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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
AI In Marketing
Shift Paradigm
Marketing Automation
B2B Marketing
Customer Experience
Martech
Direct Mail
Programmatic Advertising
META
Martech Podcast
Digital Advertising
Marketing Strategy
Adroll
Linkedin
Data Management
Advertising
Adobe

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2468Founded8 years ago
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scratch. He covers automating project scheduling and resource calendars, tracking c... more

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts a... more

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific ... more

Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundation instead. He breaks down recursive learning loops built on goal, context, measu... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Katrina Wong
Chief Marketing Officer at New Relic
New Relic
Episode: One metric acquirers scrutinize that most marketers completely overlook
Brendan Farnand
Co-founder and Chief Evangelist at Knak
Knak
Episode: What parenting can teach you about leading marketing teams
Alison Clark
CTV and Go-to-market strategy lead at AdRoll
AdRoll
Episode: Will CTV merge fully with digital advertising?
Anda Gansca
Co-founder and CEO of Notch
Notch
Episode: What's more important in the AI era: trust, traffic, or personalization?
Amanda Cole
CMO of Bloomreach
Bloomreach
Episode: Stop obsessing over this marketing metric
Patrick Brown
SVP of Global Marketing at Adobe
Adobe
Episode: What does an SVP of a global company do on a daily basis?
Adam Rich
CEO of Known For, expert in executive content and editorial systems
Known For
Episode: One LinkedIn “best practice” that’s actually a waste of time
Isaac Ferreira
VP of AI Growth Systems at Shift Paradigm
Shift Paradigm
Episode: One thing marketers are overcomplicating
Ruth Zive
Chief Marketing Officer at Voices
Voices
Episode: If SEO is actually dying, what should marketers stop doing today?

Host

Benjamin Shapiro
Host of the MarTech Podcast

Reviews

4.6 out of 5 stars from 245 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United Statesa year ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United States2 years ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise depth and prep by the host, noting interviews feel well-researched.
Guests report easy, engaging conversations and strong audience fit.
The show consistently delivers actionable martech and AI insights for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is AI more like a tool or an operating system?
Q: Is AI more like a tool or an operating system to you?
AI is an operating system that will increasingly power our workflows, acting as the foundational layer that enables data extraction, interaction, and automation across tools and processes.
One piece of marketing technology you think most teams could stop paying for tomorrow
Q: What's the one piece of marketing technology you think most teams could stop paying for tomorrow?
The panelist explains that many tools are primarily data repositories with cumbersome interfaces; organizations should drop underused or UI-heavy subscriptions in favor of streamlined, real-time data access and more automated, interactive outputs that empower field teams without excessive overhead.
One metric acquirers scrutinize that most marketers completely overlook
Q: You've been through seven successful exits. What's the one metric acquirers scrutinize that most marketers completely overlook?
The critical metric is the overall cost efficiency of AI-enabled marketing—specifically how much is being spent on AI and how that impacts profitability and competitive positioning, i.e., the cost of doing business with AI factored in.
By 2028 the AI tools developers could cost more than the developers themselves?
Q: Are you ready?
Yes, ready to discuss how AI tooling and adoption will unfold and what it means for cost and strategy.
Why Your Data Isn't Changing Your Business Decisions
Q: How do you balance speed with accuracy and trust when AI is heavily used in marketing analysis?
We maintain a human-in-the-loop approach with checks, source-of-truth verification, and governance to prevent automation bias and ensure reports are reliable.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show features conversations with senior marketing technologists, CMOs, and AI-forward marketers who explore how technology, data, and experimentation drive growth in B2B contexts. Episodes commonly cover AI adoption in marketing, data governance, CTV and digital advertising, and enterprise marketing workflows, often including practical takeaways, pricing or platform implications, and leadership insights. A notable strength is bringing high-profile guests from major tech and ad platforms, offering both strategic foresight and concrete tactics for modern marketing teams. The format tends to be interview-led, snackable yet deep, with a strong emphasis on real-world application and vendor-sponsored context. This makes it valuable for listen... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Your Next Dollar: Money Management for High Earners
2. Icons and Ideas with Peter Mallouk
3. The $100 MBA Show
4. Silver Linings with The Old Gays
5. With and For hosted by Dr. Pam King

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2468 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Katrina Wong
2. Brendan Farnand
3. Alison Clark
4. Anda Gansca
5. Amanda Cole
6. Patrick Brown
7. Adam Rich
8. Isaac Ferreira

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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