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Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Edge
Managed Service Providers
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MSP Marketing Edge
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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the fou... more

PublishesWeeklyEpisodes367Founded7 years ago
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TechnologyBusinessMarketing

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Artwork for Paul Green's MSP Marketing Podcast

Latest Episodes

Social media for MSPs… here’s my platform by platform verdict on the best options for your business. Also this week, the comparison trap: why watching other MSPs’ success can sabotage yours, and the most common questions when thinking of selling your... more

MSP’s should build their marketing around a personal brand rather than building it around the business, and here’s why. Also this week, hiring your first marketing person: what to look for and when to do it, and what a second generation MSP owner kno... more

YouTube

Is your lead magnet being ignored? It’s a common experience for MSPs and today I want to talk about why that happens and what actually works. Also this week, the power of a strong opinion in your marketing, and the fascinating insight of why this MSP... more

YouTube

The vast majority of MSPs are introverts but you can still go out and do networking or speak at a public event, if you know how. Also this week, why you should be thrilled when a Super MSP comes to your town, and what’s working best in MSP search lea... more

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Recent Guests

Adam Burke
Vice President of Partnerships and Sales at Quest Technology Management
Quest Technology Management
Episode: The Real Reason Prospects Choose One MSP Over Another
Simon Pronk
Founder and former owner of Triple 7 Networks
Triple 7 Networks
Episode: This Crazy Mistake Stops MSPs Capturing Leads In 2026
Arjun Shastri
Founder of Kingsgate and buyer of Triple 7 Networks
Kingsgate
Episode: This Crazy Mistake Stops MSPs Capturing Leads In 2026
Tom Olesik
President of Easy Solution; MSP owner and marketing agency founder
Easy Solution
Episode: How Introvert MSPs Can Be Better At Networking Than Extroverts
Jimmy Huber
President and founder of InfoTech Solutions and Services
InfoTech Solutions and Services
Episode: Step By Step: Attracting New Clients With Your MSP's Origin Story
Ben Smith
Colleague of Paul, runs consultations and onboarding for MSP Marketing Edge
MSP Marketing Edge
Episode: SPECIAL: Fast Growing MSPs Do Just TWO Things Differently
Christian Jaeger
CEO of MSP Global
MSP Global
Episode: Full Guide: Setting Up Emails That Create MSP Clients
Chris Farr
Vice President of Operations, Envision Technologies; author of Built in the Trenches
Envision Technologies
Episode: Writing The ONE Piece Of Content That Generates MSP Leads
Jimmy Gibson
Vice President of Brand Communication at Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
Episode: REALLY Messing Up An MSP 'Discovery Call'

Host

Paul Green
Host of MSP Marketing Podcast; MSP marketing expert and founder of MSP Marketing Edge.

Reviews

4.9 out of 5 stars from 56 ratings
  • The definitive marketing podcast for MSPs!

    I had a great time on Paul's podcast talking about marketing for MSPs. Paul is an excellent host helping me feel at ease and walking me through the process, and the questions we had and conversation that ensued showed that he is a true expert at his craft, both in MSP marketing and as a podcast host! Highly recommended!

    Apple Podcasts
    5
    Neal Schaffer
    United States2 years ago
  • A great pod for MSPs

    Definitely a good listen and VERY worth it... especially if you're an MSP struggling to stand out from your competitors. Paul does a great job unpacking the marketing problems faced by most MSPs. His tips, tricks, and advice is great, and some of the messaging and positioning tactics apply across other fields and industries as well. The episode format keeps it moving, and Paul's personality really comes through.

    Apple Podcasts
    5
    Dallas Amsden
    United States2 years ago
  • Unlocking LinkedIn's Potential for MSPs

    Episode 209 of Paul Green's MSP Marketing Podcast with guest Jim Haney illuminated a lesser-known LinkedIn tool poised to revolutionize MSP marketing. The discussion extended beyond just tools, delving into strategic personality-driven marketing and its significant impact on customer engagement and lead generation, making it an invaluable listen for MSP professionals seeking an edge in a competitive market.

