
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
| Publishes | Weekly | Episodes | 179 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignEntrepreneurshipBusinessArts | |||

Erica McLain has been continuously guided by a fierce drive and curiosity—qualities that propelled her to Stanford, the Olympics, and tech companies like Facebook and Google. Now, she’s combining those strengths to blaze a new trail in the design ind... more
Boston designer Dane Austin joins the show to answer a question from a fellow designer who knows the basics when it comes to presenting design ideas, and is now looking for advice on how to take her strategy a step further, ultimately selling her vis... more
Mandy Cheng launched her creative career in set production before discovering that transforming interiors was a perfect fit. The past few years have been pivotal for her firm, with industry accolades and high-profile clients that have brought growth,... more
Melissa Oholendt of Minnesota- and Colorado-based firm Oho Interiors answers a question from a designer who is currently interviewing candidates for her firm’s first full-time position. Oholendt jumps in with advice on how to reveal a candidate’s tru... more
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Kaitlin Petersen is so smart, savvy and warm - everything she talks about is illuminated by all she has to share, and her wonderful way with guests. Only a few podcasts in this area make you feel like you are learning something - and Trade Tales excels in this area. Along with her business partners Dennis Scully and Fred Nicklaus, Kaitlin gives shape to the Business of Home team which is the very top tier podcast (and magazine) in the home design space. Indispensable!
I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.
Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!
The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!
I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!
@gloriachoupr
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
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A design-focused interview series that centers on running a design practice as a business. Across episodes, listeners get practical guidance on hiring, team management, client alignment, pricing, and process optimization, with a steady emphasis on culture, sustainability, and long-term growth. Guests range from solo designers to partner-led firms, often sharing actionable tactics for scaling, improving client experiences, and maintaining creative integrity while building financial footing. Noteworthy angles include immersive discovery processes, client-focused questionnaire redesigns, transparent pricing, and sustainability-informed business models that justify fees tied to research and in-house capabilities. This mix makes it valuable for ... more
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These podcasts share a similar audience with Trade Tales:
1. Business of Home Podcast
2. The Interior Collective
3. A Well-Designed Business® | Interior Design Business Podcast
4. Talk Shop with Ariel Okin: A Fenimore Lane Production
5. Dear Alice | Interior Design
Trade Tales launched 5 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Trade Tales include:
1. Dane Austin
2. Melissa Ohlendt
3. Ali Budd
4. Blair Moore
5. Angela Harris
6. Lucy O'Brien
7. Rayana Schmitz
8. Lauren Caron
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