Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Michelle J Raymond - LinkedIn B2B ExpertSocial Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing te... more
| Publishes | Weekly | Episodes | 161 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationHow ToBusinessMarketing | |||
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Latest Episodes
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly wha... more
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.
Key moments in this episode -
00:0... more
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplificat... more
LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.
In this episode, Michelle J Raymond cuts through the noise and breaks down w... more
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- Extremely helpful
Just what I needed
Apple Podcasts5Steveobb
United States25 days ago - FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Apple Podcasts5Finnish ChickUnited Statesa year ago - LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a reminder from an expert.
Apple Podcasts5Just Maz
United Kingdoma year ago - Fabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical.
Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful.
I have subscribed and look forward to catching up with previous podcasts as well as future podcasts.
Thanks!
Apple Podcasts5Lynda0444
Australiaa year ago - GOLD!!!
actionable, on point and fun. michelle makes linkedin accessible and fun for me. highly recommend (oh and her advice works wonders for my b2c business and my personal page as well!)
Apple Podcasts5#podcastboss
Austriaa year ago
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Apple Podcasts | #32 | United Kingdom/Business/Marketing |
Apple Podcasts | #228 |  Germany/Business/Marketing |
Apple Podcasts | #48 |  Denmark/Business/Marketing |
Apple Podcasts | #94 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #104 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #118 |  Sweden/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on practical, long-form LinkedIn strategies for B2B brands, with a focus on company-page led growth and employee advocacy. Episodes blend real-world client work, frameworks, and careful targeting over trendy hacks, covering topics like company pages, content strategy, thought leadership, and authentic engagement. Guests range from LinkedIn experts to marketers and authors who discuss how to build credibility, align personal and company presence, and drive sustainable demand in complex buyer journeys. A standout throughline is clarity and relevance—prioritizing useful, repeatable tactics over quick wins, and emphasizing leadership visibility and cross-functional collaboration as core drivers of growth.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The LinkedIn™ Branding Show
2. AI Explored
3. Social Media Marketing Podcast
4. The StoryBrand Podcast
5. The Smart Passive Income Online Business and Blogging Podcast
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Melissa Dawson
2. Moni Oloyede
3. Nancy Harhut
4. Bec Chappell
5. Zoe Bermant
6. Sarra Richmond
7. Michaela Alexis
8. Brooke Sellas
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