Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing
Michelle J Raymond - LinkedIn B2B ExpertSocial Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine bus... more
| Publishes | Weekly | Episodes | 161 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Are your LinkedIn Company Page numbers dropping, and you can’t work out why? Before you blame the algorithm, check these three things you can control and fix today.
In this episode, Michelle J Raymond shares the three checks that come up in almost e... more
Which LinkedIn updates deserve your attention, and which can wait? Michelle J Raymond breaks down Company Page verification, collaborative posts, feed testing and newsletter changes, sharing what she’s tried and what matters for B2B marketers.
Hear... more
How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.
Discover how... more
Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal p... more
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- Top-tier thinking and guidance on LinkedIn
Michelle is one of the top thinkers on how businesses should use LinkedIn to grow. She is articulate about the interplay between the corporate handle and the employee handles and explains in accessible & clear terms how companies should approach this so they can grow. Success here matters: Linkedin is top social channel for b2bs.
Apple Podcasts5ADensmer
United States7 months ago - Extremely helpful
Just what I needed
Apple Podcasts5SteveobbUnited States8 months ago - FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Apple Podcasts5Finnish ChickUnited States2 years ago - LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a reminder from an expert.
Apple Podcasts5Just Maz
United Kingdom2 years ago - Fabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical.
Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful.
I have subscribed and look forward to catching up with previous podcasts as well as future podcasts.
Thanks!
Apple Podcasts5Lynda0444
Australia2 years ago
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Apple Podcasts | #126 | United States/Business/Marketing |
Apple Podcasts | #91 |  Canada/Business/Marketing |
Apple Podcasts | #245 | Australia/Business/Marketing |
Apple Podcasts | #96 |  Denmark/Business/Marketing |
Apple Podcasts | #124 |  Russia/Business/Marketing |
Apple Podcasts | #154 |  Norway/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show focuses on practical, strategy-driven LinkedIn growth for B2B brands, emphasizing a combined approach of strong Company Pages and employee advocacy to build trust and generate demand. Episodes frequently explore governance, measurement beyond vanity metrics, and real-world tactics for activating executives and employees to amplify brand and thought leadership, with recurring emphasis on forming a cohesive “Power of Two” between the company and its people. Notable is a willingness to challenge conventional social media hacks, share candid internal learnings, and showcase hands-on case studies from large global brands and technology-driven organizations.
A distinctive thread is the emphasis on alignment across teams, authentic engag... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Marketing Against The Grain
2. Social Media Marketing Podcast
3. AI Explored
4. Informed: the podcast for LinkedIn® users
5. The Amy Porterfield Show
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Sam Dunning
2. Jay Schwedelson
3. Chris Downey
4. Ashley Sava
5. Jen Roth
6. Molly Hopkins
7. Colin Day
8. Vita Molis
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