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Artwork for 20/20 MONEY: The Business of Optometry

20/20 MONEY: The Business of Optometry

Adam Cmejla
Optometry
Financial Planning
Optometry Practice Management
Practice Management
Patient Experience
Practice Ownership
Goal Setting
Leadership
Business Management
Retirement Planning
Communication
Private Equity
Optometry Practices
Tax Planning
Vision Care Plans
Delegation
Patient Care
Private Practice
Professional Development
Long-Term Care Insurance

20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operati... more

PublishesWeeklyEpisodes399Founded8 years ago
Number of ListenersCategories
EducationBusiness

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Artwork for 20/20 MONEY: The Business of Optometry

Latest Episodes

What if the biggest mistake practice owners make with dry eye isn't buying the wrong technology… but building their entire strategy around the technology itself? In this episode of 20/20 Money, I'm joined once again by Dr. Chris Wolfe for a fascinati... more

What if serving Medicaid patients wasn't a drain on your practice… but one of the most efficient and fulfilling business models in optometry? In this episode of 20/20 Money, I'm joined by Dr. Ryan Hansen to discuss a truly unique model he's built ins... more

Why do so many optometric practices hit a ceiling in their practice? We know it's not because the owner isn't working hard enough, so what is it? It's because the business was never designed to scale in the first place. Eugene Shatsman joins me back ... more

What if one of the biggest financial mistakes practice owners make is confusing "spending money in the practice" with actually investing in it? In this episode, I'm joined once again by Nathan Hayes for a thoughtful and nuanced conversation around re... more

Key Facts

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The Optometry Money PodcastEvon Mendrin CFP®, CSLP®
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EyeCode MediaChristopher Wolfe, OD, FAAO, Dipl. ABO

Recent Guests

Mike Smith
Regional business development officer
Bank of America
Episode: Practice financing decoded: what owners need to know now about how banks think about deals
Mike Dixon
President of Hoops
Hoops
Episode: How great practice owners build teams that stay and perform
Dr. Peabody
Speaker/presenter at Indiana University School of Optometry presentation on personal and business finance for ODs
Integrated PWM
Episode: Don't make these financial and business mistakes! (the talk I give at every optometry school's private practice club)
Tom Restivo
EOS implementer and former CEO of an eye clinic organization
EOS Implementer
Episode: Using EOS to Create Clarity and Traction in Your Practice with Tom Restivo
Steve Vargo
Optometrist with practice-management perspective
OD, guest on the show
Episode: How a Limiting Mindset Can Cost Practice Owners More Than They Realize with Dr. Steve Vargo
Dr. Kurt Steele
Optometrist with a multi-location practice and author of We're Not Selling, We're Winning
Private optometry practice owner; author of The Simple Blueprint book
Episode: The Blueprint for Growing a Multi-Million-Dollar Optometry Practice with Dr. Kurt Steele
Matt Allen
Founder of Iconic Insurance
Iconic Insurance
Episode: Sponsoring a health insurance plan in your practice may not be as expensive as you think
Adam Cmejla
Certified financial planner guest on Eye Own a Business Podcast
Integrated PWM
Episode: Tax Strategies to Embrace and Avoid & A Case Study on Where to Look for Errors on Your Tax Return: My Guest Appearance on Eye Own A Business Podcast
Dr. Vicki Weiss
President of VOSH International
VOSH International
Episode: How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International

Host

Adam Cmejla
Host of the show and 20/20 MONEY: The Business of Optometry; specializes in financial planning and practice management for OD owners.

Reviews

4.9 out of 5 stars from 125 ratings
  • Timing is everything!

    Very. long time listener, first time reviewer. Somehow Adam has the. uncanny ability of presenting an episode that is exactly what I needed to hear at that exact time in my personal and professional life.

    Thank you Adam and your. guests for great content!

    Doug Walker OD

    Apple Podcasts
    5
    Country Eye Guy
    United States2 years ago
  • Big fan

    Great show, he has great guess and content that inspires change in my day to day

    Apple Podcasts
    5
    theDster
    United States2 years ago
  • Awesome content!

