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Artwork for 20/20 MONEY: The Business of Optometry

20/20 MONEY: The Business of Optometry

Adam Cmejla
Optometry
Financial Planning
Optometry Practice Management
Practice Management
Patient Experience
Practice Ownership
Goal Setting
Leadership
Business Management
Retirement Planning
Communication
Private Equity
Optometry Practices
Financial Independence
Tax Planning
Vision Care Plans
Delegation
Patient Care
Private Practice
Professional Development

20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operati... more

PublishesWeeklyEpisodes409Founded8 years ago
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Artwork for 20/20 MONEY: The Business of Optometry

Latest Episodes

What if one of the most familiar parts of your optometry practice is also one of the things most overdue for a rethink?

This week's episode of 20/20 Money: The Business of Optometry is a little different. After a few updates on what's ahead for the... more

If your practice has been using the same retirement plan for years simply because "it works," you may be leaving valuable planning opportunities on the table.

On this episode of 20/20 Money: The Business of Optometry, I'm joined by Jared Porter, co... more

Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed.

On this episode of 20/20 Money: The Business of Optometry, I'm joined by Jeremy Bono, Director of Optometry Marketing Services ... more

What if the pressure to add specialty services is distracting you from the value already sitting inside your practice?

In this episode of 20/20 Money: The Business of Optometry, Adam is joined by Dr. Kyle Klute for a thought-provoking conversation ... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The Optometry Success Podcast
The Optometry Success PodcastAdam Cmejla, CFP & Chad Fleming, OD, FAAO
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Power Hour OptometryThe Power Practice
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EyeCode MediaChristopher Wolfe, OD, FAAO, Dipl. ABO
The Optometry Money Podcast
The Optometry Money PodcastEvon Mendrin CFP®, CSLP®

Recent Guests

Jeremy Bono
Director of Optometry Marketing Services
IDOC
Episode: Why your optometry marketing isn't working with Jeremy Bono from IDOC Marketing
Kyle Klute
Optometrist (OD), guest on show
Unspecified in transcript
Episode: Is optometry too focused on specialty services? A discussion with Dr. Kyle Klute
Dr. Chris Wolfe
Optometrist and practice owner with perspectives on dry eye and practice management
Practice Performance Partners / Vision Source
Episode: Why some dry eye practices thrive--and others quietly fail with Dr. Chris Wolfe
Dr. Ryan Hansen
Founder of Forest City Eye Care
Forest City Eye Care
Episode: Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen
Nathan Hayes
Partner at iDoc and Books and Benchmarks
iDoc; Books and Benchmarks
Episode: Are you building wealth...or just feeding the machine?? A conversation with Nathan Hayes on investing capital in your practice
Mike Smith
Regional business development officer
Bank of America
Episode: Practice financing decoded: what owners need to know now about how banks think about deals
Mike Dixon
President of Hoops
Hoops
Episode: How great practice owners build teams that stay and perform
Dr. Peabody
Speaker/presenter at Indiana University School of Optometry presentation on personal and business finance for ODs
Integrated PWM
Episode: Don't make these financial and business mistakes! (the talk I give at every optometry school's private practice club)
Tom Restivo
EOS implementer and former CEO of an eye clinic organization
EOS Implementer
Episode: Using EOS to Create Clarity and Traction in Your Practice with Tom Restivo

Host

Adam Cmejla
Host of 20/20 MONEY: The Business of Optometry

Reviews

4.9 out of 5 stars from 127 ratings
  • Timing is everything!

    Very. long time listener, first time reviewer. Somehow Adam has the. uncanny ability of presenting an episode that is exactly what I needed to hear at that exact time in my personal and professional life.

    Thank you Adam and your. guests for great content!

    Doug Walker OD

    Apple Podcasts
    5
    Country Eye Guy
    United States3 years ago
  • Big fan

    Great show, he has great guess and content that inspires change in my day to day

    Apple Podcasts
    5
    theDster
    United States3 years ago
  • Awesome content!

