Behind The Billboard
Dan Dawson, Hugh ToddA podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.
| Publishes | Twice monthly | Episodes | 113 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingArtsDesignBusiness | |||
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Latest Episodes
Visuals: getbehindthebillboard.com/episode-112-tom-richards
Episode #112 features Tom Richards, Global CCO at 21GRAMS.
Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency.
Prior to 21... more
Visuals: getbehindthebillboard.com/episode-111-btb-x-woo-conference-part-2
Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Gl... more
Visuals: getbehindthebillboard.com/episode-110-btb-x-woo-conference
In this special episode of Behind the Billboard, we’re coming to you from the World Out of Home Organization’s 2026 Congress in London - or, as the room has it, WOO! Recorde... more
Visuals: getbehindthebillboard.com/episode-109-ben-billups
Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US.
We’ve wanted to get Ben on the show for a long time a... more
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Reviews
- great show
I thoroughly enjoy these. Insightful and fun. keep up the good work, chaps.
Apple Podcasts5richard glendenning
United Kingdom2 years ago - Graham
Had the pleasure of working with these two over many decades. Good to hear them online. Those were the days boys. I shot the ‘Gladiator’ poster.
Apple Podcasts5X2zeroUnited Kingdom2 years ago - Great stuff
Just listened to another back episode of your podcast. I’m always telling everyone I know that they should listen to it. The vicar was the only one who didn’t seem too keen.
But here’s one tiny niggle. Can someone please edit out the sniffing. It was driving me mad on episode 25 the Nils Leonard one. Was it Dan or Hugh sniffing a load of lines? Surely you’re passed all that.
But otherwise, brilliant stuff… keep riding that pony
Rodge
Apple Podcasts5redcardrodgeUnited Kingdom3 years ago - Enlightening
Highly recommendable. Amazing!
Apple Podcasts5mike1986!!United Kingdom6 years ago - Amazing!!!
Love them so much!!! Highly recommended....
Apple Podcasts5123Loz007United Kingdom6 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #124 | United Kingdom/Business/Marketing |
Apple Podcasts | #126 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #213 |  South Korea/Business/Marketing |
Apple Podcasts | #248 |  Ukraine/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Behind The Billboard
What is Behind The Billboard about and what kind of topics does it cover?
A business-facing show centered on outdoor advertising, creative leadership, and the intersection of media strategy and design. Across recent episodes, listeners hear from industry leaders about iconic OOH campaigns, the evolving role of data and technology in outdoor, and the tension between big creative ideas and executional realities. Guests range from agency creatives and chief officers to media and production leaders, with behind-the-scenes anecdotes, production challenges, and reflections on culture, trust, and the future of outdoor advertising. The show stands out for its candid discussions about partnerships, measurement, and the blending of art and media execution at scale across global campaigns.
Where can I find podcast stats for Behind The Billboard?
Rephonic provides a wide range of podcast stats for Behind The Billboard. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind The Billboard and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Behind The Billboard get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Behind The Billboard, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Behind The Billboard?
Rephonic provides comprehensive predictive audience data for Behind The Billboard, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Behind The Billboard have?
To see how many followers or subscribers Behind The Billboard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Behind The Billboard?
These podcasts share a similar audience with Behind The Billboard:
1. STUFF FROM THE LOFT - Dave Dye
2. THE ADAM BUXTON PODCAST
3. Talk ’90s to me
4. The Screen Rot Podcast with Jacob and Jake
5. The Louis Theroux Podcast
How many episodes of Behind The Billboard are there?
Behind The Billboard launched 7 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind The Billboard?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Behind The Billboard?
Rephonic pulls ratings and reviews for Behind The Billboard from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Behind The Billboard?
Rephonic provides full transcripts for episodes of Behind The Billboard. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Behind The Billboard?
Recent guests on Behind The Billboard include:
1. Jay Young
2. Nick Bell
3. Elizabeth McIntyre
4. Danielle Austin
5. Jamie Byrdak
6. Simon Wall
7. Sarah Parkes
8. Tim Bleakley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.