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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
Shift Paradigm
AI In Marketing
Marketing Automation
Adroll
B2B Marketing
Martech Podcast
Direct Mail
Programmatic Advertising
Martech
Digital Advertising
Marketing Strategy
Meta
Customer Experience
Linkedin
Search Engine Optimization
Adobe
Marketing Metrics

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2489Founded9 years ago
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led... more

Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and... more

Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keepin... more

Marketing to AI agents without losing brand control.

Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She explains how to market to a... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Jamie Domenici
Chief marketing officer at Klaviyo, previously CMO of GoTo and a Salesforce marketing leader
Klaviyo
Episode: How to Become the CMO of Klaviyo
Damien Voita
Principal Campaign Manager at AdRoll
AdRoll
Episode: Lightning Round Questions with Damien Voita from AdRoll
Jordan Koene
CEO and co-founder of Previsible
Previsible
Episode: Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?
Kelly Hopping
6sense
Episode: How to Become a Five-Time CMO
Isaac Ferreira
VP of Growth Systems and AI at Shift Paradigm
Shift Paradigm
Episode: Is the future all about marketing to machines?
Katrina Wong
Chief Marketing Officer, New Relic
New Relic
Episode: Is AI more like a tool or an operating system?
Brendan Farnand
Co-founder and chief evangelist at Knak
Knak
Episode: The marketing workflow that will disappear completely over the next 3 years
Alison Clark
CTV and Go-to-market strategy lead at AdRoll
AdRoll
Episode: Will CTV merge fully with digital advertising?
Anda Gansca
Co-founder and CEO of Notch
Notch
Episode: What's more important in the AI era: trust, traffic, or personalization?

Host

Benjamin Shapiro
Host of the MarTech Podcast

Reviews

4.6 out of 5 stars from 248 ratings
  • Bite-sized or deep dive - you’re covered

    You know a show is good when it caters to both listeners who enjoy bite-sized tactical insights, and those who prefer a deep dive to unpack.

    Apple Podcasts
    5
    Media_HW
    South Africa4 months ago
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United Statesa year ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United States2 years ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United States2 years ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise depth and prep by the host, noting interviews feel well-researched.
Guests report easy, engaging conversations and strong audience fit.
The show consistently delivers actionable martech and AI insights for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Happens When AI Does the Shopping?
Q: How much are you actually letting AI run your email programs today?
Klaviyo uses its Composer marketing agent to audit flows, recommend campaigns, and build email content and segmentation. The team reviews, approves, declines, and trains the agent, and Domenici says autonomy should grow through testing.
What Happens When AI Does the Shopping?
Q: Who actually owns the customer relationships when the buyer is starting to outsource shopping to their agents?
Domenici says agents may make purchases, but consumers train them with their preferences and decide which brands they trust. Marketers still need to build relationships across more discovery surfaces.
When Do You Let AI Hit Send?
Q: Who are the five most famous Burlingame High School graduates in your opinion?
Domenici jokingly names herself and Shapiro, then identifies Mark Benioff as another notable graduate and recounts an award ceremony where she greeted him with their shared school connection.
Budgeting for AI Agents
Q: What did growing up in the family mortuary business teach you about being a CMO?
Jamie Domenici says the work taught her to listen, understand and relate to people, build trust, and create authentic relationships, skills she considers transferable to marketing.
Agent-to-Agent Marketing
Q: Why did you spend three years in customer success at Salesforce?
After seven years at Salesforce, Domenici wanted a new challenge. In customer success, she worked on adoption at scale and saw similarities between marketing before and after a sale. The experience gave her a deeper understanding of onboarding, customer pain points and product use, which she says made her a better marketer.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show features conversations with senior marketing technologists, CMOs, and AI-forward marketers who explore how technology, data, and experimentation drive growth in B2B contexts. Episodes commonly cover AI adoption in marketing, data governance, CTV and digital advertising, and enterprise marketing workflows, often including practical takeaways, pricing or platform implications, and leadership insights. A notable strength is bringing high-profile guests from major tech and ad platforms, offering both strategic foresight and concrete tactics for modern marketing teams. The format tends to be interview-led, snackable yet deep, with a strong emphasis on real-world application and vendor-sponsored context. This makes it valuable for listen... more

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These podcasts share a similar audience with this podcast:

1. The $100 MBA Show
2. Smart Travel: Upgrade Your Getaways
3. With and For hosted by Dr. Pam King
4. NerdWallet's Smart Money Podcast
5. Possible with Reid Hoffman

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this podcast launched 9 years ago and published 2489 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jamie Domenici
2. Damien Voita
3. Jordan Koene
4. Kelly Hopping
5. Isaac Ferreira
6. Katrina Wong
7. Brendan Farnand
8. Alison Clark

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