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EYE OWN A BUSINESS

IDOC
Optometry
Patient Care
Artificial Intelligence
Patient Experience
Leadership
IDOC
Practice Management
Contact Lenses
Myopia Management
Communication
Patient Engagement
Staff Training
Entrepreneurship
Burnout
Compassionate Care
Behavior Change
Patient Adherence
Business Growth
Accountability
Eye Care

What does your ideal optometry practice look like?

Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.

Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.

PublishesWeeklyEpisodes100Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusinessHealth & FitnessMedicine

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Artwork for EYE OWN A BUSINESS

Latest Episodes

In this episode, Dr. Steve Vargo sits down with Andrew Bruce, a licensed optician with master-level credentials in both ophthalmic optics and contact lenses, for a practical conversation about what actually keeps patients — and their eyewear purchase... more

In this episode, Dr. Steve Vargo tackles the challenge that quietly separates good practices from great ones: getting people to actually act on what you recommend.

Inspired by conversations at IDOC’s recent sales meetings in Pittsburgh, Steve shares... more

In this episode, Dr. Steve Vargo sits down with Amie Robinson, ABOC, optical manager at Spring Hill Eyecare, to reframe one of the most overlooked moments in a patient's visit: the handoff from exam room to optical.

Amie makes the case that the hand... more

YouTube

“You can make drama or you can make money, but you can’t make both. The thing that Zig (Ziglar) always said about building a team is that “together everyone achieves more”. I have found in my 25 plus years of consulting that this is the magic wand to... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Andrew Bruce
Licensed optician with master credentials in ophthalmic optics and contact lenses
ASB Opticianry
Episode: If Your Capture Rate Is Stuck Near 50%, Listen to This
Amie Robinson
Optical Manager at Spring Hill Eyecare; founder of Optology Consulting
Spring Hill Eyecare; Optology Consulting
Episode: Capture Rate Starts in the Exam Room
Allan Panzer
Houston optometrist with 47 years in practice
Independent optometrist, Houston
Episode: “I Like to Make Money” — The Optometrist Who Refuses to Apologize for It
Corey Pinegar
Founder of TEAM, a remote staffing company
TEAM
Episode: Why Most Optometrists Are Thinking About AI All Wrong
Dr. Josh Davidson
Go-to doctor for dry eye and scleral lenses
Williamson Eye Center
Episode: How to Become the Go-To Doctor in Your Town—Without Buying a Single Machine
Elizabeth Roush
Optometrist and practice owner featured as guest
Doctors Roush and Will, Northeast Indiana
Episode: Re-Release: The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture
Dr. Shannon Joseph
Optometrist who regularly converts two to three patients into contact lens wearers daily
Independent optometrist
Episode: How to Turn Contact Lens Dropouts Into Your Best Patients
Luke Mathers
Australian optometrist, author, and stress resilience expert
Independent optometrist / Author
Episode: What If It's Not Burnout? The Three Diagnoses That Actually Explain How You're Feeling
Chris Millet
Managing Director of Global Sales for Modern Optical
Modern Optical
Episode: Why Half Your Patients Are Walking Out Without Buying Glasses

Host

Dr. Steve Vargo
Host of Eye Own A Business

Reviews

5.0 out of 5 stars from 28 ratings
  • Good but quiet

    Love the show, but can you turn up the volume a bit? The intro and outro music is fine, then I can barely hear the conversation.

    Apple Podcasts
    5
    DaveKlatz
    United States4 months ago
  • Dr. Rawzi Baik

    I really enjoy this practice management podcast! I appreciate the breadth of knowledge shared and how it's consistently broken down in simple terms, making it easy to grasp for listeners with varying levels of financial expertise.

    Apple Podcasts
    5
    Rawzi Baik
    United Statesa year ago
  • Great for all eye care professionals!

    Looking forward to more episodes!

    Apple Podcasts
    5
    shannnnn44
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Volume and production quality can be inconsistent across episodes.
Quality guests and deep dives into onboarding, leadership, and AI are frequently praised.
Listeners appreciate practical, actionable takeaways for running an optometry practice.

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Talking Points

Recent interactions between the hosts and their guests.

Capture Rate Starts in the Exam Room
Q: How does the doctor's involvement in the handoff impact patient outcomes and sales?
Doctor engagement during the handoff creates confidence in the patient that the recommendations are trusted. When the doctor reinforces the optician's role and the rationale for products, patients are more likely to proceed with purchases and feel reassured about their choices.
Capture Rate Starts in the Exam Room
Q: What techniques do you use to train your team to deliver a strong, confident handoff consistently?
We train daily with role-playing, use scripted phrases, and ensure the doctor's recommendations are echoed by the optician. We emphasize eye contact, naming the patient, and anchoring recommendations to the patient's lifestyle to create a seamless transition.
Capture Rate Starts in the Exam Room
Q: Amy, on the handoff, where would you say handoffs actually break? What are some of the most common failure points that practices make?
The biggest failure is the absence of a handoff altogether; without a documented, visual transfer of what happened in the exam and what the doctor recommends, patients start fresh with the optical team, increasing confusion and reducing trust.
Re-Release: Team Building: The Magic Wand to Creating a Multi-Million Dollar Practice
Q: What is the difference between training and development in your view?
Training is teaching specific skills for a job, while development builds the person's core capabilities, confidence, and leadership potential, leading to long-term commitment and better patient care.
Re-Release: Team Building: The Magic Wand to Creating a Multi-Million Dollar Practice
Q: How do you handle underperformance and maintain a positive culture?
Address issues promptly with a clear, non-confrontational process, escalate if needed, provide tools and training, and use accountability as a coaching opportunity rather than punishment, always leading by example.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About EYE OWN A BUSINESS

What is EYE OWN A BUSINESS about and what kind of topics does it cover?

Practical, practice-oriented conversations for optometry professionals, focusing on growing patient care and business outcomes. Episodes commonly explore AI adoption, practice operations, staffing, onboarding, pricing and financing, leadership, and go-to-market strategies for independent clinics. A standout thread is blending human-centered care with tech enablement—using data, systems, and smart partnerships to improve patient experience, reduce clinician burnout, and boost profitability. Notable guests include clinicians, practice owners, and industry suppliers sharing repeatable frameworks, hands-on tactics, and real-world case studies. The show is likely to appeal to owners, managers, and clinicians seeking actionable guidance to scale ... more

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Which podcasts are similar to EYE OWN A BUSINESS?

These podcasts share a similar audience with EYE OWN A BUSINESS:

1. The Optometry Success Podcast
2. 20/20 MONEY: The Business of Optometry
3. Power Hour Optometry
4. The Optometry Money Podcast
5. Optometrists Building Empires

How many episodes of EYE OWN A BUSINESS are there?

EYE OWN A BUSINESS launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on EYE OWN A BUSINESS?

Recent guests on EYE OWN A BUSINESS include:

1. Andrew Bruce
2. Amie Robinson
3. Allan Panzer
4. Corey Pinegar
5. Dr. Josh Davidson
6. Elizabeth Roush
7. Dr. Shannon Joseph
8. Luke Mathers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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