
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more
| Publishes | Daily | Episodes | 829 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as how the AI arrived at that conclusion?
Agility requires more than just speed; it demands the confide... more
As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale?
Agility requires more than just speed; it requires situational awareness. For global brands, this means having the cultural intelligen... more
What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all?
Agility requires not just the ability to pivot quickly, but the foresight to know *which way* to turn. That foresight is b... more
What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity?
Agility requires seeing a user’s “no” not as a final endpoint, but as a data point that signals a need for a different path. It demands that... more
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Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.
This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.
Greg hosts incredibly insightful guests and never fails to deliver a great conversation!
The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.
A goldmine of smart tips on AI, data, and customer experience. Highly recommend!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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The show delivers interviews with senior marketing technology, CX, and AI leaders from major brands and platforms, focusing on how data, AI, and omnichannel strategies drive customer lifetime value and business outcomes. Episodes frequently explore real-world implementations of agentic AI, first‑party data, privacy considerations, and how brands operationalize insights from marketing tech to improve experiences, loyalty, and revenue. Notable throughlines include practical guidance on scaling product and CX initiatives, the evolving role of data in decision making, and how leading companies partner with platforms to stay ahead in a rapidly changing martech landscape. The format tends to blend strategic framing with tangible examples, making ... more
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The Agile Brand launched 7 years ago and published 829 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Agile Brand include:
1. Roman Fouache
2. Megan Lukich
3. Chris Taylor
4. Jenna Kennedy
5. Jason Vandeboom
6. Wendy Wildfeuer
7. Keri McGhee
8. Jason Gillespie
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