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Artwork for MSP Heroes Podcast by Growth Generators

MSP Heroes Podcast by Growth Generators

Growth Generators
Managed Service Providers
Lead Generation
Managed Service Provider
Sales Training
Msps
Cybersecurity
Growth Generators
Marketing Strategies
MSP
Marketing Training
Email Marketing
Sales Techniques
SEO
Linkedin
Business Operations
Sales Strategies
Networking
Cold Calling
Sales Process
Buyer Persona

Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.

PublishesDailyEpisodes531Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for MSP Heroes Podcast by Growth Generators

Latest Episodes

Wondering how long it actually takes to land your first MSP client? You're not alone. This is hands down the most asked question I get, and in this video I break down the real timeline most new MSP owners can expect.

Most MSPs land their first payin... more

Ever have a great MSP lead come in at the worst possible time? That just happened to me. I lost a $2,000 per month deal with an ideal client, a financial advisory firm that was a textbook fit for my MSP. The catch? They reached out 8 days before thei... more

Harrison Baron sits down with Christina Klein, head of the MSP practice at Lansweeper, for a no fluff conversation on how MSPs actually grow. We cover why "we serve everyone" is killing your business, how to pick the right niche using your addressabl... more

Not all MSP clients are created equal, and the ones you are chasing right now might be costing you more than they are making you. In this video, we break down the top 6 most profitable client verticals for managed service providers, backed by real su... more

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Recent Guests

Christina Klein
Leads the MSP practice for Lansweeper
Lansweeper
Episode: The Hidden MSP Bottleneck Nobody Talks About
Margarita Sertaridi
Partner Account Executive at Lansweeper
Lansweeper
Episode: She Manages MSPs Across Two Continents (Here's What She Sees)
Greg Bilazarian
Founder/leader with unique MSP and media background
NextGen Growth Partners (PE firm)
Episode: Should You Sell Your MSP to Private Equity The Truth Nobody Tells You
Francis Rombaut
Product Marketing, Lansweeper
Lansweeper
Episode: Shadow AI Is Leaving Your Clients Wide Open (Here's What MSPs Miss)
Tomas Van Aeren
Technical Success Manager at Lansweeper
Lansweeper
Episode: MSPs Are Sleeping on This Tool and It Makes No Sense
Paul Green
Author of 'MSP Marketing Start Here' and expert in MSP marketing
Episode: Honest Review of MSP Marketing: Start Here by Paul Green
Adam Hanneman
Experienced professional in the MSP space, involved with Pax8
Pax8
Episode: How Peer Groups Drive Massive MSP Growth & Exclusive Interview

Host

Harrison Baron
Host of MSP Heroes Podcast and founder/lead of Growth Generators; experienced MSP-focused content creator and advisor.

Reviews

5.0 out of 5 stars from 9 ratings
  • Awesome Information - Amazing Delivery

    Harrison is an awesome host, he provides supper valuable information, at the best cost there is.. free! Again and again I’m impressed with the quality of the content, the personality of the host, and the value you get for your time.

    If you’re interested in starting an MSP, or looking to just learn new ways of growing your existing MSP, this podcast (and YouTube channel) is a great resource for information!

    Keep it up, guys!

    Apple Podcasts
    5
    Elmonomono123321
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest insights and case studies seem relevant for MSP owners aiming to scale quickly.
Harrison delivers practical MSP growth tactics with clearly stated outcomes.
The host's real-world experiences help listeners avoid common scaling mistakes.
Content is consistently actionable and free, which adds great value.

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Talking Points

Recent interactions between the hosts and their guests.

Should You Sell Your MSP to Private Equity The Truth Nobody Tells You
Q: What personal factors influence the decision to sell?
Owners weigh autonomy, lifestyle desires, and whether they want to stay involved; many value the ability to shape the business and continue meaningful work over simply taking the biggest cash payout.
Should You Sell Your MSP to Private Equity The Truth Nobody Tells You
Q: How should MSP owners decide between offers from different buyers?
Consider not only the price but how the buyer plans to grow the business, preserve customer relationships, and whether the owner wants ongoing involvement; a higher offer that gutts the business or removes the owner may not be ideal if it harms customers or culture.
Should You Sell Your MSP to Private Equity The Truth Nobody Tells You
Q: What does a typical timeline look like when selling an MSP to private equity?
It usually starts with getting finances in order and identifying the right buyer, then a six-month to one-year window for LOI and exclusivity, followed by due diligence and potential closing; the process is long and emotional, with many deals not closing even after LOI.
Why This Cybersecurity MSP Says No Before Saying Yes
Q: If you had to give one piece of advice to a newer MSP starting off, or a seasoned MSP looking for the next kind of thing, what would that be?
Build a confidence contract with your customers about the threats present, ensuring they understand your partnership in their growth.
Why This Cybersecurity MSP Says No Before Saying Yes
Q: What do you think the future of cybersecurity and the MSP world is in your eyes?
The market is contracting and there's a consolidation as larger MSPs merge or acquire others, creating economies of scale while also presenting challenges for individual MSPs.

Audience Metrics

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Frequently Asked Questions About MSP Heroes Podcast by Growth Generators

What is MSP Heroes Podcast by Growth Generators about and what kind of topics does it cover?

MSP-focused growth and marketing guidance with practical, repeatable playbooks for service providers. Episodes center on defining target markets, building scalable lead generation, pricing, and sales processes, plus real-world lessons from deals, onboarding, and partnerships. Expect actionable frameworks, niche targeting, and content-driven strategies designed to help MSP owners accelerate growth, improve margins, and implement repeatable systems. A few standout angles include long-term client targeting, leveraging content and LinkedIn for client acquisition, and practical tech and vendor insights that shape sustainable MSP offerings.

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Which podcasts are similar to MSP Heroes Podcast by Growth Generators?

These podcasts share a similar audience with MSP Heroes Podcast by Growth Generators:

1. The MSP Sales Podcast
2. All Things MSP
3. No Fluff MSP Marketing
4. Paul Green's MSP Marketing Podcast
5. Business of Tech: Daily 10-Minute IT Services Insights

How many episodes of MSP Heroes Podcast by Growth Generators are there?

MSP Heroes Podcast by Growth Generators launched 2 years ago and published 531 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MSP Heroes Podcast by Growth Generators?

Recent guests on MSP Heroes Podcast by Growth Generators include:

1. Christina Klein
2. Margarita Sertaridi
3. Greg Bilazarian
4. Francis Rombaut
5. Tomas Van Aeren
6. Paul Green
7. Adam Hanneman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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