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Artwork for Add To Cart: Australia’s eCommerce Show

Add To Cart: Australia’s eCommerce Show

Nathan Bush
Ecommerce
E-Commerce
Shopify
Customer Experience
Amazon
Sustainability
Retail
Klaviyo
Loyalty Programs
Australia
Customer Engagement
Customer Service
SEO
Muscle Republic
Fashion Industry
AI Agents
Covid-19
Marketing
Shippit
Customer Loyalty

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.

Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell on... more

PublishesTwice weeklyEpisodes633Founded7 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Add To Cart: Australia’s eCommerce Show

Latest Episodes

The gap between when you say the parcel will arrive and when it actually does is still the biggest unsolved loyalty problem in Australian retail. This is the episode that puts numbers on it.

This episode discusses Shippit’s State of Shipping Report ... more

Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting.

This is the second of three special episodes recorded live at Klaviyo's Sydney event, K:SYD. Nathan put forward a panel instead of ... more

Live shopping has been "the next big thing" in Australian ecommerce for five years. Grayson White has been doing it for fifteen.

Grayson White started running "breaks" (the trading card version of live shopping) at Cherry Collectables back in 2008. ... more

Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done.

Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialecki, off the back of a dinner in Boston where an Australian entrepreneur selling suits online told t... more

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Recent Guests

Jess Hatzis
Brand strategist and founder focused on consumer brands; Willow & Blake
Willow & Blake, Betts Shoes, Frank Boddy
Episode: Kill the School Shoes: How Jess Hatzis Rebuilt a 134-Year-Old Brand in Six Months | #628
Sam Moore
Founder of PYRA
PYRA
Episode: How to Create a Hero Product as an Entry Point | #625
Paula Mitchell
Digital GM at Freedom
Freedom Furniture
Episode: It's Not Digital, It's Just Retail with Freedom's Paula Mitchell | #624
Daniel Agostinelli
Executive from Accent Group referenced as part of the discussion on store expansion
Accent Group
Episode: How to Go From eCommerce to Physical Retail #623
Brett Blundee
Executive associated with Accent Group, discussed as part of the strategic retail expansion
Accent Group
Episode: How to Go From eCommerce to Physical Retail #623
Talea Bader
Co-founder of Skutopia, MD of Work at Spaces, leading SKUTOPIA
Skutopia, Work at Spaces
Episode: Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Bernadette Olivier
Founder and leader of The Vault; founder of Seamlist
The Vault; Seamlist
Episode: How to Turn Resale Into a Customer Acquisition Channel | #621
Melanie Nolan
Founder of Naternal Vitamins, naturopath
Naternal Vitamins
Episode: How Naternal Vitamins Grew to $8M Without Paid Ads for 2 Years | #620
Shane Lenton
Co-Founder and CEO of The Wishlist
The Wishlist
Episode: The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618

Host

Nathan Bush
Host of Add To Cart: Australia's ecommerce show; leads conversations with founders, operators and digital leaders in ecommerce.

Reviews

4.9 out of 5 stars from 95 ratings
  • Nuggets Galore!

    Regardless of who Nathan is interviewing, I always walk away with nuggets of wisdom. It’s inspiring. 🙏

    Apple Podcasts
    5
    fleureye
    Australia4 months ago
  • Top eCommerce podcast

    Always packed with great insights, real stories, and practical takeaways.

    It’s an easy, engaging listen, full of valuable nuggets and inspiration from founders and eCom pros.

    Definitely one of my go-to podcasts!

    Apple Podcasts
    5
    TGSMI99
    Australiaa year ago
  • My regular podcast

    Have tuned in for a little while now and absolutely love it. Thanks for such an amazing resource, inspiring guests and thoughtful questions.

    Apple Podcasts
    5
    Balhdnjauehjd
    Australia2 years ago
  • Intro

    Love hearing Emily Dickson in the intro. I have worked with Emily since 2017 and she is a joy to watch host

    Apple Podcasts
    5
    kobywiggle
    Australia2 years ago
  • Highly recommend!

    Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a go-to source for Australian ecommerce insights and hands-on lessons.
Audiences highlight the host's interviewing style as engaging and insightful.
Listeners praise the practical, actionable takeaways and real-world founder stories.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#8
Australia/Business/Marketing
Apple Podcasts
#180
Australia/Business
Apple Podcasts
#230
Italy/Business/Marketing
Apple Podcasts
#13
New Zealand/Business/Marketing
Apple Podcasts
#44
Singapore/Business/Marketing
Apple Podcasts
#124
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Calculate Your Breakeven Number | #627
Q: How do you actually calculate the breakeven point and apply it to decision making?
Start with gross profit and contribution margin; calculate revenue break even by dividing overheads by contribution margin percentage, and then derive unit break even by dividing that revenue by average selling price; use this before major trading decisions to guide campaigns and pricing.
How to Calculate Your Breakeven Number | #627
Q: What percentage of revenue is healthy to spend on marketing and advertising, and how does this relate to unit economics?
It varies with margins, but generally less than about 30-35% is healthy; higher spend can be sustainable if the gross profit and contribution margins are strong and the unit economics support CAC and overheads.
How to Calculate Your Breakeven Number | #627
Q: What are the three numbers your eyes go to straight away to try and understand where this ecommerce business is at?
Gross profit is the starting point, then contribution margin, and finally breakeven; each number tells you how healthy the unit economics are and whether you can sustain growth.
Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Q: How do you handle data and AI updates across the network?
There is a clear IP strategy with three main IPs: the robotics brain, the fulfillment network domain, and a large statistical model that orchestrates everything; updates are guided by a 12-month roadmap but can adapt for new merchant needs.
Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Q: What makes Skutopia different from traditional fulfillment providers?
The core differentiator is a proprietary robotics brain plus an intelligent network and large backend models that coordinate across multiple warehouses, delivering near-Amazon-like speed and reliability with a price-per-order model rather than heavy capex.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Add To Cart: Australia’s eCommerce Show

What is Add To Cart: Australia’s eCommerce Show about and what kind of topics does it cover?

A practical, founder- and operator-focused show that surfaces tangible Ecommerce, retail, and growth strategies from Australian brands and tech-enabled retailers. Episodes emphasize brand transformation, profitability metrics, omni-channel execution, and customer-first growth—often through real-world case studies, hands-on tactics, and lessons learned from both successes and setbacks. Noteworthy is the blend of local market context with global ecommerce trends, plus a strong emphasis on data-driven decision making, product strategy, and the evolving tech stack that powers modern retail. The format tends to feature deep dives with founders, marketing leaders, and retail operators who share actionable frameworks, backstage challenges, and str... more

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Which podcasts are similar to Add To Cart: Australia’s eCommerce Show?

These podcasts share a similar audience with Add To Cart: Australia’s eCommerce Show:

1. The Foundr Podcast with Nathan Chan
2. Big Business with Brittney Saunders
3. The Mentor with Mark Bouris
4. Equity Mates Investing Podcast
5. eCommerce Australia

How many episodes of Add To Cart: Australia’s eCommerce Show are there?

Add To Cart: Australia’s eCommerce Show launched 7 years ago and published 633 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Add To Cart: Australia’s eCommerce Show?

Recent guests on Add To Cart: Australia’s eCommerce Show include:

1. Jess Hatzis
2. Sam Moore
3. Paula Mitchell
4. Daniel Agostinelli
5. Brett Blundee
6. Talea Bader
7. Bernadette Olivier
8. Melanie Nolan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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