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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2374Founded8 years ago
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery op... more

Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algo... more

Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. His team discusses API-triggered mail campaigns that respond to... more

Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered ro... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ryan Ferrier
CEO of Lob
Lob
Episode: The most creative piece of direct mail
Scott Brinker
Godfather of the MarTech industry
chiefmartech.com
Episode: The Rise of AEO in 2026
Kathryn Rathje
Partner at McKinsey
McKinsey
Episode: Why CEO’s still don’t get modern marketing
Danielle Pederson
Chief Marketing Officer of Amaze
Amaze
Episode: To rebrand, or not to rebrand?
Benji Block
CEO and founder of Signature Series, which helps expert brands build binge-worthy video content.
Signature Series
Episode: 11 Must-Answer Questions to Build a B2B video
Charlie Grinnell
Co-CEO of RightMetric, which equips marketers with external data signals that AI needs for true accuracy.
RightMetric
Episode: Why Marketers Should Treat AI Like a Frenemy
Noah Rizek
Chief Marketing Officer at Incorta
Incorta
Episode: The most important learning about data at Meta
Noha Rizk
CMO of Incorta, a unified data delivery platform
Incorta
Episode: CMO and Former Meta AI Marketer on AI’s Reality Check
Dave Steer
CMO of Webflow, helping marketing teams build and optimize websites
Webflow
Episode: One universal truth of marketing for B2B Tech companies

Host

Benjamin Shapiro
Host of the podcast, Benjamin Shapiro, engages with leading marketers to explore their insights and experiences in the marketing technology landscape, focusing on how they achieve business growth.

Reviews

4.6 out of 5 stars from 235 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States3 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United States10 months ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australiaa year ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is recognized as a pivotal resource for B2B marketers, especially those involved in tech-driven growth strategies.
Listeners appreciate the actionable insights and valuable takeaways from each episode.
Some reviewers express concerns about the balance between ads and content in the episodes.
The variety of expert guests offers a range of perspectives on marketing technologies and strategies, providing depth to the content.
The host is noted for being engaging and well-prepared, asking insightful questions that enhance the discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The most creative piece of direct mail
Q: What is the single most creative piece of direct mail you helped set?
An origami-style piece that turned into a box of fries for a fast food brand, aiming for brand awareness rather than sales.
The Rise of AEO in 2026
Q: Are people going away from content marketing as a channel?
Scott maintains that content remains important and should be expanded but emphasizes the need for adjusting measurement expectations in the new landscape.
The Rise of AEO in 2026
Q: What happens in the SEO and content marketing space?
Scott explains that while there is an ongoing narrative that SEO is dead, he argues SEO remains essential and foundational for effective AEO strategies.
Is Your AI Too Personal?
Q: When can you tell that personalization has gone too far?
Personalization goes too far when the reasons behind it become opaque, leading consumers to misconstrue the intentions or nature of the personalization.
Why CEO’s still don’t get modern marketing
Q: How do we get our seat back and how do we start to get that stewardship and accountability back as well?
CMOs need to align marketing objectives with business goals and work collaboratively across the C-suite to gain credibility and ensure their departments are not seen merely as cost centers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast features in-depth conversations with seasoned marketers who leverage technology to drive business growth and personal success. Each episode highlights a unique guest sharing their journey through the marketing landscape, emphasizing both the triumphs and challenges encountered along the way. Key topics include effective marketing strategies, the impact of artificial intelligence, and the evolving role of marketing executives in the modern business sphere, providing listeners with actionable insights to enhance their own marketing practices.

What sets this podcast apart is its focus on real-world applications of marketing technology, as guests offer tangible advice backed by their own experiences. This makes it an invaluable re... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Digital Marketing Podcast
4. Social Media Marketing Podcast
5. HBR IdeaCast

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2374 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ryan Ferrier
2. Scott Brinker
3. Kathryn Rathje
4. Danielle Pederson
5. Benji Block
6. Charlie Grinnell
7. Noah Rizek
8. Noha Rizk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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