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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Artificial Intelligence
Marketing Technology
AI In Marketing
Generative AI
Agentic AI
E-Commerce
Personalization
Consumer Behavior
Marketing
Data Privacy
Digital Marketing
First-Party Data
Marketing Strategies
Marketing Strategy
Automation
Agility
Customer Engagement
Retail
Customer Insights

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategie... more

PublishesDailyEpisodes840Founded7 years ago
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Artwork for The Agile Brand

Latest Episodes

Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?

Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities w... more

I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is impacting all of us. I have become regular listeners and hope you enjoy it too!

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?

Agility requires moving beyond just building a brand to actively and continuously protecting its integ... more

We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?

Agility requires not just reacting to market changes, but anticipating them by having a clear, real-... more

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Recent Guests

Michelle Cooper
CMO at NICE
NICE
Episode: #841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
Hannah Elsakr
VP of Gen. AI, New Business Ventures at Adobe
Adobe
Episode: #840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Courtney Shealy
SVP Global Presales at Medallia
Medallia
Episode: #839: Medallia's Courtney Shealy on moving contact centers from cost center to strategic asset
Yoav Keren
CEO and co-founder, BrandShield
BrandShield
Episode: #838: BrandShield CEO Yoav Keren on the dark side of digital engagement
Chris Willis
Chief Design Officer and Futurist at Domo
Domo
Episode: #837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
Katherine Melchior Ray
Professor at UC Berkeley Haas School of Business and co-author of Brand Global, Adapt Local, How to Build Brand Value Across Cultures
UC Berkeley Haas School of Business
Episode: Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
Jordan Harper
Principal AI Thought Leader, Edge Center of Excellence at Qualtrics
Qualtrics
Episode: #835: Qualtrics' Jordan Harper on using synthetic panels to get real insight
Michael Gants
Founder and CEO of Encore
Encore
Episode: #834: Encore CEO Michael Gants on the importance of the paywall experience
Roman Fouache
CEO of Akeneo
Akeneo
Episode: #832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption

Host

Greg Kihlström
Host of The Agile Brand Podcast; martech and AI transformation advisor

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States4 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States10 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United States2 years ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United States2 years ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Balances theory with real-world examples across martech and CX topics.
Strong production quality and engaging host bring clarity to complex topics.
Guests are high-caliber and discussions stay relevant to modern marketing and data strategies.
Shows consistently deliver actionable insights from leading brands and platforms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#835: Qualtrics' Jordan Harper on using synthetic panels to get real insight
Q: Before we dive in though, why don't you give a little background on yourself and your role at Qualtrics?
Jordan Harper discusses his physics and astrophysics background, his transition into marketing tech, and his current work at Qualtrics within the Edge Center of Excellence, focusing on translating AI hype into practical, customer-facing solutions and integrating synthetic research into platforms.
Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
Q: How should leaders measure success of cultural alignment across markets?
Different brands face different challenges; measure either reach/awareness at the top of funnel or brand equity and conversion, recognizing that the latter requires cross-functional alignment and a consistent, culturally aware experience.
Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
Q: Katherine, why is cultural intelligence so important in the age of AI and globalization?
Cultural intelligence is essential because AI alone can't grasp local context or build trust across markets; human interpretation and diverse teams are needed to translate data into meaningful, locally resonant actions.
#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
Q: How does BrandShield use AI to balance detection with responsible enforcement?
BrandShield employs a multi-layer AI approach (detection, prediction, and analysis) with human-in-the-loop enforcement to reduce false positives and ensure legitimate content isn't taken down, while rapidly removing harmful impersonations and phishing.
#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
Q: What makes brand protection a core customer experience pillar rather than just a perimeter security issue?
Brand protection affects trust, conversion, and revenue, because scams and impersonations mislead customers and erode the brand's credibility; CMOs should co-own digital risk protection alongside security teams to preserve customer experience and bottom-line performance.

Audience Metrics

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

The show delivers interviews with senior marketing technology, CX, and AI leaders from major brands and platforms, focusing on how data, AI, and omnichannel strategies drive customer lifetime value and business outcomes. Episodes frequently explore real-world implementations of agentic AI, first‑party data, privacy considerations, and how brands operationalize insights from marketing tech to improve experiences, loyalty, and revenue. Notable throughlines include practical guidance on scaling product and CX initiatives, the evolving role of data in decision making, and how leading companies partner with platforms to stay ahead in a rapidly changing martech landscape. The format tends to blend strategic framing with tangible examples, making ... more

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Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. Throwbacks with Matt Leinart & Jerry Ferrara
2. Unfiltered Soccer with Landon Donovan and Tim Howard
3. The Interface
4. NerdWallet's Smart Money Podcast
5. Smart Travel: Upgrade Your Getaways

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 840 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Michelle Cooper
2. Hannah Elsakr
3. Courtney Shealy
4. Yoav Keren
5. Chris Willis
6. Katherine Melchior Ray
7. Jordan Harper
8. Michael Gants

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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