
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
| Publishes | Weekly | Episodes | 438 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299
Highlights from this episode:
Private Practice Growth: Turning a Specialty Into a Revenue Driver (00:50)
Closing Thought: Learning to Swim (25:55)
I’ve been on this journey... more
The Secret to Growing Your Optometry Practice: Empower Your Team | E298
Highlights from this episode:
The Secret to Growing Your Optometry Practice: Empower Your Team (00:50)
Closing Thought: 5 Magnetic Affirmations (20:44)
In this week's episode... more
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297
Highlights from this episode:
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice (1:00)
Closing Thought: The life you want (21:34)
I... more
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296
Highlights from this episode:
Stop Being the Hero Doctor: Build a Practice That Runs Without You (00:37)
Closing Thought: When the medicine shows up (23:09)
In this episode... more
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I started listening to this podcast summer of 2022 after an old classmate sent me an episode. I have since gone back and listened to every one. During every episode I find my self writing down one or two thanks that I want to implement the next week in my cold start practice. Most other content that I have found elsewhere is either not entirely specific to where I am an in my cold start journey, or filled with industry marketing. Dr. Lillie tells it like it is, and my practice and team is much b... more
Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!
We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!
Well done Dr. Lillie! Keep it up!
Awesome stuff Dr. Nick Lillie, so informative and great practical advice! Thanks for sharing all your knowledge!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The series centers on practical guidance for running and growing optometry practices. Episodes emphasize clear value propositions, strategic thinking, and scalable systems—from crafting concise elevator pitches and differentiating a practice to launching specialty clinics (e.g., dry eye centers) and building strong teams. Marketing, patient reactivation, staff happiness, and mindful leadership are recurring themes, with many episodes advocating a CEO mindset, disciplined goal setting, and focus on sustainable growth rather than simply doing more. Noteworthy aspects include a strong emphasis on specializing, implementing repeatable processes, and leveraging peer networks to accelerate professional and business outcomes.
Overall, the show ap... more
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These podcasts share a similar audience with Optometry: The Ultimate O.D.:
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3. The Optometry Money Podcast
4. Optometrists Building Empires
5. 20/20 MONEY: The Business of Optometry
Optometry: The Ultimate O.D. launched 6 years ago and published 438 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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