Heard Mentality
Commercial Radio & AudioHow Audio Moves Minds & Markets.
Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.
Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.
| Publishes | Twice monthly | Episodes | 18 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
What does a brand sound like, and how do you make people feel it before they see it?
SBS's Uma Oldham, Bureau of Everything's Emily Taylor and Mosaic's Adam Moses join Brittney Rigby to unpack how sound builds brands people remember. Uma shares how... more
A Christmas carol, a true crime podcast and hip hop radio in juvenile detention. All powered by sound that moves people.
In this episode of Heard Mentality, Jon Austin, Co-Founder of Supermassive, and Dom Hickey, Chief Strategy Officer at Enigma, e... more
The jingle didn't follow the media plan. It built it.
Chupa Chups is one of the most recognised confectionery brands on earth, and almost all of that recognition sits on a stick. So when the brand moved into the Australian lollies aisle, it needed ... more
How do you make an entire country sound like itself?
Brittney Rigby sits down with Sarah Holder (Head of Communications, Marketing and Engagement, Austrade) and Nick West (Co-Founder and Creative Strategist, Smith & Western) on building the first s... more
In this episode of Heard Mentality, Carnival Cruise Line and Innocean reveal how they turned up the fun — and the volume — with the cruise line’s latest campaign, Play Away.
From brilliantly dry voiceover delivery to immersive sound design and Carniv... more
Pizza Hut's staff can't say the brand's name in the office anymore. They sing it.
That's what a sonic asset does when it's working. Toyota has known it for decades: every brief there now starts with the same two questions. What are we doing with th... more
What does great creative actually sound like?
Brittany Rigby sits down with two of Australia's top creative leaders, David Fraser (CD, BMF) and Jeremy Hogg (National ECD, M+C Saatchi), to talk trust, taste, and the craft of audio in an industry obs... more
And why audio is uniquely positioned to help brands build it.
In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand & Marketing Officer, Cilesta van Doorn, to explore why trust has become one of m... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Top Marketing Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Heard Mentality
What is Heard Mentality about and what kind of topics does it cover?
The show centers on how sound and sonic branding move brand perception, memory, and behavior. Across episodes, guests from leading brands and agencies discuss practical strategies for designing distinctive audio identities, integrating sound across campaigns, and measuring impact. Topics frequently cover sonic branding assets, brand storytelling through audio, collaboration with creative partners, and how audio assets travel across channels—from radio to digital and in-store experiences. Notable themes include governance of brand assets, the interplay between creative risk and effectiveness, and how large brands use sound to build trust and recall. The format often features senior marketers and agency leaders sharing case studies, lessons l... more
Where can I find podcast stats for Heard Mentality?
Rephonic provides a wide range of podcast stats for Heard Mentality. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Heard Mentality and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Heard Mentality get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Heard Mentality, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Heard Mentality?
Rephonic provides comprehensive predictive audience data for Heard Mentality, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Heard Mentality have?
To see how many followers or subscribers Heard Mentality has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Heard Mentality?
These podcasts share a similar audience with Heard Mentality:
1. Mumbrellacast
2. THE ADAM BUXTON PODCAST
3. Behind The Billboard
How many episodes of Heard Mentality are there?
Heard Mentality launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Heard Mentality?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Heard Mentality?
Rephonic pulls ratings and reviews for Heard Mentality from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Heard Mentality?
Rephonic provides full transcripts for episodes of Heard Mentality. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Heard Mentality?
Recent guests on Heard Mentality include:
1. Jon Austin
2. Dom Hickey
3. Amelia Goldsmith
4. John Fairley
5. Sarah Holder
6. Nick West
7. Nicole Bradbury
8. Jack Cornwall
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.