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Artwork for Add To Cart: Australia’s eCommerce Show

Add To Cart: Australia’s eCommerce Show

Nathan Bush
Ecommerce
E-Commerce
Shopify
Customer Experience
Klaviyo
Australia
Amazon
Sustainability
Customer Service
SEO
Customer Engagement
Muscle Republic
Loyalty Programs
AI Agents
Shippit
Artificial Intelligence
Fashion Industry
Pattern
B2B Ecommerce
Customer Loyalty

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.

Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell on... more

PublishesTwice weeklyEpisodes677Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Add To Cart: Australia’s eCommerce Show

Latest Episodes

Customers have got very good at spotting fake urgency. And the cart is the worst place to lose their trust.

This Playbook is anchored by Sylvie Wilson, co-founder of Unicorn Cart, which runs the cart on more than 400 stores. Her data shows carts wit... more

Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year.

Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a retail br... more

YouTube

Most of Conni’s customers wish they never had to buy its products. By the time they do, they probably needed them four weeks ago.

This Playbook is anchored by Norm Douglas, CEO of Conni, which has made reusable absorbent products in North Geelong fo... more

Nakisah Williams’ first embroidery attempt was so bad she hid it in a drawer. Years later, it became the reason every Craft Club kit is built to be fail-proof.

Nakisah launched Craft Club in 2021 with six cross-stitch designs. It now sells kits acro... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nakisah Williams
CEO and co-founder of Craft Club, and author of Craft Club Yarn
Craft Club
Episode: Category of One. How Craft Club Grew by Going Where No One Else Is | #674
Sam Kroonenburg
Co-founder of A Cloud Guru and founder of AI ad platform Cuttable
Cuttable
Episode: How to Brief AI So It Doesn't Make Slop | #673
Courtney Ray
Founder and CEO of Daily Blooms, an Australian online florist
Daily Blooms
Episode: The Friendship Index. How Daily Blooms Turns One Order Into Three | #672
Lauren French
Representative from Motto Fashions, focuses on product sampling impact and measurement
Motto Fashions
Episode: How to Turn Product Seeding Into Word of Mouth | #671
Taryn Williams
Founder/entrepreneur known for Wink Models, Creative Marketplace, the right fit, hashtag gifted
Hashtag Gifted (product gifting platform)
Episode: How to Turn Product Seeding Into Word of Mouth | #671
Charbel Raffoul
Head of SEO Performance at StudioHawk
StudioHawk
Episode: AI Search Rewards the Boring Work. Ecommerce SEO, Collection Pages and AEO with StudioHawk | #670
Luke Rainsbury
General Manager at Cooper & Co Furniture
Cooper & Co
Episode: AI Search Rewards the Boring Work. Ecommerce SEO, Collection Pages and AEO with StudioHawk | #670
Warwick Levy
Founder, Lonely Kids Club
Lonely Kids Club
Episode: Lonely Kids Club Had Its Entire Store Copied on Temu. Warwick Levy on Getting It Back | #669
James Johnson
Executive at Shopify discussed in interview segments
Shopify
Episode: How to Decide What You Let AI Run | #668

Host

Nathan Bush
Host of Add To Cart

Reviews

4.9 out of 5 stars from 98 ratings
  • Nuggets Galore!

    Regardless of who Nathan is interviewing, I always walk away with nuggets of wisdom. It’s inspiring. 🙏

    Apple Podcasts
    5
    fleureye
    Australia9 months ago
  • Top eCommerce podcast

    Always packed with great insights, real stories, and practical takeaways.

    It’s an easy, engaging listen, full of valuable nuggets and inspiration from founders and eCom pros.

    Definitely one of my go-to podcasts!

    Apple Podcasts
    5
    TGSMI99
    Australia2 years ago
  • My regular podcast

    Have tuned in for a little while now and absolutely love it. Thanks for such an amazing resource, inspiring guests and thoughtful questions.

    Apple Podcasts
    5
    Balhdnjauehjd
    Australia2 years ago
  • Intro

    Love hearing Emily Dickson in the intro. I have worked with Emily since 2017 and she is a joy to watch host

    Apple Podcasts
    5
    kobywiggle
    Australia2 years ago
  • Highly recommend!

    Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!

    Apple Podcasts
    5
    mvelasco07
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable takeaways you can apply right away.
The show offers a strong Australian eCommerce lens with useful global takeaways.
Community-minded and consistently high-quality conversations.
Hosts and guests bring real-world experience, not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Friendship Index. How Daily Blooms Turns One Order Into Three | #672
Q: Have establishing that profile of women helped you from a loyalty and a repeat purchase perspective?
Ray says knowing the target customer and building an emotional connection, rather than relying on transactional messaging, have helped the business stand out and encourage loyalty.
The Friendship Index. How Daily Blooms Turns One Order Into Three | #672
Q: How are you going to measure whether this first store is a success or not, and whether it's a model that you roll out further?
Daily Blooms will treat the store as marketing spend and a brand billboard where people can experience the product, without requiring them to make a purchase during the visit.
How to Brief AI So It Doesn't Make Slop | #673
Q: How does Cuttable make AI-generated ads editable without changing unrelated elements?
Its AI analyzes brand assets and produces a structured definition of the video, while a separate custom rendering system assembles the pixels in editable layers. That lets users adjust individual elements predictably.
How to Brief AI So It Doesn't Make Slop | #673
Q: What did brands say was going wrong when they tried AI-generated ads?
They needed more ads to improve Meta performance but distrusted outputs that looked like generic AI content or altered products and brand details. They already had approved photoshoot and video assets but found it too expensive to repurpose them.
Category of One. How Craft Club Grew by Going Where No One Else Is | #674
Q: When you find those products that just go whooshka through the roof and having your accountancy background, how do you manage the risk verse doubling down, especially when you're talking about inventory and investment?
Williams describes using preorders to keep revenue coming in while stock is replenished, offering a small discount for the wait, and using a Shenzhen warehouse to restock quickly and test new products with less inventory risk.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Add To Cart: Australia’s eCommerce Show

What is Add To Cart: Australia’s eCommerce Show about and what kind of topics does it cover?

This show targets Australian ecommerce and retail professionals who want practical, battle-tested tactics from founders, operators, and digital leaders. Episodes consistently explore scalable growth through data-driven marketing, omnichannel strategies, and operational excellence—covering everything from creative production at scale to inventory optimization, loyalty, and CX-driven delivery. A distinctive trait is how guests share real-world experiments, failures, and lessons, often with a regional focus but actionable takeaways for global brands. The format favors with-tacts, case-study driven conversations and direct, no-nonsense insights that listeners can apply quickly to their own businesses.

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What are the audience demographics for Add To Cart: Australia’s eCommerce Show?

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Which podcasts are similar to Add To Cart: Australia’s eCommerce Show?

These podcasts share a similar audience with Add To Cart: Australia’s eCommerce Show:

1. The Foundr Podcast with Nathan Chan
2. Big Business with Brittney Saunders
3. eCommerce Australia
4. Shopify Masters
5. The Contrarians with Adam and Adir

How many episodes of Add To Cart: Australia’s eCommerce Show are there?

Add To Cart: Australia’s eCommerce Show launched 7 years ago and published 677 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Add To Cart: Australia’s eCommerce Show?

Recent guests on Add To Cart: Australia’s eCommerce Show include:

1. Nakisah Williams
2. Sam Kroonenburg
3. Courtney Ray
4. Lauren French
5. Taryn Williams
6. Charbel Raffoul
7. Luke Rainsbury
8. Warwick Levy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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