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Artwork for Behind The Billboard

Behind The Billboard

Dan Dawson, Hugh Todd
Advertising
Advertising Campaigns
Billboards
Creativity
Out-Of-Home Advertising
Football
Outdoor Advertising
Marketing Campaigns
British Airways
Christmas
Uber
Creativity In Advertising
Hovis
Stella Artois
IKEA
KFC
Health Advertising
New York
BBC Creative
British Original

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

PublishesTwice monthlyEpisodes106Founded6 years ago
Number of ListenersCategories
DesignBusinessMarketingArts

Listen to this Podcast

Artwork for Behind The Billboard

Latest Episodes

Visuals: getbehindthebillboard.com/episode-105-yohan-daver

This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA

Yohan started his career in India, at BBDO and then BBH, befor... more

YouTube

Visuals: getbehindthebillboard.com/episode-104-gavin-lester

Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising.

Gavin is the fourth in our series of America specials and brought not just ... more

YouTube

Visuals: getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrett

Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.

Katie & Kelley are a brilliant and prolific team. They started their ... more

YouTube

Visuals: getbehindthebillboard.com/episode-102-samira-ansari

Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC.

We began with a D&AD award w... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Yohan Daver
Group Creative Director at BBH USA
BBH USA
Episode: Episode 105 - Yohan Daver
Gavin Lester
CCO at Zambezi Advertising, multi-award winning creative
Zambezi Advertising
Episode: Episode 104 - Gavin Lester
Katie DiNardo
Creative director at Uncommon
Uncommon
Episode: Episode 103 - Katie DiNardo & Kelley Barrett
Kelley Barrett
Creative director at Uncommon
Uncommon
Episode: Episode 103 - Katie DiNardo & Kelley Barrett
Samira Ansari
Chief Creative Officer at Ogilvy, New York
Ogilvy
Episode: Episode 102 - Samira Ansari
Jim Norton
Chief Revenue Officer at Outfront Media
Outfront Media
Episode: Episode 101 - Behind the Billboard x Ad Club of New York
Ryan Laul
CEO of Talon America
Talon America
Episode: Episode 101 - Behind the Billboard x Ad Club of New York
Grace Teng
Chief Media Officer and Partner at Zambezi
Zambezi
Episode: Episode 101 - Behind the Billboard x Ad Club of New York
Jackie Lyons
Chief Planning Officer at Havas Media Network
Havas
Episode: Episode 101 - Behind the Billboard x Ad Club of New York

Hosts

Dan Dawson
Host of the show, co-host with extensive experience in advertising and media talks.
Hugh Todd
Co-host providing industry insights and commentary.

Reviews

4.9 out of 5 stars from 57 ratings
  • great show

    I thoroughly enjoy these. Insightful and fun. keep up the good work, chaps.

    Apple Podcasts
    5
    richard glendenning
    United Kingdoma year ago
  • Graham

    Had the pleasure of working with these two over many decades. Good to hear them online. Those were the days boys. I shot the ‘Gladiator’ poster.

    Apple Podcasts
    5
    X2zero
    United Kingdom2 years ago
  • Great stuff

    Just listened to another back episode of your podcast. I’m always telling everyone I know that they should listen to it. The vicar was the only one who didn’t seem too keen.

    But here’s one tiny niggle. Can someone please edit out the sniffing. It was driving me mad on episode 25 the Nils Leonard one. Was it Dan or Hugh sniffing a load of lines? Surely you’re passed all that.

    But otherwise, brilliant stuff… keep riding that pony

    Rodge

    Apple Podcasts
    5
    redcardrodge
    United Kingdom3 years ago
  • Enlightening

    Highly recommendable. Amazing!

    Apple Podcasts
    5
    mike1986!!
    United Kingdom5 years ago
  • Amazing!!!

    Love them so much!!! Highly recommended....

    Apple Podcasts
    5
    123Loz007
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Enjoyable banter and deep dives into campaigns, though occasional snippiness noted by some listeners.
Professional and insightful take on outdoor advertising with strong campaign storytelling.
Guests bring high-level industry expertise and practical takeaways for creatives and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 104 - Gavin Lester
Q: How has Zambezi changed since you joined?
Zambezi has expanded its capabilities beyond just strategy and creative to include media and production, making it a more integrated agency.
Episode 104 - Gavin Lester
Q: What was the inspiration behind the IV O'Clock campaign?
The campaign aimed to capture the energy lull at 4 p.m. and creatively engage audiences through a unique Times Square takeover.
Episode 103 - Katie DiNardo & Kelley Barrett
Q: Was the unwinnable claw machine idea your concept?
Yes, it stemmed from discussions at Uncommon to create a fun and engaging project during Fashion Week.
Episode 103 - Katie DiNardo & Kelley Barrett
Q: How are you both? And just tell us a little bit about what you're up to at the moment.
We're currently working at Uncommon and engaged in several exciting projects while planning our wedding.
Episode 102 - Samira Ansari
Q: How's the situation at Ogilvy?
It's great. Ogilvy New York is big and still chugging along despite a tough year for everyone.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind The Billboard

What is Behind The Billboard about and what kind of topics does it cover?

The series spotlights leadership and creativity in out-of-home advertising, often centering on high-profile campaigns, evolving media strategies, and the interplay between concept and execution. Episodes frequently explore how big ideas scale across posters, digital screens, and experiential activations, with behind-the-scenes anecdotes from global campaigns and cities. A notable throughline is the tension between bold, timely ideas and practical production, with guests ranging from creative directors to media leaders discussing integration of technology, data, and culture into outdoor work. The show often highlights industry shifts, the role of storytelling in billboards and experiential installs, and the human side of agency life, making ... more

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How many listeners does Behind The Billboard get?

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How many subscribers and views does Behind The Billboard have?

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Which podcasts are similar to Behind The Billboard?

These podcasts share a similar audience with Behind The Billboard:

1. The Rest Is Entertainment
2. The Louis Theroux Podcast
3. The Rest Is Politics
4. Football Weekly
5. Athletico Mince

How many episodes of Behind The Billboard are there?

Behind The Billboard launched 6 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind The Billboard?

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What guests have appeared on Behind The Billboard?

Recent guests on Behind The Billboard include:

1. Yohan Daver
2. Gavin Lester
3. Katie DiNardo
4. Kelley Barrett
5. Samira Ansari
6. Jim Norton
7. Ryan Laul
8. Grace Teng

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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