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Artwork for EYE OWN A BUSINESS

EYE OWN A BUSINESS

IDOC
Optometry
Patient Care
Artificial Intelligence
Patient Experience
Leadership
Practice Management
Myopia Management
Communication
Patient Engagement
Contact Lenses
Entrepreneurship
Staff Training
IDOC
Compassionate Care
Behavior Change
Patient Adherence
Business Growth
CLEAR Leadership Model
Practice Ownership
Optometry Practice

What does your ideal optometry practice look like?

Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.

Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.

PublishesWeeklyEpisodes100Founded4 years ago
Number of ListenersCategories
BusinessHealth & FitnessEntrepreneurshipMedicine

Listen to this Podcast

Artwork for EYE OWN A BUSINESS

Latest Episodes

In this live episode of Eye Own A Business podcast, we’ll explore how a well-defined contact lens strategy can help you achieve your practice goals. Gain valuable insights into building a strategy that aligns with your team, patients, and long-term v... more

YouTube

In this episode, Dr. Steve Vargo sits down with Jenna Ellsworth, National Account Manager for CareCredit, to tackle one of the most common — and costly — moments in any practice: the patient who was ready to say yes, but walked out the door anyway.

more

YouTube

In this episode, Dr. Steve Vargo sits down with Susan Daly, Head of Optical Products at IDOC, live from IDOC Connection to tackle a challenge every independent optometry practice faces: complexity in the optical.

From overloaded frame boards to over... more

YouTube

In this episode, Dr. Steve Vargo joins certified financial planner and 20/20 Money podcast host Adam Cmejla for a candid conversation about one of the most common — and costly — mindsets in independent optometry: the belief that the business model is... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dr. Steve Vargo
Optometrist and host of Eye Own a Business show
Eye Own a Business / IDOC
Episode: If You Think You Can't Make Money Doing Eye Exams Anymore, Listen to This
Kayla Ashlee
Speaker focusing on communications and patient experience in optometry
Spexy (spexy.co)
Episode: How to Connect with Gen Z Patients So They Actually Say Yes
Corey Pinegar
CEO of Team; expert on implementing virtual assistance in optometry practices
Team
Episode: The Future of the Workforce: Why Your Next Hire Might Not Be in Your Office
Dr. Larry Golson
Optometrist, Consultant
Sherpa Consulting
Episode: How to Stop Being the Bottleneck in Your Own Practice
Adam Cmejla
Financial planner who works with Optometry Practice Owners
Integrated Wealth / Planning firm referenced in episode
Episode: How to Catch Expensive Tax Errors Before the IRS Does
Steve Vargo
Optometrist, practice management consultant, author
Eye Own A Business / DrSteveVargo.com
Episode: The #1 Mistake Practice Owners Make: Hoping Growth Happens “Naturally”
Dr. David Kading
Optometrist, consultant, and author of The Invisible Team
Episode: How to Build an Invisible Team That Gives You Your Practice Back
Dr. Crystal Brimer
Founder of Dry Eye Institute, expert in dry eye care
Dry Eye Institute
Episode: Why You’re Still “Dabbling” in Dry Eye—and What Actually Changes That
Dr. Ruth Mannschreck
A dentist who redesigned her practice with a focus on efficiency and work-life balance
Episode: Why You’re Working Too Much—and What Actually Lets You Work Less

Host

Dr. Steve Vargo
Host of Eye Own A Business; practice management consultant focused on leadership, scalable systems, and technology adoption in optometry

Reviews

5.0 out of 5 stars from 26 ratings
  • Dr. Rawzi Baik

    I really enjoy this practice management podcast! I appreciate the breadth of knowledge shared and how it's consistently broken down in simple terms, making it easy to grasp for listeners with varying levels of financial expertise.

    Apple Podcasts
    5
    Rawzi Baik
    United States10 months ago
  • Great for all eye care professionals!

    Looking forward to more episodes!

    Apple Podcasts
    5
    shannnnn44
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently deliver actionable strategies applied to real-world clinics.
Content frequently highlights leadership and systems thinking for better patient care.
Professional and practical guidance for growing optometry practices.

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Talking Points

Recent interactions between the hosts and their guests.

If You Think You Can't Make Money Doing Eye Exams Anymore, Listen to This
Q: How can clinics practically start practicing better patient conversations?
Practice with the team, use role-playing or scripted starts like Tell me about any problems and then listen, pause, and let patients describe how the issue affects them before proposing options.
If You Think You Can't Make Money Doing Eye Exams Anymore, Listen to This
Q: What's the first domino practitioners should knock over to improve revenue without compromising patient care?
Begin with improving communication and asking better, deeper questions in the exam room to uncover the patient's real problem, which can reduce friction and increase willingness to adopt recommended solutions.
If You Think You Can't Make Money Doing Eye Exams Anymore, Listen to This
Q: Why do clinicians sometimes resist the idea that selling services is necessary for the practice's financial health?
There's a tension between medical ethics and business needs, but the hosts argue that reframing sales as helping patients solve problems and improve outcomes—through better questions and communication—can align care with profitability.
The Future of the Workforce: Why Your Next Hire Might Not Be in Your Office
Q: How can you ensure the remote team member feels part of the in-office culture?
Include them in daily huddles via video, celebrate their birthdays, and ensure leadership communicates that they are a valued member of the team rather than a replacement for in-office staff.
The Future of the Workforce: Why Your Next Hire Might Not Be in Your Office
Q: How should onboarding and milestones be structured for a remote hire?
Create a four-step onboarding with a clearly defined role and KPIs, milestones for day 1, week 1, 30/60/90 days, and provide all materials needed so the new hire can be self-sufficient and integrated into the team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About EYE OWN A BUSINESS

What is EYE OWN A BUSINESS about and what kind of topics does it cover?

The show centers on building and running successful optometry practices, with a strong emphasis on leadership, scalable operations, and the strategic use of technology to improve patient care and profitability. Episodes routinely explore topics like remote staffing, AI in practice management, leadership and culture, patient experience, and data-driven decision making, often through real-world case studies and practical frameworks. Noteworthy are its deep dives into turning staffing into a value driver, embracing virtual teams, and reframing conversations around sales and technology to empower owners and staff alike. Listeners are likely practitioners and practice leaders seeking concrete tactics to grow their businesses while maintaining hi... more

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How many listeners does EYE OWN A BUSINESS get?

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Which podcasts are similar to EYE OWN A BUSINESS?

These podcasts share a similar audience with EYE OWN A BUSINESS:

1. 20/20 MONEY: The Business of Optometry
2. Power Hour Optometry
3. The Optometry Success Podcast
4. Optometry: The Ultimate O.D.
5. The Optometry Money Podcast

How many episodes of EYE OWN A BUSINESS are there?

EYE OWN A BUSINESS launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact EYE OWN A BUSINESS?

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What guests have appeared on EYE OWN A BUSINESS?

Recent guests on EYE OWN A BUSINESS include:

1. Dr. Steve Vargo
2. Kayla Ashlee
3. Corey Pinegar
4. Dr. Larry Golson
5. Adam Cmejla
6. Steve Vargo
7. Dr. David Kading
8. Dr. Crystal Brimer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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