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Artwork for The MSP Sales Podcast

The MSP Sales Podcast

Brian Gillette
MSP
Marketing
Lead Generation
Cybersecurity
Sales
Managed Services
Artificial Intelligence
Cyber Insurance
MSP Foundations
VCISO
The 20
Cold Calling
Tech Pro Marketing
Cold Email
Profitability
Email Deliverability
Specialization/niche
Sales Process
Segmentation
Stage-Gated Advice

The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by B... more

PublishesWeeklyEpisodes55Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for The MSP Sales Podcast

Latest Episodes

If you look under the hood of a stagnant MSP, you will find a dysregulated owner.

Not a broken sales process.

Not a bad tech stack.

MSP owners carry a level of pressure that shows up on their faces, in their bodies, and inside their teams.

When s... more

If you look under the hood of a stalled MSP pipeline, the wiring problem usually isn't marketing.

It's everything sitting underneath it.

Ads and outbound only work as well as the foundation holding them up.

Bad lighting on a sales call, no real ... more

YouTube

Revenue can climb for a decade.

Net worth can stay flat the whole time.

That gap is where most MSP owners get stuck.

Standard financial advice is built for salaried employees. Save a percentage, invest a percentage, wait for retirement. That break... more

YouTube

There is a quiet mistake sabotaging your biggest mid-market deals.

It is how you price the first project.

Most MSPs chase the big RFP.

Five hundred users, full boat, the whole suite.

It looks like the dream deal.

It is actually a bloody knif... more

YouTube

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Recent Guests

Justin Maxwell
Wealth creation specialist who works with entrepreneurs to build wealth and eventually invest
Big Life Financial (family-office approach)
Episode: Episode 52 - Money Treadmill: Why Working Harder Never Builds MSP Wealth (w/ Justin D Maxwell)
Adam Burke
Quest
Episode: Episode 51 - Foot in the Door, Not a Doormat: How to Win Mid-Market MSP Deals (w/ Adam Burke)
Erin McLean
Chief Marketing Officer at Sinomi
Sinomi
Episode: Episode 50 - How Top MSPs Position vCISO Services (Guest: Erin McLean)
Shawn Walsh
CEO of Encore Strategic, MSP coach and author of The Pumpkin Plan for MSPs
Encore Strategic
Episode: Episode 49 - Profiling and Tough Love: Rebuilding a Broken MSP Culture (Guest: Shawn Walsh)
Ashton Fortuna
Sales and Marketing leader at Valley Tech Logic
Valley Tech Logic
Episode: Episode 48 - 8 Visits a Day: One MSP Prospecting System That Actually Works (w/Guest: Aston Fortuna)
Nicole Bielanski
Chief Revenue Officer, Frictionless IT (Fractional CRO for MSPs)
Frictionless IT
Episode: Episode 47 - The Algorithmic Approach to Booking Meetings for MSPs (Guest: Nicole Bielanski)
John Risko
Founder/Owner of MSP CFO and Accounting
MSP CFO and Accounting
Episode: Episode 46 - Why Most MSPs Don't Know If They're Profitable (Guest: John Risko)
Jesse Miller
Founder of PowerPSA Consulting and creator of PowerGryd VCISO system
PowerGryd/PowerPSA Consulting
Episode: Episode 45 - The MSP of the Future Will Be a vCISO (Guest: Jesse Miller)
Andy Runyan
Director of Cybersecurity Risk Solutions at UKON
UKON
Episode: Episode 43 - The Cyber Insurance Shield: De-risking Your MSP (w/Guest: Andy Runyan)

Host

Brian Gillette
Host of The MSP Sales Podcast

Reviews

5.0 out of 5 stars from 27 ratings
  • Easy

    Solid podcast with actionable advice that any MSP can implement with time. I’m hooked.

    Apple Podcasts
    5
    RAMTechpcs
    United States7 months ago
  • Must listen for any MSP

    There may not be anyone else as honest, straightforward, or knowledgeable when it comes to MSP sales. This podcast will not only help you grow as a sales person but you will grow as a person. I personally have learned and have grown so much by listening to Brian. Highly recommend for anyone in the channel looking to grow revenue or as a person, or both!

