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Artwork for Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast
Optometry
Customer Service
Practice Management
Staff Management
Patient Care
Hospitality
Mindset
Private Practice
Staff Training
Business Management
Last Impressions
First Impressions
Experience Management
Employee Engagement
Teamwork
Product Knowledge
Pareto Principle
Profitability
Revenue Management
Patient Communication

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

PublishesWeeklyEpisodes438Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Optometry: The Ultimate O.D.

Latest Episodes

Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299

Highlights from this episode:

Private Practice Growth: Turning a Specialty Into a Revenue Driver (00:50)

Closing Thought: Learning to Swim (25:55)

I’ve been on this journey... more

The Secret to Growing Your Optometry Practice: Empower Your Team | E298

Highlights from this episode:

The Secret to Growing Your Optometry Practice: Empower Your Team (00:50)

Closing Thought: 5 Magnetic Affirmations (20:44)

In this week's episode... more

YouTube

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297

Highlights from this episode:

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice (1:00)

Closing Thought: The life you want (21:34)

I... more

YouTube

Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296

Highlights from this episode:

Stop Being the Hero Doctor: Build a Practice That Runs Without You (00:37)

Closing Thought: When the medicine shows up (23:09)

In this episode... more

YouTube

Key Facts

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Host

Dr. Nick Lillie
Host of the series, optometrist and practice owner, focused on practice management, growth, and specialization.

Reviews

4.9 out of 5 stars from 32 ratings
  • Immensely helpful

    I started listening to this podcast summer of 2022 after an old classmate sent me an episode. I have since gone back and listened to every one. During every episode I find my self writing down one or two thanks that I want to implement the next week in my cold start practice. Most other content that I have found elsewhere is either not entirely specific to where I am an in my cold start journey, or filled with industry marketing. Dr. Lillie tells it like it is, and my practice and team is much b... more

    Apple Podcasts
    5
    theDster
    United States3 years ago
  • A First Class Podcast

    Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!

    Apple Podcasts
    5
    Texas018
    United States4 years ago
  • Dynamite

    We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!

    Apple Podcasts
    5
    NGeyecare
    United States5 years ago
  • Great Advice!

    Well done Dr. Lillie! Keep it up!

    Apple Podcasts
    5
    BradyDTurnerOD
    Canada5 years ago
  • Awesome!

    Awesome stuff Dr. Nick Lillie, so informative and great practical advice! Thanks for sharing all your knowledge!

    Apple Podcasts
    5
    HarpreetHayer
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the no-nonsense, results-oriented guidance.
Guests and insights are described as informative and relevant to running a modern optometry practice.
The host blends clinical depth with business execution, which many find highly practical.
Episodes are praised for actionable strategies rather than generic marketing hype.
Listeners value concrete, actionable steps they can implement in their practice growth journey.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Q: How did you get the word out to other practices about having a center that specializes in dry eye?
He mentioned using videos for awareness, collaborating with a marketing company to enhance SEO and getting the message out through various platforms. The strategy also includes direct outreach to medical professionals to build referral networks.
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Q: When you decided to start Rejuvenation Dry Center, how did you introduce that to your patients, and what menu of treatments did you initially start with?
Dr. Lillie emphasized the transition from the main practice to the Dry Eye Clinic, using branded materials and not having a direct conversation about the new entity. He initially started with home therapies and honed the treatments over time, focusing on patient referrals and building awareness through their established systems.
Small Space, Big Profits: Optometry Practice Growth | E260
Q: Do you have any suggestions or pearls to achieve this?
Dr. Lillie provides strategies such as raising prices, knowing the target demographic, efficient scheduling, and maximizing the use of small office space.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Optometry: The Ultimate O.D.

What is Optometry: The Ultimate O.D. about and what kind of topics does it cover?

The series centers on practical guidance for running and growing optometry practices. Episodes emphasize clear value propositions, strategic thinking, and scalable systems—from crafting concise elevator pitches and differentiating a practice to launching specialty clinics (e.g., dry eye centers) and building strong teams. Marketing, patient reactivation, staff happiness, and mindful leadership are recurring themes, with many episodes advocating a CEO mindset, disciplined goal setting, and focus on sustainable growth rather than simply doing more. Noteworthy aspects include a strong emphasis on specializing, implementing repeatable processes, and leveraging peer networks to accelerate professional and business outcomes.

Overall, the show ap... more

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Which podcasts are similar to Optometry: The Ultimate O.D.?

These podcasts share a similar audience with Optometry: The Ultimate O.D.:

1. EYE OWN A BUSINESS
2. Power Hour Optometry
3. The Optometry Money Podcast
4. Optometrists Building Empires
5. 20/20 MONEY: The Business of Optometry

How many episodes of Optometry: The Ultimate O.D. are there?

Optometry: The Ultimate O.D. launched 6 years ago and published 438 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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