Rephonic
Artwork for That F*cking Marketing Podcast

That F*cking Marketing Podcast

TFM Digital
Australia
Employee Generated Content
Advertising Spend
Foundations Of Marketing
AI In Marketing
Teamm8
IMA A
Independent Media Agencies
Artificial Intelligence
Kmart
Franchise Marketing
Marketing Agencies
Mamamia
Podcasting
Blondie
Programmatic Advertising
Tiktok
Franchising
Marketing Law
Artificial Intelligence In Marketing

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now I... more

PublishesWeeklyEpisodes20Founded4 months ago
Number of ListenersCategories
MarketingBusinessEducation

Listen to this Podcast

Artwork for That F*cking Marketing Podcast

Latest Episodes

Every brand wants to talk to young Australians … Almost none of them have asked one.

Sam Koslowski co-founded The Daily Aus at 22 with Zara Seidler. It's now the most read independent news source in Australia, and for 70% of its audience it's the on... more

Brands can burn hundreds of thousands of dollars on polished content that does absolutely nothing for their bottom line.

In this episode, we sit down with Arielle Thomas, the powerhouse director behind Cinema Thom who operates in the ultimate high-l... more

Sam Buchanan probably has one of the clearest views of what’s happening inside Australia’s independent media agency sector right now.

As CEO of the IMAA, he’s across more than 175 indie agencies, which means he’s seeing first hand what consumers and... more

Most agencies know how to pitch.

Far fewer know how to win the right work, keep the right clients and build something people want to be a part of.

I sat down with Virginia Hyland, who previously led Havas Media Group and is now co-founder of Squad ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Arielle Thomas
Filmmaker and creative director working with Kmart, Anko Global, Vogue, Cartier, etc.
Cinema Thom
Episode: Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas
Sam Buchanan
CEO of IMAA (Australian body for independent media agencies)
IMA A
Episode: What The Future of Marketing Looks Like with IMAA CEO, Sam Buchanan
Nathan McCallum
Creator, founder with a diversified brand portfolio including MilestoneStrength coaching and Furore eyewear/apparel
Self/Founder of multiple brands
Episode: Nathan McCallum on Creator Marketing, Trust and Building a Brand People Actually Buy From
Kristy Morris
Founder of Kailo MediSpa and Kailo Nutrition
Kailo
Episode: Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris
Zaine Wilson Hoyles
Head of Investment at That Fcking Marketing (TFM)
That Fcking Marketing (TFM)
Episode: AI in Marketing: What’s Useful and Where You’re Being Lied to
Phil Di Bella
Founder of DeBella Coffee, Coffee Commune, mentor across industries
De Bella Coffee / The Coffee Commune
Episode: He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
Adam Hickey
Marketing executive with experience across agencies and clients; co-founder of Orand
Orand
Episode: Where Does This Leave Brands? (The State of Marketing Right Now with Adam Hickey)
Shay Whitton
Co-founder of Positive Real Estate, marketer and educator
Positive Real Estate
Episode: Why Most Live Events Lose Money (Sales Tips that keep a customer engaged for 3+ years) with Shay Whitton
Emily Lucas
Special counsel at HWLA Lawyers, corporate and commercial solicitor with a specialty in franchising and marketing disputes
HWLA Lawyers
Episode: When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas

Hosts

Matt
Co-host and facilitator guiding episodes with a focus on strategy and discussion
Taylor Fielding
Host and strategist with a focus on sales/marketing alignment and brand storytelling

Reviews

5.0 out of 5 stars from 18 ratings
  • Love it!

    I work in the industry - it’s about time we had people talking about the real issues, and showing real stories! Great guests, great hosts.

    Apple Podcasts
    5
    Blakeawright
    Australiaa month ago
  • Content worth watching and listening to 🙌🙌

    If you ever need something to listen to on the way to work this is my go to on a Thursday morning. I highly recommend!

    Apple Podcasts
    5
    GraceC_
    Australia2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved for tackling real issues with real stories and great guests.
Excellent listen for a Thursday commute; highly recommended for marketing pros.
Audience finds the discussions practical and refreshingly candid about what actually works.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#174
United Kingdom/Business/Marketing
Apple Podcasts
#17
Australia/Business/Marketing
Apple Podcasts
#212
Australia/Business
Apple Podcasts
#97
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas
Q: What makes a campaign truly inspirational and actionable?
Campaigns that entertain or feel relatable and aspirational, coupled with an understanding of the buyer's emotions, tend to move people to act. Emphasizing memories and safety cues helps translate inspiration into tangible engagement and purchases.
What The Future of Marketing Looks Like with IMAA CEO, Sam Buchanan
Q: What is the state of Australian media right now?
Sam describes a landscape of huge change and fragmentation driven by AI, consolidation, and geopolitical factors, with indies generally positioned well but facing uncertainties about the near-term economy.
He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
Q: What role does AI play in modern marketing according to the guest?
AI is a tool for efficiency and productivity, but front-end strategy and creative direction remain human; AI handles research and data, while humans craft the storytelling and strategy.
He Built a $47M Coffee Brand With One Marketing Rule with Phil Di Bella
Q: How did the brand manage franchising and local adaptation across regions like WA, Melbourne, Sydney, and Queensland?
They allowed regional variation within a franchise framework, letting stores choose from multiple blends and tailoring to local palates while maintaining core brand promises and training support.
AI in Marketing: What’s Useful and Where You’re Being Lied to
Q: Is it better to build internal AI capabilities or rely on external tools?
Build internal capabilities with an AI engineer to tailor solutions to your business and avoid vendor lock-in, rather than chasing every new tool that appears on the market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About That F*cking Marketing Podcast

What is That F*cking Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, no-nonsense marketing strategies with a focus on authentic growth, creator-led branding, partnerships, and community-driven marketing. Episodes frequently explore how real campaigns were built, what actually works beyond shiny tactics, and how to navigate AI, data, and regulation in modern marketing. A standout thread is the emphasis on human-to-human storytelling, first-party data, and long-tail assets like events, live experiences, and community programs that drive sustainable growth. The format often pairs founders, marketing leaders, and agency executives for actionable lessons—often with a candid, founder-led perspective that rewards pragmatic experimentation over hype.

Noteworthy differentiators includ... more

Where can I find podcast stats for That F*cking Marketing Podcast?

Rephonic provides a wide range of podcast stats for That F*cking Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to That F*cking Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does That F*cking Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for That F*cking Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for That F*cking Marketing Podcast?

Rephonic provides comprehensive predictive audience data for That F*cking Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does That F*cking Marketing Podcast have?

To see how many followers or subscribers That F*cking Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to That F*cking Marketing Podcast?

These podcasts share a similar audience with That F*cking Marketing Podcast:

1. Straight Talk with Mark Bouris
2. Game Changers Radio
3. The Diary Of A CEO with Steven Bartlett
4. Mamamia Out Loud
5. The Rest Is Politics

How many episodes of That F*cking Marketing Podcast are there?

That F*cking Marketing Podcast launched 4 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact That F*cking Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for That F*cking Marketing Podcast?

Rephonic pulls ratings and reviews for That F*cking Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for That F*cking Marketing Podcast?

Rephonic provides full transcripts for episodes of That F*cking Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on That F*cking Marketing Podcast?

Recent guests on That F*cking Marketing Podcast include:

1. Arielle Thomas
2. Sam Buchanan
3. Nathan McCallum
4. Kristy Morris
5. Zaine Wilson Hoyles
6. Phil Di Bella
7. Adam Hickey
8. Shay Whitton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days