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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Artificial Intelligence
Customer Experience
Marketing Technology
AI In Marketing
Agentic AI
Generative AI
Data Privacy
Consumer Behavior
E-Commerce
Personalization
Marketing
Customer Insights
Digital Marketing
Agility
Automation
First-Party Data
Marketing Strategy
Data Management
Customer Engagement
Pega

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategie... more

PublishesDailyEpisodes880Founded7 years ago
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Artwork for The Agile Brand

Latest Episodes

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?

Agility requires more than just adapting to market changes; it demands a ... more

What if the marketing playbook you've relied on for the past decade is quickly failing to get results? 

When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the gr... more

Are the platforms you rely on most for growth also the biggest barriers to understanding it?

Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This means brands must adapt their str... more

What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?

Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when th... more

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Recent Guests

Sam Dorrison
Co-Founder and Chief Executive Officer
ReflexAI
Episode: ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
Ben Lewis
VP of Marketing and Growth at Infobip
Infobip
Episode: Infobip's Ben Lewis on building deeper relationships with sports fans
Daniella Harkins
SVP Product GTM at LiveRamp
LiveRamp
Episode: LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation
Gina Bhawalkar
Principal Analyst at Forrester
Forrester
Episode: Forrester's Gina Bhawalkar on building great CX with an AI-enabled workflow
Chuck Gahun
Principal Analyst at Forrester
Forrester
Episode: Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey
Nitin Mangtani
GM and EVP of AgentForce Commerce at Salesforce
Salesforce
Episode: Salesforce's Nitin Mangtani on how AI is evolving on-site search
Rick Rutkowski
Director of Product and Technology at NGEN
NGEN (NGEN)
Episode: From PegaWorld: enGen's Richard Rutkowski on moving agentic AI from theoretical to practical
Vanessa Thompson
VP of Revenue and Growth Marketing
Twilio
Episode: Twilio's Vanessa Thompson on moving to a unified view of your customers
Sheila Anderson
EVP Chief Information and Digital Officer at Unum
Unum
Episode: From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization

Host

Greg Kihlström
Host of The Agile Brand; martech futurist and AI transformation advisor

Reviews

5.0 out of 5 stars from 2.4k ratings
  • A treasure trove of insights

    A well of actionable insights, marketing trends unpacked, and great conversations with guests who care deeply about the work they do.

    Apple Podcasts
    5
    Media_HW
    South Africa12 days ago
  • Must-listen for marketers!

    One of my favorite podcasts for keeping up with how tech is changing marketing.

    Apple Podcasts
    5
    AnnaR8877X5
    United States3 months ago
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States7 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United Statesa year ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings in top industry guests with practical, actionable insights.
The show consistently stays current with AI, data, and CX trends that matter to marketers.
Listeners praise clear, concise discussions that cover both strategy and implementation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey
Q: How should leaders measure value and connect AI agent optimization to ROI?
Develop a broad content program and business case rather than pure tech investment. Use measurement to tie content performance to machine vs. human outcomes, explore acquisitions in the space, and build the capability to connect prompts and performance to ROI across channels.
Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey
Q: What are the practical first steps for marketing ops or CX teams to make their brand agent-friendly?
Focus on visibility and content design for agents: ensure crawlability and semantic richness, produce content with context, fluency, and trust, and decide whether to own horizontal or vertical content strategies, while auditing and tuning websites and schema regularly.
Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey
Q: How do you define agentic AI in this context, and is it an evolution of SEO or a fundamentally new audience?
Agentic AI is defined in terms of agency and autonomy: AI agents that act on behalf of enterprises or individuals, can perform tasks and make decisions, and operate autonomously. It goes beyond SEO to include information architecture and third-party sentiment, addressing both human and machine audiences.
ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
Q: How does ReflexAI approach measuring ROI of sales training?
ROI is tied to rapid, measurable improvements, such as faster ramp times, better alignment with product updates, and clear metrics like time to proficiency and performance boosts, which ReflexAI can demonstrate within weeks rather than years.
ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
Q: Tell me about ReflexAI and the concept of critical conversations.
Sam explains that ReflexAI focuses on critical conversations—sales, mental health, and customer support—where the quality of interactions can greatly affect outcomes, and that they've been applying generative AI to these scenarios for years to improve real-world performance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This show centers on the intersection of marketing technology, artificial intelligence, and customer experience, with frequent dives into how brands leverage first‑party data, automation, and AI copilots to improve planning, execution, and measurement across omnichannel journeys. Guests typically come from leading tech platforms, ambitious brands, and strategic consultancies, sharing practical frameworks for governance, data strategy, and operating models that move beyond pilots to measurable outcomes. Episodes emphasize the evolving role of marketers as custodians of brand and customer experience in an AI‑driven era, the importance of human context alongside automation, and emerging concepts like agentic commerce and end‑to‑end marketing o... more

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Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. The Triple Option
2. Smart Travel: Upgrade Your Getaways
3. Earsay: The Audible and iHeart Audiobook Club
4. To Catch a Thief: North Korea On Our Payroll
5. NerdWallet's Smart Money Podcast

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 880 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Sam Dorrison
2. Ben Lewis
3. Daniella Harkins
4. Gina Bhawalkar
5. Chuck Gahun
6. Nitin Mangtani
7. Rick Rutkowski
8. Vanessa Thompson

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