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Artwork for Behind The Billboard

Behind The Billboard

Dan Dawson, Hugh Todd
Out-Of-Home Advertising
Outdoor Advertising
Advertising
Billboards
Advertising Campaigns
Creativity
Creativity In Advertising
Manchester
Football
Marketing Campaigns
British Airways
Creative Direction
Street Art
Times Square
Out Of Home
Mcdonald's
KFC
Christmas
Buildhollywood
Community Engagement

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

PublishesTwice monthlyEpisodes119Founded7 years ago
Number of ListenersCategories
MarketingArtsBusinessDesign

Listen to this Podcast

Artwork for Behind The Billboard

Latest Episodes

Visuals: getbehindthebillboard.com/episode-118-bbc-special-richard-biggs

LIVE! from Bauer Media Outdoor

Episode #118 comes live from the offices of our brilliant sponsor Bauer Media Outdoor, where we were discussing culture, context and cre... more

YouTube

Visuals: getbehindthebillboard.com/episode-117-tim-riley-the-economist-years-part-2

Episode #117 features the second part of our Tim Riley Economist special.

We re-join with Tim’s first ever Economist ad: ‘Protects against foot-in-mouth dis... more

YouTube

Visuals: getbehindthebillboard.com/episode-116-tim-riley-the-economist-years-part-1

Episode #116 features legendary copywriter, creative leader and man of many pithy award-winning words, Tim Riley.

Tim, who was one of our first ever guests ... more

YouTube

Visuals: getbehindthebillboard.com/episode-115-laura-duncan

Episode #115 features the award-winning Laura Hutchison & Duncan Clark aka ‘LaDunq’ - a brilliant and prolific creative team who joined Uncommon in 2023 and have had a meteoric rise... more

YouTube

Key Facts

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Recent Guests

Richard Biggs
Executive Creative Director at BBC Creative and award-winning advertising writer
BBC Creative
Episode: Episode 118 - BBC Special - Richard Biggs
Tim Riley
Economist special guest, former director at Abbott Mead vs.
The Economist poster campaign
Episode: Episode 117 - Tim Riley - The Economist Years [Part 2]
Duncan Clark
Senior Creative at Uncommon, co-guest on episode
Uncommon
Episode: Episode 115 - Laura & Duncan
Laura Hutchison
Senior Creative at Uncommon, co-guest on episode
Uncommon
Episode: Episode 115 - Laura & Duncan
Axel Chaldecott
Art Director, Creative Director, Agency Founder, Printmaker
HHCL / Howell Henry Chaldecott Lury
Episode: Episode 114 - Axel Chaldecott
Ian Potter
Legendary art director and photographer, Nike campaign pioneer
Nike (formal work where discussed)
Episode: Episode 113 - Ian Potter
Tom Richards
Global CCO at 21Grams; pharma advertising expert
21Grams
Episode: Episode 112 - Tom Richards
Jay Young
MD of Grand Visual
Grand Visual
Episode: Episode 111 - BtB x WOO Conference [Part 2]
Nick Bell
Managing Director UK
Billups
Episode: Episode 111 - BtB x WOO Conference [Part 2]

Hosts

Dan
Host of the show, guiding discussion and segments
Hugh
Co-host of the show

Reviews

4.9 out of 5 stars from 63 ratings
  • great show

    I thoroughly enjoy these. Insightful and fun. keep up the good work, chaps.

    Apple Podcasts
    5
    richard glendenning
    United Kingdom2 years ago
  • Graham

    Had the pleasure of working with these two over many decades. Good to hear them online. Those were the days boys. I shot the ‘Gladiator’ poster.

    Apple Podcasts
    5
    X2zero
    United Kingdom2 years ago
  • Great stuff

    Just listened to another back episode of your podcast. I’m always telling everyone I know that they should listen to it. The vicar was the only one who didn’t seem too keen.

