Rephonic
Artwork for Trade Tales
Interior Design
Client Relationships
Work-Life Balance
Personal Values
Professional Growth
Pricing Strategies
Business Management
Creative Entrepreneurship
New Construction
Form and Field Interiors
Entrepreneurship
New York City
Los Angeles
Alice Beach
Show House
Team Structure
Architecture
Business Growth
New Urbanism
Mentorship

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

PublishesWeeklyEpisodes156Founded5 years ago
Number of ListenersCategories
BusinessDesignEntrepreneurshipArts

Listen to this Podcast

Artwork for Trade Tales

Latest Episodes

Dan Mazzarini, the founder of New York–based interiors firm Mazzarini & Co., joins the show to answer a question from a designer who wants to start sourcing antique and vintage pieces, but needs guidance navigating the purchasing process. Mazzarini o... more

Bryan and Mike Yates discovered that at the height of their firm’s success, their team’s morale was at its lowest. In this episode, they explain how that realization prompted an internal overhaul, setting in motion a structure that amplifies each emp... more

DuVäl Reynolds, the founder of East Coast interior design firm DuVäl Design, joins the show to answer a question from a designer whose steady stream of clients has slowed down dramatically in recent months. Reynolds offers advice on how to spot early... more

Evan Millard’s strategic approach to showhouses catapulted his firm to early success. In the years since, he’s flourished as a solo designer, pursuing new business opportunities and entering what he calls the “adult stage” of his firm’s aesthetic evo... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Zoe Feldman
Washington, DC-based designer
Zoe Feldman Design
Episode: Why Zoe Feldman doesn't believe in complete transparency [Rebroadcast]
Alvin Wayne
New York-based interior designer
Alvin Wayne Interiors
Episode: Alvin Wayne on making social media the bedrock of his business [Rebroadcast]
Erin Gates
Designer and author
Episode: Ask Us Anything: Erin Gates on clients who disrupt the design process
Ashley Hughes
Designer who focuses on attracting her ideal client demographic and refining business practices.
Episode: Ask Us Anything: Ashley Hughes on how to level up your clientele
Lilse McKenna
Interior designer and founder of her own design firm
Episode: Lilse McKenna on building client confidence
Jenna Chused
Interior designer and antique shop owner
Antique
Episode: Ask Us Anything: Jenna Chused on rising prices in the tariff era
Heather Fujikawa
Designer and co-founder of House Bruising
House Bruising
Episode: Heather Fujikawa on always putting the business first
Noz Nozawa
Interior designer and business owner with extensive experience in team building and recruitment
Episode: Ask Us Anything: Noz Nozawa on how to find the best talent
Bria Hammel
Interior designer and owner of Bria Hammel Interiors
Bria Hammel Interiors
Episode: Ask Us Anything: Bria Hammel on why full-service firms should always take credit cards

Host

Kaitlin Petersen
Editor-in-Chief of Business of Home

Reviews

4.6 out of 5 stars from 95 ratings
  • Inspiration for a Maker

    I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.

    Apple Podcasts
    5
    Kwadwo89
    United States3 months ago
  • Superlative Info/Advice Provided

    Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!

    Apple Podcasts
    5
    BrentTK
    United States4 months ago
  • So helpful!

    The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!

    Apple Podcasts
    5
    Emily Lindberg Design
    United Statesa year ago
  • 💎💎💎

    I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Priceless Resource!

    I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more

    Apple Podcasts
    5
    Princess DarDar
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the relatable topics and personal stories shared by guests, enhancing their understanding of the challenges faced in the design world.
Feedback often highlights the podcast as a valuable resource for those starting or growing their design businesses, thanks to its blend of practical advice and inspiration.
Experts in design provide actionable insights for both aspiring and seasoned professionals in the industry.
The host's engaging style and informed questions encourage dynamic discussions, making the content accessible and enjoyable for the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#21
United States/Arts/Design
Apple Podcasts
#82
Canada/Arts/Design
Apple Podcasts
#206
United Kingdom/Arts/Design
Apple Podcasts
#81
Italy/Arts/Design
Apple Podcasts
#126
Australia/Arts/Design
Apple Podcasts
#35
Spain/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

How Evan Millárd used showhouses to launch his design career
Q: What is the importance of show houses for you?
Evan explains that show houses are a significant opportunity for exposure and relationship building, and emphasizes the importance of being present at these events.
How Evan Millárd used showhouses to launch his design career
Q: Can you talk to me a little bit about realizing you were ready to be solo?
Evan discusses how his first show house experience made him recognize the potential opportunities and the importance of saying yes to new challenges.
Ask Us Anything: DuVäl Reynolds on finding new clients in a slowdown
Q: How should designers approach networking during a slow period?
Reynolds suggests reaching out to contractors and builders frequently, ideally five to ten contacts per day, to explore potential collaborations.
Ask Us Anything: DuVäl Reynolds on finding new clients in a slowdown
Q: What does it mean for a firm to publicly acknowledge that business is slow?
Acknowledge the slow period as a common phase that many firms experience, and emphasize the importance of openness in the industry.
Ask Us Anything: Victoria Sass on how to get published [Rebroadcast]
Q: Can you walk me through how you were approaching that pitching process? What did that look like for you?
Victoria Sass described her pitching process as initially relying on introductions from photographers and stylists, and then transitioning to sending cold pitches to editors without much success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Trade Tales

What is Trade Tales about and what kind of topics does it cover?

Focusing on the interior design industry, engaging conversations highlight the multifaceted challenges and triumphs faced by creative entrepreneurs. Topics often span nurturing creativity, managing client relationships, and the stringent realities of running a design business. Guest designers share their journeys, insights into their unique practices, and the importance of fostering a supportive team culture while also addressing practical issues such as pricing strategies, marketing during economic downturns, and the evolving nature of client expectations. The conversations create a vibrant community of learning and encouragement, offering listeners practical advice intertwined with personal stories of resilience and success.

Where can I find podcast stats for Trade Tales?

Rephonic provides a wide range of podcast stats for Trade Tales. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Trade Tales and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Trade Tales get?

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What are the audience demographics for Trade Tales?

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How many subscribers and views does Trade Tales have?

To see how many followers or subscribers Trade Tales has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Trade Tales are there?

Trade Tales launched 5 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Trade Tales?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Trade Tales?

Rephonic pulls ratings and reviews for Trade Tales from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Trade Tales?

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What guests have appeared on Trade Tales?

Recent guests on Trade Tales include:

1. Zoe Feldman
2. Alvin Wayne
3. Erin Gates
4. Ashley Hughes
5. Lilse McKenna
6. Jenna Chused
7. Heather Fujikawa
8. Noz Nozawa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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