have Learnt with Ian Luckett & Stuart Warwick
Q: What piece of advice remains true after 300 episodes and seven years?
MSPs don't need more leads; they need a better, well-structured business with the right people, processes, and governance to support sustainable growth.
EP300 - 300 Episodes later, What We Have Learnt with Ian Luckett & Stuart Warwick
Q: What's the one belief over the last seven years that you've completely changed your mind about?
The belief has shifted from MSPs needing a plan alone to needing accountability to execute and implement, because people know what to do but struggle to actually do it without accountability.
EP301 - Stop Thinking Small – The Mindset Shift That Helped Build a £10 Million Co-Managed MSP with Adam Monks and Ian Luckett
Q: What role did marketing play in your growth, and what activities worked best?
A dedicated marketing strategy, executed through newsletters, roundtables, events (including Microsoft Elevate-supported activities), webinars, and targeted messaging, significantly boosted lead generation and deal velocity, especially when messaging was sector-specific and credible.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The IT Experts Podcast

What is The IT Experts Podcast about and what kind of topics does it cover?

The show targets ambitious IT/MSP business owners seeking practical, battle-tested strategies to grow a profitable tech services firm. Episodes cover a mix of vendor partnerships, leadership, culture, AI enablement, governance, marketing, time management, and exit planning—each with actionable takeaways and real-world stories from MSPs and tech leaders. A notable pattern is framing growth as an integrated system (marketing, operations, leadership, and governance) rather than isolated tactics, with many guests bringing hands-on MSP or channel experience. The format often blends practical frameworks, ROI-focused guidance, and leadership coaching, making it especially helpful for leaders aiming to scale while maintaining clarity, culture, and ... more

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Which podcasts are similar to The IT Experts Podcast?

These podcasts share a similar audience with The IT Experts Podcast:

1. Paul Green's MSP Marketing Podcast
2. SMB Community Podcast: Business Advice for Small MSP Owners
3. The MSP Sales Podcast
4. All Things MSP
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The IT Experts Podcast are there?

The IT Experts Podcast launched 7 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The IT Experts Podcast?

Recent guests on The IT Experts Podcast include:

1. Stuart Warwick
2. Julie Hutchison
3. Peter Williamson
4. Carolyn April
5. Adam Monks
6. Neil Shaw
7. Gemma Telford
8. Yvonne Matzk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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