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Artwork for The Marketing Engineer

The Marketing Engineer

Profound
Artificial Intelligence
AI In Marketing
Marketing OS
Figma
Samsara
Marketing Engineering
Marketing Engineer
Profound
Marketing
Block
Go-To-Market
Notion
Wispr Flow
Automation
ROI Of AI
Growth Marketing
Elevenlabs
Mutiny
Content Marketing
Claude Code

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and ... more

PublishesTwice monthlyEpisodes12Founded4 months ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Marketing Engineer

Latest Episodes

Cognition crossed $1 billion in revenue run rate in roughly two years. Now, its new SVP of Marketing, Brandon Camhi, is taking on the challenge of scaling its marketing organization to match the company's rapid growth.

With the company growing at an... more

One headline change increased Mutiny’s signups by 71 percent overnight. For Matt Ratchford, the company’s entire growth marketing team, it was another lesson in how much leverage a solo marketer can create by focusing on the right problems.

Matt has... more

Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million by the end... more

She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her.

It's one of many systems she's built to... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Matt Ratchford
Growth Marketing Lead at Mutiny
Mutiny
Episode: How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny
Luke Harries
Growth lead at ElevenLabs
ElevenLabs
Episode: From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs
Sam Richard
Chief Revenue Officer
Engrok
Episode: Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok
Aaron Lu
AI product lead on Notion's Growth Marketing Team
Notion
Episode: How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu
Austin Lau
Growth Marketer at Anthropic
Anthropic
Episode: How Anthropic’s First Growth Marketer Builds with Claude | Austin Lau
Andy McCutcheon
Go-to-market AI lead at Block
Block
Episode: Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block
Lucy Hoyle
Senior Content Engineer at Carta
Carta
Episode: The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta
Holly Chen
VP of Growth Marketing at Samsara
Samsara
Episode: Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara
Reema Batta
VP of Growth Marketing at Figma
Figma
Episode: Why Figma is Winning in the Age of AI Search with Reema Batta

Host

Nick Lafferty
Host of The Marketing Engineer

Reviews

4.8 out of 5 stars from 20 ratings
  • Strong start

    Solid first episode. Covers what I’ve been thinking about with nice examples from Matt that I haven’t shared this specifically elsewhere. Will keep listening

    Apple Podcasts
    5
    Totally spooked
    United States4 months ago
  • great for aspiring marketing engineers

    This podcast is a must-listen for anyone who wants to adapt their career for the future of marketing

    Apple Podcasts
    5
    Charlie-nyc22
    United States4 months ago
  • good first episode

    just found this from the Zero Click event. one episode in and already subscribed. looking forward to more

    Apple Podcasts
    5
    dckdl
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable insights on AI-driven marketing operations.
Guests are seen as credible practitioners with real-world experience.
Audiences value concrete case studies and governance tips for scaling AI in teams.
The show is praised for practical frameworks rather than abstract theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny
Q: What changes did you make to the homepage headline and what impact did it have?
They tested multiple options and shifted to a more specific, sales-oriented headline, which led to a roughly 71% increase in signups overnight.
How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny
Q: How do you define a kill date and decide when to pivot?
They use six to eight week sprint cycles, evaluate around week three, and pivot if metrics stagnate or trend up and to the right but later show signs of staleness or misalignment.
How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu
Q: How do you handle dayparting and things not natively possible in ad platforms?
Agents monitor timezones and hours across regions (e.g., PST for US West, APAC, EMEA) and automatically run ads in appropriate windows, enabling more efficient budget use and responsiveness to real-time events.
How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu
Q: Can you walk me through an agent you've built recently and the use case and metrics?
Aaron describes a creative-duplication agent that propagates ads across English-speaking countries, maintains brand standards, and allocates about 70% of spend to new regions, with monitoring handled by other agents to track performance and inform optimizations.
The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta
Q: What was the experience of rolling out Claude across Carta, and how did you implement it with teams?
The rollout started with an early adopter group, then expanded through structured training to 1800 people, with a focus on tailoring the training to audience levels and gradually enabling cross-functional skills sharing across marketing, revenue, and digital teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The Marketing Engineer

What is The Marketing Engineer about and what kind of topics does it cover?

The episodes center on how AI and systems thinking are reshaping modern marketing teams. Topics include building centralized operating systems for context management, governance and cross-functional collaboration, and practical implementations of AI agents and memory-enabled workflows to scale marketing efforts while controlling cost and complexity. Guests share real-world architectures, from context layers stored in Git to governance bodies and hackathon-driven learning, plus strategies for communicating AI-driven value to executives. The show often highlights the tension between experimentation and delivering measurable business impact, with a strong emphasis on turning marketers into systems-minded practitioners who can design scalable, ... more

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How many episodes of The Marketing Engineer are there?

The Marketing Engineer launched 4 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Engineer?

Recent guests on The Marketing Engineer include:

1. Matt Ratchford
2. Luke Harries
3. Sam Richard
4. Aaron Lu
5. Austin Lau
6. Andy McCutcheon
7. Lucy Hoyle
8. Holly Chen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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