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Artwork for The MSP Sales Podcast

The MSP Sales Podcast

Brian Gillette
MSP
Managed Services
Feel-Good Close
Lead Generation
Marketing
Cybersecurity
Cold Calling
MSP Sales
Sales Process
Sales
Empathy
Artificial Intelligence
Managed Service Providers
Cyber Insurance
MSP Foundations
VCISO
The 20
Cold Email
Tech Pro Marketing
Email Deliverability

The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by B... more

PublishesWeeklyEpisodes67Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for The MSP Sales Podcast

Latest Episodes

When Mike Herrington joined i.t.NOW 16 years ago, the company had seven employees and $700K in revenue. His very first managed services deal literally walked in the front door. In the 16 years since, it has never happened again.

Relying on word-of-m... more

YouTube

Why Nobody Is Buying Your Managed Services

You know your tech is good. You know you can help the business. So why are prospects still comparing you on price, going quiet after discovery, or choosing the cheaper MSP?

The problem might not be what yo... more

YouTube

If you look under the hood of an MSP that has been stuck for ten years, you usually find two things.

No spare time and no spare money.

Every growth move costs one or the other.

So the owner spends the little they have on conferences, certification... more

YouTube

Nick Wolf has heard that from hundreds of them.

As employee #15 at Datto, Nick went on to close more than 750 MSP partners. At one point, he went 12 months without losing a single one of 160 active partners.

What was behind that kind of performance... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nick Wolf
VP of Sales at Hook Security
Hook Security
Episode: Episode 63 - How 750 Closed MSPs Taught Me to Stop Churn (w/ Nick Wolf)
Juan Fernandez
Chief Encouragement Officer at MSP As A Service
MSP As A Service
Episode: Episode 62 - From Zero to $20 Million in Six Years (w/ Juan Fernandez)
Taher Hamid
Entrepreneur running multiple MSP-focused ventures including MSP Camp, ScaleCon, Apex
ScaleCon, MSP Camp, Apex
Episode: Episode 57 - Fire Fast, Grow Faster: Taher Hamid's Team-Building Playbook (w/ Taher Hamid)
Sergey Poltev
MSP owner and founder of multiple ventures including Heartfelt IT and VA Desk
Heartfelt IT / VA Desk
Episode: Episode 56 - What One Man Can Do: Rebuilding an MSP After Losing It All (w/ Sergey Poltev)
Gabriela Embon
Life engineering coach
Episode: Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Justin Maxwell
Wealth creation specialist who works with entrepreneurs to build wealth and eventually invest
Big Life Financial (family-office approach)
Episode: Episode 52 - Money Treadmill: Why Working Harder Never Builds MSP Wealth (w/ Justin D Maxwell)
Adam Burke
Quest
Episode: Episode 51 - Foot in the Door, Not a Doormat: How to Win Mid-Market MSP Deals (w/ Adam Burke)
Erin McLean
Chief Marketing Officer at Sinomi
Sinomi
Episode: Episode 50 - How Top MSPs Position vCISO Services (Guest: Erin McLean)
Shawn Walsh
CEO of Encore Strategic, MSP coach and author of The Pumpkin Plan for MSPs
Encore Strategic
Episode: Episode 49 - Profiling and Tough Love: Rebuilding a Broken MSP Culture (Guest: Shawn Walsh)

Host

Brian Gillette
Host of the MSP Sales Podcast focused on empathy-driven sales and practical MSP growth strategies.

Reviews

4.9 out of 5 stars from 32 ratings
  • Consistently Excellent Business and Sales Advice

    Brian is fantastic. He is bold and compassionate. He is both challenging and encouraging. I never miss an episode.

    Apple Podcasts
    5
    PaladinsQuest
    United States3 months ago
  • Easy

    Solid podcast with actionable advice that any MSP can implement with time. I’m hooked.

    Apple Podcasts
    5
    RAMTechpcs
    United States10 months ago
  • Must listen for any MSP

    There may not be anyone else as honest, straightforward, or knowledgeable when it comes to MSP sales. This podcast will not only help you grow as a sales person but you will grow as a person. I personally have learned and have grown so much by listening to Brian. Highly recommend for anyone in the channel looking to grow revenue or as a person, or both!

