Add To Cart: Australia’s eCommerce Show

Nathan Bush

Ecommerce

E-Commerce

Shopify

Customer Experience

Amazon

Sustainability

Klaviyo

Retail

Australia

Customer Engagement

Customer Service

SEO

Loyalty Programs

Muscle Republic

AI Agents

Covid-19

Fashion Industry

B2B Ecommerce

Customer Loyalty

Shippit

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.

Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell on... more

94 ratings

Publishes	Twice weekly	Episodes	663	Founded	7 years ago
Number of Listeners		Categories	MarketingBusinessEntrepreneurship

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Latest Episodes

How to Know What a New Customer Is Worth Over Time | #663

We're all racing to acquire new customers. But how do you know what a new customer is actually worth, not just on the first purchase, but over time?

This Playbook is anchored by Rob Ward, who bootstrapped Quad Lock to a $500 million exit and built a... more

Yesterday • 21 min

Passionate About Pee and Poo. Norm Douglas Sells What People Wish They Didn't Have to Buy | #662

Conni sells the product most people wish they didn't have to buy. Norm Douglas is CEO of Australia's leading reusable incontinence brand, and his own website leads with "we're passionate about pee and poo."

This is one of the most fascinating busine... more

13 Sep 2026 • 54 min

YouTube

How to Raise Prices Without Losing Customers | #661

Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't two years ago, and if you're not passing them on, your margin shrinks every day.

Here's the thing... more

10 Sep 2026 • 17 min

Publish 50 Ads a Week. Cuttable's Sam Kroonenburg on Winning Meta | #660

Sam Kroonenburg sold his last company, A Cloud Guru, to Pluralsight for just over $2 billion. Now he's back with Cuttable, an AI ad-creative platform, and Nathan's been using it for months on a client account.

This is the behind-the-scenes on how it... more

6 Sep 2026 • 54 min

YouTube

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Recent Guests

Mark Broadhead

Head of Creative and Growth at The Lad Collective

The Lad Collective

Episode: The Unicorn Rule: Why The Lad Collective Publishes 15,000 Ads to Find 10 That Work | #639

Paula Mitchell

Digital GM at Freedom

Freedom

Episode: How to Choose the Right Marketing Channels Using Data | #638

Craig Mildenhall

GM of Digital at Katmandu (Catmandu)

Katmandu (KMD Brands)

Episode: How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637

Dominique Moretti

Head of eCommerce and digital at A&S Labels, overseeing both I.Am.Gia and Tiger Mist

A&S Labels

Episode: Inside I.AM.GIA's Global Playbook: Dom Moretti on Running Two Fashion Brands With One Team | #635

Dave Bauer

General manager for customer at Amart Furniture

Amart Furniture

Episode: How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633

Lachie Agnew

Head of Technology at July

July

Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Hani Rifai

Chief Digital Officer at Step One

Step One

Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Alice Michael

Head of eCommerce and Operations at APG & Co

APG & Co (Sportscraft, SABA, JAG)

Episode: Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Ed Hallen

Co-founder and Chief Strategy Officer of Klaviyo

Klaviyo

Episode: Klaviyo Is 1% Done: What Their Co-Founder Says the Other 99% Looks Like | #630

Host

Nathan Bush

Host of Add To Cart

Reviews

4.9 out of 5 stars from 94 ratings

Nuggets Galore!
Regardless of who Nathan is interviewing, I always walk away with nuggets of wisdom. It’s inspiring. 🙏
Apple Podcasts
5
fleureye
Australia8 months ago
Top eCommerce podcast
Always packed with great insights, real stories, and practical takeaways.
It’s an easy, engaging listen, full of valuable nuggets and inspiration from founders and eCom pros.
Definitely one of my go-to podcasts!
Apple Podcasts
5
TGSMI99
Australia2 years ago
My regular podcast
Have tuned in for a little while now and absolutely love it. Thanks for such an amazing resource, inspiring guests and thoughtful questions.
Apple Podcasts
5
Balhdnjauehjd
Australia2 years ago
Intro
Love hearing Emily Dickson in the intro. I have worked with Emily since 2017 and she is a joy to watch host
Apple Podcasts
5
kobywiggle
Australia2 years ago
Highly recommend!
Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!
Apple Podcasts
5
mvelasco07
United States3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable takeaways you can apply right away.

