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Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Edge
Managed Service Providers
MSP Marketing
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Email Marketing
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MSP Marketing Edge
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Client Engagement
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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the fou... more

PublishesWeeklyEpisodes360Founded7 years ago
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TechnologyBusinessMarketing

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Artwork for Paul Green's MSP Marketing Podcast

Latest Episodes

Case studies are the single most powerful piece of marketing in an MSP’s toolbelt, here’s how to get started. Also this week, is it ever a good idea to rebrand your MSP? And, you can’t grow your MSP until you’ve got solid leadership (even if it’s jus... more

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A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Also this week, how to market your MSP during a quiet spell, and the secret to being recommended more by AI.

We... more

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If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the “trust transfer” trick of borrowing credibility from people prospects already trust, and my guest built an MS... more

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For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the phone, and ... more

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Key Facts

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Recent Guests

Jimmy Gibson
Vice President of Brand Communication at Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
Episode: REALLY Messing Up An MSP 'Discovery Call'
Dave Sageraves
CEO and founder of MSP Growth OS
MSP Growth OS
Episode: MSP's Ultimate Guide To Winning Financial Services Clients
Dan Taylor
Owner of AppCDU; focuses on education vertical and Google Workspace
AppCDU / Workspace Audit
Episode: MSPs: How To Win Back Clients Who Left
Greg Jones
Senior Vice President of MSP Success
Kaseya
Episode: MSPs: Never Talk About AI Like This
Corey Dunham
Coach focusing on leadership, team alignment, and consistent business processes
Unapologetic Leadership / coreydunham.com
Episode: How MSPs Can Find New Clients With Direct Mail
Craig Taylor
CEO and co-founder of CyberHOOT
CyberHOOT
Episode: MSPs' Greatest Sales Weapons
Juan Fernandez
MSP executive and author behind MSP Owner's Handbook, founder involved in MSP as a Service
MSP as a Service / MSP Marketing Edge guest
Episode: Are Facebook Ads Suddenly HOT Again For MSPs?
Jennifer Bleem
Sales Sherpa; helps MSPs generate revenue from existing clients
MSP Sales Revolution
Episode: The 4 types of CRMs used by MSPs (and which is best)
Steve Judge
Two-time author, two-time world champion, international motivational speaker
Episode: Focusing On Tech Doesn't Grow Your MSP

Host

Paul Green
Host of MSP Marketing Podcast; MSP marketing expert and founder of MSP Marketing Edge.

Reviews

4.9 out of 5 stars from 56 ratings
  • The definitive marketing podcast for MSPs!

    I had a great time on Paul's podcast talking about marketing for MSPs. Paul is an excellent host helping me feel at ease and walking me through the process, and the questions we had and conversation that ensued showed that he is a true expert at his craft, both in MSP marketing and as a podcast host! Highly recommended!

    Apple Podcasts
    5
    Neal Schaffer
    United States2 years ago
  • A great pod for MSPs

    Definitely a good listen and VERY worth it... especially if you're an MSP struggling to stand out from your competitors. Paul does a great job unpacking the marketing problems faced by most MSPs. His tips, tricks, and advice is great, and some of the messaging and positioning tactics apply across other fields and industries as well. The episode format keeps it moving, and Paul's personality really comes through.

    Apple Podcasts
    5
    Dallas Amsden
    United States2 years ago
  • Unlocking LinkedIn's Potential for MSPs

    Episode 209 of Paul Green's MSP Marketing Podcast with guest Jim Haney illuminated a lesser-known LinkedIn tool poised to revolutionize MSP marketing. The discussion extended beyond just tools, delving into strategic personality-driven marketing and its significant impact on customer engagement and lead generation, making it an invaluable listen for MSP professionals seeking an edge in a competitive market.

    Apple Podcasts
    5
    I value the unique angle
    Austria3 years ago
  • Paul is making such a big impact on MSP business. I really enjoy listening to the ideas, and guests.

    Audible
    5
    Toby
    United States3 years ago
  • Absolutely Great!

    Paul is making such a big impact on MSP business. I really enjoy listening to the ideas, and guests.

    Audible
    5
    Toby
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is viewed as knowledgeable with a pragmatic, growth-focused approach.
Guests are often industry experts bringing real-world MSP experience.
Listeners praise the show for practical MSP marketing guidance and actionable tactics.
Some feedback notes the tone can vary; a few episodes may feel opinionated but remain useful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
Philippines/Technology

Talking Points

Recent interactions between the hosts and their guests.

REALLY Messing Up An MSP 'Discovery Call'
Q: How should MSPs respond to a quiet market period to avoid panic?
Treat marketing as a long-term system, double down on proven tactics, re-engage warm leads, and avoid short-term hacks; maintain consistent outreach and build a pipeline for the future rather than reacting impulsively to slow periods.
REALLY Messing Up An MSP 'Discovery Call'
Q: What practical steps should an owner take to become the 'face of the brand' without needing a massive audience?
Be comfortable creating content around three to five core topics, publish in multiple places (LinkedIn, YouTube, Medium, Reddit, associations), and ensure your content reflects your real experience and authority, not just generic marketing fluff.
REALLY Messing Up An MSP 'Discovery Call'
Q: What is the secret to being recommended by AI for MSP visibility?
The secret is making yourself more visible across trusted channels and infusing content with your experience, expertise, and authority so AI can connect you with relevant MSP buyers; it's not about follower counts but about clear, valuable content and consistent presence.
MSP's Ultimate Guide To Winning Financial Services Clients
Q: Why do so many MSPs get stuck at growth, and how do you help them move past it?
We see a gap between founder-led selling and scalable growth. You need a repeatable marketing engine and a sales engine that align on a target client, with proper training and culture so a salesperson can thrive. Focus on building a predictable flow of new meetings and a robust process to convert them, rather than hoping for one-off wins.
MSPs: How To Win Back Clients Who Left
Q: What is the website address to find out about the Workspace Audit tool?
The website is workspaceaudit.com. Dan Taylor can be reached at dan@workspaceaudit.com, and you can also connect via LinkedIn.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Paul Green's MSP Marketing Podcast

What is Paul Green's MSP Marketing Podcast about and what kind of topics does it cover?

A practical, marketing-focused show for MSPs and their teams, with a steady stream of tactics to attract clients, grow monthly recurring revenue, and improve profitability. Episodes cover a wide range of themes—from direct mail and webinars to LinkedIn prospecting, AI-enabled pricing, and offshoring—often featuring operators and experts who translate complex concepts into actionable steps for growing MSPs. Notable traits include a strong emphasis on owning your marketing narrative, building credible client conversations, and balancing tech delivery with human-centered selling. The format and guests tend to attract listeners who want hands-on guidance, tested frameworks, and real-world cases to implement quickly.

Potential listeners and gue... more

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Which podcasts are similar to Paul Green's MSP Marketing Podcast?

These podcasts share a similar audience with Paul Green's MSP Marketing Podcast:

1. No Fluff MSP Marketing
2. The IT Experts Podcast
3. The MSP Sales Podcast
4. All Things MSP
5. MSP Unplugged

How many episodes of Paul Green's MSP Marketing Podcast are there?

Paul Green's MSP Marketing Podcast launched 7 years ago and published 360 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Paul Green's MSP Marketing Podcast?

Recent guests on Paul Green's MSP Marketing Podcast include:

1. Jimmy Gibson
2. Dave Sageraves
3. Dan Taylor
4. Greg Jones
5. Corey Dunham
6. Craig Taylor
7. Juan Fernandez
8. Jennifer Bleem

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