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Artwork for 20/20 MONEY: The Business of Optometry

20/20 MONEY: The Business of Optometry

Adam Cmejla
Optometry
Financial Planning
Optometry Practice Management
Practice Management
Patient Experience
Practice Ownership
Goal Setting
Leadership
Business Management
Retirement Planning
Communication
Private Equity
Optometry Practices
Financial Independence
Tax Planning
Vision Care Plans
Delegation
Patient Care
Private Practice
Professional Development

20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operati... more

PublishesWeeklyEpisodes414Founded8 years ago
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Artwork for 20/20 MONEY: The Business of Optometry

Latest Episodes

The most expensive professional service may not be the one with the highest price—it may be the one you mistakenly thought was a great deal.

In this episode of 20/20 Money: The Business of Optometry, I explore the familiar idea of "good, fast, and ... more

What does it really take to build and lead a successful multi-location optometry practice? In this episode of 20/20 Money, I'm joined by Dr. Andy Yaryan, Dr. Jeni Kohn, and Dr. Patrick Curran, three experienced practice owners who offer an honest loo... more

The most expensive mistake in your practice might be solving a problem you never proved existed.

Dr. Jen Stewart joins me back on the show for a conversation about making better decisions before writing the check. Inspired by Jim Collins' concept ... more

The investments you own may be perfectly reasonable—and still be completely wrong for you.

In this episode of 20/20 Money: The Business of Optometry, I'm joined again by Peter Lazaroff, Chief Investment Officer at Plancorp and author of The Perfect... more

Key Facts

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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Andy Yaryan
Dr. Andy Yaryan, Yaryan Eye Care Center (three-location practice in East Central Indiana)
Yaryan Eye Care Center
Episode: The problems success doesn't solve
Jeni Kohn
Dr. Jeni Kohn, Moses Eye Care Centers (Northwest Indiana)
Moses Eye Care Centers
Episode: The problems success doesn't solve
Patrick Curran
Dr. Patrick Curran, Southwest Virginia optometry group (Roanoke/Blacksburg area)
Six-location independent practice
Episode: The problems success doesn't solve
Jen Stewart
Optometrist and guest on the show
Not explicitly stated in transcript
Episode: Before you write the check, prove the problem first
Jared Porter
Co-founder of 401Go, focused on marketing and strategy of the organization
401Go
Episode: The 401(k) rules have changed. Has your retirement plan?
Jeremy Bono
Director of Optometry Marketing Services
IDOC
Episode: Why your optometry marketing isn't working with Jeremy Bono from IDOC Marketing
Kyle Klute
Optometrist (OD), guest on show
Unspecified in transcript
Episode: Is optometry too focused on specialty services? A discussion with Dr. Kyle Klute
Dr. Mick Kling
Optometry practice owner and strategist (Vision Source)
Vision Source
Episode: A simple introduction to AI for optometry practice owners: a practical conversation with Dr. Mick Kling
Dr. Ryan Hansen
Founder of Forest City Eye Care
Forest City Eye Care
Episode: Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen

Host

Adam Cmejla
Host of 20/20 MONEY: The Business of Optometry

Reviews

4.9 out of 5 stars from 128 ratings
  • Timing is everything!

    Very. long time listener, first time reviewer. Somehow Adam has the. uncanny ability of presenting an episode that is exactly what I needed to hear at that exact time in my personal and professional life.

    Thank you Adam and your. guests for great content!

    Doug Walker OD

    Apple Podcasts
    5
    Country Eye Guy
    United States3 years ago
  • Big fan

    Great show, he has great guess and content that inspires change in my day to day

    Apple Podcasts
    5
    theDster
    United States3 years ago
  • Awesome content!

    Week after week of great topics and guests. It’s been extremely valuable

    Apple Podcasts
    5
    Nate738366836
    United States3 years ago
  • 10/10 Recommend

    20/20 Money has helped me with everything from navigating student loan repayment to negotiating a partnership to opening a cold start. Thank you for making this content - there’s nothing else like it out there!

    Apple Podcasts
    5
    Amanda Gerson
    United States4 years ago
  • The Best Financial Education for O.D.s

    Step 1: Go to Optometry School

    Step 2: Profit

    Step 3: Listen to 20/20 Money

    Step 4: Actually keep your profits and enjoy financial freedom!

    Apple Podcasts
    5
    MattH65
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse, high-value perspectives
Content consistently useful for practice owners and financial planning
Shows practical, actionable guidance for optometrists

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Talking Points

Recent interactions between the hosts and their guests.

The 401(k) rules have changed. Has your retirement plan?
Q: How does auto enrollment influence plan design and regulatory considerations for new plans?
Auto enrollment can increase participation and bring more employees into the plan, but it creates additional requirements like tracking eligibility, sending notices, and potential audit considerations; using technology to automate these tasks is essential to reduce administrative burden.
The 401(k) rules have changed. Has your retirement plan?
Q: What are the most important practical attributes to evaluate when choosing a 401K platform for a practice?
Key factors include payroll integration quality, the level of 360-degree integration, transparent fees, available plan designs (including profit sharing and Safe Harbor options), scalability for future growth, and the provider's ability to educate and support employees through automation and communication.
Is optometry too focused on specialty services? A discussion with Dr. Kyle Klute
Q: How do you reconcile the professional approach with the business model needed to be viable?
By focusing on comprehensive care, building strong protocols, and ensuring patient needs drive technology choices rather than marketing hype or FOMO, which supports sustainable profitability.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: What are the five steps to introducing new services and pricing effectively?
1) Decide what to ask and evaluate; 2)Define the process from comprehensive to specialty services; 3) Communicate clearly with patients; 4) Know expected revenue per hour and how new services affect it; 5) Train and retrain the team and track results.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: What is the key to pricing in relation to third-party payers?
Know Medicare allowable in your locale, verify payer fee schedules, and adjust your posted fees gradually to match what private payers actually pay; test increases across all patients, not just one payer.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About 20/20 MONEY: The Business of Optometry

What is 20/20 MONEY: The Business of Optometry about and what kind of topics does it cover?

This show targets optometrists and private-practice owners seeking practical guidance on running a profitable practice, building wealth, and planning for exits. Episodes center on practice management, pricing strategies, workforce leadership, and scalable business models—from financing and acquisitions to Medicaid clinic settings and AI-enabled management. Guests span optometry owners, clinicians, and industry experts who share actionable frameworks, real-world case studies, and templates for improving cash flow, patient experience, and long-term enterprise value. A standout thread is the consistent emphasis on integrating financial planning with clinical operations, plus a willingness to explore unconventional models (e.g., school-based Me... more

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Which podcasts are similar to 20/20 MONEY: The Business of Optometry?

These podcasts share a similar audience with 20/20 MONEY: The Business of Optometry:

1. The Optometry Success Podcast
2. EYE OWN A BUSINESS
3. Power Hour Optometry
4. EyeCode Media
5. The Optometry Money Podcast

How many episodes of 20/20 MONEY: The Business of Optometry are there?

20/20 MONEY: The Business of Optometry launched 8 years ago and published 414 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 20/20 MONEY: The Business of Optometry?

Recent guests on 20/20 MONEY: The Business of Optometry include:

1. Andy Yaryan
2. Jeni Kohn
3. Patrick Curran
4. Jen Stewart
5. Jared Porter
6. Jeremy Bono
7. Kyle Klute
8. Dr. Mick Kling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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