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Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon

Kimberley Seldon
Interior Design
Project Management
Business Of Design
Profitability
Client Management
High Point Market
Daniel House Club
Client Relationships
Entrepreneurship
Marketing
Networking
Business Strategies
Systems and Processes
Money Management
Bookkeeping
Business Growth
Storytelling
Client Engagement
Time Management
Business Plan

Business of Design® is the leading business training platform for interior design professionals. Our proven programs give you the systems and structure you need to run a profitable, process-driven design business. Ready to build a business that supports your talent? Join us at Business of Design®. businessofdesign.com

PublishesWeeklyEpisodes500Founded10 years ago
Number of ListenersCategory
Business

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Artwork for Business of Design® Podcast

Latest Episodes

Why do interior designers always feel like there’s more to do? In this episode, Kimberley Seldon talks with Sierra Collins about why even highly motivated, successful designers can struggle to stay on top of their work. The problem isn’t a lack of ef... more

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500 episodes. One big question: Can good interior design save a life? To celebrate this milestone episode of Business of Design®, Kimberley Seldon takes a playful, detective-style look at what interior designers really do. Because clients may think t... more

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Not every client needs a whole-house renovation—but that doesn’t mean you have to turn them away. In this episode, Kimberley Seldon talks with interior designer and entrepreneur Miranda Cullen about her approach to “micro design” projects: smaller jo... more

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Indecision is expensive—and in an interior design business, it can cost you far more than time. In this episode, Kimberley Seldon talks with interior designer Jodi Cook Monts about the power of making decisions quickly and confidently. They explore h... more

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Recent Guests

Miranda Cullen
Interior designer and founder of Inside Stories micro design service and franchise
Inside Stories
Episode: EP 499 | How to Make Small Interior Design Projects Profitable with Miranda Cullen
Jodi Cook Monts
Founder of Cook Design House, interior designer with a national practice
Cook Design House
Episode: EP 498 | How Interior Designers Can Make Better Business Decisions with Jodi Cook Monts
Sarah Richter
Interior design trade professional specializing in lighting; founder of Sarah Richter Design
Sarah Richter Design
Episode: EP 496 | Why Every Interior Designer Needs a Lighting Designer with Sarah Richter and Guest Host DuVäl Reynolds
Erin Hackett Nordholt
Owner of Hackett House Studio, former CFP-trained financial professional
Hackett House Studio
Episode: EP 495 | The Profit Killers Hiding in Your Interior Design Business with Erin Hackett Nordholt
Shelli Warren
Leadership coach for established service-based business owners
Stack Your Team / Stacking Your Team
Episode: EP 494 | How to Build an Interior Design Team That Doesn't Depend on You with Shelli Warren
Rebekah Zaveloff
Co-founder, Imparfait Design Studio
Imparfait Design Studio
Episode: EP 492 | How to Build a Scalable Interior Design Firm with Rebekah Zaveloff and Nick Nichols
Nick Nichols
Co-founder, Imparfait Design Studio
Imparfait Design Studio
Episode: EP 492 | How to Build a Scalable Interior Design Firm with Rebekah Zaveloff and Nick Nichols
Ali Henrie
Interior designer, founder of Ali Henrie Design Studio; former Emily Henderson Design and fashion stylist
Ali Henrie Design Studio
Episode: EP 489 | How Interior Designers Lead Clients and Contractors with Confidence with Ali Henrie
Ellen Walker
Interior designer featured as guest sharing her business transformation
Independent interior design practice
Episode: EP 488 | Fewer Projects, More Profit for Interior Designers with Ellen Walker

Hosts

Kimberley Seldon
Host of the design business training program and founder of the series.
Cheryl Horn
Co-host and program facilitator referenced in intros and announcements.

Reviews

4.7 out of 5 stars from 323 ratings
  • Fantastic

    Insightful,helpful and inspiring. Kimberly’s BOD podcast is an amazing resource for designers.

    Apple Podcasts
    5
    Meman 1
    United States8 months ago
  • So Fun!

    Such a great podcast. I am an architectural technologist looking to start my own firm and almost every single episode I am able to “convert” as necessary to relate to myself. I’ve taken so many notes and key words to research and use, can’t recommend more.

