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Power Hour Optometry

The Power Practice
Optometry
Patient Experience
Artificial Intelligence
Patient Care
Healthcare
Myopia Management
Vision Expo
Optometry Practices
Patient Engagement
Practice Management
Marketing Strategies
Customer Service
Optometry Practice Management
Data-Driven Decision Making
Dental Implants
Audiology
Business Efficiency
Practice Efficiency
Entrepreneurship
High-Value Procedures

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

PublishesWeeklyEpisodes632Founded14 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Power Hour Optometry

Latest Episodes

What if your next big optical growth opportunity has nothing to do with bringing more patients through the door?

What if it is already sitting on your frame board?

This week's Power Hour was recorded live on stage at Eyecare B.O.S.S. Live, where ... more

Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy.

None of that is particularly surprising.

But then the latest industry data shows something much more interesting:

When certain p... more

YouTube

What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop?

That question sits at the center of this week's Power ... more

YouTube

For years, the conversation with AMD patients has largely been about one thing:

How do we slow this down?

But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today – they talk about how to main... more

YouTube

Key Facts

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The Optometry Money PodcastEvon Mendrin CFP®, CSLP®

Recent Guests

Kris Stevens
Vice President of Research at The Vision Council
The Vision Council
Episode: Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal
David Friedfeld
President of ClearVision Optical
ClearVision Optical
Episode: 10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
Dalton Brothers
Optometrist, practice owner in Joppa, Missouri; early adopter of photobiomodulation for AMD
Independent practice (Missouri)
Episode: 200 Patients' Vision Maintained, 22 Treatments, $440,000: The AMD Opportunity
Chris White
Optometrist with San Juan Islands practices; early adopter and advocate of photobiomodulation for AMD
Private practice (San Juan Islands)
Episode: 200 Patients' Vision Maintained, 22 Treatments, $440,000: The AMD Opportunity
Kate Daluyin
Optometrist and founder of a myopia management program in Charlotte
Studio 2020, Charlotte, NC
Episode: 60% Convert at $4,500/pt: Are You Doing Virtual Myopia Consults Yet?
Amanda Barker
Optometrist and founder of a multi-location aesthetics practice
Independent esthetics business affiliated with her eye care practice
Episode: The OD's Guide on How to Build a $1 Million Aesthetics Practice
Brian Abert
OD with multi-doctor practice in North Denver suburbs
Independent practice in Thornton, CO
Episode: Three Practices Reveal Where Your Optical Is Leaking Profit
Trinae Rosato
OD running a single-OD practice in New Jersey
Independent practice in New Jersey
Episode: Three Practices Reveal Where Your Optical Is Leaking Profit
Lacy Crissup
OD who took over dad's practice in Northeast Oklahoma
Independent multi-generational practice in Northeast Oklahoma
Episode: Three Practices Reveal Where Your Optical Is Leaking Profit

Hosts

Eugene Shatsman
Host of Power Hour Optometry; Power Practice
Eugene Schatzman
Host of Power Hour Optometry; Power Practice

Reviews

5.0 out of 5 stars from 5.1k ratings
  • Golden nuggets of marketing

    Every episode is filled with so many actionable items but this recent one on marketing with Daniel Rostenne was amazing. I can’t

    wait to start using some of these amazing ideas

    Thanks!

    AZS

    Apple Podcasts
    5
    AZSEYES
    United States2 years ago
  • Power Hour Optometry hosted by Eugene Shatsman is a standout podcast for business enthusiasts. Eugene's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    2 years ago
  • Missed a golden opportunity

    2/24/21 update: Wow, totally missed an opportunity with hosting Warby Parker, just letting Neil give you a commerical about all the things that they did for COVID. How they approached COVID is yesterday's news, got to be like Gretsky and go where the puck is going to be, not where it is. Could have been asking things about how they determined their price points, decided on materials they used, how they sourced their frames, how they market both in social and traditional media, how they are us... more

    Apple Podcasts
    4
    Boleye
    United States6 years ago
  • Awesome!

    Thanks Gary!

    Apple Podcasts
    5
    Fix the login problem!
    United States6 years ago
  • MUST LISTEN!!

    Dr. Gerber highlights all aspects of Optometry in this can’t miss podcast! He offers insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Marisa J2
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High production quality and strong guest caliber are noted by listeners.
Guests consistently provide practical, actionable insights for real-world clinics.
Format improvements and useful templates are frequent takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
Q: What practical steps can a clinic take to become more retail-first without compromising medical care?
Implement a strong handoff process, train staff to present curated frames before and after exams, use surveys to understand patient needs, and create a compelling in-store experience that blends medical services with retail convenience.
10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
Q: How has online purchasing affected independent optometry, and what should practices do to compete?
He notes that online volume rose post-COVID but that in-store experiences and eye exams remain crucial; independents should embrace omni-channel approaches, offer budget-friendly options, and ensure a strong in-person retail experience to compete with online providers.
10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
Q: What would you change about your practice if you had to start thinking like a great retailer?
David explains the need to reframe the patient journey around a retail experience, with proactive pre-visit warmups, personalized frame recommendations, and a seamless doctor-to-dispensing handoff to heighten the likelihood of eyewear purchases.
60% Convert at $4,500/pt: Are You Doing Virtual Myopia Consults Yet?
Q: What are the top three objections in virtual consults and how do you address them?
Price/cost, whether the child truly needs treatment, and skepticism about the science (voodoo). She counters with bundled pricing, reinforces the evidence base, and emphasizes that treatment is necessary to slow progression rather than promise a perfect outcome.
60% Convert at $4,500/pt: Are You Doing Virtual Myopia Consults Yet?
Q: How do you explain axial length to parents and why is it important?
She compares axial length to a growth chart for the eye, explains typical values, and shows how a longer-than-expected axial length signals progression risk, using relatable age-based comparisons to build understanding and urgency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Power Hour Optometry

What is Power Hour Optometry about and what kind of topics does it cover?

A practical, business-focused show covering how optometry practices can grow and operate more efficiently. Episodes frequently explore systems, patient experience, revenue optimization, and the evolving role of technology—often featuring practitioners who've scaled their clinics, added adjacent services, or implemented membership and AI-driven workflows. A standout trait is the emphasis on repeatable processes, accountability, and real-world case studies that listeners can apply, with occasional deep dives into marketing, leadership, and vendor partnerships. The format tends to mix coaching with actionable templates and live walkthroughs, making it useful for owners, managers, and ambitious clinicians seeking measurable practice improvement... more

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How many listeners does Power Hour Optometry get?

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To see how many followers or subscribers Power Hour Optometry has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Power Hour Optometry?

These podcasts share a similar audience with Power Hour Optometry:

1. 20/20 MONEY: The Business of Optometry
2. EYE OWN A BUSINESS
3. The Optometry Success Podcast
4. EyeCode Media
5. The Optometry Money Podcast

How many episodes of Power Hour Optometry are there?

Power Hour Optometry launched 14 years ago and published 632 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Power Hour Optometry?

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Where can I see ratings and reviews for Power Hour Optometry?

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What guests have appeared on Power Hour Optometry?

Recent guests on Power Hour Optometry include:

1. Kris Stevens
2. David Friedfeld
3. Dalton Brothers
4. Chris White
5. Kate Daluyin
6. Amanda Barker
7. Brian Abert
8. Trinae Rosato

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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