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Power Hour Optometry

The Power Practice
Optometry
Patient Experience
Artificial Intelligence
Patient Care
Healthcare
Vision Expo
Optometry Practices
Myopia Management
Patient Engagement
Practice Management
Marketing Strategies
Customer Service
Optometry Practice Management
Data-Driven Decision Making
Audiology
Business Efficiency
Dental Implants
Practice Efficiency
Entrepreneurship
Hearing Aids

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

PublishesWeeklyEpisodes627Founded14 years ago
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MarketingBusinessEntrepreneurship

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Latest Episodes

How many good ideas have disappeared inside your practice?

You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change.

Everyone agreed. But then, a few weeks later, you realized nobody was r... more

Most ODs who enter aesthetics start in a similar place.

They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then the opportunity stalls.

Th... more

YouTube

Most practices assume that selling more glasses means making more money.

But what if that is not always true?

In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. T... more

YouTube

How are you?

Most people answer that question without thinking.

"Good. Fine. Okay."

Then the conversation moves on, and nothing meaningful is learned.

But what if that question is one of the reasons so many conversations stay stuck at the sur... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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EyeCode MediaChristopher Wolfe, OD, FAAO, Dipl. ABO
Optometry: The Ultimate O.D.
Optometry: The Ultimate O.D.Optometry: The Ultimate O.D. Podcast

Recent Guests

Brian Abert
OD with multi-doctor practice in North Denver suburbs
Independent practice in Thornton, CO
Episode: Three Practices Reveal Where Your Optical Is Leaking Profit
Trinae Rosato
OD running a single-OD practice in New Jersey
Independent practice in New Jersey
Episode: Three Practices Reveal Where Your Optical Is Leaking Profit
Lacy Crissup
OD who took over dad's practice in Northeast Oklahoma
Independent multi-generational practice in Northeast Oklahoma
Episode: Three Practices Reveal Where Your Optical Is Leaking Profit
Jason Lake
Optometrist
Independent Practice (data source)
Episode: Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
Megan Molony
CEO of Europa Eyewear; former executive at EssilorLuxottica and National Vision
Europa Eyewear
Episode: The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
Nick Lillie
Optometrist; founder/owner transitioning to CEO of his practice
Family Vision Optical / Rejuvenation Dry Eye Center (Grand Rapids, Michigan)
Episode: From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
Dr. Todd Cohan
Optometrist and practice owner
Unspecified
Episode: $800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System
Dr. Luke Small
A third-generation optometrist leading a 110+ year-old Canadian practice
Armstrong & Small Eye Care Centre / Eye Care Village
Episode: From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice
Adam Farkas
Founder and chief technologist of ODwire and CEwire
ODwire / CEwire
Episode: Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire

Host

Eugene Schatzman
Co-host and host with extensive experience in eyecare practice management and business strategy

Reviews

5.0 out of 5 stars from 5k ratings
  • Golden nuggets of marketing

    Every episode is filled with so many actionable items but this recent one on marketing with Daniel Rostenne was amazing. I can’t

    wait to start using some of these amazing ideas

    Thanks!

    AZS

    Apple Podcasts
    5
    AZSEYES
    United States2 years ago
  • Power Hour Optometry hosted by Eugene Shatsman is a standout podcast for business enthusiasts. Eugene's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    2 years ago
  • Missed a golden opportunity

    2/24/21 update: Wow, totally missed an opportunity with hosting Warby Parker, just letting Neil give you a commerical about all the things that they did for COVID. How they approached COVID is yesterday's news, got to be like Gretsky and go where the puck is going to be, not where it is. Could have been asking things about how they determined their price points, decided on materials they used, how they sourced their frames, how they market both in social and traditional media, how they are us... more

    Apple Podcasts
    4
    Boleye
    United States5 years ago
  • Awesome!

    Thanks Gary!

    Apple Podcasts
    5
    Fix the login problem!
    United States6 years ago
  • MUST LISTEN!!

    Dr. Gerber highlights all aspects of Optometry in this can’t miss podcast! He offers insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Marisa J2
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise varied guest expertise—from AI to staffing—to cover a broad spectrum of practice needs.
The show is valued for clear takeaways and actionable frameworks, though some hear ads or sponsor segments as overly prominent at times.
Guests consistently bring practical, implementable advice for running optometry practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
Q: What can practices start doing today to offset the downturn?
Focus on in-office execution: train staff to communicate value clearly, implement three-times messaging for recommendations, use bundled/value-driven pricing, consider membership plans, and pre-appoint patients to stay engaged and ready for when demand returns.
Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
Q: What data points are most concerning for independent practices right now?
The most concerning data are declines in refractions and revenue, with a notable drop in May and a continued pressure on capture rates, tied closely to consumer sentiment and delayed demand.
The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
Q: How can independents compete with the big-box players' scale?
By focusing on a clear value proposition, personalized service, storytelling, and leveraging differentiated assortments—especially indie and limited-edition frames—while collaborating with vendor partners to stock the right products and improve turnover.
The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
Q: What do large optical players do well that independents can learn from?
They know their patients through strong CRM and data, have highly segmented messaging, and invest in driving traffic to stores with targeted marketing and a data-driven merchandising approach.
From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
Q: What does it take to become the CEO of your practice?
It requires establishing a clear vision, building scalable systems, developing people who can operate within those systems, and maintaining a culture that reinforces consistent patient experiences and measurable performance. The goal is to move from being the bottleneck to creating an organization that can run with leadership from multiple managers while the founder focuses on strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Power Hour Optometry

What is Power Hour Optometry about and what kind of topics does it cover?

The show focuses on practical, business-forward innovations in optometry, blending clinical insights with practice growth strategies. Episodes frequently explore revenue models, membership plans, AI-assisted patient journeys, data-driven metrics, burnout prevention, and scalable operations for multi-location practices or independent groups. Notable throughlines include transitioning to specialty services, leveraging technology to improve patient trust and efficiency, and building collaborative ecosystems (alliances, vendor partnerships) to maintain independence while expanding impact. The format tends to mix expert guests, real-world case studies, and actionable frameworks you can apply in day-to-day practice management, pricing, and patien... more

Where can I find podcast stats for Power Hour Optometry?

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How many listeners does Power Hour Optometry get?

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What are the audience demographics for Power Hour Optometry?

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How many subscribers and views does Power Hour Optometry have?

To see how many followers or subscribers Power Hour Optometry has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Power Hour Optometry?

These podcasts share a similar audience with Power Hour Optometry:

1. 20/20 MONEY: The Business of Optometry
2. EYE OWN A BUSINESS
3. The Optometry Success Podcast
4. EyeCode Media
5. Optometry: The Ultimate O.D.

How many episodes of Power Hour Optometry are there?

Power Hour Optometry launched 14 years ago and published 627 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Power Hour Optometry?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Power Hour Optometry?

Rephonic pulls ratings and reviews for Power Hour Optometry from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Power Hour Optometry?

Rephonic provides full transcripts for episodes of Power Hour Optometry. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Power Hour Optometry?

Recent guests on Power Hour Optometry include:

1. Brian Abert
2. Trinae Rosato
3. Lacy Crissup
4. Jason Lake
5. Megan Molony
6. Nick Lillie
7. Dr. Todd Cohan
8. Dr. Luke Small

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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