    Apple Podcasts
    5
    I value the unique angle
    Austria3 years ago
  • Paul is making such a big impact on MSP business. I really enjoy listening to the ideas, and guests.

    Audible
    5
    Toby
    United States3 years ago
  • Absolutely Great!

    Paul is making such a big impact on MSP business. I really enjoy listening to the ideas, and guests.

    Audible
    5
    Toby
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is viewed as knowledgeable with a pragmatic, growth-focused approach.
Guests are often industry experts bringing real-world MSP experience.
Listeners praise the show for practical MSP marketing guidance and actionable tactics.
Some feedback notes the tone can vary; a few episodes may feel opinionated but remain useful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#178
Canada/Technology
Apple Podcasts
#100
South Africa/Technology

Talking Points

Recent interactions between the hosts and their guests.

The Real Reason Prospects Choose One MSP Over Another
Q: What advice would you give to MSP owners about the best way to bring family into the business and engage them?
Burke recommends defining the company's purpose and beliefs, sharing that strategy with family members, and giving them room to create within its boundaries.
The Real Reason Prospects Choose One MSP Over Another
Q: How do you manage growing a business with your father as the president?
Burke says his father acts as a coach, letting him work through problems while guiding him, and that their lack of ego helps them work together.
This Crazy Mistake Stops MSPs Capturing Leads In 2026
Q: What advice would you give an MSP owner considering an exit?
Arjun recommends finding a buyer whose values align with the company because the seller and team will work with them afterward. Simon advises against rushing and stresses choosing a buyer who will preserve the relationships built over the years.
This Crazy Mistake Stops MSPs Capturing Leads In 2026
Q: What qualities made Simon Pronk's business attractive to Kingsgate?
Arjun Shastri cites a stable, experienced team, a diversified customer base, specialized industrial expertise, and deep customer relationships built on delivering critical IT services.
How Introvert MSPs Can Be Better At Networking Than Extroverts
Q: What inspired your book and what core foundations does it emphasize for MSP marketing?
The book emphasizes getting the foundational elements right—solid website as the primary salesperson, three core channels (organic Google, Google Ads, and now AI-enabled approaches like ChatGPT), and avoiding shiny objects by focusing on fundamentals before adding upgrades.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Paul Green's MSP Marketing Podcast

What is Paul Green's MSP Marketing Podcast about and what kind of topics does it cover?

A practical, marketing-focused show for MSPs and their teams, with a steady stream of tactics to attract clients, grow monthly recurring revenue, and improve profitability. Episodes cover a wide range of themes—from direct mail and webinars to LinkedIn prospecting, AI-enabled pricing, and offshoring—often featuring operators and experts who translate complex concepts into actionable steps for growing MSPs. Notable traits include a strong emphasis on owning your marketing narrative, building credible client conversations, and balancing tech delivery with human-centered selling. The format and guests tend to attract listeners who want hands-on guidance, tested frameworks, and real-world cases to implement quickly.

Potential listeners and gue... more

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Which podcasts are similar to Paul Green's MSP Marketing Podcast?

These podcasts share a similar audience with Paul Green's MSP Marketing Podcast:

1. No Fluff MSP Marketing
2. The IT Experts Podcast
3. The MSP Sales Podcast
4. All Things MSP
5. MSP Business School

How many episodes of Paul Green's MSP Marketing Podcast are there?

Paul Green's MSP Marketing Podcast launched 7 years ago and published 367 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Paul Green's MSP Marketing Podcast?

Recent guests on Paul Green's MSP Marketing Podcast include:

1. Adam Burke
2. Simon Pronk
3. Arjun Shastri
4. Tom Olesik
5. Jimmy Huber
6. Ben Smith
7. Christian Jaeger
8. Chris Farr

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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