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That F*cking Marketing Podcast

TFM Digital
Australia
Employee Generated Content
Advertising Spend
Foundations Of Marketing
Marketing Agencies
Mamamia
Podcasting
Blondie
Programmatic Advertising
Tiktok
Audience Insights
Training Programs
Crypto
Australian Media
Brand Niching
Franchise
Local Area Marketing
Digital Advertising
User Generated Content
Instagram

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now I... more

PublishesTwice weeklyEpisodes9Foundeda month ago
Number of ListenersCategories
BusinessMarketingEducation

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Latest Episodes

What happens when you have a customer sale cycle of 728 days?

In today’s episode, Taylor is sitting down with Shay Whitton from Positive Real Estate, Australia’s FIRST buyers agents who have been working in the industry in 2003, well before the mark... more

Did you know that your AI generated content could find you in hot water?

Emily Lucas, is a marketing, franchising and commercial lawyer who has seen first hand how businesses create campaigns with good intentions that end up going viral for all the ... more

Most marketers never really leave Meta and Google - and it’s not because they don’t want to.. But the rest of the media landscape feels too hard to access, too expensive and too easy to get wrong.So what actually happens on the other side? And is get... more

What’s the difference between EGC, UGC and why are so many brands raving about it?

This week we’re talking to our Social Media Manager at TFM Digital, Elsie Mollison. She’s going to take you through the type of post that got 50,000 views (and counti... more

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Recent Guests

Rebecca Lawrie
Director of Sales at Channel 9, former at BOW Media and Network 10
Nine (Nine Network)
Episode: Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Caitlin Cordery
Head of Marketing at Swyftx, crypto exchange
Swyftx
Episode: Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Leveraging Partnerships to Launch into New Markets with Caitlin Cordery
Nat Harvey
CEO of Mamamia
Mamamia
Episode: CEO of Mamamia: What 7.5 Million Women Are Actually Paying Attention To

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Talking Points

Recent interactions between the hosts and their guests.

Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Q: What role does AI play in creative production and pitching?
AI is a tool for ideation, storyboard visualization, and meeting recordings feedback; it can speed up task work, but should be balanced with human judgment to avoid over-optimization and maintain quality.
Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Q: How can brands measure success when investing in sport and large partnerships?
Use third-party studies to assess impact, track direct website spikes and sales, monitor brand consideration metrics, and ensure the publisher supports the measurement across the partnership.
Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Q: What should brands consider when expanding beyond performance channels to media like TV and publishing?
Brands should start with first-party data, build a cross-channel strategy, and bring in publishers early to co-create; focus on long-term foundations and testing across TV, streaming, and digital formats rather than chasing a single channel.
CEO of Mamamia: What 7.5 Million Women Are Actually Paying Attention To
Q: What is the one takeaway for a business owner who is wasting money on performance channels and wants to do better next week?
Bring in people who are closer to the audience to help you understand what truly resonates. Collaborate with other publishers or partners to tailor messaging, and avoid generic, one-size-fits-all executions. Focus on authentic host-read placements and direct audience insights to guide planning and creative.
CEO of Mamamia: What 7.5 Million Women Are Actually Paying Attention To
Q: In a world where platforms could shift suddenly due to AI or policy changes, what is the moat for a media business?
The moat is owning direct audience channels like podcasts and newsletters, which provide a durable connection and control over reach and trust. While platforms help with discovery, being able to engage an engaged, loyal audience through owned channels offers resilience against platform volatility.

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Frequently Asked Questions About That F*cking Marketing Podcast

What is That F*cking Marketing Podcast about and what kind of topics does it cover?

This show centers on practical marketing strategies, with a focus on how campaigns are built, measured, and refined in real-world contexts. Across recent episodes, conversations cover partnerships and sponsorships as expansion tools, brand-building in regulated or volatile industries, and the balancing act between credibility and education to drive acquisition. Listeners also hear candid takes on advertising efficiency, foundational marketing and sales alignment, and the long-tail value of audience-first content, with a strong emphasis on actionable tactics like community-building, audience insights, and authentic storytelling. A notable edge is the diversity of founder and executive perspectives—from crypto partnerships to women-led media ... more

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Which podcasts are similar to That F*cking Marketing Podcast?

These podcasts share a similar audience with That F*cking Marketing Podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Game Changers Radio
3. If You're Listening
4. Huberman Lab

How many episodes of That F*cking Marketing Podcast are there?

That F*cking Marketing Podcast launched a month ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That F*cking Marketing Podcast?

Recent guests on That F*cking Marketing Podcast include:

1. Rebecca Lawrie
2. Caitlin Cordery
3. Nat Harvey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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