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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2391Founded8 years ago
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how... more

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuab... more

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as go... more

Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot solutions. He advocates bootstr... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nick Zeckens
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: The 3 most important signals to track
Nick Zeckets
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: Top Learnings from 2 Martech Exits
Chili Piper
Active LinkedIn presence discussed as a hypothetical opportunity
Chili Piper
Episode: Intent Data Is Dead. Alpha Signals Aren’t.
Ariel Kelman
President and CMO of Salesforce
Salesforce
Episode: Shared Traits of CEO Heavyweights
Christine Royston
Chief Marketing Officer at Wrike
Wrike
Episode: One workflow that completely eliminated a painful manual handoff
Ryan Ferrier
CEO of Lob
Lob
Episode: AI Personalization in Direct Mail Campaigns
Kathryn Rathje
Partner at McKinsey
McKinsey
Episode: Why CEO’s still don’t get modern marketing
Danielle Pederson
Chief Marketing Officer of Amaze
Amaze
Episode: To rebrand, or not to rebrand?
Benji Block
CEO and founder of Signature Series, which helps expert brands build binge-worthy video content.
Signature Series
Episode: 11 Must-Answer Questions to Build a B2B video

Host

Benjamin Shapiro
Host of the podcast, Benjamin Shapiro, engages with leading marketers to explore their insights and experiences in the marketing technology landscape, focusing on how they achieve business growth.

Reviews

4.6 out of 5 stars from 235 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States5 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australiaa year ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is recognized as a pivotal resource for B2B marketers, especially those involved in tech-driven growth strategies.
Listeners appreciate the actionable insights and valuable takeaways from each episode.
Some reviewers express concerns about the balance between ads and content in the episodes.
The variety of expert guests offers a range of perspectives on marketing technologies and strategies, providing depth to the content.
The host is noted for being engaging and well-prepared, asking insightful questions that enhance the discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Intent Data Is Dead. Alpha Signals Aren’t.
Q: What is the dominant shift in how you measure marketing effectiveness today?
The shift is from generic vanity metrics like MQLs/SQLs to real-time, customized buying signals that actually correlate with revenue; this involves deeper data gathering, bespoke signals, and practical alignment with sales.
Top Learnings from 2 Martech Exits
Q: What's the biggest learning that's still apples to apples today from your two MarTech exits?
The key takeaway is to avoid raising outside capital because it changes decision-making, shifts focus away from customers, and can lead to vanity metrics; bootstrapping helps you stay customer-obsessed, move toward cash flow faster, and maintain control over the business.
The 3 most important signals to track
Q: Which signals do you choose?
I choose three durable signals: public filings like 10-Ks and 10-Qs to understand overall business health and projections, executive hires to gauge shifts in leadership and strategy, and M&A activity to anticipate changes in priorities and slow or accelerate decision cycles.
One signal that tells you a company is actually ready for AI agents
Q: What's the one signal that tells you a company is truly ready to start implementing AI agents?
A company is ready for AI agents if it has a good data foundation and context for the data, allowing agents to operate effectively.
Marketers will be embarrassed they used to do manually
Q: In five years, what will marketers be embarrassed that they used to do manually?
Spend large amounts of money on traditional filmed TV ads.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast features in-depth conversations with seasoned marketers who leverage technology to drive business growth and personal success. Each episode highlights a unique guest sharing their journey through the marketing landscape, emphasizing both the triumphs and challenges encountered along the way. Key topics include effective marketing strategies, the impact of artificial intelligence, and the evolving role of marketing executives in the modern business sphere, providing listeners with actionable insights to enhance their own marketing practices.

What sets this podcast apart is its focus on real-world applications of marketing technology, as guests offer tangible advice backed by their own experiences. This makes it an invaluable re... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. How I Built This with Guy Raz
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. Letters from an American
4. Morning Brew Daily
5. The Indicator from Planet Money

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2391 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nick Zeckens
2. Nick Zeckets
3. Chili Piper
4. Ariel Kelman
5. Christine Royston
6. Ryan Ferrier
7. Kathryn Rathje
8. Danielle Pederson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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