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Artwork for B2B Agility

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

The Agile Brand
B2B Marketing
Customer Experience
Team Building
Artificial Intelligence
Apptio
Amazon Business
B2C Expectations
Marketing Efficiency
IBM
Personalization
Procurement
Revenue Marketing
Client Acquisition
Data-Driven Decision Making
Customer Journey Mapping
Customer Stories
B2B Startups
Composable Architecture
Monitoring
Leadership

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they repre... more

PublishesWeeklyEpisodes69Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for B2B Agility

Latest Episodes

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Recent Guests

Michael Dominick
Head of AI at User Testing
User Testing
Episode: #66: Building a culture of AI innovation with Michael Domanic, UserTesting
John DeRosier
Chief Customer Officer at Calix
Calix
Episode: #65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Nicole Brown
Senior Consultant at Cella with a background in global creative operations roles at Amazon.
Cella
Episode: #64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Mathieu Dondt
Associate Director of Experience Consulting at EPAM
EPAM
Episode: #63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
Rajesh Sankaran
SVP of E-Commerce at AMACS Insurance
AMACS Insurance
Episode: #62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
Travis Cushing
Chief Product Officer at Rainfocus
Rainfocus
Episode: #61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
Kathleen Pomento
CMO at Procureability
Procureability
Episode: #60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
Jeannie Dukha
Chief Marketing Officer at BCN
BCN
Episode: #59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
Dominic Angerer
CEO at StoryBlock and co-founder
StoryBlock
Episode: #58: Interfaces that generate joy, with Dominik Angerer, Storyblok

Host

Greg Kihlström
Host with extensive experience in B2B marketing, focusing on agility and strategic insights that empower businesses to thrive in complicated environments.

Reviews

5.0 out of 5 stars from 336 ratings
  • Essential Listening for B2B Professionals

    If you’re serious about B2B marketing and want to become a category leader, B2B Agility™ is the podcast for you. Greg Kihlström’s interviews with industry leaders provide actionable insights into the intersection of sales, marketing, and technology. This podcast is essential listening for anyone looking to drive results in their business.

    Apple Podcasts
    5
    Eliz Stroud
    United Statesa year ago
  • A Masterclass in B2B Marketing

    B2B Agility™ is a must-listen for anyone in the B2B space. Greg Kihlström brings together top experts to discuss the latest strategies in marketing, sales, and technology. Each episode is packed with insights that help you stay ahead in a competitive market. A fantastic resource for marketers and business leaders alike!

    Apple Podcasts
    5
    Mr.T Parkerson
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The insights shared by industry leaders are often described as game-changing for their businesses.
Many reviews highlight the engaging presentation style of the host, making complex subjects more digestible.
Listeners find the content incredibly relevant and actionable for B2B marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Q: What are some exciting potential applications of AI and CX?
John highlighted hyper-personalization, predictive service that resolves issues before they arise, and AI-powered coaching for employees as exciting applications.
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Q: What can companies do to simplify the customer journey?
Companies should understand the customer experience and remove friction points, ensuring that their processes prioritize customer needs over organizational silos.
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Q: What steps can organizations take to empower employees to deliver exceptional customer experience?
Organizations should ensure employees have access to the same data as customers, foster a supportive culture, and empower them with the authority and budget to resolve issues.
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Q: How does Calix approach AI as an organization?
Calix encourages experimentation with AI, focusing on identifying business problems, testing solutions, and ensuring they scale effectively while enhancing the human experience.
#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Q: What practical steps can marketing leaders take to improve data literacy?
Focus on integration of data across teams to avoid silos and ensure that everyone is aligned on strategic goals.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About B2B Agility

What is B2B Agility about and what kind of topics does it cover?

This podcast provides extensive insights into the evolving landscape of B2B marketing, with a particular focus on the interplay between sales, marketing, technology, and customer success. It covers a wide array of topics, including marketing strategies, e-commerce dynamics, and the latest marketing technologies, helping listeners understand how to navigate complex B2B environments. By featuring interviews with industry leaders and experts, the discussions aim to empower marketers with knowledge and tools to establish their brands as category leaders, ultimately driving better results for their businesses and clients. The podcast's format is geared towards fostering actionable insights that cater to the specific needs of B2B professionals.

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How many listeners does B2B Agility get?

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Which podcasts are similar to B2B Agility?

These podcasts share a similar audience with B2B Agility:

1. The AI Daily Brief: Artificial Intelligence News and Analysis
2. SaaS Sessions
3. Thoughts on the Market
4. The Journal.

How many episodes of B2B Agility are there?

B2B Agility launched 2 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B Agility?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for B2B Agility?

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What guests have appeared on B2B Agility?

Recent guests on B2B Agility include:

1. Michael Dominick
2. John DeRosier
3. Nicole Brown
4. Mathieu Dondt
5. Rajesh Sankaran
6. Travis Cushing
7. Kathleen Pomento
8. Jeannie Dukha

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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