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Artwork for The MSP Sales Podcast

The MSP Sales Podcast

Brian Gillette
MSP
Marketing
Lead Generation
Cybersecurity
Sales
Managed Services
Artificial Intelligence
Cyber Insurance
VCISO
MSP Foundations
Cold Calling
The 20
Cold Email
Tech Pro Marketing
Profitability
Email Deliverability
Specialization/niche
Sales Process
Segmentation
Stage-Gated Advice

The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by B... more

PublishesWeeklyEpisodes58Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for The MSP Sales Podcast

Latest Episodes

If you look under the hood of a stalled MSP, you rarely find a bad market.

You find one lead source, one excuse, and zero accountability.

Most owners want one channel to save them.

When SEO does not hit in three months, they blame the tactic.

Wh... more

If you look under the hood of an MSP that never grows, you will usually find one owner trying to do it all. That was Sergey Poltev, and it almost cost him everything.

He was overworked, stuck in the tickets, and running his life on empty. The burnou... more

YouTube

If you look under the hood of a stalled MSP sales process, you'll usually find the same six pieces of advice.

Advice that sounds right.

Advice that's been recycled from forum posts and LinkedIn threads until nobody remembers where it came from.

Mo... more

YouTube

If you look under the hood of a stagnant MSP, you will find a dysregulated owner.

Not a broken sales process.

Not a bad tech stack.

MSP owners carry a level of pressure that shows up on their faces, in their bodies, and inside their teams.

When s... more

YouTube

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Recent Guests

Gabriela Embon
Life engineering coach
Episode: Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Justin Maxwell
Wealth creation specialist who works with entrepreneurs to build wealth and eventually invest
Big Life Financial (family-office approach)
Episode: Episode 52 - Money Treadmill: Why Working Harder Never Builds MSP Wealth (w/ Justin D Maxwell)
Adam Burke
Quest
Episode: Episode 51 - Foot in the Door, Not a Doormat: How to Win Mid-Market MSP Deals (w/ Adam Burke)
Erin McLean
Chief Marketing Officer at Sinomi
Sinomi
Episode: Episode 50 - How Top MSPs Position vCISO Services (Guest: Erin McLean)
Shawn Walsh
CEO of Encore Strategic, MSP coach and author of The Pumpkin Plan for MSPs
Encore Strategic
Episode: Episode 49 - Profiling and Tough Love: Rebuilding a Broken MSP Culture (Guest: Shawn Walsh)
Ashton Fortuna
Sales and Marketing leader at Valley Tech Logic
Valley Tech Logic
Episode: Episode 48 - 8 Visits a Day: One MSP Prospecting System That Actually Works (w/Guest: Aston Fortuna)
Nicole Bielanski
Chief Revenue Officer, Frictionless IT (Fractional CRO for MSPs)
Frictionless IT
Episode: Episode 47 - The Algorithmic Approach to Booking Meetings for MSPs (Guest: Nicole Bielanski)
John Risko
Founder/Owner of MSP CFO and Accounting
MSP CFO and Accounting
Episode: Episode 46 - Why Most MSPs Don't Know If They're Profitable (Guest: John Risko)
Jesse Miller
Founder of PowerPSA Consulting and creator of PowerGryd VCISO system
PowerGryd/PowerPSA Consulting
Episode: Episode 45 - The MSP of the Future Will Be a vCISO (Guest: Jesse Miller)

Host

Brian Gillette
Host of the MSP Sales Podcast focused on empathy-driven sales and practical MSP growth strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Consistently Excellent Business and Sales Advice

    Brian is fantastic. He is bold and compassionate. He is both challenging and encouraging. I never miss an episode.

    Apple Podcasts
    5
    PaladinsQuest
    United Statesa month ago
  • Easy

    Solid podcast with actionable advice that any MSP can implement with time. I’m hooked.

    Apple Podcasts
    5
    RAMTechpcs
    United States8 months ago
  • Must listen for any MSP

    There may not be anyone else as honest, straightforward, or knowledgeable when it comes to MSP sales. This podcast will not only help you grow as a sales person but you will grow as a person. I personally have learned and have grown so much by listening to Brian. Highly recommend for anyone in the channel looking to grow revenue or as a person, or both!

