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Artwork for The MSP Sales Podcast

The MSP Sales Podcast

Brian Gillette
MSP
Marketing
Sales
Lead Generation
Managed Services
Cyber Insurance
MSP Foundations
The 20
Cold Calling
Cybersecurity
Tech Pro Marketing
Cold Email
Email Deliverability
Artificial Intelligence
Stage-Gated Advice
Segmentation
Word-Of-Mouth
Governance, Risk and Compliance
Karl Palachuk
Feel-Good MSP

The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by B... more

PublishesWeeklyEpisodes48Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for The MSP Sales Podcast

Latest Episodes

If you look under the hood of a stagnant MSP pipeline you will usually find the same thing. They are focused entirely on the wrong metrics. Cold email is saturated. LinkedIn messaging stopped converting a long time ago. The volume of activity was nev... more

YouTube

Most MSP owners think they know their numbers.

The problem is... most don't.

If you look under the hood of a stagnant MSP, the problem usually isn't sales.

It's visibility. You can't improve profitability if you don't know where it's actually comi... more

YouTube

This was probably one of our most impactful and actionable interviews to date. Jesse Miller is, for my money, the absolute voice on vCISO. If you are trying to figure out where this industry is heading next, Jesse lays out the exact roadmap to stop p... more

YouTube

Are you building a sales process or just avoiding doing the hard work?

A lot of MSP owners are stuck trying to build the perfect AI-powered Rube Goldberg machine. They want a system that sells for them. They obsess over tools, CRMs, and complex auto... more

YouTube

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Recent Guests

Andy Runyan
Director of Cybersecurity Risk Solutions at UKON
UKON
Episode: Episode 43 - The Cyber Insurance Shield: De-risking Your MSP (w/Guest: Andy Runyan)
Brian Kelly
Founder of Automate MSP
Automate MSP
Episode: Episode 42 - Stop Acting Like Spam: An MSP Guide to Cold Email (w/Guest: Brian Kelly)
Tim Golden
Guest expert on governance, risk and compliance in the MSP channel
Compliance Scorecard
Episode: Episode 40 - Why Most MSPs Get Compliance Completely Wrong (w/Guest: Tim Golden)
Omar Armenteros
CEO and founder of Virtuworks
Virtuworks
Episode: Episode 39 - Is SaaS Replacing the Traditional MSP? (w/Guest: Omar Armenteros)
Karl Palachuk
Author and MSP industry pioneer; multiple MSP businesses founder and seller
Small Biz Thoughts / Author
Episode: Episode 38 - Relax, Focus, Succeed: Karl Palachuk's Journey in Managed Services
Paul Vedder
CEO and co-founder of VXIT (MSP)
VXIT
Episode: Episode 37 - Your MSP Will Only Grow as Fast as You Do, Here’s Why (w/Guest: Paul Vedder)
Tim Conkle
Founder of The 20 MSP group, growth and M&A strategist
The 20
Episode: Episode 36 - The 3 Things Every MSP Needs to Grow (w/Guest: Tim Conkle)
Shawn Freeman
Founder of Impactful MSP; MSP coach and executive advisor
Impactful MSP
Episode: Episode 35 - From MSP Operator to Visionary CEO (w/Guest: Shawn Freeman)
Scott Millar
Founder of IT Rockstars, MSP marketing and webinar expert
IT Rockstars
Episode: Episode 33 - The Webinar Framework: Build a 24/7 Lead Gen Machine (w/ Guest: Scott Millar)

Host

Brian Gillette
Host of The MSP Sales Podcast

Reviews

5.0 out of 5 stars from 24 ratings
  • Easy

    Solid podcast with actionable advice that any MSP can implement with time. I’m hooked.

    Apple Podcasts
    5
    RAMTechpcs
    United States6 months ago
  • Must listen for any MSP

    There may not be anyone else as honest, straightforward, or knowledgeable when it comes to MSP sales. This podcast will not only help you grow as a sales person but you will grow as a person. I personally have learned and have grown so much by listening to Brian. Highly recommend for anyone in the channel looking to grow revenue or as a person, or both!

    Apple Podcasts
    5
    PAMSPguy
    United Statesa year ago
  • A Must-Listen for Anyone—Not Just MSPs

    Brian Gillett’s podcast on MSPs is a true gem. Each episode, typically running 30 to 50 minutes, is packed with insight, clarity, and value. You can tell this is more than just industry talk—Brian brings a unique blend of expertise and communication finesse that makes each episode not only informative but also deeply engaging.

    With what seems to be a background in communications, Brian speaks with eloquence and intention. His delivery is thoughtful and accessible, making even the most technical... more

    Apple Podcasts
    5
    Avispawn24
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Notable for blending practical MSP guidance with personal development and clear storytelling.
There may not be anyone else as honest, straightforward, or knowledgeable when it comes to MSP sales.
Brian Gillett's show is a true gem with insightful, engaging episodes.
Solid podcast with actionable advice that any MSP can implement with time.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 25 - Marketing Works. Yours Doesn’t. Here’s Why. (w/ Guest: Johnathan Schofield)
Q: What makes a marketing effort effective for MSPs, according to the guest?
Effective marketing earns mental real estate by facilitating authentic, physical, human connections and staying consistent over time. It's not about flashy campaigns alone but about how marketing supports real, tangible engagement and outcomes like new customers.
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
Q: What practical tips can MSPs apply today to improve their outreach emails?
Start with deliverability by avoiding mass identical emails, tailor messages to specific personas, test subject lines and tones, and think of emails as invitations to conversations rather than transactions.
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
Q: How should MSPs think about using cold email within a broader go-to-market strategy?
Treat cold email as part of a multi-channel approach (including LinkedIn and calling), focusing on relevance, personalization, and clear next steps rather than a standalone mass outreach tactic.
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
Q: Does the length of an email determine its success?
Not necessarily; the data shows no strict correlation between length and success. The effectiveness depends on the recipient, persona, and context, with some longer emails working for certain roles and shorter ones for others.
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
Q: What is the state of cold email in terms of deliverability and response from decision makers?
Decision makers want to hear from you via cold email, but quality matters a lot; most emails are perceived as spam, so targeting and personalization are essential to break through.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The MSP Sales Podcast

What is The MSP Sales Podcast about and what kind of topics does it cover?

The show centers on sales, strategy, and scalable systems for MSPs aiming to grow revenue and impact. Across episodes, guests cover practical topics like outbound outreach, pricing and packaging, compliance as a service, SaaS-style MSP delivery, and AI-enabled service delivery, all through a framework of value-based positioning and relationship-driven customer growth. Noteworthy distinctions include a strong emphasis on ethical outreach, actionable playbooks, and bold, opinionated takes on modern MSP evolution, from marketing and automation to governance and strategic partnerships. This mix likely appeals to MSP owners, sales leaders, and operators seeking repeatable, high-velocity growth mechanisms and ways to differentiate in a competitiv... more

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Which podcasts are similar to The MSP Sales Podcast?

These podcasts share a similar audience with The MSP Sales Podcast:

1. No Fluff MSP Marketing
2. Paul Green's MSP Marketing Podcast
3. MSP Business School
4. All Things MSP
5. MSP Mindset with Damien Stevens

How many episodes of The MSP Sales Podcast are there?

The MSP Sales Podcast launched 2 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MSP Sales Podcast?

Recent guests on The MSP Sales Podcast include:

1. Andy Runyan
2. Brian Kelly
3. Tim Golden
4. Omar Armenteros
5. Karl Palachuk
6. Paul Vedder
7. Tim Conkle
8. Shawn Freeman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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