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Artwork for MSP Business School

MSP Business School

MSP Business School
Managed Service Providers
Cybersecurity
Msps
Sales Training
Hiring Process
Differentiation
Cloudradial
IT Services
Customer Engagement
Telecom
Analytics
Gen Z
Penetration Testing
Vulnerability Management
Cyber Insurance
Risk Management
Cloud Services
MSP Industry
Human Element In IT
SOC 2

A podcast geared to Technology Service Providers where we bring you strategies and tactics to grow your business and build a winning culture. This podcast helps MSPs and MSSPs accelerate their business through strategies, tips, and tactics for driving sales, marketing, and account management. Join our host, Brian Doyle, every Tuesday!

PublishesWeeklyEpisodes269Founded6 years ago
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BusinessTechnologyManagement

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Artwork for MSP Business School

Latest Episodes

In this episode of MSP Business School, host Brian Doyle welcomes the dynamic and insightful Josh Hohbein from centrexIT. Josh, highlighted as a rising star in cybersecurity, shares his expansive journey from tech support to a leadership role in cybe... more

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In this engaging episode of MSP Business School, host Brian Doyle welcomes Brendan Giesick, the industrious CRO of Adams Brown Technology. They delve into Brendan's unique journey into the MSP industry, illustrating his transition from a business maj... more

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In this episode of MSP Business School, host Brian Doyle delves into the evolving role of the VCIO within the managed service provider space, coinciding with a special St. Patrick's Day greeting to viewers. Brian contrasts the often superficial dutie... more

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In this engaging episode of MSP Business School, host Brian Doyle sits down with Shane Naugher, a pioneering figure in the world of AI and automation for MSPs. The discussion takes a deep dive into the real-world application of AI, focusing on how it... more

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Recent Guests

Doug Kreitzberg
Founder/CEO, SeedPod Cyber
SeedPod Cyber
Episode: Doug Kreitzberg | The Hidden Insurance Risk Lurking in Your Clients' Tech Stack
Dave Sobel
Guest discussing MSP strategy and AI pivot
Episode: Dave Sobel | How to Build a Business That Actually Survives the AI Pivot
Keegan Sullivan
Marketing guru at Threat Captain
Threat Captain
Episode: Keegan Sullivan | If You're Talking to Everyone, You're Talking to No One
Danny Brown
Sales expert and former MSP owner
App Meetup
Episode: REPLAY | Danny Suk Brown | Mastering the MSP Owner Mindset: Breaking Barriers for Explosive Growth
Craig Stanland
Author and keynote speaker who overcame a criminal past to reshape his identity and purpose.
Episode: Craig Stanland | Ethics, Identity, and the Blind Spots in Business
Vance Morris
Former Disney employee and expert in customer experience and retention strategies.
Episode: Vance Morris | What Disney Knows About Customer Retention That MSPs Don't
Taiye Lambo
Expert in technology and cybersecurity, founder of Project Cerebellum
Hispy
Episode: Taiye Lambo | AI is moving fast. Governance can't keep up. Here's what MSPs need to know.
Sam Glynn
Founder of Secure and Assure, expert in compliance and cybersecurity
Secure and Assure
Episode: Sam Glynn | Why Good Compliance Isn't Enough and How to Do Better
Ian Richardson
Founder of Fox & Crow with extensive experience in the MSP industry
Fox & Crow
Episode: Ian Richardson | Unmasking the Million-Dollar Mistakes in MSP Sales

Host

Brian Doyle
Host of MSP Business School (MSP Business School)

Reviews

4.8 out of 5 stars from 16 ratings
  • Great podcast with practical strategies, expert advice, and insights for anyone looking to scale. Thank you, Brian, for having me on the podcast!

    Podchaser
    5
    Zulfiya
    2 months ago
  • Brian is an engaging host & gives real value

    Brian has become one of my favorites for podcasts. He provides insights without really pushing anything. This is frankly, rare.

    Apple Podcasts
    5
    Alexander A-K
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging host who provides practical value in MSP-focused episodes.
Quality guests and actionable insights that help grow MSPs.
Content stays relevant with trends in security, governance, and growth.
Balanced depth across automation, marketing, and compliance.

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Tomorrow, Today
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The Room PodcastClaudia Laurie and Madison McIlwain
Building AI Boston
Building AI BostonBuilding AI Boston

Talking Points

Recent interactions between the hosts and their guests.

Shane Naugher | Automation or Extinction
Q: What does a typical engagement look like when an MSP brings you in?
The process starts with identifying high-ROI automations within the client's current stack, then building APIs or data lakes as needed, and finally partnering with the MSP to deliver the project as an augmentation to their services while maintaining a non-compete to protect the MSP's client relationship.
Shane Naugher | Automation or Extinction
Q: How did your background lead you to combine MSP services with automation and AI?
Shane explains that after 25 years running an MSP and seeing the growing demand for automation, he launched Innovative Automations to help MSPs implement practical AI-enabled workflows that deliver measurable ROI, starting from existing apps and APIs and expanding into advisory roles like Chief AI Officer.
REPLAY | Danny Suk Brown | Mastering the MSP Owner Mindset: Breaking Barriers for Explosive Growth
Q: How can MSP owners create brand awareness within their community?
They need to be present at events, network actively, and establish relationships instead of hiding behind their products.
REPLAY | Danny Suk Brown | Mastering the MSP Owner Mindset: Breaking Barriers for Explosive Growth
Q: What was the transition like for you from a technical role to embracing sales?
It was a struggle at first, but I realized I was the bottleneck and needed to empower my team to take ownership and develop their skills.
Ian Richardson | Unmasking the Million-Dollar Mistakes in MSP Sales
Q: How are you seeing the dialing process scaling out now?
It takes about twice as many dials to achieve the same results as before, emphasizing the importance of volume in sales efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About MSP Business School

What is MSP Business School about and what kind of topics does it cover?

This program consistently centers on MSP growth, sales, marketing, security, and governance for technology service providers. Episodes explore practical automation, AI implementation for ROI, cyber risk and insurance, customer experience, and compliance such as SOC 2 and GRC, often illustrated with real-world MSP case studies and actionable playbooks. The show often features practitioners and industry veterans who translate complex tech trends into growth strategies, outlining frameworks, metrics, and partnerships that MSPs can apply to scale their businesses while maintaining trust with clients. A notable strength is the blend of deep-dive topics (AI governance, underwriting, SOC 2) with frontline MSP growth tactics (sales processes, QBRs,... more

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Which podcasts are similar to MSP Business School?

These podcasts share a similar audience with MSP Business School:

1. All Things MSP
2. MSP Unplugged
3. The MSP Zone
4. No Fluff MSP Marketing
5. Business of Tech: Daily 10-Minute IT Services Insights

How many episodes of MSP Business School are there?

MSP Business School launched 6 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MSP Business School?

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What guests have appeared on MSP Business School?

Recent guests on MSP Business School include:

1. Doug Kreitzberg
2. Dave Sobel
3. Keegan Sullivan
4. Danny Brown
5. Craig Stanland
6. Vance Morris
7. Taiye Lambo
8. Sam Glynn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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