Trade Tales
Business of Home, Kaitlin PetersenBusiness of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
| Publishes | Weekly | Episodes | 171 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignBusinessArtsEntrepreneurship | |||
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Latest Episodes
Rayana Schmitz balanced several different early career paths—from fitness trainer to firefighter—before landing on interior design. Today, she’s leading her firm with the wisdom to know when to trust her gut and when to rely on outside experts. On th... more
In this episode, Seattle-based interior designer Lauren Caron answers a question from a designer who wants to expand her business beyond her home city without sacrificing her firm’s standards. Caron jumps in with advice on billing clients for travel ... more
Audrey Scheck’s 20-person firm is a well-oiled machine—complete with a carefully structured leadership team and a top-down approach that sets the tone for every employee. Elsewhere in the episode, she shares her growth mindset as she expanded her tea... more
Washington, D.C.–based Zoë Feldman on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.
Thi... more
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Reviews
- Inspiration for a Maker
I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.
Apple Podcasts5Kwadwo89
United States7 months ago - Superlative Info/Advice Provided
Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!
Apple Podcasts5BrentTKUnited States8 months ago - So helpful!
The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!
Apple Podcasts5Emily Lindberg DesignUnited States2 years ago - 💎💎💎
I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!
@gloriachoupr
Apple Podcasts5_doremi101United States2 years ago - Priceless Resource!
I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more
Apple Podcasts5Princess DarDarUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #14 | United States/Arts/Design |
Apple Podcasts | #82 |  Canada/Arts/Design |
Apple Podcasts | #101 |  Australia/Arts/Design |
Apple Podcasts | #23 |  Indonesia/Arts/Design |
Apple Podcasts | #25 |  India/Arts/Design |
Apple Podcasts | #32 |  Singapore/Arts/Design |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Trade Tales
What is Trade Tales about and what kind of topics does it cover?
A design-focused interview series that centers on running a design practice as a business. Across episodes, listeners get practical guidance on hiring, team management, client alignment, pricing, and process optimization, with a steady emphasis on culture, sustainability, and long-term growth. Guests range from solo designers to partner-led firms, often sharing actionable tactics for scaling, improving client experiences, and maintaining creative integrity while building financial footing. Noteworthy angles include immersive discovery processes, client-focused questionnaire redesigns, transparent pricing, and sustainability-informed business models that justify fees tied to research and in-house capabilities. This mix makes it valuable for ... more
Where can I find podcast stats for Trade Tales?
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How many listeners does Trade Tales get?
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What are the audience demographics for Trade Tales?
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How many subscribers and views does Trade Tales have?
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Which podcasts are similar to Trade Tales?
These podcasts share a similar audience with Trade Tales:
1. Business of Home Podcast
2. The Interior Collective
3. A Well-Designed Business® | Interior Design Business Podcast
4. Dear Alice | Interior Design
5. How to Decorate
How many episodes of Trade Tales are there?
Trade Tales launched 5 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Trade Tales?
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Where can I see ratings and reviews for Trade Tales?
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What guests have appeared on Trade Tales?
Recent guests on Trade Tales include:
1. Audrey Scheck
2. Zoë Feldman
3. Christine Vroom
4. Hanna Li
5. Melissa Oholendt
6. Elizabeth Bennett
7. Mallory Robins
8. Alison Giese
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.