    Apple Podcasts
    5
    PAMSPguy
    United Statesa year ago
  • A Must-Listen for Anyone—Not Just MSPs

    Brian Gillett’s podcast on MSPs is a true gem. Each episode, typically running 30 to 50 minutes, is packed with insight, clarity, and value. You can tell this is more than just industry talk—Brian brings a unique blend of expertise and communication finesse that makes each episode not only informative but also deeply engaging.

    With what seems to be a background in communications, Brian speaks with eloquence and intention. His delivery is thoughtful and accessible, making even the most technical... more

    Apple Podcasts
    5
    Avispawn24
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world MSP expertise, not theory.
Hosts cut through hype with practical, actionable advice.
Honest, direct style keeps sales lessons grounded and usable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#163
Canada/Technology

Talking Points

Recent interactions between the hosts and their guests.

Episode 63 - How 750 Closed MSPs Taught Me to Stop Churn (w/ Nick Wolf)
Q: What advice would Nick give to MSPs trying to grow outbound sales today?
Build genuine relationships, maintain detailed, personal notes, and use that context to craft highly relevant follow-ups. Sell the time value of your services and provide a clear reason for each outreach, rather than generic pitches.
Episode 63 - How 750 Closed MSPs Taught Me to Stop Churn (w/ Nick Wolf)
Q: How did Datto's focus on the MSP channel influence growth and retention strategies?
Datto emphasized channel focus, strong US-based support, and a personal touch in account management. This fostered loyalty, reduced churn, and enabled high-touch handoffs between sales and post-sales teams, contributing to a low churn rate and durable partnerships.
Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Q: What practical steps can MSP owners take to manage stress and protect relationships?
Key steps include pre-transition brain dumps to offload thoughts, decompression routines and focused communication with loved ones, and establishing 'connection rituals' that acknowledge and regulate nervous system activity before addressing work issues.
Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Q: What's the difference between initial clarity and final clarity in pursuing a goal, especially for MSP owners?
Initial clarity is an early sense of direction; final clarity often emerges only after you take the first steps and start moving, which reveals new information and opportunities you couldn't foresee from the outset.
Episode 54 - Overthinking to Clarity: Life Engineering for MSP Owners (w/ Gabriela Embon)
Q: Can you explain what 'life engineering' means and how it applies to MSP leaders?
Life engineering applies systematic, engineer-like thinking to personal and professional life, starting with a vision, then testing ideas through small pilots, learning, and course-correcting to reduce entropy and build a life with intention and fewer regrets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The MSP Sales Podcast

What is The MSP Sales Podcast about and what kind of topics does it cover?

A practical, sales-focused show for MSPs that emphasizes empathy-driven selling, positioning, and scalable go-to-market strategies. Episodes mix actionable tactics (pricing, ICP, outreach, VCISO offerings) with mindset and personal development, often featuring guests who are practitioners—CROs, MSP coaches, cybersecurity experts, and seasoned operators. The format tends to blend hard-won lessons, real-world anecdotes, and repeatable systems to help listeners close more deals, grow MRR, and build sustainable brands in the managed services space. A notable strength is the host's emphasis on human-centered outreach, clear value propositions, and practical frameworks that listeners can apply immediately. This combination of tactical playbooks a... more

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How many listeners does The MSP Sales Podcast get?

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Which podcasts are similar to The MSP Sales Podcast?

These podcasts share a similar audience with The MSP Sales Podcast:

1. No Fluff MSP Marketing
2. Paul Green's MSP Marketing Podcast
3. All Things MSP
4. MSP Business School
5. The MSP Zone

How many episodes of The MSP Sales Podcast are there?

The MSP Sales Podcast launched 2 years ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MSP Sales Podcast?

Recent guests on The MSP Sales Podcast include:

1. Nick Wolf
2. Juan Fernandez
3. Taher Hamid
4. Sergey Poltev
5. Gabriela Embon
6. Justin Maxwell
7. Adam Burke
8. Erin McLean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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