The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile BrandMarketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each... more
| Publishes | Daily | Episodes | 894 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, says customers don't experience an AI system's mistake as a data problem — they experience it as a company that doesn't know them. Recorded live at Ai4 at the Venetian in Las Vegas, he and ... more
What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience?
Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and adaptation for every customer ... more
Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI?
Agility requires not just adapting to change, but also understanding the forces driving... more
What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how your homepage makes anyone feel?
Agility has usually meant adapting faster than ... more
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Reviews
- A treasure trove of insights
A well of actionable insights, marketing trends unpacked, and great conversations with guests who care deeply about the work they do.
Apple Podcasts5Media_HW
South Africaa month ago - Must-listen for marketers!
One of my favorite podcasts for keeping up with how tech is changing marketing.
Apple Podcasts5AnnaR8877X5
United States4 months ago - Very Helpful Info for Those In MarTech Space
Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.
Apple Podcasts5YasmineEsparzaUnited States8 months ago - Great mix of brands and martech platforms sharing the latest trends. Keeps me current.
This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.
Apple Podcasts5Lizabeth AKUnited Statesa year ago - You’re missing out if you don’t listen
Greg hosts incredibly insightful guests and never fails to deliver a great conversation!
Apple Podcasts5CalebSH98United States2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #12 | United States/Business/Marketing |
Apple Podcasts | #50 |  United Kingdom/Business/Marketing |
Apple Podcasts | #146 |  Canada/Business/Marketing |
Apple Podcasts | #26 |  Norway/Business/Marketing |
Apple Podcasts | #31 |  Hong Kong/Business/Marketing |
Apple Podcasts | #33 |  Sweden/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Agile Brand
What is The Agile Brand about and what kind of topics does it cover?
This show centers on the intersection of marketing technology, artificial intelligence, and customer experience, with frequent dives into how brands leverage first‑party data, automation, and AI copilots to improve planning, execution, and measurement across omnichannel journeys. Guests typically come from leading tech platforms, ambitious brands, and strategic consultancies, sharing practical frameworks for governance, data strategy, and operating models that move beyond pilots to measurable outcomes. Episodes emphasize the evolving role of marketers as custodians of brand and customer experience in an AI‑driven era, the importance of human context alongside automation, and emerging concepts like agentic commerce and end‑to‑end marketing o... more
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How many listeners does The Agile Brand get?
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What are the audience demographics for The Agile Brand?
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Which podcasts are similar to The Agile Brand?
These podcasts share a similar audience with The Agile Brand:
1. The Triple Option
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3. NerdWallet's Smart Money Podcast
4. Harry Potter: The Official Film Podcast
5. Health vs Hype with the American Medical Association
How many episodes of The Agile Brand are there?
The Agile Brand launched 7 years ago and published 894 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Agile Brand?
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What guests have appeared on The Agile Brand?
Recent guests on The Agile Brand include:
1. Jose Martinez
2. Nir Weingarten
3. Patricia Rollins
4. Rachel Thornton
5. Anya Cheng
6. Sushil Kumar
7. Jason Ippen
8. Bob Regular
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.