Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Michelle J Raymond - LinkedIn B2B ExpertSocial Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing te... more
| Publishes | Weekly | Episodes | 161 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToBusinessMarketingEducation | |||
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Latest Episodes
If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page.
Key moments in this episode -
00:00 Introduction... more
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?
Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what rea... more
If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confid... more
Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.
In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must chan... more
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- FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Apple Podcasts5Finnish Chick
United States10 months ago - LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a reminder from an expert.
Apple Podcasts5Just Maz
United Kingdoma year ago - Fabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical.
Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful.
I have subscribed and look forward to catching up with previous podcasts as well as future podcasts.
Thanks!
Apple Podcasts5Lynda0444
Australiaa year ago - GOLD!!!
actionable, on point and fun. michelle makes linkedin accessible and fun for me. highly recommend (oh and her advice works wonders for my b2c business and my personal page as well!)
Apple Podcasts5#podcastboss
Austriaa year ago - Can’t get enough of this podcast!
Michelle’s podcast has quickly become one of my go-to resources for LinkedIn insights. As someone newer to LinkedIn, I’ve found her actionable advice incredibly helpful in shaping my strategy. The clear explanations of the differences between company and personal LinkedIn strategies were particularly valuable, helping me refine my approach. I also appreciate the focus on newsletters, thought leadership, positioning, messaging, and analytics—each episode offers something practical I can apply rig... more
Apple Podcasts5Sheaya GrilloUnited States2 years ago
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Apple Podcasts | #229 |  Canada/Business/Marketing |
Apple Podcasts | #156 |  Germany/Business/Marketing |
Apple Podcasts | #203 | Australia/Business/Marketing |
Apple Podcasts | #4 |  Denmark/Business/Marketing |
Apple Podcasts | #7 |  Norway/Business/Marketing |
Apple Podcasts | #67 |  Israel/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focused on providing actionable insights for B2B marketers and business leaders, this platform offers strategies and tips specifically revolving around LinkedIn to foster brand growth. Key themes include effective content creation, audience engagement, and the latest features on LinkedIn, eschewing outdated tactics in favor of proven methods that yield real results. The host, an expert in LinkedIn dynamics, interviews industry leaders and delves into optimizing company pages and building communities that resonate with audiences, ensuring businesses remain competitive and relevant in a constantly evolving digital landscape.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The LinkedIn™ Branding Show
2. Social Media Marketing Podcast
3. The Diary Of A CEO with Steven Bartlett
4. Feel Better, Live More with Dr Rangan Chatterjee
5. The Mel Robbins Podcast
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Nancy Harhut
2. Bec Chappell
3. Zoe Bermant
4. Sarra Richmond
5. Michaela Alexis
6. Brooke Sellas
7. Ty Heath
8. Scott Aaron
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