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Artwork for The Marketing Book Podcast

The Marketing Book Podcast

Douglas Burdett
Marketing
Advertising
Marketing Strategies
Customer Experience
Buyer Personas
Customer Decision Making
Buyer Insights
The Content Entrepreneur
Chaotic Change
Brand Building
Activation
Creative Quality
Consumer Behaviour
Sales
Customer Loyalty
Personalization
Brand Naming
Rob Meyerson
Innovation
Emotions

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

PublishesWeeklyEpisodes579Founded11 years ago
Categories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for The Marketing Book Podcast

Latest Episodes

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pioneering guide to... more

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir 

ABOUT THE BOOK:

Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of al... more

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane

ABOUT THE BOOK:

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap... more

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal 

ABOUT THE BOOK:

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, sel... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

James Muir
Author and CEO of Best Practice International
Best Practice International
Episode: 501 Unsticking Deals by James Muir
Leslie Zane
Author of The Power of Instinct, The New Rules of Persuasion in Business and Life
Triggers, a brand consultancy firm
Episode: 500 The Power of Instinct by Leslie Zane
Dan White
Author and marketing insights innovator
LID Publishing
Episode: 497 The Smart Advertising Book by Dan White
Nicholas Webb
Bestselling author and keynote speaker on innovation and healthcare
LeaderLogic
Episode: 496 Chaotic Change by Nicholas Webb
Rob Meyerson
Author of Brand Naming, brand consultant, and founder of Heirloom.
Heirloom
Episode: 495 Brand Naming by Rob Meyerson
Terri Sjodin
Author of 'Presentation Ready', expert on persuasive presentations.
Sjodin Communications
Episode: 492 Presentation Ready by Terri Sjodin
Allan Dib
Author of 'Lean Marketing, More Leads, More Profit, Less Marketing'
Episode: 491 Lean Marketing by Allan Dib
Bob Hoffman
Author and advertising expert
Creator of Ad Contrarian Blog
Episode: 490 Inside The Black Box by Bob Hoffman

Host

Douglas Burdett
Host of a leading podcast featuring interviews with notable authors, sharing insights on marketing, sales, and business through engaging conversations.

Reviews

4.9 out of 5 stars from 1.2k ratings
  • Enjoyed this Podcast!

    Been listening to this book since last week, and it has been my fave so far.

    Apple Podcasts
    5
    Wang Mktg
    Philippinesa year ago
  • So genuine

    I genuinely appreciate the depth and clarity you bring to each episode. Your ability to break down complex marketing concepts into actionable insights makes it so accessible for listeners like me. I always find myself inspired after your discussions, especially when you dive into real-world applications. Your passion for helping marketers succeed truly shines through, and it resonates with those of us looking to elevate our strategies!

    Apple Podcasts
    5
    Alexstrath1
    United Statesa year ago
  • The amazing podcast which stays with you for entire week

    I started listening to this podcast since pandemic, however I must confess that I could not listen even to half of his podcasts so far. The reason is Douglas makes it so interesting and informative, you want to know more about the author, you want to read/listen the original book and that makes it a complete experience. I just want more 500 books recommended from you , my friend !

    Apple Podcasts
    5
    Shekhar Bidwai
    Indiaa year ago
  • Insightful!!

    Douglas Burdett’s The Marketing Book Show offers a unique perspective on sales by exploring the intersection of marketing and sales. His interviews with authors of marketing and sales books provide deep insights that sales professionals can apply in their strategies.

    Apple Podcasts
    5
    Andrew Barbuto
    United Statesa year ago
  • A must listen

    If you are or are looking to become a marketing professional, this podcast is the guide to the best learning material. Listen, buy the books and absorb. This is definitely help your career from beginners to establish professionals.

    Apple Podcasts
    5
    TomDonn
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers note the practical value of recommendations, often leading them to purchase books featured in episodes.
The variety of guests and relevant topics keeps the content fresh and actionable for professionals in the industry.
Listeners praise the podcast for its insightful exploration of marketing and sales literature.
Many appreciate the engaging and humorous style of the host, enhancing their learning experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

489 The Content Entrepreneur by Joe Pulizzi
Q: What is Web 3 and how can content entrepreneurs benefit from it?
Web 3 focuses on ownership and allows content creators to control their intellectual property without intermediaries like Amazon or Facebook.
489 The Content Entrepreneur by Joe Pulizzi
Q: Explain what a content entrepreneur is.
A content entrepreneur creates consistent content, builds a loyal audience, and monetizes that audience over time.
491 Lean Marketing by Allan Dib
Q: What is the one metric that stands above all others?
The one metric that's super important above all others is your lifetime value, as it affects everything from customer acquisition costs to overall profitability.
492 Presentation Ready by Terri Sjodin
Q: If readers took only one thing away from the book, what would you hope it would be?
Knowing how to correct presentation mistakes is the real gift of the book.
492 Presentation Ready by Terri Sjodin
Q: What is your plan B for technology failures?
It’s not a matter of if something’s going to happen, it’s when. You need a tech-ready checklist.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Book Podcast

What is The Marketing Book Podcast about and what kind of topics does it cover?

Exploring the ever-evolving landscape of marketing and sales, this podcast offers insightful weekly interviews with authors of notable new books in the field. The discussions often focus on contemporary practices like content marketing, behavioral science, and strategic sales techniques, providing actionable insights for listeners to enhance their marketing effectiveness. Unique elements include the host's comedic background, which adds a refreshing touch of humor to the conversations, making complex topics accessible and enjoyable for a broad audience. Whether you're a seasoned marketer or just starting your journey, the engaging format and expert advice make this a must-listen for anyone in the industry.

Where can I find podcast stats for The Marketing Book Podcast?

Rephonic provides a wide range of podcast stats for The Marketing Book Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Book Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Book Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Marketing Book Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Marketing Book Podcast?

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How many subscribers and views does The Marketing Book Podcast have?

To see how many followers or subscribers The Marketing Book Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Book Podcast?

These podcasts share a similar audience with The Marketing Book Podcast:

1. Think Fast Talk Smart: Communication Techniques
2. Sales Gravy: Jeb Blount
3. The Creative Penn Podcast For Writers
4. The Daily
5. Verdict with Ted Cruz

How many episodes of The Marketing Book Podcast are there?

The Marketing Book Podcast launched 11 years ago and published 579 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Book Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Book Podcast?

Rephonic pulls ratings and reviews for The Marketing Book Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Marketing Book Podcast?

Rephonic provides full transcripts for episodes of The Marketing Book Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Book Podcast?

Recent guests on The Marketing Book Podcast include:

1. James Muir
2. Leslie Zane
3. Dan White
4. Nicholas Webb
5. Rob Meyerson
6. Terri Sjodin
7. Allan Dib
8. Bob Hoffman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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