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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2365Founded8 years ago
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CareersBusinessMarketing

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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the ... more

Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, specializes in sustainable growth transformations for consumer brands. She discusses combini... more

Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, explains how to escape the pilot trap that's plaguing marketing organ... more

Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Practice, specializes in data-driven marketing transformations for consumer brands. She outlines how organi... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kathryn Rathje
Partner at McKinsey
McKinsey
Episode: Why CEO’s still don’t get modern marketing
Danielle Pederson
CMO of Amaze
Amaze
Episode: What platform is best for a new creator?
Benji Block
Founder and CEO of the Signature Series
Signature Series
Episode: Advice you'd give to yourself before launching the B2B Growth podcast?
Charlie Grinnell
Co-CEO of RightMetric, which equips marketers with external data signals that AI needs for true accuracy.
RightMetric
Episode: Why Marketers Should Treat AI Like a Frenemy
Noah Rizek
Chief Marketing Officer at Incorta
Incorta
Episode: The most important learning about data at Meta
Noha Rizk
CMO of Incorta, a unified data delivery platform
Incorta
Episode: CMO and Former Meta AI Marketer on AI’s Reality Check
Dave Steer
CMO of Webflow, a platform for building and optimizing websites
Webflow
Episode: Navigating the AI boom with resilient marketing
Blue Bowen
Research Principal at G2, the world's largest software marketplace
G2
Episode: This metric is costing you money
Amanda Martin
Chief Revenue Officer at Mediavine
Mediavine
Episode: Understanding the Media Publishing Landscape

Host

Benjamin Shapiro
Host of the podcast, Benjamin Shapiro, engages with leading marketers to explore their insights and experiences in the marketing technology landscape, focusing on how they achieve business growth.

Reviews

4.6 out of 5 stars from 235 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States3 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United States9 months ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australiaa year ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is recognized as a pivotal resource for B2B marketers, especially those involved in tech-driven growth strategies.
Listeners appreciate the actionable insights and valuable takeaways from each episode.
Some reviewers express concerns about the balance between ads and content in the episodes.
The variety of expert guests offers a range of perspectives on marketing technologies and strategies, providing depth to the content.
The host is noted for being engaging and well-prepared, asking insightful questions that enhance the discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is Your AI Too Personal?
Q: When can you tell that personalization has gone too far?
Personalization goes too far when the reasons behind it become opaque, leading consumers to misconstrue the intentions or nature of the personalization.
Why CEO’s still don’t get modern marketing
Q: How do we get our seat back and how do we start to get that stewardship and accountability back as well?
CMOs need to align marketing objectives with business goals and work collaboratively across the C-suite to gain credibility and ensure their departments are not seen merely as cost centers.
Stop Chasing Shiny Objects and Do This Instead
Q: What's the most common mistake you've seen marketing leaders make this year?
The shiny object syndrome leads many marketers to get distracted by new vendors and technologies instead of focusing on fundamental strategies for their marketing functions.
What platform is best for a new creator?
Q: What platform would you suggest a new creator who is starting from Square One use to make their first $100,000?
Creators should focus on building an authentic audience first, choosing platforms that suit their skills and passions such as video for YouTube or podcasts for audio, before transitioning to monetization.
To rebrand, or not to rebrand?
Q: How did you convince your CEO to commit rebranding resources when it can't be measured like something like performance marketing?
Our conversation focused on the importance of velocity and unified branding. Without that, our marketing spend was scattered.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast features in-depth conversations with seasoned marketers who leverage technology to drive business growth and personal success. Each episode highlights a unique guest sharing their journey through the marketing landscape, emphasizing both the triumphs and challenges encountered along the way. Key topics include effective marketing strategies, the impact of artificial intelligence, and the evolving role of marketing executives in the modern business sphere, providing listeners with actionable insights to enhance their own marketing practices.

What sets this podcast apart is its focus on real-world applications of marketing technology, as guests offer tangible advice backed by their own experiences. This makes it an invaluable re... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Digital Marketing Podcast
4. The CMO Podcast
5. How I Built This with Guy Raz

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2365 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kathryn Rathje
2. Danielle Pederson
3. Benji Block
4. Charlie Grinnell
5. Noah Rizek
6. Noha Rizk
7. Dave Steer
8. Blue Bowen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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