    Apple Podcasts
    5
    PAMSPguy
    United Statesa year ago
  • A Must-Listen for Anyone—Not Just MSPs

    Brian Gillett’s podcast on MSPs is a true gem. Each episode, typically running 30 to 50 minutes, is packed with insight, clarity, and value. You can tell this is more than just industry talk—Brian brings a unique blend of expertise and communication finesse that makes each episode not only informative but also deeply engaging.

    With what seems to be a background in communications, Brian speaks with eloquence and intention. His delivery is thoughtful and accessible, making even the most technical... more

    Apple Podcasts
    5
    Avispawn24
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world MSP expertise, not theory.
Hosts cut through hype with practical, actionable advice.
Honest, direct style keeps sales lessons grounded and usable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
Philippines/Technology

Talking Points

Recent interactions between the hosts and their guests.

Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Q: What practical steps can MSP owners take to manage stress and protect relationships?
Key steps include pre-transition brain dumps to offload thoughts, decompression routines and focused communication with loved ones, and establishing 'connection rituals' that acknowledge and regulate nervous system activity before addressing work issues.
Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Q: What's the difference between initial clarity and final clarity in pursuing a goal, especially for MSP owners?
Initial clarity is an early sense of direction; final clarity often emerges only after you take the first steps and start moving, which reveals new information and opportunities you couldn't foresee from the outset.
Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Q: Can you explain what 'life engineering' means and how it applies to MSP leaders?
Life engineering applies systematic, engineer-like thinking to personal and professional life, starting with a vision, then testing ideas through small pilots, learning, and course-correcting to reduce entropy and build a life with intention and fewer regrets.
Episode 52 - Money Treadmill: Why Working Harder Never Builds MSP Wealth (w/ Justin D Maxwell)
Q: What practical steps can a non-owner or investor take to participate in wealth creation without becoming the primary entrepreneur?
Become indispensable through craft, seek equity or upside in ventures, observe decision-making to understand leverage, and later transition into investing in or acquiring businesses where you can influence outcomes.
Episode 48 - 8 Visits a Day: One MSP Prospecting System That Actually Works (w/Guest: Aston Fortuna)
Q: What's the core approach you use to replace the old field-work with a scalable sales process?
The guest describes starting with focused canvassing, one-mile radii, narrowing ICP, going in with a simple script, collecting contact cards, and following up daily with emails. He emphasizes leveraging local networking groups, a strong referral mindset, and an account-management layer to keep the pipeline healthy, all while maintaining a lean team and relying on personal discipline.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The MSP Sales Podcast

What is The MSP Sales Podcast about and what kind of topics does it cover?

A practical, sales-focused show for MSPs that emphasizes empathy-driven selling, positioning, and scalable go-to-market strategies. Episodes mix actionable tactics (pricing, ICP, outreach, VCISO offerings) with mindset and personal development, often featuring guests who are practitioners—CROs, MSP coaches, cybersecurity experts, and seasoned operators. The format tends to blend hard-won lessons, real-world anecdotes, and repeatable systems to help listeners close more deals, grow MRR, and build sustainable brands in the managed services space. A notable strength is the host's emphasis on human-centered outreach, clear value propositions, and practical frameworks that listeners can apply immediately. This combination of tactical playbooks a... more

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How many listeners does The MSP Sales Podcast get?

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Which podcasts are similar to The MSP Sales Podcast?

These podcasts share a similar audience with The MSP Sales Podcast:

1. No Fluff MSP Marketing
2. Paul Green's MSP Marketing Podcast
3. MSP Heroes Podcast by Growth Generators
4. All Things MSP
5. MSP Business School

How many episodes of The MSP Sales Podcast are there?

The MSP Sales Podcast launched 2 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MSP Sales Podcast?

Recent guests on The MSP Sales Podcast include:

1. Gabriela Embon
2. Justin Maxwell
3. Adam Burke
4. Erin McLean
5. Shawn Walsh
6. Ashton Fortuna
7. Nicole Bielanski
8. John Risko

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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