
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
| Publishes | Weekly | Episodes | 140 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignEntrepreneurshipBusinessArts | |||

Anissa Zajac joins the show to answer a question from a designer who is looking to scale her business by expanding into new markets. Zajac, whose firm is based in Indianapolis, jumps in with advice on the importance of setting clear expectations with... more
Heather Fujikawa quickly realized that she wanted her firm to be about more than herself, and built up a team early on so that her budding design business could grow exponentially. The secret, she says, is a work environment specifically designed for... more
Noz Nozawa joins the show to answer a question from a designer who’s finding it difficult to expand her team. Nozawa, whose firm is based in San Francisco, jumps in with advice on the value of investing in a professional recruiter to find top talent,... more
Jean Stoffer and Grace Start’s multigenerational firm always has an eye towards the future. They’ve paved a path to growth by launching new ventures—including a cabinetry business, a home store and a Magnolia network show—all while making sure to pro... more
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The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!
I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!
@gloriachoupr
I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more
If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!
Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.
So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services... more
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Recent interactions between the hosts and their guests.
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Episodes center on the intersection of creativity and business within the interior design industry, exploring themes like financial management, client relations, and personal development. Guests share their firsthand experiences in navigating challenges, like the impacts of the pandemic and techniques for enhancing workspace environments. This podcast is particularly valuable for emerging designers looking for practical advice, as well as seasoned professionals aiming to refine their business strategies and reconnect with their creative passions. It stands out by consistently providing actionable insights and relatable stories from design professionals, creating a community of support and encouragement.
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These podcasts share a similar audience with Trade Tales:
1. Business of Home Podcast
2. The Interior Collective
3. A Well-Designed Business® | Interior Design Business Podcast
4. Talk Shop with Ariel Okin: A Fenimore Lane Production
5. Dear Alice | Interior Design
Trade Tales launched 5 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Trade Tales include:
1. Heather Fujikawa
2. Noz Nozawa
3. Georgia Zikas
4. Jean Liu
5. Brian Paquette
6. Bria Hammel
7. Chloe Redmond Warner
8. Meg Lonergan
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