
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
| Publishes | Weekly | Episodes | 465 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Why Your Future Practice Doesn’t Need You to Know Everything | E326
Highlights from this episode:
Why Your Future Practice Doesn’t Need You to Know Everything (00:54)
Closing Thought: My Competitive Advantage (24:04)
I don’t know how to run the ... more
What Successful Owners Mean By “Be Careful What You Wish For” | E325
Highlights from this episode:
What Successful Owner s Mean By “Be Careful What You Wish For” (01:03)
Closing Thought: The Early Bird & The Second Mouse (20:16)
I love talking w... more
How to Grow an Optometry Practice Without Owning Every Problem | E324
Highlights from this episode:
How to Grow an Optometry Practice Without Owning Every Problem (00:54)
Closing Thought: Fall in love with some activity and do it! (21:00)
I used... more
The Struggle Your Team Actually Needs | E323
Highlights from this episode:
The Struggle Your Team Actually Needs (1:14)
Closing Thought: Building a Life You Don't Want to Escape (17:19)
It's easy to get stuck thinking about change instead of act... more
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I started listening to this podcast summer of 2022 after an old classmate sent me an episode. I have since gone back and listened to every one. During every episode I find my self writing down one or two thanks that I want to implement the next week in my cold start practice. Most other content that I have found elsewhere is either not entirely specific to where I am an in my cold start journey, or filled with industry marketing. Dr. Lillie tells it like it is, and my practice and team is much b... more
Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!
We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!
Well done Dr. Lillie! Keep it up!
Awesome stuff Dr. Nick Lillie, so informative and great practical advice! Thanks for sharing all your knowledge!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show focuses on leadership, strategy, and practical operational playbooks for optometry practices. Core themes include transitioning from clinician to CEO, building scalable systems, cultivating a compelling vision, mentoring staff, onboarding new associates, and navigating growth with disciplined processes. Episodes mix personal anecdotes with concrete frameworks—weekly reviews, handoffs, patient journeys, and performance metrics—offering actionable steps to reduce bottlenecks, improve patient experience, and boost long-term profitability. Noteworthy angles include the emphasis on culture, accountability, and purpose-driven leadership as levers for sustainable expansion.
Expect candid, coach-like guidance aimed at practice owners and ... more
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4. Power Hour Optometry
5. 20/20 MONEY: The Business of Optometry
Optometry: The Ultimate O.D. launched 6 years ago and published 465 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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