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Artwork for The Truth About Social Ads

The Truth About Social Ads

Jason Smith
Artificial Intelligence
The Wall Printer
Facebook
Mealdeals
Youtube
Mathematics
Sweet Addison's
Social Media
Diamondback Tool Belts
Google
AI Search
Video Marketing
AI In Video
Alps2alps
Mathtrack Institute
Low Country Littles
Studious Monday
Everyday California
Wilmington, United States
Barefoot Wines

"The Truth About Social Ads" goes beyond just tips and tricks; it's your pathway to truth and education. Elevate your brand or your agency's operations, run ads more efficiently, and embark on a journey to grow and scale your business. From dissecting failed ads to uncovering the secrets of successful campaigns, we're here to guide you through the nuances of the advertising realm. Tune in to stay ... more

PublishesDailyEpisodes69Founded6 years ago
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Artwork for The Truth About Social Ads

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Recent Guests

Lori Machiorlette
Founder of Worth Home Products
Worth Home Products
Episode: Product Innovation: Scaling Unique Home Improvement Solutions with Lori Machiorlette
Spencer Livingston
Sales Director at On Demand Fulfillment
On Demand Fulfillment
Episode: Supplement Entrepreneurship: Building a Zero-MOQ Brand Model with Spencer Livingston
Mara Smith
Founder of Inspiro Tequila, former attorney, corporate strategist
Inspiro Tequila
Episode: Clean Tequila Branding: Building additive-free female-focused brand strategy with Mara Smith
Addison LaBonte
Founder of Sweet Addison's, Organically Addison on Instagram
Sweet Addison's
Episode: Better-For-You Desserts: Scaling a Clean Ingredient Bakery with Addison LaBonte
Greg Potapenko
Performance marketer and Canadian Army veteran
Tactical Snacks
Episode: Military-Inspired Snacking: Launching Tactical Snacks for First Responders with Greg Potapenko
Jason D. Gilmore
Fort Worth-based entrepreneur and creative professional focused on photo and video content for brands
J&J Studio
Episode: From Portraits to Corporate Campaigns: A 20-Year Creative Journey with Jason Gilmore
John Westerhaus
Founder of Low Country Littles, a child-nutrition brand
Low Country Littles
Episode: Mission-Driven Product Design: Creating Safer Baby Essentials Through Hands-On Innovation with John Westerhaus
Dr. Kevin Berkopes
CEO and co-founder of MathTrack Institute
MathTrack Institute
Episode: Math as a Creative Force: Transforming Mindsets and Expanding Career Possibilities with Dr. Berkopes
Denis Elkin
CMO at Alps2Alps, a tech-driven mobility company
Alps2Alps
Episode: Al-First Marketing: Scaling Seasonal Mobility with Denis Elkin

Host

Jason Smith
Host of The Truth About Social Ads

Reviews

5.0 out of 5 stars from 13 ratings
  • Excited to dig in

    I just stumbled across Jason’s podcast and can not wait to dig in. He has such valuable information in each episode!

    Apple Podcasts
    5
    Create Nicknameggttgh
    United States2 years ago
  • Jason Smith is a beast!

    There’s no one better at Facebook Ads. Awesome podcast, wish I would have listened to it sooner. It would have saved me thousands $$$$$ of painful lessons.

    Apple Podcasts
    5
    Chris Dreyer
    United States5 years ago
  • Great insight, great story!

    He was very knowledgeable about social media adds, not to mention an incredible story of a former LAPD. This podcast is a must!

    Apple Podcasts
    5
    JasperWj7@
    United States5 years ago
  • Value packed!

    Thank you for this podcast! It is jammed packed with value for those trying to grow their business online. I will definitely keep coming back for more.

    Apple Podcasts
    5
    ImperfectlyAmbitious
    United States6 years ago
  • Thanks Jason!

    Fantastic info. Digital marketing for the win!

    Apple Podcasts
    5
    ptomko71
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community-focused marketing and authentic storytelling are highlighted as differentiators for brands.
Guests consistently provide actionable tactics with clear outcomes and ROI considerations.
Listeners appreciate no-nonsense, practical ad playbooks and the host's real-world experience.

Talking Points

Recent interactions between the hosts and their guests.

Mission-driven Entrepreneurship: Building Inclusive Apparel for Diverse Communities with Nawal Aoude
Q: How did you move from a concept to actually building the product and entering the market?
She describes testing early concepts with small capsule collections, learning from manufacturers, attending trade shows, studying fabrics, and then returning to the core niche of school uniforms for tween and teen girls and boys, using a data-informed, phased approach and local market outreach to validate demand before expanding.
Clean Tequila Branding: Building additive-free female-focused brand strategy with Mara Smith
Q: What marketing approaches are you prioritizing now to reach your core consumer?
Priorities include partnerships and collaborations, in-person tastings and events, influencer/UGC-style content, and building an email community to sustain engagement and drive retail and direct-to-consumer activity.
Clean Tequila Branding: Building additive-free female-focused brand strategy with Mara Smith
Q: Have you officially run any ads before, and what has your experience been?
We have tried Meta ads in the past but found them not very effective; email conversion performed better, and we focused on scrappy, collaborative efforts rather than large ad spends.
Math as a Creative Force: Transforming Mindsets and Expanding Career Possibilities with Dr. Berkopes
Q: How important is marketing and outreach for an EdTech startup without relying on paid ads?
Trust, speaking engagements, and community building are central; we rely on forming relationships with districts, national conferences, and professional networks to spread our approach rather than heavy paid media.
Math as a Creative Force: Transforming Mindsets and Expanding Career Possibilities with Dr. Berkopes
Q: Who is the typical participant, and how do teachers get involved?
We focus on teachers who want to teach math effectively, including paraprofessionals and substitutes, offering pathways that can elevate them to core classroom roles while keeping the cost relatively low and accessible.

Audience Metrics

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Frequently Asked Questions About The Truth About Social Ads

What is The Truth About Social Ads about and what kind of topics does it cover?

The show centers on practical, results-driven insights for running social ads and growing digital businesses. Episodes consistently explore authentic brand storytelling, multi-channel advertising, and hands-on tactics—from local food and beverage marketing to AI-driven outreach and hardware-based startups. Guests range from founders and marketers to creatives who share real-world experiments, budget-conscious scaling tips, and cautions about platform changes. A notable edge is the emphasis on ethical, community-oriented campaigns, direct-to-consumer strategies, and the intersection of traditional marketing with new tech like AI and automation, making it valuable for agencies and in-house teams aiming to improve ad performance and ROI.

What... more

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1. The Joe Rogan Experience

How many episodes of The Truth About Social Ads are there?

The Truth About Social Ads launched 6 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Truth About Social Ads?

Recent guests on The Truth About Social Ads include:

1. Lori Machiorlette
2. Spencer Livingston
3. Mara Smith
4. Addison LaBonte
5. Greg Potapenko
6. Jason D. Gilmore
7. John Westerhaus
8. Dr. Kevin Berkopes

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