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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Communication Strategies
Organizational Transformation
Marketing Technology
Consumer Privacy
Omni-Channel Marketing
Unified ID 2.0
Employee Engagement
Leadership
Stakeholder Engagement
Subscription Model
Customer Engagement
Artificial Intelligence
E-Commerce
AI Ethics
Data-Driven Marketing

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes785Founded7 years ago
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BusinessMarketing

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Artwork for The Agile Brand

Latest Episodes

What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control?

Agility requires a fundamental shift in mindset, moving beyond just br... more

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!

What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards?

Agility requires CX teams to move ... more

YouTube

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define... more

YouTube

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!

AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving m... more

YouTube

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Shawn D. Nelson
CEO of Lovesac
Lovesac
Episode: #791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
Jamie Domenici
CMO at Klaviyo, with previous experiences at GoTo and Salesforce
Klaviyo
Episode: #789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
Andrea Tortella
CEO at Thrad, who has a background in economics, business, and advertising.
Thrad
Episode: #786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Robbie Ferrara
Global Creative Director at monday.com
monday.com
Episode: #784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
Jason Ing
CMO at Typeface, career marketer with experience at Procter & Gamble, Microsoft, and Amazon.
Typeface
Episode: #783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
Bobby Jania
CMO Marketing Cloud at Salesforce
Salesforce
Episode: #782: Salesforce Marketing Cloud CMO Bobby Jania on the end of "Do Not Reply" marketing
Sai Koppala
CMO at CommerceIQ
CommerceIQ
Episode: #781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations
Haider Iqbal
Director of Identity & Access Management at Thales
Thales
Episode: #780: Third-party partner experience and security with Haider Iqbal, Thales
Ravi Shankar
Senior Vice President and Chief Marketing Officer at Denodo with over 30 years of experience in the data industry.
Denodo
Episode: #779: Denodo CMO Ravi Shankar on why good data is critical to AI success

Host

Greg Kihlström
Greg Kihlström is a marketing and AI transformation advisor and consultant to leading brands, as well as a speaker, entrepreneur, and best-selling author. He provides insights into marketing technology and customer experience.

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States20 days ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States7 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its focus on AI and data-driven strategies, making it essential for professionals in the field.
Listeners appreciate the insightful discussions with industry leaders, emphasizing their relevance to modern marketing.
Many endorse the host's ability to facilitate engaging and informative conversations that resonate with current marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
Q: What is a practical first step for teams stuck building complete customer profiles?
Start by automating data integrations and maintain a focus on list management.
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
Q: What should brands rethink when customer acquisition costs and lifetime value both rise?
Brands should focus on long-term customer relationships rather than just short-term acquisition costs.
#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
Q: What do you do to stay agile in your role and how do you find a way to do it consistently?
I challenge everyone around me, fostering a culture of debate and constant pursuit of better solutions within the company.
#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
Q: How do you look at fostering resilience within your team?
It starts with demonstrating composure as the leader; you need to create a culture of openness and honesty that encourages critical thinking and resilience in challenging times.
#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
Q: What was the single most crucial lesson that you learned from that experience that still informs your decision making today?
The experience taught me invaluable lessons about the realities of contract management and the stakes involved, shaping my approach to business decisions moving forward.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This podcast provides a deep exploration of marketing technology, artificial intelligence, and customer experience, drawing insights from industry leaders and thought executives. Key topics include AI adoption, customer data strategies, and the changing dynamics of consumer interactions. The discussions offer actionable strategies geared towards building customer loyalty and long-term business value, addressing both current trends and forecasting future shifts in the market. The podcast stands out for connecting theoretical frameworks with practical insights, ensuring that listeners are equipped to navigate the evolving landscape of marketing effectively.

Where can I find podcast stats for The Agile Brand?

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How many listeners does The Agile Brand get?

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What are the audience demographics for The Agile Brand?

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How many subscribers and views does The Agile Brand have?

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Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. The Ramsey Show
3. The Chosen People
4. Wiser Than Me with Julia Louis-Dreyfus
5. Against the Rules: The Big Short Companion

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 785 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Agile Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Agile Brand?

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Shawn D. Nelson
2. Jamie Domenici
3. Andrea Tortella
4. Robbie Ferrara
5. Jason Ing
6. Bobby Jania
7. Sai Koppala
8. Haider Iqbal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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