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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Communication Strategies
Organizational Transformation
Marketing Technology
Consumer Privacy
Omni-Channel Marketing
Unified ID 2.0
Subscription Model
Leadership
Stakeholder Engagement
Employee Engagement
Customer Engagement
Artificial Intelligence
E-Commerce
AI Ethics
Data-Driven Marketing

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes797Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Agile Brand

Latest Episodes

What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing?

Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your abi... more

When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire?

Agility requires both the speed to adopt new technologies like AI agents, as well as the foresight to build the guardrails that prevent that speed from... more

YouTube

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook?

Agility requires that you... more

YouTube

What happens when your best customer is no longer a person, but an AI agent acting on their behalf?

Agility requires not just adapting to new technologies, but fundamentally rethinking the customer journey when those technologies change the very def... more

YouTube

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Accepts Guests
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Recent Guests

Imri Marcus
CEO and co-founder at Brandlight.
Brandlight
Episode: #801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience
Jen Edwards
VP of Customer Experience at Five9
Five9
Episode: #800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts
Dave Simon
President of In-Store Marketplace at ISM
ISM
Episode: #799: ISM President Dave Simon on maximizing retail media network investments
Phill Agnew
Host of the Nudge Podcast and marketer with a focus on behavioral science.
Nudge Podcast
Episode: #798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Lisa Avvocato
Chief Marketing Officer at Vitam
Vitam
Episode: #797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction
Allison Sitzman
Vice President of Brand Strategy at Shutterstock.
Shutterstock
Episode: #796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap
Jessica Shapiro
Chief Marketing Officer at LiveRamp
LiveRamp
Episode: #794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
Sid Banerjee
Chief Strategy Officer at Medallia
Medallia
Episode: #792: Replay: Increasing speed to insights with Sid Banerjee, Medallia
Shawn D. Nelson
CEO of Lovesac
Lovesac
Episode: #791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world

Host

Greg Kihlström
Greg Kihlström is a marketing and AI transformation advisor and consultant to leading brands, as well as a speaker, entrepreneur, and best-selling author. He provides insights into marketing technology and customer experience.

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United Statesa month ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States7 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its focus on AI and data-driven strategies, making it essential for professionals in the field.
Listeners appreciate the insightful discussions with industry leaders, emphasizing their relevance to modern marketing.
Many endorse the host's ability to facilitate engaging and informative conversations that resonate with current marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Q: What does it look like to apply peer-reviewed research to a marketing campaign?
To implement behavioral science, one can run tests, like using a handwritten note to engage customers and measure results.
#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Q: What's another scientifically backed technique that a brand could adapt to?
Applying reciprocity, such as sending thank you notes or free samples, can significantly boost sales.
#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Q: What's the core business case for making the study of psychology and behavioral science a strategic priority?
Understanding how humans make decisions is crucial, as marketers are ultimately selling to humans.
#797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction
Q: What have you seen that's worked in adopting AI strategies?
Start with a business process that's draining the most budget or time and identify where to implement AI tools effectively.
#799: ISM President Dave Simon on maximizing retail media network investments
Q: What does a truly mature retail media network look like?
A mature retail media network allows for flexible investment adjustments while understanding the interplay of various marketing components to drive results.

Audience Metrics

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This podcast provides a deep exploration of marketing technology, artificial intelligence, and customer experience, drawing insights from industry leaders and thought executives. Key topics include AI adoption, customer data strategies, and the changing dynamics of consumer interactions. The discussions offer actionable strategies geared towards building customer loyalty and long-term business value, addressing both current trends and forecasting future shifts in the market. The podcast stands out for connecting theoretical frameworks with practical insights, ensuring that listeners are equipped to navigate the evolving landscape of marketing effectively.

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How many listeners does The Agile Brand get?

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How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 797 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Agile Brand?

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Imri Marcus
2. Jen Edwards
3. Dave Simon
4. Phill Agnew
5. Lisa Avvocato
6. Allison Sitzman
7. Jessica Shapiro
8. Sid Banerjee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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