
Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry's most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees c... more
| Publishes | Weekly | Episodes | 74 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode, host Paul Ehlinger sits down with Brian Gross, President of Bach to Rock. Brian shares how a summer rock band program evolved into one of the nation's leading music education franchises and explains why music is about much more than ... more
In this episode, host Paul Ehlinger sits down with Amy Freeman, Co-Founder and CEO of The Spice & Tea Exchange. Amy shares how she built a niche retail concept into a thriving 100+ location franchise by combining curiosity, collaboration, and an unwa... more
In this episode, host Paul Ehlinger sits down with Tom Mirabella, founder and CEO of Wingman Planning. Tom shares how he left corporate America to build a marketing agency from the ground up, eventually growing it into a team of more than 25 employee... more
In this episode, host Paul Ehlinger sits down with Bryan Vohsing, Franchise Marketing Manager at Oh Deer. Bryan shares how he unexpectedly found his way into franchising and grew from marketing coordinator to leading both local and national marketing... more
In this episode, host Paul Ehlinger sits down with Paul Redman, President of Contractor Commerce. Paul shares how Contractor Commerce evolved from an online storefront for HVAC contractors into an AI-powered commerce platform that's reshaping how hom... more
In this episode, host Paul Ehlinger sits down with Doug Roberto, owner and design consultant of Gotcha Covered Los Feliz. Doug shares his journey from decades in corporate medical sales to becoming a first-time franchise owner. He opens up about why ... more
In this episode, host Paul Ehlinger sits down with Jimmy Speyer, Founder and CEO of GlassHouse. Jimmy shares his journey from hospitality and SaaS leadership to launching a technology company that helps home service businesses generate demand through... more
In this episode, host Paul Ehlinger sits down with Jesse McBain, Chief Operating Officer of Pvolve. With more than 30 years of franchise leadership experience spanning brands like Papa John's and The Joint Chiropractic, Jesse shares how Pvolve is red... more









Recent interactions between the hosts and their guests.
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Across recent episodes, the show centers on scaling franchising systems with a strong emphasis on responsible growth, platform strategy, and practical marketing execution. Guests come from a wide range of franchise-forward sectors—education, wellness, home services, beauty, restoration, and tech—sharing hands-on lessons about selecting franchise partners, maintaining unit economics, aligning brand voices across multiple concepts, and leveraging technology (including AI) to drive efficiency and growth. A recurring thread is the human element: culture, franchisee support, leadership development, and mentoring networks, balanced against data-driven decisions, pricing discipline, and multi-brand collaboration. The format tends to blend strategi... more
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These podcasts share a similar audience with Behind the Franchise:
1. Empires
2. Up First from NPR
Behind the Franchise launched 2 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Behind the Franchise include:
1. Brian Gross
2. Amy Freeman
3. Tom Mirabella
4. Bryan Vohsing
5. Paul Redman
6. Doug Roberto
7. Jimmy Speyer
8. Jesse McBain
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