The Value Pricing Podcast
Mark WickershamMark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices... more
| Publishes | Twice monthly | Episodes | 110 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
How does someone go from addiction to becoming a leader in the accounting profession?
Seth David shares an extraordinary journey of resilience, recovery, and success.
What really happens when you sell your accounting firm and start over?
The bigge... more
What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster.
From advisory services to AI, this episode is full of practical ideas for accountants and bookkeepers.
Working too many hours? ... more
Could you launch a CFO advisory business in just 12 weeks?
Most business owners don’t want more reports. They want clarity and direction.
We talk imposter syndrome, cashflow, forecasting, and building real client confidence.
Hear how one stressed ... more
Are you making the most of ChatGPT… or missing the details that make it truly powerful?
Discover how to turn difficult client emails into clear, confident responses using simple prompt tweaks.
Learn why AI “hallucinates”—and how one lawyer’s costly... more
Are you making the most of ChatGPT—or just scratching the surface?
Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now.
From mobile apps and plugins to advanced data analysis and ... more
What does hiring look like in an AI-driven accounting world—and are you ready for it?
Discover how to build a smarter, stronger team using AI, not just more people.
The rules of hiring have changed… are you still playing the old game?
Learn how to... more
Is AI about to change the future of business advisory for accountants?
In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory servicesfaster than ever.
Discover how AI can help with resear... more
Is your website actually bringing you clients — or just taking up space?
In this episode, we unpack the 10 essential elements of a high-performing website.
You’ll learn how to define your ideal client, craft a powerful headline, position your autho... more
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Frequently Asked Questions About The Value Pricing Podcast
What is The Value Pricing Podcast about and what kind of topics does it cover?
This show centers on value pricing for accounting professionals, offering practical guidance on moving from hourly or fixed pricing to higher-value advisory engagements. Across episodes, themes include building scalable pricing frameworks, packaging services in tiered offerings, leveraging AI and automation to scale advisory work, and refining client communications to win premium engagements. Noteworthy are hands-on frameworks (e.g., right-fit client conversations, scoreboards, and productized advisory packages), real-world case studies, and step-by-step prompts that help practitioners implement value pricing, marketing, and operations improvements. The host duo frequently explores how technology—especially AI tools like ChatGPT and Agent M... more
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How many listeners does The Value Pricing Podcast get?
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Which podcasts are similar to The Value Pricing Podcast?
These podcasts share a similar audience with The Value Pricing Podcast:
1. Jason On Firms Podcast
2. DarrenDaily On-Demand
3. BigDeal
4. The Profitable Accountant Podcast
5. The Price of Football
How many episodes of The Value Pricing Podcast are there?
The Value Pricing Podcast launched 4 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Value Pricing Podcast?
Recent guests on The Value Pricing Podcast include:
1. Roger Knecht
2. Lacey Harner
3. Jeannie Savage
4. Emily Cross
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