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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
AI In Marketing
Marketing Automation
B2B Marketing
Customer Experience
Advertising
Martech
Marketing Strategy
Direct Mail
Programmatic Advertising
Go-To-Market Strategy
Digital Advertising
Meta
Social Media
Account-Based Marketing
Data Management
Social Media Management
Content Marketing

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2423Founded8 years ago
Number of ListenersCategories
BusinessCareersMarketing

Listen to this Podcast

Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

AI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and... more

AI disruption isn't just about new tools. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally restructuring marketing technology stacks and buyer journeys. The discussion covers building co... more

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech s... more

Marketers are overcomplicating AI implementation by trying to solve everything at once. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how AI disruption is reshaping marketing technology stacks and buyer journeys simultaneously. ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Isaac Ferreira
VP of AI Growth Systems at Shift Paradigm
Shift Paradigm
Episode: The Scope of AI Disruption
Ruth Zive
Chief Marketing Officer at Voices
Voices
Episode: If SEO is actually dying, what should marketers stop doing today?
Chris O'Neill
CEO of GrowthLoop
GrowthLoop
Episode: Marketing innovation in the AI era
Alex Weinberger
General Manager of Digital Out of Home at AdRoll
AdRoll
Episode: Will DOOH have more media spend than static billboards?
Cody Gough
Podcast growth strategist, works at NerdWallet
NerdWallet
Episode: The biggest trap in “going video” for a business podcast
Cody Goff
Podcast growth strategist; works at NerdWallet
NerdWallet
Episode: Don’t trust when a brand tells you their podcast is “working”
Chris Golec
Founder and CEO of Channel99, former founder of Demandbase
Channel99
Episode: Illuminating the Dark Funnel
Nick Zeckens
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: The 3 most important signals to track
Nick Zeckets
Chief Firestarter at Smoke Signals AI
Smoke Signals AI
Episode: Intent Data Is Dead. Alpha Signals Aren’t.

Host

Benjamin Shapiro
Host of the MarTech Podcast; focuses on marketing technology and business growth.

Reviews

4.6 out of 5 stars from 238 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States7 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows high-quality guests and thoughtful questions, with a practical take on martech.
Many guests report a smooth, well-prepared interview experience and strong audience engagement.
Listeners appreciate actionable insights and real-world frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Scope of AI Disruption
Q: How do you build a marketing roadmap when rules of engagement are being rewritten in real time?
Isaac explains that the approach should start from business strategy and value first, then map technology decisions to solve real business problems. He emphasizes three layers—the tech, the buyer interaction, and organizational design—and argues against deploying technology without a clear problem to solve, recommending contextual decision-making and governance to ensure AI enhancements actually support business goals.
One AI tool you absolutely can't do without
Q: What's one AI tool or workflow or agent that you'd be completely screwed without today?
The guest describes a custom, internally developed system for building and hosting RFPs with a standardized structure, plus bold, productive advancements from the technology team—essentially an AI-enabled framework that handles research, content organization, and rapid response, which dramatically reduces labor and increases output.
The first SaaS platform to eliminate
Q: If you had to rebuild your entire tech stack using AI agents and APIs, what's the first SaaS platform you'd eliminate?
The guest suggests eliminating bridge technologies and social automation platforms first, arguing that AI agents can automate many of those tasks, enabling more direct and flexible workflows without relying on middlemen tools that may introduce complexity.
A lesson from operating nuclear submarines
Q: What's the one lesson from operating nuclear submarines that applies to managing AI systems?
The guest frames the lesson as the need for rigorous governance, checks and balances, and a framework that protects humanity as AI scales, alongside recognizing the tension between centralized control and practical deployment.
Is this use of AI actually making you less effective?
Q: What's one way AI is making marketers less effective instead of more?
The guest argues that AI can produce long, dense strategy documents that replace deliberate decision-making and slow down execution, unless AI is used to augment action with clear, customer-focused outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on how marketers use technology to drive growth, with episodes often exploring go-to-market strategies, AI-driven tools, and the practical realities of building and scaling marketing programs in B2B tech. Listeners will hear from operators and executives who share actionable frameworks, real-world lessons, and toolkit recommendations for orchestrating demand generation, podcast partnerships, and martech deployments. A recurring strength is grounding strategic ideas in concrete examples, data points, and leadership insights, making it useful for marketers, GTM leaders, and product marketing professionals evaluating new technologies or partnerships.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2423 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Isaac Ferreira
2. Ruth Zive
3. Chris O'Neill
4. Alex Weinberger
5. Cody Gough
6. Cody Goff
7. Chris Golec
8. Nick Zeckens

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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