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Artwork for Add To Cart: Australia’s eCommerce Show

Add To Cart: Australia’s eCommerce Show

Nathan Bush
Ecommerce
E-Commerce
Shopify
Customer Experience
Amazon
Sustainability
Klaviyo
Retail
Australia
Loyalty Programs
Customer Engagement
Customer Service
SEO
Muscle Republic
AI Agents
Covid-19
Fashion Industry
B2B Ecommerce
Marketing
Customer Loyalty

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.

Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell on... more

PublishesTwice weeklyEpisodes639Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Add To Cart: Australia’s eCommerce Show

Latest Episodes

The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, runs the Meta engine behind one of Australia's fastest-growing bedding brands, now 200,000 customers ... more

YouTube

Most ecommerce teams are still arguing about channel split the same way they were five years ago. Meta versus Google, who gets the budget, who gets the credit. The argument usually gets won by whoever's most confident, not whoever's most right.

The ... more

Craig Mildenhall did not start in ecommerce.

He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leader... more

YouTube

Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock. The wrong stock. Stock bought on gut feel six months ago, sitting in a warehouse, tying up cash that could be doing something useful.

Tale... more

Key Facts

Accepts Guests
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Recent Guests

Dave Bauer
General manager for customer at Amart Furniture
Amart Furniture
Episode: How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633
Alice Michael
Head of eCommerce and Operations at APG & Co
APG & Co (Sportscraft, SABA, JAG)
Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632
Hani Rifai
Chief Digital Officer at Step One
Step One
Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632
Lachie Agnew
Head of Technology at July
July
Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632
Grayson White
Founder/leader at Cherry Collectables, long-time live shopping professional
Cherry Collectables
Episode: How to Run a Live Shopping Show That Actually Sells | #631
Ed Hallen
Co-founder and Chief Strategy Officer of Klaviyo
Klaviyo
Episode: Klaviyo Is 1% Done: What Their Co-Founder Says the Other 99% Looks Like | #630
Justin Babet
Founder of Chief Nutrition
Chief Nutrition
Episode: How to Build a Creative Machine That Finds Winners | #629
Jess Hatzis
Brand strategist and founder focused on consumer brands; Willow & Blake
Willow & Blake, Betts Shoes, Frank Boddy
Episode: Kill the School Shoes: How Jess Hatzis Rebuilt a 134-Year-Old Brand in Six Months | #628
Grant Arnott
Founder of Click Frenzy and Power Retail
Click Frenzy / Power Retail
Episode: Business Prison: Grant Arnott on the PE Deal That Cost Him More Than Click Frenzy | #626

Host

Nathan Bush
Host of Add To Cart: Australia's ecommerce show; leads conversations with founders, operators and digital leaders in ecommerce.

Reviews

4.9 out of 5 stars from 94 ratings
  • Nuggets Galore!

    Regardless of who Nathan is interviewing, I always walk away with nuggets of wisdom. It’s inspiring. 🙏

    Apple Podcasts
    5
    fleureye
    Australia5 months ago
  • Top eCommerce podcast

    Always packed with great insights, real stories, and practical takeaways.

    It’s an easy, engaging listen, full of valuable nuggets and inspiration from founders and eCom pros.

    Definitely one of my go-to podcasts!

    Apple Podcasts
    5
    TGSMI99
    Australiaa year ago
  • My regular podcast

    Have tuned in for a little while now and absolutely love it. Thanks for such an amazing resource, inspiring guests and thoughtful questions.

    Apple Podcasts
    5
    Balhdnjauehjd
    Australia2 years ago
  • Intro

    Love hearing Emily Dickson in the intro. I have worked with Emily since 2017 and she is a joy to watch host

    Apple Podcasts
    5
    kobywiggle
    Australia2 years ago
  • Highly recommend!

    Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a go-to source for Australian ecommerce insights and hands-on lessons.
Audiences highlight the host's interviewing style as engaging and insightful.
Listeners praise the practical, actionable takeaways and real-world founder stories.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Creative Machine That Finds Winners | #629
Q: Are you driving the influencer/UGC content toward new customer acquisition, or is engagement with existing customers also a goal?
New customer acquisition is the core driver, with brand exposure and reach campaigns helping to fill the funnel, then product-specific messaging to convert once potential customers are in the funnel.
How to Build a Creative Machine That Finds Winners | #629
Q: And in terms of the commercial arrangements around influencer/UGC, is it usually that you pay the influencer and have usage rights, and is there a window for how long you can reuse that content?
We typically structure a paid collaboration with usage rights covering a defined window (like 90 days to six months), and we prefer clear terms to avoid long-tail royalty complexities while still allowing reuse within that window.
How to Build a Creative Machine That Finds Winners | #629
Q: I understand that you brought performance marketing in-house. What were the key considerations that you had before bring it back in-house, especially when you've got someone who's taking care of it that you trust?
The decision hinged on needing tighter integration between strategy and creative, ensuring we have direct control over the pipeline, and leveraging external advice only where it adds real value, while keeping a lean setup.
How to Run a Live Shopping Show That Actually Sells | #631
Q: From a planning perspective, how do you approach scheduling and building hype for these live shopping events?
Treat each show as an event with a strong objective, ensure the community is engaged beyond the sale, and bring theatricality and planning into the format while leveraging existing platforms and audiences to maximize reach and trust.
How to Run a Live Shopping Show That Actually Sells | #631
Q: But to start with, can you just explain the concept of Breaks and how you bring your community together over them?
Breaks began around 2008-2009 as a way to fractionalize expensive items among a community; the idea evolved into live shopping where groups discuss and share in a social, entertaining environment, which builds community as much as drives sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Add To Cart: Australia’s eCommerce Show

What is Add To Cart: Australia’s eCommerce Show about and what kind of topics does it cover?

A practical, founder- and operator-focused show that surfaces tangible Ecommerce, retail, and growth strategies from Australian brands and tech-enabled retailers. Episodes emphasize brand transformation, profitability metrics, omni-channel execution, and customer-first growth—often through real-world case studies, hands-on tactics, and lessons learned from both successes and setbacks. Noteworthy is the blend of local market context with global ecommerce trends, plus a strong emphasis on data-driven decision making, product strategy, and the evolving tech stack that powers modern retail. The format tends to feature deep dives with founders, marketing leaders, and retail operators who share actionable frameworks, backstage challenges, and str... more

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Which podcasts are similar to Add To Cart: Australia’s eCommerce Show?

These podcasts share a similar audience with Add To Cart: Australia’s eCommerce Show:

1. The Foundr Podcast with Nathan Chan
2. The Mentor with Mark Bouris
3. Big Business with Brittney Saunders
4. Straight Talk with Mark Bouris
5. Vain-ish

How many episodes of Add To Cart: Australia’s eCommerce Show are there?

Add To Cart: Australia’s eCommerce Show launched 7 years ago and published 639 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Add To Cart: Australia’s eCommerce Show?

Recent guests on Add To Cart: Australia’s eCommerce Show include:

1. Dave Bauer
2. Alice Michael
3. Hani Rifai
4. Lachie Agnew
5. Grayson White
6. Ed Hallen
7. Justin Babet
8. Jess Hatzis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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