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Artwork for eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert
Shopify
Ecommerce
Email Marketing
Amazon
E-Commerce
Influencer Marketing
SEO
DTC Brands
Klaviyo
Customer Experience
Conversion Rate Optimization
Customer Engagement
Inventory Management
Logistics
Customer Service
Customer Retention
Customer Loyalty
AI In Ecommerce
Customer Acquisition Cost
Sustainability

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spen... more

PublishesWeeklyEpisodes455Founded8 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Latest Episodes

Out of millions of Shopify merchants, only 30 went live with OpenAI's Instant Checkout before it got killed six months later. Here's what actually happened with agentic commerce, and what to do about it. 

In this solo episode, Steve breaks down: 

... more

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely overpaying too.

In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down:

• Why... more

YouTube

Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet.

In this episode, Riikka Söderlund, COO of Katana, breaks down:

• Why Shopify brands unknowingly sell at a loss—... more

YouTube

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.

In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:

• Why chasing ROAS without tracki... more

YouTube

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Recent Guests

Riikka Söderlund
Chief Operating Officer at Katana
Katana
Episode: Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
Matt Raminick
Founder and CEO of Sunnyside, profitability-first growth partner for lifestyle brands
Sunnyside
Episode: Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
Sean Larkin
Founder of Fueled; Chief Product Officer at OpenSend (post-acquisition)
Fueled and OpenSend
Episode: Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
Ben Dyer
Head of Growth, Webtopia
Webtopia
Episode: Why Your 7X ROAS Isn't Showing Up in Your Bank Account
Tris Dyer
CEO of Webtopia/Oak Email Studio
Oak Email Studio / Webtopia
Episode: From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays
Adam Callinan
CEO and founder of Pentane; former Bottlekeeper founder
Pentane
Episode: Your ROAS Is Green. Your Bank Account Isn't. Here's Why.
Ivan Slobodin
Director of Product at Searchable.com
Searchable.com
Episode: Why Your Best Content Is Invisible in AI Search (And How to Fix It)
Ricky Ho
Founder of SourceReady and a third generation manufacturing professional
SourceReady
Episode: Why Alibaba Shows You The Wrong Suppliers First (And What Top Brands Do Instead)
Cara Martin
Product owner for Bulk Discount CodeBot at Seguno, specializing in email marketing tools for Shopify merchants.
Seguno
Episode: 162,000 Discount Codes Analyzed: The Unique Strategy That's Secretly Driving Shopify's Top Brands

Host

Steve Hutt
Host of eCommerce Fastlane, Startup Founder and Strategic Advisor with extensive experience in the eCommerce industry.

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Must listen for Shopify operators

    Ecomm pros looking for growth should subscribe. Loved the latest episode on multi channel strategy.

    Apple Podcasts
    5
    Mookums18
    United States5 months ago
  • Steve is an amazing host

    We went pretty deep into 2X your Shopify revenue profitably. Thank you for hosting me.

    Apple Podcasts
    5
    Sabir007
    United States2 years ago
  • Boost Your Shopify Store Growth: Lessons in Tax and Finance Strategy

    This is a standout podcast for anyone in the Shopify business looking to learn the complexities of taxation and financial planning. Having a seasoned expert in the field, the show delivers actionable insights and practical advice tailored to both individuals and businesses. The episode dives deep into topics ranging from effective tax-saving strategies to comprehensive financial planning techniques.

    Apple Podcasts
    5
    Regine_C
    Philippines2 years ago
  • Amazing eCommerce Podcast

    Really enjoy listening to this podcast. The guests are very knowledgeable and it’s the best way to stay on top of the game and find out the new trends in the industry.

    Apple Podcasts
    5
    tank_ugo
    Italy2 years ago
  • Must listen for any Shopify store owner

    Steve is great, super knowledgeable and really cares about helping Shopify merchants

    Apple Podcasts
    5
    Game_Padre
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Steve's engaging hosting style and industry knowledge receive high praise, often highlighting his ability to distill complex subjects into understandable content for entrepreneurs.
Some reviewers mention the consistent quality and value delivered through guest interviews and discussions, making it a trusted source in the eCommerce space.
Listeners appreciate the practical insights and actionable advice provided, emphasizing the relevance of topics to current industry trends.
The podcast is seen as an essential resource for both emerging and established Shopify store owners looking to scale their business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
Q: What's the onboarding process like for new users?
Users can start a free trial with up to 30 SKUs, and if needed, a solutions engineer can map workflows and integrations to tailor the setup, typically getting customers up and running in a few weeks.
Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
Q: What happens to brands when Stocky sunset hits, and how does Katana fit into that gap?
Stocky's sunset creates a gap for real-time, multi-location inventory management. Katana fills that gap by providing an ERP-style, connect-with-your-stack solution that centralizes data, supports multiple channels, and helps you forecast and fulfill orders accurately without overselling.
The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)
Q: Can you talk a little bit about what you saw inside Saral that made you say we need to build something separate to solve this problem?
The insight was that influencer programs have two big problems: fraud where people who aren't driving real sales take the credit, and the opposite problem where quality influencers aren't properly credited due to last-touch cookies. Saathi tackles incrementality and fair attribution, while Saral handles the relationship management; together they create a measurement+engagement engine that can pair with any influencer program.
Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
Q: How does server-side tracking improve ROAS and address signal loss?
Server-side tracking reduces reliance on browser pixels that get blocked or restricted by privacy changes, extends attribution windows, and enriches data with identity graphs, which in turn improves ad platform optimization and ROAS.
Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
Q: What problem does Fueled solve in plain terms for a Shopify brand?
Fueled acts as a customer data platform that stitches together events from the website, sends clean data to ads and email platforms, and uses identity graphs to improve signal quality, enabling more accurate targeting and measurement in paid campaigns.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The podcast focuses on practical growth strategies for Shopify store owners, emphasizing actionable insights derived from real-world experience in eCommerce. Topics frequently cover digital marketing tactics, customer retention strategies, AI tools, and the operational challenges faced by businesses at different stages of growth. Guests typically include industry experts, successful entrepreneurs, and eCommerce operators who share their firsthand experiences and best practices, lending authenticity and depth to discussions. This commitment to merging technology with personal stories makes it particularly appealing for those looking to build or scale their eCommerce ventures effectively.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. OPERATORS
3. The GaryVee Audio Experience
4. Winning With Shopify
5. Social Media Marketing Podcast

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 455 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Riikka Söderlund
2. Matt Raminick
3. Sean Larkin
4. Ben Dyer
5. Tris Dyer
6. Adam Callinan
7. Ivan Slobodin
8. Ricky Ho

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