
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more
| Publishes | Daily | Episodes | 819 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the very customers we're trying to attract?
Agility requires not just the speed to adopt new technologi... more
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?
Agility requires brands to not just react to consumer behavior, but to anticipate it wi... more
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?
Agility requires marketing leaders to not only react to market changes, but to become the primary architects... more
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally created for them?
Agility requires not just reacting to consumer behavior, but proactively re-archite... more
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Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.
This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.
Greg hosts incredibly insightful guests and never fails to deliver a great conversation!
The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.
A goldmine of smart tips on AI, data, and customer experience. Highly recommend!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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The show delivers interviews with senior marketing technology, CX, and AI leaders from major brands and platforms, focusing on how data, AI, and omnichannel strategies drive customer lifetime value and business outcomes. Episodes frequently explore real-world implementations of agentic AI, first‑party data, privacy considerations, and how brands operationalize insights from marketing tech to improve experiences, loyalty, and revenue. Notable throughlines include practical guidance on scaling product and CX initiatives, the evolving role of data in decision making, and how leading companies partner with platforms to stay ahead in a rapidly changing martech landscape. The format tends to blend strategic framing with tangible examples, making ... more
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The Agile Brand launched 7 years ago and published 819 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Agile Brand include:
1. Dan Bennett
2. Degirdas Jankus
3. Brianna Moreno
4. Himanshu Jain
5. Bill Schneider
6. Andrew Perlman
7. Jim Kruger
8. Courtney Owumi
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