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Artwork for Power Hour Optometry

Power Hour Optometry

The Power Practice
Optometry
Patient Experience
Artificial Intelligence
Patient Care
Healthcare
Vision Expo
Optometry Practices
Myopia Management
Patient Engagement
Practice Management
Marketing Strategies
Customer Service
Optometry Practice Management
Data-Driven Decision Making
Dental Implants
Audiology
Business Efficiency
Practice Efficiency
Entrepreneurship
High-Value Procedures

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

PublishesWeeklyEpisodes624Founded14 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Power Hour Optometry

Latest Episodes

How are you?

Most people answer that question without thinking.

"Good. Fine. Okay."

Then the conversation moves on, and nothing meaningful is learned.

But what if that question is one of the reasons so many conversations stay stuck at the sur... more

Independent practice performance is under pressure.

Refractions are down. Revenue is down. Exam-only behavior is climbing.

And for many practices, the first half of 2026 has been much tougher than expected.

In this week's episode of Power Hour,... more

YouTube

You did the exam.

You built the relationship.

You made the recommendation.

And then the patient walked out and bought their eyewear somewhere else.

That moment is one of the most frustrating leaks in an independent practice.

But it is also ... more

YouTube

What does it actually mean to be the CEO of your practice?

For many practice owners, that question does not become real until growth starts creating pressure.

The practice gets busier. The team needs more direction. Associates need more training.... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Megan Molony
CEO of Europa Eyewear; former executive at EssilorLuxottica and National Vision
Europa Eyewear
Episode: The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
Nick Lillie
Optometrist; founder/owner transitioning to CEO of his practice
Family Vision Optical / Rejuvenation Dry Eye Center (Grand Rapids, Michigan)
Episode: From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
Dr. Todd Cohan
Optometrist and practice owner
Unspecified
Episode: $800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System
Dr. Luke Small
A third-generation optometrist leading a 110+ year-old Canadian practice
Armstrong & Small Eye Care Centre / Eye Care Village
Episode: From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice
Adam Farkas
Founder and chief technologist of ODwire and CEwire
ODwire / CEwire
Episode: Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire
Dr. Patricia Poma
Owner and practitioner with a specialty-driven ophthalmic practice
Private practice in Metro Detroit
Episode: The $1,000 Revenue Per Patient Model: Building a Specialty-Driven Practice | Dr. Patricia Poma
Cody Tomasik
Founder/Representative
DirectOD
Episode: The $30,000 Recurring Revenue Strategy Every Doctor Should Understand | Membership Plans at Scale
Jeff Fromm
Author and consumer behavior expert; Forbes contributor
Forbes, author of Marketing to Millennials and Marketing to Gen Z
Episode: The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes
Phil Alexander
AI technologist with optical/eyewear background
Former head of marketing at ProVision; AI-focused entrepreneur
Episode: The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes

Host

Eugene Schatzman
Co-host and host with extensive experience in eyecare practice management and business strategy

Reviews

5.0 out of 5 stars from 5k ratings
  • Golden nuggets of marketing

    Every episode is filled with so many actionable items but this recent one on marketing with Daniel Rostenne was amazing. I can’t

    wait to start using some of these amazing ideas

    Thanks!

    AZS

    Apple Podcasts
    5
    AZSEYES
    United States2 years ago
  • Power Hour Optometry hosted by Eugene Shatsman is a standout podcast for business enthusiasts. Eugene's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    2 years ago
  • Missed a golden opportunity

    2/24/21 update: Wow, totally missed an opportunity with hosting Warby Parker, just letting Neil give you a commerical about all the things that they did for COVID. How they approached COVID is yesterday's news, got to be like Gretsky and go where the puck is going to be, not where it is. Could have been asking things about how they determined their price points, decided on materials they used, how they sourced their frames, how they market both in social and traditional media, how they are us... more

    Apple Podcasts
    4
    Boleye
    United States5 years ago
  • Awesome!

    Thanks Gary!

    Apple Podcasts
    5
    Fix the login problem!
    United States6 years ago
  • MUST LISTEN!!

    Dr. Gerber highlights all aspects of Optometry in this can’t miss podcast! He offers insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Marisa J2
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise varied guest expertise—from AI to staffing—to cover a broad spectrum of practice needs.
The show is valued for clear takeaways and actionable frameworks, though some hear ads or sponsor segments as overly prominent at times.
Guests consistently bring practical, implementable advice for running optometry practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
Q: How can independents compete with the big-box players' scale?
By focusing on a clear value proposition, personalized service, storytelling, and leveraging differentiated assortments—especially indie and limited-edition frames—while collaborating with vendor partners to stock the right products and improve turnover.
The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
Q: What do large optical players do well that independents can learn from?
They know their patients through strong CRM and data, have highly segmented messaging, and invest in driving traffic to stores with targeted marketing and a data-driven merchandising approach.
From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
Q: What does it take to become the CEO of your practice?
It requires establishing a clear vision, building scalable systems, developing people who can operate within those systems, and maintaining a culture that reinforces consistent patient experiences and measurable performance. The goal is to move from being the bottleneck to creating an organization that can run with leadership from multiple managers while the founder focuses on strategy.
From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice
Q: What should Luke focus on first as he moves toward a CEO role?
Develop a clear three-year vision in present tense, define annual rocks (goals), and identify the people and process changes needed to achieve the vision while maintaining patient care.
Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire
Q: What would that look like, Adam?
Adam explains the practical paths for a young doc choosing between a commercial practice versus an ophthalmology-focused role, weighing financials, clinical experience, and long-term career goals including scope of practice and mentorship.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Power Hour Optometry

What is Power Hour Optometry about and what kind of topics does it cover?

The show focuses on practical, business-forward innovations in optometry, blending clinical insights with practice growth strategies. Episodes frequently explore revenue models, membership plans, AI-assisted patient journeys, data-driven metrics, burnout prevention, and scalable operations for multi-location practices or independent groups. Notable throughlines include transitioning to specialty services, leveraging technology to improve patient trust and efficiency, and building collaborative ecosystems (alliances, vendor partnerships) to maintain independence while expanding impact. The format tends to mix expert guests, real-world case studies, and actionable frameworks you can apply in day-to-day practice management, pricing, and patien... more

Where can I find podcast stats for Power Hour Optometry?

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How many listeners does Power Hour Optometry get?

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What are the audience demographics for Power Hour Optometry?

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How many subscribers and views does Power Hour Optometry have?

To see how many followers or subscribers Power Hour Optometry has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Power Hour Optometry?

These podcasts share a similar audience with Power Hour Optometry:

1. 20/20 MONEY: The Business of Optometry
2. EYE OWN A BUSINESS
3. The Optometry Success Podcast
4. Optometry: The Ultimate O.D.
5. EyeCode Media

How many episodes of Power Hour Optometry are there?

Power Hour Optometry launched 14 years ago and published 624 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Power Hour Optometry?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Power Hour Optometry?

Rephonic pulls ratings and reviews for Power Hour Optometry from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Power Hour Optometry?

Recent guests on Power Hour Optometry include:

1. Megan Molony
2. Nick Lillie
3. Dr. Todd Cohan
4. Dr. Luke Small
5. Adam Farkas
6. Dr. Patricia Poma
7. Cody Tomasik
8. Jeff Fromm

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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