
Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.
| Publishes | Monthly | Episodes | 211 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | InvestingBusinessTechnology | |||

Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogrified a beverage into emotion in all of our collective psyches, and ALS... more
Trader Joe's breaks every rule of modern retail. They don't do e-commerce. They don't do delivery. No sales, coupons, or loyalty programs. They only stock 4,000 SKUs versus 50,000+ at normal supermarkets. Their parking lots are famously terrible and ... more
Google faces the greatest innovator's dilemma in history. They invented the Transformer — the breakthrough technology powering every modern AI system from ChatGPT to Claude (and, of course, Gemini). They employed nearly all the top AI talent: Ilya Su... more
It’s finally here! Today we are releasing Acquired’s first “concert film” — the full video recording of our Radio City live show from this summer with Jamie Dimon, Andrew Ross Sorkin, New York Times CEO Meredith Kopit Levien, Barry Diller, and cameos... more
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I highly recommend the Acquired podcast to anyone interested in learning the history of technology companies and famous brands, and about what makes a business successful. My gateway podcast was "Google: The AI Company" (10/5/2025), and this last month I really enjoyed their past episodes on Google's search engine, Alphabet Inc., Meta, Microsoft, Pixar, Lucasfilm, and Marvel. Yesterday I finished their excellent Coca-Cola podcast and have many other episodes in my podcast queue, including Disney... more
Just the best!
Growing up in SoCal, my parents owned and operated grocery and convenience stores. I grew up with Trader Joe and with Pronto, but never realized they were related. My parents’ stores often competed with Pronto but never with Trader Joe.
Another great episode. Well researched, great story telling and clearly radiating your endless enthusiasm for discovering the story behind great companies.
Love the long form podcasts but they need to tone down the corporate BJing a bit to take it to the ultimate level
Love the show. Please consider doing a Honda episode!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #107 | |
Spotify | #4 | |
Spotify | #54 | |
Apple Podcasts | #126 | |
Apple Podcasts | #3 | |
Spotify | #175 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Content is centered around the fascinating origins, growth strategies, and business histories of prominent technology companies and brands. Each episode typically covers various aspects such as branding, marketing strategies, leadership, and significant events that shaped these firms over time. The hosts often engage in deep research, providing insightful anecdotes and expert interviews that offer a rich understanding of how these businesses navigated challenges and became successful in their respective markets. Noteworthy is the extensive exploration of both well-known and niche companies, alongside extensive discussions on trends and methodologies that listeners can apply in their own ventures. The podcast is characterized by its thorough... more
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These podcasts share a similar audience with Acquired:
1. All-In with Chamath, Jason, Sacks & Friedberg
2. Invest Like the Best with Patrick O'Shaughnessy
3. Business Breakdowns
4. a16z Podcast
5. Founders
Acquired launched 10 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Acquired include:
1. Jamie Dimon
2. Meredith Kopit Levien
3. Barry Diller
4. Andrew Ross Sorkin
5. Morris Chang
6. Daniel Ek
7. Emily Chang
8. Mark Zuckerberg
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