
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategie... more
| Publishes | Daily | Episodes | 859 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?
Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrat... more
To keep up in a changing market, are you building a responsive brand, or are you constantly playing catch-up?
Agility requires more than just quick reactions; it demands a proactive understanding of evolving customer needs and emerging technologies. ... more
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world?
Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measuremen... more
Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly releva... more
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One of my favorite podcasts for keeping up with how tech is changing marketing.
Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.
This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.
Greg hosts incredibly insightful guests and never fails to deliver a great conversation!
The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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This show centers on the intersection of marketing technology, artificial intelligence, and customer experience, with frequent dives into how brands leverage first‑party data, automation, and AI copilots to improve planning, execution, and measurement across omnichannel journeys. Guests typically come from leading tech platforms, ambitious brands, and strategic consultancies, sharing practical frameworks for governance, data strategy, and operating models that move beyond pilots to measurable outcomes. Episodes emphasize the evolving role of marketers as custodians of brand and customer experience in an AI‑driven era, the importance of human context alongside automation, and emerging concepts like agentic commerce and end‑to‑end marketing o... more
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5. NerdWallet's Smart Money Podcast
The Agile Brand launched 7 years ago and published 859 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Agile Brand include:
1. Ose Amiegheme
2. Eric Ries
3. Jennifer Jones
4. Bill Staikos
5. Ruth Veloria
6. Mike Rizzo
7. Zack Wenthe
8. Kaihan Krippendorff
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