Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Michelle J Raymond - LinkedIn B2B ExpertSocial Media for B2B Growth is the podcast for B2B marketers, social media managers and business leaders who want to use LinkedIn properly, without relying on hacks, shortcuts or recycled advice. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this show helps B2B organisations turn LinkedIn into a trusted business growth chan... more
| Publishes | Weekly | Episodes | 161 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
Employee advocacy is more than asking your team to share company posts on LinkedIn.
For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to sp... more
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward?
In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B b... more
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?
Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth,... more
What actually matters in B2B marketing right now?
After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and ... more
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- Top-tier thinking and guidance on LinkedIn
Michelle is one of the top thinkers on how businesses should use LinkedIn to grow. She is articulate about the interplay between the corporate handle and the employee handles and explains in accessible & clear terms how companies should approach this so they can grow. Success here matters: Linkedin is top social channel for b2bs.
Apple Podcasts5ADensmer
United States2 months ago - Extremely helpful
Just what I needed
Apple Podcasts5SteveobbUnited States3 months ago - FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Apple Podcasts5Finnish ChickUnited Statesa year ago - LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a reminder from an expert.
Apple Podcasts5Just Maz
United Kingdoma year ago - Fabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical.
Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful.
I have subscribed and look forward to catching up with previous podcasts as well as future podcasts.
Thanks!
Apple Podcasts5Lynda0444
Australiaa year ago
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Apple Podcasts | #123 | United Kingdom/Business/Marketing |
Apple Podcasts | #198 | Australia/Business/Marketing |
Apple Podcasts | #206 |  Germany/Business/Marketing |
Apple Podcasts | #242 |  Italy/Business/Marketing |
Apple Podcasts | #73 |  Denmark/Business/Marketing |
Apple Podcasts | #83 |  Saudi Arabia/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on using LinkedIn as a strategic, growth-focused channel for B2B teams, with a strong emphasis on company pages, employee advocacy, and credible thought leadership. Hosted by a LinkedIn strategist, episodes typically feature concise, practitioner-friendly insights drawn from real-world B2B marketing and sales work, aiming to help teams increase credibility, align company and personal profiles, and drive demand over time rather than chasing quick hacks. Unique strengths include a disciplined framework for growth, governance and execution guidance, and a preference for sustainable, audience-first storytelling across both company and personal pages.
Potential listeners will likely value actionable, time-efficient guidance, g... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The LinkedIn™ Branding Show
2. AI Explored
3. Social Media Marketing Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. LinkedIn for Entrepreneurs
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Vita Molis
2. Holly Kerr
3. Lee Densmer
4. Melissa Dawson
5. Moni Oloyede
6. Nancy Harhut
7. Bec Chappell
8. Zoe Bermant
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