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Artwork for A Well-Designed Business®

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara
Interior Design
Business Strategy
Entrepreneurship
Interior Design Industry
Client Experience
Project Management
Client Relationships
Leadership
Networking
Branding
Marketing
Luxury Interior Design
Client Communication
Profitability
Social Media Marketing
Personal Development
Kravet Inc
Goal Setting
Luann University
Marketing Strategies

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interio... more

PublishesTwice weeklyEpisodes1235Founded11 years ago
Number of ListenersCategories
BusinessArtsDesign

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Artwork for A Well-Designed Business®

Latest Episodes

Today with Melanie Zaelich:

You invested in your website. You took SEO seriously. You may even have professionals managing your SEO and Google PPC, and people regularly tell you, “I found you online.”

That’s good. Keep doing it.

But the way potent... more

Today with Chana-Rivka Thierman & Faigy Chaskelson:

Are you attending industry events by wandering the expo floor, visiting the same vendors you already know, collecting business cards, and hoping something valuable comes from the day? There’s a mor... more

Today With LuAnn Nigara:

AI can hallucinate. It can give you information that is flat-out wrong. But what happens when AI gives you a really good answer?

In this What Would Lu Do episode, LuAnn Nigara explores a more subtle risk of using AI in your... more

Today with Kate O’Hara:

Today with Kate O'Hara, we're digging into something every designer feels but doesn't always name: the client experience gap. Kate spent years running a luxury design firm, which means she's had a front-row seat to what actua... more

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Recent Guests

Leah Neaderthal
Sales expert teaching introverts in sales
The Introvert's Guide to Sales (as discussed on the show)
Episode: 1229: MBA: The Discovery Call: Listen, Learn, Then Lead
Tracee Murphy
Sales trainer and designer, discussed luxury selling psychology
Tracee Murphy (designer/sales trainer)
Episode: 1229: MBA: The Discovery Call: Listen, Learn, Then Lead
Nikki Rausch
Sales coach, discussed buying signals and closing
Shut Up and Sell (narrative)
Episode: 1229: MBA: The Discovery Call: Listen, Learn, Then Lead
Kelly Finley
Founder of Joy Street Design
Joy Street Design; Joy Street Initiative
Episode: 1228: Kelly Finley: From Bigger to Better
Pamela Durkin
Designer and author of Elevate, owner of Pamela Durkin Designs
Pamela Durkin Designs
Episode: 1223: BEST OF: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business
Robyn White
Owner and founder of RDW Design Studio, a boutique website design studio
RDW Design Studio
Episode: 1222: BEST OF: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
Deb Mitchell
Writer specializing in interior design copywriting and marketing
DesignWriterDeb / debmichellwriting.com
Episode: 1221: BEST OF: Deb Mitchell: Attract the Right Clients With Stand-Out Copy
Deborah Rosenberg
Principal of DiMare Design
DiMare Design, Miami
Episode: 1220: BEST OF: Deborah Rosenberg: Tailoring Your Interior Design Firm to Your Core Beliefs
Mae Reedy
Founder of Mae Reedy Build and Design, Dallas
Mae Reedy Build and Design
Episode: 1218: Overheard: Mae Reedy, Abigail Kahan & Jennifer Arteaga: What Growing Pains Look Like beyond $5 Million

Reviews

4.9 out of 5 stars from 1k ratings
  • Where Smart Questions Create Great Conversations

    LuAnn has an incredible ability to make conversations feel both natural and meaningful. Her questions are thoughtful, relevant and smart, and she creates a wonderfully warm atmosphere for her guests.

    I particularly enjoyed Episode 1150 with Emily Yeates — a great example of how A Well-Designed Business goes beyond design itself to explore the business, systems and thinking behind a successful practice.

    Having experienced the podcast both as a listener and now as a guest, I have even more appre... more

    Apple Podcasts
    5
    Chana-Rivka Thierman
    United Statesa month ago
  • Best business podcast I’ve listened to

    Amazing info for business owners from all industries, even though it’s targeted for interior designers. I am an entrepreneur in a completely different field, and I have learned so much from this podcast. Practical advice- it’s obvious LuAnn has lived the business owner life because she gives real world examples to learn from. I absolutely love this show.

