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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Organizational Transformation
Communication Strategies
Marketing Technology
Unified ID 2.0
Consumer Privacy
Omni-Channel Marketing
Subscription Model
Leadership
Stakeholder Engagement
Employee Engagement
Customer Engagement
Artificial Intelligence
AI Ethics
Data-Driven Marketing
Halo Top

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes808Founded7 years ago
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Artwork for The Agile Brand

Latest Episodes

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model?

Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even wh... more

What happens when you tie a quarter of every employee’s variable compensation not to sales targets, but to customer experience metrics?

Agility requires more than just speed; it demands a shared purpose that translates into a unified system for list... more

YouTube

What if one of your most valuable CX analysts isn't even a person?

Agility requires not just collecting data, but closing the gap between insight and action at scale. This means empowering every level of the organization, from the frontline to the C... more

YouTube

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience?

Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for ... more

YouTube

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Recent Guests

Nataly Kelly
CMO at Zappi, author of multiple books focusing on consumer insights and marketing strategies.
Zappi
Episode: #813: Big Game Ads Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Jim Sturm
President of North America at Capillary Technologies
Capillary Technologies
Episode: #812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy
Andy Baker
CEO and founder at Sesimi, with previous experience running Volkswagen's brand and retail advertising.
Sesimi
Episode: #811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
Luke Roberts
Global Director, Digital Strategies & Growth at Bynder
Bynder
Episode: #810: Bynder's Luke Roberts on brand and content governance in a 1:1 omnichannel world
Toby Coulthard
Chief Product and Growth Officer at Jacquard
Jacquard
Episode: #809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world
Sharon Argov
CMO at AI21 Labs with over 20 years in marketing, leading teams in cyber security, HR tech, and AI.
AI21 Labs
Episode: #807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
Renu Upadhyay
Chief Marketing Officer at Omnissa
Omnissa
Episode: #805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
Albert Castellana
Co-founder and CEO at GenLayer, with a background in computer science, specializing in crypto and AI.
GenLayer
Episode: #804: GenLayer CEO Albert Castellana on AI's accountability gap
Marcio Arnecke
Chief Marketing Officer at Apollo.io with over 15 years of experience in marketing, primarily in Silicon Valley.
Apollo.io
Episode: #803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches

Host

Greg Kihlström
Greg Kihlström is a marketing and AI transformation advisor and consultant to leading brands, as well as a speaker, entrepreneur, and best-selling author. He provides insights into marketing technology and customer experience.

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States2 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States8 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its focus on AI and data-driven strategies, making it essential for professionals in the field.
Listeners appreciate the insightful discussions with industry leaders, emphasizing their relevance to modern marketing.
Many endorse the host's ability to facilitate engaging and informative conversations that resonate with current marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
Q: What do you do to stay agile in your role, and how do you find a way to do it consistently?
I talk to every person in the technology space and attend conferences and webinars to stay updated.
#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
Q: If we were having this interview one year from today, what is one thing that we would definitely be talking about?
We'd be discussing how to be brand safe in the context of AI and the regulatory requirements across different industries.
#813: Big Game Ads Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Q: What patterns did you see in the ads that did resonate strongly with women this year?
Strong storytelling, humor, and the central role of women contributed to better performance among ads targeting female audiences.
#813: Big Game Ads Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Q: Was this a good or a bad year for Super Bowl commercials from a creative as well as a results perspective?
The year was mixed creatively; some ads resonated well while others struggled to execute bold ideas effectively.
#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
Q: From a CMO, from a C-suite level, what should they be doing knowing directionally what's been happening over the last 12 months or so?
They should reevaluate their success metrics with vendors, treat consolidation as a contract moment, rationalize their tech stack, and connect automation to business outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Professions
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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This podcast provides a deep exploration of marketing technology, artificial intelligence, and customer experience, drawing insights from industry leaders and thought executives. Key topics include AI adoption, customer data strategies, and the changing dynamics of consumer interactions. The discussions offer actionable strategies geared towards building customer loyalty and long-term business value, addressing both current trends and forecasting future shifts in the market. The podcast stands out for connecting theoretical frameworks with practical insights, ensuring that listeners are equipped to navigate the evolving landscape of marketing effectively.

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How many listeners does The Agile Brand get?

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How many subscribers and views does The Agile Brand have?

To see how many followers or subscribers The Agile Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. The School of Greatness
2. The Dr. Hyman Show
3. The Artificial Intelligence Show
4. The Traitors Official Podcast
5. Cousins with Vince Carter & Tracy McGrady

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 808 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Agile Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Agile Brand?

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Nataly Kelly
2. Jim Sturm
3. Andy Baker
4. Luke Roberts
5. Toby Coulthard
6. Sharon Argov
7. Renu Upadhyay
8. Albert Castellana

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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