Rephonic
Artwork for Brave Ideas
Office Real Estate
London
Hospitality
Co-Working
Dynamic Pricing
Flex Space
Flexspace AI
Flexible Office / Flex Space
Flex Office
Coworking
Management Agreements
Workspace Group
Cushman & Wakefield
Flexible Workspace
Tradestars
Iconic Offices
Work.life
Patch
Metspace
Hotelification

Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provokin... more

PublishesTwice weeklyEpisodes198Founded6 years ago
Number of ListenersCategories
EntrepreneurshipInvestingBusiness

Listen to this Podcast

Artwork for Brave Ideas

Latest Episodes

Brave Ideas Season 18, Episode 6

“The GCUC Series” Season Finale

Tap here to visit GCUC

Why disciplined growth, private office economics, and customer focus still matter in a market chasing more complex deal structures.

Coworking has always had a... more

YouTube

Brave Ideas Season 18, Episode 5

“The GCUC Series”

Tap here to visit GCUC

Why occupier demand, hospitality, and landlord-operator partnerships are changing how companies choose office buildings.

Enterprise occupiers are not evaluating flex the wa... more

YouTube

Brave Ideas Season 18, Episode 4

“The GCUC Series”

Tap here to visit GCUC

Why team autonomy, shared infrastructure, and flexible workplace networks could reshape how companies use office space.

The traditional office was built for a more predicta... more

YouTube

Brave Ideas Season 18, Episode 3

“The GCUC Series”

Tap here to visit GCUC

Why brand, design, customer focus, and private office economics matter in a market where too many spaces still feel interchangeable.

Generic coworking is easy to copy. Prem... more

YouTube

Key Facts

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Recent Guests

Chiko Abengowe
Founder and CEO of Perfect Offices
Perfect Offices
Episode: Why Coworking Needs Mission and Margin
Shay Bolton
Advisor on occupier strategies for enterprise real estate
Savills
Episode: What Enterprise Occupiers Really Want From Flex
Kirill Azovtsev
Advisor on occupier strategies for enterprise real estate
Savills
Episode: What Enterprise Occupiers Really Want From Flex
Phil Kirschner
Workspace strategy thinker, publishes The Work Plan newsletter
Independent/workspace strategy
Episode: Why the Traditional Office No Longer Fits Modern Work
Flip Howard
CEO of Lucid Private Offices
Lucid Private Offices
Episode: Why Premium Positioning Beats Generic Coworking
Christine Wyckoff
Executive with Cushman & Wakefield focusing on flex/enterprise
Cushman & Wakefield
Episode: Why Flex Operators Must Pitch Landlords Like Investors
Justin Halpern
Executive with Cushman & Wakefield focusing on asset management and flex
Cushman & Wakefield
Episode: Why Flex Operators Must Pitch Landlords Like Investors
Brandon Medeiros
CPO of Rekalibrate
Rekalibrate
Episode: Why Rent Rolls Are No Longer Enough to Understand Office Customers
Mark Gregson
Co-founder of Juntos
Juntos
Episode: How Did Juntos De-Risk Their First Flex Deal and Open at 85% Occupancy?

Hosts

Caleb Parker
Host of Brave Ideas; Brave Corporation leader
Eyal Lasker
Co-host and CEO involved in Flexspace AI; leads discussions on tech-enabled real estate

Reviews

4.8 out of 5 stars from 78 ratings
  • Excellent

    We love listening to your podcast. You will give episodes regularly.

    Apple Podcasts
    5
    William Carpenter2
    United Kingdom3 years ago
  • Great Podcast

    This is so useful and Caleb Parker is just so nice!

    Apple Podcasts
    5
    Stanley-582
    United Kingdom5 years ago
  • Awesome Podcast!!!

    Caleb, host of the #WorkBold Podcas‪t, highlight all aspects of future, creating a better world and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago
  • Great podcast.

    Thanks to Caleb Parker, great speakers and interesting topics.

    Good luck!

    Apple Podcasts
    5
    Rusfer
    Russia5 years ago
  • Super interesting!

    It’ll be interesting to hear the different takes on how offices utilize their space, as some do it well and others do not. Can’t wait to dissect the upcoming episodes!

    Apple Podcasts
    5
    SmiffCakes
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests offer actionable guidance for operators and landlords.
Listeners appreciate the practical, hospitality-led approach to flex space.
The host and guests provide a balanced mix of strategy and on-the-ground detail.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Rent Rolls Are No Longer Enough to Understand Office Customers
Q: Where should landlords start when moving toward an operating real estate model with a strong data layer?
Begin with three legs of a customer experience triangle: implement usable technology, ensure data accessibility (APIs), and establish programs (amenities, hospitality) that actively meet tenant needs, aiming for retention as the primary metric.
Why Rent Rolls Are No Longer Enough to Understand Office Customers
Q: If you're sitting on a 10-year lease and three years in you realize the footprint is not optimal, how do you approach retention and footprint optimization without breaking the bank?
Proactively engaging tenants with flexible space solutions, shared amenities, and conversion to service-based offerings allows retention while adjusting footprints; the goal is to retain tenants by aligning space and services with evolving business needs.
Why Rent Rolls Are No Longer Enough to Understand Office Customers
Q: So the question becomes, how well do you actually understand your customers? Not just the companies signing the lease, but the people inside the building using the space every single day.
The answer centers on tenant-level intelligence: landlords should surface and act on data from occupancy, apps, reservations, and other touchpoints to understand usage patterns and future needs, enabling a retention-focused business model.
Why Coworking Needs Mission and Margin
Q: When did you decide you would be a brand that supports entrepreneurs rather than pursuing premium customers, and what drove that decision?
The decision came from personal experience starting a staffing business; affordability, professionalism, and flexibility were what helped him get off the ground, and he chose to serve entrepreneurs like himself, which shaped the company's mission and positioning.
Special Feature For Coworking Content Creators
Q: Why are you doing this?
Cat explains that the summit is about elevating authentic, community-focused content for coworking spaces, aiming to connect operators with creators who can translate neighborhood character into scalable brand storytelling, and to create a lasting platform that adds value beyond a single event.

Audience Metrics

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Frequently Asked Questions About Brave Ideas

What is Brave Ideas about and what kind of topics does it cover?

A forward-thinking show about transforming office real estate through space-as-a-service, hospitality-led operations, and community-building. Episodes spotlight leaders in flexible workspace, proptech, and landlord-operator partnerships, exploring how pricing, occupancy, and ancillary services intersect with human-centric experiences to drive retention and asset value. A recurring thread is using data and technology—including AI-driven revenue tools—to power smarter, more resilient business models while keeping the guest experience at the center. Noteworthy is the emphasis on hospitality as a daily operational discipline, not just a branding promise, and a pattern of spotlighting real-world operator models, partnerships, and scale strategie... more

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Which podcasts are similar to Brave Ideas?

These podcasts share a similar audience with Brave Ideas:

1. The News Agents
2. The Rest Is Football

How many episodes of Brave Ideas are there?

Brave Ideas launched 6 years ago and published 198 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brave Ideas?

Recent guests on Brave Ideas include:

1. Chiko Abengowe
2. Shay Bolton
3. Kirill Azovtsev
4. Phil Kirschner
5. Flip Howard
6. Christine Wyckoff
7. Justin Halpern
8. Brandon Medeiros

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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