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Artwork for Social Media for B2B Growth: LinkedIn Strategies and Tips

Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn Expert
Linkedin
Content Creation
B2B Marketing
Content Strategy
Video Marketing
Social Media Marketing World
Personal Branding
Social Media
Branding
Messaging
Positioning
Linked Summit
Customer Engagement
Ai In Marketing
Employee Advocacy
Social Media Strategies
Short Form Video
Company Pages
Thought Leadership
Linkedin Company Pages

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, M... more

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Artwork for Social Media for B2B Growth: LinkedIn Strategies and Tips

Latest Episodes

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success

Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing Worl... more

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

Key moments in this episode -

00:00 Being Salesy on LinkedIn

00:... more

Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.

Key moments in this episode -

00:00 Standing Out in B2B Marketing

00:47 9 Essential Characteristics of B2B Marketing Leaders

03:43 Curi... more

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.

Key moments in this episode -

00:00 Becoming a Speaker

03:14 From LinkedIn ... more

Key Facts

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Recent Guests

Ann Handley
A recognized expert in content marketing and the OG of content marketing.
Episode: Ann Handley's Tips for Spectacular LinkedIn Content
AJ Wilcox
LinkedIn Ads expert and founder of B2Linked
B2Linked
Episode: LinkedIn B2B Ad Campaign Trends & Tips (2025)
Robin O'Connell
LinkedIn insider and expert with nearly 10 years of experience at LinkedIn
LinkedIn
Episode: How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)
Diane Wiredu
A marketing expert with a background in B2B sales, focused on positioning and messaging.
Episode: Get More Engagement on LinkedIn with Winning Positioning & Messaging
JP Hightek
Expert in building premium brands
Episode: Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand
Jera Bean
Social media coach and influencer with nearly 2 million followers.
Episode: How To Use Short Form Video To Grow Your Brand on LinkedIn
Robert Rose
Content marketing strategist and thought leader
Episode: B2B Content Marketing Strategy: What Matters Most in 2024?
Latasha James
Social media consultant, founder of The Latasha James, and YouTube creator.
The Latasha James
Episode: LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility
Ben Amos
Video strategist
Engage Video Marketing
Episode: Making LinkedIn Videos is Easy With This Simple Strategy

Host

Michelle J Raymond
Host and LinkedIn expert specializing in helping businesses leverage LinkedIn for growth and marketing strategies. Focuses on providing actionable insights and training to enhance LinkedIn strategies for B2B success.

Reviews

4.8 out of 5 stars from 47 ratings
  • LinkedIn Expert

    Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a reminder from an expert.

    Apple Podcasts
    5
    Just Maz
    United Kingdom3 months ago
  • Fabulous! Informative!

    I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical.

    Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful.

    I have subscribed and look forward to catching up with previous podcasts as well as future podcasts.

    Thanks!

    Apple Podcasts
    5
    Lynda0444
    Australia3 months ago
  • GOLD!!!

    actionable, on point and fun. michelle makes linkedin accessible and fun for me. highly recommend (oh and her advice works wonders for my b2c business and my personal page as well!)

    Apple Podcasts
    5
    #podcastboss
    Austria5 months ago
  • Can’t get enough of this podcast!

    Michelle’s podcast has quickly become one of my go-to resources for LinkedIn insights. As someone newer to LinkedIn, I’ve found her actionable advice incredibly helpful in shaping my strategy. The clear explanations of the differences between company and personal LinkedIn strategies were particularly valuable, helping me refine my approach. I also appreciate the focus on newsletters, thought leadership, positioning, messaging, and analytics—each episode offers something practical I can apply rig... more

    Apple Podcasts
    5
    Sheaya Grillo
    United States8 months ago
  • Lots of value

    Lots of value - lots of actionable tips! Thank you, Michelle!

    Apple Podcasts
    5
    Val**butterfly^^
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable and practical insights shared, which help in enhancing their LinkedIn strategies.
The content is often described as focused and relevant, appealing to both beginners and experienced users of LinkedIn.
Many express gratitude for the host's expertise and find the short episode format convenient for busy professionals.
Feedback highlights the value in the host's interviews and guest appearances, indicating the breadth of knowledge shared during episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Brand Partnerships on LinkedIn - 2025 Growth Strategy
Q: What makes a creator attractive to brands beyond just the follower count?
Creators should focus on professionalism, being easy to work with, and understanding audience needs to stand out.
How To Make a B2B Brand STAND OUT on LinkedIn
Q: What are some strategies to effectively use LinkedIn for B2B?
Focus on building relationships, engaging authentically, and using the search bar effectively to connect with target audiences.
How To Make a B2B Brand STAND OUT on LinkedIn
Q: Can you introduce yourself and tell us a little bit about your background?
I am Michelle J Raymond, a LinkedIn specialist based in Sydney with 20 years in B2B, focused on teaching businesses how to leverage LinkedIn effectively.
B2B Content Marketing Trends Marketers Need to Know 2025
Q: What is the best tip that you can give content marketers as they head into 2025?
There is a real renaissance happening now, especially on places like LinkedIn and other third-party websites for B2B companies.
Making LinkedIn Videos is Easy With This Simple Strategy
Q: Why is video such an important part of a marketing strategy?
Video is favored by algorithms on social media platforms, it's relatable and easier to connect with audiences; plus, it's a significant part of the B2B buying journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on providing actionable strategies and insights for B2B marketers and business owners, this show unpacks the complexities of using LinkedIn as a powerful tool for growth. Topics range from mastering social selling techniques and building a thriving community, to enhancing personal branding and creating content that converts. The host frequently emphasizes practical advice and real-world examples, making it suitable for those new to LinkedIn as well as seasoned users looking to optimize their strategies. Unique aspects include a strong emphasis on employee advocacy and how to leverage LinkedIn analytics for better engagement and visibility. This resource is invaluable for professionals seeking to elevate their LinkedIn presence and d... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Social Media Marketing Podcast
2. The LinkedIn™ Branding Show
3. AI Explored
4. Social Media Marketing Talk Show
5. The Amy Porterfield Show

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this podcast launched 3 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ann Handley
2. AJ Wilcox
3. Robin O'Connell
4. Diane Wiredu
5. JP Hightek
6. Jera Bean
7. Robert Rose
8. Latasha James

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