
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
| Publishes | Weekly | Episodes | 447 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Excellence vs Success: The Mindset Shift That Changes Everything | E308
Highlights from this episode:
Excellence vs Success: The Mindset Shift That Changes Everything (00:56)
Closing Thought: Preparing for a Future (21:30)
As practice owners, it’... more
The “Monster” Mindset: Raising Your Standards in Private Practice | E307
Highlights from this episode:
The “Monster” Mindset: Raising Your Standards in Private Practice (00:40)
Closing Thought: Be Consistent (22:29)
I’ve realized one of the fast... more
Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306
Highlights from this episode:
Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) (00:48)
Closing Thought: The Cost of Winning (21:00)
Gr... more
The Hidden Ceiling in Your Practice: YOU | E305
Highlights from this episode:
The Hidden Ceiling in Your Practice: YOU (01:27)
Closing Thought: The Cost of In-Action (25:29)
Adding an associate didn’t just grow my optometry practice—it exposed e... more
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I started listening to this podcast summer of 2022 after an old classmate sent me an episode. I have since gone back and listened to every one. During every episode I find my self writing down one or two thanks that I want to implement the next week in my cold start practice. Most other content that I have found elsewhere is either not entirely specific to where I am an in my cold start journey, or filled with industry marketing. Dr. Lillie tells it like it is, and my practice and team is much b... more
Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!
We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!
Well done Dr. Lillie! Keep it up!
Awesome stuff Dr. Nick Lillie, so informative and great practical advice! Thanks for sharing all your knowledge!
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on practical guidance for growing and running a private optometry practice, with a strong emphasis on leadership, systems, and patient experience. Across episodes, the host shares personal experiences and frameworks for scaling—from building high‑performing teams and empowering staff to adopting a CEO mindset, refining value proposition, and driving sustainable revenue per patient. Frequent threads include differentiating a practice in a crowded market, leveraging peer networks and feedback, and balancing growth with governance to avoid burnout. What stands out is a consistent focus on actionable, repeatable processes (cadence, scorecards, and staff empowerment) paired with real-world anecdotes that translate into clear ste... more
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These podcasts share a similar audience with Optometry: The Ultimate O.D.:
1. EYE OWN A BUSINESS
2. Power Hour Optometry
3. Optometrists Building Empires
4. 20/20 MONEY: The Business of Optometry
5. The Optometry Success Podcast
Optometry: The Ultimate O.D. launched 6 years ago and published 447 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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