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Artwork for Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Edge
Managed Service Providers
MSP Marketing
Business Growth
Cybersecurity
Sales Strategies
Linkedin
Systemization
Content Marketing
Intent Data Marketing
Online Reviews
B2B Prospects
Email Marketing
Transparency In Pricing
Digital Marketing
Website Structure
SEO
Client Relationships
Lead Generating Techniques
Client Feedback
Sales Process

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the fou... more

PublishesWeeklyEpisodes333Founded6 years ago
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TechnologyBusinessMarketing

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Artwork for Paul Green's MSP Marketing Podcast

Latest Episodes

Price shopping often doesn’t start with the prospect, it starts with the MSP… find out why. Also this week, why MSPs feel overwhelmed even when things are good, and clever marketing ideas from outside the channel.

Welcome to Episode 330 of the MSP M... more

Most MSP owners are drowning in marketing tasks, telling themselves they’re saving money or keeping control, when in reality they’re just burning through their time. Let’s discuss how to change that. Also this week, many MSPs use AI badly for marketi... more

YouTube

People do not buy features, they buy benefits… many MSP’s know this but very few actually live it in their marketing, here’s how to change that. Also this week, is your MSP’s expertise hiding in plain sight? And how much is your MSP really worth?

We... more

Breaking into a new vertical is one of the smartest marketing decisions you can make for your MSP, here’s how to get started. Also this week, why MSPs are terrified of guarantees, and the huge AI revenue opportunity for MSPs.

Welcome to Episode 327 ... more

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Recent Guests

Earl Foote
Founder and CEO of Nexus IT
Nexus IT
Episode: The most common MSP marketing mistake
Alex Bacon
Founder of Bright Keel AI and expert in marketing and AI for MSPs
Bright Keel AI
Episode: No vertical for your MSP? That's a mistake
Vance Morris
Customer experience strategist with a background in Disney operations
Episode: MSPs: Never be ignored on LinkedIn, again
Marcus Sheridan
Marketing expert and best-selling author
Episode: Why is this so controversial for MSPs?
Perry Sheraw
Owner and CEO of Duma Marketing; email marketing expert
Duma Marketing
Episode: Why is this so controversial for MSPs?
Kim Simmons
CEO and founder of Cloud Contracts 365, an expert in legal contracts for MSPs.
Cloud Contracts 365
Episode: How to market your MSP to lawyers
Ephraim Epstein
CEO of FitSolutions
FitSolutions
Episode: Is FREE a good marketing tactic for MSPs?
Robert Chilette
Co-founder of the MSP Growth OS, head of content
MSP Growth OS
Episode: Does AI recommend your MSP?
Justin Neal
Founder of the Value Alchemists, expert in pricing and positioning
Value Alchemists
Episode: MSPs: Do this daily… or fall behind

Host

Paul Green
Host and expert in MSP marketing, providing insights and strategies to improve business performance for Managed Service Providers.

Reviews

4.9 out of 5 stars from 55 ratings
  • The definitive marketing podcast for MSPs!

    I had a great time on Paul's podcast talking about marketing for MSPs. Paul is an excellent host helping me feel at ease and walking me through the process, and the questions we had and conversation that ensued showed that he is a true expert at his craft, both in MSP marketing and as a podcast host! Highly recommended!

    Apple Podcasts
    5
    Neal Schaffer
    United Statesa year ago
  • A great pod for MSPs

    Definitely a good listen and VERY worth it... especially if you're an MSP struggling to stand out from your competitors. Paul does a great job unpacking the marketing problems faced by most MSPs. His tips, tricks, and advice is great, and some of the messaging and positioning tactics apply across other fields and industries as well. The episode format keeps it moving, and Paul's personality really comes through.

    Apple Podcasts
    5
    Dallas Amsden
    United States2 years ago
  • Unlocking LinkedIn's Potential for MSPs

    Episode 209 of Paul Green's MSP Marketing Podcast with guest Jim Haney illuminated a lesser-known LinkedIn tool poised to revolutionize MSP marketing. The discussion extended beyond just tools, delving into strategic personality-driven marketing and its significant impact on customer engagement and lead generation, making it an invaluable listen for MSP professionals seeking an edge in a competitive market.

    Apple Podcasts
    5
    I value the unique angle
    Austria2 years ago
  • Paul is making such a big impact on MSP business. I really enjoy listening to the ideas, and guests.

    Audible
    5
    Toby
    United States3 years ago
  • Absolutely Great!

    Paul is making such a big impact on MSP business. I really enjoy listening to the ideas, and guests.

    Audible
    5
    Toby
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical marketing advice tailored specifically for MSPs, finding it relevant and actionable.
Critics express concerns over certain comments made about employee dynamics, noting a perceived classist perspective, which detracts from the overall appreciation for the content.
Positive feedback emphasizes the informative and expert insights provided by guests, enhancing the value of each episode.
Many commend the engaging host style, which makes learning enjoyable while addressing key industry challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
South Africa/Technology

Talking Points

Recent interactions between the hosts and their guests.

The most common MSP marketing mistake
Q: What are the factors that affect the valuation of an MSP?
Factors include revenue, EBITDA, client retention, quality of the client book, and operational metrics.
No vertical for your MSP? That's a mistake
Q: How can you help MSPs with the opportunities in AI?
I can bridge the gap between customers who are interested but uncertain about AI and the MSPs who can deliver that capability.
MSPs: Never be ignored on LinkedIn, again
Q: How can MSPs improve their customer retention?
By delivering great customer experience and regularly reminding customers of their value to avoid being forgotten, especially in competitive markets.
MSPs: Never be ignored on LinkedIn, again
Q: What can MSPs learn from how Disney organizes its customer service?
MSPs can gain significant insights from Disney's systematic approach to customer service, which emphasizes the importance of creating structured processes to deliver consistent and excellent customer experiences.
Does AI recommend your MSP?
Q: What should MSP owners consider before hiring a salesperson?
They need to ensure they can afford the hire and understand how to create a supportive culture that enables the salesperson to thrive.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Paul Green's MSP Marketing Podcast

What is Paul Green's MSP Marketing Podcast about and what kind of topics does it cover?

Targeted at Managed Service Providers (MSPs), this podcast focuses on improving marketing strategies and fostering business growth. Each episode features expert guests and practical advice tailored for the unique challenges MSPs face, including client acquisition, revenue growth, and effective marketing techniques. Notable topics include daily learning habits, pricing strategies, the importance of online presence, and leveraging technology for enhanced service delivery. The show aims to equip listeners with actionable insights, promote innovation, and discuss current industry trends, ensuring MSPs remain competitive in a rapidly evolving landscape. The community-driven format encourages interaction, making it a supportive resource for MSP p... more

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Which podcasts are similar to Paul Green's MSP Marketing Podcast?

These podcasts share a similar audience with Paul Green's MSP Marketing Podcast:

1. No Fluff MSP Marketing
2. The IT Experts Podcast
3. The MSP Sales Podcast
4. All Things MSP
5. Business of Tech: Daily 10-Minute IT Services Insights

How many episodes of Paul Green's MSP Marketing Podcast are there?

Paul Green's MSP Marketing Podcast launched 6 years ago and published 333 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Paul Green's MSP Marketing Podcast?

Recent guests on Paul Green's MSP Marketing Podcast include:

1. Earl Foote
2. Alex Bacon
3. Vance Morris
4. Marcus Sheridan
5. Perry Sheraw
6. Kim Simmons
7. Ephraim Epstein
8. Robert Chilette

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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