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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Artificial Intelligence
Marketing Technology
AI In Marketing
Agentic AI
Generative AI
Consumer Behavior
E-Commerce
Data Privacy
Personalization
Marketing
Marketing Strategies
Automation
Agility
Marketing Strategy
Customer Insights
Data Management
Customer Loyalty
Digital Marketing
Marketing Automation

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategie... more

PublishesDailyEpisodes854Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Agile Brand

Latest Episodes

What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are structured and enabled to work?

Agility requires creating an internal environment that can fluidly a... more

I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is impacting all of us. I have become regular listeners and hope you enjoy it too!

As a leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s going on in the background with the platforms and the companies behind them.

That’s why I’m always glad t... more

YouTube

With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, and what role should employers play in the new era of continuous education?

Agility requires a workf... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jennifer Jones
Chief Strategy and Experience Officer at RGP
RGP
Episode: RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Bill Staikos
Founder at Be Customer-Led
Be Customer-Led
Episode: Resident Expert: Bill Staikos on the CX landscape in 2026
Ruth Veloria
Chief Strategy and Customer Officer at University of Phoenix
University of Phoenix
Episode: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
Mike Rizzo
Founder and CEO of Marketing Ops
Marketing Ops (marketingops.com)
Episode: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
Zack Wenthe
Director of Product Marketing and Customer Data Evangelist at Tealium
Tealium
Episode: Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
Kaihan Krippendorff
Founder at OutThinker; keynote speaker at CRMC
OutThinker
Episode: #856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
Jason Wolf
President at Fullstory
Fullstory
Episode: #855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers
Zach Carlson
Director of Fan Engagement at PGA TOUR
PGA TOUR
Episode: #854: PGA TOUR's Zach Carlson on creating an amazing fan experience
Jenny Sagström
CEO at SCONA, a B2B tech-focused creative agency
SCONA
Episode: #853: Sköna CEO Jenny Sagström on design consistency in high-growth brands

Host

Greg Kihlström
Host of The Agile Brand Podcast; martech and AI transformation advisor

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Must-listen for marketers!

    One of my favorite podcasts for keeping up with how tech is changing marketing.

    Apple Podcasts
    5
    AnnaR8877X5
    United States25 days ago
  • Very Helpful Info for Those In MarTech Space

    Greg does a great job breaking down industry trends and meeting with experts in their fields to give a wide breadth of perspectives. Great Show! Easy to follow.

    Apple Podcasts
    5
    YasmineEsparza
    United States5 months ago
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United Statesa year ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United States2 years ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Balances theory with real-world examples across martech and CX topics.
Strong production quality and engaging host bring clarity to complex topics.
Guests are high-caliber and discussions stay relevant to modern marketing and data strategies.
Shows consistently deliver actionable insights from leading brands and platforms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
Q: What's the most significant mindset shift that a leadership team at a large organization needs to make to move from defender to innovator?
A true mindset shift is required, moving from predicting demand to creating solutions at the moment of demand, supported by a broader understanding of the business model and ecosystem.
University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
Q: What fundamental strategic changes are you seeing in how higher education serves adult learners who work full-time?
The baseline is online access, but the deeper shift is designing around the working adult, with a flexible yet structured model, clear progression, and support that addresses caregiving, finances, and prior credentials.
University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
Q: Before we dive in, could you share a bit about your background and your role at the University of Phoenix?
Ruth Veloria discusses her focus at the intersection of strategy, customer experience, and operations/technology, aiming to make progress for working adults and improve their educational journey.
Resident Expert: Bill Staikos on the CX landscape in 2026
Q: What's your advice to leaders over the next six months based on what you're seeing and hearing?
Treat AI as an operating outcome, require hard metrics for every investment, simplify the tech stack before scaling, and align data and workflow as a single problem to unlock real decisioning and efficiency gains.
#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with
Q: What are you most looking forward to about CRMC, and how does it tie into your message?
David says he enjoys teaching and learning at the conference, valuing the serendipitous hallway conversations and the opportunity to learn alongside attendees because the best insights come from real-time interactions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

The show delivers interviews with senior marketing technology, CX, and AI leaders from major brands and platforms, focusing on how data, AI, and omnichannel strategies drive customer lifetime value and business outcomes. Episodes frequently explore real-world implementations of agentic AI, first‑party data, privacy considerations, and how brands operationalize insights from marketing tech to improve experiences, loyalty, and revenue. Notable throughlines include practical guidance on scaling product and CX initiatives, the evolving role of data in decision making, and how leading companies partner with platforms to stay ahead in a rapidly changing martech landscape. The format tends to blend strategic framing with tangible examples, making ... more

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How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 854 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Jennifer Jones
2. Bill Staikos
3. Ruth Veloria
4. Mike Rizzo
5. Zack Wenthe
6. Kaihan Krippendorff
7. Jason Wolf
8. Zach Carlson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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