Rephonic
Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
CRM
Marketing Technology
Generative AI
Market Research
Insightly
Midjourney
Linkedin
Contract Management
Audience Discovery
Marketing
Media Buying
Data Analytics
Automation
Sales Enablement
Marketing Mix Modeling
AI Data Analytics
Legal Sector
Podcasting
Data Management

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2395Founded8 years ago
Number of ListenersCategories
BusinessMarketingCareers

Listen to this Podcast

Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-t... more

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channel... more

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion ... more

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misall... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Chris Golec
CEO and founder with background at Demandbase, founder of Channel99
Channel99
Episode: AI hype in MarTech justified?
Nick Zeckens
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: The 3 most important signals to track
Nick Zeckets
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: Top Learnings from 2 Martech Exits
Chili Piper
Active LinkedIn presence discussed as a hypothetical opportunity
Chili Piper
Episode: Intent Data Is Dead. Alpha Signals Aren’t.
Ariel Kelman
President and CMO of Salesforce
Salesforce
Episode: Shared Traits of CEO Heavyweights
Christine Royston
Chief Marketing Officer at Wrike, the intelligent work management platform
Wrike
Episode: The biggest mistake in building orchestration workflows
Ryan Ferrier
CEO of Lob
Lob
Episode: The most creative piece of direct mail
Scott Brinker
Godfather of the MarTech industry
chiefmartech.com
Episode: MarTech Insights and Highlights from 2025
Kathryn Rathje
Partner at McKinsey
McKinsey & Company
Episode: Is Your AI Too Personal?

Host

Benjamin Shapiro
Host of the MarTech Podcast; focuses on marketing technology and business growth.

Reviews

4.6 out of 5 stars from 235 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States6 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australiaa year ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows high-quality guests and thoughtful questions, with a practical take on martech.
Many guests report a smooth, well-prepared interview experience and strong audience engagement.
Listeners appreciate actionable insights and real-world frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is LinkedIn an underrated or overrated marketing channel?
Q: Is LinkedIn primarily an organic growth channel, or do you think that's what makes it effective? Or can you use the promotional tools to help get your content out there just as effectively?
It's a combination of both. Executives value pipeline influence from thought leadership, and when you tie those LinkedIn activities to real pipeline improvements—at both the account and member level—it proves the channel's effectiveness beyond just engagement metrics.
Owning and learning from mistakes
Q: My next question, I want to talk about owning your mistakes. What's the biggest mistake you made building company culture at Demandbase, and what are you doing differently at Channel99?
The biggest mistake was underestimating how much you have to invest in culture—it's not enough to rely on perks like free snacks; you must invest in people, training, recruitment, compensation, transparency, and even philanthropy to bind the team together.
AI hype in MarTech justified?
Q: Is the AI hype in MarTech justified, or are we just in another bubble like the mobile or.com era?
Yes, the AI hype is justified, and the industry should anticipate more transformation over the next year than in the last ten years due to interoperable data sources and the ability to launch and optimize campaigns directly from GenAI solutions.
Illuminating the Dark Funnel
Q: What makes a great use of account-level attribution vs. personal-level targeting, and how do you balance privacy with effectiveness?
The discussion emphasizes account-level attribution to protect privacy while still enabling targeted insights at the company level, using IPs and user-agent data to infer individuals without tracking personally identifiable information, and collaborating with LinkedIn for enterprise-scale privacy-forward approaches.
Illuminating the Dark Funnel
Q: How does AI factor into understanding attribution and what new capabilities does it enable?
AI enables faster, data-driven scenario planning and strategy generation. The guest describes an MCP server that connects data to copilots or AI platforms, producing foundational metrics in seconds and enabling fact-based starting points for campaigns, while recognizing the need for ongoing model improvements and human oversight.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on how marketers use technology to drive growth, with episodes often exploring go-to-market strategies, AI-driven tools, and the practical realities of building and scaling marketing programs in B2B tech. Listeners will hear from operators and executives who share actionable frameworks, real-world lessons, and toolkit recommendations for orchestrating demand generation, podcast partnerships, and martech deployments. A recurring strength is grounding strategic ideas in concrete examples, data points, and leadership insights, making it useful for marketers, GTM leaders, and product marketing professionals evaluating new technologies or partnerships.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Unfiltered Soccer with Landon Donovan and Tim Howard
2. The Interface
3. NerdWallet's Smart Money Podcast
4. Marketing Against The Grain
5. Cousins with Vince Carter & Tracy McGrady

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2395 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chris Golec
2. Nick Zeckens
3. Nick Zeckets
4. Chili Piper
5. Ariel Kelman
6. Christine Royston
7. Ryan Ferrier
8. Scott Brinker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days