Rephonic
Artwork for Anatomy of a Brand Podcast With Chris Cruz

Anatomy of a Brand Podcast With Chris Cruz

Anatomy of a Brand Podcast with Chris Cruz
Branding
Leadership
Cookies
Working Genius
Rooted
Ugmonk
Harbor & Union
Lincoln Design Co
Content Marketing
Benchmade
Brand Leadership
Storybrand
Artificial Intelligence
Youtube
Red Bull
Nic and Maude
Story
Clever Supply
Pink's Window Service
Withco

We make founders & leaders smarter about building brands that win. This podcast is for founders, creators, and teams who aren’t here to play it safe. Anatomy of a Brand explores the mindset, strategy, and creative decisions behind brands that make history. Produce by Kidagain. Here you’ll find: • Candid conversations with founders, CMO's and execs • Deep dives into brand launches, rebrands, and re... more

PublishesTwice monthlyEpisodes38Foundeda year ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Anatomy of a Brand Podcast With Chris Cruz

Latest Episodes

Most business owners think burnout looks like exhaustion. It doesn’t.

It looks like watching your creativity disappear and wondering if you’re already gone.

In this episode, we sit down with Laura Higgins, business coach for creative entrepreneurs... more

Most brands are losing seventy cents on every dollar they spend to acquire a customer.

They call it growth.

In this episode, we sit down with Eric Hinman, a 5x Ironman finisher, angel investor in more than 15 early-stage wellness brands including T... more

Most designers aren't losing to AI. They're losing to their own fear of what AI means.

In this episode, we sit back down with Matt Lehman, founder of Matt Lehman Studio and the designer behind the Harlem Globetrotters' 100th anniversary rebrand, to... more

YouTube

Most founders are told that level of confidence is dangerous.

They're trained to soften it and that's exactly when they start to lose.In this episode, we sit down with Whitney Miller — the first-ever winner of FOX's MasterChef — who walked into Gord... more

YouTube

Most brands aren't losing to better competitors.They're losing to themselves because nobody will say the content strategy is broken.In this episode, I sit down with Oren John — internet creative director, co-founder of Cut30 (2,500+ creators trained)... more

YouTube

Subscribe and join our community for operators, marketers, and builders shaping the future.

Most business owners don't fail because they're bad at their craft.

They fail because they built a job and called it a business.

In this episode, we sit do... more

YouTube

Subscribe and join our community for operators, marketers, and builders shaping the future.Most founders don't break because the business broke.They break because nobody told them the 3% they were hiding was already running the company.In this episod... more

YouTube

Subscribe and join our community for operators, marketers, and builders shaping the future. You can post every single day for a year.And still build an audience that will never buy from you. In episode 31 of Anatomy of a Brand, we sit down with Caleb... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Tim Ferriss Show
The Tim Ferriss ShowTim Ferriss: Bestselling Author, Human Guinea Pig
My First Million
My First MillionHubspot Media
BigDeal
BigDealCodie Sanchez

Recent Guests

Matt Lehman
Visual identity designer, worked with Harlem Globetrotters on their 100th anniversary branding
Episode: Taste Is Your Only Unfair Advantage (And AI Can't Touch It) | AOAB Episode 36 with Matt Lehman
Whitney Miller
Founder of Whitney's Cookies
Whitney's Cookies
Episode: Why She Bet Everything on a $5 Cookie | AOAB w/ Whitney Miller Episode 35
Oren John
The Internet's creative director and brand strategist
Independent/Brand Strategy consultancy
Episode: How to Build a Content Team That Actually Works | AOAB Episode 34 w/ Oren John
John Felkins
Head coach of EntreLeadership
Ramsey Solutions / EntreLeadership
Episode: Dave Ramsey’s 5 Stages of Growth (And Why Most Businesses Stall) | AOAB Ep. 33 with John Felkins
Caleb Ralston
Marketing/brand builder known for contrarian content strategy and leadership insights
Brand/building consultant; associated with Gary Vaynerchuk and Team Gary
Episode: What the Man Behind 3 Billion Organic Impressions Actually Thinks About Virality w/ Caleb Ralston Ep. 31
Mike Payne
CEO of Arcade Studios
Arcade Studios
Episode: The Brands Winning Right Now Are Weird, Human, and a Little Embarrassing | w/ Mike Payne Ep. 30
Donald Miller
StoryBrand CEO
StoryBrand
Episode: The More You Talk About the Pain, the Better Your Product Sells | W/ Donald Miller Ep. 29
Ben Eggebrecht
Founder/CEO of Consider the Wildflowers
Consider the Wildflowers
Episode: A Family's Unexpected Path to Brand Success | AOAB w/ Ben Eggebrecht Episode 28
José Pablo
Creative director of Brand Strategist
Brand Strategist
Episode: How To Get Really Good At Branding: A Branding Masterclass With José Pablo | AOAB Ep. 27

Host

Chris Cruz
Host of the show focused on brand strategy, leadership, and creative decision-making that shapes enduring brands.

Talking Points

Recent interactions between the hosts and their guests.

Taste Is Your Only Unfair Advantage (And AI Can't Touch It) | AOAB Episode 36 with Matt Lehman
Q: What makes a good logo or brand identity in practice?
A good logo should be simple, memorable, and grounded in the company's values and objectives; avoid overcomplication and focus on what will endure beyond trends; time and product excellence add meaning to the brand.
Taste Is Your Only Unfair Advantage (And AI Can't Touch It) | AOAB Episode 36 with Matt Lehman
Q: Why start with why when approaching a brand from zero or doing a rebrand?
The designer emphasizes diagnosing the real need and articulating objectives before diving into visuals; sometimes a brand doesn't need a new identity at all, but clarity on goals and alignment with core values.
Ranger Station: Why Fragrance Brands Understand Customer Experience| Steve Soderholm Ep. 7
Q: How did the New York store come about and why was it important?
The space in the West Village came together through a slow, collaborative process with local retailers; it validated the brand's growth and showcased the hospitality-led retail experience that distinguishes Ranger Station from others.
Ranger Station: Why Fragrance Brands Understand Customer Experience| Steve Soderholm Ep. 7
Q: What sparked the idea to start Ranger Station and why Nashville as a base?
It started from a personal need to stay hands-on and creative between tours; Nashville offered a special place with a Ranger Station heritage, a community feel, and a workable launching pad for crafting candles and fragrances.
Inside Pink's Window Services Playbook Worth Millions | With Carter Smith Ep. 17
Q: What were the biggest challenges during rapid expansion and franchising, and how did you avoid losing the soul of the brand?
Careful hiring for loyalty, keeping culture consistent via a structured playbook, and maintaining close founder involvement with local teams helped preserve the brand's values while expanding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on how brands win in crowded markets, featuring candid conversations with founders, CMOs, and executives who share the mindset, strategy, and creative decisions behind successful brand launches, rebrands, and ongoing growth. Recent episodes emphasize building scalable content and brand systems, leadership approaches to sustainable growth, and authentic storytelling that connects with real customers. Notable strengths include practical frameworks, real-world case studies across technology, fashion, manufacturing, and media, and a focus on long-term brand health over viral bursts. The format often pairs founders or senior branding leaders with tactics for governance, content flywheels, and customer-centric messaging, making ... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The StoryBrand Podcast
2. The Game with Alex Hormozi
3. The Tim Ferriss Show
4. My First Million
5. BigDeal

How many episodes of this podcast are there?

this podcast launched a year ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Matt Lehman
2. Whitney Miller
3. Oren John
4. John Felkins
5. Caleb Ralston
6. Mike Payne
7. Donald Miller
8. Ben Eggebrecht

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days