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Artwork for 20/20 MONEY: The Business of Optometry

20/20 MONEY: The Business of Optometry

Adam Cmejla
Optometry
Financial Planning
Optometry Practice Management
Practice Management
Patient Experience
Practice Ownership
Goal Setting
Business Management
Leadership
Communication
Private Equity
Optometry Practices
Retirement Planning
Tax Planning
Vision Care Plans
Delegation
Patient Care
Private Practice
Professional Development
Long-Term Care Insurance

20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operati... more

PublishesWeeklyEpisodes390Founded8 years ago
Number of ListenersCategories
EducationBusiness

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Artwork for 20/20 MONEY: The Business of Optometry

Latest Episodes

In this episode I sit down with Dr. Steve Vargo to unpack a mindset that many practice owners quietly wrestle with: the belief that there is no longer money to be made in the basics of optometry. We start with a real question from a practice owner wh... more

In this episode I sit down with John Marvin to explore a challenging but important idea for private practice owners: the difference between independence and isolation. We unpack John's perspective on why fierce independence can sometimes limit growth... more

Most optometrists think growth comes from better marketing or more patients—but the real advantage often starts somewhere much less obvious: your team and your culture.

In this episode of 20/20 Money, Dr. Kurt Steele joins me back on the show to di... more

Health insurance is one of the most confusing and frustrating decisions practice owners face. In this episode I sit down with Matt Allen, founder of Iconic Insurance, to break down the real options available to optometric practice owners and their te... more

Key Facts

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Recent Guests

Steve Vargo
Optometrist with practice-management perspective
OD, guest on the show
Episode: How a Limiting Mindset Can Cost Practice Owners More Than They Realize with Dr. Steve Vargo
Dr. Kurt Steele
Optometrist with a multi-location practice and author of We're Not Selling, We're Winning
Private optometry practice owner; author of The Simple Blueprint book
Episode: The Blueprint for Growing a Multi-Million-Dollar Optometry Practice with Dr. Kurt Steele
Matt Allen
Founder of Iconic Insurance
Iconic Insurance
Episode: Sponsoring a health insurance plan in your practice may not be as expensive as you think
Adam Cmejla
Certified financial planner guest on Eye Own a Business Podcast
Integrated PWM
Episode: Tax Strategies to Embrace and Avoid & A Case Study on Where to Look for Errors on Your Tax Return: My Guest Appearance on Eye Own A Business Podcast
Dr. Vicki Weiss
President of VOSH International
VOSH International
Episode: How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International
Dr. Todd Cohan
Doctor in Forsight Vision / Midwest Dry Eye Center
Forsight Vision and Midwest Dry Eye Center
Episode: Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair
Polly Stearns
Manager / Leader in Forsight Vision
Forsight Vision
Episode: Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair
Sadie Blair
Operations Manager
Forsight Vision / Midwest Dry Eye Center
Episode: Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair
Mandy Brown
Expert in operational efficiency and business management for optometry practices.
Episode: Getting unstuck from the messy middle of business operations with Mandy Brown

Host

Adam Cmejla
Host focused on optometry practice management, financial planning, and long-term strategy.

Reviews

4.9 out of 5 stars from 121 ratings
  • Timing is everything!

    Very. long time listener, first time reviewer. Somehow Adam has the. uncanny ability of presenting an episode that is exactly what I needed to hear at that exact time in my personal and professional life.

    Thank you Adam and your. guests for great content!

    Doug Walker OD

    Apple Podcasts
    5
    Country Eye Guy
    United States2 years ago
  • Big fan

    Great show, he has great guess and content that inspires change in my day to day

    Apple Podcasts
    5
    theDster
    United States2 years ago
  • Awesome content!

    Week after week of great topics and guests. It’s been extremely valuable

    Apple Podcasts
    5
    Nate738366836
    United States3 years ago
  • 10/10 Recommend

    20/20 Money has helped me with everything from navigating student loan repayment to negotiating a partnership to opening a cold start. Thank you for making this content - there’s nothing else like it out there!

