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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
AI In Marketing
Marketing Automation
B2B Marketing
Customer Experience
Marketing Strategy
Advertising
Direct Mail
Programmatic Advertising
Go-To-Market Strategy
Martech
Digital Advertising
Meta
Demand Generation
Social Media
Account-Based Marketing
Data Management
Social Media Management

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2419Founded8 years ago
Number of ListenersCategories
BusinessCareersMarketing

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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech s... more

Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across custo... more

AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers... more

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tacti... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Ruth Zive
Chief Marketing Officer at Voices
Voices
Episode: One marketing lesson from Lady Gaga that every CMO should steal
Chris O'Neill
CEO of GrowthLoop
GrowthLoop
Episode: Marketing innovation in the AI era
Alex Weinberger
General Manager of Digital Out-of-Home at AdRoll
AdRoll
Episode: From Billboards to Bottom-Funnel Results
Cody Goff
Podcast growth strategist; works at NerdWallet
NerdWallet
Episode: Don’t trust when a brand tells you their podcast is “working”
Cody Gough
Podcast growth strategist who works at NerdWallet
NerdWallet
Episode: The Playbook for Sustainable, Organic Podcast Growth
Chris Golec
Former founder of Demandbase; founder and CEO of Channel99
Channel99
Episode: Owning and learning from mistakes
Nick Zeckens
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: The 3 most important signals to track
Nick Zeckets
Chief Firestarter at Smoke Signals AI
Smoke Signals AI
Episode: Intent Data Is Dead. Alpha Signals Aren’t.
Chili Piper
Active LinkedIn presence discussed as a hypothetical opportunity
Chili Piper
Episode: Intent Data Is Dead. Alpha Signals Aren’t.

Host

Benjamin Shapiro
Host of the MarTech Podcast; focuses on marketing technology and business growth.

Reviews

4.6 out of 5 stars from 238 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States7 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows high-quality guests and thoughtful questions, with a practical take on martech.
Many guests report a smooth, well-prepared interview experience and strong audience engagement.
Listeners appreciate actionable insights and real-world frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is this use of AI actually making you less effective?
Q: What's one way AI is making marketers less effective instead of more?
The guest argues that AI can produce long, dense strategy documents that replace deliberate decision-making and slow down execution, unless AI is used to augment action with clear, customer-focused outcomes.
If SEO is actually dying, what should marketers stop doing today?
Q: If SEO is dying, what should marketers stop doing today?
Stop investing all of your SEO budget in traditional SEO tactics and reallocate toward AI search strategies, focusing on AI share of voice and brand activation beyond mere website traffic, because discovery will increasingly happen through AI-driven and voice-led experiences rather than traditional clicks.
One marketing lesson from Lady Gaga that every CMO should steal
Q: Are you ready? What's one marketing lesson from Lady Gaga that every CMO should steal?
The lesson is to do something truly unexpected to cut through noise and grab attention immediately, even if it feels uncomfortable, because memorable moments can define a brand trajectory long after the moment has passed.
The Voice-First Shift Companies Can’t Ignore
Q: What are the biggest ethical considerations when using synthetic voices in marketing?
Ensure the voice actor has visibility, consent, compensation, and control over usage; use human-first AI approaches to build trust, and align governance and licensing with enterprise risk considerations to protect both brand and talent.
The Voice-First Shift Companies Can’t Ignore
Q: How does Voices market voice in a voice-first world, and what is the calibration process for selecting a brand's voice?
We start with a brand calibration exercise to determine languages, ages, qualities, styles, and emotional range; then we source and test voices, including potential cloning, with licensing and governance handled to ensure brand and talent alignment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on how marketers use technology to drive growth, with episodes often exploring go-to-market strategies, AI-driven tools, and the practical realities of building and scaling marketing programs in B2B tech. Listeners will hear from operators and executives who share actionable frameworks, real-world lessons, and toolkit recommendations for orchestrating demand generation, podcast partnerships, and martech deployments. A recurring strength is grounding strategic ideas in concrete examples, data points, and leadership insights, making it useful for marketers, GTM leaders, and product marketing professionals evaluating new technologies or partnerships.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2419 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ruth Zive
2. Chris O'Neill
3. Alex Weinberger
4. Cody Goff
5. Cody Gough
6. Chris Golec
7. Nick Zeckens
8. Nick Zeckets

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