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Artwork for Behind The Billboard

Behind The Billboard

Dan Dawson, Hugh Todd
Advertising
Advertising Campaigns
Billboards
Creativity
Out-Of-Home Advertising
Football
Outdoor Advertising
Marketing Campaigns
British Airways
Christmas
KFC
Hovis
Uber
Creativity In Advertising
IKEA
Stella Artois
New York
Health Advertising
BBC Creative
British Original

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

PublishesMonthlyEpisodes98Founded6 years ago
Number of ListenersCategories
MarketingDesignArtsBusiness

Listen to this Podcast

Artwork for Behind The Billboard

Latest Episodes

Visuals: getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann

Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s ... more

YouTube

Visuals: getbehindthebillboard.com/episode-96-ajab-samrai

Episode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incredible stories of nearly four decades in the business, but two enormous bags of apples from his orch... more

YouTube

Visuals: getbehindthebillboard.com/episode-95-simkat

Episode #95 features Sim Sidhu and Katy David aka ‘SimKat’, one of BBH’s most brilliant and prolific young teams.

We talked about their rise to fame at BBH after their time spent along th... more

YouTube

Visuals: getbehindthebillboard.com/episode-94-paul-pateman

Episode #94 features Paul Pateman aka Pâté on Toast. Paul is a graphic artist, art director, writer, speaker and general good egg who we loved having on the show.

Paul has enjoyed a... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Ajab Samrai
Ex-CCO of Ogilvy Japan, winner of numerous advertising awards, currently an art dealer and apple farmer.
Episode: Episode 96 - Ajab Samrai
Sim Sidhu
Creative team member at BBH
BBH
Episode: Episode 95 - SimKat
Katy David
Creative team member at BBH
BBH
Episode: Episode 95 - SimKat
Rick Brim
Co-founder and CCO of Ace of Hearts
Ace of Hearts
Episode: Episode 92 - Rick Brim
Tim Jones
CCO and co-founder of the Manchester-based agency Meanwhile
Meanwhile
Episode: Episode 90 - Tim Jones
Hermeti Balarin
Chief Creative Officer at Wieden and Kennedy, London, with a rich background in advertising and creative direction
Wieden and Kennedy
Episode: Episode 88 - Hermeti Balarin
Jeremy Craigen
Creative director and global CCO with over 20 years of experience at VW
Volkswagen
Episode: Episode 87 - Jeremy Craigen [Part 2]
Felipe Serradourada Guimaraes
Executive Creative Director at BBH
BBH
Episode: Episode 85 - Felipe Serradourada Guimaraes
Aidan McClure
CCO and co-founder of Wonderhood Studios
Wonderhood Studios
Episode: Episode 83 - Aidan McClure

Hosts

Hugh
Co-host and conversationalist.
Dan
Co-host of the podcast.

Reviews

5.0 out of 5 stars from 54 ratings
  • great show

    I thoroughly enjoy these. Insightful and fun. keep up the good work, chaps.

    Apple Podcasts
    5
    richard glendenning
    United Kingdoma year ago
  • Graham

    Had the pleasure of working with these two over many decades. Good to hear them online. Those were the days boys. I shot the ‘Gladiator’ poster.

    Apple Podcasts
    5
    X2zero
    United Kingdoma year ago
  • Great stuff

    Just listened to another back episode of your podcast. I’m always telling everyone I know that they should listen to it. The vicar was the only one who didn’t seem too keen.

    But here’s one tiny niggle. Can someone please edit out the sniffing. It was driving me mad on episode 25 the Nils Leonard one. Was it Dan or Hugh sniffing a load of lines? Surely you’re passed all that.

    But otherwise, brilliant stuff… keep riding that pony

    Rodge

    Apple Podcasts
    5
    redcardrodge
    United Kingdom3 years ago
  • Enlightening

    Highly recommendable. Amazing!

    Apple Podcasts
    5
    mike1986!!
    United Kingdom5 years ago
  • Amazing!!!

    Love them so much!!! Highly recommended....

    Apple Podcasts
    5
    123Loz007
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are occasional critiques about minor audio issues, but overall feedback is overwhelmingly positive.
Listeners appreciate the insightful and engaging discussions about advertising.
Many have found the content both entertaining and educational, blending humor with industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 96 - Ajab Samrai
Q: How do you feel the outdoor industry is at the moment?
The outdoor industry is not seeing as much innovation as it used to, with a lot of functional ads and not enough great work.
Episode 89 - Liam & Alison
Q: How soon into your time there, did you do this campaign?
It was within about the first two, three months.
Episode 91 - Gary Fawcett & Lisa Nichols
Q: What is the PSA test?
The PSA test is a blood test used to determine prostate health and the risk of prostate cancer, replacing the need for older invasive tests.
Episode 91 - Gary Fawcett & Lisa Nichols
Q: Tell us more about this campaign, how did it come about?
It began with the team that was handed a leaflet about the PSA test and realized they needed to bring awareness to men's health in a clever way, leading to the campaign idea.
Episode 78 - Andy Jex
Q: What are some key tips for aspiring creatives in advertising?
Andy suggests focusing on impact and incorporating wit and humor into work, as these elements tend to create memorable and effective advertising.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind The Billboard

What is Behind The Billboard about and what kind of topics does it cover?

Content primarily revolves around the dynamic world of Out-of-Home advertising, with a focus on creativity, innovative campaigns, and personal anecdotes from industry veterans. The discussions often feature insights into iconic advertising trends, marketing strategies, and the evolution of different brands' advertising campaigns, such as those from Burger King and Tesco. The hosts frequently engage with esteemed guests from the advertising industry, sharing their experiences and contributions to major projects, while also highlighting unique storytelling techniques and consumer engagement strategies utilized in advertising today. The conversational nature of the episodes is designed to enlighten and entertain listeners, making it a valuable... more

Where can I find podcast stats for Behind The Billboard?

Rephonic provides a wide range of podcast stats for Behind The Billboard. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind The Billboard and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Behind The Billboard get?

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What are the audience demographics for Behind The Billboard?

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How many subscribers and views does Behind The Billboard have?

To see how many followers or subscribers Behind The Billboard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind The Billboard?

These podcasts share a similar audience with Behind The Billboard:

1. Uncensored CMO
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3. THE ADAM BUXTON PODCAST
4. The Rest Is Politics
5. The Louis Theroux Podcast

How many episodes of Behind The Billboard are there?

Behind The Billboard launched 6 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind The Billboard?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind The Billboard?

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What guests have appeared on Behind The Billboard?

Recent guests on Behind The Billboard include:

1. Ajab Samrai
2. Sim Sidhu
3. Katy David
4. Rick Brim
5. Tim Jones
6. Hermeti Balarin
7. Jeremy Craigen
8. Felipe Serradourada Guimaraes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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