    Apple Podcasts
    5
    alohaeac
    United Statesa month ago
  • Helpful and interesting

    Every guest LuAnn has on is so interesting and I have heard so many tidbits that have helped me with my own business.

    Apple Podcasts
    5
    UserEGL1985
    United States3 months ago
  • A “must listen” for every designer!!

    This podcast has been a lifeline for my business. I wish I had found it sooner. The insights, education and practical steps that Luann and her guests provide are gold. There is never an episode where I don’t walk away having learned something. I highly recommend this podcast to anyone in the design community that isn’t already listening. It’s a must!!!

    Apple Podcasts
    5
    LVDesigns
    United States3 months ago
  • Great career support for creatives

    This industry is about collaboration and support. And this podcast offer so much support and inspiration. And it’s real advice, too.

    Apple Podcasts
    5
    agartka
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critiques note the host occasionally dominates conversations; guests are sometimes sidelined.
Guests consistently provide actionable insights for design business growth.
Overall, the show is valued as a reliable resource for designers seeking business clarity and inspiration.
The host's warmth and expertise are frequently highlighted as key strengths.
Listeners praise practical guidance and real-world storytelling from guests.

Talking Points

Recent interactions between the hosts and their guests.

1234: Melanie Zaelich: Your SEO Is Working. But Is Search Changing?
Q: Why is it important to have a branded IP or method?
Having a packaged method or framework with a name and clear client experience helps AI identify you as a go-to expert, differentiates you from competitors, and makes your offerings more findable and credible online.
1227: BEST OF: Michele Williams: Re-Visiting Michele Williams’ Tips for Time Management
Q: Tell us about your two IWCE presentations and what attendees can expect to learn.
Michele explains that one session focuses on planning for profitable window coverings and pricing services, while the other helps designers define their brand and differentiate themselves, with an emphasis on solution-promoting rather than self-promotion.
1223: BEST OF: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business
Q: What is the role of honest communication with clients when timelines must shift?
The guest advocates upfront transparency about start dates and realistic timelines; by laying out the schedule beforehand, clients feel in control and more likely to stay engaged, avoiding last-minute surprises or overpromising.
1223: BEST OF: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business
Q: How do you handle non-repeatable, bigger projects within the time-blocking framework?
She describes backing up project timelines by hours per project, maintaining a clear view of capacity, and ensuring there is enough 'design hours' blocked for ongoing work; she emphasizes that you must know when you cannot take new work and communicate that to clients with confidence.
1223: BEST OF: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business
Q: Walk us through a typical time-blocking setup and how you decide what to schedule on which days.
Pamela outlines blocking out non-negotiables first (sleep, morning routine, golden hours for thinking and exercise), then carving client meetings on specific days (Tuesdays and Thursdays) and designating Fridays for administrative work; she also uses 30-minute email sprints twice daily and creates folders/gatekeepers to keep inboxes manageable.

Audience Metrics

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Frequently Asked Questions About A Well-Designed Business®

What is A Well-Designed Business® about and what kind of topics does it cover?

A design-focused business show that pairs seasoned interior designers with industry leaders, coaches, and creators to unpack practical strategies for growing a design practice. Across episodes, listeners hear about pricing discipline, scalable operations, branding, and using storytelling to differentiate in a crowded market. Guests range from gallery owners and design-coaching entrepreneurs to wellness-focused manufacturers, with recurring emphasis on profitability, client experience, and sustainable growth. A notable strength is the mix of hands-on frameworks (pricing, staffing, and process design) with personable, real-life narratives that illustrate both resilience and scalable success. It's especially useful for designers looking to mov... more

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How many listeners does A Well-Designed Business® get?

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Which podcasts are similar to A Well-Designed Business®?

These podcasts share a similar audience with A Well-Designed Business®:

1. The Interior Collective
2. Trade Tales
3. Business of Home Podcast
4. Talk Shop with Ariel Okin: A Fenimore Lane Production
5. Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon

How many episodes of A Well-Designed Business® are there?

A Well-Designed Business® launched 11 years ago and published 1235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A Well-Designed Business®?

Recent guests on A Well-Designed Business® include:

1. Leah Neaderthal
2. Tracee Murphy
3. Nikki Rausch
4. Kelly Finley
5. Pamela Durkin
6. Robyn White
7. Deb Mitchell
8. Deborah Rosenberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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