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Behind the Franchise

Paul Ehlinger
Franchising
Artificial Intelligence
Private Equity
Oh Deer
United States
International Expansion
Marketing
Unit Economics
Direct Mail
Edible Brands
Hand & Stone
Tijon Fragrances
Junkstart Junk Removal
Branding
School Of Rock
Tint World
Lagree Fitness
Sportball
Ace Hardware
Kilwins

Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry's most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees c... more

PublishesWeeklyEpisodes74Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Behind the Franchise

Latest Episodes

In this episode, host Paul Ehlinger sits down with Brian Gross, President of Bach to Rock. Brian shares how a summer rock band program evolved into one of the nation's leading music education franchises and explains why music is about much more than ... more

In this episode, host Paul Ehlinger sits down with Amy Freeman, Co-Founder and CEO of The Spice & Tea Exchange. Amy shares how she built a niche retail concept into a thriving 100+ location franchise by combining curiosity, collaboration, and an unwa... more

In this episode, host Paul Ehlinger sits down with Tom Mirabella, founder and CEO of Wingman Planning. Tom shares how he left corporate America to build a marketing agency from the ground up, eventually growing it into a team of more than 25 employee... more

In this episode, host Paul Ehlinger sits down with Bryan Vohsing, Franchise Marketing Manager at Oh Deer. Bryan shares how he unexpectedly found his way into franchising and grew from marketing coordinator to leading both local and national marketing... more

In this episode, host Paul Ehlinger sits down with Paul Redman, President of Contractor Commerce. Paul shares how Contractor Commerce evolved from an online storefront for HVAC contractors into an AI-powered commerce platform that's reshaping how hom... more

In this episode, host Paul Ehlinger sits down with Doug Roberto, owner and design consultant of Gotcha Covered Los Feliz. Doug shares his journey from decades in corporate medical sales to becoming a first-time franchise owner. He opens up about why ... more

In this episode, host Paul Ehlinger sits down with Jimmy Speyer, Founder and CEO of GlassHouse. Jimmy shares his journey from hospitality and SaaS leadership to launching a technology company that helps home service businesses generate demand through... more

In this episode, host Paul Ehlinger sits down with Jesse McBain, Chief Operating Officer of Pvolve. With more than 30 years of franchise leadership experience spanning brands like Papa John's and The Joint Chiropractic, Jesse shares how Pvolve is red... more

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Recent Guests

Brian Gross
President of Bach to Rock, a music school franchise
Bach to Rock
Episode: Episode 74: From Notebooks to Systems with Brian Gross
Amy Freeman
Co-founder and CEO of The Spice & Tea Exchange
The Spice & Tea Exchange
Episode: Episode 73: Building the Right Team with Amy Freeman
Tom Mirabella
Founder of Wingman Planning and Wingman Franchise
Wingman Planning; Wingman Franchise
Episode: Episode 72: Stay Humble, Hustle Hard with Tom Mirabella
Bryan Vohsing
Director of Marketing at Oh Deer
Oh Deer
Episode: Episode 71: Encouraging Creativity with Bryan Vohsing
Paul Redman
President of Contractor Commerce
Contractor Commerce
Episode: Episode 70: Finding the Balance with AI with Paul Redman
Doug Roberto
Owner and design consultant, Gotcha Covered of Los Feliz
Gotcha Covered
Episode: Episode 69: Taking the Leap into Franchising with Doug Roberto
Jimmy Speyer
Founder and CEO of GlassHouse
GlassHouse
Episode: Episode 68: Just Keep Going with Jimmy Speyer
Jesse McBain
COO of Pvolve
Pvolve
Episode: Episode 67: Promise Over Price with Jesse McBain
Tony Hulbert
Executive at HorsePower Brands
HorsePower Brands
Episode: Episode 66: 1% Better Every Day with Tony Hulbert

Host

Paul Ehlinger
Host of Behind the Franchise

Talking Points

Recent interactions between the hosts and their guests.

Episode 73: Building the Right Team with Amy Freeman
Q: Hey Amy, for those who may not know you, who are you and how did you get to where you are today?
I'm the CEO and co-founder of The Spice & Tea Exchange, built around blending art and science, with a strong emphasis on education, sourcing, and community among franchisees. I started small, focused on quality and relationships, and grew through a collaborative, we-centric approach that survived crises and scaled the business.
Episode 72: Stay Humble, Hustle Hard with Tom Mirabella
Q: How do you handle AI in your offerings—build vs. buy, and how much do you let AI handle for clients?
We build many tools in-house when cost-effective, but we also deploy SaaS where appropriate; AI is a great efficiency tool, but human guidance remains vital for client relationships and quality control.
Episode 72: Stay Humble, Hustle Hard with Tom Mirabella
Q: What makes a good Wingman franchisee, and how do you assess fit?
We look for people who are deeply involved in their communities, willing to network, and committed to ongoing learning; sales and customer service instincts are essential, but the ability to grow and adapt is critical.
Episode 72: Stay Humble, Hustle Hard with Tom Mirabella
Q: Tom, how did you decide to move from a traditional agency model into franchising?
I saw an opportunity to scale by empowering independent operators while providing them with a back-end system, support, and a proven framework, so we could multiply impact beyond a single location.
Episode 69: Taking the Leap into Franchising with Doug Roberto
Q: Doug, thanks for joining us today. Who are you and how did you get here?
I'm Doug Roberto, an owner and design consultant for Gotcha Covered in Los Feliz. I moved from a long corporate medical sales career into franchising to gain autonomy and apply my design interests to a business of my own.

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Frequently Asked Questions About Behind the Franchise

What is Behind the Franchise about and what kind of topics does it cover?

Across recent episodes, the show centers on scaling franchising systems with a strong emphasis on responsible growth, platform strategy, and practical marketing execution. Guests come from a wide range of franchise-forward sectors—education, wellness, home services, beauty, restoration, and tech—sharing hands-on lessons about selecting franchise partners, maintaining unit economics, aligning brand voices across multiple concepts, and leveraging technology (including AI) to drive efficiency and growth. A recurring thread is the human element: culture, franchisee support, leadership development, and mentoring networks, balanced against data-driven decisions, pricing discipline, and multi-brand collaboration. The format tends to blend strategi... more

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Which podcasts are similar to Behind the Franchise?

These podcasts share a similar audience with Behind the Franchise:

1. Empires
2. Up First from NPR

How many episodes of Behind the Franchise are there?

Behind the Franchise launched 2 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Franchise?

Recent guests on Behind the Franchise include:

1. Brian Gross
2. Amy Freeman
3. Tom Mirabella
4. Bryan Vohsing
5. Paul Redman
6. Doug Roberto
7. Jimmy Speyer
8. Jesse McBain

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