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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
AI In Marketing
Marketing Automation
B2B Marketing
Customer Experience
Advertising
Martech
Marketing Strategy
Direct Mail
Programmatic Advertising
Go-To-Market Strategy
Digital Advertising
Meta
Social Media
Account-Based Marketing
Linkedin
Data Management
Social Media Management

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2429Founded8 years ago
Number of ListenersCategories
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

Scaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discuss... more

Most executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than ... more

LinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs betw... more

Professional networks remain underutilized for B2B growth. Adam Rich, CEO of Known For and founder of Thrillist, shares strategies for turning executive expertise into consistent LinkedIn presence. Rich discusses using expert-in-the-loop AI systems t... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Adam Rich
CEO of Known For; founder of Thrillist
Known For; Thrillist
Episode: Should you boost your best-performing LinkedIn posts with paid?
Isaac Ferreira
VP of AI Growth Systems at Shift Paradigm
Shift Paradigm
Episode: A lesson from operating nuclear submarines
Ruth Zive
CMO at Voices
Voices
Episode: The Voice-First Shift Companies Can’t Ignore
Chris O'Neill
CEO of GrowthLoop
GrowthLoop
Episode: This will force a fast pivot
Alex Weinberger
General Manager of Digital Out of Home at AdRoll
AdRoll
Episode: How to start testing DOOH
Cody Goff
Podcast growth strategist; works at NerdWallet
NerdWallet
Episode: Don’t trust when a brand tells you their podcast is “working”
Cody Gough
Podcast growth strategist who works at NerdWallet
NerdWallet
Episode: The Playbook for Sustainable, Organic Podcast Growth
Chris Golec
Former founder of Demandbase; founder and CEO of Channel99
Channel99
Episode: Owning and learning from mistakes
Nick Zeckets
Chief Fire Starter at Smoke Signals AI
Smoke Signals AI
Episode: How to target the top B2B podcasters

Host

Benjamin Shapiro
Host of the show

Reviews

4.6 out of 5 stars from 239 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States8 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, insightful conversations with strong prep and thoughtful questions.
Guests consistently praise the host for deep, well-researched discussions.
A must-listen for marketing professionals seeking practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Waking Up Your Professional Network
Q: What is the biggest lesson you learned scaling Thrillist to 300 million monthly users?
Consistency and quality were essential; showing up daily with valuable, shareable recommendations and building trust brick by brick across many cities drove growth and strong audience loyalty.
Waking Up Your Professional Network
Q: Should you boost your best performing LinkedIn posts with paid promotion or let organic reach do the work?
It depends on the professional's brand and context; boosting can be acceptable for certain kinds of professionals, but excessive or obvious promotion can feel sleazy and may undermine credibility; strategic, well-targeted boosts are more acceptable than broad, repetitive promotion.
Should you boost your best-performing LinkedIn posts with paid?
Q: Should you boost your best performing LinkedIn posts with paid or let Organic do the work entirely?
Adam Rich suggests it depends on the brand and context; boosts can increase visibility but may feel sleazy if overused, and authentic value should guide whether to promote, especially when personal branding and audience perception are at stake.
Biggest lesson learned scaling Thrillist
Q: What's the biggest lesson you learned scaling Thrillist to 300 million monthly users?
The key takeaway was consistency in delivering quality content every day, which built trust and a loyal audience across many cities, showing that reliable, relevant output beats flashy campaigns when growing a media brand.
The Scope of AI Disruption
Q: How do you build a marketing roadmap when rules of engagement are being rewritten in real time?
Isaac explains that the approach should start from business strategy and value first, then map technology decisions to solve real business problems. He emphasizes three layers—the tech, the buyer interaction, and organizational design—and argues against deploying technology without a clear problem to solve, recommending contextual decision-making and governance to ensure AI enhancements actually support business goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Thoughtful, practitioner-focused conversations on how marketing, technology, and AI intersect to drive growth. Episodes commonly explore personal branding, executive content strategies, LinkedIn for B2B, and the evolving role of AI in Martech stacks, with practical tactics you can apply in your own GTM and content programs. Sponsors often surface AI-enabled approaches to enterprise marketing, providing real-world context for scaling teams and processes. The format tends to balance interview-driven storytelling with data-backed insights and actionable takeaways, making it useful for marketers, growth leaders, and tech-forward brands exploring modern go-to-market models.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2429 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Adam Rich
2. Isaac Ferreira
3. Ruth Zive
4. Chris O'Neill
5. Alex Weinberger
6. Cody Goff
7. Cody Gough
8. Chris Golec

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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