    Apple Podcasts
    5
    PAMSPguy
    United Statesa year ago
  • A Must-Listen for Anyone—Not Just MSPs

    Brian Gillett’s podcast on MSPs is a true gem. Each episode, typically running 30 to 50 minutes, is packed with insight, clarity, and value. You can tell this is more than just industry talk—Brian brings a unique blend of expertise and communication finesse that makes each episode not only informative but also deeply engaging.

    With what seems to be a background in communications, Brian speaks with eloquence and intention. His delivery is thoughtful and accessible, making even the most technical... more

    Apple Podcasts
    5
    Avispawn24
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Notable for blending practical MSP guidance with personal development and clear storytelling.
There may not be anyone else as honest, straightforward, or knowledgeable when it comes to MSP sales.
Brian Gillett's show is a true gem with insightful, engaging episodes.
Solid podcast with actionable advice that any MSP can implement with time.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 52 - Money Treadmill: Why Working Harder Never Builds MSP Wealth (w/ Justin D Maxwell)
Q: What practical steps can a non-owner or investor take to participate in wealth creation without becoming the primary entrepreneur?
Become indispensable through craft, seek equity or upside in ventures, observe decision-making to understand leverage, and later transition into investing in or acquiring businesses where you can influence outcomes.
Episode 48 - 8 Visits a Day: One MSP Prospecting System That Actually Works (w/Guest: Aston Fortuna)
Q: What's the core approach you use to replace the old field-work with a scalable sales process?
The guest describes starting with focused canvassing, one-mile radii, narrowing ICP, going in with a simple script, collecting contact cards, and following up daily with emails. He emphasizes leveraging local networking groups, a strong referral mindset, and an account-management layer to keep the pipeline healthy, all while maintaining a lean team and relying on personal discipline.
Episode 47 - The Algorithmic Approach to Booking Meetings for MSPs (Guest: Nicole Bielanski)
Q: How have your outreach strategies evolved in the MSP space, and what works today?
She explains moving from traditional LinkedIn and cold email to warmer, relationship-based outreach, using a mix of warm calling, trigger-based conversations, and value-added touches (like sharing useful resources) to initiate real meetings with IT decision-makers.
Episode 25 - Marketing Works. Yours Doesn’t. Here’s Why. (w/ Guest: Johnathan Schofield)
Q: What makes a marketing effort effective for MSPs, according to the guest?
Effective marketing earns mental real estate by facilitating authentic, physical, human connections and staying consistent over time. It's not about flashy campaigns alone but about how marketing supports real, tangible engagement and outcomes like new customers.
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
Q: What practical tips can MSPs apply today to improve their outreach emails?
Start with deliverability by avoiding mass identical emails, tailor messages to specific personas, test subject lines and tones, and think of emails as invitations to conversations rather than transactions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The MSP Sales Podcast

What is The MSP Sales Podcast about and what kind of topics does it cover?

The show centers on sales, strategy, and scalable systems for MSPs aiming to grow revenue and impact. Across episodes, guests cover practical topics like outbound outreach, pricing and packaging, compliance as a service, SaaS-style MSP delivery, and AI-enabled service delivery, all through a framework of value-based positioning and relationship-driven customer growth. Noteworthy distinctions include a strong emphasis on ethical outreach, actionable playbooks, and bold, opinionated takes on modern MSP evolution, from marketing and automation to governance and strategic partnerships. This mix likely appeals to MSP owners, sales leaders, and operators seeking repeatable, high-velocity growth mechanisms and ways to differentiate in a competitiv... more

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How many listeners does The MSP Sales Podcast get?

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To see how many followers or subscribers The MSP Sales Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The MSP Sales Podcast?

These podcasts share a similar audience with The MSP Sales Podcast:

1. No Fluff MSP Marketing
2. Paul Green's MSP Marketing Podcast
3. MSP Heroes Podcast by Growth Generators
4. All Things MSP
5. MSP Unplugged

How many episodes of The MSP Sales Podcast are there?

The MSP Sales Podcast launched 2 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The MSP Sales Podcast?

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What guests have appeared on The MSP Sales Podcast?

Recent guests on The MSP Sales Podcast include:

1. Justin Maxwell
2. Adam Burke
3. Erin McLean
4. Shawn Walsh
5. Ashton Fortuna
6. Nicole Bielanski
7. John Risko
8. Jesse Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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