
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
| Publishes | Weekly | Episodes | 183 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignArtsBusinessEntrepreneurship | |||

Kelly Finley set out to create her ideal firm—and then, after bringing that vision to life, realized a large staff and juggling tons of projects wasn’t all she’d hoped it would be. Moving forward, she decided to go back to basics—discovering the proj... more
In this episode, interior designer Erica Vassalotti of Philadelphia-based design firm Bergman Vass answers a question from a designer who wants to make sure she’s maximizing her investment if she’s spending big on photography. Vass jumps in with advi... more
Molly Torres Portnof keeps her firm’s inner circle small—which means that each person in her orbit, carefully chosen, has an outsize influence on her success. She brings the same intentionality to the clients she works with, thanks to a series of saf... more
In this episode, New York-based interior designer Tina Ramchandani answers a question from a designer whose firm is attracting plenty of potential clients—just not the ones she wants in her pipeline. Ramchandani jumps in with advice on finding the m... more
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I’ve had the great privilege of knowing Erica as a friend & client, hearing her on this episode is exactly who she is, thoughtful, authentic & crazy insightful. Thanks for giving others the opportunity to experience her brilliance and knowing that the world is better with her voice in it.
Your podcast is incredible, keep shining your light brightly.
Kaitlin Petersen is so smart, savvy and warm - everything she talks about is illuminated by all she has to share, and her wonderful way with guests. Only a few podcasts in this area make you feel like you are learning something - and Trade Tales excels in this area. Along with her business partners Dennis Scully and Fred Nicklaus, Kaitlin gives shape to the Business of Home team which is the very top tier podcast (and magazine) in the home design space. Indispensable!
I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.
Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!
The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, founder-friendly look at running design firms, with a strong emphasis on acquiring and retaining ideal clients, pricing, team-building, and scalable processes. Episodes often blend hands-on operations with brand storytelling, PR strategies, and client-management frameworks, helping listeners turn creative work into sustainable businesses. Noteworthy are deep dives into hiring, in-house logistics, wellness-driven design, and turning design presentations into high-touch client experiences, which together position this show as a go-to resource for designers aiming to grow strategically without sacrificing culture or quality.
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These podcasts share a similar audience with Trade Tales:
1. Business of Home Podcast
2. The Interior Collective
3. A Well-Designed Business® | Interior Design Business Podcast
4. The Install: Life & Design with Paloma and Caroline
5. Dear Alice | Interior Design
Trade Tales launched 5 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Trade Tales include:
1. Molly Torres Portnof
2. Tina Ramchandani
3. Erica McLain
4. Mandy Cheng
5. Melissa Ohlendt
6. Ali Budd
7. Blair Moore
8. Angela Harris
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