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Artwork for 20/20 MONEY: The Business of Optometry

20/20 MONEY: The Business of Optometry

Adam Cmejla
Optometry
Financial Planning
Optometry Practice Management
Practice Management
Patient Experience
Practice Ownership
Goal Setting
Leadership
Business Management
Retirement Planning
Communication
Private Equity
Optometry Practices
Financial Independence
Tax Planning
Vision Care Plans
Delegation
Patient Care
Private Practice
Professional Development

20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operati... more

PublishesWeeklyEpisodes406Founded8 years ago
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Artwork for 20/20 MONEY: The Business of Optometry

Latest Episodes

What if the pressure to add specialty services is distracting you from the value already sitting inside your practice?

In this episode of 20/20 Money: The Business of Optometry, Adam is joined by Dr. Kyle Klute for a thought-provoking conversation ... more

A profitable practice can create tremendous cash flow—but it does not automatically create personal wealth.

In this episode of 20/20 Money: The Business of Optometry, Adam bridges the gap between running a successful optometry practice and using th... more

Welcome to this REWIND episode of 20/20 Money! My guest on today's show is Dr. Chris Wolfe, OD. Chris joins me on the show to share in a conversation about how ODs can think about pricing the different services provided in the practice and how to fra... more

A practice sale that should have been the easiest transition imaginable ended before negotiations even began—and the lessons could save you from making the same costly mistake.

In this episode, I shares the story of an anonymized internal successio... more

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EyeCode MediaChristopher Wolfe, OD, FAAO, Dipl. ABO

Recent Guests

Dr. Mick Kling
Optometry practice owner and strategist (Vision Source)
Vision Source
Episode: A simple introduction to AI for optometry practice owners: a practical conversation with Dr. Mick Kling
Dr. Ryan Hansen
Founder of Forest City Eye Care
Forest City Eye Care
Episode: Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen
Mike Smith
Regional business development officer
Bank of America
Episode: Practice financing decoded: what owners need to know now about how banks think about deals
Mike Dixon
President of Hoops
Hoops
Episode: How great practice owners build teams that stay and perform
Dr. Peabody
Speaker/presenter at Indiana University School of Optometry presentation on personal and business finance for ODs
Integrated PWM
Episode: Don't make these financial and business mistakes! (the talk I give at every optometry school's private practice club)
Tom Restivo
EOS implementer and former CEO of an eye clinic organization
EOS Implementer
Episode: Using EOS to Create Clarity and Traction in Your Practice with Tom Restivo
Steve Vargo
Optometrist with practice-management perspective
OD, guest on the show
Episode: How a Limiting Mindset Can Cost Practice Owners More Than They Realize with Dr. Steve Vargo
Dr. Kurt Steele
Optometrist with a multi-location practice and author of We're Not Selling, We're Winning
Private optometry practice owner; author of The Simple Blueprint book
Episode: The Blueprint for Growing a Multi-Million-Dollar Optometry Practice with Dr. Kurt Steele
Matt Allen
Founder of Iconic Insurance
Iconic Insurance
Episode: Sponsoring a health insurance plan in your practice may not be as expensive as you think

Host

Adam Cmejla
Host of the show and 20/20 MONEY: The Business of Optometry; specializes in financial planning and practice management for OD owners.

Reviews

4.9 out of 5 stars from 127 ratings
  • Timing is everything!

    Very. long time listener, first time reviewer. Somehow Adam has the. uncanny ability of presenting an episode that is exactly what I needed to hear at that exact time in my personal and professional life.

    Thank you Adam and your. guests for great content!

    Doug Walker OD

    Apple Podcasts
    5
    Country Eye Guy
    United States3 years ago
  • Big fan

    Great show, he has great guess and content that inspires change in my day to day

    Apple Podcasts
    5
    theDster
    United States3 years ago
  • Awesome content!

    Week after week of great topics and guests. It’s been extremely valuable

    Apple Podcasts
    5
    Nate738366836
    United States3 years ago
  • 10/10 Recommend

    20/20 Money has helped me with everything from navigating student loan repayment to negotiating a partnership to opening a cold start. Thank you for making this content - there’s nothing else like it out there!

