MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

Artificial Intelligence

Marketing Technology

Marketing

AI In Marketing

Marketing Automation

B2B Marketing

Customer Experience

Shift Paradigm

Martech

Direct Mail

Programmatic Advertising

Digital Advertising

Marketing Strategy

Publishes	Daily	Episodes	2446	Founded	8 years ago
Number of Listeners		Categories	MarketingCareersBusiness

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Guests Host Reviews Charts Talking Points

Latest Episodes

What's more important in the AI era: trust, traffic, or personalization?

AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personal... more

10 Jul 2026 • 4 min • Popular

If you could delete one category from the MarTech stack tomorrow, what would it be?

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters le... more

9 Jul 2026 • 3 min • Popular

What's one thing marketers still believe about websites that won't be true three years from now?

Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire... more

8 Jul 2026 • 3 min

What's the scariest part of putting your revenue at risk?

AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust o... more

7 Jul 2026 • 4 min

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Recent Guests

Anda Gansca

Co-founder and CEO of Notch

Notch

Episode: What's the scariest part of putting your revenue at risk?

Patrick Brown

SVP of Global Marketing at Adobe

Adobe

Episode: Defining simply what Adobe does

Adam Rich

CEO of Known For; founder of Thrillist

Known For; Thrillist

Episode: Should you boost your best-performing LinkedIn posts with paid?

Isaac Ferreira

VP of AI Growth Systems at Shift Paradigm

Shift Paradigm

Episode: The Scope of AI Disruption

Ruth Zive

CMO at Voices

Voices

Episode: The Voice-First Shift Companies Can’t Ignore

Chris O'Neill

CEO of GrowthLoop

GrowthLoop

Episode: This will force a fast pivot

Alex Weinberger

General Manager of Digital Out-of-Home at AdRoll

AdRoll

Episode: From Billboards to Bottom-Funnel Results

Cody Goff

Podcast growth strategist; works at NerdWallet

NerdWallet

Episode: Don’t trust when a brand tells you their podcast is “working”

Cody Gough

Podcast growth strategist who works at NerdWallet

NerdWallet

Episode: The Playbook for Sustainable, Organic Podcast Growth

Host

Benjamin Shapiro

Host of the show

Reviews

4.6 out of 5 stars from 241 ratings

No substance
The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!
Apple Podcasts
1
Jabs2011
United States9 months ago
Long time listener…first time guest
I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.
Apple Podcasts
5
Rob Freedman
United Statesa year ago
Love the pod!
I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.
Apple Podcasts
5
John Sampogna
United States2 years ago
Easy Conversations and Great MarTech Content
I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!
Apple Podcasts
5
Darin @Simple
Australia2 years ago
Can attest the Martech Podcast is full of value!
I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ
Apple Podcasts
5
wilcoxaj
United States2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, insightful conversations with strong prep and thoughtful questions.

Guests consistently praise the host for deep, well-researched discussions.

A must-listen for marketing professionals seeking practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#27	United States/Business/Marketing
Apple Podcasts	#9	Mexico/Business/Marketing
Apple Podcasts	#12	New Zealand/Business/Marketing
Apple Podcasts	#25	Singapore/Business/Marketing
Apple Podcasts	#26	India/Business/Marketing
Apple Podcasts	#74	Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What's the scariest part of putting your revenue at risk?

Q: Can you elaborate on how Knotch ensures outcomes are controllable, and what happens if external factors affect performance?

We focus on controlling the critical levers of the outcome, such as content quality and website performance, while aligning incentives with measurable metrics. If external factors affect performance, we reassess the scope, adjust goals, and communicate transparently with customers to maintain trust.

What's the scariest part of putting your revenue at risk?

Q: All right. You shifted Knotch's business model to outcome-based pricing. What's the scariest part of putting all of your revenue at risk?

The scariest part is balancing risk and control: you must ensure you can actually influence the outcomes you promise, or you risk misalignment if the client's market or content underperforms. We address this by designing controllable, tiered outcomes and clear accountability.

What's more important in the AI era: trust, traffic, or personalization?

Q: What's more important in the AI era, trust, traffic, or personalization?

The guest argues that personalization can drive trust and that trusted relationships reduce the need for extreme personalization, while also cautioning about the creepy potential of overly automated approaches; overall, there is a lean toward prioritizing trust, with personalization as a lever rather than a substitute for trust.

Stop obsessing over this marketing metric

Q: What's the biggest marketing metrics that executives obsess over that matters way less than they think?

Amanda explains that leaders often chase vanity metrics like download counts or sheer database size, but the real value comes from engaged audiences and meaningful interactions that drive business outcomes.

One thing marketers should stop doing immediately

Q: What's one thing marketers should stop doing immediately now that AI Search is changing discovery?

The guest suggests shifting away from narrowly focusing on broad page views and traditional volume metrics, and instead prioritizing responses to natural language questions from customers, creating content tailored to individual queries, which aligns with AI-driven discovery.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Thoughtful, practitioner-focused conversations on how marketing, technology, and AI intersect to drive growth. Episodes commonly explore personal branding, executive content strategies, LinkedIn for B2B, and the evolving role of AI in Martech stacks, with practical tactics you can apply in your own GTM and content programs. Sponsors often surface AI-enabled approaches to enterprise marketing, providing real-world context for scaling teams and processes. The format tends to balance interview-driven storytelling with data-backed insights and actionable takeaways, making it useful for marketers, growth leaders, and tech-forward brands exploring modern go-to-market models.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Triple Option
2. Smart Travel: Upgrade Your Getaways
3. Earsay: The Audible and iHeart Audiobook Club
4. Health vs Hype with the American Medical Association
5. To Catch a Thief: North Korea On Our Payroll

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2446 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Anda Gansca
2. Patrick Brown
3. Adam Rich
4. Isaac Ferreira
5. Ruth Zive
6. Chris O'Neill
7. Alex Weinberger
8. Cody Goff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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