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Artwork for B2B Agility

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

The Agile Brand
B2B Marketing
Customer Experience
Team Building
Artificial Intelligence
Apptio
B2C Expectations
Amazon Business
IBM
Marketing Efficiency
Personalization
Procurement
Revenue Marketing
Client Acquisition
Data-Driven Decision Making
Observability
Customer Journey Mapping
Customer Stories
B2B Startups
Composable Architecture
Monitoring

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they repre... more

PublishesWeeklyEpisodes78Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for B2B Agility

Latest Episodes

Why is it that B2C marketers can target someone who left a pair of shoes in their cart and follow them around the internet for a week, but that same level of precision just hasn't been the same for B2B?

Agility requires closing the gap between insi... more

YouTube

We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.

"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touc... more

YouTube

Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about ruthlessly prioritizing relati... more

YouTube

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Recent Guests

Mark Kahnin
CEO of Bombora
Bombora
Episode: #76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
Ilya Spiridonov
Chief Commercial Officer at Alkonost
Alkonost
Episode: #75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Peter Fogelsanger
Fractional Partner Executive at Peter Fogg LLC
Peter Fogg LLC
Episode: #74: Maximizing the value of your partnerships with Peter Fogelsanger
Bassem Hamdi
CEO and co-founder at Brick
Brick
Episode: #73: AI in the 'real economy' with Bassem Hamdy, Briq
Chris Tilkov
General Manager at DocuSketch
DocuSketch
Episode: #72: Concept to acquisition with Chris Tilkov, DocuSketch
Gabe Lullo
CEO of Alleyoop and host of the Do Hard Things podcast
Alleyoop
Episode: #71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
Chris Goeck
Founder and CEO at Channel 99
Channel 99
Episode: #70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99
Alan Mosca
Co-founder and CTO of Enplan
Enplan
Episode: #69: How AI is Transforming Project Management with Alan Mosca, nPlan
Derek Gerber
Director of Growth B2B at Power Digital with over 15 years in B2B SaaS and marketing
Power Digital
Episode: #68: Improving lead quality with Derek Gerber, Power Digital

Host

Greg Kihlström
Host of discussions focused on B2B marketing strategies, technology integration, and customer success, often featuring industry leaders and experts.

Reviews

5.0 out of 5 stars from 337 ratings
  • The Definitive Podcast for B2B Marketers

    I first discovered B2B Agility through Kunal Mangal’s episode (Verizon), but have since been blown away by the wealth of knowledge present on this podcast from a variety of martech’s top decision-makers.

    Whether your organization is grappling with AI adoption, ISO customer success strategies, or building out your marketing plan, you’ve definitely come to the right place with this podcast!

    Apple Podcasts
    5
    vpr_reviews
    United States3 months ago
  • Essential Listening for B2B Professionals

    If you’re serious about B2B marketing and want to become a category leader, B2B Agility™ is the podcast for you. Greg Kihlström’s interviews with industry leaders provide actionable insights into the intersection of sales, marketing, and technology. This podcast is essential listening for anyone looking to drive results in their business.

    Apple Podcasts
    5
    Eliz Stroud
    United Statesa year ago
  • A Masterclass in B2B Marketing

    B2B Agility™ is a must-listen for anyone in the B2B space. Greg Kihlström brings together top experts to discuss the latest strategies in marketing, sales, and technology. Each episode is packed with insights that help you stay ahead in a competitive market. A fantastic resource for marketers and business leaders alike!

    Apple Podcasts
    5
    Mr.T Parkerson
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the focus on real-world applications of marketing technology and strategy, making it a must-listen for professionals in the field.
Listeners highlight the podcast as a valuable resource for actionable insights into B2B marketing strategies.
The discussions are frequently described as comprehensive and engaging, with industry leaders providing practical advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#128
India/Business/Marketing
Apple Podcasts
#234
New Zealand/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Q: What's a general approach for how leaders should measure ROI of localization?
ROI isn't always directly measurable, but businesses can evaluate revenue from specific locales against localization costs to gauge effectiveness.
#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Q: What are the most common misallocations of resources across the marketing and sales funnel during localization?
The most costly misallocation often involves the assumption that complete localization at once is necessary, whereas it should instead resemble an experimental approach.
#74: Maximizing the value of your partnerships with Peter Fogelsanger
Q: What is the difference between onboarding and activating a partner?
Onboarding is mainly about training on the product, while activation focuses on making the partner ready to engage in deals and build trust.
#74: Maximizing the value of your partnerships with Peter Fogelsanger
Q: What is the first step to diagnose inactive partners?
Start with an internal audit to assess your partnership strategy and ideal partner profile, ensuring clarity and defined goals.
#74: Maximizing the value of your partnerships with Peter Fogelsanger
Q: What are the top strategic mistakes companies make when setting up partner collaboration?
Founders often treat the partner program as a separate entity and fail to integrate it into the overall go-to-market strategy, leading to ineffective partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About B2B Agility

What is B2B Agility about and what kind of topics does it cover?

Focusing on the evolving landscape of B2B marketing, various episodes explore key topics such as the integration of technology, customer success strategies, and the intricacies of partner programs. This podcast features insights from industry leaders who discuss challenges and strategies related to marketing, sales, and technological innovation, all designed to help businesses navigate the complexities of modern B2B environments. Notable discussions include the role of AI in traditional industries, marketing measurement techniques, and the importance of collaboration between sales and marketing teams to drive revenue growth. This podcast is distinguished by its resourceful take on how businesses can leverage agile strategies to become categ... more

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1. The Marketing Millennials

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B2B Agility launched 2 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Agility?

Recent guests on B2B Agility include:

1. Mark Kahnin
2. Ilya Spiridonov
3. Peter Fogelsanger
4. Bassem Hamdi
5. Chris Tilkov
6. Gabe Lullo
7. Chris Goeck
8. Alan Mosca

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