    Apple Podcasts
    5
    Amanda Gerson
    United States3 years ago
  • The Best Financial Education for O.D.s

    Step 1: Go to Optometry School

    Step 2: Profit

    Step 3: Listen to 20/20 Money

    Step 4: Actually keep your profits and enjoy financial freedom!

    Apple Podcasts
    5
    MattH65
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the show helps with real-world financial decisions and practice growth.
Many highlight the host's ability to translate complex topics into achievable steps.
Listeners praise actionable guidance and practical guest expertise.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: What are the five steps to introducing new services and pricing effectively?
1) Decide what to ask and evaluate; 2)Define the process from comprehensive to specialty services; 3) Communicate clearly with patients; 4) Know expected revenue per hour and how new services affect it; 5) Train and retrain the team and track results.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: What is the key to pricing in relation to third-party payers?
Know Medicare allowable in your locale, verify payer fee schedules, and adjust your posted fees gradually to match what private payers actually pay; test increases across all patients, not just one payer.
Understanding and setting pricing in your practice that are fair and profitable with Dr. Chris Wolfe, OD (Rewind)
Q: How should ODs think about the business model when VCPs are involved?
Treat managed vision care as a component of the overall practice strategy; you can drop plans if needed, but also optimize around where you can add value and non-covered services that Align with the patient's needs, while maintaining profitability.
Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen
Q: What are the biggest challenges and headwinds of this model?
The emotional toll of serving underserved children is significant and requires mental resilience. Medicaid billing and credentialing can be slow and frustrating, with months of delayed payments possible. Scheduling and coordination with the school, transportation logistics, and bureaucratic variability between districts add complexity. Despite these challenges, the host notes that the practice can be financially viable and emotionally rewarding if approached with clear processes and strong partnerships with schools.
Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen
Q: Walk us through the business model as best you can.
The model centers on a school-based clinic that serves Medicaid-enrolled children within the district. The doctor works two to three mornings per week with a lean staff, leveraging school transportation and nurses to recruit and bring students in. The startup costs are modest (roughly $50k-70k for exam lane setup); ongoing costs are low because the clinic operates inside the school, uses the district's infrastructure, and relies on a single insurance platform for eyewear. Revenue per patient averages around $115, and the doctor aims to maximize patient throughput each morning, which together with efficient scheduling and delegation, yields profitability while addressing a critical community need.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About 20/20 MONEY: The Business of Optometry

What is 20/20 MONEY: The Business of Optometry about and what kind of topics does it cover?

This show targets optometry practice owners and OD professionals who want practical guidance on running profitable, scalable practices, with a strong emphasis on financial planning, ownership transitions, team leadership, and growth strategies. Across episodes, listeners get actionable playbooks for financing acquisitions, building high-performing teams, implementing management systems like EOS, AI adoption in practices, and navigating ownership transitions while maintaining independence. A standout pattern is a pragmatic, arithmetic approach to practice economics—covering cash flow, taxes, insurance design, and KPI-driven operations—delivered through expert interviews and real-world case studies. Listeners likely value clear frameworks, bi... more

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Which podcasts are similar to 20/20 MONEY: The Business of Optometry?

These podcasts share a similar audience with 20/20 MONEY: The Business of Optometry:

1. The Optometry Success Podcast
2. Power Hour Optometry
3. EYE OWN A BUSINESS
4. The Optometry Money Podcast
5. EyeCode Media

How many episodes of 20/20 MONEY: The Business of Optometry are there?

20/20 MONEY: The Business of Optometry launched 8 years ago and published 406 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 20/20 MONEY: The Business of Optometry?

Recent guests on 20/20 MONEY: The Business of Optometry include:

1. Dr. Mick Kling
2. Dr. Ryan Hansen
3. Mike Smith
4. Mike Dixon
5. Dr. Peabody
6. Tom Restivo
7. Steve Vargo
8. Dr. Kurt Steele

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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