    Week after week of great topics and guests. It’s been extremely valuable

    Apple Podcasts
    5
    Nate738366836
    United States3 years ago
  • 10/10 Recommend

    20/20 Money has helped me with everything from navigating student loan repayment to negotiating a partnership to opening a cold start. Thank you for making this content - there’s nothing else like it out there!

    Apple Podcasts
    5
    Amanda Gerson
    United States3 years ago
  • The Best Financial Education for O.D.s

    Step 1: Go to Optometry School

    Step 2: Profit

    Step 3: Listen to 20/20 Money

    Step 4: Actually keep your profits and enjoy financial freedom!

    Apple Podcasts
    5
    MattH65
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse, high-value perspectives
Content consistently useful for practice owners and financial planning
Shows practical, actionable guidance for optometrists

Talking Points

Recent interactions between the hosts and their guests.

Is optometry too focused on specialty services? A discussion with Dr. Kyle Klute
Q: How do you reconcile the professional approach with the business model needed to be viable?
By focusing on comprehensive care, building strong protocols, and ensuring patient needs drive technology choices rather than marketing hype or FOMO, which supports sustainable profitability.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: What are the five steps to introducing new services and pricing effectively?
1) Decide what to ask and evaluate; 2)Define the process from comprehensive to specialty services; 3) Communicate clearly with patients; 4) Know expected revenue per hour and how new services affect it; 5) Train and retrain the team and track results.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: What is the key to pricing in relation to third-party payers?
Know Medicare allowable in your locale, verify payer fee schedules, and adjust your posted fees gradually to match what private payers actually pay; test increases across all patients, not just one payer.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: How should ODs think about the business model when VCPs are involved?
Treat managed vision care as a component of the overall practice strategy; you can drop plans if needed, but also optimize around where you can add value and non-covered services that Align with the patient's needs, while maintaining profitability.
Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen
Q: What are the biggest challenges and headwinds of this model?
The emotional toll of serving underserved children is significant and requires mental resilience. Medicaid billing and credentialing can be slow and frustrating, with months of delayed payments possible. Scheduling and coordination with the school, transportation logistics, and bureaucratic variability between districts add complexity. Despite these challenges, the host notes that the practice can be financially viable and emotionally rewarding if approached with clear processes and strong partnerships with schools.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About 20/20 MONEY: The Business of Optometry

What is 20/20 MONEY: The Business of Optometry about and what kind of topics does it cover?

This show targets optometrists and private-practice owners seeking practical guidance on running a profitable practice, building wealth, and planning for exits. Episodes center on practice management, pricing strategies, workforce leadership, and scalable business models—from financing and acquisitions to Medicaid clinic settings and AI-enabled management. Guests span optometry owners, clinicians, and industry experts who share actionable frameworks, real-world case studies, and templates for improving cash flow, patient experience, and long-term enterprise value. A standout thread is the consistent emphasis on integrating financial planning with clinical operations, plus a willingness to explore unconventional models (e.g., school-based Me... more

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Which podcasts are similar to 20/20 MONEY: The Business of Optometry?

These podcasts share a similar audience with 20/20 MONEY: The Business of Optometry:

1. The Optometry Success Podcast
2. Power Hour Optometry
3. EYE OWN A BUSINESS
4. EyeCode Media
5. The Optometry Money Podcast

How many episodes of 20/20 MONEY: The Business of Optometry are there?

20/20 MONEY: The Business of Optometry launched 8 years ago and published 409 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 20/20 MONEY: The Business of Optometry?

Recent guests on 20/20 MONEY: The Business of Optometry include:

1. Jeremy Bono
2. Kyle Klute
3. Dr. Chris Wolfe
4. Dr. Ryan Hansen
5. Nathan Hayes
6. Mike Smith
7. Mike Dixon
8. Dr. Peabody

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