    Apple Podcasts
    5
    Amanda Gerson
    United States3 years ago
  • The Best Financial Education for O.D.s

    Step 1: Go to Optometry School

    Step 2: Profit

    Step 3: Listen to 20/20 Money

    Step 4: Actually keep your profits and enjoy financial freedom!

    Apple Podcasts
    5
    MattH65
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring diverse expertise that translates to real-world tactics.
Content is highly relevant for practice owners seeking growth and profitability.
The host delivers practical, actionable guidance with strong guest variety.
Show provides clear frameworks and measurable takeaways for leadership and operations.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How a Limiting Mindset Can Cost Practice Owners More Than They Realize with Dr. Steve Vargo
Q: How can doctors balance education with selling in a way that doesn't feel pushy to patients?
By reducing upfront information overload, using strategic silence, and guiding the conversation to reveal the patient's needs, not just presenting products.
How a Limiting Mindset Can Cost Practice Owners More Than They Realize with Dr. Steve Vargo
Q: What should be the first domino for a practice owner to address when facing declining capture rates?
Start with improving communication: ask deeper, non-yes/no questions, pause to listen, and identify the patient's real problem before introducing solutions.
Tax Strategies to Embrace and Avoid & A Case Study on Where to Look for Errors on Your Tax Return: My Guest Appearance on Eye Own A Business Podcast
Q: How would you qualify an aggressive CPA versus an overly conservative one, and how should a practitioner assess their quality?
Recognize there is a fine line between aggressive optimization and unsafe practices; look for a CPA who can substantiate deductions with proper documentation, who is willing to discuss and explain the rationale behind each tax position, and who avoids schemes that clearly bend the rules. The right CPA collaborates with advisors to maximize legitimate deductions while protecting the client from penalties or audits.
Sponsoring a health insurance plan in your practice may not be as expensive as you think
Q: Can you explain the HRA/stipend approaches and why you prefer stipends over HRAs in practice?
HRAs provide tax-advantaged funds to employees but create rigid interactions with ACA credits, potentially reducing the personal subsidy employees can obtain; stipends paid as taxable compensation can be more flexible and, when paired with proper guidance, often result in greater net value for employees while simplifying compliance.
Sponsoring a health insurance plan in your practice may not be as expensive as you think
Q: How transparent is the underwriting for self-funded plans, and how is HIPAA handled?
Under self-funded plans, underwriting focuses on the group's overall risk rather than individual health histories; individual employee health data is collected through a HIPAA-compliant, secure process via street-rate quotes and verified links, with medical records only pulled if discrepancies arise.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About 20/20 MONEY: The Business of Optometry

What is 20/20 MONEY: The Business of Optometry about and what kind of topics does it cover?

The show targets optometrists and private-practice owners, focusing on practice management, financial planning, growth strategies, and exit planning. Episodes commonly explore leadership, KPI systems, patient experience, recruitment, hiring delegation, and the economics of optometry—often featuring practitioners, strategists, and industry experts who share actionable frameworks and real-world case studies. A notable strength is bridging clinical practice with financial and operational leverage, helping owners scale multi-location groups, optimize profitability, and plan for ownership transitions. The host is known for inviting diverse guests who provide concrete strategies, from AI adoption in patient journeys to design-driven improvements ... more

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Which podcasts are similar to 20/20 MONEY: The Business of Optometry?

These podcasts share a similar audience with 20/20 MONEY: The Business of Optometry:

1. EYE OWN A BUSINESS
2. Power Hour Optometry
3. The Optometry Success Podcast
4. EyeCode Media
5. The Optometry Money Podcast

How many episodes of 20/20 MONEY: The Business of Optometry are there?

20/20 MONEY: The Business of Optometry launched 8 years ago and published 390 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 20/20 MONEY: The Business of Optometry?

Recent guests on 20/20 MONEY: The Business of Optometry include:

1. Steve Vargo
2. Dr. Kurt Steele
3. Matt Allen
4. Adam Cmejla
5. Dr. Vicki Weiss
6. Dr. Todd Cohan
7. Polly Stearns
8. Sadie Blair

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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