Add To Cart: Australia’s eCommerce Show

Nathan Bush

Ecommerce

E-Commerce

Shopify

Customer Experience

Amazon

Sustainability

Klaviyo

Retail

Australia

Customer Engagement

Customer Service

SEO

Loyalty Programs

Muscle Republic

AI Agents

Covid-19

Fashion Industry

B2B Ecommerce

Customer Loyalty

Shippit

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.

Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell on... more

94 ratings

Publishes	Twice weekly	Episodes	644	Founded	7 years ago
Number of Listeners		Categories	MarketingBusinessEntrepreneurship

Listen to this Podcast

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Latest Episodes

How to Get More From the Tools You Already Pay For | #644

Ecommerce has never had more tools, and it's never been less clear which one is doing what. Every new AI tool that lands overlaps with three you already run, and half of them get absorbed into something else within months.

So when something in the b... more

16 Jul 2026 • 15 min

The Shopify App Store Is Not Dead. Martin Cox on What Has Changed | #643

Martin Cox walked away from agency life two months ago. No business plan. Four Shopify apps with animal mascots. A clear view of where the ecosystem is heading.

If you've been in the Australian Shopify scene for any length of time, you've heard Mart... more

12 Jul 2026 • 55 min

YouTube

How to Get More From Influencers by Spending Less | #642

Influencer marketing is still a young line item, the pricing is all over the shop, and you can spend real money on a creator without ever being sure what you got back. So plenty of teams treat it with one eyebrow raised.

But the problem was never in... more

9 Jul 2026 • 14 min

Doesn't Cost You Anything to Do Good: Rohan McCloskey on Building GoGenerosity | #641

Rohan McCloskey refunded $350,000 in donations, gave up his salary for a year, and nearly lost everything. He's still building GoGenerosity. And he'd do it again.

That kind of conviction usually comes from one of two places: delusion or proof. In Ro... more

5 Jul 2026 • 1 hr 5 min

YouTube

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Recent Guests

Mark Broadhead

Head of Creative and Growth at The Lad Collective

The Lad Collective

Episode: The Unicorn Rule: Why The Lad Collective Publishes 15,000 Ads to Find 10 That Work | #639

Craig Mildenhall

GM of Digital at Katmandu (Catmandu)

Katmandu (KMD Brands)

Episode: How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637

Dominique Moretti

Head of eCommerce and digital at A&S Labels, overseeing both I.Am.Gia and Tiger Mist

A&S Labels

Episode: Inside I.AM.GIA's Global Playbook: Dom Moretti on Running Two Fashion Brands With One Team | #635

Rob Hango-Zada

Co-founder and CEO of Shippit

Shippit

Episode: How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633

Dave Bauer

General manager for customer at Amart Furniture

Amart Furniture

Episode: How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633

Alice Michael

Head of eCommerce and Operations at APG & Co

APG & Co (Sportscraft, SABA, JAG)

Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Lachie Agnew

Head of Technology at July

July

Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Hani Rifai

Chief Digital Officer at Step One

Step One

Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Grayson White

Founder/leader at Cherry Collectables, long-time live shopping professional

Cherry Collectables

Episode: How to Run a Live Shopping Show That Actually Sells | #631

Host

Nathan Bush

Host of Add To Cart: Australia's ecommerce show; leads conversations with founders, operators and digital leaders in ecommerce.

Reviews

4.9 out of 5 stars from 94 ratings

Nuggets Galore!
Regardless of who Nathan is interviewing, I always walk away with nuggets of wisdom. It’s inspiring. 🙏
Apple Podcasts
5
fleureye
Australia6 months ago
Top eCommerce podcast
Always packed with great insights, real stories, and practical takeaways.
It’s an easy, engaging listen, full of valuable nuggets and inspiration from founders and eCom pros.
Definitely one of my go-to podcasts!
Apple Podcasts
5
TGSMI99
Australiaa year ago
My regular podcast
Have tuned in for a little while now and absolutely love it. Thanks for such an amazing resource, inspiring guests and thoughtful questions.
Apple Podcasts
5
Balhdnjauehjd
Australia2 years ago
Intro
Love hearing Emily Dickson in the intro. I have worked with Emily since 2017 and she is a joy to watch host
Apple Podcasts
5
kobywiggle
Australia2 years ago
Highly recommend!
Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!
Apple Podcasts
5
mvelasco07
United States3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a go-to source for Australian ecommerce insights and hands-on lessons.

