Beyond the Bow, Presented by ATA
Archery Trade AssociationThe podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
| Publishes | Monthly | Episodes | 37 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessWildernessSports | ||||
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Latest Episodes
In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is u... more
Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery retailers can play a vital role in helping more people en... more
In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.
Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview of more content to come in our 2022 Archery Industry Mas... more
Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into bowhunting different than most...and how you might be ab... more
Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to the customer. Archers and bowhunters are what make this in... more
Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this success. Korbin also shares a crucial mistake that cause... more
Your ATA has established a great working relationship with the Association of Fish & Wildlife Agencies, and continues to participate in that organization's efforts to protect game populations and promote bowhunting. In this episode, ATA vice presiden... more
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