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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
CRM
Marketing Technology
Generative Ai
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Midjourney
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Audience Discovery
Marketing
Media Buying
Data Analytics
Automation
Sales Enablement
Marketing Mix Modeling
AI Data Analytics
Legal Sector
Podcasting
Data Management

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2232Founded7 years ago
Number of ListenersCategories
MarketingCareersBusiness

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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI... more

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus... more

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the n... more

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the o... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jordan Crawford
Founder of Blueprint GTM, focusing on go-to-market strategies
Blueprint GTM
Episode: Cannonball GTM Crash Course
Katherine Melchior Ray
Author of Brand Global Adapt Local and president of Global Ally Consulting.
Global Ally Consulting
Episode: How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
Sarah McConnell
VP of Demand Generation at Qualified
Qualified
Episode: Invest First In AI-driven Sales Or Customer Support?
David Chase
CMO of WorkBoard, provides an enterprise standard strategy execution and OKR platform, with expertise in marketing strategy and leadership.
WorkBoard
Episode: Effective leadership in marketing organizations
Scott Brinker
VP of Platform Ecosystems at HubSpot and editor of the Chief MarTech blog
HubSpot
Episode: Changes In The MarTech Landscape
Emma Westley
A fractional CMO and content strategy consultant at Emerge
Emerge
Episode: The Rise Of The Fractional CMO
Jay Schwedelson
Founder of subjectline.com and host of Do This, Not That
subjectline.com
Episode: How To Increase Email Response Rates
Jeff Nelder
Chief Purpose Officer at Employer Funded Financial Aid Inc, a platform transforming collegiate talent acquisition
Employer Funded Financial Aid Inc
Episode: Purpose-based brand definition & strategy
Marc Sirkin
CEO of Third Door Media, a B2B media marketing company
Third Door Media
Episode: The Story Behind Semrush’s Acquisition Of Third Door Media

Host

Benjamin Shapiro
Host of discussions focusing on the intersection of marketing and technology, sharing insights and lessons from industry leaders.

Reviews

4.6 out of 5 stars from 232 ratings
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United States4 months ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia6 months ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States8 months ago
  • Excellent show

    Ben is a great host and asks interesting questions. The show is a must listen for marketing professionals

    Apple Podcasts
    5
    CityGal415
    United States10 months ago
  • Amazing Host!

    They have a great team and host of the podcast.

    Apple Podcasts
    5
    Brenton333
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the podcast to be a valuable resource for staying updated on the latest trends and best practices in the marketing industry.
Listeners praise the insightful content and expert guests featured, often highlighting the blend of marketing strategies and technology discussions.
The host, Benjamin Shapiro, is commended for his in-depth knowledge and engaging interview style, making complex topics accessible and interesting to the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Data Privacy Compliance Vs Innovative Marketing Technologies
Q: If you had to choose, would you focus your brand on hyper personalization or building a global brand identity?
Katherine suggests focusing on global brand identity first and then hyper personalization, as establishing a global brand is crucial before personalizing marketing efforts.
Game Plan For Leveraging Data Analytics To Drive Marketing Decisions
Q: What's your game plan for prioritizing international markets as your brand expands?
Katherine suggests starting with international customers in your domestic market, analyzing their demographics and behaviors to guide expansion strategies.
Cannonball GTM Crash Course
Q: What is the permissionless value prop?
It's a message that delivers immediate value to the prospect, leading to better engagement.
Cannonball GTM Crash Course
Q: How can you transform your go-to-market with intelligence?
The key is to identify your best segment and utilize public data effectively.
Investing In Clay Vs Sourcing Your Own Data
Q: Would you choose to invest in clay or sources where you own your own data if you have to pick one?
Jordan prefers investing in Clay due to its innovative pricing model and infrastructure that integrates personal API keys.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast features insightful discussions with experts in the marketing and technology sectors, focusing on real-world experiences that reveal both successes and challenges faced by industry leaders. Each episode highlights valuable tools, strategies, and career advice, making it a resourceful series for professionals looking to leverage technology for business growth. With a blend of practical insights and personal stories from established marketers, listeners gain a comprehensive understanding of the evolving MarTech landscape and its implications on business success.

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How many episodes of this podcast are there?

this podcast launched 7 years ago and published 2232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jordan Crawford
2. Katherine Melchior Ray
3. Sarah McConnell
4. David Chase
5. Scott Brinker
6. Emma Westley
7. Jay Schwedelson
8. Jeff Nelder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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