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Power Hour Optometry

The Power Practice
Optometry
Patient Experience
Artificial Intelligence
Dental Implants
Entrepreneurship
Healthcare
High-Value Procedures
Business Efficiency
Marketing In Dental Practices
Federal Trade Commission
Business Strategies
Insurance Vs Cash Payments
Imaging Technologies
Patient Education
Communication Skills
Eyecare
Non-Compete Agreements
Conversion Engine
Billing Practices
Myopia Management

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

PublishesWeeklyEpisodes584Founded13 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Power Hour Optometry

Latest Episodes

What happens when you bring together some of the sharpest minds shaping the future of optometry and optical retail? 

You get an unfiltered conversation that uncovers where innovation meets patient care, where business decisions meet real-world pr... more

In this special edition of Power Hour recorded live at Vision Expo West, host Eugene Shatsman takes you behind the scenes of the VSP Vision Innovation Challenge, co-hosted by VSP Vision Global Innovation Center, The Vision Council, and MATTER, and f... more

Ten Patients. $1.2K Each. How Dr. Evie Lawson Rebuilt the Exam and the Business 

What if your next growth leap didn’t come from seeing more patients, but from redesigning the visit itself?

YouTube

What stories are shaping the future of optometry, and how do we know where the industry is headed? 

To answer that, we turned to someone with perhaps the broadest view in eyecare today: Anne M. Cooper, Editorial Director of Vision Monday and 20/2... more

YouTube

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Optometry: The Ultimate O.D.
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Optometric Insights MediaDr. Dave Kading & Dr. Mile Brujic

Recent Guests

Dr. Evie Lawson
Single doctor practice owner and top prescriber for Neuralens
Episode: $1,200 Revenue Per Patient in a Single-OD Practice & Neurolens’ Rebrand to Newton
Anne Cooper
Editorial director of Vision Monday and 20, 20 Magazine
Vision Monday, 20, 20 Magazine
Episode: The Future of Eyecare Media: Anne M. Cooper on Trends, Technology, and Change
Ashley Mills
CEO of Division Council
Division Council
Episode: The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
Elise Hinkle
Vice President of Research and Insights at Division Council
Division Council
Episode: The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
Omar El-Atibe
Senior Manager of Government Relations at Division Council
Division Council
Episode: The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
Dr. Chelsea Kesty
Double board certified dermatologist with a focus on aesthetics around the eyes
St. Petersburg Skin and Laser
Episode: Bringing Aesthetics into Optometry: Dr. Chelsea Kesty on Lasers, Toxins & the $10K Patient Opportunity
Dr. Ruth Mannschreck
A dentist who transformed her practice by reducing her work hours while maintaining profitability.
Episode: Designing a Practice That Works for Your Life: Dr. Ruth Mannschreck on Systems, Culture & Freedom
Dr. Gary Gerber
Former optometrist turned consultant and musician, with extensive experience in helping practices grow
Power Practice
Episode: How Pursuing Passions Outside Optometry Can Grow the Value of Your Practice, with Dr. Gary Gerber
Scott Morris
Co-editor of the AI in iCare journal and innovator in eye care
Episode: AI Is Changing the Way You Practice: What Every Optometrist Needs to Know in 2025

Host

Eugene Shatsman

Reviews

5.0 out of 5 stars from 1.7k ratings
  • Golden nuggets of marketing

    Every episode is filled with so many actionable items but this recent one on marketing with Daniel Rostenne was amazing. I can’t

    wait to start using some of these amazing ideas

    Thanks!

    AZS

    Apple Podcasts
    5
    AZSEYES
    United Statesa year ago
  • Power Hour Optometry hosted by Eugene Shatsman is a standout podcast for business enthusiasts. Eugene's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    a year ago
  • Missed a golden opportunity

    2/24/21 update: Wow, totally missed an opportunity with hosting Warby Parker, just letting Neil give you a commerical about all the things that they did for COVID. How they approached COVID is yesterday's news, got to be like Gretsky and go where the puck is going to be, not where it is. Could have been asking things about how they determined their price points, decided on materials they used, how they sourced their frames, how they market both in social and traditional media, how they are us... more

    Apple Podcasts
    4
    Boleye
    United States5 years ago
  • Awesome!

    Thanks Gary!

    Apple Podcasts
    5
    Fix the login problem!
    United States5 years ago
  • MUST LISTEN!!

    Dr. Gerber highlights all aspects of Optometry in this can’t miss podcast! He offers insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Marisa J2
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

New format much improved, and the content is engaging and relevant.
The discussions always help me stay informed about industry trends and valuable insights for my practice.
Every episode is filled with so many actionable items that I can't wait to start using some of these amazing ideas.
Listeners appreciate the content's relevance and actionable nature, highlighting case studies and expert opinions.
Some listeners express concern regarding audio quality and excessive advertisements in certain episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie
Q: How do you position your treatment plans?
We lowered the barrier to entry by breaking down treatment costs into smaller payments and offering incentives.
12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie
Q: What are some of the behaviors that you recognized that are now like absolutely standard operating procedure?
We assume the sale during the handoff and communicate in a way that patients understand the importance of treatments.
How Should You Pay Your Doctors? Metric of the Quarter with Dr. Jason Lake
Q: How do you recommend structuring pay for doctors?
You need to focus on both productivity metrics and a small base salary to ensure motivation and fair compensation.
Designing a Practice That Works for Your Life: Dr. Ruth Mannschreck on Systems, Culture & Freedom
Q: What happened to your revenue when you cut your hours?
It took a dive in the beginning, but we brought it back up to where it was originally and grew from there.
The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake
Q: What is a healthy capture rate for practices?
The average capture rate should be around 60-65%, which has seen a slight decline recently, necessitating focused efforts on improving patient engagement and product offerings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Power Hour Optometry

What is Power Hour Optometry about and what kind of topics does it cover?

Focused on the optometric industry, this podcast offers a wealth of insights into the dynamic landscape of eye care, practice management, and innovative strategies for success. Frequent discussions cover a multitude of relevant topics such as financial trends affecting optometry practices, effective practice management techniques, and advancements in technology including artificial intelligence. With expert guests offering specialized knowledge across various fields related to optometry, the content not only addresses current industry challenges but also dives into proactive solutions that practitioners can implement to enhance their operations and patient experiences. It stands out for its practical advice aimed at helping optometrists thr... more

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How many listeners does Power Hour Optometry get?

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How many subscribers and views does Power Hour Optometry have?

To see how many followers or subscribers Power Hour Optometry has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Power Hour Optometry?

These podcasts share a similar audience with Power Hour Optometry:

1. EYE OWN A BUSINESS
2. 20/20 MONEY
3. The Optometry Money Podcast
4. Optometry: The Ultimate O.D.
5. Optometric Insights Media

How many episodes of Power Hour Optometry are there?

Power Hour Optometry launched 13 years ago and published 584 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Power Hour Optometry?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Power Hour Optometry?

Rephonic pulls ratings and reviews for Power Hour Optometry from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Power Hour Optometry?

Recent guests on Power Hour Optometry include:

1. Dr. Evie Lawson
2. Anne Cooper
3. Ashley Mills
4. Elise Hinkle
5. Omar El-Atibe
6. Dr. Chelsea Kesty
7. Dr. Ruth Mannschreck
8. Dr. Gary Gerber

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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