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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Communication Strategies
Organizational Transformation
Marketing Technology
Omni-Channel Marketing
Consumer Privacy
Unified ID 2.0
Stakeholder Engagement
Employee Engagement
Subscription Model
Leadership
Customer Engagement
Artificial Intelligence
AI Ethics
Data-Driven Marketing
Halo Top

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes758Founded7 years ago
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BusinessMarketing

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Artwork for The Agile Brand

Latest Episodes

As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of the small business owner on the corner?

Agility requires not just reacting to market shif... more

When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?

Agility requires the willingness to be wrong and the systems to prove it quickly. It’s about bui... more

YouTube

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know?

Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to tr... more

YouTube

Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizi... more

YouTube

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Recent Guests

George Chang
Senior Director, Digital Experience & Technology, Corporate Marketing at Hexagon AB
Hexagon AB
Episode: #765: Hexagon AB's George Chang on building a unified system of marketing measurement
Mark Wagner
Senior Director of Strategy at Horizontal Digital
Horizontal Digital
Episode: #764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
Daniel Damasio
Senior CRM Analyst at Nestlé
Nestlé
Episode: #760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
Phyllis Fang
Head of Marketing at Transcend
Transcend
Episode: #759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
Fredrik Skantze
CEO and co-founder of Funnel, a marketing intelligence platform
Funnel
Episode: #757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
Jeff Baskin
Chief Revenue Officer at Eagle Eye
Eagle Eye
Episode: #756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
Robin Ross
Digital Analytics and Loyalty Executive at Activate Insight
Activate Insight
Episode: #754: Robin Ross on what happens to retail when your best customers are AI agents
Christine Royston
Chief Marketing Officer at Wrike with 20 years of marketing leadership experience in B2B tech
Wrike
Episode: #753: Wrike CMO Christine Royston on building marketing teams for agility
Marcus Fontoura
Technical Fellow at Microsoft and CTO for Azure Core
Microsoft
Episode: #752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset

Host

Greg Kihlström
Host and marketing technology transformation advisor with extensive experience in AI, customer experience, and digital transformation strategies for top brands. A best-selling author and speaker focusing on the intersection of marketing and technology.

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States5 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United Statesa year ago
  • A Must-Listen for Modern Marketers

    The Agile Brand is an essential podcast for anyone navigating the complexities of modern marketing. Greg Kihlström brings together top industry leaders to discuss everything from AI to customer data privacy. The insights are timely, relevant, and incredibly useful for staying ahead of the curve in a rapidly evolving industry.

    Apple Podcasts
    5
    Roberto@1
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the quality of guests and the depth of knowledge shared, indicating a positive reception overall among marketing professionals and enthusiasts.
The discussions are often described as timely and relevant, providing actionable strategies that resonate with current industry trends.
Listeners appreciate the insightful blending of marketing strategy with technology expertise, making it an essential resource for navigating modern marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
Q: What do you do to stay agile in your role?
Kaz emphasizes the balance between delegating during periods of stability and engaging in 'founder mode' when threats arise. Karen highlights the importance of listening to customers to stay abreast of market changes and dynamics.
#765: Hexagon AB's George Chang on building a unified system of marketing measurement
Q: What's a piece of advice that you'd give to marketing leaders for building an agile, insight-driven organization?
Understand that a fail test gives you insight just as much as a successful test.
#765: Hexagon AB's George Chang on building a unified system of marketing measurement
Q: What do you do at Hexagon to elevate conversion rate optimization more strategically?
We need to treat it like something strategic and include testing intentionally in execution and iteration.
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
Q: How do you stay ahead of the curve in your industry?
Renaud mentions the importance of innovation and addressing the lack of responsiveness among established competitors, while focusing on growth and market share.
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
Q: How do you think about maintaining authenticity and building genuine connections within those local communities while simultaneously having this national brand identity?
Renaud explains the business model of Coastline, emphasizing their platform approach and the need for both digital marketing and grassroots efforts to build local presence.

Audience Metrics

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This podcast centers on the dynamic intersection of marketing technology, AI, and customer experience, as discussed by influential executives and thought leaders from various top brands and tech platforms. Core themes include the incorporation of artificial intelligence in marketing, strategies for leveraging first-party data, and navigating the complex landscape of consumer data privacy and omnichannel experiences. Listeners can expect insightful conversations that provide not just trends but also practical approaches to enhance customer lifetime value and foster long-term business success. Overall, the content is tailored for marketing professionals keen on staying ahead in a rapidly evolving industry.

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How many listeners does The Agile Brand get?

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Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. Rooted in Wellness with Mona Sharma
2. The Mindset Mentor
3. Social Media Marketing Podcast
4. Narcissist Apocalypse: Patterns of Abuse
5. Front Row Seat with Ken Coleman

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 758 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Agile Brand?

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. George Chang
2. Mark Wagner
3. Daniel Damasio
4. Phyllis Fang
5. Fredrik Skantze
6. Jeff Baskin
7. Robin Ross
8. Christine Royston

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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