Rephonic
Artwork for Trade Tales
Interior Design
Work-Life Balance
Business Growth
Design Burnout
Pricing Strategies
Professional Growth
Business Management
Creative Entrepreneurship
New Construction
Form and Field Interiors
Entrepreneurship
Los Angeles
New York City
Client Relationships
Alice Beach
Show House
Team Structure
Architecture
New Urbanism
Mentorship

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

PublishesWeeklyEpisodes159Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessArtsDesign

Listen to this Podcast

Artwork for Trade Tales

Latest Episodes

Melissa Oholendt has guided her firm through some major changes in recent years, including opening a second office halfway across the country and the introduction of a new business partner. She explains how every step she’s taken is a building block ... more

Chiacgo-based designer Alex Kaehler joins the show to answer a question from a designer who has stayed busy as a team of one, but wonders what growth might look like for her small firm. Kaehler offers advice on how to grow your firm without increasin... more

Dana Bergman Falcione and Erica Vassalotti had a surprising path to partnership. In this episode, they explain how they’ve come together—and how their workflow allows each of them to tackle their own domain within the design work while conveying a sh... more

Dan Mazzarini, the founder of New York–based interiors firm Mazzarini & Co., joins the show to answer a question from a designer who wants to start sourcing antique and vintage pieces, but needs guidance navigating the purchasing process. Mazzarini o... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Dana Bergman Falcione
Co-founder and designer at Bergman Vass
Bergman Vass
Episode: A surprising path to partnership for Bergman Vass
Erica Vassalotti
Co-founder and designer at Bergman Vass
Bergman Vass
Episode: A surprising path to partnership for Bergman Vass
Dan Mazzarini
Designer known for his unique approach to sourcing antiques and strengthening client relationships
Mazzarini & Co.
Episode: Ask Us Anything: Dan Mazzarini on how to get client approval for antiques
Zoe Feldman
Washington, DC-based designer
Zoe Feldman Design
Episode: Why Zoe Feldman doesn't believe in complete transparency [Rebroadcast]
Alvin Wayne
New York-based interior designer
Alvin Wayne Interiors
Episode: Alvin Wayne on making social media the bedrock of his business [Rebroadcast]
Erin Gates
Designer and author
Episode: Ask Us Anything: Erin Gates on clients who disrupt the design process
Ashley Hughes
Designer who focuses on attracting her ideal client demographic and refining business practices.
Episode: Ask Us Anything: Ashley Hughes on how to level up your clientele
Lilse McKenna
Interior designer and founder of her own design firm
Episode: Lilse McKenna on building client confidence
Jenna Chused
Interior designer and antique shop owner
Antique
Episode: Ask Us Anything: Jenna Chused on rising prices in the tariff era

Host

Kaitlin Petersen
Editor-in-Chief of Business of Home, Kaitlin Petersen brings a wealth of knowledge and experience in the design and business realm, facilitating meaningful conversations with designers about their journeys and industry insights.

Reviews

4.6 out of 5 stars from 95 ratings
  • Inspiration for a Maker

    I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.

    Apple Podcasts
    5
    Kwadwo89
    United States4 months ago
  • Superlative Info/Advice Provided

    Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!

    Apple Podcasts
    5
    BrentTK
    United States5 months ago
  • So helpful!

    The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!

    Apple Podcasts
    5
    Emily Lindberg Design
    United Statesa year ago
  • 💎💎💎

    I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • Priceless Resource!

    I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more

    Apple Podcasts
    5
    Princess DarDar
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging conversation style of the host and the insightful content provided, which offers real-world applications for their design businesses.
The podcast has been described as an invaluable resource for new designers, providing them with access to a wealth of knowledge from experienced professionals.
Many reviews highlight the supportive community feel and the sense of camaraderie that the discussions foster among listeners in the design industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#19
United States/Arts/Design
Apple Podcasts
#55
Canada/Arts/Design
Apple Podcasts
#197
United Kingdom/Arts/Design
Apple Podcasts
#150
Australia/Arts/Design
Apple Podcasts
#249
Italy/Arts/Design
Apple Podcasts
#16
Taiwan/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Ask Us Anything: Alex Kaehler on strategic growth
Q: What is the first thing to outsource when a designer decides to grow?
Identify and delegate the non-core, repetitive, and admin-heavy tasks first (like procurement, paperwork, and back-end operations) to free up time for design leadership and client relations, while still keeping control where it matters most.
Ask Us Anything: Dan Mazzarini on how to get client approval for antiques
Q: What advice do you have for navigating the selection process when procuring antiques?
Communicate honestly with antique dealers, secure items with deposits when necessary, and visualize the items in the project context to get client approval.
How Evan Millárd used showhouses to launch his design career
Q: What is the importance of show houses for you?
Evan explains that show houses are a significant opportunity for exposure and relationship building, and emphasizes the importance of being present at these events.
How Evan Millárd used showhouses to launch his design career
Q: Can you talk to me a little bit about realizing you were ready to be solo?
Evan discusses how his first show house experience made him recognize the potential opportunities and the importance of saying yes to new challenges.
Ask Us Anything: DuVäl Reynolds on finding new clients in a slowdown
Q: How should designers approach networking during a slow period?
Reynolds suggests reaching out to contractors and builders frequently, ideally five to ten contacts per day, to explore potential collaborations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Trade Tales

What is Trade Tales about and what kind of topics does it cover?

Focused on the intersection of interior design and business success, this podcast features insightful discussions with accomplished designers. Each episode explores various challenges faced by interior design firms, from nurturing creativity and effective client relationships to managing business growth and financial stability. The conversations are enriched with personal anecdotes and practical advice, providing valuable takeaways for both aspiring and established designers. Unique in its approach, the podcast emphasizes the importance of storytelling and mentorship within the design community, offering a supportive platform for professionals to share their experiences and learn from one another.

Where can I find podcast stats for Trade Tales?

Rephonic provides a wide range of podcast stats for Trade Tales. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Trade Tales and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Trade Tales get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Trade Tales, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Trade Tales?

Rephonic provides comprehensive predictive audience data for Trade Tales, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Trade Tales have?

To see how many followers or subscribers Trade Tales has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Trade Tales are there?

Trade Tales launched 5 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Trade Tales?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Trade Tales?

Rephonic pulls ratings and reviews for Trade Tales from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Trade Tales?

Rephonic provides full transcripts for episodes of Trade Tales. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Trade Tales?

Recent guests on Trade Tales include:

1. Dana Bergman Falcione
2. Erica Vassalotti
3. Dan Mazzarini
4. Zoe Feldman
5. Alvin Wayne
6. Erin Gates
7. Ashley Hughes
8. Lilse McKenna

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days