    Week after week of great topics and guests. It’s been extremely valuable

    Apple Podcasts
    5
    Nate738366836
    United States3 years ago
  • 10/10 Recommend

    20/20 Money has helped me with everything from navigating student loan repayment to negotiating a partnership to opening a cold start. Thank you for making this content - there’s nothing else like it out there!

    Apple Podcasts
    5
    Amanda Gerson
    United States3 years ago
  • The Best Financial Education for O.D.s

    Step 1: Go to Optometry School

    Step 2: Profit

    Step 3: Listen to 20/20 Money

    Step 4: Actually keep your profits and enjoy financial freedom!

    Apple Podcasts
    5
    MattH65
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the show helps with real-world financial decisions and practice growth.
Many highlight the host's ability to translate complex topics into achievable steps.
Listeners praise actionable guidance and practical guest expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#132
Netherlands/Business

Talking Points

Recent interactions between the hosts and their guests.

Making These Merchandising Mistakes is Costing You Tens of Thousands of Dollars: An Optical Conversation with Kayla Ashlee
Q: What is the role of the optician in this merchandising approach?
The optician should act as the guide, using data-driven insights and storytelling to help the patient become the hero of their eyewear selection, not just a salesperson.
Making These Merchandising Mistakes is Costing You Tens of Thousands of Dollars: An Optical Conversation with Kayla Ashlee
Q: How can practices reduce decision fatigue for patients when selecting frames?
Use selection trays (8-9 slots) to curate options, reduce noise, and guide the patient through a structured, confidence-building process.
Making These Merchandising Mistakes is Costing You Tens of Thousands of Dollars: An Optical Conversation with Kayla Ashlee
Q: What is the most impactful starting point for improving merchandising in an optical practice?
Identify the top three A styles per brand and merchandise them together, with two color variations to create micro-yes opportunities that drive purchases.
A blueprint for scaling your practice (while having a life in the process): unpacking Eyecare B.O.S.S. with Eugene Shatsman
Q: What makes the system adaptable to different practice sizes?
The framework is designed to be adopted progressively, with non-negotiables like data and accountability, but customizable in how five areas are implemented and how meetings and workflows are structured for different sizes and stages of growth.
A blueprint for scaling your practice (while having a life in the process): unpacking Eyecare B.O.S.S. with Eugene Shatsman
Q: How does Eyecare BOSS address the common issue of 'exam-only' revenue?
It reframes revenue around lifetime value and interaction quality, showing how to convert exam visits into higher-value, aligned patient experiences and additional product/services that enhance outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About 20/20 MONEY: The Business of Optometry

What is 20/20 MONEY: The Business of Optometry about and what kind of topics does it cover?

This show targets optometry practice owners and OD professionals who want practical guidance on running profitable, scalable practices, with a strong emphasis on financial planning, ownership transitions, team leadership, and growth strategies. Across episodes, listeners get actionable playbooks for financing acquisitions, building high-performing teams, implementing management systems like EOS, AI adoption in practices, and navigating ownership transitions while maintaining independence. A standout pattern is a pragmatic, arithmetic approach to practice economics—covering cash flow, taxes, insurance design, and KPI-driven operations—delivered through expert interviews and real-world case studies. Listeners likely value clear frameworks, bi... more

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Which podcasts are similar to 20/20 MONEY: The Business of Optometry?

These podcasts share a similar audience with 20/20 MONEY: The Business of Optometry:

1. The Optometry Success Podcast
2. Power Hour Optometry
3. EYE OWN A BUSINESS
4. The Optometry Money Podcast
5. EyeCode Media

How many episodes of 20/20 MONEY: The Business of Optometry are there?

20/20 MONEY: The Business of Optometry launched 8 years ago and published 399 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 20/20 MONEY: The Business of Optometry?

Recent guests on 20/20 MONEY: The Business of Optometry include:

1. Mike Smith
2. Mike Dixon
3. Dr. Peabody
4. Tom Restivo
5. Steve Vargo
6. Dr. Kurt Steele
7. Matt Allen
8. Adam Cmejla

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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