Become Your Own PR Machine
Trevor Young aka The PR WarriorAre you struggling to cut through the noise and convey your message to the marketplace? Build your own media network and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers (B2B and B2C) are so cynical and distrustful. They resent being interrupted with meaningless ads, pi... more
| Publishes | Weekly | Episodes | 17 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
Summary: In this episode, I'm joined by media relations specialist Liam Fitzpatrick, the founder of Commswork, to discuss how businesses can earn legitimate editorial coverage in independent third-party media outlets. more
As a leader and a business owner, reputation is your lifeblood. more
I am known for getting excited about the opportunities available to business owners to get a leg-up on their competition by being smart with how they use PR, content and digital communications. more
Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your business and personal brand. more
In order to carve out a credible thought leadership positioning for your business or personal brand, it's important you're able to unlock, shape and communicate your ideas. more
In this episode, I unpack today's PR toolkit - all the options that fall under owned media, earned media, social media, and - to a lesser degree - paid media. Options - communications channels and content modalities (not apps and tools) - that PR pro... more
This episode is a bit different in that I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expansive conversation where I lay it all on the line! more
In the two previous episodes, I introduced the concept of ‘Content Buckets’ and discussed the four types ('buckets') of content that business owners should be considering producing i.e. utility content, leadership content, human content and brand con... more
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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