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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Artificial Intelligence
Marketing Technology
AI In Marketing
Agentic AI
Generative AI
E-Commerce
Data Privacy
Consumer Behavior
Personalization
Marketing
Marketing Strategies
Automation
Agility
Marketing Strategy
Customer Insights
Data Management
Customer Loyalty
Digital Marketing
Marketing Automation

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategie... more

PublishesDailyEpisodes859Founded7 years ago
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Artwork for The Agile Brand

Latest Episodes

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?

Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrat... more

To keep up in a changing market, are you building a responsive brand, or are you constantly playing catch-up?

Agility requires more than just quick reactions; it demands a proactive understanding of evolving customer needs and emerging technologies. ... more

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world?

Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measuremen... more

Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly releva... more

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Recent Guests

Ose Amiegheme
Head of Email Product at Intuit Mailchimp
Intuit Mailchimp
Episode: Intuit Mailchimp's Head of Email Product discusses removing friction from martech
Eric Ries
Author of The Lean Startup and Incorruptible; advocate for long-term value
The Lean Startup Company
Episode: Lean Startup author Eric Ries on building a brand for the long term
Jennifer Jones
Chief Strategy and Experience Officer at RGP
RGP
Episode: RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Bill Staikos
Founder at Be Customer-Led
Be Customer-Led
Episode: Resident Expert: Bill Staikos on the CX landscape in 2026
Ruth Veloria
Chief Strategy and Customer Officer at University of Phoenix
University of Phoenix
Episode: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
Mike Rizzo
Founder and CEO of Marketing Ops
Marketing Ops (marketingops.com)
Episode: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
Zack Wenthe
Director of Product Marketing and Customer Data Evangelist at Tealium
Tealium
Episode: Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
Kaihan Krippendorff
Founder at OutThinker; keynote speaker at CRMC
OutThinker
Episode: #856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
Jason Wolf
President at Fullstory
Fullstory
Episode: #855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers

Host

Greg Kihlström
Host of The Agile Brand; martech futurist and AI transformation advisor

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Must-listen for marketers!

    One of my favorite podcasts for keeping up with how tech is changing marketing.

    Apple Podcasts
    5
    AnnaR8877X5
    United States2 months ago
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States6 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United Statesa year ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United States2 years ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings in top industry guests with practical, actionable insights.
The show consistently stays current with AI, data, and CX trends that matter to marketers.
Listeners praise clear, concise discussions that cover both strategy and implementation.

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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Lean Startup author Eric Ries on building a brand for the long term
Q: Why is the mission-driven advantage more critical for established public companies now than ever?
Ries argues that long-term mission alignment improves trust and performance, counters the decline in corporate courage, and provides a strategic edge as traditional metrics and governance models are challenged by short-term pressures.
Lean Startup author Eric Ries on building a brand for the long term
Q: Before we do, though, why don't you give a little background on yourself and your role at The Lean Startup Company?
Eric Ries describes his journey from engineer to author and entrepreneur, highlighting how Lean Startup emerged from frustrations with traditional management and how it gained global traction as a framework for building sustainable, long-term value.
Intuit Mailchimp's Head of Email Product discusses removing friction from martech
Q: What's the role of marketers evolving with AI in the near term?
Marketers will become custodians of the brand who combine deep business knowledge with AI-assisted insights, shaping strategy and ensuring AI outputs align with customer needs and company goals.
Intuit Mailchimp's Head of Email Product discusses removing friction from martech
Q: How should marketing leaders think about integrating tools to meet marketers where they are rather than forcing platform-locking?
Focus on partnerships and seamless connections that connect people to the tools they already use, enhancing workflows rather than requiring a full platform switch, so teams stay productive and aligned.
Intuit Mailchimp's Head of Email Product discusses removing friction from martech
Q: From a product strategy perspective, what was the critical business or customer challenge driving the Canva integration with Mailchimp?
Marketers loved Canva but traditionally had to export emails as flat files, which broke branding and lost essential metadata; the integration lets teams design in Canva and send directly through Mailchimp without editing, keeping brand consistency and tracking intact.

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This show centers on the intersection of marketing technology, artificial intelligence, and customer experience, with frequent dives into how brands leverage first‑party data, automation, and AI copilots to improve planning, execution, and measurement across omnichannel journeys. Guests typically come from leading tech platforms, ambitious brands, and strategic consultancies, sharing practical frameworks for governance, data strategy, and operating models that move beyond pilots to measurable outcomes. Episodes emphasize the evolving role of marketers as custodians of brand and customer experience in an AI‑driven era, the importance of human context alongside automation, and emerging concepts like agentic commerce and end‑to‑end marketing o... more

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Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. The Triple Option
2. What Is Happening Here | Canadaland Investigates
3. Smart Travel: Upgrade Your Getaways
4. Earsay: The Audible and iHeart Audiobook Club
5. NerdWallet's Smart Money Podcast

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 859 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Ose Amiegheme
2. Eric Ries
3. Jennifer Jones
4. Bill Staikos
5. Ruth Veloria
6. Mike Rizzo
7. Zack Wenthe
8. Kaihan Krippendorff

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