Rephonic
Artwork for The Agile Brand

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Communication Strategies
Organizational Transformation
Marketing Technology
Omni-Channel Marketing
Consumer Privacy
Unified ID 2.0
Employee Engagement
Subscription Model
Leadership
Stakeholder Engagement
Customer Engagement
Artificial Intelligence
AI Ethics
Data-Driven Marketing
Google Cookie Deprecation

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes753Founded7 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for The Agile Brand

Latest Episodes

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers?

Agility requires more than just reacting qui... more

YouTube

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?

Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer u... more

YouTube

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth?

Agility requires both adaptation to new AI-based tools and methods while also ... more

YouTube

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?

Agility requires a willingness to experiment and adapt, not just in your technology s... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Daniel Damasio
Senior CRM Analyst at Nestlé
Nestlé
Episode: #760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
Phyllis Fang
Head of Marketing at Transcend
Transcend
Episode: #759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
Fredrik Skantze
CEO and co-founder of Funnel, a marketing intelligence platform
Funnel
Episode: #757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
Jeff Baskin
Chief Revenue Officer at Eagle Eye
Eagle Eye
Episode: #756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
Robin Ross
Digital Analytics and Loyalty Executive at Activate Insight
Activate Insight
Episode: #754: Robin Ross on what happens to retail when your best customers are AI agents
Christine Royston
Chief Marketing Officer at Wrike with 20 years of marketing leadership experience in B2B tech
Wrike
Episode: #753: Wrike CMO Christine Royston on building marketing teams for agility
Marcus Fontoura
Technical Fellow at Microsoft and CTO for Azure Core
Microsoft
Episode: #752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset
Rochelle Thielen
CEO at Traject Data
Traject Data
Episode: #751: Traject Data CEO Rochelle Thielen on the role of data in retail
Corin Mills
Brand Marketing and Ecommerce Director at Moo
Moo
Episode: #750: MOO's Corin Mills on the strength of physical marketing in the digital age

Host

Greg Kihlström
Host and marketing technology transformation advisor with extensive experience in AI, customer experience, and digital transformation strategies for top brands. A best-selling author and speaker focusing on the intersection of marketing and technology.

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States5 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United Statesa year ago
  • A Must-Listen for Modern Marketers

    The Agile Brand is an essential podcast for anyone navigating the complexities of modern marketing. Greg Kihlström brings together top industry leaders to discuss everything from AI to customer data privacy. The insights are timely, relevant, and incredibly useful for staying ahead of the curve in a rapidly evolving industry.

    Apple Podcasts
    5
    Roberto@1
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the quality of guests and the depth of knowledge shared, indicating a positive reception overall among marketing professionals and enthusiasts.
The discussions are often described as timely and relevant, providing actionable strategies that resonate with current industry trends.
Listeners appreciate the insightful blending of marketing strategy with technology expertise, making it an essential resource for navigating modern marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#7
United States/Business/Marketing
Apple Podcasts
#71
United States/Business
Apple Podcasts
#1
United Kingdom/Business/Marketing
Apple Podcasts
#7
Canada/Business/Marketing
Apple Podcasts
#39
United Kingdom/Business
Apple Podcasts
#233
Canada/Business

Talking Points

Recent interactions between the hosts and their guests.

#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
Q: What areas do you work in within Nestlé and what are some unique challenges?
I work in customer relationship management and publish strategies for engaging customers, managing a plethora of distinct brands under Nestlé while ensuring their strategies align.
#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
Q: What practical steps would you recommend that they take?
Integrating loyalty and retail media data to create closed-loop attribution is key. This enables retailers to link ad spend directly to purchasing behavior.
#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
Q: What are the first one or two things that a marketing leader should do to start closing this considerable gap in personalization?
Marketers should first outline, audit, and architect the data touch points across their user experience, operationalizing user choices, and preferences within their marketing technology stack.
#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
Q: How do you look at fostering that within the people that work with you, within your teams?
It begins with setting a good example as a leader and ensuring that you model the desired resilience and positive disposition during tough times. You must also recognize who can thrive under pressure and mentor them accordingly.
#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
Q: What was the single most crucial lesson that you learned from that experience that still informs your decision making today?
The experience taught me about the stakes involved in business, how contracts play out, and the lessons that can only be learned through a Chapter 11 reorganization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This podcast centers on the dynamic intersection of marketing technology, AI, and customer experience, as discussed by influential executives and thought leaders from various top brands and tech platforms. Core themes include the incorporation of artificial intelligence in marketing, strategies for leveraging first-party data, and navigating the complex landscape of consumer data privacy and omnichannel experiences. Listeners can expect insightful conversations that provide not just trends but also practical approaches to enhance customer lifetime value and foster long-term business success. Overall, the content is tailored for marketing professionals keen on staying ahead in a rapidly evolving industry.

Where can I find podcast stats for The Agile Brand?

Rephonic provides a wide range of podcast stats for The Agile Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Agile Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Agile Brand get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Agile Brand, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Agile Brand?

Rephonic provides comprehensive predictive audience data for The Agile Brand, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Agile Brand have?

To see how many followers or subscribers The Agile Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 753 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Agile Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Agile Brand?

Rephonic pulls ratings and reviews for The Agile Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Agile Brand?

Rephonic provides full transcripts for episodes of The Agile Brand. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Daniel Damasio
2. Phyllis Fang
3. Fredrik Skantze
4. Jeff Baskin
5. Robin Ross
6. Christine Royston
7. Marcus Fontoura
8. Rochelle Thielen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days