The Value Pricing Podcast
Mark WickershamMark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices... more
| Publishes | Twice monthly | Episodes | 121 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Can you predict the future of your clients' businesses?
Discover why forecasting is essential, especially during uncertain times.
Learn how forecasting can help clients make better business decisions.
Find out how to build forecasts that reveal ri... more
Are you ready to build a better, more sustainable accounting firm?
Discover why having fewer, better clients could transform your business.
Learn how technology and changing client expectations are reshaping the profession.
Find out how to create ... more
Want to know what makes marketing copy impossible to ignore?
Discover the seven golden rules behind great copy.
Learn why your customers’ own words can transform your marketing.
Find out how benefits, emotions and authenticity drive action.
Disco... more
Want to become the go-to expert in your industry?
Discover why your personal brand matters more than you might think.
Learn how to attract ideal clients with a powerful positioning statement.
Find out how content can build your reputation and expe... more
What if the secret to better selling is to stop selling altogether?
Discover how the right questions can help clients sell themselves.
Learn why active listening could completely transform your client conversations.
Explore a simple six-stage proc... more
Are you spending too much time talking to the wrong potential clients?
Discover why having a clear ideal client profile can help you attract more of the clients you actually want to work with.
Learn how better positioning can make it clear who your... more
Want a steady stream of client referrals instead of leaving them to chance?
What if a few simple systems could transform how your firm grows?
Discover why exceptional service alone isn't enough to generate referrals.
Learn when to ask, who to ask,... more
Ever thought about writing a book but never knew where to start?
Discover how a book can position you as the go-to expert in your industry.
Should you choose traditional publishing, self-publishing, or a hybrid approach?
Learn practical tips for w... more
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Frequently Asked Questions About The Value Pricing Podcast
What is The Value Pricing Podcast about and what kind of topics does it cover?
A practical, practitioner-focused show dedicated to value-based pricing for accounting and bookkeeping firms. Across episodes, listeners hear hands-on guidance on pricing conversations, structuring advisory services, and building scalable, repeatable processes to win higher-value clients. The host and frequent guests explore topics like lead generation, niche positioning, AI-assisted workflows, and transforming pricing talk into client value. Notable strengths include actionable frameworks, real-world case studies, and a knack for turning complex pricing concepts into implementable steps. The format often features live training-style discussions, practical templates, and tools that listeners can apply to grow profitability and authority in ... more
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How many listeners does The Value Pricing Podcast get?
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Which podcasts are similar to The Value Pricing Podcast?
These podcasts share a similar audience with The Value Pricing Podcast:
1. The Profitable Accountant Podcast
2. The Successful Bookkeeper Podcast
3. The Official BNI Podcast
4. Future Firm Accounting Podcast
5. Accounting Firm Coach: Office Hours
How many episodes of The Value Pricing Podcast are there?
The Value Pricing Podcast launched 5 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Value Pricing Podcast?
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What guests have appeared on The Value Pricing Podcast?
Recent guests on The Value Pricing Podcast include:
1. Jim Rayner
2. Des O'Neill
3. Peter Thompson
4. Will Kintish
5. Seth David
6. Roger Knecht
7. Lacey Harner
8. Jeannie Savage
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.