Behind the Franchise
Paul EhlingerWelcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry's most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees c... more
| Publishes | Weekly | Episodes | 78 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, host Paul Ehlinger sits down with Liz Bauer, Senior Director of Marketing for RoHoHo. Liz shares her 27-year journey from the retail world into franchise marketing and how she has adapted through the rise of digital marketing, social... more
In this episode, host Paul Ehlinger sits down with Nick Dan Bergman, Chief Marketing Officer of LT Agency, to explore how consumer discovery is changing and what franchise marketers need to do about it. Nick shares insights from LT Agency’s franchise... more
In this episode, host Paul Ehlinger sits down with Kim Gubera, CEO of PIRTEK. Kim shares her journey from accounting and commercial landscaping into franchising, eventually becoming CEO of a 200+ location franchise system. From learning franchising b... more
In this episode, host Paul Ehlinger sits down with Amy Byrne, Marketing Director for BELFOR Franchise Group. Amy shares her unconventional journey from the music industry and life on the road to leading marketing strategy across a portfolio of franch... more
In this episode, host Paul Ehlinger sits down with Brian Gross, President of Bach to Rock. Brian shares how a summer rock band program evolved into one of the nation's leading music education franchises and explains why music is about much more than ... more
In this episode, host Paul Ehlinger sits down with Amy Freeman, Co-Founder and CEO of The Spice & Tea Exchange. Amy shares how she built a niche retail concept into a thriving 100+ location franchise by combining curiosity, collaboration, and an unwa... more
In this episode, host Paul Ehlinger sits down with Tom Mirabella, founder and CEO of Wingman Planning. Tom shares how he left corporate America to build a marketing agency from the ground up, eventually growing it into a team of more than 25 employee... more
In this episode, host Paul Ehlinger sits down with Bryan Vohsing, Franchise Marketing Manager at Oh Deer. Bryan shares how he unexpectedly found his way into franchising and grew from marketing coordinator to leading both local and national marketing... more
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Frequently Asked Questions About Behind the Franchise
What is Behind the Franchise about and what kind of topics does it cover?
A series focused on franchising growth, marketing strategy, and the operational backbone of multi-site brands. Episodes frequently center on scaling franchise networks, building centralized marketing systems, and integrating technology—often including AI and data-driven decision making—to improve franchisee performance and customer experiences. Guests tend to be senior franchising leaders, marketing executives, and founders who share practical playbooks for vendor management, franchisee selection, culture, and sustainable growth. The show often blends tangible metrics, real-world anecdotes, and lessons learned from navigating private equity, supply chains, and regulatory landscapes, making it valuable for both franchisors and ambitious fran... more
Where can I find podcast stats for Behind the Franchise?
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How many listeners does Behind the Franchise get?
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What are the audience demographics for Behind the Franchise?
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How many subscribers and views does Behind the Franchise have?
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Which podcasts are similar to Behind the Franchise?
These podcasts share a similar audience with Behind the Franchise:
1. Empires
2. Up First from NPR
How many episodes of Behind the Franchise are there?
Behind the Franchise launched 2 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind the Franchise?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Behind the Franchise?
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How do I access podcast episode transcripts for Behind the Franchise?
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What guests have appeared on Behind the Franchise?
Recent guests on Behind the Franchise include:
1. Liz Bauer
2. Nick Dan Bergman
3. Kim Gubera
4. Amy Byrne
5. Brian Gross
6. Amy Freeman
7. Tom Mirabella
8. Bryan Vohsing
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.