Audiences highlight the host's interviewing style as engaging and insightful.

Listeners praise the practical, actionable takeaways and real-world founder stories.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#102	Canada/Business/Marketing
Apple Podcasts	#25	Australia/Business/Marketing
Apple Podcasts	#57	Italy/Business/Marketing
Apple Podcasts	#130	Singapore/Business/Marketing
Apple Podcasts	#143	Japan/Business/Marketing
Apple Podcasts	#150	Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Plan for a Product Recall Before You Need One | #634

Q: And you mentioned there that customers were angry. Was that the majority of your customers or did most understand?

Most customers understood and stayed loyal when she communicated openly and promptly about what happened and what was being done, with about 95% of customers expressing understanding and trust remaining strong.

How to Plan for a Product Recall Before You Need One | #634

Q: And tell me, you mentioned there around some of the systems and the backups that you would have loved to have have in place.

Melanie explains that a dedicated recalls email, pre-staged documents in a shared drive, batch-level tracking linked to specific orders, and fillable digital forms are critical. These tools reduce chaos during a recall and speed up customer communications and refunds.

How to Build a Creative Machine That Finds Winners | #629

Q: Are you driving the influencer/UGC content toward new customer acquisition, or is engagement with existing customers also a goal?

New customer acquisition is the core driver, with brand exposure and reach campaigns helping to fill the funnel, then product-specific messaging to convert once potential customers are in the funnel.

How to Build a Creative Machine That Finds Winners | #629

Q: And in terms of the commercial arrangements around influencer/UGC, is it usually that you pay the influencer and have usage rights, and is there a window for how long you can reuse that content?

We typically structure a paid collaboration with usage rights covering a defined window (like 90 days to six months), and we prefer clear terms to avoid long-tail royalty complexities while still allowing reuse within that window.

How to Build a Creative Machine That Finds Winners | #629

Q: I understand that you brought performance marketing in-house. What were the key considerations that you had before bring it back in-house, especially when you've got someone who's taking care of it that you trust?

The decision hinged on needing tighter integration between strategy and creative, ensuring we have direct control over the pipeline, and leveraging external advice only where it adds real value, while keeping a lean setup.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Add To Cart: Australia’s eCommerce Show

What is Add To Cart: Australia’s eCommerce Show about and what kind of topics does it cover?

A practical, founder- and operator-focused show that surfaces tangible Ecommerce, retail, and growth strategies from Australian brands and tech-enabled retailers. Episodes emphasize brand transformation, profitability metrics, omni-channel execution, and customer-first growth—often through real-world case studies, hands-on tactics, and lessons learned from both successes and setbacks. Noteworthy is the blend of local market context with global ecommerce trends, plus a strong emphasis on data-driven decision making, product strategy, and the evolving tech stack that powers modern retail. The format tends to feature deep dives with founders, marketing leaders, and retail operators who share actionable frameworks, backstage challenges, and str... more

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Which podcasts are similar to Add To Cart: Australia’s eCommerce Show?

These podcasts share a similar audience with Add To Cart: Australia’s eCommerce Show:

1. The Foundr Podcast with Nathan Chan
2. The Mentor with Mark Bouris
3. Big Business with Brittney Saunders
4. Straight Talk with Mark Bouris
5. 15 Minutes with the Boss

How many episodes of Add To Cart: Australia’s eCommerce Show are there?

Add To Cart: Australia’s eCommerce Show launched 7 years ago and published 644 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Add To Cart: Australia’s eCommerce Show?

Recent guests on Add To Cart: Australia’s eCommerce Show include:

1. Mark Broadhead
2. Craig Mildenhall
3. Dominique Moretti
4. Rob Hango-Zada
5. Dave Bauer
6. Alice Michael
7. Lachie Agnew
8. Hani Rifai

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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