    But here’s one tiny niggle. Can someone please edit out the sniffing. It was driving me mad on episode 25 the Nils Leonard one. Was it Dan or Hugh sniffing a load of lines? Surely you’re passed all that.

    But otherwise, brilliant stuff… keep riding that pony

    Rodge

    Apple Podcasts
    5
    redcardrodge
    United Kingdom4 years ago
  • Enlightening

    Highly recommendable. Amazing!

    Apple Podcasts
    5
    mike1986!!
    United Kingdom6 years ago
  • Amazing!!!

    Love them so much!!! Highly recommended....

    Apple Podcasts
    5
    123Loz007
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently insightful discussions with industry veterans.
Regularly recommended by peers in the advertising community.
High production quality with engaging guest stories.
A few listeners note occasional background noises but praise the content overall.
Loved the rich historical context of landmark campaigns.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 118 - BBC Special - Richard Biggs
Q: Do you prefer the challenge of having one of those massively recognized series, thinking Traitors, thinking something like Paralympics, and finding a way to put a fresh spin on it, or the challenge of, is this something completely new, that people don't know anything about, we need to create that distinctiveness ourselves?
Biggs finds both challenges equally rewarding. Familiar properties bring an existing story or audience, while campaigns for less immediately compelling products such as business insurance must make the subject interesting in its own right.
Episode 118 - BBC Special - Richard Biggs
Q: How do you feel we are in terms of creativity and out of home at the moment?
Biggs thinks the industry is not at its best. Fragmented media, reduced client trust, and a preference for predictable, tested work can lead to less distinctive advertising, despite a strong pool of creative talent.
Episode 116 - Tim Riley - The Economist Years [Part 1]
Q: Tell us about the job interview with David Abbott and how it shaped your career at AMV?
Tim describes the nerve-wracking but formative experience; he arrived with a God poster that mockingly referenced Abbott, only to learn the interview went surprisingly well after the poster was dismissed, and this moment framed his approach to proving himself and earning trust with the team.
Episode 114 - Axel Chaldecott
Q: How did the LWT posters work as a program for media buyers and agencies?
The posters were pre-printed with color branding on the edges so that even as the central image updated weekly, the surrounding branding remained stable, enabling a dynamic, weekly refresh while maintaining recognizability for buyers who visited media planning spaces.
Episode 114 - Axel Chaldecott
Q: You talk us through Time Out and your time on it.
We approached Time Out with self-contained campaigns that could be produced quickly and in a way that felt like editorial content, drawing inspiration from New Yorker cartoons and using smart, non-didactic visuals that invited interpretation. The weekly cadence kept ideas fresh and allowed for a gallery-like, interactive experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind The Billboard

What is Behind The Billboard about and what kind of topics does it cover?

A deep-docused series exploring the people, posters, and bold ideas that shaped outdoor advertising. Across episodes, listeners hear first-hand accounts from top creatives and leaders—chief creative officers, agency founders, and senior strategists—about iconic campaigns, production challenges, and the evolution of Out-of-Home. The show frequently threads theory with hands-on storytelling, covering everything from data-informed poster work and AI-enabled creative processes to regulatory contexts and ethical campaigns. A standout trait is the tight industry focus, with recurring guests from major agencies and media owners, plus frequent sponsor involvement that underscores the ecosystem around OOH. Potential listeners will likely appreciate ... more

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Which podcasts are similar to Behind The Billboard?

These podcasts share a similar audience with Behind The Billboard:

1. The Rest Is Entertainment
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3. Full Disclosure with James O'Brien
4. THE ADAM BUXTON PODCAST
5. The Louis Theroux Podcast

How many episodes of Behind The Billboard are there?

Behind The Billboard launched 7 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind The Billboard?

Recent guests on Behind The Billboard include:

1. Richard Biggs
2. Tim Riley
3. Duncan Clark
4. Laura Hutchison
5. Axel Chaldecott
6. Ian Potter
7. Tom Richards
8. Jay Young

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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