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That F*cking Marketing Podcast

TFM Digital
Australia
Digital Advertising
Podcasting
Meta
Eatclub
Employee Generated Content
Advertising Spend
Foundations Of Marketing
Tiktok
AI In Marketing
Teamm8
IMA A
Independent Media Agencies
Artificial Intelligence
Kmart
Culture Kings
Radio and Audio Advertising
Dynamic Pricing
Instagram
Franchise Marketing

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now I... more

PublishesWeeklyEpisodes30Founded6 months ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for That F*cking Marketing Podcast

Latest Episodes

Want the exact framework Snap Inc. uses to turn Snapchat into a high-converting attention engine? Grab The Snapchat Marketing Playbook here.

Snapchat reaches around 90% of Australians aged 16–24, but its audience extends well beyond Gen Z

Snapchat'... more

YouTube

Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own-caroline-oates/.

Ready to exe... more

Is your latest campaign actually working, or are your dashboards lying to you?

In this episode, we chat with Jonathan Rolley, agency founder and media strategist with more than 10,000 ad evaluations behind him. Jonathan explains how advertising move... more

What if discounting regularly was actually the secret to building a $200M+ hospitality empire?

In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of restaurants.... more

YouTube

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Recent Guests

Jonathan Rolley
Marketing expert focused on neuroscience of advertising
The Science of Advertising / author
Episode: The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley
Pan Koutlakis
Founder/CEO of EatClub
EatClub
Episode: From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis
Sam McNamara
Founder of Get Ahead Pub; CEO of Get Ahead platform
Get Ahead
Episode: 1 Billion+ Views. The Organic Strategy That Actually Generates Results
Shaun Birley
Franchisee-turned-brand-builder; marketing and franchise growth expert
InXpress (franchise owner); personal branding consultant
Episode: Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake
Andy Procopis
Radio industry executive with extensive experience in integration and branded content across ARN and related networks.
Australian Radio Network (ARN) / Industry consultant
Episode: How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
Jeremy Cabral
Finder co-founder and growth advisor
Finder
Episode: How to Influence What AI Says About Your Brand with Jeremy Cabral
Simon Beard
Founder/CEO of Culture Kings
Culture Kings
Episode: Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard
Sam Koslowski
Co-founder of The Daily Aus
The Daily Aus
Episode: Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder
Arielle Thomas
Filmmaker and creative director working with Kmart, Anko Global, Vogue, Cartier, etc.
Cinema Thom
Episode: Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas

Hosts

Matt
Co-host and facilitator guiding episodes with a focus on strategy and discussion
Taylor Fielding
Host and strategist with a focus on sales/marketing alignment and brand storytelling

Reviews

5.0 out of 5 stars from 39 ratings
  • Love it!

    I work in the industry - it’s about time we had people talking about the real issues, and showing real stories! Great guests, great hosts.

    Apple Podcasts
    5
    Blakeawright
    Australia4 months ago
  • Content worth watching and listening to 🙌🙌

    If you ever need something to listen to on the way to work this is my go to on a Thursday morning. I highly recommend!

    Apple Podcasts
    5
    GraceC_
    Australia4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved for tackling real issues with real stories and great guests.
Excellent listen for a Thursday commute; highly recommended for marketing pros.
Audience finds the discussions practical and refreshingly candid about what actually works.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#10
Australia/Business/Marketing
Apple Podcasts
#217
Australia/Business

Talking Points

Recent interactions between the hosts and their guests.

From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis
Q: What role do partnerships like ComBank play in EatClub's growth?
Strategic partnerships extend the dining pie by integrating rewards across banking networks, enabling EatClub offers to reach bank customers and drive adoption across both venues and diners.
From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis
Q: How does EatClub manage the two-sided marketplace between venues and diners?
Venues set granular offers and times; diners discover and redeem them via the app, while EatClub's technology aligns the right offer with the right customer at the right time, creating a feedback loop of increased footfall and repeat visits.
From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis
Q: What problem in hospitality is EatClub trying to solve with dynamic pricing?
EatClub aims to increase restaurant seat utilization by offering granular, time-bound discounts that match supply with demand, thereby improving margins and driving more visits without eroding overall value.
How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
Q: What makes for a strong brief and what prerequisites should a brand bring to radio/podcast integration?
A tight brief that clearly defines the wind, the role of radio, and the campaign's objective, plus a willingness to collaborate with the show's producers and talent to craft an integrated, authentic execution.
How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
Q: Walk me through what happens when you get briefed for a campaign and how the idea is developed.
A sales rep briefs the team, a large cross-functional brainstorm is organized, insights are distilled, and ideas are developed with a clear tie to the brand's objectives, ensuring the concept can be adapted for both in-show integration and broader digital elements.

Audience Metrics

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Frequently Asked Questions About That F*cking Marketing Podcast

What is That F*cking Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, no-nonsense marketing strategies with a focus on authentic growth, creator-led branding, partnerships, and community-driven marketing. Episodes frequently explore how real campaigns were built, what actually works beyond shiny tactics, and how to navigate AI, data, and regulation in modern marketing. A standout thread is the emphasis on human-to-human storytelling, first-party data, and long-tail assets like events, live experiences, and community programs that drive sustainable growth. The format often pairs founders, marketing leaders, and agency executives for actionable lessons—often with a candid, founder-led perspective that rewards pragmatic experimentation over hype.

Noteworthy differentiators includ... more

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Which podcasts are similar to That F*cking Marketing Podcast?

These podcasts share a similar audience with That F*cking Marketing Podcast:

1. Mamamia Out Loud
2. The GaryVee Audio Experience
3. The Martell Method w/ Dan Martell
4. My First Million
5. ill-advised by Bill Nighy

How many episodes of That F*cking Marketing Podcast are there?

That F*cking Marketing Podcast launched 6 months ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That F*cking Marketing Podcast?

Recent guests on That F*cking Marketing Podcast include:

1. Jonathan Rolley
2. Pan Koutlakis
3. Sam McNamara
4. Shaun Birley
5. Andy Procopis
6. Jeremy Cabral
7. Simon Beard
8. Sam Koslowski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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