The show offers a strong Australian eCommerce lens with useful global takeaways.

Community-minded and consistently high-quality conversations.

Hosts and guests bring real-world experience, not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#8	Australia/Business/Marketing
Apple Podcasts	#225	Australia/Business
Apple Podcasts	#34	Singapore/Business/Marketing
Apple Podcasts	#40	Taiwan/Business/Marketing
Apple Podcasts	#75	Indonesia/Business/Marketing
Apple Podcasts	#171	Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Plan for a Product Recall Before You Need One | #634

Q: And you mentioned there that customers were angry. Was that the majority of your customers or did most understand?

Most customers understood and stayed loyal when she communicated openly and promptly about what happened and what was being done, with about 95% of customers expressing understanding and trust remaining strong.

How to Plan for a Product Recall Before You Need One | #634

Q: And tell me, you mentioned there around some of the systems and the backups that you would have loved to have have in place.

Melanie explains that a dedicated recalls email, pre-staged documents in a shared drive, batch-level tracking linked to specific orders, and fillable digital forms are critical. These tools reduce chaos during a recall and speed up customer communications and refunds.

How to Build a Creative Machine That Finds Winners | #629

Q: Are you driving the influencer/UGC content toward new customer acquisition, or is engagement with existing customers also a goal?

New customer acquisition is the core driver, with brand exposure and reach campaigns helping to fill the funnel, then product-specific messaging to convert once potential customers are in the funnel.

How to Build a Creative Machine That Finds Winners | #629

Q: And in terms of the commercial arrangements around influencer/UGC, is it usually that you pay the influencer and have usage rights, and is there a window for how long you can reuse that content?

We typically structure a paid collaboration with usage rights covering a defined window (like 90 days to six months), and we prefer clear terms to avoid long-tail royalty complexities while still allowing reuse within that window.

How to Build a Creative Machine That Finds Winners | #629

Q: I understand that you brought performance marketing in-house. What were the key considerations that you had before bring it back in-house, especially when you've got someone who's taking care of it that you trust?

The decision hinged on needing tighter integration between strategy and creative, ensuring we have direct control over the pipeline, and leveraging external advice only where it adds real value, while keeping a lean setup.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Add To Cart: Australia’s eCommerce Show

What is Add To Cart: Australia’s eCommerce Show about and what kind of topics does it cover?

This show targets Australian ecommerce and retail professionals who want practical, battle-tested tactics from founders, operators, and digital leaders. Episodes consistently explore scalable growth through data-driven marketing, omnichannel strategies, and operational excellence—covering everything from creative production at scale to inventory optimization, loyalty, and CX-driven delivery. A distinctive trait is how guests share real-world experiments, failures, and lessons, often with a regional focus but actionable takeaways for global brands. The format favors with-tacts, case-study driven conversations and direct, no-nonsense insights that listeners can apply quickly to their own businesses.

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What are the audience demographics for Add To Cart: Australia’s eCommerce Show?

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How many subscribers and views does Add To Cart: Australia’s eCommerce Show have?

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Which podcasts are similar to Add To Cart: Australia’s eCommerce Show?

These podcasts share a similar audience with Add To Cart: Australia’s eCommerce Show:

1. The Foundr Podcast with Nathan Chan
2. Big Business with Brittney Saunders
3. eCommerce Australia
4. How I Made It
5. The Contrarians with Adam and Adir

How many episodes of Add To Cart: Australia’s eCommerce Show are there?

Add To Cart: Australia’s eCommerce Show launched 7 years ago and published 663 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Add To Cart: Australia’s eCommerce Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Add To Cart: Australia’s eCommerce Show?

Recent guests on Add To Cart: Australia’s eCommerce Show include:

1. Mark Broadhead
2. Paula Mitchell
3. Craig Mildenhall
4. Dominique Moretti
5. Dave Bauer
6. Lachie Agnew
7. Hani Rifai
8. Alice Michael

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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