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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
Marketing Technology
Marketing
AI In Marketing
Marketing Automation
Shift Paradigm
B2B Marketing
Customer Experience
Martech
Direct Mail
Programmatic Advertising
Meta
Digital Advertising
Marketing Strategy
Martech Podcast
Account-Based Marketing
Adroll
Data Management
Linkedin
Social Media Management

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2458Founded8 years ago
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn wh... more

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns... more

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage fa... more

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn w... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Recent Guests

Alison Clark
CTV and go-to-market strategy lead at AdRoll
AdRoll
Episode: How CTV Became Performance Marketing’s Next Channel
Anda Gansca
Co-founder and CEO of Knotch
Knotch
Episode: Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys
Patrick Brown
SVP of Global Marketing at Adobe
Adobe
Episode: Adobe SVP's take on Marketing Enterprise AI
Adam Rich
CEO of Known For; former founder of Thrillist
Known For / Thrillist
Episode: Waking Up Your Professional Network
Isaac Ferreira
VP of AI Growth Systems at Shift Paradigm
Shift Paradigm
Episode: The Scope of AI Disruption
Ruth Zive
CMO at Voices
Voices
Episode: The Voice-First Shift Companies Can’t Ignore
Chris O'Neill
CEO of GrowthLoop
GrowthLoop
Episode: Marketing innovation in the AI era
Alex Weinberger
General Manager of Digital Out-of-Home at AdRoll
AdRoll
Episode: From Billboards to Bottom-Funnel Results
Cody Goff
Podcast growth strategist; works at NerdWallet
NerdWallet
Episode: Don’t trust when a brand tells you their podcast is “working”

Host

Benjamin Shapiro
Host of the show

Reviews

4.6 out of 5 stars from 243 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States10 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United Statesa year ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United States2 years ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australia2 years ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, insightful conversations with strong prep and thoughtful questions.
Guests consistently praise the host for deep, well-researched discussions.
A must-listen for marketing professionals seeking practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Will AI create more video ads or better video ads?
Q: Is there a time and place for AI in ads, or should brands still invest in traditional creative?
AI has its place for cost efficiency and rapid testing, but without strong creative that speaks to the brand, AI alone cannot replace the impact of well-crafted, authentic ads.
Will AI create more video ads or better video ads?
Q: Is AI ad as efficient and effective as the beautifully shot expensive creative?
AI can reduce production costs significantly, but the efficiency and effectiveness hinge on maintaining strong, genuine creative that resonates with the brand, suggesting a balance between AI efficiency and high-quality storytelling.
Will AI create more video ads or better video ads?
Q: What do you think is a better investment on a cost per impression basis?
AI-generated ads offer a cost advantage and can be deployed at scale, but the effectiveness depends on alignment with brand messaging and audience; cost efficiency is a major upside of AI when paired with solid strategy.
Will CTV merge fully with digital advertising?
Q: Will marketers still separate CTV from digital advertising in five years, or will it all be one thing?
The guest predicts a convergence where CTV becomes an integral part of the digital mix and broader video strategy, with brands thinking holistically across channels in an AI-driven landscape.
What's the scariest part of putting your revenue at risk?
Q: Can you elaborate on how Knotch ensures outcomes are controllable, and what happens if external factors affect performance?
We focus on controlling the critical levers of the outcome, such as content quality and website performance, while aligning incentives with measurable metrics. If external factors affect performance, we reassess the scope, adjust goals, and communicate transparently with customers to maintain trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Thoughtful, practitioner-focused conversations on how marketing, technology, and AI intersect to drive growth. Episodes commonly explore personal branding, executive content strategies, LinkedIn for B2B, and the evolving role of AI in Martech stacks, with practical tactics you can apply in your own GTM and content programs. Sponsors often surface AI-enabled approaches to enterprise marketing, providing real-world context for scaling teams and processes. The format tends to balance interview-driven storytelling with data-backed insights and actionable takeaways, making it useful for marketers, growth leaders, and tech-forward brands exploring modern go-to-market models.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Triple Option
2. Smart Travel: Upgrade Your Getaways
3. Earsay: The Audible and iHeart Audiobook Club
4. NerdWallet's Smart Money Podcast
5. Harry Potter: The Official Film Podcast

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2458 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Alison Clark
2. Anda Gansca
3. Patrick Brown
4. Adam Rich
5. Isaac Ferreira
6. Ruth Zive
7. Chris O'Neill
8. Alex Weinberger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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