Heard Mentality
Commercial Radio & AudioHow Audio Moves Minds & Markets.
Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.
Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.
| Publishes | Twice monthly | Episodes | 12 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
What does great creative actually sound like?
Brittany Rigby sits down with two of Australia's top creative leaders, David Fraser (CD, BMF) and Jeremy Hogg (National ECD, M+C Saatchi), to talk trust, taste, and the craft of audio in an industry obs... more
And why audio is uniquely positioned to help brands build it.
In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand & Marketing Officer, Cilesta van Doorn, to explore why trust has become one of m... more
In this episode of Heard Mentality, Britt Rigby sits down with Uncensored CMO host Jon Evans to unpack why sonic branding remains one of marketing’s most underutilised growth levers, and why the smartest brands are investing in audio assets that last... more
In a channel built for intimacy and attention, are we playing it too safe with audio?
In the latest episode of Heard Mentality, join Emily Meier-Murren (Carma), Lisa Burton (Crowd Goes Wild) and Simon Lee (Enigma) as they unpack why audio isn’t jus... more
Recent Guests
Host
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #196 |  Belgium/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Heard Mentality
What is Heard Mentality about and what kind of topics does it cover?
The show centers on how sound and audio strategy move brands, audiences, and business outcomes. Across episodes, listeners hear from CMOs, brand strategists, and senior creatives about sonic branding, audio-led campaigns, and how radio, podcasts, and music shape perception and growth. Notable threads include practical case studies from Guzmán y Gómez and Westpac, the craft of sonic identity, and how audio assets scale across channels and regions. The conversations combine hands-on lessons, live debriefs, and data-driven takes on how audio contributes to brand memory, trust, and performance, making it a strong resource for marketers, agencies, and audio-focused sponsors seeking practical, campaign-tested insights and strategic guidance.
A s... more
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How many listeners does Heard Mentality get?
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What are the audience demographics for Heard Mentality?
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How many subscribers and views does Heard Mentality have?
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Which podcasts are similar to Heard Mentality?
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How many episodes of Heard Mentality are there?
Heard Mentality launched 10 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Heard Mentality?
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What guests have appeared on Heard Mentality?
Recent guests on Heard Mentality include:
1. Dave Fraser
2. Jeremy Hogg
3. Andrew Tindall
4. Cilesta van Doorn
5. Jon Evans
6. Emily Meier-Murren
7. Simon Lee
8. Lisa Burton
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.