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That F*cking Marketing Podcast

TFM Digital
Australia
Employee Generated Content
Advertising Spend
Foundations Of Marketing
Marketing Agencies
Mamamia
Podcasting
Blondie
Programmatic Advertising
Tiktok
Franchising
Marketing Law
Artificial Intelligence In Marketing
Gift Cards
Intellectual Property
Branding and Personal Branding
Positive Real Estate
Audience Insights
Training Programs
Crypto

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now I... more

PublishesWeeklyEpisodes13Founded2 months ago
Number of ListenersCategories
EducationMarketingBusiness

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Artwork for That F*cking Marketing Podcast

Latest Episodes

Most brands are still paying to rent attention. TEAMM8 built a community that hands it over for free.

Tommy Laurens has been Marketing Director at TEAMM8 for six years. In that time the brand has grown 500%. They doubled revenue two years running. 9... more

Every marketer is being told they need to “get on AI” right now. But most businesses don’t actually know what they’re buying.

Is it AI? Is it automation? Is it just a GPT in a pretty dress?

And more importantly, is it going to save your team time… ... more

Phil DeBella started a coffee company with $5,000 in a market with 2,000 competitors and  sold it for $47 million.

In this episode, he gives away the marketing playbook that built it and explains why most marketing “strategies” don’t actually work. more

It feels like everything in Australian media is consolidating right now.

The same platforms, the same media owners, the same publishers.

So where does that actually leave brands?

And what happens to local media?

This is just one of the things tha... more

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Recent Guests

Adam Hickey
Marketing executive with experience across agencies and clients; co-founder of Orand
Orand
Episode: Where Does This Leave Brands? (The State of Marketing Right Now with Adam Hickey)
Shay Whitton
Co-founder of Positive Real Estate, marketer and educator
Positive Real Estate
Episode: Why Most Live Events Lose Money (Sales Tips that keep a customer engaged for 3+ years) with Shay Whitton
Emily Lucas
Special counsel at HWLA Lawyers, corporate and commercial solicitor with a specialty in franchising and marketing disputes
HWLA Lawyers
Episode: When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
Rebecca Lawrie
Director of Sales at Channel 9, former at BOW Media and Network 10
Nine (Nine Network)
Episode: Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Caitlin Cordery
Head of Marketing at Swyftx, crypto exchange
Swyftx
Episode: Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Leveraging Partnerships to Launch into New Markets with Caitlin Cordery
Nat Harvey
CEO of Mamamia
Mamamia
Episode: CEO of Mamamia: What 7.5 Million Women Are Actually Paying Attention To

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Talking Points

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When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
Q: What are best practices when using competitions and promotions across states?
Develop clear terms and conditions, determine whether the promotion is a game of chance or skill, obtain necessary licenses, and tailor rules per jurisdiction to avoid legal traps or misrepresentation.
When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
Q: How can franchisors ensure compliance when rolling out a marketing fund?
Begin early with specialists, prepare a robust disclosure document, implement a clear reporting structure, and consider tools that code and export expenses to streamline year-end reporting.
When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
Q: What should franchisees look for when evaluating a brand's marketing fund disclosure?
Franchisees should review the annual financial statement for detail and transparency, confirm that the document is included in the disclosure, and assess how funds are allocated, including agency relationships, campaign strategy, and regional alignment.
Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Q: What role does AI play in creative production and pitching?
AI is a tool for ideation, storyboard visualization, and meeting recordings feedback; it can speed up task work, but should be balanced with human judgment to avoid over-optimization and maintain quality.
Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Q: How can brands measure success when investing in sport and large partnerships?
Use third-party studies to assess impact, track direct website spikes and sales, monitor brand consideration metrics, and ensure the publisher supports the measurement across the partnership.

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Frequently Asked Questions About That F*cking Marketing Podcast

What is That F*cking Marketing Podcast about and what kind of topics does it cover?

This show centers on practical marketing strategies, with a focus on how campaigns are built, measured, and refined in real-world contexts. Across recent episodes, conversations cover partnerships and sponsorships as expansion tools, brand-building in regulated or volatile industries, and the balancing act between credibility and education to drive acquisition. Listeners also hear candid takes on advertising efficiency, foundational marketing and sales alignment, and the long-tail value of audience-first content, with a strong emphasis on actionable tactics like community-building, audience insights, and authentic storytelling. A notable edge is the diversity of founder and executive perspectives—from crypto partnerships to women-led media ... more

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Which podcasts are similar to That F*cking Marketing Podcast?

These podcasts share a similar audience with That F*cking Marketing Podcast:

1. Mamamia Out Loud
2. The Game with Alex Hormozi
3. BigDeal
4. The Diary Of A CEO with Steven Bartlett

How many episodes of That F*cking Marketing Podcast are there?

That F*cking Marketing Podcast launched 2 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on That F*cking Marketing Podcast?

Recent guests on That F*cking Marketing Podcast include:

1. Adam Hickey
2. Shay Whitton
3. Emily Lucas
4. Rebecca Lawrie
5. Caitlin Cordery
6. Nat Harvey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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