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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
First-Party Data
Advertising Technology
Communication Strategies
Organizational Transformation
Marketing Technology
Consumer Privacy
Omni-Channel Marketing
Unified ID 2.0
Stakeholder Engagement
Leadership
Employee Engagement
Subscription Model
Customer Engagement
Artificial Intelligence
AI Ethics
Data-Driven Marketing
Google Cookie Deprecation

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes829Founded7 years ago
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Artwork for The Agile Brand

Latest Episodes

Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as how the AI arrived at that conclusion?

Agility requires more than just speed; it demands the confide... more

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As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale?

Agility requires more than just speed; it requires situational awareness. For global brands, this means having the cultural intelligen... more

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What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all?

Agility requires not just the ability to pivot quickly, but the foresight to know *which way* to turn. That foresight is b... more

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What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity?

Agility requires seeing a user’s “no” not as a final endpoint, but as a data point that signals a need for a different path. It demands that... more

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Recent Guests

Roman Fouache
CEO of Akeneo
Akeneo
Episode: #832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
Megan Lukich
Vice President of Global Sales, CX at CSG
CSG
Episode: #831: CSG's Megan Lukitsch on radical simplicity in CX
Chris Taylor
Brand Experience Lead at DDN
DDN
Episode: #830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Jenna Kennedy
Member of Client Strategy Team at Office of Experience (OX)
Office of Experience
Episode: #830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Jason Vandeboom
Founder and CEO of ActiveCampaign
ActiveCampaign
Episode: #829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Wendy Wildfeuer
Co-founder of Motom
Motom
Episode: #828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Keri McGhee
CMO at Attentive
Attentive
Episode: #827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Jason Gillespie
VP of Global Product Commercialization and Analytics at RTB House
RTB House
Episode: #826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
Ed See
Chief Growth Officer at Zeta Global
Zeta Global
Episode: #825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO

Host

Greg Kihlström
Host of The Agile Brand Podcast; martech and AI transformation advisor

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States4 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States9 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Balances theory with real-world examples across martech and CX topics.
Strong production quality and engaging host bring clarity to complex topics.
Guests are high-caliber and discussions stay relevant to modern marketing and data strategies.
Shows consistently deliver actionable insights from leading brands and platforms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#831: CSG's Megan Lukitsch on radical simplicity in CX
Q: What metrics should be tracked when aiming for forgettable experiences?
Traditional metrics like NPS and CSAT remain important, but should be paired with operational KPIs such as time to resolution, first contact resolution, and customer effort score to show frictionless and efficient experiences and to justify improvements.
#831: CSG's Megan Lukitsch on radical simplicity in CX
Q: How can brands begin implementing AI to reduce friction in customer journeys?
Start with high-volume, high-cost journeys (like onboarding or support) and map them end-to-end to identify friction points. Use AI to prefill information, route to the right agents, and provide self-serve options, while ensuring humans handle complex, emotional, and strategic moments.
#833: Qualtrics' Ali Henriques on accelerating the speed to insights with synthetic research
Q: What is the practical difference between traditional research and synthetic research in your day-to-day work?
Synthetic research compresses data collection and analysis timelines, allowing us to test multiple concepts quickly while keeping core rigor, turning insights into actionable guidance for product and marketing teams.
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Q: What do you do to stay agile in your role and how do you maintain that consistency?
I stay connected with startups and founders through Future Founders, leveraging mentorship and community to keep learning and stay inspired; helping future entrepreneurs gives me energy and keeps me focused on continuous improvement in our own practices.
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Q: If we were having this interview one year from today, what is one thing we would definitely be talking about?
We would be talking about active intelligence and the before-after of perception and transformation—the way AI changes how we understand and act on data in real time to drive business outcomes.

Audience Metrics

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

The show delivers interviews with senior marketing technology, CX, and AI leaders from major brands and platforms, focusing on how data, AI, and omnichannel strategies drive customer lifetime value and business outcomes. Episodes frequently explore real-world implementations of agentic AI, first‑party data, privacy considerations, and how brands operationalize insights from marketing tech to improve experiences, loyalty, and revenue. Notable throughlines include practical guidance on scaling product and CX initiatives, the evolving role of data in decision making, and how leading companies partner with platforms to stay ahead in a rapidly changing martech landscape. The format tends to blend strategic framing with tangible examples, making ... more

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1. Unfiltered Soccer with Landon Donovan and Tim Howard
2. Cousins with Vince Carter & Tracy McGrady
3. The Interface
4. NerdWallet's Smart Money Podcast
5. The School of Greatness

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 829 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Roman Fouache
2. Megan Lukich
3. Chris Taylor
4. Jenna Kennedy
5. Jason Vandeboom
6. Wendy Wildfeuer
7. Keri McGhee
8. Jason Gillespie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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