    Apple Podcasts
    5
    dont know a nickname
    Canada3 years ago
  • Revolutionizing Marketing: Insights from Michalowicz

    EP 261 of "Business of Design™" with Mike Michalowicz is a masterclass in unique marketing strategies. From organizing clients to choosing impactful marketing mediums, Michalowicz offers practical, innovative advice. This episode is a must-listen for anyone looking to elevate their marketing game in the design industry.

    Apple Podcasts
    5
    I value the unique angle
    Austria3 years ago
  • Comprehensive

    Thank you for taking the time and sharing your experiences with us.

    Apple Podcasts
    5
    Nimkhosi
    South Africa4 years ago
  • So Relatable and Classy

    Kimberley is a Canadian icon with leagues of fans across the country. I was thrilled to learn that she had a podcast full of relatable teachings that designers, or those who support designers, could promptly apply. You’re such a gem!

    Apple Podcasts
    5
    Shelli Warren
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show helps non-design professionals translate interior design business concepts into practical actions.
Guests are consistently high-quality and provide real-world takeaways that can be implemented quickly.
Listeners praise actionable, battle-tested strategies for design business growth.

Talking Points

Recent interactions between the hosts and their guests.

EP 499 | How to Make Small Interior Design Projects Profitable with Miranda Cullen
Q: What makes the Inside Stories franchise opportunity different from simply expanding a brand?
It's about the service and the business model, not just the brand; we teach, mentor, and support a partner to run a separate micro-design operation alongside their existing business, with clear financial metrics and scalable processes.
EP 499 | How to Make Small Interior Design Projects Profitable with Miranda Cullen
Q: Would you keep the smaller line of projects under the same brand name, or did you separate it?
We initially separated it into Inside Stories as a wholly different company, then consolidated under one umbrella to simplify operations while keeping two distinct pillars for the business.
EP 499 | How to Make Small Interior Design Projects Profitable with Miranda Cullen
Q: So how did you define, first of all, what micro design is for your firm?
We labeled and structured micro design during COVID, creating a distinct line of smaller projects with a defined minimum (a three-hour in-home consultation) and a cap around $5,000 in design work, allowing entrepreneurial designers to participate without starting a full firm.
EP 495 | The Profit Killers Hiding in Your Interior Design Business with Erin Hackett Nordholt
Q: What did Erin bring from finance that's invaluable to running a profitable design practice?
Erin emphasized that understanding profits starts with proper pricing, markup, and a clear view of all costs, including depreciation, taxes, and procurement. She highlighted the need for systems to monitor expenses, hourly rates, and overall bottom line, plus doing forensic reviews of projects to identify where margins are being lost and how to fix them.
EP 494 | How to Build an Interior Design Team That Doesn't Depend on You with Shelli Warren
Q: Tell me, tell us, Shelli, first of all, remind everybody what you do, and then tell us how you came up with that topic and what we're gonna learn today.
Shelli explains she is a team and leadership coach for established service-based business owners. She outlines how successful designers often hit a wall with people management and how the right leadership mindset and team structure can release the owner to focus on high-value work while the team grows the business alongside them.

Audience Metrics

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Frequently Asked Questions About Business of Design® Podcast

What is Business of Design® Podcast about and what kind of topics does it cover?

This program centers on turning design talent into scalable, profitable design businesses. Across episodes, listeners hear actionable systems for pricing, contracts, delegation, and process automation, plus strategies for leadership, client management, and collaborations with builders, trades, and trade channels. Guest experts—from interior designers building robust teams to photographers, coaches, and founders of support firms—share practical playbooks for reducing founder bottlenecks, increasing margins, and leveraging marketing, technology, and partnerships to grow without sacrificing design quality. Noteworthy angles include AI-assisted delegation, high-margin project strategies, and scrappy, relationship-driven marketing that consisten... more

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Which podcasts are similar to Business of Design® Podcast?

These podcasts share a similar audience with Business of Design® Podcast:

1. A Well-Designed Business® | Interior Design Business Podcast
2. The Interior Collective
3. Trade Tales
4. Business of Home Podcast
5. Talk Shop with Ariel Okin: A Fenimore Lane Production

How many episodes of Business of Design® Podcast are there?

Business of Design® Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business of Design® Podcast?

Recent guests on Business of Design® Podcast include:

1. Miranda Cullen
2. Jodi Cook Monts
3. Sarah Richter
4. Erin Hackett Nordholt
5. Shelli Warren
6. Rebekah Zaveloff
7. Nick Nichols
8. Ali Henrie

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