Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Michelle J Raymond - LinkedIn B2B ExpertSocial Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing te... more
| Publishes | Weekly | Episodes | 161 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationHow ToBusiness | |||
Listen to this Podcast
Latest Episodes
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.
It didn’t. Marketers did.
In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social tea... more
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.
With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of wha... more
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix... more
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly wha... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Top-tier thinking and guidance on LinkedIn
Michelle is one of the top thinkers on how businesses should use LinkedIn to grow. She is articulate about the interplay between the corporate handle and the employee handles and explains in accessible & clear terms how companies should approach this so they can grow. Success here matters: Linkedin is top social channel for b2bs.
Apple Podcasts5ADensmer
United States25 days ago - Extremely helpful
Just what I needed
Apple Podcasts5SteveobbUnited States2 months ago - FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Apple Podcasts5Finnish ChickUnited Statesa year ago - LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a reminder from an expert.
Apple Podcasts5Just Maz
United Kingdoma year ago - Fabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical.
Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful.
I have subscribed and look forward to catching up with previous podcasts as well as future podcasts.
Thanks!
Apple Podcasts5Lynda0444
Australiaa year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #27 | Australia/Business/Marketing |
Apple Podcasts | #249 |  Germany/Business/Marketing |
Apple Podcasts | #11 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #47 |  Norway/Business/Marketing |
Apple Podcasts | #112 |  Denmark/Business/Marketing |
Apple Podcasts | #151 |  Argentina/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on practical, long-form LinkedIn strategies for B2B brands, with a focus on company-page led growth and employee advocacy. Episodes blend real-world client work, frameworks, and careful targeting over trendy hacks, covering topics like company pages, content strategy, thought leadership, and authentic engagement. Guests range from LinkedIn experts to marketers and authors who discuss how to build credibility, align personal and company presence, and drive sustainable demand in complex buyer journeys. A standout throughline is clarity and relevance—prioritizing useful, repeatable tactics over quick wins, and emphasizing leadership visibility and cross-functional collaboration as core drivers of growth.
Where can I find podcast stats for this podcast?
Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does this podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for this podcast?
Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does this podcast have?
To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The LinkedIn™ Branding Show
2. Build Your Tribe | Grow Your Business with Social Media
3. The Amy Porterfield Show
4. LinkedIn for Entrepreneurs
5. Feel Better, Live More with Dr Rangan Chatterjee
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for this podcast?
Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for this podcast?
Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Lee Densmer
2. Melissa Dawson
3. Moni Oloyede
4. Nancy Harhut
5. Bec Chappell
6. Zoe Bermant
7. Sarra Richmond
8. Michaela Alexis
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.