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Artwork for Add To Cart: Australia’s eCommerce Show

Add To Cart: Australia’s eCommerce Show

Nathan Bush
Ecommerce
E-Commerce
Shopify
Customer Experience
Amazon
Sustainability
Retail
Klaviyo
Loyalty Programs
Australia
Customer Engagement
Customer Service
SEO
Muscle Republic
Fashion Industry
AI Agents
Covid-19
Marketing
Shippit
Customer Loyalty

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.

Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell on... more

PublishesTwice weeklyEpisodes626Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Add To Cart: Australia’s eCommerce Show

Latest Episodes

Grant Arnott built Click Frenzy from his bedroom into Australia's most iconic online sale event. Then one private equity decision cost him nearly everything, including, for a while, his reason to stay.

He chose this conversation over every other req... more

YouTube

Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer.

There's a difference. A product can have excellent front-end economics and still be filling your database wi... more

The whole ecommerce industry is racing to ship faster. Paula Mitchell thinks that's the wrong race.

Paula came to that view the hard way. After building ecommerce at Rebel Sport, Dan Murphy's and General Pants across 25 years, she joined Freedom as ... more

YouTube

Customer acquisition costs on paid social have been rising for years. The channels that drove efficient growth half a decade ago are harder to justify today. Physical retail is starting to look genuinely interesting to founders who would never have c... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Paula Mitchell
Digital GM at Freedom
Freedom Furniture
Episode: It's Not Digital, It's Just Retail with Freedom's Paula Mitchell | #624
Daniel Agostinelli
Executive from Accent Group referenced as part of the discussion on store expansion
Accent Group
Episode: How to Go From eCommerce to Physical Retail #623
Brett Blundee
Executive associated with Accent Group, discussed as part of the strategic retail expansion
Accent Group
Episode: How to Go From eCommerce to Physical Retail #623
Talea Bader
Co-founder of Skutopia, MD of Work at Spaces, leading SKUTOPIA
Skutopia, Work at Spaces
Episode: Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Bernadette Olivier
Founder and leader of The Vault; founder of Seamlist
The Vault; Seamlist
Episode: How to Turn Resale Into a Customer Acquisition Channel | #621
Melanie Nolan
Founder of Naternal Vitamins, naturopath
Naternal Vitamins
Episode: How Naternal Vitamins Grew to $8M Without Paid Ads for 2 Years | #620
Chloe De Winter
Co-founder of Nala, an Australian underwear brand
Nala
Episode: How to Fix Invisible Conversion Problems | #619
Shane Lenton
Co-Founder and CEO of The Wishlist
The Wishlist
Episode: The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618
Doug Low
CEO of Incu
Incu
Episode: The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618

Host

Nathan Bush
Host of Add To Cart, Australia's eCommerce Show

Reviews

4.9 out of 5 stars from 95 ratings
  • Nuggets Galore!

    Regardless of who Nathan is interviewing, I always walk away with nuggets of wisdom. It’s inspiring. 🙏

    Apple Podcasts
    5
    fleureye
    Australia4 months ago
  • Top eCommerce podcast

    Always packed with great insights, real stories, and practical takeaways.

    It’s an easy, engaging listen, full of valuable nuggets and inspiration from founders and eCom pros.

    Definitely one of my go-to podcasts!

    Apple Podcasts
    5
    TGSMI99
    Australiaa year ago
  • My regular podcast

    Have tuned in for a little while now and absolutely love it. Thanks for such an amazing resource, inspiring guests and thoughtful questions.

    Apple Podcasts
    5
    Balhdnjauehjd
    Australia2 years ago
  • Intro

    Love hearing Emily Dickson in the intro. I have worked with Emily since 2017 and she is a joy to watch host

    Apple Podcasts
    5
    kobywiggle
    Australia2 years ago
  • Highly recommend!

    Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate deep-dive interviews with founders and operators, saying the show is packed with practical takeaways and real stories.
Many reviews highlight high-quality guests and host questioning that provokes practical insights for ecommerce growth.
Audience notes the Australian lens and actionable CX and growth advice as standout strengths.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#2
Australia/Business/Marketing
Apple Podcasts
#89
Australia/Business
Apple Podcasts
#48
Ireland/Business/Marketing
Apple Podcasts
#120
Taiwan/Business/Marketing
Apple Podcasts
#122
Singapore/Business/Marketing
Apple Podcasts
#147
New Zealand/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Q: How do you handle data and AI updates across the network?
There is a clear IP strategy with three main IPs: the robotics brain, the fulfillment network domain, and a large statistical model that orchestrates everything; updates are guided by a 12-month roadmap but can adapt for new merchant needs.
Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Q: What makes Skutopia different from traditional fulfillment providers?
The core differentiator is a proprietary robotics brain plus an intelligent network and large backend models that coordinate across multiple warehouses, delivering near-Amazon-like speed and reliability with a price-per-order model rather than heavy capex.
How to Build a Brand That Doesn’t Need Discounts #609
Q: Have you been able to hold on to the never going on sale philosophy?
Yes, Merry People has maintained no discounts for 12 years, a stance that customers respect and that the team reinforces through inventory management and brand positioning.
How to Build a Brand That Doesn’t Need Discounts #609
Q: Do you have anything in place of a traditional promotions calendar that others might adopt to boost engagement at key times of the year?
Danny explains they focus on seasonally relevant content and product launches, planning earlier in the year to create interest without relying on discounts; they aim for steady, year-on-year growth while avoiding the saturated discount period.
How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605
Q: What does it take to be named Australia's number one person in ecommerce for two years running?
Guy attributes the back-to-back recognition to team effort, strategic focus on measurable results, and timely, specific submissions that clearly show personal leadership and the impact of decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Add To Cart: Australia’s eCommerce Show

What is Add To Cart: Australia’s eCommerce Show about and what kind of topics does it cover?

A front-lines focused show centered on ecommerce, retail strategy, and digital marketing in Australia. Across recent episodes, listeners hear practical breakdowns of growth levers like marketplaces, AI-enabled shopping, proactive CX, lean team design, and brand storytelling, with guests ranging from founders and CMOs to technology leaders. The conversations often blend hands-on tactics (pricing, formatting product data, proactive order updates) with broader industry shifts (secondary markets, UCP and AI, social commerce) to help listeners improve customer value and operational efficiency. A standout pattern is the emphasis on sustainable growth through disciplined prioritization, data-driven decision making, and brand authenticity, making i... more

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Which podcasts are similar to Add To Cart: Australia’s eCommerce Show?

These podcasts share a similar audience with Add To Cart: Australia’s eCommerce Show:

1. Shopify Masters
2. The Foundr Podcast with Nathan Chan
3. Big Business with Brittney Saunders
4. The Mentor with Mark Bouris
5. eCommerce Australia

How many episodes of Add To Cart: Australia’s eCommerce Show are there?

Add To Cart: Australia’s eCommerce Show launched 7 years ago and published 626 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Add To Cart: Australia’s eCommerce Show?

Recent guests on Add To Cart: Australia’s eCommerce Show include:

1. Paula Mitchell
2. Daniel Agostinelli
3. Brett Blundee
4. Talea Bader
5. Bernadette Olivier
6. Melanie Nolan
7. Chloe De Winter
8. Shane Lenton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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