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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Communication Strategies
Organizational Transformation
Marketing Technology
Omni-Channel Marketing
Consumer Privacy
Unified ID 2.0
Stakeholder Engagement
Leadership
Employee Engagement
Subscription Model
Customer Engagement
Artificial Intelligence
AI Ethics
Data-Driven Marketing
Halo Top

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes819Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Agile Brand

Latest Episodes

We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the very customers we're trying to attract?

Agility requires not just the speed to adopt new technologi... more

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?

Agility requires brands to not just react to consumer behavior, but to anticipate it wi... more

YouTube

As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?

Agility requires marketing leaders to not only react to market changes, but to become the primary architects... more

YouTube

What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally created for them?

Agility requires not just reacting to consumer behavior, but proactively re-archite... more

YouTube

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Recent Guests

Dan Bennett
CMO at furniture.com
furniture.com
Episode: #824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Degirdas Jankus
CEO at Hostinger
Hostinger
Episode: #823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
Brianna Moreno
Head of CX at NoFraud
NoFraud
Episode: #822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale
Himanshu Jain
Co-founder and Head of Product, CommerceIQ
CommerceIQ
Episode: #821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
Bill Schneider
VP Product Marketing, CommerceIQ
CommerceIQ
Episode: #821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
Andrew Perlman
Co-Founder and CEO
Recurrent
Episode: #819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
Jim Kruger
CMO at Informatica
Informatica
Episode: #818: Informatica's CMO Jim Kruger on data as the foundation for innovation
Courtney Owumi
Vice President of Consumer Experience and Membership Engagement at Shipt
Shipt
Episode: #816: Shipt's Courtney Owumi on achieving and demonstrating CX ROI
Stephanie Leheta
Senior Director, Client Experience Strategy at CIBC
CIBC
Episode: #815: CIBC's Stephanie Leheta on moving from silos to enterprise scale CX

Host

Greg Kihlström
Host of The Agile Brand Podcast; martech and AI transformation advisor

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States3 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States9 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Balances theory with real-world examples across martech and CX topics.
Strong production quality and engaging host bring clarity to complex topics.
Guests are high-caliber and discussions stay relevant to modern marketing and data strategies.
Shows consistently deliver actionable insights from leading brands and platforms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
Q: Where is the breakdown between insight and execution most often happening for large brands?
Across multiple systems and manual handoffs, brands struggle to translate data into timely actions due to fragmented content, PIMs, and retailer guidelines, which slows down execution; AI agents can bridge this by coordinating data, content, and decisions.
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale
Q: How should CX and marketing leaders reframe their approach to abuse beyond traditional fraud?
They should view abuse as a ongoing, systemic risk that can be mitigated with integrated data, proactive support decisions, and policies informed by real-time insights, not just by reacting after issues arise.
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale
Q: What has changed in consumer behavior in the post-purchase landscape that shifted the biggest financial threat?
Post-purchase abuse now spans returns, refunds, and support interactions across many systems, creating margin leakage. Brands need real-time, cross-system visibility to protect good customers and minimize risk, rather than relying on checkout-focused fraud prevention alone.
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Q: What was the biggest hurdle in unifying the checkout across multiple brands, and what advice would you give others?
The main challenge was aligning backend infrastructure for a multi-brand checkout and ensuring clear shopper communication about brand attribution post-purchase; the advice is to clearly communicate the multi-brand flow to shoppers to avoid confusion and maintain strong customer service.
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Q: From a strategic level, what fundamental belief about consumer psychology drove the decision to build something different?
The belief is that furniture shopping is an emotional and high-stakes purchase that should feel joyful and trustworthy; the platform seeks to reduce friction by offering curated, semantically sorted options and a trusted, single-cart experience across multiple brands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

The show delivers interviews with senior marketing technology, CX, and AI leaders from major brands and platforms, focusing on how data, AI, and omnichannel strategies drive customer lifetime value and business outcomes. Episodes frequently explore real-world implementations of agentic AI, first‑party data, privacy considerations, and how brands operationalize insights from marketing tech to improve experiences, loyalty, and revenue. Notable throughlines include practical guidance on scaling product and CX initiatives, the evolving role of data in decision making, and how leading companies partner with platforms to stay ahead in a rapidly changing martech landscape. The format tends to blend strategic framing with tangible examples, making ... more

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Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. The Dr. Hyman Show
2. The School of Greatness
3. Prof G Markets
4. SmartLess
5. Tomorrow's Cure

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 819 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Dan Bennett
2. Degirdas Jankus
3. Brianna Moreno
4. Himanshu Jain
5. Bill Schneider
6. Andrew Perlman
7. Jim Kruger
8. Courtney Owumi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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