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That F*cking Marketing Podcast

TFM Digital
Australia
Employee Generated Content
Advertising Spend
Foundations Of Marketing
AI In Marketing
Teamm8
Franchise Marketing
Marketing Agencies
Mamamia
Podcasting
Blondie
Programmatic Advertising
Tiktok
Franchising
Marketing Law
Artificial Intelligence In Marketing
Gift Cards
Intellectual Property
Branding and Personal Branding
Positive Real Estate

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now I... more

PublishesWeeklyEpisodes17Founded3 months ago
Number of ListenersCategories
MarketingEducationBusiness

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Artwork for That F*cking Marketing Podcast

Latest Episodes

Most agencies know how to pitch.

Far fewer know how to win the right work, keep the right clients and build something people want to be a part of.

I sat down with Virginia Hyland, who previously led Havas Media Group and is now co-founder of Squad ... more

“Our leads are terrible.” Said every business ever. But what if the leads aren’t the problem?

In today’s episode, Matt and Taylor dig into one of the most common problems in business, and why marketing almost always gets blamed.

From the moment a l... more

YouTube

Creator marketing is one of the fastest growing channels, but so many brands are using outdated strategies that just don’t work anymore.

Nathan McCallum has over 750K followers on Instagram, 180K subscribers on Youtube and has been doing this long b... more

1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet.

Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashi... more

YouTube

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Recent Guests

Nathan McCallum
Creator, founder with a diversified brand portfolio including MilestoneStrength coaching and Furore eyewear/apparel
Self/Founder of multiple brands
Episode: Nathan McCallum on Creator Marketing, Trust and Building a Brand People Actually Buy From
Kristy Morris
Founder of Kailo MediSpa and Kailo Nutrition
Kailo
Episode: Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris
Zaine Wilson Hoyles
Head of Investment at That Fcking Marketing (TFM)
That Fcking Marketing (TFM)
Episode: AI in Marketing: What’s Useful and Where You’re Being Lied to
Phil Di Bella
Founder of DeBella Coffee, Coffee Commune, mentor across industries
De Bella Coffee / The Coffee Commune
Episode: He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
Adam Hickey
Marketing executive with experience across agencies and clients; co-founder of Orand
Orand
Episode: Where Does This Leave Brands? (The State of Marketing Right Now with Adam Hickey)
Shay Whitton
Co-founder of Positive Real Estate, marketer and educator
Positive Real Estate
Episode: Why Most Live Events Lose Money (Sales Tips that keep a customer engaged for 3+ years) with Shay Whitton
Emily Lucas
Special counsel at HWLA Lawyers, corporate and commercial solicitor with a specialty in franchising and marketing disputes
HWLA Lawyers
Episode: When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
Rebecca Lawrie
Director of Sales at Channel 9, former at BOW Media and Network 10
Nine (Nine Network)
Episode: Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big Channels (with the Director of Sales, Rebecca)
Caitlin Cordery
Head of Marketing at Swyftx, crypto exchange
Swyftx
Episode: Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Leveraging Partnerships to Launch into New Markets with Caitlin Cordery

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Talking Points

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He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
Q: What role does AI play in modern marketing according to the guest?
AI is a tool for efficiency and productivity, but front-end strategy and creative direction remain human; AI handles research and data, while humans craft the storytelling and strategy.
He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
Q: How did the brand manage franchising and local adaptation across regions like WA, Melbourne, Sydney, and Queensland?
They allowed regional variation within a franchise framework, letting stores choose from multiple blends and tailoring to local palates while maintaining core brand promises and training support.
AI in Marketing: What’s Useful and Where You’re Being Lied to
Q: Is it better to build internal AI capabilities or rely on external tools?
Build internal capabilities with an AI engineer to tailor solutions to your business and avoid vendor lock-in, rather than chasing every new tool that appears on the market.
AI in Marketing: What’s Useful and Where You’re Being Lied to
Q: What should CMOs ask AI tool vendors before adopting?
Request live, real client demos showing unique processes and SOPs, and get direct contact details for reference customers to verify outcomes beyond marketing brochures.
AI in Marketing: What’s Useful and Where You’re Being Lied to
Q: What is AI to you and what does it mean in a digital marketing agency?
AI is the ability for continuous learning from data signals to predict the next actions of potential buyers, going beyond basic automation to create smarter, evolving processes.

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Frequently Asked Questions About That F*cking Marketing Podcast

What is That F*cking Marketing Podcast about and what kind of topics does it cover?

This show centers on practical marketing strategies, with a focus on how campaigns are built, measured, and refined in real-world contexts. Across recent episodes, conversations cover partnerships and sponsorships as expansion tools, brand-building in regulated or volatile industries, and the balancing act between credibility and education to drive acquisition. Listeners also hear candid takes on advertising efficiency, foundational marketing and sales alignment, and the long-tail value of audience-first content, with a strong emphasis on actionable tactics like community-building, audience insights, and authentic storytelling. A notable edge is the diversity of founder and executive perspectives—from crypto partnerships to women-led media ... more

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Which podcasts are similar to That F*cking Marketing Podcast?

These podcasts share a similar audience with That F*cking Marketing Podcast:

1. Mamamia Out Loud
2. The Game with Alex Hormozi
3. Hamish & Andy

How many episodes of That F*cking Marketing Podcast are there?

That F*cking Marketing Podcast launched 3 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That F*cking Marketing Podcast?

Recent guests on That F*cking Marketing Podcast include:

1. Nathan McCallum
2. Kristy Morris
3. Zaine Wilson Hoyles
4. Phil Di Bella
5. Adam Hickey
6. Shay Whitton
7. Emily Lucas
8. Rebecca Lawrie

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