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5THWAVE - The Business of Coffee and Hospitality

World Coffee Portal
Specialty Coffee
Coffee
Sustainability
Coffee Industry
France
Coffee Culture
Covid-19
Community Engagement
London
Matcha
Hospitality
Climate Change
Homelessness
European Coffee Symposium
Change Please
Co-Roasting
E-Commerce
Consumer Behavior
Cafes
Maman

A forward-thinking interview series examining the business of progressive coffee culture. The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group. Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee. The podcast will... more

PublishesWeeklyEpisodes237Founded6 years ago
Number of ListenersCategories
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Artwork for 5THWAVE

Latest Episodes

In today’s episode, we catch up with Jack Simpson of Axil Coffee Roasters in Melbourne and the reigning World Barista Champion.

After taking the Australian Barista Championship title three years in a row, Jack claimed the world crown in Milan in Nov... more

Today, we’re bringing you two standout conversations recorded live on the 5THWAVE stage at The Amsterdam Coffee Festival 2026.

First up, we're joined by Menno Simons, Founder of Bocca Coffee and a pioneer of the Dutch specialty coffee scene. In this... more

In today’s episode, we’re bringing you highlights from a series of live conversations recorded at Le Paris Café Festival earlier this year, exploring the future of France’s burgeoning specialty coffee market.

In the first conversation we speak Sandr... more

In today’s episode, we’re diving into the fast-moving world of beverage innovation.

Everyone wants to know what the next big beverage trend will be – the next iced matcha, mushroom latte or ube cold foam moment. But true beverage innovation is more ... more

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Recent Guests

Jack Simpson
World Barista Champion, Axil Coffee Roasters
Axil Coffee Roasters, Melbourne
Episode: A conversation with World Barista Champion Jack Simpson
Paul Sharo
Founder of Man Met Bril Koffie, Rotterdam-based coffee hotel and roastery
Man Met Bril Koffie
Episode: Learnings from Dutch coffee pioneers Menno Simons and Paul Sharo – recorded live at The Amsterdam Coffee Festival
Sandra Bouckenooghe
La Marzocco France representative
La Marzocco France
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026
Julie Duval
Oatly France representative
Oatly France
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026
Ryan Milstein
La Main Noire
La Main Noire
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026
Alice Vasseur
Brûlerie des Gobelins and Café Richard
Brûlerie des Gobelins / Café Richard
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026
Dominique Lasseur
SEB Professional
SEB Professional
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026
Adrien Poncet
Brita
Brita
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026
Nicolas Poirot-Crouvezier
Simulani Group
Simulani Group
Episode: What’s next for France’s burgeoning specialty coffee market? Highlights from Le Paris Café Festival 2026

Host

Jeffrey Young
Editor-in-Chief of 5THWAVE (and associated with 5THWAVE / World Coffee Portal).

Reviews

4.9 out of 5 stars from 182 ratings
  • Great!

    Love this podcast!

    Apple Podcasts
    5
    🐷🐤🐔🐧🐶
    United Kingdoma year ago
  • Interviews, insight and more

    As a bit of a coffee geek I love listening to these podcasts. I don’t work in the industry but as a committed consumer it is great to hear the stories and get an insight into the coffee world.

    Apple Podcasts
    5
    Massey314
    United Kingdoma year ago
  • Amazing insights

    Loving the relevant insights and deep cuts on the specialty coffee movement! Begun in the Covid-era, it’s interesting to gain insights through earlier episodes from operators as they were navigating that time and to see how the pod has evolved to incorporate more of the global movement of quality coffee is much appreciated as well. Cheers!

    Apple Podcasts
    5
    coffeeposer
    United States2 years ago
  • 5THWAVE

    So many great guests and thought-provoking topics

    Apple Podcasts
    5
    giraffecoffee
    United Kingdom3 years ago
  • It’s alright

    I listen now and then and like the topics covered but sometimes the balance is a little one sided. Take the most recent episode, none of the detail being mentioned by these brands was challenged. A pod machine having a lower footprint than a kettle, okay fine, but what goes into making that plastic machine that only brews one type of pod and has no other use and what’s its lifespan in comparison to a kettle. I just think a broader look into subjects could be better, rather than a sales pitch for... more

    Apple Podcasts
    3
    jmpofjsnakfn
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved the deep dives into coffee culture and brand storytelling.
Polished production and consistently interesting guests.
Engaging, with high-quality guests and practical business takeaways.

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Talking Points

Recent interactions between the hosts and their guests.

A conversation with World Barista Champion Jack Simpson
Q: How has winning changed your responsibilities at Axil and your relationship with producers?
The win amplified the need to give back, continue educating staff, and strengthen producer relationships while balancing travel with core duties at Axil.
A conversation with World Barista Champion Jack Simpson
Q: What was your most important preparation focus for the world stage?
I focused on crafting the message I wanted to share, developing the speech and workflow, and ensuring the coffee and performance were aligned to tell meaningful producer stories.
Embedding green practices into your business – a conversation with Lisa Lawson, Dear Green Coffee Roasters
Q: What role do origin trips and transparency play in your sourcing?
Origin trips build understanding of farmers and regions, improving transparency and direct relationships with producers to support better pricing, sourcing choices, and sustainability outcomes.
Embedding green practices into your business – a conversation with Lisa Lawson, Dear Green Coffee Roasters
Q: How did Dear Green pursue sustainability and B Corp certification?
They aligned governance to stakeholder interests, pursued the B Corp assessment, and implemented rigorous measures across governance, environment, and social impact to achieve certification and ongoing improvements.
Embedding green practices into your business – a conversation with Lisa Lawson, Dear Green Coffee Roasters
Q: What was the original plan for Dear Green?
Lisa explains she aimed to leave a traditional job and start a wholesale roastery, inspired by Toby Smith but ultimately pursuing a unique, flavor-focused brand rooted in Glasgow.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About 5THWAVE

What is 5THWAVE about and what kind of topics does it cover?

The show centers on the business side of coffee and hospitality, featuring leaders and founders who blend brand storytelling, retail strategy, and operational excellence. Episodes frequently explore brand-led experiences in cafés and shops, sustainable sourcing, and global expansion, alongside discussions about technology, automation, and workforce strategy. Notable angles include luxury-brand collaborations, consumer education, and the role of community spaces in growing coffee businesses. The format tends to pair practical lessons with narrative journeys, making it useful for operators, marketers, and investors looking to understand how ambitious coffee ventures scale and adapt across markets.

Where can I find podcast stats for 5THWAVE?

Rephonic provides a wide range of podcast stats for 5THWAVE. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 5THWAVE and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does 5THWAVE get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 5THWAVE, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for 5THWAVE?

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How many subscribers and views does 5THWAVE have?

To see how many followers or subscribers 5THWAVE has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to 5THWAVE?

These podcasts share a similar audience with 5THWAVE:

1. Founders
2. The Diary Of A CEO with Steven Bartlett
3. Making Money
4. Keys To The Shop : Equipping Coffee Shop Leaders
5. IT’S JUST COFFEE!

How many episodes of 5THWAVE are there?

5THWAVE launched 6 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact 5THWAVE?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for 5THWAVE?

Rephonic pulls ratings and reviews for 5THWAVE from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for 5THWAVE?

Rephonic provides full transcripts for episodes of 5THWAVE. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on 5THWAVE?

Recent guests on 5THWAVE include:

1. Jack Simpson
2. Paul Sharo
3. Sandra Bouckenooghe
4. Julie Duval
5. Ryan Milstein
6. Alice Vasseur
7. Dominique Lasseur
8. Adrien Poncet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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