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That F*cking Marketing Podcast

TFM Digital
Australia
Digital Advertising
Podcasting
Meta
Employee Generated Content
Advertising Spend
Foundations Of Marketing
Tiktok
Teamm8
AI In Marketing
Artificial Intelligence
Kmart
IMA A
Independent Media Agencies
Culture Kings
Radio and Audio Advertising
Instagram
Franchise Marketing
Blondie
Marketing Agencies

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now I... more

PublishesWeeklyEpisodes27Founded5 months ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for That F*cking Marketing Podcast

Latest Episodes

What if discounting regularly was actually the secret to building a $200M+ hospitality empire?

In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of restaurants.... more

What happens when you throw out the traditional corporate hiring playbook and ask everyday people on the street what they earn?

Get Ahead App founder Sam McNamara breaks down how a series of raw, unpolished street interviews went viral, driving 42,0... more

YouTube

What happens when you trade doorstep sales and logistics for high-end fashion, luxury travel, and multi-figure brand deals?

Former Franchisee of the Year turned full-time creator Shaun Birley joins the show to break down his journey from pitching lo... more

If your ad reports look great but your business isn't actually growing, your digital budget is leaking cash.

In this episode, we break down the most common digital ad spend traps, from hidden tagging glitches and aggressive AI settings to flawed age... more

YouTube

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Recent Guests

Sam McNamara
Founder of Get Ahead Pub; CEO of Get Ahead platform
Get Ahead
Episode: 1 Billion+ Views. The Organic Strategy That Actually Generates Results
Shaun Birley
Franchisee-turned-brand-builder; marketing and franchise growth expert
InXpress (franchise owner); personal branding consultant
Episode: Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake
Andy Procopis
Radio industry executive with extensive experience in integration and branded content across ARN and related networks.
Australian Radio Network (ARN) / Industry consultant
Episode: How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
Jeremy Cabral
Finder co-founder and growth advisor
Finder
Episode: How to Influence What AI Says About Your Brand with Jeremy Cabral
Simon Beard
Founder/CEO of Culture Kings
Culture Kings
Episode: Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard
Sam Koslowski
Co-founder of The Daily Aus
The Daily Aus
Episode: Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder
Arielle Thomas
Filmmaker and creative director working with Kmart, Anko Global, Vogue, Cartier, etc.
Cinema Thom
Episode: Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas
Sam Buchanan
CEO of IMAA (Australian body for independent media agencies)
IMA A
Episode: What The Future of Marketing Looks Like with IMAA CEO, Sam Buchanan
Nathan McCallum
Creator, founder with a diversified brand portfolio including MilestoneStrength coaching and Furore eyewear/apparel
Self/Founder of multiple brands
Episode: Nathan McCallum on Creator Marketing, Trust and Building a Brand People Actually Buy From

Hosts

Matt
Co-host and facilitator guiding episodes with a focus on strategy and discussion
Taylor Fielding
Host and strategist with a focus on sales/marketing alignment and brand storytelling

Reviews

5.0 out of 5 stars from 39 ratings
  • Love it!

    I work in the industry - it’s about time we had people talking about the real issues, and showing real stories! Great guests, great hosts.

    Apple Podcasts
    5
    Blakeawright
    Australia3 months ago
  • Content worth watching and listening to 🙌🙌

    If you ever need something to listen to on the way to work this is my go to on a Thursday morning. I highly recommend!

    Apple Podcasts
    5
    GraceC_
    Australia3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved for tackling real issues with real stories and great guests.
Excellent listen for a Thursday commute; highly recommended for marketing pros.
Audience finds the discussions practical and refreshingly candid about what actually works.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
Q: What makes for a strong brief and what prerequisites should a brand bring to radio/podcast integration?
A tight brief that clearly defines the wind, the role of radio, and the campaign's objective, plus a willingness to collaborate with the show's producers and talent to craft an integrated, authentic execution.
How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis
Q: Walk me through what happens when you get briefed for a campaign and how the idea is developed.
A sales rep briefs the team, a large cross-functional brainstorm is organized, insights are distilled, and ideas are developed with a clear tie to the brand's objectives, ensuring the concept can be adapted for both in-show integration and broader digital elements.
Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder
Q: How do you build trust with young Australians who feel let down by institutions?
Provide real, verifiable evidence, be transparent about reporting processes, involve the audience in the journey, and demonstrate consistent, value-driven actions rather than just talking about values.
Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder
Q: Sam, what's the quickest way to destroy trust with this audience?
Deception is the quickest path, but not listening is an even more lethal long-term risk; brands must proactively explain how they reached their decisions and be transparent about their processes.
Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas
Q: What makes a campaign truly inspirational and actionable?
Campaigns that entertain or feel relatable and aspirational, coupled with an understanding of the buyer's emotions, tend to move people to act. Emphasizing memories and safety cues helps translate inspiration into tangible engagement and purchases.

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Frequently Asked Questions About That F*cking Marketing Podcast

What is That F*cking Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, no-nonsense marketing strategies with a focus on authentic growth, creator-led branding, partnerships, and community-driven marketing. Episodes frequently explore how real campaigns were built, what actually works beyond shiny tactics, and how to navigate AI, data, and regulation in modern marketing. A standout thread is the emphasis on human-to-human storytelling, first-party data, and long-tail assets like events, live experiences, and community programs that drive sustainable growth. The format often pairs founders, marketing leaders, and agency executives for actionable lessons—often with a candid, founder-led perspective that rewards pragmatic experimentation over hype.

Noteworthy differentiators includ... more

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To see how many followers or subscribers That F*cking Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to That F*cking Marketing Podcast?

These podcasts share a similar audience with That F*cking Marketing Podcast:

1. Big Business with Brittney Saunders
2. The Daily Aus
3. No Filter
4. Unleashed
5. Mamamia Out Loud

How many episodes of That F*cking Marketing Podcast are there?

That F*cking Marketing Podcast launched 5 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That F*cking Marketing Podcast?

Recent guests on That F*cking Marketing Podcast include:

1. Sam McNamara
2. Shaun Birley
3. Andy Procopis
4. Jeremy Cabral
5. Simon Beard
6. Sam Koslowski
7. Arielle Thomas
8. Sam Buchanan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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