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Artwork for Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast
Optometry
Practice Management
Patient Care
Leadership
Private Practice
CEO Mindset
Business Management
Staff Management
Business Growth
Customer Service
Optometry Practice Management
Dry Eye Treatment
Work-Life Balance
Dry Eye
Dry Eye Clinic
Workplace Culture
Marketing Strategies
Personal Growth
Staffing Challenges
Goal Setting

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

PublishesWeeklyEpisodes447Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Optometry: The Ultimate O.D.

Latest Episodes

Excellence vs Success: The Mindset Shift That Changes Everything | E308

Highlights from this episode:

Excellence vs Success: The Mindset Shift That Changes Everything (00:56)

Closing Thought: Preparing for a Future (21:30)

As practice owners, it’... more

YouTube

The “Monster” Mindset: Raising Your Standards in Private Practice | E307

Highlights from this episode:

The “Monster” Mindset: Raising Your Standards in Private Practice (00:40)

Closing Thought: Be Consistent (22:29)

I’ve realized one of the fast... more

YouTube

Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306

Highlights from this episode:

Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) (00:48)

Closing Thought: The Cost of Winning (21:00)

Gr... more

YouTube

The Hidden Ceiling in Your Practice: YOU | E305

Highlights from this episode:

The Hidden Ceiling in Your Practice: YOU (01:27)

Closing Thought: The Cost of In-Action (25:29)

Adding an associate didn’t just grow my optometry practice—it exposed e... more

YouTube

Key Facts

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Host

Dr. Nick Lillie
Host of The Ultimate O.D.; shares real-world experience in optometry, practice management, and business growth.

Reviews

4.9 out of 5 stars from 32 ratings
  • Immensely helpful

    I started listening to this podcast summer of 2022 after an old classmate sent me an episode. I have since gone back and listened to every one. During every episode I find my self writing down one or two thanks that I want to implement the next week in my cold start practice. Most other content that I have found elsewhere is either not entirely specific to where I am an in my cold start journey, or filled with industry marketing. Dr. Lillie tells it like it is, and my practice and team is much b... more

    Apple Podcasts
    5
    theDster
    United States3 years ago
  • A First Class Podcast

    Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!

    Apple Podcasts
    5
    Texas018
    United States4 years ago
  • Dynamite

    We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!

    Apple Podcasts
    5
    NGeyecare
    United States5 years ago
  • Great Advice!

    Well done Dr. Lillie! Keep it up!

    Apple Podcasts
    5
    BradyDTurnerOD
    Canada5 years ago
  • Awesome!

    Awesome stuff Dr. Nick Lillie, so informative and great practical advice! Thanks for sharing all your knowledge!

    Apple Podcasts
    5
    HarpreetHayer
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience consistently notes accessible, no-nonsense coaching and real-world insights.
High value on concrete steps, templates, and cadences for teams.
Practical, actionable guidance that translates to real-world results.
Listeners appreciate leadership and business-growth focus in optometry.

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Talking Points

Recent interactions between the hosts and their guests.

Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Q: How did you get the word out to other practices about having a center that specializes in dry eye?
He mentioned using videos for awareness, collaborating with a marketing company to enhance SEO and getting the message out through various platforms. The strategy also includes direct outreach to medical professionals to build referral networks.
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Q: When you decided to start Rejuvenation Dry Center, how did you introduce that to your patients, and what menu of treatments did you initially start with?
Dr. Lillie emphasized the transition from the main practice to the Dry Eye Clinic, using branded materials and not having a direct conversation about the new entity. He initially started with home therapies and honed the treatments over time, focusing on patient referrals and building awareness through their established systems.
Small Space, Big Profits: Optometry Practice Growth | E260
Q: Do you have any suggestions or pearls to achieve this?
Dr. Lillie provides strategies such as raising prices, knowing the target demographic, efficient scheduling, and maximizing the use of small office space.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Optometry: The Ultimate O.D.

What is Optometry: The Ultimate O.D. about and what kind of topics does it cover?

The show centers on practical guidance for growing and running a private optometry practice, with a strong emphasis on leadership, systems, and patient experience. Across episodes, the host shares personal experiences and frameworks for scaling—from building high‑performing teams and empowering staff to adopting a CEO mindset, refining value proposition, and driving sustainable revenue per patient. Frequent threads include differentiating a practice in a crowded market, leveraging peer networks and feedback, and balancing growth with governance to avoid burnout. What stands out is a consistent focus on actionable, repeatable processes (cadence, scorecards, and staff empowerment) paired with real-world anecdotes that translate into clear ste... more

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Which podcasts are similar to Optometry: The Ultimate O.D.?

These podcasts share a similar audience with Optometry: The Ultimate O.D.:

1. EYE OWN A BUSINESS
2. Power Hour Optometry
3. Optometrists Building Empires
4. 20/20 MONEY: The Business of Optometry
5. The Optometry Success Podcast

How many episodes of Optometry: The Ultimate O.D. are there?

Optometry: The Ultimate O.D. launched 6 years ago and published 447 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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