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Artwork for 20/20 MONEY: The Business of Optometry

20/20 MONEY: The Business of Optometry

Adam Cmejla
Optometry
Financial Planning
Optometry Practice Management
Practice Management
Hiring Associates
Goal Setting
Retirement
Optical Management
Work-Life Balance
Leadership
Quality Of Life
Patient Experience
Tax Planning
Vision Expo East
Frame Inventory
Job Descriptions
Benchmarking
Vision Care Plans
Intense Pulsed Light
Revenue Management

20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operati... more

PublishesWeeklyEpisodes387Founded7 years ago
Number of ListenersCategories
EducationBusiness

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Artwork for 20/20 MONEY: The Business of Optometry

Latest Episodes

Health insurance is one of the most confusing and frustrating decisions practice owners face. In this episode I sit down with Matt Allen, founder of Iconic Insurance, to break down the real options available to optometric practice owners and their te... more

Many optometrists are either leaving money on the table with their tax strategy—or unknowingly pushing the boundaries of tax law.

Today's episode is my guest appearance on Dr. Steve Vargo's Eye Own a Business Podcast. Steve invited me onto his show... more

In this episode I sit down with Dr. Vicki Weiss, president of VOSH International, to talk about how optometrists can use their clinical skills to create impact far beyond their own practices. We discuss how VOSH has evolved from the traditional short... more

Recording live from IDOC Connection in Orlando, I sit down with Dr. Todd Cohan, Sadie Blair, and Polly Stearns from Forsight Vision and Midwest Dry Eye Center to talk about the relationship between vision and execution inside a growing private practi... more

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Recent Guests

Dr. Vicki Weiss
President of VOSH International
VOSH International
Episode: How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International
Dr. Todd Cohan
Doctor in Forsight Vision / Midwest Dry Eye Center
Forsight Vision and Midwest Dry Eye Center
Episode: Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair
Polly Stearns
Manager / Leader in Forsight Vision
Forsight Vision
Episode: Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair
Sadie Blair
Operations Manager
Forsight Vision / Midwest Dry Eye Center
Episode: Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair
Mandy Brown
Expert in operational efficiency and business management for optometry practices.
Episode: Getting unstuck from the messy middle of business operations with Mandy Brown
Bill Gerber
Founder and CEO of the Optical Marketing Group
Optical Marketing Group
Episode: Design tips to maximize the patient experience (and thus your profitability) with Bill Gerber
Tom Turmell
Founder of TMT Capital
TMT Capital
Episode: Why value creation matters more than timing your exit: a conversation with Tom Turmell
Dr. Andy Yaryan
Successful practice owner with experience in recruiting and retaining ODs
Episode: A blueprint to successfully recruit ODs to join small town practices with Dr. Andy Yaryan, OD
Julie Helmus
O.D. and private practice owner with extensive experience in integrating care and managing patient relationships.
Episode: The how and why of taking time (literally) out of the practice to work ON your practice with Drs. Julie Helmus & Paul Mormon, OD

Host

Adam Cmejla
Host focused on optometry practice management, financial planning, and long-term strategy.

Reviews

4.9 out of 5 stars from 121 ratings
  • Timing is everything!

    Very. long time listener, first time reviewer. Somehow Adam has the. uncanny ability of presenting an episode that is exactly what I needed to hear at that exact time in my personal and professional life.

    Thank you Adam and your. guests for great content!

    Doug Walker OD

    Apple Podcasts
    5
    Country Eye Guy
    United States2 years ago
  • Big fan

    Great show, he has great guess and content that inspires change in my day to day

    Apple Podcasts
    5
    theDster
    United States2 years ago
  • Awesome content!

    Week after week of great topics and guests. It’s been extremely valuable

    Apple Podcasts
    5
    Nate738366836
    United States3 years ago
  • 10/10 Recommend

    20/20 Money has helped me with everything from navigating student loan repayment to negotiating a partnership to opening a cold start. Thank you for making this content - there’s nothing else like it out there!

    Apple Podcasts
    5
    Amanda Gerson
    United States3 years ago
  • The Best Financial Education for O.D.s

    Step 1: Go to Optometry School

    Step 2: Profit

    Step 3: Listen to 20/20 Money

    Step 4: Actually keep your profits and enjoy financial freedom!

    Apple Podcasts
    5
    MattH65
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring diverse expertise that translates to real-world tactics.
Content is highly relevant for practice owners seeking growth and profitability.
The host delivers practical, actionable guidance with strong guest variety.
Show provides clear frameworks and measurable takeaways for leadership and operations.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International
Q: What are the biggest misconceptions ODs have about VOSH today?
Many think VOSH is just a clinic that goes in and leaves; in reality it emphasizes training, collaboration with local providers, and sustainable development of optometry through education, licensing efforts, and integration with ophthalmology.
How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International
Q: What is the core evolution of VOSH International from its early days to today?
VOSH started with short-term clinics delivering glasses in low- and middle-income countries, then expanded to a structured, hybrid model with online education, cross-border collaboration, and long-term capacity building, aiming to empower local eye care providers and pair US chapters with international partners.
SNEAK PEEK: How to give patients choices when in the exam lane - The Optometry Success Podcast
Q: How should a practice handle scheduling to avoid empty slots while still giving patients a thoughtful learning curve for new processes?
Back-fill the schedule gradually, use a staggered open time approach (e.g., 8:00, 8:15, 8:30) to create a learning curve, and measure the impact before fully overhauling the schedule.
SNEAK PEEK: How to give patients choices when in the exam lane - The Optometry Success Podcast
Q: What pushback do you typically see from patients when you identify something in the wellness exam that requires a back visit under health insurance?
Patients often question whether the issue really requires a return visit, and the conversation should emphasize the evidence, the value of follow-up care, and how it fits into their overall health plan, while setting clear expectations.
Getting unstuck from the messy middle of business operations with Mandy Brown
Q: How can practice owners identify when their business has outgrown them?
Owners should practice self-awareness and check quarterly to understand their role and responsibilities, looking for signs of overwhelming stress or burnout. If they find themselves unsure of their next best step, it might be time to consider reinforcements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About 20/20 MONEY: The Business of Optometry

What is 20/20 MONEY: The Business of Optometry about and what kind of topics does it cover?

The show targets optometrists and private-practice owners, focusing on practice management, financial planning, growth strategies, and exit planning. Episodes commonly explore leadership, KPI systems, patient experience, recruitment, hiring delegation, and the economics of optometry—often featuring practitioners, strategists, and industry experts who share actionable frameworks and real-world case studies. A notable strength is bridging clinical practice with financial and operational leverage, helping owners scale multi-location groups, optimize profitability, and plan for ownership transitions. The host is known for inviting diverse guests who provide concrete strategies, from AI adoption in patient journeys to design-driven improvements ... more

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Which podcasts are similar to 20/20 MONEY: The Business of Optometry?

These podcasts share a similar audience with 20/20 MONEY: The Business of Optometry:

1. Power Hour Optometry
2. EYE OWN A BUSINESS
3. The Optometry Success Podcast
4. EyeCode Media
5. The Optometry Money Podcast

How many episodes of 20/20 MONEY: The Business of Optometry are there?

20/20 MONEY: The Business of Optometry launched 7 years ago and published 387 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 20/20 MONEY: The Business of Optometry?

Recent guests on 20/20 MONEY: The Business of Optometry include:

1. Dr. Vicki Weiss
2. Dr. Todd Cohan
3. Polly Stearns
4. Sadie Blair
5. Mandy Brown
6. Bill Gerber
7. Tom Turmell
8. Dr. Andy Yaryan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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