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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2338Founded8 years ago
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CareersMarketingBusiness

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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why s... more

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns... more

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for bu... more

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise... more

Key Facts

Accepts Guests
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Recent Guests

Dave Steer
CMO of Webflow
Webflow
Episode: New line of responsibility between the marketing and engineering teams
Blue Bowen
Research Principal at G2
G2
Episode: This AI Trend Is A Lie
Amanda Martin
Chief Revenue Officer at Mediavine
Mediavine
Episode: Who is winning the never-ending turf war between DSPs and SSPs?
Alex Schultz
CMO and VP of Analytics at Meta
Meta
Episode: Meta's CMO's playbook for digital marketers
Stephen Roach
VP of Ecosystems and AI at Qualified Digital
Qualified Digital
Episode: Does AI Have a Toxic Positivity Problem?
Kelly Hopping
CMO of Demandbase
Demandbase
Episode: Best tip for a new CMO working with a skeptical marketing-resistant sales leader
David Rabin
Chief Marketing Officer at Lenovo's Solutions & Services Group
Lenovo
Episode: How can Marketing lead AI transformation
Nicholas Holland
Head of AI at HubSpot
HubSpot
Episode: Will AI Replace Marketing Jobs by 2028?
Kerel Cooper
Chief Marketing Officer at GumGum
GumGum
Episode: AI-powered contextual Ad targeting

Host

Benjamin Shapiro
Host of the MarTech Podcast, Benjamin Shapiro engages thought leaders in discussions about the intersection of marketing and technology, aiming to provide actionable insights and practical strategies for business success.

Reviews

4.6 out of 5 stars from 234 ratings
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United States7 months ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United States10 months ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australiaa year ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United Statesa year ago
  • Excellent show

    Ben is a great host and asks interesting questions. The show is a must listen for marketing professionals

    Apple Podcasts
    5
    CityGal415
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often mentions the valuable takeaways that listeners gain for their marketing strategies, reinforcing its reputation as a must-listen for marketing professionals.
Many reviews highlight the engaging and informative conversations facilitated by the host, indicating a strong appreciation for the quality of content.
Guests also remark positively about their experiences on the podcast, pointing to the quality of the host's questions and the overall organization of the episodes.
Listeners appreciate the range of topics covered and the actionable insights provided by the experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

New line of responsibility between the marketing and engineering teams
Q: With the rise of Vibe coding and no-code tools, where is the line of responsibility between the marketing teams and the engineering teams?
The responsibilities are blurry but exist; marketing focuses on vision and engineering on reliability.
The most overhyped AI use case in marketing right now
Q: What's the most overhyped AI use case in marketing right now?
Content as an end goal is seen as overhyped because while it's a good entryway into AI, the real opportunities lie in agentic AI and orchestrating customer experiences.
AI's Most Unexpected Impact
Q: What's one AI use case you think is totally overhyped right now?
Sales forecasting revenue intelligence capabilities are overhyped, as they rely heavily on historical data and lack context for unique deals.
AI's Most Unexpected Impact
Q: What surprised you the most from your AI's impact on sales research?
The adoption of AISDRs was very surprising, especially their effectiveness in managing pipeline and lead generation.
G2's Most Powerful Secret
Q: How do you access market intelligence through G2?
G2 provides offerings like MarTech Intelligence and G2AI to help clients understand their competitive landscape.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A dynamic exploration of the intersection between marketing and technology, the episodes consistently highlight the experiences of expert marketers who candidly share their personal career journeys. This podcast covers a diverse range of timely topics centered on business growth strategies, with a focus on B2B marketing, AI integration in marketing practices, and the importance of alignment between sales and marketing teams. Listeners can expect insightful discussions around the latest marketing technologies, budget management, and actionable guidance for overcoming common challenges in the marketing landscape, making it a valuable resource for marketers aiming to stay ahead in the rapidly evolving digital world.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2338 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dave Steer
2. Blue Bowen
3. Amanda Martin
4. Alex Schultz
5. Stephen Roach
6. Kelly Hopping
7. David Rabin
8. Nicholas Holland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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