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Artwork for eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert
Shopify
Ecommerce
Influencer Marketing
Couch.com
Cahoot
Logistics
Customer Retention
Rich Panel
SEO
Micro-Influencers
Data Feed Optimization
Apartment 2B
The Gipht App
Customer Service
Marketing Strategies
Bloomreach
Inventory Management
Refund Management
Furniture Industry
Site Speed

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spen... more

PublishesTwice weeklyEpisodes430Founded8 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Latest Episodes

Here's what most brands get wrong about discounting: they launch a site-wide 20% off sale for Black Friday, watch orders spike for a few days, and then—crickets. Sales completely dry up.

The real problem? You've just trained your customers to wait f... more

Most founders don't realize they're stuck in the ad creative grind until they're months deep into it.

Everyone's chasing the same AI tools to pump out images and copy, but here's what they're missing: the real bottleneck isn't creating ads—it's know... more

YouTube

Here's what most founders don't realize until they're deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It's probably your biggest bottleneck right now.

Your site's crawling from app bloat, conversion rates have plateaued, ... more

YouTube

Every time your phone rings and goes to voicemail, you're losing a customer forever.

Research shows that more than 80% of potential buyers who hit voicemail don't call back—they head straight to Google and find your competitor instead. Think about w... more

YouTube

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Recent Guests

Mac King
Co-founder and Chief Revenue Officer of Domaine, an independent Shopify design and development partner
Domaine
Episode: From App Chaos to Conversion Engine: Building Shopify Stores That Scale
Thomas Rivera
Founding partner at NLPearl
NLPearl
Episode: Your Phone Number Is Killing Your Conversions: How AI Voice Agents Turn Missed Calls Into Revenue
Andrew Lipp
CEO and co-founder of Equal, an eCommerce platform designed to enhance product launches
Equal
Episode: The Launch Revolution: Building Emotional Loyalty Through Drops
Yash Chavan
Founder and CEO of Saral
Saral
Episode: Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands
Casey Armstrong
Chief Marketing Officer at ShipBob
ShipBob
Episode: Chaos-Proof Your Q4: ShipBob’s Fulfillment Playbook for Fast-Growing Shopify Brands
Greg Tull
Director of marketing at Classy Llama
Classy Llama
Episode: Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty
Moshe Zippel
Senior lead of advertising success at Beehiiv
Beehiiv
Episode: From Paid Ads To Owned Audiences: DTC Growth Strategies With Newsletter Monetization
Anthony Sardain
CEO and founder of Cavela, a virtual sourcing agent company
Cavela
Episode: The New Sourcing Formula: How AI-Powered Strategies Slash Costs and Tariff Risks for Shopify Brands
Jen Kessler
VP of Product at Klaviyo
Klaviyo
Episode: From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships

Host

Steve Hutt
Host of discussions focused on actionable Shopify growth strategies, interviewing successful entrepreneurs and industry leaders with a deep understanding of e-commerce and marketing.

Reviews

4.9 out of 5 stars from 662 ratings
  • Steve is an amazing host

    We went pretty deep into 2X your Shopify revenue profitably. Thank you for hosting me.

    Apple Podcasts
    5
    Sabir007
    United Statesa year ago
  • Boost Your Shopify Store Growth: Lessons in Tax and Finance Strategy

    This is a standout podcast for anyone in the Shopify business looking to learn the complexities of taxation and financial planning. Having a seasoned expert in the field, the show delivers actionable insights and practical advice tailored to both individuals and businesses. The episode dives deep into topics ranging from effective tax-saving strategies to comprehensive financial planning techniques.

    Apple Podcasts
    5
    Regine_C
    Philippinesa year ago
  • Amazing eCommerce Podcast

    Really enjoy listening to this podcast. The guests are very knowledgeable and it’s the best way to stay on top of the game and find out the new trends in the industry.

    Apple Podcasts
    5
    tank_ugo
    Italya year ago
  • Must listen for any Shopify store owner

    Steve is great, super knowledgeable and really cares about helping Shopify merchants

    Apple Podcasts
    5
    Game_Padre
    United States2 years ago
  • One of the best produced podcasts in E-Comm

    The eCommerce Fastlane has some off the best guests and some of the best production value in the e-comm podcast space. As a former Shopify team member, Steve, the host brings a TON of knowledge and context to his conversations with guests. So many other podcasts are just faking it til they make it but the Fastlane is the best lane :)

    Apple Podcasts
    5
    Alexander345678
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and real-world advice provided.
Feedback highlights a blend of deep knowledge from the guests and engaging discussions with the host.
The quality of production and the value of the content are frequently praised as top-notch.
Some listeners noted the importance of having a variety of expert guests from diverse e-commerce backgrounds.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands
Q: How is UGC handled from a legal perspective regarding ownership?
Ownership of UGC depends on where the influencer is in the pyramid, with brands typically gaining more rights at higher levels.
Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands
Q: How do you find lots of those really good 20% influencers?
It's important to take many at-bats and filter out those who do not perform, using your customer data to identify potential creators.
Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands
Q: What do you believe is actually going wrong behind the scenes when a lot of these campaigns are just failing?
Many brands treat influencer marketing as a random set of tactics instead of a cohesive strategy, which leads to inconsistent results.
Your Phone Number Is Killing Your Conversions: How AI Voice Agents Turn Missed Calls Into Revenue
Q: Can you take me back to the moment when you kind of decided that maybe voice and voice connections to a brand was a missing piece in a tech stack for a Shopify brand?
We found that one of the things that always happened whenever we looked at Shopify stores was that the phone number is often a personal number, leading to fragmented customer experiences.
Chaos-Proof Your Q4: ShipBob’s Fulfillment Playbook for Fast-Growing Shopify Brands
Q: Is now a good time for a brand to make the switch to ShipBob?
Yes, it's definitely not too late to make the switch, especially if there's doubt about fulfillment execution during peak seasons like Black Friday and Cyber Monday.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content focuses on providing actionable insights and strategies for Shopify store owners and DTC marketers, aiming to improve their business outcomes through effective marketing techniques. Each episode features in-depth conversations with noted industry experts where they discuss practical experiences rather than abstract theories. Topics covered include digital marketing, customer retention, AI applications, and the integration of emerging technologies in e-commerce without sacrificing the personal touch of customer interactions. The podcast has established itself as a reliable resource for those looking to build and grow successful online businesses, consistently emphasizing the importance of balancing technology with genuine human c... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. OPERATORS
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Startup Ideas Podcast
5. My First Million

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this podcast launched 8 years ago and published 430 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mac King
2. Thomas Rivera
3. Andrew Lipp
4. Yash Chavan
5. Casey Armstrong
6. Greg Tull
7. Moshe Zippel
8. Anthony Sardain

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