Rephonic
Artwork for Trade Tales
Interior Design
Work-Life Balance
Business Growth
Creative Entrepreneurship
Business Management
Pricing Strategies
Professional Growth
New Construction
Form and Field Interiors
Entrepreneurship
New York City
Los Angeles
Client Relationships
Alice Beach
Show House
Team Structure
Architecture
New Urbanism
Mentorship
Covid-19 Pandemic

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

PublishesWeeklyEpisodes140Founded5 years ago
Number of ListenersCategories
DesignEntrepreneurshipBusinessArts

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Artwork for Trade Tales

Latest Episodes

Anissa Zajac joins the show to answer a question from a designer who is looking to scale her business by expanding into new markets. Zajac, whose firm is based in Indianapolis, jumps in with advice on the importance of setting clear expectations with... more

Heather Fujikawa quickly realized that she wanted her firm to be about more than herself, and built up a team early on so that her budding design business could grow exponentially. The secret, she says, is a work environment specifically designed for... more

Noz Nozawa joins the show to answer a question from a designer who’s finding it difficult to expand her team. Nozawa, whose firm is based in San Francisco, jumps in with advice on the value of investing in a professional recruiter to find top talent,... more

Jean Stoffer and Grace Start’s multigenerational firm always has an eye towards the future. They’ve paved a path to growth by launching new ventures—including a cabinetry business, a home store and a Magnolia network show—all while making sure to pro... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Heather Fujikawa
Designer and co-founder of House Bruising
House Bruising
Episode: Heather Fujikawa on always putting the business first
Noz Nozawa
Interior designer and business owner with extensive experience in team building and recruitment
Episode: Ask Us Anything: Noz Nozawa on how to find the best talent
Georgia Zikas
Interior designer known for her thoughtful marketing approach and experience with industry expansion.
Episode: Ask Us Anything: Georgia Zikas on staying nimble amid a business slowdown
Jean Liu
Interior designer and previous guest on Trade Tales
Episode: Ask Us Anything: Jean Liu on the best way to use credit cards for purchasing
Brian Paquette
Interior designer and logistics fanatic who specializes in systems for design firms
Episode: Ask Us Anything: Brian Paquette on warehouse insurance that works for designers
Bria Hammel
Interior designer and owner of Bria Hammel Interiors
Bria Hammel Interiors
Episode: Ask Us Anything: Bria Hammel on why full-service firms should always take credit cards
Chloe Redmond Warner
Interior designer based in Oakland, California, and founder of Redmond Aldridge Design
Redmond Aldridge Design
Episode: Considering a sabbatical? Chloe Redmond Warner did it—and shares how you can, too [Rebroadcast]
Meg Lonergan
Houston-based designer who nearly shut down her firm during the pandemic but found ways to revitalize it.
Meg Lonergan Interiors
Episode: The pandemic almost shut down Meg Lonergan’s business—here’s how she revived it [Rebroadcast]
Meagan Camp
Interior designer who focuses on exceptional customer service and streamlined processes
Episode: Ask Us Anything: Meagan Camp on helping clients come to terms with storage fees

Host

Kaitlin Petersen
Editor-in-Chief of Business of Home, Kaitlin Petersen leads insightful conversations with interior designers and industry experts.

Reviews

4.6 out of 5 stars from 88 ratings
  • So helpful!

    The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!

    Apple Podcasts
    5
    Emily Lindberg Design
    United Statesa year ago
  • 💎💎💎

    I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Priceless Resource!

    I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more

    Apple Podcasts
    5
    Princess DarDar
    United States2 years ago
  • A real world education for designers

    If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!

    Apple Podcasts
    5
    Theresa Ory
    United States4 years ago
  • A fun, briskly paced master class in how to run an interior design firm

    Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.

    So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services... more

    Apple Podcasts
    5
    David L. Blair
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the relatable content and practical advice shared by experienced designers.
Many reviews highlight the podcast as a valuable resource for both new and established designers, offering a wealth of knowledge and support.
The host is recognized for her engaging interview style, fostering open and insightful discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#22
United States/Arts/Design
Apple Podcasts
#69
Canada/Arts/Design
Apple Podcasts
#108
United Kingdom/Arts/Design
Apple Podcasts
#138
Italy/Arts/Design
Apple Podcasts
#169
Australia/Arts/Design
Apple Podcasts
#39
Ireland/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Ask Us Anything: Noz Nozawa on how to find the best talent
Q: What is the best piece of advice you've ever received?
Fear is just information, and pain is information.
Ask Us Anything: Noz Nozawa on how to find the best talent
Q: What does culture fit mean to you when you're looking to make a hire?
It means looking for kind people who love design, and ensuring everyone in the office gets along and shares common interests.
Ask Us Anything: Noz Nozawa on how to find the best talent
Q: What are your hobbies?
I've been practicing doing things with my left hand, just enjoying being very terrible at something that I don't have to get better at.
For Jean Stoffer and Grace Start, starting slow is the key to growing big ideas
Q: What roles specifically have you carved out for each of you, for yourselves?
My daily routine is very varied, and I do design for brand collaborations and work closely with our team, but also focus on a variety of tasks.
For Jean Stoffer and Grace Start, starting slow is the key to growing big ideas
Q: What does it take to have that kind of idea, believe in that idea, with the capital it takes to develop something like this?
Knowing how something should be constructed, having a very solid relationship with a manufacturer, and trusting that you have to know what you want.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Trade Tales

What is Trade Tales about and what kind of topics does it cover?

Episodes center on the intersection of creativity and business within the interior design industry, exploring themes like financial management, client relations, and personal development. Guests share their firsthand experiences in navigating challenges, like the impacts of the pandemic and techniques for enhancing workspace environments. This podcast is particularly valuable for emerging designers looking for practical advice, as well as seasoned professionals aiming to refine their business strategies and reconnect with their creative passions. It stands out by consistently providing actionable insights and relatable stories from design professionals, creating a community of support and encouragement.

Where can I find podcast stats for Trade Tales?

Rephonic provides a wide range of podcast stats for Trade Tales. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Trade Tales and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Trade Tales get?

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What are the audience demographics for Trade Tales?

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How many subscribers and views does Trade Tales have?

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How many episodes of Trade Tales are there?

Trade Tales launched 5 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Trade Tales?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Trade Tales?

Rephonic pulls ratings and reviews for Trade Tales from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Trade Tales?

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What guests have appeared on Trade Tales?

Recent guests on Trade Tales include:

1. Heather Fujikawa
2. Noz Nozawa
3. Georgia Zikas
4. Jean Liu
5. Brian Paquette
6. Bria Hammel
7. Chloe Redmond Warner
8. Meg Lonergan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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