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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
AI In Marketing
Marketing Automation
B2B Marketing
Customer Experience
Martech
Marketing Strategy
Direct Mail
Programmatic Advertising
Digital Advertising
Meta
Linkedin
Shift Paradigm
Social Media
Account-Based Marketing
Advertising
Data Management
Social Media Management

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2441Founded8 years ago
Number of ListenersCategories
MarketingCareersBusiness

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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude f... more

Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, i... more

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She ad... more

AI marketing buzzwords obscure real business value. Amanda Cole, CMO of Bloomreach, explains why marketers should stop using "AI" and "democratize" in presentations. She advocates for focusing on practical customer data unification and real-time pers... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Patrick Brown
SVP of Global Marketing, Adobe
Adobe
Episode: This marketing job became more valuable thanks to AI
Adam Rich
CEO of Known For; former founder of Thrillist
Known For
Episode: Biggest mistake made while scaling Thrillist
Isaac Ferreira
VP of AI Growth Systems at Shift Paradigm
Shift Paradigm
Episode: One thing marketers are overcomplicating
Ruth Zive
Chief Marketing Officer at Voices
Voices
Episode: If SEO is actually dying, what should marketers stop doing today?
Chris O'Neill
CEO of GrowthLoop
GrowthLoop
Episode: This will force a fast pivot
Alex Weinberger
General manager of Digital Out-of-Home at AdRoll
AdRoll
Episode: Marketers' biggest misconception about billboards
Cody Goff
Podcast growth strategist; works at NerdWallet
NerdWallet
Episode: Don’t trust when a brand tells you their podcast is “working”
Cody Gough
Podcast growth strategist who also works at NerdWallet
NerdWallet
Episode: The most common mistake in podcast titles
Chris Golec
Founder and CEO of Channel99, former founder of Demandbase
Channel99
Episode: Illuminating the Dark Funnel

Host

Benjamin Shapiro
Host of the show

Reviews

4.6 out of 5 stars from 239 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States9 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United States2 years ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, insightful conversations with strong prep and thoughtful questions.
Guests consistently praise the host for deep, well-researched discussions.
A must-listen for marketing professionals seeking practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What does an SVP of a global company do on a daily basis?
Q: What do you do on a daily basis?
The guest describes focusing on creating structure to reduce disorientation from many opportunities, defining problems, and guiding the organization through change while keeping a balance between strategic oversight and hands-on inquiry into how things actually work.
Defining simply what Adobe does
Q: Adobe is a massive company. How do you define what you do?
The guest explains that Adobe focuses on creating and understanding digital experiences, helping organizations generate new assets and art, and delivering superior customer experiences across interactions and channels.
The most slept-on product from Adobe that people should be using
Q: What is the one most slept on product at Adobe that everyone in marketing should be using?
Patrick suggests two products to consider: Adobe Scan for capturing context via mobile photos and turning them into usable PDFs, and Firefly for Creative Production to scale asset creation programmatically, enabling faster, larger-scale content production.
The most overrated use of AI right now
Q: What's the most overrated use of AI right now?
The most overrated use is forward-looking projection, because while AI can summarize and synthesize, it struggles with predicting the future without human judgment, and organizations should ground AI use in their own context and decision-making processes to avoid overreliance on speculative forecasts.
This marketing job became more valuable thanks to AI
Q: What marketing job became increasingly more valuable because of AI?
The applied analyst emerged as the key role: someone who combines statistical rigor with clear storytelling to explain insights, recommend actions, and communicate how current metrics translate into incremental business value, made possible by the capabilities AI provides.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Thoughtful, practitioner-focused conversations on how marketing, technology, and AI intersect to drive growth. Episodes commonly explore personal branding, executive content strategies, LinkedIn for B2B, and the evolving role of AI in Martech stacks, with practical tactics you can apply in your own GTM and content programs. Sponsors often surface AI-enabled approaches to enterprise marketing, providing real-world context for scaling teams and processes. The format tends to balance interview-driven storytelling with data-backed insights and actionable takeaways, making it useful for marketers, growth leaders, and tech-forward brands exploring modern go-to-market models.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2441 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Patrick Brown
2. Adam Rich
3. Isaac Ferreira
4. Ruth Zive
5. Chris O'Neill
6. Alex Weinberger
7. Cody Goff
8. Cody Gough

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